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السبت، 13 أكتوبر 2018

Principles

Back in February, I answered a reader mailbag question about principles, in which I said I was working on an article that was simply a list of the guiding principles in my life, both financial and otherwise. I didn’t really know if I would publish it on The Simple Dollar or elsewhere – in all honestly, I didn’t really know if I’d ever complete it.

After that reader mailbag question was posted, several readers wrote in and strongly encouraged me to write the article anyway, so I started by writing down a big list of the principles I try to live by. I kept adding and editing and changing and cutting and combining … a process that I would probably keep doing for the rest of my life.

I have always admired John Perry Barlow’s list of 25 principles of adult behavior, and so I decided to use that as a model and try to trim my list down to the same number. I’ve finally reached a point where I’m reasonably happy with the list, so I’m sharing it with you now, on a Saturday, as I suggested that I would several months ago.

These are 25 principles of life I hold most dear. I don’t always follow them, but when I’m at my best, I do. I hope that my friends and family will always call me out when they see or hear me falling short.

1. Don’t publicly hold a viewpoint unless you understand and can explain the principles behind it, those principles are consistent with your other viewpoints, and you have supporting evidence for that viewpoint. If you cannot authentically say that you have all three elements in place, don’t share your viewpoints publicly. You can most certainly talk them through with friends who you trust to debate you and help you refine your views, but don’t share them publicly.

Why? Any viewpoint you share where you don’t fully understand the principles behind it is going to be eventually exposed as unprincipled and reflect on you as unprincipled and on the view you’re sharing as being unprincipled. Any viewpoint you share that doesn’t share consistent principles with your other viewpoints will show you to be hypocritical. Finally, any viewpoint you share that you can’t support with real evidence will make the viewpoint appear very weak and make it appear as though you’re sharing fiction and treating it as fact.

Most online discourse fails in at least one of these three regards. It’s often because of those failings that the discourse turns negative, because people assume that people sharing viewpoints without consistent principles and evidence behind them are bad actors. If you want to share your ideas but don’t want to be seen as a bad actor, understand the principles, stick to those principles across your viewpoints, and have evidence for your perspective. If you can’t or won’t do that, don’t say anything at all unless you’re perfectly fine with being mistrusted or being seen as a bad actor.

2. An examined life is a better life. Floating through life without any form of self-examination is actually easier for a while on a day-to-day basis, but you’re just like a boat floating on the river. You might be in pleasant waters for a while, but eventually you’re going to drift into rougher waters and be swept away.

Self-examination – figuring out what you value and where you want to go – is like being able to row into better waters and putting down an anchor when you get there. Sure, it’s a little more work, but you’ll end up firmly in a good place and won’t drift into trouble.

Spend some time each day in honest self-reflection. You’ll never regret it.

3. You are better off handling challenges now and saving resources for the future, because your future self is rather unreliable. The more you rely on your “future self” to take care of something, the less likely it is to ever take place. You are almost always better off bearing that burden now than later, because your later self is almost always going to be in a more difficult situation than you’re in right now.

Your “future self” is likely to have lower energy. Your “future self” is likely to have worse health. Your “future self” is at least somewhat likely to have worse employment opportunities. In other words, your “future self” is very unlikely to be able to handle additional burdens.

The solution? Take care of it now. Save for the future now, not later. Handle responsibilities now, not later. You know what your situation is now. You don’t know what it will be later, but the odds are that there will be more obstacles later. Carry the burden now while your shoulders are strong so that you’re not weighted down later on when your shoulders might not be quite as strong.

4. Love and trust by default until that love and trust is violated. It’s almost always a net benefit to extend love and trust to individual people in your life until they violate that love and trust. Most of the time, the violation of that love and trust actually costs you very little, but sharing love and trust tends to gain you quite a lot.

Lend out things and simply say “Return it when you’re done with it.” Listen to someone’s problem with just your ears while keeping your mouth closed. Help someone you barely know in their true moment of need. These things will cost you little, even if they never are reciprocated or if the item is never returned. However, they gain much – they plant seeds for strong relationships throughout your life.

Going through life with your shields up and no trust or love in your heart makes it hard for others to love or trust you.

5. Block off time for the important things in your life. Don’t just assume you’ll have time for it. “Important” does not mean the same thing as “urgent.” A day spent fishing with your kid isn’t “urgent” but it’s “important.” A few hours spent reading a powerful book isn’t “urgent” but it’s “important.” An afternoon making an amazing surprise for your wife isn’t “urgent” but it’s “important.”

Block off time for these things. Literally go to your calendar and clear space for them. If you “can’t,” then it’s time to jettison some of the relatively unimportant but somehow very urgent things that are filling up your schedule. Figure out what’s least important and step back from it a little to make room for more important things that merely happen to be a little less urgent.

6. Wake up thinking about how you’re going to be a great person today and how today’s going to be a great day. Don’t wake up dreading the day, because if you do, today will be drudgery. Instead, wake up thinking about how today is an opportunity to move forward on the things you want in life. Today is a day where you’re going to do something deeply fulfilling. Today is a day where you’re going to be able to sharpen your skills or put them to work. Today is a day where you’re going to be the best person you can be. Tell yourself these things with great sincerity and force. Believe them, and then make them happen.

Those thoughts won’t suddenly transform your day into something amazing, but what they will do is raise your own behavior and interaction with the world a notch or two, and that will often raise everything else a notch or two. Doing that consistently changes the trajectory of your whole life.

7. You can always make more money. You can’t make more time for important things. Don’t let your efforts to make more money stand in the way of the reasons why you’re making that money. You might want to make money to make a great childhood for your child, but that child will only be young once and that child needs you more than they need stuff. An opportunity at work might seem like a financial risk – big upside but also big chance for failure and loss of income. Take that risk. Even if it fails, you’ll learn way more that way than just playing it safe, and you can use that knowledge to make more money.

Make time for your loved ones, for your friends, for making yourself a better person. Find that time by getting rid of the wasteful time use in your life. Nothing worthwhile in life was gained by watching SportsCenter or Real Housewives.

8. Don’t regret your mistakes or feel bad about them or assume they make you a bad person. Just learn from them so that you don’t repeat them. You’re going to mess up. It’s part of being human. Don’t dwell on how badly you failed. That won’t help you avoid repeating those mistakes going forward. It won’t help you become better.

Instead, use your past mistakes solely as a lesson on how to avoid repeating them. What did that mistake show you about your behavior? How did you make that mistake? What can you do differently going forward so that it doesn’t recur? That’s the sole value of a mistake, to forge yourself into something stronger, today and forever.

9. Don’t badmouth people. It’s never worth it. If you wouldn’t say it directly to their face, don’t say it. Don’t waste your time speaking negatively of someone else. If you’re in a situation where you must criticize someone, then do it in a way that you wouldn’t hesitate to do to their face. If you would even hesitate to do that at all, don’t do it.

In general, the only situation where harsh criticism has any value at all is when given in private, one on one, to someone that you value. If you’re offering up criticism or badmouthing outside of that, do it with extreme caution, because it’s very likely you’re making a bad move that will reflect much worse on you than on the person you’re criticizing.

10. When you screw up, apologize sincerely and admit your fault. We all make mistakes. We all mess up. It doesn’t feel good, though, especially when we show those mistakes and flaws to others. We don’t want to show that we have flaws. The easy way out, then, is to just find someone to blame for it, or else to walk away from a mistake and not take responsibility for it or claim it in any way.

Just because that seems like the easy way out to you, however, doesn’t mean that it’s the right thing to do, nor does it mean that others don’t see right through it and see you turning one mistake into two. Not only do you make mistakes, but you don’t have the courage of conviction to own up to them and try to fix them.

The best solution when you make a mistake is to apologize for it, own up to it, and admit your own fault. You are imperfect. It is okay. We all are. The difference is that you’re aware of it and don’t wish to turn one mistake into two. The difference is that you’re not a person who tries to put the cost of your mistake on someone else’s shoulders while others watch.

11. Your life doesn’t just belong to you. It belongs to all of the people in your life. Treat it accordingly. It’s easy to think of my life as being just mine, but it’s not. My life belongs in part to Sarah. It belongs in part to my children. It belongs in smaller parts to my close friends. Small bits belong to all sorts of people, including my readers. We all lift each other up and carry each other through hard moments and share in the good ones.

Part of that bargain is that I have a responsibility to take care of my life, to keep myself reasonably healthy, to keep myself out of trouble, so that I can continue to be a part of their life and they can continue to be a part of mine. My life doesn’t just belong to me, and to treat it as such denies the wondrous value of the parts of their lives that others share with me.

12. Happiness isn’t a goal to attain. It’s an outgrowth of being a good person and working toward something worthwhile. I view happiness as being much like beautiful flowers and vegetables in the garden of life. You can’t will them to grow – they don’t grow by wishes alone. If you don’t tend to the garden, a few flowers and vegetables might grow, but you’ll mostly have weeds.

If you want a life that sprouts a great deal of happiness, you need to tend to that life like a garden. You need to turn the soil, remove the weeds, and add compost. You do those things by trying to be a good principled person in all aspects of life, trying to build good relationships with people, and spending your time on meaningful things. Those form the healthy soil of a good life, and from that healthy soil will spring a great deal of happiness.

13. Money can’t buy happiness beyond a bare minimum level to meet one’s basic needs. That thing you’re thinking about buying won’t bring you happiness. The things that actually bring happiness can’t be bought on a store shelf. Happiness bubbles up from within and isn’t drawn out in any lasting fashion by the physical possessions of life.

Rather, it is drawn out by good relationships, by time spent on meaningful projects and tasks, by pushing yourself to achieve things that really stretch you. If you’re thinking of buying something because it will make you happy, don’t; at best, it’ll provide a quick short term burst of pleasure and then you’re right back where you started, except in worse shape because you don’t have that money any more. You’re not any happier, and you have fewer resources with which to build a free future.

14. Don’t worry about things you cannot change. Instead, worry about what you can change. Our lives are full of tons of things that we cannot change. We can’t change how other people behave. We can’t change national politics. We can’t change the weather. Getting upset about those things isn’t very useful at all.

Rather, look at what you can change and focus your energy there. You can’t change how people behave, but you can nudge the people in your life gently toward better choices. You can’t change national politics, but you can be an eloquent and principled example of your stances and maybe shift someone’s thinking just a little. You can’t change the weather, but you can be prepared for weather’s changes. Control what you can control and don’t waste emotional energy on what you can’t.

15. Build as many strong friendships as you can. A strong friendship is one where you can speak openly, explore ideas, and criticize each other without retribution and that you can reasonably rely on them for help when it’s needed. It is hard today to build that kind of friendship, but the benefits are incredibly worth it. Having a lifelong friend who you can trust in your moments of need and who you can speak openly to without fear of retribution or of lost reputation is almost beyond value, and the time spent building and cultivating those kinds of relationships is never time ill spent.

If you see the potential for this type of friendship, don’t hesitate to try to build it. It won’t always work out – in fact, it often won’t work quite how you want – but the sheer value of having that kind of friendship makes it worth the effort.

16. When you feel your emotions surging, particularly if they’re negative in any way at all, stop yourself. If you don’t you’ll almost always regret what you do next. Just stop. Check out of the situation for a while if you possibly can. If you can’t, simply count to ten slowly before saying anything and, if anyone asks, say that you’re thinking it through.

Speaking and acting when you’re feeling a surge of emotion – particularly a negative one – is almost always going to get you in trouble. Often, it’s a situation where you’re going to violate your other principles simply due to emotion, not to reason. You should avoid that type of situation at all costs.

17. When someone goes out of their way to help you, thank them sincerely. You can never go wrong with a handwritten note. Doing this serves two distinct purposes at once.

First of all, thanking someone provides positive social encouragement for that person to actually go the extra mile to help others, including yourself, again in the future. It encourages an economy of giving and trusting and helping, which we all benefit from.

Second, it forces you to consider and appreciate the effort that someone else has put down for you. Often, this is an extremely valuable gift – someone has helped you and benefited you at a cost to themselves with no direct benefit. The least you can do in return is appreciate that gift.

Furthermore, when you reflect on and appreciate help, you begin to realize the true secret behind helping others – it’s usually a huge benefit multiplier. Almost always, when you’re extending help to someone, you’re turning something very difficult for them into something rather easy for you.

18. Shut your mouth, listen, and don’t just think about the next thing you’re going to say. When someone is speaking to you, don’t spend the time that they’re speaking simply thinking of the next thing you want to say. Instead, listen to what they’re saying. Intentionally try to follow their thoughts and their line of reasoning.

Doing so is not only supremely respectful, it’s also clear to the person speaking that you’re offering them that respect. Furthermore, focusing on listening to someone else often clarifies what’s being said and provides far more useful information to you than simply jumping ahead of them with your own thoughts. You almost never lose by simply focusing on listening rather than planning your next statement in the conversation.

19. When in doubt, ask a question. Even if you sound foolish. It’s almost never a bad idea to ask a question when there’s a lull in a conversation or you don’t know what to say next. Not only does it relieve you from having to come up with something worthwhile to say, it prompts the other person to start talking about a particular topic. Even better, the other person usually feels good about it, because it indicates an expression of interest in them or in their thoughts.

Not only that, you can use questions to get information that you want to know and things that are valuable to you. If you’re at a new place, ask questions about the venue or the other people there. If you’re learning something new, ask about the topic at hand. If you want to get to know the person better, ask questions about the person. Asking questions is an incredibly valuable tool.

20. When in doubt about buying something, leave it on the shelf. Unless you are dead certain that something is a worthwhile idea and you’ve given it some thought in advance, you should just leave items on the shelf and not buy them. If you really, really think it is worthwhile, give that purchase some genuine thought as you go elsewhere in the store and circle back to it later.

That genuine thought should include consideration of whether you’d actually use the item enough to make it worth the cost (in terms of both money and space), whether or not you already have things that basically fulfill the same or similar use cases, and how often you would really use the item. If you can’t make a strong honest case for the purchase, keep your money. You’ll end up feeling glad that you did.

21. Put aside time each day for play. Play simply means something you’re doing for the genuine joy of doing it. It does not mean filling time. By “play,” I mean consciously and actively engaging in something that you’re doing solely for enjoyment. I don’t mean passive engagement, either; flopping on the couch and turning on a random channel is passive, as is flipping absently through a magazine or through social media or through a website.

In fact, it’s a good idea to set aside at least a little time every single day for some sort of hobby or activity you’re choosing to do solely because you enjoy doing it (and not just as a “time fill” or “veg out time”). Block that time off and make it sacrosanct. If you simply can’t find time for a brief block of uninterrupted avocation time in your life, you need to cut back a little on your other commitments (or else get your ability to focus under control) or you’re heading for a brick wall.

22. Learn something every day. Laugh every day. Cry every day. Sweat every day. This was originally borrowed from a well known speech by Jim Valvano, in which he encouraged people to learn something every day, laugh every day, and cry every day, because that makes for a truly full day. I added “sweat every day” to that list.

Simply doing those four things each and every day constantly exposes you to the variety of human experience, as well as a variety of things that encourage mental and physical health. You’re going to simply have a better life if you do those four things every single day.

23. Be as patient and kind with the people in your life as you would like them to be with you when you’re struggling. This is just an extension of the “golden rule,” which is a central tenet of my life, but I’m extending it to the two areas that are often really hard for people to do. Being patient and kind to others can be quite hard, yet we always want others to be patient and kind to us.

Work at it. It’s not always easy, and it’s often much easier to simply not be patient and to not be kind. Remember, always, that in your difficult moments, you want patience and kindness from others, so extend it yourself as often as you can.

24. Everyone you see is struggling with something you probably don’t see. Remember that and act accordingly. This overlaps with the previous principle, and it’s a conscious tool to use to remind yourself to extend things like patience and kindness to everyone. The people around you are almost always struggling with something, even if you don’t see it. They have worries and aches and pains and distractions, just as you do, even if everything seems great from the outside.

Remember the pain you don’t see, and act accordingly. Extend patience and kindness, not to the exterior shell, but to the interior person that’s worried and distracted and hurting, the side that they’re working not to show to the world.

25. Spend some time each day planting trees that won’t blossom for twenty years or more. Buy a cup of lemonade from a child’s lemonade stand. Donate some food to the food pantry. Write a letter to the adult version of your newborn son. Put some money away for retirement. Literally plant a tree.

Do things today that won’t pay off for years and years, and likely won’t pay off in ways that you see. What you’ll find is that way down the road, there are all kinds of little things that blossom up in life that make things so much more wonderful, not just for you, but for the people in your life and, often, in the lives of people you’ve lost contact with or will never meet. Not only does the planting feel good, so does the daydreaming about what will blossom down the road, and then it feels incredible when it actually does happen.

As I said at the start of this article, I try my best to live by these principles, but I’m far from perfect at them. My goal is to continually try to live up to them, and I hope my friends call me out when I fall short.

Good luck.

The post Principles appeared first on The Simple Dollar.



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How This Couple Made $332K Worth of Debt Disappear While Raising 4 Kids

الجمعة، 12 أكتوبر 2018

Dollar Tree and Family Dollar Plan to Hire 25K at Oct. 17 Hiring Event


The chain of discount stores known for saving everyone a few dollars is looking to put dollars in people’s pockets.

Dollar Tree, Inc. is hosting its third annual nationwide hiring event on Oct. 17 with plans of hiring 25,000 new associates.

Interviews will be held at every Dollar Tree and Family Dollar store in the U.S. from 10 a.m. to 6 p.m. local time. The company currently has over 15,000 locations and can be found in all 48 contiguous states.

Both full- and part-time roles are available, including positions such as store manager, assistant store manager, cashier and stocking associate. And, of course, the company is jumping on the seasonal hiring train, so temporary roles for the holidays are open.

The job listings don’t specify pay rates, but Glassdoor offers some insight: Store managers earn an average of $44,806 a year, assistant managers earn an average of $41,205 a year, and cashiers and stockers earn an average of $8.00 per hour.

The company’s benefits program includes a 401(k) plan, medical plans, paid time off, a wellness program, life insurance, disability insurance and an employment assistance program aimed at maintaining a positive work-life balance.

A Dollar Tree press release says there is potential for new employees to be promoted into a higher role later on, adding that in 2017 nearly 40,000 associates moved up the company’s  ladder.

This is a one-day only hiring event, but don’t get too stressed if you can’t make it in person. Interested applicants can also apply online at www.dollartree.com/careers or www.familydollar.com/careers.

If you do plan on attending the event, here are some tips on how to stand out from the competition. And while you’re there, maybe pick up some cheap, Halloween goodies so you don’t find yourself in a decimated candy aisle at 8 p.m. on Oct. 31.

Kaitlyn Blount is a staff writer at The Penny Hoarder. Read her full bio here.

The Penny Hoarder Promise: We provide accurate, reliable information. Here’s why you can trust us and how we make money.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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That’s a Latte Help: Starbucks Offers Employees Backup Child and Adult Care


Starbucks has sweetened the brew of benefits it’s serving employees.

The java giant announced its Care@Work program, which includes 10 days of subsidized backup care for children and adults through Care.com.

Employees will pay $1 an hour for in-home child or adult care and $5 a day per child for a daycare center.

After using 10 days, employees will pay full cost for all Care.com services, which also include pet-sitting and housekeeping.

All Starbucks employees receive a free Care.com premium membership, worth $147 annually. That membership provides access to caregivers and references, as well as background checks for an additional charge.

Additionally, employees will receive free access to senior care planning, with professional guidance for those navigating long-term caregiving, housing and legal concerns for elderly family members.

The Care@Work program went into effect on Oct. 9 and is available to all employees upon hire.

Starbucks has taken the benefits route in the escalating war for workers. Earlier this year, the baron of baristas announced an expansion of its paid family leave for hourly workers to six weeks for non-birth parents as well as the creation of a sick-time policy that lets employees accrue hours to either be used for personal sick days or to care for family members.

Child care could be a deciding factor for many parents when choosing a job. Over 1,200 parents with children under age 6 responded to a Penny Hoarder survey in July, and 95% of those we surveyed said they felt overwhelmed by the cost of child care.

And elder care benefits are becoming a priority as more than 40 million Americans who provide unpaid elder care, according to the Bureau of Labor Statistics.

Tiffany Wendeln Connors is a staff writer at The Penny Hoarder. She covers benefits, invisible jobs and work-from-home opportunities. Read her bio here or catch her on Twitter @TiffanyWendeln.

The Penny Hoarder Promise: We provide accurate, reliable information. Here’s why you can trust us and how we make money.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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Sam’s Club Is Offering Free Health Tests Saturday, No Membership Needed


Four times a year, Sam’s Club offers free health screenings that ordinarily would cost $150 — no club membership required.

Saturday, Oct. 13, is the date this quarter.

Available tests include blood pressure, body fat percentage, blood glucose, total cholesterol, HDL (good cholesterol) and, in some locations, vision and hearing screenings.

The tests are available only at stores that have a pharmacy, and they run from 11 a.m. to 4 p.m. Search for a club that’s convenient for you.

If that date isn’t good for you, CVS is offering similar screenings through Dec. 16 in 11 metropolitan areas. As a bonus, the drugstore chain is handing out a $5 store coupon to each person who gets screened.

You’ll save money on the tests, but you could save even more if they uncover health problems that can be treated earlier and less expensively than if you wait. Among them are high cholesterol, heart disease and diabetes.

Did we mention that they’re free?

Susan Jacobson is an editor at The Penny Hoarder. She also writes about health and wellness.

The Penny Hoarder Promise: We provide accurate, reliable information. Here’s why you can trust us and how we make money.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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This is Why It’s Smarter to Buy Halloween Makeup at Ulta Than a Party Store


I’ll tell you this right now: Halloween is not my holiday of choice.

I usually spend the weeks leading up to Oct. 31 being a grump and refusing to dress up. Then, a few days before, I start feeling left out and just want to go to the party, so I piece something together.

It always ends up being expensive.

And I feel like a fool in a scrappy costume while everyone else is dressed as a clever pun with Pinterest-worthy makeup.

Not this year, my friends.

Although Halloween is on a Wednesday, I will be prepared — and I refuse to spend too much money.

A co-worker (who is a lot more makeup-savvy than I am — thanks, Kelsey) recently let me in on a secret: Buying “real” Halloween makeup at a cosmetic store like Ulta is actually a lot smarter than going to Party City for the “cheap” costume stuff.

No way, I thought. But, lo and behold, it really is a smarter decision. Here’s why.

1. “Real” Makeup Is Cheaper

This is where I was hung up. I know how much the little bit of makeup I wear costs, so the idea of buying legit makeup over the costume stuff didn’t seem like it’d be cheaper.

But you really can find cheaper Halloween makeup alternatives at Ulta — both in-store and online.

Plus, you can apply some hefty savings to your order if you know what you’re doing.

For example, you can get free gift cards to Ulta by taking surveys through Swagbucks (which will also give you $5 to get started).

Once you’re in, buy an Ulta gift card and shop Ulta through the platform. You’ll earn two Swagbucks (SBs) per $1 you spend. You can exchange SBs for gift cards.

For context, 2,500 SBs equate to a $25 PayPal gift card, good for all your online shopping pleasures.

However, as it turns out, many of the costume basics are a lot cheaper if you get them from somewhere like Ulta.

I compared a few items and their prices:

Fake eyelashes:

  • Sultry False Eyelashes: $4.99 at Party City
  • Ardell Glamour Multipack (of four sets): $11.99 at Ulta, totaling about $3 per set

Lipstick:

  • Gold Glitter Lipstick: $2.99 at Party City
  • Makeup Revolution: $2.49 at Ulta

Eyeliner:

  • Black Shimmer Eye Liner: $3.99 at Party City
  • Essence Kajal Eye Pencil: $1.49 at Ulta (also available in white)

Self-adhesive face jewels:

  • Adult Sea Siren Mermaid Makeup Kit: $9.99 at Party City
  • Lottie London Mermaid Self-Adhesive Jewels: $5.49 at Ulta (online-only)

Setting powder:

  • Colorless Setting Powder: $3.99 at Party City
  • E.L.F. Prime & Stay Finishing Powder: $2 at Ulta (online-only)

Bonus: Here are seven other ways you can save money at Ulta.

2. “Real” Makeup Is Better Quality

One year in middle school, I decided to be a clown for Halloween… Lord knows why.

I hate clowns, and my face was covered in paint, which caused my already acne-prone skin to freak out. I think there’s one photo of the incident floating around somewhere…

When I dressed as a scarecrow a few years back, my face was not happy with the swirls of red paint on my cheeks. Also, the red paint refused to come off — even with makeup remover — so going to class on Monday was an adventure.

One of the perks of using “real” makeup is the quality. The likelihood of your skin having an adverse reaction to the product is probably lower. Plus, the real stuff is usually built to stay on all day, so it’ll be less likely to slime off during your rowdy night.

3. “Real” Makeup Stores Better (and You Can Use It Again)

I held onto that red paint palette I purchased for my scarecrow costume, because it felt like such a waste to use the tiniest bit and toss it.

Moving out a few months later, I stumbled across it. It was totally dried out.

When you purchase legitimate makeup, it’ll store better — and longer. Actually, depending on the product, it’ll probably be fine until next year.

There’s also more of a chance you’ll use eyeliner than black face paint on any other regular day.

4. “Real” Makeup Has More Options

At Party City, you’ll probably find limited options for Halloween makeup. You’ll see the white face paint, the palette of clown colors and maybe two colors of lipstick.

The nice thing about opting for makeup from a place like Ulta is you have so many options. You’re also not locked into buying the five-pack of eyeshadows, for example. You can probably find a singular one you actually need (and will use again).

Plus, did you see all those lipstick options? Black? Green? Purple? Neon yellow?!

The best part is you don’t risk running into someone who used the same pre-packaged kit as you. You’ll be unique. And, really, that’s all that matters on Halloween — because it’s awkward to run into someone dressed the same darn way.

Carson Kohler (@CarsonKohler) is a staff writer at The Penny Hoarder.

 

The Penny Hoarder Promise: We provide accurate, reliable information. Here’s why you can trust us and how we make money.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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How to Increase Your Brand Exposure in 2018 with Public Relations

How are you managing the reputation of your company?

If you are struggling to find an answer to this question, you may need to re-evaluate your strategy moving forward.

There are certain aspects of your brand’s reputation you have control over, e.g., the way you distribute content through your marketing channels and use website elements to add credibility to your website.

But a news story or a review of your product on a third-party site can be out of your hands.

Your public relations strategy encompasses all these scenarios.

Public relations, or PR, can help expose your business to new audiences.

Simply put, public relations is how businesses communicate with people.

There’s a common misconception about PR. Many business owners I work with don’t have a PR strategy.

They believe it’s only for companies that made a mistake, needing to run PR campaigns to issue apologies or make their businesses look better in the public eye.

While that would fall under the public relations category, that’s not the only reason why you would implement a PR strategy.

Your PR efforts will manage how you spread information. It’s part of your overall branding strategy, except it focuses more on your reputation and communication as opposed to things like your company slogan and logo.

In a digital era, information gets spread faster than ever. That’s why every business needs to have a public relations strategy in 2018.

It doesn’t matter how new or old your business is. Even if you’re trying to create an effective marketing strategy for your startup company, it’s not complete without PR.

I’ll explain everything you need to know about the basic concepts of PR and how it can help your brand gain more exposure.

Differences between PR and marketing

For starters, it’s important for you to be able to separate your PR strategy from your marketing strategy.

Don’t get me wrong: public relations and marketing are very similar. However, there are differences in the goals of these two departments.

marketing vs pr

For example, some goals of your marketing campaigns would be to drive more traffic to your website, get new email subscribers, or drive sales.

While you ultimately want your PR strategy to result in revenue, the primary goal of these efforts will differ from that of your marketing strategy efforts.

There isn’t necessarily a measurable impact on sales from public relations. It’s more of a big-picture strategy.

The goal of your PR efforts would be to improve the reputation of your business. You may already be doing this with things such as:

  • displaying customer testimonials
  • encouraging customers to review your products
  • leveraging social proof

However, these campaigns would be marketing-oriented.

To improve your reputation through PR, you’ll focus on things such as press releases and guest-speaking engagements at industry events. These are indirect strategies to promote your brand.

With a marketing campaign, you’d run a promotion on one of your distribution channels. Do you see the difference?

Ultimately, your PR efforts will still support sales.

main differences

People don’t always buy products. They buy brands.

That’s why PR is so important.

If a consumer buys your products as a result of one of your marketing campaigns, that person has already established a connection with your brand through your PR efforts.

Understand the different types of media

To keep things simple, public relations can be segmented into three main categories:

  • owned media
  • paid media
  • earned media

All three of these will help establish and build your brand reputation. This will help you get one step closer to achieving your goals.

I’ll go into greater detail about each one of these categories to give you a better understanding of how they work.

Owned media

Owned media is any piece of content your company has control over.

Although we are grouping owned media as a function of PR, it’s similar to your marketing strategy.

I’m referring to things such as your blog posts, social media content, and website copy.

For example, if you’re learning how to enhance your content by building infographics, this type of media is owned by you.

You control how it gets created. You control when and where it gets distributed.

Owned media will help improve your overall PR strategy. When someone hears about your brand from another source, you want to make sure the content you own is informative and drives them to convert.

Paid media

To improve the visibility of your marketing campaigns, you may consider using a paid media strategy.

Just as the name implies, this is when you pay someone to display your content.

Social media ads and PPC campaigns both fall into this category.

But for a PR strategy, you may want to consider using social influencers to increase your product credibility.

Influencer marketing has become increasingly popular in 2018.

influencer marketing

Incorporating a paid media strategy will help expose your business to a more specific group of people who fit within your target market.

This is more effective than content that’s distributed to everyone and anyone who just happens to turn on a local news station.

Earned media

Earned media is out of your control, at least to some extent.

Your actions, behavior, and the quality of your products and services are all within your control. If you can get those things right, your earned media should be positive.

However, you don’t have control over what’s said about your brand with earned media.

That’s the biggest difference between paid media and earned media.

paid earned

For example, let’s say your brand or one of your products is reviewed on a third-party website. That’s an example of earned media.

Customers saying positive things about you on social media is earned media as well.

But earned media can also be negative.

Let’s say you did something wrong. In this case, you probably won’t be bragging on your website about your mistakes. That’s not something you’d highlight in your owned media content.

But if a news channel picks up that story and writes an article about your company on its website, it could give people a negative perception of your business.

That said, there’s an old saying I’m sure you’ve heard before:

“There’s no such thing as bad publicity.”

I can’t say I agree with that statement 100%, but don’t let one mistake discourage you too much. Your other PR efforts can still improve your reputation and increase your brand exposure.

Inbound public relations

I’m sure you’re familiar with inbound marketing.

This helps you reach customers through campaigns related to SEO, branding, social media, and content marketing.

But what about inbound PR?

You may have heard of it although you may not be very familiar with it. The concept and application of this term are actually quite simple.

With inbound marketing, you’re targeting customers. That’s not always the case with inbound PR.

Inbound public relations focus on media outlets. Here’s a visual aid to explain the inbound PR methodology:

inbound PR

As you can see, strategies targeting consumers and media outlets involve many of the same marketing channels and types of content.

In the past, I’ve explained how to develop a customer persona that improves conversion rates. You can apply the same concepts to creating a media persona.

Now, you just need to tweak a few things based on whom you’re targeting.

For example, let’s say you’re a local business owner. To help give back to your community, you make a donation to sponsor an event at a nearby high school.

You’re doing this to be charitable, but you also want some recognition for your donation.

In addition to sharing this information on your website, you could make the announcement at an event where you know a local news station would be present.

This increases the chances of getting the story picked up, which will give you positive PR.

Instead of focusing on repeat customers, as you would with inbound marketing, you want to focus on repeat publishers. This makes things much easier for you.

These are the media outlets that will continue running positive stories about your business.

Measuring PR goals

As I said earlier, it’s tough to see the result of your PR efforts with metrics such as sales.

But you can still use attainable goals to see if your public relations campaigns are working.

One of the first things you should do is track your brand mentions.

A brand mention occurs whenever someone talks about your business. This is a form of earned media.

Just because someone mentions your company doesn’t mean they’ll provide a link to your site. You do want that if the mention is positive.

Consider using a tool such as Mention to help you keep track of your brand mentions.

mention

In addition to helping you see what people are saying about your brand, products, or services, Mention can also connect you with potential influencers.

This tool is used by PR agencies, but it also has options for business owners. You can manage your PR efforts in-house instead of outsourcing them.

A mention of your brand may not be a good thing.

You need to take the time to review what people are saying. Sort out the positives, and use this to your advantage.

Reach out to certain websites talking about your brand to help you consistently build backlinks to your website.

With these backlinks, the earned media audience will be able to navigate directly to your site. The combination of more traffic and backlinks will improve your SEO ranking.

You also need to measure your website traffic.

Track new customers.

All these metrics will help you determine whether your PR strategy is working or whether you need to go back to the drawing board.

Responsibilities of a PR manager

Whether you’re looking to hire someone new or promote an employee from within, you need to know what a PR manager does on a daily basis.

For starters, a good public relations manager needs to have outstanding communication skills. That’s because they will be the voice and face of your company at times.

It’s common for the PR manager to be the one who speaks at events.

You should also find someone who has great writing skills. This person will write content, e.g., press releases of news related to your company.

It’s possible for you to use this person to write blog posts and other website content as well.

Find someone creative. And PR managers need to have strong research skills.

They’ll use tools, as I previously discussed, to find out what people are saying about your business. Then they’ll leverage that feedback to benefit your company.

The majority of businesses believe it’s hard to find new employees with the skills required to build and protect the reputation and credibility of their companies.

graduates

Even if your new hire has an MBA, it doesn’t necessarily qualify them to do the job of a PR manager.

We know 93% of business leaders say PR is just as important to their companies as every other type of communication method.

Whether you take on these responsibilities, hire someone, or delegate tasks to an employee, these are some of the things a PR manager would be responsible for:

  • write press releases
  • create fact sheets
  • send content to media outlets
  • provide media training to in-house staff
  • meet with external agencies or teams your company works with
  • analyze media content to leverage both owned and paid PR campaigns
  • attend industry events
  • represent the business at job fairs and trade shows

Make sure you find the right person to handle this job. Otherwise, your PR efforts won’t be effective.

Conclusion

Learning how to manage your public relations strategy properly can help improve your brand exposure.

While PR and marketing have many similarities, the two departments are not the same. It’s important for you to know the differences between these two strategies.

Understand how owned media, paid media, and earned media all have an impact on your brand reputation.

Use inbound PR tactics to target media outlets as opposed to consumers.

Track metrics that relate to your PR goals.

Part of having an effective public relations strategy means putting someone in charge of those efforts. You need to make sure that role is clearly defined in your company.

If your company is new to public relations, use this guide as a reference to help you build brand exposure.

How is your company leveraging owned media, paid media, and earned media to improve your PR strategy?



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12 Things I’ve Bought from Secondhand Stores in the Last Year

One of my favorite tips to hammer home on The Simple Dollar is the value of shopping at secondhand stores. About a year ago – I think I started the note last November – I started keeping track of things that I bought at the secondhand store with the goal of someday listing them in a post to give people the idea of what kind of value I find there, and today is that day.

In general, I don’t go to secondhand stores without a purpose, but I also don’t go there with a highly specific idea in mind. For example, I won’t go there if I don’t want anything, but I also won’t go there if the only thing that will work for my purposes is a blue long-sleeved shirt in a specific size. Rather, I’ll go there if I need to pick up a few summer shirts for my daughter.

Another example: I won’t go there if I absolutely must have a specific make and model of a small household appliance, but if any sort of slow cooker is fine, I’ll start at the secondhand shops.

To be clear, I use the term “secondhand shop” to include any store that sells used items. Goodwill and Salvation Army both fall into this category, as do places like Play it Again Sports and Plato’s Closet and local clothes consignment stores.

Here are 12 things I’ve bought at secondhand stores in the last year, how much I paid for them, and how they had a frugal impact on my life.

A couple of men’s dress shirts: This was one of several items I had in mind when I went “shopping” at secondhand stores last spring. I often find long-sleeved nice clothing in mid-spring, just as I often find short-sleeved nice clothing in mid-fall, because people often ditch a pile of clothing when they’re deciding what to keep for next year and what to get rid of. These shirts were in my size, very well made, and looked basically unworn, and they cost $10 each. Similar shirts aren’t found for less than $50 a pop.

Soccer cleats: My kids all needed some new soccer equipment, so we headed to a secondhand sporting goods store in the spring to pick up some items. We found a couple of soccer balls at a reasonable price, but the real find was a pair of soccer cleats perfectly in my daughter’s size at a good price. Kids outgrow cleats in just a season or two, it seems, so it’s kind of silly to buy them at full price. $15 for some Nike Bravata II cleats in really good shape was a buy I was very happy with.

A slow cooker: We already had a slow cooker, but when we were hosting a party, we found it would be useful to have a second one so that we could easily prepare two different soups and keep them warm as our guests arrived. I found one that was actually nicer than the one we already had for $3 at a Goodwill; it’s actually become our main slow cooker, while the other one has been relegated to situations where we use two. Believe it or not, we’ve actually had several situations since then where having two slow cookers has solved a logistical problem, so this has been really useful.

A couple of simple, small wall decorations for my office: For a long time, I knew the type of item I wanted to hang on my office wall, but I was just looking for the right one. This was very much a “know it when I see it” kind of thing. Surprisingly, I found the right thing at a secondhand shop that had a display of super inexpensive wall hangings.

A pile of boy’s t-shirts: My sons wear t-shirts everywhere we allow them to do so, and don’t really worry much at all about where they come from, so when I notice that they’re starting to run low, we’ll go to a secondhand store or two and I’ll let them pick out several of their choice. I veto ones that appear to be overly worn or have other issues, but we’ll usually go home with a wide variety of shirts that are in great shape in the $2 to $4 range. Why would I ever buy such things at a nice clothing store when these are perfect for their rough-and-tumble everyday wear?

A pile of used Dungeons and Dragons books: This was a serendipitous purchase. I found a pile of nearly mint condition D&D books, almost exactly like the ones I had when I was a teenager, for $0.99 apiece. In the condition they’re in, most of these books sell on eBay for $40 or more apiece, but I’m holding onto them for now because I’ve enjoyed reading through them for nostalgia’s sake, and it’s also made me want to play a little D&D with my kids.

A portable chess set: This was actually for my youngest son, who is a chess aficionado. I wanted a nice magnetic portable chess set so that he could set up chess problems on the board and look at them and think about them while in the car. He vastly prefers a physical board rather than some kind of chess app. The magnetic portable boards I’ve seen in the past that I thought would work well have been fairly pricy, but I found a perfect little one in the game section of a Goodwill store a while back for just a couple of dollars. I verified that all of the pieces were there and I happily bought it for him.

A bread machine: I should point out that I didn’t quite buy this at a secondhand store, but it’s close enough that I’ll count it here. I went to a few secondhand stores in the area looking for a bread machine and found one for $5 that seemed to work, but I was simultaneously talking to some people online about an upcoming family reunion event and I simply asked if anyone had a bread maker in their cupboard and one of them did and they just said I could have it, so I saved $5.

Since acquiring that bread maker, I’ve made at least 10 loaves of bread with it – if I had bought it for $5, the cost per loaf for the maker would have been $0.50, and thus, with the low cost of a few cups of flour, a bit of water, and a pinch of yeast and salt, I’ve enjoyed a lot of cheap homemade bread. The bread maker has sat in the back of the pantry when not in use.

Some discs for disc golf: A park within walking distance of our home has a free disc golf course, which I’ve enjoyed playing many times. I’ve used a friend’s disc set in the past and I’ve had a couple of discs of my own to use, but I wanted some different ones to try. However, good discs were prohibitively expensive – at least in terms of what I wanted to spend – until I saw a pile of them for a few bucks each at a used sporting goods store. Now I have several in my garage and that disc golf course has seen some more use.

Cheap clothes for a “zombie” Halloween costume: The goal was to find some clothes that we could mangle and get really dirty and rip up a little without worrying about the cost, so we found some pants and an old sweatshirt that were perfect for this for $2 each. We tossed them around in the dirt, rubbed various substances on them, and made them look as worn as possible. After that, we just added a bit of face makeup and suddenly we had a pretty convincing zombie Halloween costume.

A few older travel guides: I paid $0.50 apiece for these and picked up about six of them, in two separate visits to a used bookstore. These were a couple of years old, but they provided a great overview of some areas that Sarah and I are considering for summer vacations in the next few years. What I find fun about printed travel guides is that we can pass them around as a family and mark things that we’re each interested in in the area. With these, I’m going to give each family member a different colored highlighter and tell them to make a mark on, say, ten things they want to do on the trip, and that it’s a good idea to mark things other people have marked if you’re really interested because that will probably cinch that it happens.

A few dozen canning jars: I like to preserve foods, of course, but there are many other nice uses for canning jars, such as small item storage (think screws in the garage, for example, or a pen holder). I came across a bunch of completely unused canning jars with rings at a secondhand store for $1 per flat, which seemed like an absurdly good deal, so I picked up three of them.

Secondhand stores are wonderful places for picking up all kinds of useful things at very low prices. Just approach it with the right mindset – stop by when you have a few general things in mind that you might need – and you’ll often walk away happy.

More by Trent Hamm:

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This Couple Got a $600K Mortgage for Their 1st Home — Despite Unconventional Finances

Take Care: How to Ask for Work Benefits When You’re an Elder Caregiver

الخميس، 11 أكتوبر 2018

Expiring EE SIM cards a data rip-off

SIMs

Moneywise helps a reader who feels rippped off.

Last year, I bought a data SIM card from EE. It holds 24GB of data and cost between £80 and £100. I planned to use it when I had used up my current SIM card.

But there was a problem with my current SIM, so I took the unopened still-sealed packet into my local EE shop and said I was worried I might have a problem with that too. It turned out the number had been recycled and the data voided. They then told me I had to use the data within three months of buying it.

That has never been the case before. The 24GB card lasts a year from the date of activation. But the sales assistant said that you have to start using it – activate it – within three months of buying it, then you have to use all the data within one year of activation or lose it.

That didn’t make sense. They are unregistered SIM cards that are not associated with an account when you buy them. You have to register them and activate them to make them work.

The man in the shop said that because I bought the card a year ago, it had expired as I did not activate it within three months. How was I supposed to know this? On the front of the card it said it was valid until 2025!

I feel ripped off by EE. Can you help?

AS, Chester

It does seem a rip-off, so I contacted EE for an explanation. It told me that it is actually an Ofcom requirement to close SIM accounts that aren’t used. Apparently, it’s because it needs to recycle numbers to cope with the huge demand for new numbers.

The company told me: “As is standard across the mobile industry, after a certain period of inactivity, Pay As You Go accounts are automatically closed. This is a requirement as set by Ofcom.

“To keep a Pay As You Go account active, the account holder simply needs to make one chargeable call or send one chargeable text during a 180-day period.”

EE says it sends reminders to customers to explain that due to inactivity their account is likely to be suspended and, even after this, customers have a further 90 days to reactivate their number by contacting the firm’s customer services team.

That sounds fair, if you know that is the case. But even though she had been buying SIM cards for years this way, AS said she had never been informed.

She told me: “It may well be there in the small print in the T&Cs, but it wasn’t clear to me. The only clear thing is that EE has taken £100 of my money for nothing.”

EE refused to refund the money, but offered AS £20 as a gesture of goodwill. She turned that down and has taken her complaint to the Communications Ombudsman – and believes she has a good case.

I’m surprised that EE didn’t respond positively, but it’s a warning to other readers: check carefully the terms and conditions of anything you buy if you don’t want to be ripped off.

OUTCOME: Reader rejects £20 compensation and turns to the ombudsman

 

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Big Brother or Best Friend? Your Views on Data Could Snag a $5K Scholarship


No one saw it coming.

The computers shed their cords and climb into our hands, providing us with every bit of knowledge, entertainment and comfort we could ever imagine.

While we were distracted with crushing candies, filming the Harlem Shake and finding out which Harry Potter character we were, data was gathered on us.

The amount of harvested data increases by the day, and what it all means for the future — good or bad — remains unknown.

Do you have an opinion about its future impact or potential? Share your feelings about data for the chance to win a $5,000 scholarship toward college.

How to Enter the Data-Inspired Scholarship

Every semester, Liaison Technologies hands out a $5,000 scholarship to a high school senior, undergraduate or graduate student who submits a 30- to 60-second video about the role of data in the future.

The video must discuss an important aspect of data in society today or the future and include one interesting fact about you, the college you plan to attend and your major.

Upload the video and make it public on YouTube or Vimeo.

Submit the video url in an email along with your resume, your college and major to scholarship@liaison.com.

Applicants must be citizens and legal permanent residents of the U.S. or Canada, and selected colleges must be in the U.S. or Canada. However, exceptions can be made for international programs as long as they’re disclosed in the email submission.

The deadline to apply is Oct. 31, 2018 for the spring semester. The recipient will be announced Nov. 30.

Check out the past winners and scholarship details on the Liaison Scholarship Page.

Like The Penny Hoarder Life on Facebook to discover other scholarship opportunities.

And if you’re looking for even more scholarships to apply for, be sure to check out our list of 100 scholarships that will help you pay for college.

Stephanie Bolling is a staff writer at The Penny Hoarder. She’s rather mine for gems. Read her full bio here or say hi On Twitter @StephBolling.

The Penny Hoarder Promise: We provide accurate, reliable information. Here’s why you can trust us and how we make money.

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21 Grocery Stores That Help You Save Money on Gas


When I started driving in 2012, gas cost almost $4 per gallon. At the time, public transportation was practically nonexistent in Florida, which left us no choice — my family and I had to buy gas.

But by changing our grocery shopping habits, we haven’t paid full price for gas in years — and sometimes, we even get it for free. (OK, we still have to pay taxes on it, but where we live, that’s only about 2 cents per gallon).

We started with the now-discontinued Winn-Dixie fuelperks! program, which gave us a 5-cent-per-gallon discount on gas for every $50 we spent on groceries.

This was the only fuel rewards program I knew of at the time, but I thought there must be other grocery stores that offered similar discounts — and I was right.

No matter where you live, here’s how to save money on gas by buying groceries.

Grocery Stores With Fuel Rewards Programs

To find out, I took to the internet and asked our Facebook community group. Here’s what I found out, organized by region.

Nationwide

These national chains offer fuel rewards programs. Is there one near you?

1. Safeway

Safeway grocery stores offer fuel discounts through Sunoco — for every $100 you spend on groceries, you get 10 cents off per gallon.

You can stack rewards up to 20 cents off per gallon, though you can only redeem them on 25 gallons of fuel at a time. Simply register with the Sunoco app to keep track of your rewards and enter your phone number at the gas pump.

2. Kroger

In Kroger’s fuel rewards program, you earn 1 point for every dollar you spend in the store.

Once you’ve earned 100 fuel points (after spending $100 on groceries), you’ll get 10 cents off per gallon on up to 35 gallons.

You can redeem your Kroger fuel points by scanning your Plus Card at Kroger gas stations or Shell stations — though at Shell, you can only redeem 10 cents off per gallon.

You’re better off using the discount at Kroger gas stations, so you can stack your discounts. The maximum amount of points redeemable at Kroger Fuel Centers is 1,000 — or $1 off per gallon.

While you’ll usually earn double points (two points per $1 spent) on gift cards, a few users of our Facebook Community group mentioned that Kroger offers four times the points on gift card purchases during the holidays.

Another bonus: You earn 50 fuel points for every non-federally funded prescription you fill at Kroger (federally funded prescriptions help you earn 1 point for every $1 you spend).

3. Stop & Shop

Stop & Shop gives you 10 cents off per gallon for every $100 you spend.

You can stack deals for up to $1.50 off per gallon. Scan your Stop & Shop card at Shell or Stop & Shop gas stations to redeem your savings. These points have a shorter expiration date than most — 30 days — so plan your trips carefully!

4. Albertsons

At Albertsons, you receive one point for every dollar you spend on groceries, one point for every dollar spent at the pharmacy and two points for every dollar you spend on gift cards. Once you reach 100 points, you’ve earned 10 cents off per gallon.

You can redeem up to $1 off per gallon at Safeway, Randalls, Vons, Tom Thumb, Texaco and Chevron stations, as well as Albertson’s gas stations.

You can also keep track of your points and get access to additional store savings using the Albertson’s app for Android or iPhone.

Southeast

These stores with gas rewards programs are located anywhere from Florida through the Carolinas.

5. Winn-Dixie  

Winn-Dixie’s fuel rewards program has seen a few makeovers in the last few years. After parting ways with Plenti last year, the grocery chain has joined a new fuel perks program: SE Grocers rewards.

With SE Grocers rewards, you’ll earn 1 point for every $2 spent on qualifying purchases. For every 100 points earned, you’ll receive $1 off for groceries or 5 cents off per gallon at participating gas stations.  

Sign up for Winn-Dixie rewards here.

6. Bi-Lo

Scattered throughout Georgia and the Carolinas, Bi-Lo also offers fuel savings with SE Grocers rewards, which gives you 1 point for every $2 spent on qualifying purchases and either $1 off for groceries or 5 cents off per gallon at participating gas stations for every 100 points earned.  

Register for Bi-Lo Rewards here.

7. Harris Teeter

Located throughout Delaware, Florida, Georgia, Maryland, Virginia, Washington, D.C. and the Carolinas, Harris Teeter shoppers can earn one fuel point for every dollar spent in-store, two fuel points per dollar spent on eligible gift cards and 50 fuel points per non-federally funded prescription.

 

Every 100 fuel points earned equals 10 cents off per gallon on up to 35 gallons — with a maximum of 1,000 points redeemed per transaction — at Harris Teeter Fuel Centers and participating BP and Amoco stations.

8. Food City

In Tennessee and Georgia, Food City offers 15 cents off per gallon for every $150 you spend. Gift card purchases of $50 will net you double the points.

You can only use 15 cents off per gallon each day, but on Wednesdays, you can cash in 30 cents off.

Rewards are redeemable via Food City’s ValuCard at Gas n’ Go fuel stations.

9. Harveys Supermarkets

Florida, Georgia and South Carolina are home to Harveys Supermarkets.

Harveys also partners with SE Grocers rewards, so you’ll earn 1 point for every $2 spent on qualifying purchases and receive $1 off for groceries or 5 cents off per gallon at participating gas stations for every 100 points earned.  

Register for Harveys Supermarket Rewards here.

Northeast

Northeasterners, do you take advantage of any of these fuel rewards programs?

10. Giant Eagle

Located in Pennsylvania, Ohio, West Virginia, Indiana and Maryland, Giant Eagle’s fuelperks! program offers 10 cents off per gallon for every $50 spent at Giant Eagle, GetGo, Market District or Giant Eagle Express.

You can use these rewards at GetGo stations on up to 20 gallons of gas with your Giant Eagle Advantage card.

11. Price Chopper

Scattered throughout New England, New York and Pennsylvania, Price Chopper stores award you 10 cents off each gallon of gas for every $100 you spend in stores.

You can stack gas discounts and redeem them on up to 20 gallons of fuel at any participating Sunoco station with your Price Chopper AdvantEdge card.

12. Shaw’s

Spread throughout New England, Shaw’s offers 10 cents off per gallon for every $100 you spend, plus double the points on gift card purchases.

Redeem your points for up to $1 off per gallon at Sunoco stations by registering for MyMixx and entering your phone number at the pump.

13. TOPS

Located in New York, Pennsylvania and Vermont, TOPS offers 1 point for every dollar you spend with its GasPoints program. Get 10 cents off per gallon by earning 100 points.

Redeeming coupons? You’ll get 10 points for each one you use, and bonus items throughout the store offer extra points.

Fuel discounts are good on up to 20 gallons at any TOPS gas station by scanning your TOPS BonusPlus card.

14. Market 32

Owned and operated by Price Chopper, Market 32 services New York, Vermont, Massachusetts, Pennsylvania and Connecticut. It provides 10 cents off per gallon for every $100 you spend on groceries.

Use your discount at participating Sunoco stations by scanning your Fuel AdvantEdge card.  

Midwest

From Ohio through the Dakotas, buying groceries helps you save money on gas.

15. Shop N’ Save

Located in Missouri and Illinois, Shop N’ Save offers 10 cents off per gallon for every $50 you spend — which is twice the amount many other stores offer.

Use your Shop N’ Save fuel discount at Sunoco stations by scanning your Pump Perks card.

16. Pay Less Super Markets

Owned by Kroger, Pay Less Super Markets in Indiana offer one fuel point for every $1 spent.

100 points will get you 10 cents off per gallon, and you can stack ‘em for up to $1 off at Shell stations. Scan your Shopper’s card at the pump to receive your discount.

Codi, one of our Facebook community group members, said you can fill out the survey from your receipt once a week for 50 bonus fuel points — not bad for an extra 5 cents off per gallon.

17. Hy-Vee

Hy-Vee offers fuel perks on select grocery items that vary weekly.

Unlike other stores, there isn’t a set reward per dollar amount spent — either check the weekly ad or browse your local Hy-Vee to see which items offer fuel rewards.

Redeem points at Hy-Vee Gas, Casey’s, Shell or PDQ stations by swiping your Hy-Vee Fuel Saver + Perks card.

18. Cub Foods

Located in Minnesota and Illinois, Cub Foods offers fuel discounts at participating Holiday gas stations through its My Cub Rewards card.

You’ll earn 10 cents off per gallon for every $100 spent. You can earn up to $1.50 off per gallon — which would require spending $1,500 — on 20 gallons of gas.

West

The final frontier… of fuel rewards.

19. QFC

For every $100 you spend at QFC, you’ll receive 10 cents off per gallon.

Use your rewards at QFC fuel centers or participating Shell stations by swiping your Advantage card.

How much can you redeem? Stack your 10-cent discounts for up to $1 off per gallon.  

20. Fred Meyer

Fred Meyer is located in Oregon, Washington, Idaho and Alaska.

It offers 1 point for every dollar spent, and 100 points earns you 10 cents off per gallon.

Purchase gift cards for double points and fill prescriptions for 50 bonus points. Redeem your points, which are good on up to 35 gallons of fuel, at Shell or Fred Meyer gas stations with your Rewards card.

21. Fry’s Food

Located in Arizona, Fry’s Food offers 10 cents off for every $100 you spend.

Use your Fry’s Food fuel rewards at Circle K and Shell stations.

Fuel Rewards Tips

Now you know where you can score some gas rewards — but how do you make the most of them?

Here are some tips to help you maximize your savings with grocery store fuel rewards programs.

Buy Gift Cards for Double Points

This is an easy way to rack up your fuel rewards, as stores such as Albertsons and Fred Meyer offer double points on gift card purchases.

You don’t need to actually give them as gifts — purchase gift cards for restaurants or stores you already shop at. Better yet, buy gas gift cards and use them when you fuel up at a discounted price!

Keep an eye out during the holiday season, since some stores offer special gift card promotions with anywhere from two to four times the amount of fuel rewards.

Beware of Expiration Dates

As awesome as fuel rewards are, they all expire eventually. Stop & Shop fuel rewards expire after only 30 days, but most other retailers’ points last 60 or 90 days.

Make sure to check the terms of your fuel rewards program and use your points before they expire.

Get All Your Discounted Fuel

One downside of gas rewards is that you can only use the points once, even if your tank is smaller than the maximum number of gallons you can redeem.

Try to fill up when your tank is as close to empty as possible — that way, you’ll get more gas and maximize your savings.

If your car doesn’t have a large tank (and if it’s allowed by your gas rewards program), bring an empty gas can to fill with the remaining gallons, so you don’t waste your fuel rewards.

Shop on the Weekend

Now you’ll have an actual excuse to wait until the weekend to hit the grocery store.

Some stores, such as Kroger, offer double fuel rewards on weekends. It will probably be busy, but the savings might be worthwhile.

Other Ways to Save on Fuel

Some gas stations are now offering their own rewards programs, and most come with a free app to help you keep track of your rewards, take advantage of in-store sales and discounts, and even pay right from your phone.

Check out our list of the best gas station rewards so you can save on fuel every time you fill up.

Jacquelyn Pica is an SEO specialist at The Penny Hoarder. She never pays full price for gas thanks to her fuelperks!-savvy dad.

Jessica Gray is an editorial assistant at The Penny Hoarder. She updated this post for 2018.

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