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الاثنين، 19 سبتمبر 2016

Do Non-Deductible IRA Contributions Ever Make Sense?

Traditional IRAs and Roth IRAs are fantastic retirement accounts, but not everyone is allowed take advantage of the tax benefits they offer.

Roth IRAs are completely off-limits once you reach a certain level of income. And your ability to deduct contributions made to a traditional IRA is limited if you or your spouse participate in an employer retirement plan and you make a certain amount of money.

In other words — mo’ money, mo’ problems.

If that’s your situation, what can you do? One option is to make a non-deductible contribution to a traditional IRA. Here’s how it works:

  1. You contribute to a traditional IRA, just like you would if you weren’t in this position.
  2. Unlike most traditional IRA contributions, your contribution is NOT deductible for tax purposes.
  3. Your investments grow tax-free while inside the account.
  4. When you make withdrawals, the earnings are taxed as ordinary income, while the amount you’ve contributed is tax-free.

You don’t get the full benefit of tax deferral that you do with a traditional IRA. And you don’t get the full benefit of tax-free withdrawals that you do with a Roth IRA. But you do get to defer taxes on the growth of your investments, potentially for a number of decades.

So, is a non-deductible IRA worth it? Let’s figure it out.

Quick note: This is a complicated tax issue, and you should absolutely consult with a qualified CPA before making any decisions here.

Downsides to a Non-Deductible IRA

Clearly, a non-deductible IRA isn’t as good as a traditional IRA or Roth IRA. And in most cases it isn’t as good as other retirement accounts, like a 401(k) or even a health savings account. If those options are available, it’s almost always best to maximize them first before even considering a non-deductible IRA.

But even if you’ve used up all those other options, there are still some things to watch out for.

The biggest is that even though your contributions won’t be taxed again, withdrawals from a non-deductible IRA may be subject to more taxes than you think.

The reason is that the IRS considers all of your IRAs to be one big pot when it figures out how to tax your withdrawals. So even if you have multiple IRAs, the IRS doesn’t look at it that way, and that can cause some problems.

Here’s an example.

Let’s say you have $10,000 in a non-deductible IRA. $5,000 of that is from your contributions and $5,000 is from investment growth.

If you withdraw that $10,000 in retirement, you might expect that half of it would be taxed and half of it wouldn’t. And that’s exactly how it would work if that’s your only IRA.

But now let’s say you also have $90,000 in a different, traditional IRA, all of which has been deferred and eventually needs to be taxed.

Now when you make that same $10,000 withdrawal from your non-deductible IRA, the IRS actually views it as $10,000 being withdrawn from a total $100,000 IRA pot. And because only $5,000 of that, or 5%, represents your tax-free contribution, only 5% of your $10,000 withdrawal will be tax-free.

Instead of getting $5,000 tax-free, you only get $500 tax-free because of your other IRA. The rest of that $10,000 withdrawal will be taxed.

As far as the IRS is concerned, you’ll still have $4,500 of tax-free withdrawals available to you within your IRA, so it doesn’t go to waste. It’s just that it will be used in small chunks over time as you make IRA withdrawals instead of being available to you all at once.

Why Would You Ever Use a Non-Deductible IRA?

Given that rule, the non-deductible IRA is pretty limited in its usefulness. But there are still some situations in which it can make sense.

Here are a few of them, again with the big caveat that all of this depends on your specific tax situation. You should definitely consult with a qualified CPA before doing any of these.

1. Conduit for a Backdoor Roth IRA

The backdoor Roth IRA is one of the shadier-sounding things in the world of personal finance, but it’s a perfectly legitimate way for you to contribute money to a Roth IRA even if you exceed the income limits.

It’s basically a two-step process:

  1. Make a non-deductible contribution to an IRA.
  2. Convert that money to a Roth IRA.

It works because anyone is allowed to convert a traditional IRA to a Roth IRA, regardless of income. And because your original contribution was non-deductible, there will be little-to-no taxes to pay on the conversion.

There are pitfalls to avoid, especially if you have other IRAs, but in the right situation it can be a fantastic move.

2. Could Be Better Than a Taxable Account

Assuming you’ve already maxed out all your dedicated retirement accounts, the main alternative to a non-deductible IRA is a taxable investment account.

The downside of a taxable investment account is that you don’t get tax-free growth, though you can choose tax-efficient investments that maximize deferral.

The upside of a taxable investment account is that most or all of your earnings will be taxed at the lower capital gains tax rates, rather than taxed as ordinary income.

So, which is better? Tax-deferred growth or lower tax rates at withdrawal?

The answer depends on the specifics of your situation and the assumptions you make about the future. I tend to lean towards a taxable account simply because the comparison is usually close and a taxable account avoids all the confusion we talked about above. But this calculator can help you run the numbers yourself to compare a non-deductible IRA with a taxable account.

3. Holder for Tax-Inefficient Investments

Certain types of investments, like real estate investment trusts (REITs), are inefficient from a tax perspective. They distribute most or all of their gains each year, meaning that it’s difficult or impossible to defer the growth within a taxable account.

If you want to have tax-inefficient investments in your portfolio, and if you don’t have room for them in your dedicated retirement accounts, holding them in a non-deductible IRA could be a good idea simply for the tax-free growth it offers.

How to Make Non-Deductible IRA Contributions

If you’d like to make a non-deductible IRA contribution, the process itself is pretty straightforward:

  1. Open a new traditional IRA account. You don’t have to do this, and again it doesn’t matter to the IRS, but having your non-deductible contributions separate from your deductible contributions can be helpful for your own record-keeping purposes.
  2. Contribute to the IRA. You don’t need to indicate that it’s a non-deductible contribution or anything like that.
  3. File Form 8606. When you do your taxes, you’ll need to file Form 8606 to indicate that you’ve made a non-deductible contribution. Make sure to keep copies of all these forms for yourself, too, as this is the only proof you have that you’re entitled to tax-free withdrawals of those contributions.

Matt Becker is a fee-only financial planner and the founder of Mom and Dad Money, where he helps new parents take control of their money so they can take care of their families. His free book, The New Family Financial Road Map, guides parents through the all most important financial decisions that come with starting a family.

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What Do You Do with a B.A. in English? Try These 8 Careers

When I told people I was studying literature and creative writing, most of them looked at me as if I’d admitted to signing a contract stating “I will be broke and unemployed forever.”

After all, everyone knows an English degree will never help you get a job.

Or will it?

While traditional paths like teaching or writing are fairly achievable options (hint: I’ve done both of them), you might be surprised to learn how broadly applicable your English major really is.

What Do You Do With a B.A. in English? Lots, Actually

Here’s the thing: As an English or creative writing major, your area of expertise is language. And every single thing we do as human beings is mediated by language.

That means there are lots of job opportunities. Just look around: You can make money “anywhere there are words,” as our own staff writer Dana Sitar puts it.

Here are some specific ways English and other humanities majors have successfully made a go of it.

8 Surprising Jobs You Can Totally Get with an English Degree

Bonus: None of them require you to ask, “Would you like fries with that?”

1. Create Artificial Intelligence

Everyone knows all the hottest jobs are in Silicon Valley — and yes, that goes for English majors, too.

Who, after all, do you think gave Siri her snark… or put this gem into Cortana’s repertoire?

“If you ask Cortana if she is human,” reports Washington Post’s Elizabeth Dwoskin, “she says no, and then she adds a meant-to-be endearing joke: ‘But I have the deepest respect for humans. You invented calculus — and milkshakes.’”

Sure, coding’s cool and all.

But it’s writers who give life to the digital personal assistants who answer questions as critical as “When does Taco Bell close?”

So who’s really changing the world?

2. Put (Great) Words in Their Mouths

Elaine Bennett, who has “storyteller” in her email signature, had to think fast when the corporate communications director of a major financial services company asked her: “Do you know how to write a speech?”

The Smith College theater major immediately remembered her semester-long playwriting class.

“I figured I knew how to write a monologue — and that’s a speech,” she says. “So I said yes. And I’ve been a successful corporate speechwriter for the last 25 years.”

Not only does she earn a good living, but she also gets the satisfaction of knowing that the applause at the end of a great leader’s speech is actually directed at her brilliance.

3. Become an Analyst (Yes, Really)

Bailey Poland’s degree in creative writing was critical in helping her land a job as a marketing analyst.

Yes, you read that right. Part of her application process included “taking a client case study and rewriting it in a way that actually fit the needs of the business,” she wrote in an email. Needless to say, she was successful, thanks in large part to her training.

Plus, those creative writing chops continue to serve her well in her position today.

“While many of my coworkers [sic] have marketing or business backgrounds, very few of them have experience with telling stories,” Poland noted.

“The ability to take a list of statistics and figures and turn them into a compelling story that a business audience will want to read and will subsequently remember is a huge asset.”

Take that, STEM majors.

4. Assist Physicians… But Not as a Physician’s Assistant

Think you have to be great at chemistry (or filing) to land a job in a doctor’s office?

You’d be wrong. Some writers find gainful employment as medical scribes, whose job, says professor David C. Rompf, is to “craft a full patient narrative (in laymen’s language, not medical jargon).”

Rompf, who teaches creative nonfiction, had a student who went into the business. “One of the ER doctors he works with side-by-side told him, ‘I want you to write like you’re going for a Pulitzer prize!’”

ScribeAmerica likens the role to that of “personal assistant to the physician,” and you’d also be helping the patient receive the best quality care possible.

And since most people outside of the medical field don’t know the job exists, your superior writing skills will probably go a long way toward your landing the gig!

5. Help Readers Find Websites

As you may have noticed, digital content is everywhere.

And as brands and companies create more and more content, they need more and more people to market it — that is, to get it in front of as many eyeballs as possible.

Yep, I’m talking about SEO, which is quickly outstripping teaching on the list of jobs my English department friends from college have now.

But if you think a job in SEO has to be boring — or divest you of your creativity — think again. What’s more? The positions are usually pretty darn well-paid — and the numbers are only going up.

Having majored in English with a focus in creative writing, Chelsea Terris has done freelance work for blogs and newspapers. But now, she works as the senior content strategist for Webfor, an SEO company based in Vancouver, Canada.

And it’s so much more than researching keywords. Over the course of her career, she’s “help[ed] clients create multimedia content campaigns, host[ed] webinars, and writ[ten] website and blog content.”

She loves her work environment — “I work alongside brilliant, creative, hilarious people,” she says — and its flexibility and positivity give her the freedom and energy to pursue her personal creative projects during off-hours. Two of her plays have been produced off-Broadway.

The job also necessitates creativity in and of itself.

Dagny McKinley is an author and photographer, but he puts food on the table doing freelance writing with a focus on SEO.

“Believe me,” he says, “You have to get creative coming up with a blog [post] a week for a home inspection company.”

He’s still found the time after work to write and produce a play.

6. Be the Next Joan Harris or Don Draper

If SEO isn’t quite your bag, but you’re still interested in figuring out what makes people tick (and how to make them pay attention), you could go into advertising.

You’ll apply your writing chops in the real world, working to change minds, behaviors and attitudes. And although it may not be as glamorous as it looks on “Mad Men,” you’ll still be working in a creative industry and using your writer’s toolbox all day long.

Many creative writers who go on to achieve the terminal degree in their field (the MFA) go into advertising if they don’t want to pursue careers in academia.

“When I worked in New York,” writes Sarah Einstein, Ph.D. and assistant professor at the University of Tennessee in Chattanooga, “we preferred to hire MFAs over MBAs for creative jobs.”

Who knows? You might read your own copy on a billboard or fast-food soft drink cup one day!

7. Create the Next Can’t-Put-It-Down Video Game

Want to put your words into hands all over the world — literally?

Creating a runaway hit video game like Pokemon Go or Fallout requires writers.

Murray Suid, cofounder of Mobile Moviemaking, studied screenwriting at UCLA. A few years after graduation, he met a woman who was producing a digital business game for a major company.

“The team had the basic interactive rules in place,” Suid says, “but they needed a compelling storyline. I came up with the idea of running a tourist business on the moon.”

Suid’s experience of working with “sophisticated gamesters” and professional animators stimulated his imagination and augmented his skill set.

“I also,” he adds, “got paid.”

None of it would have been possible if he didn’t have the storyteller’s gift.

8. Teach… But Ditch the (Traditional) Classroom

Our increasingly connected world makes it possible to move your teaching gig online, whether you want to tutor high school students or profess at the collegiate level.

And you don’t even need to be faculty at a university to take advantage of those opportunities. Online education companies like Smartly and No Red Ink need writers to create and edit their curriculum content.

Many Ph.Ds who have been (or would be) in the world of academia find flexible, online work of this type offers them more freedom to pursue their interests — and helps them connect with and help students without the bureaucratic red tape that can plague brick-and-mortar universities.

Sarah Lyn Rogers, poet and the fiction editor of The Rumpus, was an editorial assistant and curriculum editor at one such institution. She oversaw the production of several humanities courses and says she was paid “a nice amount” — although it was contract work, and thus didn’t come with a benefits package.

If you’ve got the travel bug, you could also take your skills overseas and teach English in a foreign country.

Lindsay Holter, an English major who graduated from Flagler College, taught English in South Korea before coming back to the states to take a job as an English teacher. She says the experience was “absolutely incredible,” and that she felt “very welcomed” in her new home.

If you’re not sure what you want to do with the rest of your life, teaching abroad is a great stopgap — you’ll earn a decent living and see a new part of the world in much more depth than a few-week-long backpacking trip can offer.

But it might not be an ideal long-term position: “The pension is fairly meager,” Holter warns, “so it’s not a sustainable job for more than a few years if you want to plan for retirement.”

Writing Skills Contribute to Almost Any Career

Bottom line: Communicating well makes you an asset in almost any type of business.

It’s not just because human beings are drawn to great storytellers — although that certainly helps, and not many other disciplines devote time or resources to cultivating that particular, hard-to-put-a-finger-on skill.

Jessica Mehta, author of “100 Ways to Make $100K with Your English Degree,” knows how broadly applicable an English major’s skills can be in the world of business. She’s been a blogger, SEO writer, product description writer, case study writer and more.

“Businesses are figuring out that if they have an online presence (as they should!) they need creative writers to professionally handle a customer’s first impression,” she told me in an email.

Quality writing is incredibly valuable to hiring managers, and it’s rare: Writing is the hard skill managers most frequently found lacking in their applicants, according to a recent analysis by PayScale.

(The soft skill most wished they’d see more often? Another English major strength: critical thinking and problem solving.)

So your English major might actually be an asset in your job search! But how can you bolster your chances of getting hired?

Mehta recommends leveraging the additional skills that help you translate your writing chops into applicable and reliable copy or services for your employer.

You should be “professional, dependable,” and “have a fantastic portfolio,” she writes — and if possible, “offer add-ons’ like being SEO savvy, knowing WordPress, or hav[ing] experience writing in high-demand fields” like technology and finance.

So as in most any other discipline, your imagination — and your self-marketing abilities — are the only limits to your potential.

The eight careers listed above are only the beginning. Put that creative brain to use and get hustling, English major!

Your Turn: Why are you majoring — or did you major — in English? What did you end up doing for work? Let us know in the comments!

Jamie Cattanach was an English major and is now a staff writer at The Penny Hoarder. She totally makes enough money to eat and pay rent. Find @JamieCattanach on Twitter to wave hello.

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Moving house in the UK now costs £11,000

The cost of moving home has gone up on average by £870 (9%) over the past year to £10,996, new research has revealed.

The cost of moving home has gone up on average by £870 (9%) over the past year to £10,996, new research has revealed.

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الأحد، 18 سبتمبر 2016

Local students named National Merit Scholarship semifinalists

EVANSTON, ILL — Officials of National Merit Scholarship Corporation announced the names of local students namded semifinalists in the 62nd annual National Merit Scholarship Program.Local students include: Julia E. Gonzalez of Stroudsburg, homeschooled; Michael A. Medaugh of Swiftwater, Pocono Mountain East High School; Hunter S. Martello of Brodheadsville, Pleasant Valley High School; and Tyler N. Mahone of Hawley, Wallenpaupack Area High School.These academically [...]

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Stroud Township gives away rain barrel

Bonita Johnson of Stroud Township came to a recent municipal meeting to learn about green infrastructure and walked away as the winner of a rain barrel, which she intends to use in her garden.She is the first of three people who will win rain barrels this month by attending workshops explaining how green infrastructure works and what is planned for their municipalities. (Residents, your input is wanted and welcome!)The next workshop — this time, in East [...]

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App of the week: 2 apps that exercise your programming and social muscles

This week's installment of App of the week brings you two smartphone apps that can hone both coding and social skills.  MimoLooking to get a little programming knowledge on the go? Mimo offers courses in several languages, including Apple's Swift, Java, SQL and C#.The app's simple design and succinct explanations make it stand out from the pack. Online programming tutorials, such as many online courses, can often lack practical [...]

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Organization provides transitional housing and education for families who need it most in the Poconos

Lights out early. No drinking or fighting. And clean up your dishes after dinner.Sound like the house rules you grew up with? Well, it’s the strictly enforced rules for another home, a temporary place for families without one.Called Pocono Area Transitional Housing, it’s a non-profit organization that provides not just a place to stay, but a place to learn.PATH maintains two homes in Stroudsburg; one on Park Avenue, and a second on North Ninth Street [...]

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Book Review: ‘Your Playbook for Tough Times’

Despite the best intentions of those of us who write about money, most financial advice on the web is downright unusable for readers in financial distress. What good is an article about building an emergency fund when someone can’t make ends meet? And how does investing advice help the family who is barely putting food on the table?

Much of the time, the “rah-rah-rah, feel good” articles we write fail to reach people who are actually going through hard times. It’s not that we don’t want to reach those people; it’s that most advice is aimed at helping people work with what they have.

But how can you get ahead when you have nothing? What if your situation will get worse before it could possibly get better?

YourPlaybookForToughTimes3DAward-winning writer Donna Freedman answers those questions and more in her new book Your Playbook for Tough Times.While Freedman now rules over her finances with an iron first, she has experienced plenty of tough financial times and lived to tell.

According to Freedman, she managed a household of three and kept grocery spending below $200 per month at just 16 years old. As a 21-year-old single mother in Philadelphia, Freedman subsisted on canned goods and did her laundry in the sink. As an aging 40-something, Freedman survived divorce, supported a disabled adult child, and earned her college degree in her spare time.

Through all of it and during the hard times in between, she was able to keep her budget afloat and maintain her dignity. In her book, she shares the tips and tricks that got her through.

Your Playbook for Tough Times: My Take

In a recent article on Americans’ struggles with money, I highlighted statistics that show just how hard times have become. For example, the average American family with debt carries more than $16,000 on their credit cards alone. Beyond debt, average retirement savings figures are absolutely paltry for all age groups. Even high earners (families bringing in $75,000 or more each year) were living paycheck-to-paycheck in high numbers last year. And in probably the most shocking statistic, I shared how, according to a recent study from the Federal Reserve, nearly half of American families couldn’t come up with $400 to cover an unexpected emergency.

As I read through Your Playbook for Tough Times, I couldn’t help but think the book was created for those in the midst of a struggle– the family who has just experienced a layoff, the family with debt, the single parents of the world, and those with insufficient incomes to really get ahead of the paycheck-to-paycheck cycle.

Like any true frugality book, Freedman highlights the importance of saving, while also driving home the idea that anyone – and even those with limited incomes – can create a fruitful life if they can learn to spend less. But she doesn’t preach from an ivory tower; Freedman tells the tale as if she lived it herself. Because she has.

While Freedman’s writings are always chock full of stories and advice, I appreciated her flexible approach. For example, Freedman suggests how cutting cable can save you money and perhaps even improve your life, but she realizes a life without television may not work for everyone. When that’s the case, she suggests mixing things up with a Hulu or Netflix subscription or perhaps just downgrading to the lowest cable package available.

Freedman offers advice on coupons and savings sites, yet realizes not everyone wants to go through too much trouble to save. If you like credit card rewards, she doesn’t take a hardline approach against credit either; instead, she offers some advice on keeping your spending in check.

Need help? One aspect of Freedman’s book I found fascinating is the fact she doesn’t shy away from suggesting social services or financial assistance. Where popular advice says to bootstrap and do everything on your own, Freedman suggests you should do whatever it takes to get by – even if that means accepting temporary help. These services exist for that very reason, after all, and there should be no shame. Her overall mantra: Be kind to yourself.

This is a “playbook” for hard times, and it shows. Freedman doesn’t offer ultimatums or advice that only works one way; instead, she offers a handful of options that could fit anyone’s budget or lifestyle, then gives the reader the power to choose what works best. And most of all, she focuses on the underlying principle of personal finance – living within your means.

“It’s true that some of us have less – maybe a lot less – than others. But we can choose how to use the money we get,” says Freedman. “The financial bottom line isn’t just about what you earn, but also about how much of it you can keep.”

As you read Your Playbook for Hard Times, you’ll also learn:

  • How to create a financial fire drill: Learn how a bare-bones budget can help you get by in lean times. With a helping hand from Freedman, you’ll learn which bills to prioritize, what you can and should live without, and why this may only be temporary.
  • How to save on recurring monthly bills: From insurance payments to utilities, plenty of hacks exist to cut your outlay down. Freedman offers advice on negotiating bills or reworking your household to avoid them entirely.
  • Strategies for hacking deals sites: Freedman highlights her favorite deals sites, showing readers how to save on everyday purchases and even earn “free stuff.”
  • Ways to get ahead with healthcare: Whether you’re insured or not, Freedman offers advice on navigating our complex healthcare system and reducing your costs overall. She also points to resources consumers can use for additional help.
  • How to boost your income in the worst of times: Whether you’re struggling with a low income or just experienced a layoff, Freedman’s advice can help you bounce back. Learn an array of side hustle options almost anyone can do, and how to get started.

During the good times and the bad, Freedman’s advice can help you keep your head above water or dig your way out of a financial mess. More than a book, you can consider her advice “a primer on making careful and creative decisions about money,” says Freedman. The “right” decision may not be the same for everyone, but if we each make enough good decisions, we’ll all be better off.

Final Thoughts

Freedman’s words are written with a dose of optimism, but they’re realistic enough to be believable. Never preachy, Freedman offers the best advice out there with the full knowledge that every hack can’t work for everyone.

Whether you’re experiencing a crisis or hoping to become more frugal than you are now, Your Playbook for Tough Times is a book you’ll want to dive into. The bottom line: If you’re in a financial pinch, this book is worth reading.

Holly Johnson is an award-winning personal finance writer who is obsessed with frugality, budgeting, and travel. She blogs at ClubThrifty.com and teaches others how to write online at EarnMoreWriting.com.

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Have you ever survived a financial hardship? How did you cope? Please share your story below.

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How This Guy Started a Business for Less than $1K — While Still in College

You’ve heard that artificial light messes up your sleep cycle. But “blue” artificial light is everywhere, from your computer screen and smartphone to your regular old reading lamp.

So how are you supposed to get a good night’s sleep with all this modern technology in the way?

Jeremy Maluf’s new company, Carbonshade, has plans to help. Maluf developed glasses that block this Circadian rhythm-rocking light — without making you look like an old-time accountant, a welder or a super-nerd.

A rising sophomore at California Polytechnic State University in San Luis Obispo, this computer-science student turned ordinary glasses into a low-tech sleep aid.

Manufactured with red-tinted lenses, the glasses are designed to be worn anywhere you’re exposed to artificial light at night. Yes, even out in public.

Here’s the young inventor’s story of crowdfunding success.

Where It All Began: Entrepreneur Club

Maluf started working on Carbonshade in the last week of October 2015. By the first week of February 2016, he’d launched the product’s Kickstarter campaign.

He founded Carbonshade after talking with another member of Cal Poly Entrepreneurs, a student organization that meets weekly to discuss business ideas. Maluf didn’t actually come up with the idea for glasses that could help people sleep better, but he realized his fellow club member’s idea had a lot of potential.

“There was nothing in the market except safety glasses,” Maluf says.

But his colleague didn’t have the energy or the skills to take on product development and launch. Maluf decided to give it a shot.

The Perils of Crowdfunding

As a college student, Maluf wasn’t exactly flush with capital. So he spent some time considering the best platform for crowdfunding Carbonshade’s initial product line.

Ultimately, Maluf decided to go with Kickstarter, citing its track record of successfully backing innovative products. Maluf had also backed several campaigns on Kickstarter himself, so he knew what went into a good crowdfunding campaign before launching his own. He’d need a product, a page and a video demonstrating his shades.

Maluf was able to take Carbonshade from idea to viable Kickstarter campaign for less than $1,000, which covered developing prototypes, completing product photoshoots and making a video that brought Carbonshade’s Kickstarter campaign to life.

But that doesn’t mean Maluf didn’t face challenges as he prepared to launch his crowdfunding campaign.

“We were really behind schedule getting prototypes for the video, because we had given them all to beta testers,” Maluf recalls. “We didn’t have what we needed until the day before we wanted to submit the campaign for review. We made the video in 24 hours; it’s not something I would recommend you do.”

Friends and a few willing students pulled an all-nighter — college style — to film the video. Maluf didn’t love the final result, but thinks the strength of the campaign page overall helped Carbonshade’s Kickstarter do so well.

Carbonshade exceeded its crowdfunding goal of $12,000, bringing in a total of $15,523 from supporters.

The Process of Prototyping

The prototypes Maluf mentioned above weren’t made by hand at his own desk. The process of finding a manufacturer willing to make test runs of his shades helped him decide on what company would make the full product line.

“After we figured out we wanted to do it, the first thing was to find a manufacturer in China, which we did through Alibaba,” Maluf explains. He ordered prototypes in November for beta testing, emailing his chosen manufacturer in China to review necessary adjustments.

“You lose a lot of stuff to communication by email. It can be a hassle,” Maluf says of the language barriers, which can be tricky to overcome when working with overseas manufacturers. “But using China for manufacturing is huge — much easier than the United States.”

Don’t assume Maluf has piles of tinted glasses all over his bedroom — yet.

“The goal was to fulfill backorders (from the campaign) and also get some extra inventory,” Maluf explained. “We passed that goal and were able to order twice as many (pairs) as were initially ordered through Kickstarter.”

What it’s Like to be a Student Inventor

How to start a business

Samantha Dunscombe – The Penny Hoarder

Maluf hasn’t paid himself yet, but plans to be able to once the Carbonshade web store starts receiving regular orders.

“As a college student without much capital, the only option is products that can be conceived and developed quickly,” Maluf says. “What can I do without too much money, crowdfund on Kickstarter, and get consumers to purchase from there?”

Improving on a common or much loved item is a good place to start — making adjustments to form or function can be powerful. “After many iterations you have the best thing possible,” Maluf says.

He enjoyed his crowdfunding process so much he has five more Kickstarter campaigns planned for 2016.

Up next? Sunglasses that serve as a USB charger for your phone.

“They have USB on one end of the frame, and Lightning [connector] on the other,” Maluf explains. “And they’re compact [chargers], so you can’t tell. Really minimalist.”

Maluf’s 20-minute prototype experiment resulted in a sleek alternative to jamming a phone charger cord into your clutch or pocket for an Instagram-packed day out. He plans to launch a crowdfunding campaign for that product later this summer.

If he can replicate his earlier success, we may need Maluf to write the book on using Kickstarter for product development.

Your Turn: Have you started a business because you had an idea for an invention or a product improvement?

Lisa Rowan is a writer, editor and podcaster living in Washington, D.C. She has a hard time keeping her evenings screen-free. (You can guess how well she sleeps.)

The post How This Guy Started a Business for Less than $1K — While Still in College appeared first on The Penny Hoarder.



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السبت، 17 سبتمبر 2016

Familiar, and new, faces this fall

A rundown of some of the familiar, and new, faces for the fall TV season: Kevin James Where you last saw him: In theaters as a bumbling mall cop or somewhere else in a relative orbit to Adam Sandler, probably. Where you recognize him: As blue-collar New Yorker Doug Heffernan in the CBS sitcom “The King of Queens,” which aired for nine seasons beginning in 1998. Where he is now: Back where he started with [...]

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Deeds done, Sunday, Sept. 18, 2016

Barrett TownshipJohn A. III and Cynthia D. Reinhardt to Keith E. and Mary Jane L. Baer, Tract, Hay Road, Parcel No. 01/15/1/25-1, $346,000Hamilton TownshipStephen K. and Monica A. Appiah to Matthew T. and Jasmine P. Bonham, Lot 27, Section 2, Indian Spring Farm, $230,000Middle Smithfield TownshipA&D Homes LLC to Irene Jordan, Lot 69, Section C, Pocono Wild Haven Estates, $209,900Vincent L. and [...]

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Pa. charges next to nothing to extract from state waters

Legislators starting to consider charging companies more for withdrawing the state's natural resource

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Lower rents, healthy decline in uninsured for East Stroudsburg Metro Area

Monroe County has realized the healthiest gain in the percentage of people with health insurance and the greatest decline in the cost of rental housing among all Pennsylvania metropolitan areas, according to 2015 estimates released Thursday by the U.S. Census Bureau.The American Community Survey estimates are based on statistical samplings across the U.S. The Pennsylvania State Data Center at Penn State Harrisburg compared the results for the state’s 18 metropolitan areas [...]

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New hard cider tap room to open this fall in Stroudsburg's Courthouse Square

Steve Brancato couldn’t have picked a better time or place for his new venture. The Stroudsburg resident, a former sales consultant, will be serving his hard cider brews from the downtown borough this Fall.Banter’s Hard Cider, Brancato’s brand of nine homemade blends, will soon have a tap room and distributor site open on Courthouse Square in the borough, next door to Cafe Duet.Since making his first cider seven years ago, Brancato has relied on feedback to [...]

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Work From Home Teaching Others

By Holly Reisem Hanna Did you know that remote teaching and tutoring are in high demand? Not only are these positions plentiful, but there are many different ways to make money from home if you enjoy teaching others — so first let’s talk about the difference between tutoring and teaching. A tutor is an informal […]

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Breaking the Cycle of Repeated Financial Mistakes

Human beings are creatures of habit. Most of the time, those habits are a good thing – they ensure that our basic needs are met pretty efficiently and we get the core things done that we need to get done in a day.

Sometimes, however, those habits work against us. They can continually keep us in a bad financial position, even when we consciously recognize the habitual mistake we’re making.

It even happens to me.

My worst financial habit is buying Kindle books and, occasionally, boardgames without looking at my “hobby/entertainment” budget for the month. Rather than actually looking at how much I have left in that budget category, I’ll just estimate quickly in my head that I have enough left over and then I go ahead and make that purchase. Sometimes, that takes me over my spending limit, which means that I “borrow” from next month’s budget, which is where the cycle of repeated financial mistakes gets started. That’s because next month, I don’t reflect on the fact that my budget is a little smaller because of my overspending from the previous month, so I overspend that month, too.

I am extremely glad that this relatively minor thing is currently my worst repeated financial mistake. The truth is that, not too long ago, my life was riddled with similar repeated mistakes.

I used to go to a coffee shop every day and pay for it on my credit card. I didn’t order anything that I couldn’t make from home there and I didn’t bother to really keep track of the spending, either. It was just my normal habit.

I used to go to the bookstore after work twice a week and walk out with two or three books in hand each time. Again, I didn’t buy anything I couldn’t already get from the library and it was rare that the books were actually reference books or books that I would repeatedly read. I didn’t bother to really keep track of the spending there, either. It was just my normal habit.

Every day, after work, I used to walk across the parking lot from my apartment to a convenience store, chat with the person behind the counter that I had come to know pretty well, and buy a Gatorade and sometimes a slice of pizza. I really didn’t need that pizza (or the Gatorade, to be honest, though I could have bought that in bulk elsewhere for about a quarter of the price). I just did it out of routine, and, as with the other routines, I didn’t really think about keeping track of my spending. It was just my normal habit.

I used to maintain subscriptions to about six different online role playing games, even when I wasn’t actively playing them. When I saw a new MMO that looked interesting or that my friends were playing, I’d jump in and subscribe and then just leave the subscription running. I didn’t really think about the cost of it all. It was just my normal habit.

Whenever I went grocery shopping, I would just go there with an idea in mind that I had to plan for three or so meals. I’d wander through the aisles, grab a bunch of things that theoretically fit together as meals, and usually throw several unnecessary items in the cart to boot. This was just my normal meal planning and food buying strategy.

These habits and routines were part of the normal bedrock of my life. I simply settled into them during the early days of my professional life, back when I felt absolutely flush with money due to the fact that I was now working at my first “real” job with a “real” paycheck. I was much more concerned with establishing an “adult” life with lots of the little pleasures and treats that came with it than I was about the dollars and cents.

By the time I realized what I was doing to my financial future, I was already very entrenched in these routines. Those routines were my sense of “normal,” and the thought of disrupting even one or two of them seemed terrible. I focused deeply on the negative aspects of disrupting my routines.

Even worse, I often didn’t even see these financial mistakes. They were so embedded in my normal routine that they didn’t even show up on my radar as a financial mis-step. I looked instead at the things I did irregularly and focused on changing those things instead, which helped a little but didn’t bring about the profound change that I wanted. I became obsessed with things like optimizing the cost of visiting my parents, which was something that happened a few times a year, while initially ignoring some of my daily habits.

Even when I started to really notice the negative financial impact of those habits, I often just continued to do them anyway without even thinking of the negative impact in the moment. I’d go to the coffee shop in the morning and not even think about the negative financial impact, even though I was aware of it. I wouldn’t even think about another choice.

Over time, I managed to break all of these bad habits and repeated financial missteps. I don’t drink coffee hardly at all any more, though I don’t feel guilty in the least if I drink a cold afternoon coffee (my preferred way of drinking it these days). I get many of my books from the library (though I still do buy a Kindle book or two, as I mentioned at the start). I use a much smarter meal planning routine, and I rarely go to any convenience stores any more.

The financial benefits were enormous, to say the least.

I was able to change those poor financial routines by adopting a few smart strategies for breaking those kinds of habits. Here are the ones that really do the trick.

Identify overlooked habits by using data

Sit down with your credit card statements and your bank statements and look for transactions that repeat regularly, especially ones that repeat multiple times per week. What are those transactions? Chances are those transactions are a sure sign of a bad financial habit.

Go through each one of those repeated transactions and identify what it is that you’re doing over and over again. Maybe it’s a regular stop at a store of some kind. Maybe it’s a regular online purchase.

Whatever that routine is, ask yourself whether or not you really need to continue it, or whether there’s a way to change it to cause you to spend less money, or whether there’s a way to adopt a different routine that achieves a similar effect in your life.

If you need some inspiration, add up how much this routine is costing you each week or each month. What you find from that simple arithmetic will probably surprise you. Take my previously mentioned coffee shop routine, where I spent a seemingly minor $7 each morning on a coffee and a bagel. Over the course of a typical month, that added up to over $150.

It’s those repeated purchases that indicate routines that we’re probably not thinking about in terms of their long term financial consequences.

Set up short-term “challenges” for breaking habits

One of the best tools I’ve ever discovered for establishing a new habit is the “30 day challenge.” It’s simple: for the next thirty days, you simply challenge yourself to focus on and adopt a new habit of some kind or eliminate a habit of some kind.

You might challenge yourself to avoid alcohol for thirty days or eat only at home (and brown bagging when necessary) for thirty days or not going to the coffee shop for thirty days or replacing bookstore visits with library visits for thirty days. It can be whatever you’d like it to be, but a good goal for eliminating bad financial routines is to either use a thirty day challenge to completely halt that habit in its tracks or completely substitute a new habit for the old one.

The key is to constantly remind yourself of this thirty day challenge. Do whatever you need to do to make sure that the challenge is front and center in your life.

I use two strategies. First, I use a “daily checklist” (something I may cover in a future post) that I follow each day and if I’m establishing a new habit that habit goes on the checklist. Second, my phone reminds me of the new habit I’m trying to establish several times throughout the day by sending me “reminders.”

Together, those things ensure that the new habit remains center of mind throughout the day.

Look for triggers for those bad habits and modify or eliminate those triggers

Why do we choose to continue those bad habits? What triggers us to continue them? Figuring out our triggers for our bad financial habits can be vital in fixing them.

For example, I came to realize that my ordinary routine of getting home and quickly feeling thirsty usually led me to walk over to the convenience store. So, what I started doing was keeping a really tasty beverage in the fridge. I started preparing some citrus water (something I really like – basically just citrus fruits and a bunch of honey left sitting in water all day) in the morning, and the process of doing so reminded me of that water during the day. When I got home, I’d grab that citrus water bottle and my thirst would be quenched, wiping out the main trigger for going to the convenience store. (It was also a lot healthier.)

My biggest triggers for stopping at the coffee shop and the bookstore came from my commute, so I spent some time devising a parallel route home, one that actually turned out to be a minute or so shorter than my previous route as it took me down a road with a few less stoplights. Simply not driving by the bookstore each morning went a long way toward quelling my desire to stop and buy books, and the same thing turned out to be true about the coffee shop.

Just look for the exact moment you make the decision to engage in a bad financial habit, then ask yourself what you can change about your routine to reduce the chances of that trigger happening. Often, by changing something completely unexpected, you can completely wipe out that bad habit trigger and suddenly find yourself saving a lot of money.

Replace the habit you’re trying to break with a new one

Almost every bad financial habit you have can be directly replaced by something better. It just takes a conscious effort to switch your “default” behavior to the new behavior.

Take grocery shopping, for example. My old routine of simply going into the store and grabbing things for a few meals (and a lot of other unnecessary items) was an expensive one. What I simply tried instead was figuring out the meals at home and making a grocery list based on those meals.

At first, this seemed rough. I felt like making this list was going to cause my time spent on the task of “getting groceries” much longer than before because I was sitting at home making a list instead of actually shopping. What I learned pretty quickly, though, was that I saved so much time in the store by having a list that I recovered even more time than I spent writing the list. I also saved a lot of money and actually had good items at home for meals. (I now have a full routine for this that involves looking at grocery store flyers as a basis for planning the meals so that I “automatically” buy on-sale items at the store.)

I directly replaced my bookstore stops with stops at the library. However, instead of going to the bookstore twice or three times a week (as I noted above, I killed this off by changing my commute), I went to the library once every two weeks or so and checked out several books at once.

I directly replaced the stop at the coffee shop by drinking a beverage immediately after getting to work. At first, I drank coffee, but before long I switched to drinking water in the mornings (coffee made me feel jittery in the morning).

How can you make a substitution for some of your financially costly routines? Look for ways to maintain what you really value from a routine but without the expense and then focus on really hammering home that routine change until it feels natural.

Use positive talk; if you need to self-criticize, always include a “but”

When you think about your life, particularly when you’re thinking about recent changes that you know are positive, try to avoid using “negative” talk to describe that change. Use “positive” talk to describe it. In other words, focus on the good things that this change is bringing into your life.

It’s hard to always police one’s thoughts like that, of course. Sometimes we all think negatively about things. If you find yourself doing that, tack a “but” on the end of that negative thought and bookend it with a positive ramification of your change.

It’s simple: if you think more positively than negatively about a change in your life, you’re likely to stick with it. If you look at the benefits above the challenges and drawbacks, you’ll want to keep doing it. That change will feel good.

So don’t dwell on the aspects you’ve lost. Focus instead on what you’ve gained and if you ever find yourself considering the pieces you’ve lost, remind yourself immediately of the positives as well.

Visualize your life without this bad routine or with a better one

Another great strategy is to simply spend time visualizing the part of your day where your routine has changed. Mentally walk through your morning routine or your commute or what you do when you decide to go grocery shopping or when you might pick up a drink and visualize yourself actually adopting the new routine you’ve decided on.

I find that such visualizations are a great thing to do while driving. I’m constantly thinking about my life while driving and looking for ways to improve what I’m doing. Simply imagining a part of my life where I’m engaging in a more positive routine really helps me actually implement that routine in my life.

For me, repetition of the visualization seems to help, as does adding as much detail as possible to the visualization. Try to make the visualization seem as realistic as possible, even with some of your normal foibles in the visualization. The more real it seems, the more your brain will buy into it.

Surround yourself with people who don’t include this bad habit – or similar ones – in their lives

If you find yourself constantly buying books, hang out with people who instead use the library all the time. If you find yourself stopping at the coffee shop all the time, hang out with people who don’t drink coffee or who just drink it at work.

The idea is that if you hang out primarily with people who don’t treat the habit you’re trying to break as a norm, then it becomes easier to break that routine. They won’t bring up that routine in conversation. They won’t practice it themselves. They won’t encourage you to practice it, either.

It’s also a lot easier to adopt new positive routines if you’re in a community or social circle that practices those routines. If many of the friends you hang out with have a regular exercise routine, it’s much easier to adopt such a routine for yourself, for example.

Accept that you will fail occasionally, but recognize that it’s not a reason to give up

You are going to sometimes fail. You’re going to slip back into a familiar routine, almost completely without thinking about it, and then you’re going to cringe at your own silly mistake when you realize your mistake. It’s going to happen.

First, don’t beat yourself up over it. Everyone makes mis-steps, especially when they’re learning a new life routine. It’s part of the process of changing a normal routine.

Second, consider why you made that mistake, but don’t dwell on it. What triggered the mistake? What can you do to eliminate that trigger in your life? Maybe it was a personal relationship that did it, in which case you can spend less time with that person. Maybe it was your commute. Maybe it was an elevated stress level. Whatever it is, look for a way to alter it so it doesn’t set the stage for more mistakes.

Finally, remember that taking one step back isn’t the end of the world if it’s paired with ten steps forward. You haven’t lost all of your progress because of one misstep. You’re still in a better place than you were at the start and you can keep pressing forward from here.

Final Thoughts

Breaking a repeated cycle of mistakes can be very difficult, but it’s also one of the most financially rewarding things you can do. It enables you to get a much firmer grip on your money. It also goes a long way toward restoring the joy of some of the things you now find routine – for example, I love going to the coffee shop as a rare treat, but when it was a routine, it was very ordinary and forgettable. Plus, doing it this way is far cheaper.

Good luck to you on whatever bad financial routines you’re trying to crack!

The post Breaking the Cycle of Repeated Financial Mistakes appeared first on The Simple Dollar.



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Free Ice Cream AND Donuts?! 8 Restaurant Apps That Give You Free Food

Who doesn’t love free food?

Seriously. If you don’t, please reassess your life.

There are many ways to get food freebies, but this is one of the easiest: Many restaurants are willing to give you free food and deals just for downloading their apps.

Here are a few of my favorites…

8 Restaurant Apps That Give You Free Food

These free apps are available for iPhone and Android and will reward you with a coupon for a delicious treat in less than a minute!

1. Dairy Queen

Free food

Kristy Gaunt – The Penny Hoarder

Get a coupon for a free small Blizzard by downloading the DQ app.

2. Sonic

Free food

Kristy Gaunt – The Penny Hoarder

Get a free medium Slush when you download the app and create an account.

3. Marble Slab and MaggieMoo’s

Free food

Kristy Gaunt – The Penny Hoarder

Download the Slab Happy Rewards app to get one free ice cream.

4. California Pizza Kitchen

Free food

Kristy Gaunt – The Penny Hoarder

Download and join the Pizza Dough Rewards program (available for iPhone and Android) to get a free small plate.

At my server’s suggestion, I downloaded it the last time I went to CPK —  and immediately received my freebie!

5. Krispy Kreme

Free food

Kristy Gaunt – The Penny Hoarder

Register for the rewards program through the app to earn a free glazed donut.

6. Baskin Robbins

Free food

Kristy Gaunt – The Penny Hoarder

Get a free regular scoop of your favorite Baskin Robbins flavor when you download the app.

7. Panera Bread

Free food

Kristy Gaunt – The Penny Hoarder

Sign up for MyPanera through the app and receive a free pastry.

8. Chili’s

Free food

Kristy Gaunt – The Penny Hoarder

Download the app and join the rewards program to automatically get 60 points, enough for a free chips and salsa appetizer.

Make sure to give it a day for the points to show up on your account.

Pro tip: You can usually get the same appetizer for free if you sit at a table in the bar area.

Want more ways to score some more free food? Check out these awesome restaurant loyalty programs. And don’t forget about free food on your birthday! 

Your Turn: What’s the best food freebie you’ve earned from an app? 

Teyonna Edwards is an editorial intern at The Penny Hoarder. Her hobbies include reading, traveling, and pretending she knows what she’s doing.

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The Tax Benefits of Life Insurance

In addition to protecting your dependents from financial hardship, life insurance policies are shielded from taxation under most circumstances.

A death benefit is considered to be the reimbursement for a loss, not income. That means when a beneficiary receives an insurance payout, the proceeds normally don’t need to be reported for tax purposes.

“Insurance in general is not a taxable event,” says Anthony Bowers, a senior associate with Revolution Financial Management in Valencia, Calif. “It is income replacement.”

There are circumstances when the government may levy a tax against life insurance, but this usually occurs only with permanent life policies or with beneficiaries who have high-value estates, says Adam Beck, an assistant professor at the American College of Financial Services in Pennsylvania.

“A very small number of families will end up paying the estate tax,” Beck explains.

These Life Insurance Proceeds Aren’t Taxed

Here are some of the situations in which life insurance is protected from taxation:

  • Increases in cash value. Permanent or “cash value” life insurance policies are designed to increase in value through investments. The increase in value isn’t counted as income, and is exempt from taxation.
  • Lump-sum payments. Permanent life insurance policyholders have the ability to surrender their policies for lump-sum payments. If a lump sum is less than the money you put into the policy, it’s not taxable.
  • Investment dividends. Mutual insurance companies may return money to policyholders as dividends. These policyholders can’t be taxed until the amount exceeds what the insured has paid out in premiums.
  • Payments to a spouse. Life insurance payments to a spouse typically aren’t subject to federal income taxes or estate taxes.

When Is Life Insurance Taxable?

In some cases, portions of life insurance proceeds may be subject to taxation, says Beck. Here are some situations in which the government may claim a share of life insurance benefits:

  • Life insurance settlement profits. If you sell your life insurance policy, the buyer will pay the premiums and receive the cash benefit upon your death. The money you get from selling your policy may be taxed. The way it is taxed will depend on the type of policy, the money you paid into it, the amount you received from selling it, and whether there was any cash value.
  • Earnings from a permanent life policy. If you surrender a permanent life policy and the lump-sum value is greater than the amount you have paid into it because of investment returns, you may have a tax bill. The difference is considered taxable at ordinary income tax rates, explains Patrick Ritter, a financial planning consultant at Fiduciary Advisors in St. Louis.
  • Outstanding loans. If you’ve borrowed money against your cash value policy or you’ve allowed it to lapse, you’ll have to pay taxes on any outstanding loan balance that exceeds what you paid into the policy.
  • Payouts that are part of a large estate. For the wealthy, life insurance can be subject to the federal estate tax. If the estate is large enough to be taxed, the life insurance payout may be taxed as well, Beck explains. Estate tax applies to estates worth more than $5.45 million for 2016. Some people use irrevocable trusts to prevent their insurance proceeds from becoming part of a their estate.

A Tool for Preventing Taxation

In cases where estate taxes are likely be paid, some people take out polices on their lives designed to provide money to their heirs to pay those taxes, Bowers says.

In some cases wealthy people are able to avoid estate taxes by combining permanent life insurance policy with an irrevocable trust. Placing ownership with the trust removes the death benefit from the value of the estate.

The goal is to prevent insurance proceeds from raising the estate’s value beyond the threshold that triggers estate taxes. The trust, not the insured, owns the life insurance policy. The trust pays premiums and distributes money to beneficiaries when the insured person dies.

Tax laws are complex and they frequently change. Before you attempt to use life insurance to reduce your tax burden, consider consulting a financial planner.

Related Articles:

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الجمعة، 16 سبتمبر 2016

12 Tips for Making More Engaging Video for Facebook Live

As a marketer, I’m sure that you know how important it is to create a connection with your audience.

It’s essential for slashing through the barriers that divide us, for establishing a unique brand identity and for building trust.

There have been times I’ve been successful in doing so. And then other times, I’ve totally fallen flat.

It’s getting easier than ever to create an unique connection, because we now have the technological tools to do so.

One of the best tools that enable you to do this is Facebook Live, which “lets people, public figures and Pages share live video with their followers and friends on Facebook.”

The concept is simple. You record a live video that your audience can watch in real time and respond to by commenting.

Facebook Live provides the perfect framework for connecting, and its personable nature is ideal for facilitating interaction.

In fact, initial data has found that “people comment more than 10 times more on Facebook Live videos than on regular videos.”

But how can you ensure that your videos are engaging?

Here are some tips that should point you in the right direction.

1. Consider investing in some equipment.

First things first. You really want to strive for quality with your videos.

You want to look like a professional.

Any sign of amateurism can drive a wedge between you and your audience.

That’s why I recommend buying some basic equipment to enhance your quality.

This doesn’t need to be anything over the top, but a simple tripod can really help stabilize your videos so that they don’t look all shaky.

You can usually find a decent tripod for as little as $10, so this shouldn’t break the bank.

Or if you’re going to be recording from a location where a tripod isn’t viable, you can always use a selfie stick to serve as a stabilizer.

2. Experiment with lighting.

Lighting is a big deal when making a video and can really impact its overall quality.

If you’re filming outdoors, this shouldn’t be a problem as long as it’s reasonably sunny.

But if you’re filming indoors, you’ll want to try out different lighting options to see what looks the best.

Generally speaking, the more lighting, the better.

So if you’re in a room with dim lighting, you may want to bring in an extra lamp so that you’re more visible.

Here’s an example of good lighting.

3. Test the process before going live.

Let’s be honest. You’re probably going to run into a few glitches along the way when first starting out.

It can also be a little nerve racking when you’re suddenly broadcasting yourself to a large number of your followers.

That’s why I recommend testing everything out beforehand and getting comfortable with the idea of being in front of the camera.

You can do this by switching the privacy setting to “Only Me,” which can be found by clicking on “More” and scrolling to the bottom.

Go ahead and record a couple of test videos until you’re familiar with the nuts and bolts of how everything works.

This way things should go relatively smoothly, and you’re less likely to freeze up once you’re actually live in front of an audience.

4. Make sure you’ve got a solid connection.

You definitely don’t want a weak connection when recording a video.

According to Facebook, “WiFi tends to work best, but if you can’t find a nearby network, you’ll want a 4G connection.”

This shouldn’t be an issue if you’re indoors. But if you’re in a fairly remote outdoor location, it most definitely can be.

If you’ve got anything less than 4G, you’re probably better off choosing a different location.

If you see that the “Go Live” button is grayed out, then you have a weak signal.

5. Create an outline.

From my experience, I’ve found that it’s best to have a basic game plan when using Facebook Live.

You don’t want to jump right in without knowing what you’re going to talk about.

Of course, you’ll want to ad lib to some extent, but I recommend having at least three or four main points to cover.

You’ll also want to address each point in a logical, sequential order so that your audience doesn’t get confused.

6. Leave some room for spontaneity.

At the same time, you don’t want your outline to be so rigid that there’s no wiggle room.

Because your video is in real time, you never fully know what’s going to come your way.

An interesting idea may pop into your head all of a sudden, or a viewer might ask a question that steers your video in a slightly different direction.

This is why I suggest trying to achieve a nice balance between an outline and spontaneity to ensure that things stay on track but don’t become boring.

7. Provide context.

Before you jump into all of the gory details of your broadcast, it’s important that you briefly explain what’s going on to your viewers.

You’ll want to introduce yourself, identify where you’re at if you’re out in the field and provide a basic rundown of what you’ll be talking about.

This will fill your viewers in on what’s happening and will provide some essential context.

8. Recap what’s going on.

Another thing you need to keep in mind is that viewers will tune in at different times.

Here’s what I mean.

At the beginning of a video, you may only have 10 viewers. But at five minutes in, you may have 100.

At 10 minutes in, you may have 250 and so on.

In order to keep everyone in the loop, you’ll want to periodically restate who you are and what’s happening.

This is why it’s smart to recap the details from time to time. I’ve found that the following intervals tend to work well.

  • Two to three minutes in
  • 10 minutes in
  • 25 minutes in

Just make sure to keep your recap brief and that you’re not being overly redundant because this can be annoying to viewers who have been watching from the start.

9. Be yourself.

This little snippet of advice is quite possibly the most cliché thing ever.

But nonetheless, you’ll want your tone and verbal delivery to be hyper-authentic and match your brand identity.

Most people can spot phoniness from a mile away, so I discourage trying to be something you’re not.

If you’re polite, courteous and friendly by nature, keep your video content in line with this.

Or if you’re a little cynical and snarky, that’s fine too. Just keep it real, and let your personality shine through.

The bottom line is that you should make your videos match your brand.

10. Be relaxed.

Okay, this is easier said than done.

It’s common to get a case of the jitters and be a little unnerved by the whole prospect of being broadcast live to potentially hundreds or even thousands of viewers.

But it’s important to get yourself in the right headspace when recording.

Although it’s normal to be a little nervous, especially if you’re new to Facebook Live, you’ll want to remain as calm as possible.

This should help you be more fluid with your delivery and make your content more interesting.

11. React to viewer comments.

One of the easiest and most effective ways to crank up the engagement level is to simply respond to what your viewers are saying.

During a video, viewers can leave their comments and ask questions.Be sure that you spend part of the time reacting. This is your key to making the process as intimate and organic as possible.

I even recommend addressing some of your viewers by name because this really gets them in on the action.

And because people have a natural affinity for hearing their own name, it’s going to give you some brownie points that can really pay off in the long run.

If you know that you’re going to so wrapped up with recording a video that you won’t have the time to respond to comments (this can be really difficult when comments come in fast), then I suggest having a partner who is also logged into to the primary account.

They can be responsible for answering comments and can help facilitate the overall process.

12. Stay live for longer to extend your reach.

Want to reach as many viewers as possible and maximize the engagement level?

Then stay live for longer.

Facebook recommends that you stay live for at least 10 minutes per video, but you can go for as long as 90 minutes.

Think about it. The longer you stay live, the better your chances become of reaching a larger audience.

While 90 minutes may be overkill when you’re first getting the hang of Facebook Live, somewhere between 15 to 30 minutes can be the right formula.

Once you’re more familiar and comfortable with the process, you can go live for longer and longer.

Conclusion

Facebook Live is no doubt a powerful medium for bridging the gap between you and your audience.

When used correctly, you can create incredibly engaging content that “pops” and allows you to connect in a personal, intimate way.

This form of two-way communication can be just the ticket for tightening your relationship with your audience and for taking your brand to the next level.

What has your experience been like with Facebook Live?



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Virginia Beach Company Fights US Skills Gap with Camp

Virginia Beach Company Fights US Skills Gap with Camp

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