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الجمعة، 1 أبريل 2016

The Best Online Personal Loans

If you’re thinking about taking out a personal loan, you’re in good company: CNBC reported in February 2016 that the number of people taking out unsecured loans jumped close to 30 percent in recent years, from 10.57 million in 2013 to 13.72 million in 2015, and another 24 million Americans are likely to take out a personal loan this year alone.

You’re also making a good financial move. (Yes, really!) But when you’re looking for a loan online, you’re faced with an onslaught of candidates ready to fork over cash in exchange for regular monthly payments — plus interest of course. With the best online personal loans, that interest will be fixed, with no fees tacked on and with low APRs. The loans themselves will come from reputable lenders, like my top pick Discover, so you can trust your money will come from, and return to, good hands.

The Simple Dollar’s Online Personal Loan Recommendations

After over 30 hours of research on 40 different companies, I found four online personal loan issuers that all offer the four key features of a good personal loan: no fees, fixed interest, low APR, and Member FDIC. These guys are a great place to start shopping — but be aware that your individual APR will vary depending on your credit score and other factors, so you might not get the lowest rate these loans offer. However, you’d still get a no-fee loan with a fixed interest rate.

Personal loans are a really smart alternative to credit card debt.

A personal loan is often called an “unsecured loan,” and that’s exactly what it means: A bank or a private lender loans you money without securing collateral. If you were applying for a mortgage loan, for example, the collateral would be your house; if you could not make the payments, the bank could foreclose on the house and repossess it.

With a personal loan, there’s nothing to repossess. Either you make the payments, or you start racking up late fees and debt collection calls. Because of this, unsecured loans usually have higher interest rates than secured loans; the lending institution wants to make sure it’ll make good on its investment. However, even these higher interest rates are often several percentage points lower than credit card interest rates, making personal loans a less expensive way of borrowing money.

A personal loan can help you consolidate and pay off high-interest credit card debt, allowing you to pay down your remaining debt balance with a lower interest rate. You can also use personal loans for expenses that you might otherwise put on a credit card, such as wedding or vacation expenses, and pay lower interest over time. Best of all, personal loans can even help your credit score.

Studies have shown that many individuals without a personal loan (which is considered installment debt) see an improvement in their score with a new loan. If you’re using the loan to pay off credit card debt (which is considered revolving debt), there’s a possibility that your score may increase substantially, especially if your credit utilization rate is high on the credit cards. However, the more installment loans you get, the more it may lower your score.
Adam C. Hagerman
Financial Coach and Certified Financial Planner

That said, not all personal loans are worth the money they loan you. High-interest loans with high fees can set you back financially instead of helping you move forward. When you’re shopping for personal loans, you want a no-fee loan with a fixed interest rate and a low APR.

The best online personal loans have five things in common.

They are available nationwide — or close to it.

For the purposes of this research, I only considered lenders that offered personal loans in at least 35 states. After all, I wouldn’t want to list a “best personal loan” that was only available to readers in a few geographic areas, right?

The best customers get APRs below 10 percent.

APR stands for “annual percentage rate,” and it designates the percentage of interest that you pay on a loan. Right now, Bankrate puts the average personal loan interest rate at 11.3 percent APR, but I reached out to John Ulzheimer, a credit expert who has worked for both Equifax Credit Information Services and FICO, and he told me that for people with good credit, the interest rate on a personal loan can be less than 10 percent. (Comparatively, credit card interest rates average at around 15 percent and retail credit cards often charge 20 percent APR or more.)

If you want below 10 percent APR, you have to sign up with a personal loan company that offers it first. I eliminated any company that didn’t — but remember that just because a personal loan company offers rates below 10 percent APR, it doesn’t guarantee you’ll get that rate.

They offer fixed interest rates.

Interest rates come in two forms: fixed and variable. Fixed interest rates cannot change over the life of the loan. Variable interest rates can change at the discretion of the loaning institution. If you have a loan with a variable interest rate, your interest can go up — which means you’re paying more money to pay back your money!

They don’t charge fees to borrow.

Some unsecured loan issuers include what they call “origination fees” or “closing fees.” These are extra fees you pay in exchange for the privilege of taking out the loan. Lenders might also include “prepayment fees,” which are fees they charge if you pay back the loan early (because if you pay off the loan early, the loan companies lose out on interest).

You could consider these fees “the cost of doing business,” or you could look for personal loan issuers that don’t include these fees, which is what I did.

They’re backed by the Federal Deposit Insurance Corporation.

When you’re dealing with large sums of money, you want the FDIC to have your back. So I looked into each of our remaining seven lenders to determine if they were Member FDIC; two weren’t.

If an FDIC-insured bank fails, the FDIC will step in until a buyer for the deposits/loans is found. Payments would continue during that process. If your bank is purchased by another bank or merges with one, you’ll typically be unaffected. During the transition, you may need to change where you mail your payments or send your automatic, electronic payments.
Adam C. Hagerman
Financial Coach and Certified Financial Planner

This left me with four finalists.

Each of these institutions is a great place to begin looking for an online personal loan. Shout out to Wells Fargo, which has the qualities of a great personal loan issuer, but can only give them to non-members over the phone — its online application is available to people who are currently Wells Fargo customers.

I also gave Honorable Mentions to two private lenders that didn’t make the final five: Earnest and SoFi. These lenders fulfilled nearly all of the qualifications: low APRs, fixed interest rates, and no fees. However, since these two private lenders are not associated with banks, they are not Member FDIC. I still consider them worthy contenders for online unsecured loans, but be aware that you will not get the worst-case-scenario benefits of Member FDIC institutions.

Testing the Best Online Personal Loan Companies

I wanted an easy-to-use, informative website.

Online personal loans take place — obviously — online, and I evaluated each lender’s site on the following criteria:

  • Was it easy to navigate?
  • Was the loan process made clear before I began the loan application?
  • Did the website provide additional resources to help me understand how taking out a personal loan would affect my finances?
  • Were there any special features that made the experience stand out?
Citizens Bank Application

Clean meets streamlined. Citizens Bank — along with all of our finalists — had intuitive, easy-to-navigate websites.

I really liked all four lenders’ websites, which clearly explained the process of taking out a personal loan. They all had thorough FAQ sections, and Discover had an entire article titled “Taking the Taboo out of Personal Loans” that explains the benefits of personal loans and helps put prospective loan shoppers’ minds at ease:

“But if you dive into the numbers, taking out a personal loan to pay for expenses like revolving credit card balances can make significantly more sense than the common back-up plan of continuing to put everything on multiple credit cards. You’ll trade multiple payments at multiple interest rates for one fixed interest rate and a single monthly payment.”

Discover even offered a monthly payment estimator tool that helps you plan how your monthly payment might change depending on your personal loan’s amount and term length. A $5,000 loan at a 36-month term with an 8.99 percent APR would include a $159 monthly payment; that same loan at a 72-month term would only require a $90 monthly payment. (Keep in mind, though, that a 72-month loan would accrue more interest than a 36-month loan, and in this example you’d pay nearly $700 more in interest if you chose the 72-month loan.)

Discover estimator tool

Discover’s payment estimator tool helps you predict your monthly costs before you even get your loan.

LightStream also had a few special features that made the experience stand out. If you receive an unsecured loan at a lower rate from another lender, LightStream’s Rate Beat Program will beat that rate by 0.10 percentage point (terms and conditions apply, of course). LightStream also lists multiple ways in which people can use their unsecured loans, including adoption funding, wedding expenses, and — my favorite — tiny home financing.

Lastly, LightStream promises that it’ll plant a tree for every personal loan it grants.

All four personal loan issuers passed the website test, with extra points going to Discover and LightStream for their additional features.

The application process had to be fast.

Applying for a loan was the most important test of all. I ranked each application process, looking closely at:

  • Was the application easy to complete?
  • How long did I have to wait before learning my application status?
  • Were there any additional steps involved, such as phone interviews?

I’ll give you a few Spoiler Alerts right now: Three of the Top Four lenders approved my application, and the fourth lender denied my application. The three approving lenders each gave me slightly different rates. Expect your experience with these lenders to include similar variations. I didn’t rank the lenders based on the rate they offered me; just because I got a lower rate with one lender doesn’t necessarily mean you’ll get a lower rate with that same lender. Instead, I gave the lenders pass or fail scores based on my experience during the application process.

All four application processes took only a few minutes to complete, and all four lenders also immediately followed up with the next step. Avant and Citizens Bank gave me their application decisions right away. LightStream and Discover asked me to call a loan specialist for a quick interview before they made their decisions.

I know that an interview with a loan specialist sounds nerve-wracking — and believe me, I did not want to make those calls — but the interview process was actually what convinced me to give Discover the “best overall experience” ranking.

LightStream’s loan specialist interview was short and simple. The loan specialist asked me to confirm my address, my income, and the purpose of the loan. Following the conversation, I immediately received an email from LightStream with my acceptance status.

Discover’s loan specialist interview was much more thorough. The loan specialist took the time to ask me questions about my debt, my income, the current interest rates on my credit cards, and my plan for paying off the cards. The loan specialist also advised me to apply for a smaller personal loan and pay off my 0.00 percent interest credit card before the promotional rate ran out, and really pushed me to consider whether a personal loan was the best solution to paying off my current debt. They were right — a personal loan really isn’t the best option for me, and the Discover loan specialist wanted me to consider that fact before making any decisions.

Although I believe that all four of these lenders provide excellent personal loan options, and I had no issues with any of their application processes, I have to note that Discover was the only lender to counsel me on whether a personal loan was the right choice. For this test, I gave all of the lenders a passing score and gave Discover a significant bonus.

And customer service had to be the very best.

If you’re planning to take out an unsecured loan, you probably have a lot of questions. (If you don’t have a lot of questions, you might not be thinking carefully enough about what you’re planning to do.) I hope I’m answering many of them, but I also know you might have a few questions specific to your unique financial situation. If that’s the case, you’re going to need to contact customer service, and you’re going to want that interaction to go as smoothly as possible.

I contacted each of the top four candidates’ customer service departments. I asked them all the same question (“If I apply for a personal loan, will you do a hard or a soft pull on my credit report?”) as well as a few questions specific to each application process. I evaluated the lenders as follows:

  • Was it easy to reach the lenders?
  • Did I have to wait very long (on hold or over email) to get my answers?
  • Were the answers thorough and understandable?

Avant customer service is reachable through a form on the Avant website as well as through its 800 number. I got nearly immediate responses via both email and phone with thorough answers to my questions.

Citizens Bank customer service is also reachable by email or 800 number. I received an email response the next day with lots of information. However, the phone call was less successful. Its phone tree included options to apply for a personal loan or to check the status of a pending loan application. There was not an option to ask general questions of a representative. I tried pressing 0, but nothing happened.

Discover does not offer customer service via email, but they can be reached by phone. I waited on hold for nearly three minutes before being connected to a representative, but once I was connected, the representative answered my questions well.

LightStream does not offer customer service via phone, but there is a customer service form on the LightStream website. When I asked a question via the form, I got a nearly immediate email response with thorough information.

All four lenders received a passing score on the customer service test, with a bonus to Avant because it was the only Top Four lender to provide two successful methods of contact.

5 Things to Know Before You Start Personal Loan Shopping

Your Current Debt Load and Interest Rates

The best unsecured loans offer less than 10 percent APR to their best customers. However, that number doesn’t mean anything unless you know your current debt load and the interest rates you’re paying on that debt.

Let’s use my current debt load as an example. Right now I have:

  • $2,591.36 on a Commerce Bank card at 9.24 percent APR
  • $3,797.23 on a Discover card with a 12-month 0.00 percent APR promotional interest
  • $4,000 outstanding on a zero-interest loan from my parents

This means that, in my case, I need a personal loan that can beat the 9.24 percent APR on my Commerce Bank card. If the personal loan charges higher interest, it is not to my financial benefit to take out the loan.

Likewise, it makes no sense to take out a personal loan to pay off my zero-interest debt (thanks mom and dad!). If something happens and I am unable to pay off my 0.00 percent APR Discover card by the end of the year, it might make sense to consider a personal loan as a debt-consolidation tool next year, depending on the new interest rate on the Discover card.

However, it’s my goal to be debt-free by the end of the year. I’m currently putting 20 percent of my income toward debt repayment and I am knocking those balances down month by month. In my case, taking out a personal loan with a repayment term longer than one year might keep me in debt longer.

These are the kinds of factors you should consider before you take out a personal loan. Ask yourself:

  • What is my current debt burden?
  • What interest rates am I paying?
  • How long do I think it will realistically take me to pay off this debt without a personal loan?

Knowing the answers will help you make smart choices about which loans to pursue and which ones to ignore.

This applies to personal loans for bad credit, too. You probably aren’t going to get that coveted less-than-10-percent APR, but if a reputable lender offers you an APR that’s lower than the interest rate you’re currently paying on your credit cards, it might be a good loan for you. Just remember to read all of the terms and conditions carefully and know exactly how much you’ll be paying, how long it’ll take you to repay the loan, and how much interest you’ll be charged before making your final decision.

The Difference Between “Soft Pulls” and “Hard Pulls”

When you apply for an unsecured personal loan, the loan company checks your credit score in one of two ways: a “soft pull,” which does not affect your credit score; and a “hard pull,” which might affect your credit score.

I reached out to each of my top four lenders to confirm whether the companies did soft or hard pulls as part of the application process.

Hard Pull: Citizens Bank, Discover, LightStream
Soft Pull: Avant

If you’re worried that applying to multiple personal loan issuers at once will look bad on your credit report, rest assured that in many cases the hard pulls will be treated as a single inquiry:

If the hard pull is through a bank or a credit union, then the inquiries are not treated as individual searches for credit. Certain types of inquiries that are within 45 days of each other are counted as one. The assumption is you’re interest rate shopping.
John Ulzheimer
Credit expert, formerly of FICO and Equifax

Also, keep in mind that the hard pull on your credit isn’t going to significantly drop your score. I can’t give you an exact amount because it’s going to be different for everybody, but your score might go down by 3-5 points for a little while. Keep practicing good credit habits and you’re likely to see it rise again.

Avoid Payday Lenders

You’ve probably seen those “payday loan” commercials on TV or driven by payday loan businesses in strip malls. It turns out that payday loan companies are online too, and they are ready to take your money at ridiculously high interest rates.

Slimy payday and hard money lenders charge outrageous rates of interest. They sneak in weird fees and harshly unreasonable consequences for late payments or other infractions. Read the terms and conditions carefully and count the gotchas.
Mary Hunt
Founder, Debt-Proof Living

I did not consider payday loan companies when I created my list of personal loan contenders, and I would urge you not to consider them either. The Simple Dollar has written about the dangers of payday loans before:

You could pay $10 to $30 to borrow just $100 with a typical two-week payday loan, according to the Consumer Finance Protection Bureau. In fact, the average APR is just shy of 340 percent.

But wait: The payday lender will let you simply pay the interest and roll over your loan so you can get more cash. Sounds nice, but many borrowers become dependent on the payday loan, rolling it over indefinitely since they can’t afford to pay back the principal. A quarter of borrowers owe payday lenders for 80 percent of the year, the CFPB has found.

Consider Loan Matching Services If You Want Help Finding a Lender

A lot of people use what are called “loan matching services” to apply for unsecured loans. These are sites like Lending Tree or Guide to Lenders, which take your application and then give you a list of lenders willing to offer you a loan.

I did not include loan matching services when we reviewed personal loan contenders because I wanted to focus directly on companies that provided loans, not companies that helped match you to loans. If you decide to use a loan matching service, examine the matching lenders carefully before accepting a loan. Use the criteria I’ve set out — low APR, no fees, fixed interest, and reputability — to determine whether a matched lender is a good choice for you.

Don’t Forget Your Local Bank or Credit Union

Sometimes the best unsecured loan is the one offered by your local bank or credit union. If you’ve already built a relationship with a bank, it may be more likely to offer you a low interest rate on an unsecured loan. Check your local bank or credit union’s website to see if it offers personal loans, and remember the four criteria you’re looking for: low APR, no fees, fixed interest, and reputability. If a local bank or credit union is offering no-fee unsecured loans with fixed interest rates below 10 percent APR, consider giving it a try.

Is a Personal Loan Right For You?

At this point you have a lot of information about personal loans, as well as the online personal loan process. You probably also have a few remaining questions about whether a personal loan is really the right choice for you. I did too, so I reached out to a group of financial experts to get some answers.

When should I take out a personal loan?

As a financial coach, I’m not the biggest fan of using personal loans to purchase items unless it’s an immediate need and you have no other option to finance it. For example, if your refrigerator breaks and your options are to either purchase a new one using a store card with an interest rate of 22.9 percent or take out a personal loan at 12.9 percent, I’d obviously suggest the personal loan. A nice feature of a personal loan is that it’s an installment loan. That means you’ll have a set time period to pay it back and cannot access additional credit once you begin paying it down. If you’re someone that sees available credit and immediately wants to spend it, a personal loan is an attractive option.
Adam C. Hagerman

With any consumer borrowing vehicle, it’s important to be extremely cautious. Holding no or low consumer debt is a pillar of financial wellness and paying off high interest debt can be your best investment. Ask yourself these questions if you are considering taking out a personal loan:

Do I have any other sources of funds to meet this cash flow need besides borrowing (e.g., selling something, taking a side gig, cutting expenses, etc.)?

What is the interest rate on the loan, and is it fixed or variable? Personal loan rates are often higher than a home equity line of credit rate, but for those with good credit can be favorable to credit card rates.

Is the lender reputable? Have I heard of them before, or do I know someone who’s used them?

Can I negotiate the expense? For example, personal loans typically come into play when borrowers have run out of options and need cash quickly, such as for a medical emergency or taxes. Ask if you can negotiate a payment plan for those medical expenses or an unexpected tax bill.
Liz Davidson
Author of What Your Financial Advisor Isn’t Telling You
Founder and CEO, Financial Finesse

Which debt is better: a personal loan or a credit card?

Typically, a personal loan is a smarter choice because many of them have fixed interest rates. A majority of credit cards have variable rates, which could increase without warning over time. If you’re looking for consistency, a personal loan may be a wiser choice.
Adam C. Hagerman

This isn’t even a fair comparison. The personal loan wins hands down because the debt has almost no impact on your credit scores. And, with a personal loan you’ll have a much shorter payback period than with a credit card.
John Ulzheimer

Can I use a personal loan to pay off my credit card debt?

You’ll see your credit scores improve, considerably, when you pay off credit cards with a personal loan because you’re converting score-damaging revolving debt to score-benign installment debt.
John Ulzheimer

Most personal loans I see stem from credit card consolidation. If a personal loan can reduce your interest rate and help you secure a payment that can give you some breathing room in your budget, I’d say go for it. However, before you do, you need to address the reason you got into debt in the first place because I don’t want to see you continue to accumulate more. By paying off credit cards with the loan, you’re left with available credit. If you don’t address your spending issue, you’ll now have the personal loan, plus credit card debt. In that example, the loan only made matters worse.
Adam C. Hagerman

What if I have bad credit?

You want to start with the banks that offer the best rates. If you just assume that you’re going to get a bad rate, and only shop at high-risk lenders, I guarantee you’ll get one. Instead, start with the banks that have the best rates and call them up to see if they offer loans to individuals with your FICO score.
Adam C. Hagerman

Your options are more limited because you’re a higher risk borrower. You can certainly apply with the mainstream lenders, but even if you’re approved, your rates are going to be considerably higher.
John Ulzheimer

What might stop me from getting approved?

There are a number of factors that could prevent you from getting a personal loan. If you don’t pay your bills on time or have too much debt and haven’t paid it down, chances are good that a bank won’t be too interested in giving you money. If you don’t have a history of using credit, you may need to have someone cosign a loan with you to get established.
Adam C. Hagerman

How can I tell if a loan company is reputable?

Some loans are covered by consumer protection laws and some are not. Do your research before you sign. Sites such as Bankrate, CreditKarma, and Credit.com can help you gather basic information about what’s available. Check out the FDIC website for general information about banks. Most importantly, check out the lender in the Consumer Financial Protection Bureau’s Complaint Database and see if it is rated by the Better Business Bureau.
Liz Davidson

The Bottom Line

The best online personal loans have four key criteria — no fees, low APR, fixed interest, and reputability — and I found four lenders that hit all the marks: Avant, Citizens Bank, Discover, and LightStream. Your individual acceptance and interest rate may vary, but if you’re applying for personal loans, start here.

The post The Best Online Personal Loans appeared first on The Simple Dollar.



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Friends mourn, fondly remember Pike County businesswoman Philly Viscardo

Philly Viscardo, the face and spirit of the Pike County Chamber of Commerce, is being remembered for her smile and her ambition that helped the chamber broaden its presence during her three terms as president and grow to 275 members.Viscardo's sudden death on Wednesday evening at age 50 stunned the Pike County business community, the Milford community at large where she lived and the Dingmans Ferry United Methodist Church where she was an active member and usually had the lead role in [...]

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Planning Ahead for a Summer of Inexpensive Family Adventures

During this coming summer, Sarah and I are planning on having a handful of short “adventures” with our family. We are going on a summer vacation of sorts, but it’s a really laid back road trip and the rest of their summer break is a big open span of weeks, so to break that up a little, we’re spicing it up with some little “adventures.”

For many families, this idea works best if you plan these adventures around weekends. However, during the summer, our family’s schedule becomes incredibly flexible. Sarah usually has several weeks off during the summer and my own schedule as a writer can be pretty flexible, too, so we’ll probably do some of these “adventures” during the week.

So, what do I mean by “adventures”? I simply mean spending a day or two away from the house doing something outdoors in a new location, preferably in a low cost way. For example, a camping trip in and of itself can be an adventure, but you can do far more than that with the idea.

Here are six ideas for inexpensive weekend adventures that Sarah and I have come up with for our family. Most of them are really inexpensive, costing only the gas to get there and maybe the cost of renting a spot to camp for a day or two. For us, camping is really inexpensive because we already have all of the gear from many years of camping. It’s all conveniently packed up so we can basically decide to go camping almost on the spur of the moment, even with kids.

If you have a family, consider taking on one of these adventures.

A Weekend of Geocaching

One weekend, we’re going to simply camp in an area of the state that we haven’t been to before and find lots of geocaches. The goal of the weekend is to find as many geocaches as we possibly can, but do it at a relaxed pace.

For those unaware, geocaching is an activity where you take a GPS device (or your smartphone) and download sets of coordinates from sites like geocaching.com. Those coordinates essentially function like the “X” on an old fashioned treasure map – and it’s up to you to go find the treasure with the aid of your GPS device. Usually, the treasure is very minor – usually just a log book to sign along with perhaps a trinket or two (with a “leave something if you take something” rule) – but the fun is in finding the treasure and keeping a log of all of the geocaches you’ve found.

I’ve been scoping out a weekend camping trip at Lake MacBride here in Iowa. This would enable us to find the dozen or so geocaches around Lake MacBride, the half dozen or so geocaches along the Iowa River nearby, and the dozen or so additional geocaches in City Park and Hickory Hill Park just a couple of miles south. There are a lot of other geocaches within the city of Coralville as well, so I envisioned getting to the camp site in the afternoon, finding the nearby caches that afternoon, camping that evening, then getting a bunch of caches the following day in the parks and in the city of Coralville, then camping again that night and heading home the next morning.

If this sounds like fun, check out geocaching.com and check out some state parks you’ve never been to that aren’t too far from where you live. Do any of them have a bevy of geocaches within the park or within a few miles of the park? If so, you probably have a great destination for your geocaching adventure.

A Day at an Arts Festival

Many major cities have an arts festival that’s usually free to the public. An arts festival can be a great way to expose everyone in the family to a wide variety of arts and experiences, all in one place.

For us, that means the Des Moines Arts Festival. It’s close enough that we can make a day trip (or two) out of it, which means we can take our time at the festival on Friday and come back on Saturday if we so choose. The only cost for us is the cost of parking (which is free provided you don’t mind being a little bit far away) and anything that you buy on site (we’re likely to bring our own food for every meal save one, where we’ll all try something new from the interesting food vendors on site).

A Weekend of Trails

This is a similar activity to our geocaching one and can even overlap with geocaching if you wish, but for us, the focus on these weekends is on trails with interesting landscapes and wildlife to appreciate.

We simply spend a weekend camping in or near a state park with a wide variety of trails available, which we find by looking at the state park service website and checking out what’s available at each state park. I have a list of about twenty state parks in Iowa with a wide variety of interesting trails and we’re slowly going through that list via weekend adventures.

We make these trips fun by taking tons and tons of pictures along the way and using them for collages and photo albums and other things. We’re also learning about identifying trees and birds when we go on these walks.

This really isn’t about high-intensity mountain climbing or anything like that. With a five year old in tow, we are pretty restricted to simpler trails and we don’t go through them at a breakneck pace. We go along slowly, stopping to look at anything that’s interesting, having lots of conversations, and just enjoying a day outdoors.

A Day at a Museum

Many, many museums around the country offer special discounted or even free days where people can go to the museum and view the wonderful exhibits. If you can keep tabs on the free or discounted days that are offered by local museums, you have a ready-made adventure for yourself and your family.

For example, near us we have the Des Moines Art Center which has free admission all the time (!), Living History Farms which has (very) occasional free admissions, Blank Park Zoo which has occasional free admissions, Science Center of Iowa which has occasional free admissions, and the Greater Des Moines Botanical Garden which also has occasional free admissions, among many others.

All you have to do is search for museums, zoos, and/or gardens in your area via Google and see what you can find. Visit their websites and figure out if and when they offer discounted or even free admission and plan a day trip for those days.

A Day at a Community Festival

In many parts of the United States, communities will hold annual community festivals during the summer. As with the art festivals mentioned above, these are usually free. They usually are tied deeply to the ethnic and cultural history of the town. Near us, many towns celebrate a Scandinavian or Dutch heritage with such festivals as Pella’s Tulip Time festival which celebrates the town’s rich Dutch heritage or Decorah’s Nordic Fest, which is deeply in tune with the town’s Nordic roots.

We usually try to take in a community festival or two during the summer, ideally one that can be done via a day trip from our home if we wake up early, which gives us a two or three hour radius of options. We find these festivals by searching Google for “best Iowa community festivals” and looking at the results.

Such community festivals are virtually always free, though there may be side attractions that have a small cost. They usually feature interesting foods related to the ethnic heritage of the area, so when we go to these festivals, we’ll usually eat one meal on site and bring the other meals with us in a cooler, bringing the cost down to just the fuel for the trip.

A Day Building Something

This is more of a “stay-cation” idea, but it’s something that can easily consume an entire day.

If you look in our garage right now, what you’d find is a bunch of large cardboard boxes folded up in a giant pile that screams “TAKE ME TO RECYCLING!! PLEASE!!” There’s also a box with a bunch of jars of tempera paint in them.

I’m holding onto these for a nice summer day, when I’ll take all of those boxes and paints outside into the yard and my children are going to build a giant cardboard castle. It’s entirely up to them to design it – all I’m there for is guidance and suggestions and some engineering help.

When the structure is built, then they can design it and paint it however they’d like with the paints, then they can leave it up as a temporary playhouse for a day or two until the weather decides to no longer cooperate with them.

What does it cost us? Nothing except for the cost of the paint. All I’m doing is saving boxes that would otherwise go to recycling.

Final Thoughts

The adventures I’ve described above aren’t expensive ones. They aren’t really difficult ones, either, especially if you put in a little bit of advance work to plan things out.

The real advantage, however, is to have some of these ideas floating around before the summer even begins, with a few time-specific events (such as particular festivals or free days at museums) penciled in so that you know when the time is right to take advantage of them.

You can make an amazing, memorable summer for your family for very little money. It just takes a little bit of forethought – and now’s the time to put in some of that thought.

Good luck!

The post Planning Ahead for a Summer of Inexpensive Family Adventures appeared first on The Simple Dollar.



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A Step-by-Step Guide to Conducting a Content Audit

audit

Is your content a mess? It might be high quality (it might not be), but that doesn’t mean that it’s organized. It also doesn’t mean that you’re producing all of the right kind of content that your readers want to see. Most online businesses that use content marketing have weaknesses in their content. Either the content isn’t performing as well as it could be, or they’re missing content on certain topics and keywords altogether. And this includes good businesses too, so don’t feel bad if you don’t think your content marketing is quite as good as it could be. Instead, recognize that this is an opportunity to further improve your content marketing processes. So, how do you find these weaknesses? As you may have guessed, you find them with a content audit. A content audit helps you assess your current content as well as shape your future content strategy. In this post, I’m going to show you a 5-step content audit that you can follow (although there are many other effective content audit processes). 

Step 1: Generate a list of all your content

The first thing you need to do is take stock of what you have. You’ll want to compile a list of URLs and put them in a spreadsheet. If you have a small site, you can do this manually, but otherwise I suggest you use software like Screaming Frog to generate a list. The free version will crawl up to 500 links on a site, so as long as your site is small, you’ll be fine. Otherwise, you’ll want the premium version, which is worth the investment for any serious marketer. Enter a starting URL in the text bar at the top of the tool, and press Start: image06 You can’t configure the options in the free mode, but the defaults should be fine. When it’s done, set the filter to HTML, and export the results. image05 From this list, you’ll want to keep all the URLs with a status code of “200.” If you find that you’re missing a lot of URLs, which is possible if your internal linking isn’t great, you can use another option like a sitemap generator. If you use the tool I just linked to, enter your starting URL again, and the tool will crawl up to 500 pages: image07 You can then copy the results and paste them into a spreadsheet. You might have to clean them up a little, but it will work.

Step 2: Retrieve metrics, and categorize content

Now that you have a good idea about what you have, it’s time to figure out how it’s performing. Just because you have an article about “SEO for cats,” which is a topic you wanted to cover, doesn’t mean that the article is getting traffic or doing anything with the traffic it gets. Content that is underperforming is going to be the first main weakness that we’ll identify. Below is a list of metrics that you might want to collect. Add a column to your spreadsheet for each one. Feel free to add any others that you care about:

  • Title of content - You can pull this right from Screaming Frog.
  • Length of title - You can also get this from Screaming Frog. Use it as a quick check for excessively long titles. Remember, it should be under 55-60 characters to show up fully in Google. This can affect your click-through rate (CTR).

image03

  • Category – Write down the topic of each page.
  • Ranking for main keyword (if available) - If there’s a keyword you’re targeting, record your ranking for it as of now.
  • Search volume for main keyword - A metric that will help you prioritize your SEO effort in the future. Get it from Google AdWords or any keyword research tool.

image04

  • Average organic search traffic per month – Get this from Google Analytics. Go to “Behavior,” and pick the page. Then add a secondary dimension of “source,” and look for the traffic data beside Google.
  • Average overall traffic per month — Again, get it from Google Analytics. Record the total traffic number by going to “Behavior,” and pick a page. Look at a time period of at least 3 months when possible, and calculate an average.
  • Meta description – Your meta description can also greatly affect your CTR. If your traffic seems unreasonably low for the typical monthly search volume, you can optimize your meta description to attract more clicks. You can also pull this from Screaming Frog.
  • Bounce rate of organic search traffic – Again, go to “Behavior,” pick a page, and add a secondary dimension of source. Look at the bounce rate metric beside the Google row.
  • Average time on page of organic search traffic – Use the same report as above, but get the average time on page.
  • Number of backlinks – Backlinks are a critical part of ranking well. Use a link database tool such as Majestic or Ahrefs to get the number of backlinks to each page (can be done in bulk).

image09

  • number of linking root domains – You should be able to get this when getting the number of backlinks. It tells you whether backlink numbers are inflated (i.e., 10,000 backlinks from one domain).
  • URL rank - Different tools have different metrics (e.g., MozRank for OSE, URL rating for Ahrefs) to judge the overall quality of links. Get one to get a rough idea of your page’s authority.

image01

  • Total social shares - you could also break this down by network. You can get this information using a tool like Sharetally.

image08 If you plan on doing multiple content audits or you’re working on a very big site, doing all this manually would be crazy. Some of it is easy to do all at once, like collecting numbers from Screaming Frog. But all the other actions can also be done in bulk (and automated) with a little technical know-how. Hire a programmer to build you a simple tool that pulls all this data from different APIs, and it will save you hours of work.

Step 3: Create an in-depth reader/customer profile

We’ll take a step away from your actual content for this part and instead focus on your target audience. This step consists of two parts. Part #1 – Identify your reader: It’s a basic rule for any marketing – create things that your target audience is interested in. It applies to social media marketing, content marketing, SEO…and so on. But in order to do that, you first need to determine who your reader is. Refer to this section of one of my ultimate guides if you need help doing this. Part #2 – Determine what they’re interested in: Now, you can start to learn and understand what they’re interested in. You figure that out by researching demographics (age, gender, etc.) and psychographics (what they believe in). Here’s a good introductory guide that will walk you through the most important demographics and psychographics. Once you’ve done that, you should have a fleshed out reader avatar. image02 Part #3 – Use those interests to identify topics and keywords: Once you have a pretty good understanding of your target audience (be as specific as possible with everything), it’s time to translate that to content. A good place to start is to use basic keyword research tools. image00 After that, use these advanced keyword research methods to find even more keywords and topic ideas. You should record all of these keyword and topic ideas in another spreadsheet, complete with any search volume data they have. Note that you are not limited to just these topics for content. From your knowledge of the reader, you might be able to know that they’d be interested in something that can’t be searched for. You can still add these topics to the list; you’ll just have to get traffic for them from sources other than search engines.

Step 4: Conduct “gap” analysis

Now we have two spreadsheets:

  • One with all your current content (and metrics)
  • One with all the content (or content ideas) your target reader is interested in

It’s time to look at them together. Area #1 – See which content you’re missing altogether: This has to be done manually and will take quite a bit of time. Start by pairing up those keyword and content ideas to the content you already have. Essentially, you’re copying the entire row from the first sheet that we made and pasting it right beside the keyword it matches. Here’s a small snapshot of what it might look like: image10 What you’ll find at the end of it, in almost all cases, is that for some of the content/keyword ideas, you don’t have any matching content. That’s a clear problem: you have a gap. Obviously, you’ll need to fill these gaps, but we’ll get to that later. Area #2 – See which content is not performing: I mentioned this briefly before. If your current content isn’t generating any traffic, it’s about as useful as if it was missing altogether. That’s not good enough. The challenge here is to identify this underperforming content. Unfortunately, there’s no specific formula I can give you here. It comes down to what you consider good. For some sites, getting 200 visitors a month to a piece of content is horrible, while for others, that’s great. On top of the absolute amount of traffic your content gets, you want to consider two other main factors:

  • Its search rankings
  • Its potential search traffic

If a page is ranking in positions #4-10, it’s not getting much traffic. However, with some extra work, you could easily get it to rank in the top 3 and get more traffic. But you also have to consider if it’s worth the effort. If the keyword gets a few thousand searches a month, it probably is. If it gets 20? Probably not. At this point, you just want to highlight which content isn’t getting much traffic. Next, we’re going to bring it all together.

Step 5: Create your new content strategy

The final step is to create a content strategy that will address all the weaknesses that have been identified up until this point. And it requires a lot of manual work and careful consideration. Step #1 – Create a column for action: It’s time to add another column to your spreadsheet. I suggest adding it to the very beginning. In this column, you’ll add a final label reflecting the corresponding action you want to take on it. Again, choose any labels you want, but you could use these ones if you’d like:

  • Leave” – The post is performing well, no changes are needed.
  • Create” – A default label for any content idea that needs to be filled.
  • Merge” – Sometimes, you might have more than one piece of content for one topic (it happens if your content is not well organized). It’s usually best to merge these together into one best version.
  • Improve” – If your content is underperforming, you’ll want to improve it.

You’ll need to go through each idea, one by one, to do this. Step #2 – Create a column for priority: There’s one final column you need to make. Put it right next to the action column. Some gaps are bigger than others. It makes sense to fill those big gaps first and get to the smallest ones only when you have time. Here, you’re going to assign each action (other than “leave”) a priority from 1-10 (10 being the highest). You need to factor in those things we looked at like potential for SEO traffic. If a piece of content has the potential to generate a ton of new traffic, it gets a high priority and should be edited or created as soon as possible. Finally, create an action list: Now that your sheet is filled out, sort all the actions based on their priorities. Then, plan your content marketing goals, tasks, and resources so that you can start filling in these gaps one by one, in order of priority.

Conclusion

No collection of content is ever “complete”—there will always be some gaps. Conduct a content audit on a regular basis, and identify your biggest weaknesses. It’s a ton of work and leads to even more work (taking action on your results), but it is an extremely effective way to consistently improve the results from your content marketing. This can get a little overwhelming if you haven’t done a content audit before, so if you’re confused about any of this, leave me a question below.



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This Guy Has a Brilliant Way to Put a Little Extra Money in Your Pocket

Ways to make extra money

Your budget is tight this week, and you’ve exhausted your options for making extra money.

You gave up the idea of a job long ago, because who wants that?

You could sell your clothes, but you like them. You could sell the books you don’t read, or the records you don’t listen to — but they look so nice on the faux-vintage Ikea shelf you got at a thrift store.

So what can you do?

When you’re out of options, we say, turn to magic.

Magic is an incredible way to solve life’s problems — it can make anything happen. Unlike restrictive daily life in the physical world, magic gets things done.

Magician Eddie Joseph knows how to use magic to get ahead in life, and he wants to help you do the same.

That’s why he’s written “How to Pick Pockets for Fun and Profit: A Magician’s Guide to Pickpocket Magic.”

Anything that can be carried in a person’s pocket can be secretly removed. This book will show you how.

The book promises to teach you:

1. “Elementary Principles of Misdirection and Sleight-of-Hand”

While they seem complicated, these techniques “can be easily learned by anyone,” the book’s description promises.

That includes even people dumb enough to pay for this book.

2. “How to Remove Objects From People’s Pockets While Talking to Them…”

This skill is key to stealing from your closest friends or people who flirt with you at bars.

We tend to carry wallets, cell phones and expensive old-timey watches in exposed pockets, so you could profit significantly from just one night out.

3. … Or “Even Up on Stage While a Thousand Eyes Are Watching”

This alternative to close-up encounters is perfect for the large-scale thief who also has access to a theater.

4. “How to Remove Wristwatches…”

We can’t imagine why you’d need a wristwatch in 2016 — and that guy over there probably doesn’t need one, either.

Unburden the people around you of this antiquated accessory, melt it down and sell the metal for profit.

5. “… And Articles of Clothing”

“Imagine the expressions on the faces of the audience,” reads the book’s description, “and your victim, when you remove his boxer shorts!”

This will certainly save you a few bucks. Men’s underwear is, like, $15 a pack these days.

And, hey, you’re already engaging in petty theft. Why not throw in a touch of harassment while you’re at it?

Magic!

“How to Pick Pockets for Fun and Profit” is available on Amazon for $9.04.

And if you’re looking for a Kindle edition to save some money, you’re out of luck. This gem is available in paperback only.

Your Turn: Have you ever tried pickpocketing for profit? Can you please return my watch? Thanks.

Our lawyers would like to remind you that it’s April 1.

Disclosure: This post includes affiliate links. We’re letting you know because it’s what Honest Abe would do. After all, he is on our favorite coin.

Dana Sitar (@danasitar) is a staff writer at The Penny Hoarder. She also writes about writing, life, comedy and love for blogs and books and sometimes things people care about, like Huffington Post and that one time she had an article published in the Onion.

The post This Guy Has a Brilliant Way to Put a Little Extra Money in Your Pocket appeared first on The Penny Hoarder.



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House prices rise as buyers rush to beat stamp duty hike

House prices in the UK went up by their highest rate in a year – at 5.7% – as buyers of second homes rushed to complete before the 1 April deadline.

House prices in the UK went up by their highest rate in a year – at 5.7% – as buyers of second homes rushed to complete before the 1 April deadline.

The prices of a typical home also broke through the £200,000 ceiling in Nationwide’s latest House Price Index, reaching an average price of £200,251 in March, compared with £196,930 in February.

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The Brilliant System This Mother of 3 Uses to Save Money on Groceries

Free groceries

Shari Thompson is a stay-at-home mother to three boys.

When their first child was born, she and her husband Tom weighed the pros and cons of Shari returning to work after maternity leave.

“We finally decided family was just more important,” Thompson says. She left her career in corporate America to stay home full time.

But the transition to one income wasn’t easy. She was saving the family money by cutting the cost of her commute, weekday meals and new clothes for work, but Shari worried she wasn’t pulling her weight.

They sold one car, and Shari even went through everything they owned to sell the old clothes, trinkets and electronics they weren’t using.

Twelve years and two more children later, the couple has settled into a lifestyle that fits. They’ve learned to work within Tom’s salary and keep their family happy and healthy on a budget.

What’s the secret?

“I can get most of our groceries for the month totally free,” says Thompson.

Don’t believe it? Neither did we.

So we asked her to reveal her tricks.

How This Mother of 3 Gets Her Family’s Groceries for Free

We asked Thompson to walk us through a typical trip to the grocery store for her family of five.

To minimize costs, here are the steps she says she follows every time:

1. Compare Prices

It may be most convenient to make one stop for everything you need, but you’ll save more money by shopping around.

“Check store flyers for sales and PriceGrabber.com for the lowest prices,” she advises.

2. Look for Coupons

“I’m subscribed to literally every coupon site,” Thompson admits.

You can often stack coupons from the store or manufacturer with local sales.

3. Shop With a Basket, Not a Cart

One of Thompson’s favorite grocery-shopping hacks is to carry a basket.

Even though she’s shopping for a big family, a cart is too big.

“It just encourages you to buy more than you need,” she explains.

Plus, Shari points out, you can move a lot faster through the store with a smaller load.

4. Choose Lightweight Items

In addition to sticking to a small basket, Thompson only shops for lightweight food items.

Think bread, bagged salads, marshmallows and some varieties of cookies.

“Meat, milk, eggs — those things just slow you down,” she says.

5. Wear a Large Jacket With Lots of Pockets

One place Thompson is willing to add a little weight, though, is in her clothing.

“A big overcoat with lots of internal pockets,” she explains, “can cut my bill in half immediately. I can fit as much inside one pair of cargo pants as in an entire basket.”

When I asked her if anyone ever notices the items stashed in her pockets, she explained people expect cargo pants to be hideously bulky, so they never question it.

Good point.

6. Wear Running Shoes

“All that work is useless if you’re not wearing good shoes,” Thompson points out. “I’ve lost an entire grocery haul to heels before.”

Stick with smart tennis shoes, she says. You’ll need them for your final sprint to the door.

7. Bring a Getaway Driver

The key to Thompson’s savings is getting into the car and out of the parking lot before the manager can read your plates.

“I used to try to do it alone,” she says. “When I finally swallowed my pride and asked for help, things went much smoother. That’s when the savings really started to add up.”

When I finally swallowed my pride and asked for help, things went much smoother. That’s when the savings really started to add up.

When he’s available, Tom will wait in the van in the lot while Shari shops.

“The remote door opener is a godsend!” she says.

On occasion, she’ll ask neighbors for assistance — in exchange for a bag of free groceries. In a pinch, Thompson will put her oldest son, 12-year-old Damien, behind the wheel.

“It’s so important to teach kids the value of money early on,” she explains.

8. Invest in Boxing Gloves

Never get in the way of an extreme grocery shopper.

Never get in the way of an extreme grocery shopper.

“I don’t like to use them,” Thompson explains, “but I’m glad I have them when I need them.”

After a close call with store management last year, she bought a pair of old boxing gloves at the thrift store for just $2. She keeps them under the driver’s seat to fend off ruthless employees.

It’s not a perfect system, Thompson admits. She has to pay for a grocery haul every few months to keep under the radar.

Also, the family has to move a lot.

But these eight simple steps have helped Thompson knock her family’s food expenses down to almost zero, for which she’s thankful every day.

“As a mother,” she says, “I just feel so blessed to be able to provide for my family.”

Your Turn: How much is your monthly grocery bill? Will your family ever be as good as the Thompsons?

Our lawyers would like to remind you that it’s April 1.

Dana Sitar (@danasitar) is a staff writer at The Penny Hoarder. She’s written for Huffington Post, Entrepreneur.com, Writer’s Digest and more, attempting humor wherever it’s allowed (and sometimes where it’s not).

The post The Brilliant System This Mother of 3 Uses to Save Money on Groceries appeared first on The Penny Hoarder.



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New national living wage takes force

The new national living wage, which sees workers aged-25 and older paid at least £7.20 an hour, takes force today.

The new national living wage, which sees workers aged-25 and older paid at least £7.20 an hour, takes force today.

The move, which was first announced in last summer’s Budget, means those aged-25 and over get an extra 50p compared to the previous national minimum wage for this age group of £6.70. 

New national living wage starts today
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The new national living wage, which sees workers aged-25 and older paid at least £7.20 an hour, takes force today. The move, which was first announced in last summer’s Budget, means those aged-25 and over get an extra 50p compared to the previous national minimum wage for this age group of £6.70. The increase should automatically apply to your payslip this month. If it isn’t, check with your employer or call Acas (the Advisory, Conciliation and Arbitration Service) on 0300 123 1100. The minimum wage for all other age groups remains as follows, although the Government has announced it will rise from October. 21- to 24-year-olds: £6.70 an hour. 18- to 20-year-olds: £5.30 an hour. 16- to 17-year-olds: £3.87 an hour. Apprentices aged 16 to 18 and those aged 19 or over in their first year: £3.30 an hour. (All other apprentices are entitled to the minimum wage for their age.) The Low Pay Commission (LPC) will recommend the level of the national living wage going forward – it will also continue to provide recommendations for the other national minimum wage rates as it has done previously.

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Finally! A Dating Site for People Who Love Extreme Couponing

Dating site


Meet Matt.

Matt used to be lonely. He wanted to meet a nice girl, but didn’t have a lot of money.

Matt used a Groupon on a first date.

He didn’t get a second date.

That was before Matt found CouponersMeet.com.

With CouponersMeet, frugal fellas like Matt can find partners who appreciate their dedication to savings.

Swipe Right for Savings

CouponersMeet is Taylor Media’s hot new dating site — for singles who share a love of extreme couponing.

You will no longer feel ashamed suggesting meeting for drinks before 6 p.m. to take advantage of happy hour.

No more pretending to feel full on a side salad at the fancy restaurant you chose to impress a date.

Put an end to footing the Uber tab to avoid looking cheap when you ask for splitsies.

Never again will you feel like a creep for suggesting you cook dinner at home — just tell her Kroger had a great sale!

Couponers understand.

Find Your Frugal Match

To a couponer, saving isn’t just smart — it’s sexy.

Traditional dating sites are fine for spendthrifts and millionaires. But they ignore the qualities an average tightwad looks for in a mate.

You want thrifty.

You want savvy.

You want practical.

You want someone who can whisper sweet savings secrets across the pillow at night.

Someone who knows where to find deals on your favorite things.

Someone who will leverage what’s special about your children to save money.

Someone who will never lie to you about being broke — that was the attraction in the first place!

Our new site helps you filter singles based on what’s important to you:

  • Gender
  • Age
  • Marital status
  • Weekly grocery budget
  • Which coupon sites they follow
  • Warehouse club memberships
  • Couponing orientation (print or digital)

Join CouponersMeet.com Today!

Are you ready to turn your next meet cute into a meet coup… on?

Sign up now at CouponersMeet.com.

Membership is $17.97 per year — but you can get it free with the coupon code: APRILFOOLS2016

Your Turn: Where do you look to find love you can afford?

Dana Sitar (@danasitar) is a staff writer at The Penny Hoarder. She’s written for Huffington Post, Entrepreneur.com, Writer’s Digest and more, attempting humor wherever it’s allowed (and sometimes where it’s not).

The post Finally! A Dating Site for People Who Love Extreme Couponing appeared first on The Penny Hoarder.



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5 Time Management Tips for Working From Home

By Deborah Sweeney Some people were born to work from home. They don’t need an office to keep them accountable and productive, and they relish in the quietness and comfort of their own homes. Then there are people who need to work a little harder to keep on track. With all the distractions that come […]

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New stamp duty rates take force on second homes purchases

From today (1 April 2016), new stamp duty land tax (SDLT) rates for second homes will come into force, affecting those purchasing buy-to-let properties, holiday homes or helping a family member to buy their first home.

From today (1 April 2016), new stamp duty land tax (SDLT) rates for second homes will come into force, affecting those purchasing buy-to-let properties, holiday homes or helping a family member to buy their first home.

The additional stamp duty for those buying a second home will be 3% higher than the rate charged for those buying their main residential property. 

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الخميس، 31 مارس 2016

Cartwright, Brown get a 'scents' of what Vigon is all about

Federal manufacturing requirements and laws and production technology were only some of the topics touched on Thursday while U.S. Rep. Matt Cartwright and state Rep Rosemary Brown toured the Vigon International Inc. facility.Tucked back on Airport Road in Smithfield Township, the business manufactures ingredients for flavors and fragrances and cosmetics, which are then shipped around the world, said Steve Somers, owner and president of the company.As Somers guided a small group [...]

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Become a Stella & Dot Stylist in April and Get $750 in FREE Accessories

Sponsored post by Stella & Dot. Looking to earn extra spending money? Want a fun, flexible career in the fashion industry? It’s the PERFECT job for Moms! Join Stella & Dot as a Stylist for only $199 and earn up to 35% commissions! Stella & Dot is a company that empowers women to live bold […]

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This Stay-at-Home Mom Turned a Simple Idea into a $4 Million Business

Stay at home mom

Debra Cohen had a killer job.

She was vice president of a Spanish-language aviation magazine in Manhattan, which sent her all over the world — an “amazing adventure.”  

She was on a business trip to Paris when she found out she was pregnant with her first daughter.

Cohen was faced with the working mother’s dilemma: Could she keep her corporate career and have the kind of family life she valued?

That was 20 years ago.

Cohen’s response to this common dilemma ultimately led to her version of “having it all” — the chance to raise her (now, two) daughters and grow a home-based business that’s grossed almost $4 million.

Leaving a Successful Career

“My husband and I had a heartfelt conversation one night about how I was missing out,” Cohen explains.

“He said, ‘quit your job.’ [It was about] quality of life over quantity of money.”

Cohen’s company accommodated motherhood as best it could. After maternity leave, she was even able to work at home some days.

But when she did go to the office, the commute meant she was away from home for 12 hours. And the position still required travel, which Cohen says was the hardest part.

“I didn’t know what she was eating, what she was doing [throughout the day],” she says of her newborn.

Cohen and her husband ultimately decided the best move for their family would be for her to stay at home full-time.

But adjusting to life on one income wasn’t easy. They cut down to one car, eliminated eating out and didn’t need daycare, but bills were piling up. Her husband took a second job, but money was still tight.

What’s worse, she says, “I was getting more bored by the minute.”

About three months into full-time motherhood, she was ready for a new solution.

She looked for part-time jobs, but they’d all require childcare, pretty much canceling out any earnings. Full-time work wouldn’t allow the flexibility she needed to be the mother she wanted to be.

“I had worked my entire life,” Cohen says, “and I have a good head on my shoulders.”

She knew she could put that to use and design the work and lifestyle her family needed.

The Aha! Moment

In addition to starting their new family, Cohen and her husband had just purchased their first home.

“As new homeowners,” she says, “we quickly realized how difficult it was to find reliable home improvement professionals.”

The final straw was a pregnant squirrel in the attic.

The family lived in a 75-year-old house the critter easily crawled into. The couple went through several contractors to remove the squirrel, but she kept coming back.

Cohen finally asked for a referral at the local hardware store and connected with someone new.

He educated the couple: Once a squirrel has a litter somewhere, she’ll return to it forever. To get rid of her, you can’t just shoo her out of the space. You have to displace her across a body of water.

He did just that — and 20 years later, he’s still their go-to contractor.

Cohen was so impressed with the man’s work, she wanted to spread the word. She asked him whether he’d pay a commission if she could land him jobs, and he said he would.

“The network grew from there,” Cohen says, and Home Remedies was born.

Home Remedies is a Homeowner Referral Network (HRN) that pre-screens and refers a network of more than 50 home improvement contractors (i.e. painters, plumbers, carpenters, general contractors, architects, etc.) to local homeowners.

Contractors in the network pay a pre-negotiated commission for work secured — and the service is free to homeowners.

How to Start a Business as a Stay-at-Home Mom

I’m a networker by nature with a passion for decorating and home improvements,” Cohen says. “I decided to put all of my talents to work and create a business that would fill this need in our community and allow me to work around my daughter’s schedule.”

I launched Home Remedies on an old farm table in my basement with a $5,000 loan from my husband’s retirement savings plan, a refurbished fax machine, computer and a phone.

When she says she’s a Penny Hoarder, she’s not kidding.

To launch the business, the couple took a $5,000 loan from her husband’s 403(b) teacher retirement account. The loan came with 1% interest and had to be repaid within five years, she recalls.

They paid it back in six months.

Cohen remembers being so afraid to fail, she wouldn’t even pay for a second phone line. Home Remedies operated under the family’s home phone number until it simply became too busy.

For extra money, she worked part time the first summer in a friend’s decorating store. The job not only helped ease the family’s financial woes, but also let Cohen network with local contractors, movers, painters and others involved in home renovation.

During the first year, expenses were minimal. Most of the business was built with Cohen’s own sweat — networking in person and making phone calls to let the community know she was there.

Did I mention this was 1997? She launched the business completely offline.

Home Remedies launched long before Craigslist or Angie’s List became household names. People thought Cohen was crazy, wondering, “Who would use a service like that?”

But she saw the need and powered forward. With its founder raising an infant and squeezing in work during early morning hours and naptime, Home Remedies made $28,000 its first year (equal to about $41,000 today, with inflation).

Home Remedies Today

From an individual referral network in her own community, Cohen has grown Home Remedies to the nationwide Homeowner Referral Network, a cottage industry of more than 300 independent business owners who follow her original model.

While she shares her knowledge with newer entrepreneurs, Cohen says she also benefits from this growing network.

“Working from home can be isolating,” she admits. Consulting with new business owners helps her connect with people who share her situation, and their innovation helps her learn better ways to do business.

Despite its growth, Home Remedies remains the grassroots, community-focused business Cohen started 20 years ago.

Even though the network has moved online, Cohen says, the success of a business is still dependent on word-of-mouth referrals.

Networks are based on quality and trust, so each contractor is personally screened before she’ll make a referral. No one can pay an advertising fee for a preferred listing — they simply have to do impressive work.

Being a Work-at-Home Mom

Cohen’s oldest daughter is now 20, and her second is just about to leave the house for college.

“I’m glad I’ve been working this whole time instead of being out of the workforce,” she says. “This way I have something to do now that the kids are grown.”

She wouldn’t prescribe any one lifestyle to other mothers, though.

“I see women who are so happy not working and being home, and I see women who crave work and are better mothers for [doing] it,” she explains.

For Cohen, starting a business helped her find her balance. Her family needed more money than they had on a single income, and she thrived in work too much to be satisfied without it.

Will her daughters follow in her footsteps?

When I asked Cohen if she thinks her entrepreneurship would rub off on her daughters, she replied, “I don’t even think my daughters realized I was working. It was such a part of our routine.”

To them, Cohen says, she was just… Mom.

She was able to do what she set out to do: be a mom to her kids. She got creative and figured out how to put her family first — without ignoring her own talents.

“[My daughters] will have to reinvent that [balance] depending on their own careers,” she says. “But they’ll have a better sense of what’s right for them.”

Because of the environment they were raised in, Cohen believes, her daughters will understand their options. They won’t be forced to choose along strict lines between work or family.

Their mother had it all — why can’t they?

Your Turn: Are you a parent with a home-based business? How do you balance your priorities?

Dana Sitar (@danasitar) is a staff writer at The Penny Hoarder. She also writes about writing, life, comedy and love and attempts humor wherever it’s allowed (and sometimes where it’s not).

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125 Innovative Companies That Let You Work From Home

Work-from-home companies

A lot of us dream of working from home.

But it’s tough to figure out where to find remote jobs. It’s not as if you can look for openings in a specific city, since your location ultimately doesn’t matter.

Thankfully, FlexJobs recently published a list of 125 virtual companies that embrace remote working.

“The companies on this list make it possible for the majority or all of their team members to telecommute 100 percent of the time,” writes Brie Weiler Reynolds, Director of Online Content for FlexJobs. Sah-weet!

Keep reading to see the full list of 125 virtual companies that offer tons of remote jobs.

125 Virtual Companies That Let You Work From Home

This list, which FlexJobs publishes annually, has grown astronomically. There were 26 companies in 2014, 76 in 2015 — and now, 125 in 2016.

Remote working is clearly the way of the future.

Many of the companies are in tech, human resources and education. But other industries — including accounting, health, law, marketing, nonprofit, news/media, sports and travel — are also on the list.

Here are the 125 companies. You’ll be earning money in your yoga pants before you know it!

Didn’t find a company or position that struck your fancy? No need to worry.

Lots of brick-and-mortar companies offer remote positions… or you can always consider working for yourself.

Here are a few posts that might help:

Good luck — and let us know how you manage to achieve your work-from-home goals!

Your Turn: Will you apply to any of the companies listed?

Susan Shain, senior writer for The Penny Hoarder, is always seeking adventure on a budget. Visit her blog at susanshain.com, or say hi on Twitter @susan_shain.

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Oh, the Places You’ll Go: The Best Cities for New Grads

St. Petersburg, Florida: sunny and colorful.

If you’re a new graduate — or about to be — please accept our hearty congratulations!

Finishing college is a huge milestone.

But after you get done tossing your cap, you may find yourself feeling a little overwhelmed. You need a job, a place to live, a way to make friends… a life.

And like your shiny new copy of “Oh, the Places You’ll Go” says, you can steer yourself any direction you choose.

How do you pick?

The Best Places to Live for New Grads

Luckily, NerdWallet just released a new study of the 100 largest cities in America, analyzing tons of data about the 25-29 crowd.

It included information about median income, unemployment, available jobs in the fields you probably studied and the percentage of the population holding a bachelor’s degree or higher.

So, picking a city on this list is a solid bet for finding a place to live where you’ll both fit in and succeed.

And some of the top 10 cities might surprise you.

Pittsburgh, Atlanta and Madison, Wisconsin, all make the cut.

And number one? Arlington, Virginia: a well-educated Washington, D.C. suburb that boasts high employment rates and incomes.

Our own St. Petersburg is a ways down the list at #76… but we’d like to contest that, at least within our little Penny-Hoarding corner!

Our open-air loft-style office space features a fully stocked beer fridge, shuffleboard table and a snowless sidewalk year-round — and it’s filled with awesome people. We think it’s perfect for ambitious new grads, and we’re hiring!

Besides, even Los Angeles only ranked #69.

Check out the full study here to see how your city fared — and to scope out new prospects on your horizon.

After all, you’ve got brains in your head and feet in your shoes.

Which direction will you choose?

Your Turn: Where does your city fall on this list? Which of these cities would you love to move to?

Disclosure: A toast to savings! Thanks for allowing us to place affiliate links in this post.

Jamie Cattanach (@jamiecattanach) is a staff writer at The Penny Hoarder. She also writes other stuff, like wine reviews and poems. She loves St. Petersburg, no matter what NerdWallet says.

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