ABC Gives #TGIT Fans Emoji Triggers For Video Trailers On Twitter

Fans of "Scandal," "Grey's Anatomy" and "How to Get Away With Murder" who tweet an emoji-hashtag combination get auto-replies with video previews of the shows.

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Ad Blocker Usage Highest Among Key Advertiser Demos: Millennials And High Earners

Study by Sourcepoint and comScore shows younger audiences are more likely to use ad blockers and usage is typically highest among the highest income segments.

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Top 10 Video Creators In August: BuzzFeed Surpasses 1.8B Combined Video Views

After reaching 946 million views in July, BuzzFeed's total video views across all of its brands jumped to nearly two billion in August.

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Federal Trade Commission To Serve As Opening Keynote For Marketing Land’s SocialPro Conference

Social media is no different than other forms of media, when it comes to making clear when there’s a paid relationship. The US Federal Trade Commission has guidelines that cover this. But people can still be confused. Good news: the FTC has the opening keynote at Marketing Land’s upcoming SocialPro...

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Pinterest Says Pinners Are Already Planning For The Holidays

Company releases stats that show 38 million people Pinned holiday-related content, including 170 million holiday decor Pins, in 2014.

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It’s Alive: The Power Of First-Party Intent Signals

How do you achieve true people-based marketing? Columnist Mike Sands explains why it's all about reaching customers at the right time with the right message.

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Marketing Men & Machines: Balancing Technology And Human Capital

With the rise of big data, machine learning is offering marketers new opportunities. Columnist Jim Yu explains how the technology can help you create a personalized experience for Web users.

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Ad Blocking: The IAB Wants To Sue But It Probably Can’t Win

It may premature to call ad blocking a “crisis” for the industry but it’s obviously an area of significant concern for publishers and advertisers. The IAB has suggested that it may sue to try and stop ad blocking; however the prospect of legal victory is dubious. To the surprise...

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7 Habits Of Highly Strategic Marketers

It's time for you to be more strategic — but what does that really mean? Columnist Patrick Armitage gets into the nitty-gritty of what it means to be strategic and outlines a list of habits that every strategic marketer should adopt.

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Let Us Now Praise Famous Marketers

Why would a client pay for an advertisement congratulating its service provider for good work? Columnist David Rodnitzky explains the reasoning behind such a move, yet wonders why the industry still thinks this way.

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Marketing Day: What’s New With Gmail Ads, Twitter Emoji Hashtags & SMX Is Almost Here

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

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Will Facebook’s “Empathy” Button Be Good News For Marketers?

Marketing experts weigh in possible impact of Facebook's plan to test a way for people to express shorthand emotions other than Like.

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Webinars: Social Media Compliance (Tues); Global Content Marketing (Thurs)

Two opportunities to learn from digital marketing experts.

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SMX East Is Next Week! Connect With The Best & Brightest.

Learning cutting-edge, proven SEO and SEM tactics is what makes SMX East a must-attend event. But connecting with others who share your interests and challenges is just as valuable. At SMX East, you’ll have the opportunity to meet with more than 1,500 others like you, whether you work in-house or...

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Shhh. Your Email Program Should Be A Secret Weapon

How do you gain a competitive advantage with your email program? It's all about differentiation and leveraging your data to drive results, says columnist Jose Cebrian.

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Gmail Ads: What’s New (And Not New) With This Native Ad Type

Gmail Ads, formerly known as Gmail Sponsored Promotions, are now a standard part of the AdWords toolbox. Columnist Susan Waldes explains how they work so that you can start taking advantage of them.

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Big Data Makes For Better Outbound Marketing

Don't let inbound marketing overshadow your outbound marketing. Columnist Victoria Godfrey discusses how data-driven campaigns are bringing outbound marketing into modern times.

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