الأحد، 4 فبراير 2018
LVH-Pocono nurses agree to three-year contract
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New Study Reveals Best Retirement Strategy
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11 Smart Ways to Use the ‘Extra’ Money in Your Paycheck as Tax Cuts Take Effect
What kind of impact will the Tax Cuts and Jobs Act have on your finances? That depends on whom you ask.
According to the Tax Policy Center, those earning less than $48,600 per year will see a federal tax savings of no more than $380 annually; those earning from $48,601 to $86,100 will get $930; and those earning $86,101 to $149,400 will see $1,810 extra. For someone paid biweekly, that works out to about $26, $35, or $69 per paycheck.
Using estimates from a wide variety of professions, Business Insider suggested annual changes of about $300 to $1,200, based on the model of a single, childless taxpayer who owns a house worth three times more than his annual salary.
Know Where You Stand
Not everyone is a single, childless homeowner, obviously; each case is different. In fact, depending on your circumstances, your overall tax bill might actually go up – even if you see extra money in your take-home paycheck – due to other tax act changes.
That’s why chartered retirement plans specialist Michael Dinich suggests that consumers run their 2018 expected earnings through a tax estimator calculator to compare what they’ll likely owe with what’s currently being withheld.
Doing so lets them “start planning tax reduction maneuvers,” such as saving for retirement (more on that below) or putting money into a health savings account.
But suppose you are on track to keep that extra $29 to $69 per paycheck. One of the more powerful yet effortless ways to improve your financial situation is to avoid lifestyle inflation — that is, to resist the urge to spend more as you earn more money. This allows you to grow your wealth without really making any big sacrifices or changes to your existing lifestyle.
So rather than let this extra cash trickle away, apply it toward a short- or long-term financial goal before you get used to seeing it in your account. Here are some ways to put that money to work.
#1: Save for retirement.
If you have a workplace retirement plan, use the extra funds to bump up your contribution – especially if there’s an employer match. “That’s an immediate 100% return on your investment,” says Teresa Mears, who blogs at Living on the Cheap. Since this is “extra” money, you won’t miss it – but you’ll “be really glad to have the money when you retire.”
No retirement program at your job? Start an individual retirement account. Don’t put this off another day, warns certified financial planner Delia Fernandez, who too often sees people in their 40s and 50s who haven’t saved much (or anything) for the future.
“It’s got to happen. You have to make it a habit of saving for retirement, no question about it,” says Fernandez, who works with middle-class clients in Los Alamitos, Calif.
For tips on how to find additional funds in your budget, see “Saving Enough for Retirement When Money is Tight.”
#2: Pay down credit card debt.
Some people say you should save for retirement before paying down debt. But unless your cards are at a very low (or 0%) interest rate, take care of them first.
This saves you a lot of money in interest, and once the balances are paid off, it’ll mean increased monthly cash flow – which in turn means more bucks for retirement and other financial goals.
#3: Create or add to an emergency fund.
I’ve said it before and I’ll keep on saying it: Having a dedicated fund to take care of life’s unpleasant surprises is essential. Some money pundits say you need three to six months’ worth of living expenses, but don’t think about that right now or you might never start. Instead, aim for saving $500 by the end of the year.
Or, maybe, in the next six months. That would be about $83 a month, or about $2.77 per day. Bank any tax-break funds that wind up in your paycheck, and also check out the “saving money” archives here at The Simple Dollar for help on finding that extra money.
#4: Put money into a college savings plan.
Your kid(s) may be able to graduate debt-free if you save for higher education now. Even if you can expect only a few hundred bucks extra in your paycheck, imagine how those dollars will grow over time. Putting an extra $35 every two weeks into your child’s 529 plan would mean an additional $23,628 in 15 years, assuming 7% growth.
#5: Accelerate auto loan payoff.
Anxious to get out from under? You should be: The sooner you get rid of the monthly car payment, the more cash flow will be available for longer-term goals. Apply your newfound funds to paying down more of the principal every month, without fail.
And while you’re at it, check out the possibility of refinancing the auto loan. Maybe you financed at the dealership last year because you didn’t know how to shop around. You could save hundreds or thousands by refinancing – and the extra payments you’ll be making will go toward a lower principal. Win-win.
#6: Investigate insurance.
Have you been living without renters insurance? That’s super-risky and the insurance itself is pretty cheap, so get yourself some quotes right now.
If you’re a homeowner, see if the policy you took out a few years ago is still enough to cover repair or replacement of not just the structure but your belongings.
Do you have term life insurance? This can be surprisingly affordable, especially if you’re young and reasonably healthy. Even if you don’t have a spouse and/or kids right now, who knows where you’ll be a couple of years down the road? Lock in a low rate for the next 20 or even 30 years.
#7: Put some money into your home.
Even if your tax-break money doesn’t amount to much, it will likely pay for some minor fixes like applying a protective sealant on a wood deck, installing a programmable thermostat, or changing over to low-flow faucets or showerheads. Even minor upgrades – a new shower curtain, a fresh coat of paint in the living room – can make a big difference in the way your home feels.
#8: Put some money into your car.
Looking at a scheduled maintenance checkup six months from now? Stash the extra cash in a dedicated fund, along with any other money you can set aside.
And if the maintenance is needed right now, borrow from savings and then put the extra money back in each week without fail. (Hint: Automate a transfer from each paycheck back into savings.)
Also on the topic of maintenance…
#9: Pay attention to your health.
If you’ve put off going to the doctor, the dentist, or the optometrist, make this the year you take care of business. Each paycheck, set aside the new money you’re getting to cover any co-pays, or borrow from savings and return it without fail. (Again: Automating is your friend. If you don’t see it, you won’t miss it.)
A number of ways to trim healthcare costs can be found in The Simple Dollar archives. For example, ask if you can get a discount for paying with cash instead of credit (I saved 5% on major dental work this way), and watch for discounts on dental and/or optometrist exams in the Val-Pak blue envelope, local shopper publications, and social buying sites like Groupon and Living Social.
#10: Build a deep pantry.
Resist the impulse to use the extra funds to take your spouse and kids out for pizza. Stock up instead on foods, paper products, cleaning supplies, and any other items your household uses most often. Bonus frugal points if you can get these items at a warehouse store, a discount grocery like Aldi or Fareway, or even just on sale.
Having lots of food on hand makes it easier to cook vs. getting takeout. In addition, the less often you go to the supermarket, the less likely you are to spring for items that aren’t on your shopping list but that looked/smelled so good.
#11: Buy a freezer.
You can get a small- or medium-sized freezer for $200 or less – maybe a lot less, if you luck into a deal on Craigslist or at an estate sale.
Having one lets you prep and freeze a bunch of future dinners, preserve homegrown fruits and vegetables (or local produce bought cheaply during the peak of the season), and stock up on irresistible grocery deals. Recently my partner and I took advantage of $1.97-per-pound ground beef, buying the limit of 15 pounds. Thanks to our freezer we have a lot of meatloaf, burger and chili makings safely stashed, and at an unheard-of-for-Alaska price.
The Bottom Line
Less than $30 may not sound like much. But it can make a big difference over time. Pretend that the tax act never happened – after all, you’ve been managing without it – and salt away those funds for future success.
Veteran personal finance writer Donna Freedman is the author of “Your Playbook for Tough Times: Living Large on Small Change, for the Short Term or the Long Haul” and “Your Playbook for Tough Times, Vol. 2: Needs AND Wants Edition.”
Related Articles:
- Simple Preparations, Big Savings: How Spending a Bit of Time and Money Now Saves More Money and Time Later
- Six Fresh Ways To Think About Retirement Savings
- 20 Key Strategies for Finding Incremental Savings in Your Life
The post 11 Smart Ways to Use the ‘Extra’ Money in Your Paycheck as Tax Cuts Take Effect appeared first on The Simple Dollar.
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Here’s One Inexpensive Way to Avoid Getting Sick (Hint: It Involves Soap)
Are you reading this article on your mobile phone? There are probably thousands of germs on its screen right now.
And you’re no better off using a computer to read this. Your keyboard and mouse are likely swarming with bacteria, too.
I’m not trying to gross you out, I swear.
I just want to remind you that flu season is particularly wretched this year, and the virus could be lurking on items we handle all day.
Besides being no fun, getting sick is really expensive, so it’s important to avoid accidentally picking up germs as you go about your day.
But germs don’t just hitch rides on phones and computers. They congregate on all kinds of places, including car keys, shopping cart handles and even bars of soap.
Catching the flu is awful, but even a common cold can knock you out for a few days; so for heaven’s sake, wash your hands.
According to the Centers for Disease Control and Prevention, handwashing with soap:
- Lowers respiratory illnesses in the general population 16 to 21%
- Reduces diarrheal illness in people with weakened immune systems by 58%
- Reduces diarrheal illness in the general population by 31%
The CDC recommends washing your hands before eating; after using the bathroom, sneezing, coughing, blowing your nose or touching a sick person; and before and after preparing food or treating a wound.
Unfortunately, we can’t rely on everyone we meet to wash their hands well — or even at all.
A new survey by Bradley Corporation revealed “just two-thirds of respondents say they ‘always’ wash their hands after using a public restroom. Moreover, 38% report they ‘frequently’ see others leave a public restroom without washing.”
Ewwww.
When it comes to staying healthy, we need to take matters into our own hands, if you will.
The CDC recommends washing your hands with warm or cold running water and soap for at least 20 seconds. Rinse, then dry your hands with a clean paper towel or simply let them air dry.
If you don’t have access to soap and water, hand sanitizer will do in a pinch. “[B]ut sanitizers do not eliminate all types of germs and might not remove harmful chemicals,” notes the CDC.
Useful Alternatives to Handshake Greetings
Now that I’ve told you there are people out there who don’t wash their hands after using the bathroom, you may be reluctant to shake hands with people when you greet them.
I don’t blame you.
In fact, 45% of Bradley survey respondents say they avoid shaking hands with people altogether.
Instead they wave hello, fist bump or air kiss.
Personally, I’m a fan of the elbow bump.
It may look silly but I can’t remember the last time I caught a bug by licking my elbow.
Lisa McGreevy is a staff writer at The Penny Hoarder. She can’t really lick her elbow.
This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.
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السبت، 3 فبراير 2018
LVH-Pocono nurses agree to three-year contract
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What Happens If I Don't Pay Back My Debt? Different Debt Defaults, Different Results (But None of Them Are Good)
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A family protects the farming tradition in Cherry Valley
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Inspiration from Brad Stevens, Dolores O’Riordan, Steno Pads, and More
Once a month (or so), I share a dozen things that have inspired me to greater personal, professional, and financial success in my life. I hope they bring similar success to your life.
1. Jim Rohn on discipline and regret
“We must all suffer from one of two pains: the pain of discipline or the pain of regret. The difference is the pain of discipline weighs ounces while the pain of regret weighs tons.” – Jim Rohn
Lately, my exercise routine has been far more regular than it has been since … I was in college, maybe? What changed?
For me, the shift was in asking myself a single question each day. I’d see exercise on my to-do list, and I’d ask myself: “This might not be fun, but what will my life be like if I don’t do this and don’t keep up my exercise routine? Do I want that life? How does the misery of that life compare to the misery of a little workout?”
Thinking about exercise in that way is doing wonders for pushing me toward doing it. I joined a local taekwondo class with my family and I think about those questions before every class. I think about it when I practice and train for it at home, too, as I’ve adopted some home bodyweight exercises and kicking drills that supplement the class.
Is the loss in quality of my life really worth the small cost of working out today?
You can put this in almost any context you like in which you’re trying to make a hard change in your life. Is the difficulty of this little choice right now worth the life I’d have if I don’t commit to this choice?
You can apply it to smoking. You can apply it to drinking. You can apply it to uncontrolled spending. You can apply it to studying.
It’s discipline, and it’s really powerful.
2. Lisa Feldman Barrett on how you aren’t at the mercy of your emotions because your brain creates them
From the description:
Can you look at someone’s face and know what they’re feeling? Does everyone experience happiness, sadness and anxiety the same way? What are emotions anyway? For the past 25 years, psychology professor Lisa Feldman Barrett has mapped facial expressions, scanned brains and analyzed hundreds of physiology studies to understand what emotions really are. She shares the results of her exhaustive research — and explains how we may have more control over our emotions than we think.
One big pattern I’ve noticed lately is that science is catching up to a lot of precepts that one finds in ancient philosophies like stoicism and Buddhism. Those philosophies, and the practices around them like self-reflection and meditation, are being shown to be helpful in improving a person’s mental and physical health.
When I watched this video, I couldn’t help but think about stoicism. Stoicism has been around for thousands of years. It’s the idea that it’s okay to feel emotions, but that you should observe them and reflect on them and not necessarily act on them, because acting on them is often a mistake in the moment (think about an angry person raging, or a person splurging on impulse).
For some people, that seems really hard, but it turns out that science is uncovering that our brains really are equipped to do those things if we just cultivate it a little. Being able to keep our mouths shut and our faces and bodies calm in an emotionally charged situation can be incredibly valuable and our bodies and minds already know how to do this.
3. Brad Stevens on little things
“When considering the consequences of not doing the little things, you realize there are no little things.” – Brad Stevens
The important factor isn’t whether something is a “big” thing or a “small” thing, but whether or not something actually matters or doesn’t matter to the thing you’re trying to achieve.
For example, tying your shoes before playing basketball is unquestionably a quick and seemingly minor task, but it actually matters to your ability to play, so it’s not a little thing at all.
Often, we keep practicing life routines that are filled with all kinds of pieces that don’t matter, both big and small, along with some that do matter, also big and small.
Our goal in living a successful life isn’t to “not sweat the small stuff,” but to toss out all of the big stuff and small stuff that actually doesn’t matter in terms of what we want from life, and then give respect and focus to the true things that remain, even if it’s something as simple as tying our shoes.
4. Brain.fm
Brain.fm is a service that provides procedurally generated ambient music that’s intended to amplify a person’s ability to focus, meditate, relax, or sleep by producing music at a rhythm and beat that’s in line with the brain waves that naturally occur in your brain when you focus, meditate, relax, or sleep.
I have been using Brain.fm quite a lot for focusing (while working or reading) and when meditating and I’ve found it makes a tremendous difference. I just turn it on for an hour or two when I sit down to write or to outline posts, or I turn it on for fifteen minutes while just concentrating on the breath, and I find it makes a tremendous difference in the quality of both experiences. I haven’t used it for relaxation (I like to listen to podcasts when relaxing) or sleep (I like silence) yet.
For me, I find that I have to play it fairly loudly for it to really start having a positive effect. Quiet playback seems to have very little positive effect, but if I feel like the room is nearly awash in the sound, it seems to flip some switch in my head.
I recommend giving it a serious shot. Brain.fm provides a nice trial package that you can use for free to see if it works for you. I’ve found that it works tremendously well for me.
5. Seneca on daily review
“I will keep constant watch over myself and – most usefully – will put each day up for review. For this is what makes us evil – that none of us looks back upon our own lives. We reflect upon only that which we are about to do. And yet our plans for the future descend from the past.” – Seneca, Moral Letters, 83.2
I am a strong, strong believer in self-reflection and daily review. I spend as much as ten hours a week in focused self-reflection and review of what I’ve been doing lately – no joke. I do a lot of journaling and consideration of where I am and what I’m doing in my life and it often provides a nice arrow toward where I want to go.
Such practices help you filter through all of the things you’re thinking about doing, all of the things you have done, where they overlap, and what that means for where you should be going. It really helps you to start filling in meaning in all of your future directions.
It’s a bit like wandering through a maze. Stopping and looking around, both forward and backward, will get you to the exit far faster than just running around and quickly making decisions at each turn.
6. Joan Blades and John Gable on your filter bubbles and how to free yourself from them
From the description:
Joan Blades and John Gable want you to make friends with people who vote differently than you do. A pair of political opposites, the two longtime pals know the value of engaging in honest conversations with people you don’t immediately agree with. Join them as they explain how to bridge the gaps in understanding between people on opposite sides of the political spectrum — and create opportunities for mutual listening and consideration (and, maybe, lasting friendships.)
While this video is talking specifically about political bubbles, I find that people use filter bubbles in almost every aspect of their life. We all choose what publications we read about anything and what channels we choose to watch.
Some of us filter out the news. Some of us filter out everything but the news.
Some of us filter out the political talk. Some of us filter out everything but the political talk.
Some of us filter out the sports. Some of us filter out everything but the sports.
It’s not an intentional thing, either; different people see different things and find that different details are worth focusing on and sharing, which may not create a complete picture of anything.
Every time we make a choice like that, we’re choosing to eliminate something that may inform and enrich us. There’s a real cost to that, one that’s paid in the form of making it more difficult to relate to some people.
The best solution I’ve found – and this video seems to concur with – is to have a large repertoire of things we read and watch and turn to different ones regularly. Get your news and commentary from several different places and know that the truth is somewhere in the middle.
Another approach I find useful is to simply have a strong general background on lots of things and don’t worry too much about the latest events. Having that approach means you can carry on meaningful conversations about almost anything and you can simply rely on questions to fill in the latest details, giving the other person in the conversation some opportunity for expertise (which everyone enjoys).
Another absolutely key principle – never attribute to maliciousness that which can be explained by simple human error. People aren’t perfect, and simple human mistakes are often blown up into some kind of malicious conspiracy. Don’t fall into that trap.
7. The humble steno pad
For the last month or so, I have a very simple routine that I follow when I first wake up in the morning. I get up, use the bathroom, drink a little water, do some stretching, pour myself a cup of black coffee, and then sit down with a steno pad for one simple purpose: I write down the three big things I want to achieve today.
Today, for example, my “big three” consist of achieving five “writing checkoffs” (a metric I use to keep my writing going forward at a regular pace), an hour worth of focused organization of my office, and some devoted time spent studying a book I’m struggling with. If I achieve those three things, then it’s a pretty good day.
One of the reasons I like this steno pad is that it’s big enough that I can sketch out ideas if I need to but it’s small enough to fit nicely alongside a book. It’s not perfectly portable, but it’s a very nice size for a lot of things.
I find it’s the best of all worlds for me for planning out my day and what I want to get done. It’s become a valuable part of my routine.
8. Herbert Simon on attention in the information age
“In an information rich world, the wealth of information means a dearth of something else; a scarcity of whatever it is that information consumes. What information consumes is rather obvious; it consumes the attention of its recipients. Hence a wealth of information creates a poverty of attention.” – Herbert Simon
Attention and focus are our most valuable commodities today. It is only through attention and focus that we actually achieve things and aren’t just swept aside in a flood of information and distraction and smartphone notifications.
The question really is what do we turn our attention and focus to? What are we doing with what attention and focus we have? Even more than that, are we so distracted by the flood of information that it becomes a struggle to even direct our attention and focus?
The people that keep succeeding and breaking new ground are the ones who have figured out how to focus through this flood of information. To me, this is one of the biggest challenges of modern life, and Herbert Simon figured it out many, many decades ago.
9. The Cranberries – Zombie (acoustic)
Dolores O’Riordan, the lead singer of The Cranberries, passed away at an untimely early age in January. The music of The Cranberries was a big part of my life for several years and their music still sometimes echoes through the rooms of our home.
I listened to their albums No Need to Argue and Everyone Else Is Doing It, So Why Can’t We? over and over during a particularly difficult period in my life, when I was really trying to figure out where the road of my life was headed.
There was something about her voice that grabbed me. She managed to mix toughness and vulnerability with a wonderful Irish accent.
I will miss her voice. It is a light that will never go out because it’s captured in recordings and in videos like the one above.
10. Warren Buffett on habit
“Chains of habit are too light to be felt, until they are too heavy to be broken.” – Warren Buffett
The path to a better life is in building chains of habit that reflect good behaviors and our best ideals, as well as in finding and breaking chains of habit that reflect us at our worst.
Of course, breaking the chains of bad habits is really, really hard. When you’ve adopted something as a routine and it’s ground into your life, even if that habit is really self-destructive, it can be so incredibly hard to break.
One of the most powerful things you can do in life is to never, ever start down the path of establishing a self-destructive routine. Never even open the door to it.
11. Heather Lanier on how “good” and “bad” are incomplete stories we tell
From the description:
Heather Lanier’s daughter Fiona has Wolf-Hirschhorn syndrome, a genetic condition that results in developmental delays — but that doesn’t make her tragic, angelic or any of the other stereotypes about kids like her. In this talk about the beautiful, complicated, joyful and hard journey of raising a rare girl, Lanier questions our assumptions about what makes a life “good” or “bad,” challenging us to stop fixating on solutions for whatever we deem not normal, and instead to take life as it comes.
When I was in school, children with developmental delays were usually entirely separated from the main population of the school. I understand the reasoning behind why that was done, but on the whole, I feel that the separation did a disservice to everyone involved.
Today, that type of boundary is much lower. In my children’s schools, there is much more interaction between all children of the same age, regardless of the developmental delays of some of the children. This is a net benefit for all of them, as it gives all students a broader understanding of the differences between us.
Part of the benefit, of course, is that teacher training in that regard is much better today than it was back then. Many teachers today know how to handle issues that will come up in such situations, whereas in the past, such ideas were never really covered at all in teacher training outside of very specific curriculums.
This video made me think deeply about those changes in education and helped me navigate some difficult conversations recently with my own children. Any video that has come to the forefront of my thinking that much in recent days deserves to be shared here.
12. John C. Maxwell on daily routine
“You’ll never change your life until you change something you do daily. The secret of your success is found in your daily routine.” – John C. Maxwell
One of my big focuses of the year so far has been really hammering down a set of good daily habits and a better daily routine. I want a typical day to be one that ends up, at least in part, forging me into a better person than before.
That’s not easy. Changing habits is hard, especially when the change involves switching to something that, at first, seems more mentally or physically strenuous, even if that difference goes away over time.
Overall, I’m trying to develop an ordinary day to the point where I can easily repeat it but that over time it creates a better me, like flowing water smoothing out a pebble.
My goal for 2018 is to trust the process, something I’m going to write more about soon.
The post Inspiration from Brad Stevens, Dolores O’Riordan, Steno Pads, and More appeared first on The Simple Dollar.
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Cost of sinkholes, leaks at ES North adding up
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الجمعة، 2 فبراير 2018
DIY Addicts, Pause HGTV and Check Out These Writing Gigs for The Spruce
If you love all things home related, like finding awesome recipes, picking out the perfect kitchen backsplash and tackling new DIY projects, then we’ve got some awesome work-from-home jobs for you.
The Spruce, a Dotdash brand, is a website totally devoted to giving its readers the best tips and inspiration on how to have the best home. Who doesn’t love some good anti-clutter tips, am I right?
The Spruce is looking for several freelance writers and photographers to contribute content to a wide variety of categories on its site, including home decor, food and pets.
Freelance contributors will be given article assignments and will have the opportunity to get a longer-term contract.
But if you don’t like writing or photography, no worries. You can check out our jobs page on Facebook — we’re always posting cool work-from-home opportunities.
Freelance Writing and Photography Positions at The Spruce
Pay: Per assignment, not specified
Pets Writer
As a pets content contributor for The Spruce, you would be responsible for creating list-style articles on general pet topics such as veterinary medicine, behavioral training and breed profiles.
Applicants for this position should have:
- Strong article layout and headline writing skills
- The ability to write for a broad audience in a casual voice
- Previous experience writing for a blog, magazine or media outlet highly preferred
Note: Veterinarians and other related professionals are preferred.
Apply here for the freelance pet writer position.
Home Renovations Writer
A home renovations writer will be responsible for creating lists, step-by-step tutorials and how-to articles on topics such as electrics, plumbing and general DIY.
Applicants for this position should have:
- Strong headline writing skills
- An understanding of SEO
- The ability to write for a broad audience in a casual voice
- Photography skills highly preferred
- Previous experience writing for a blog, magazine or media outlet highly preferred
Note: Being a professional in plumber, carpenter or electrician is preferred.
Apply here for the freelance home renovations writer position.
Home Decor Writer
Home decor writers for The Spruce will contribute slideshows, listicles and step-by-step tutorials. Some examples of topics include budget decorating, kitchen design, and small space living tips.
Applicants for this position should have:
- Knowledge of current design trends
- Strong headline writing skills
- An understanding of SEO
- The ability to write for a broad audience in a casual voice
- The ability to source photos for articles
- Previous experience writing for a blog, magazine or media outlet highly preferred
Apply here for the freelance home decor writer position.
Gardening Writer
Gardening and landscaping contributors will create listicles, roundups, plant profiles, and how-to articles about house plants, herbs, trees and general gardening topics.
Applicants for this position should have:
- Strong headline writing skills
- An understanding of SEO
- The ability to write for a broad audience in a casual voice
- The ability to source photos for articles
- Photography skills preferred
- Previous experience writing for a blog, magazine or media outlet highly preferred
Apply here for the freelance gardening writer position.
Food Writer
Food and beverage writers will create listicles and step-by-step tutorials on topics like recipes, ingredient profiles, and cooking and baking techniques.
Applicants for this position should have:
- Strong headline writing skills
- An understanding of SEO
- The ability to write for a broad audience in a casual voice
- The ability to source photos
- Food photography skills preferred
- Previous experience writing for a blog, magazine or media outlet highly preferred
Note: Professional chefs, bakers, cake decorators and related professionals are preferred.
Apply here for the freelance food writer position.
Food Photographer
As a freelance food photographer, you would be responsible for making, styling and shooting recipe tutorials for the food and beverage content section.
Applicants for this position should have:
- Photo editing skills
- Strong understanding of lighting, staging and color composition
- Food photography skills highly preferred
- Experience taking photos for a blog, magazine or media outlet highly preferred
Note: Professional food stylists, food photographers, chefs, bakers, cake decorators and related professionals are preferred.
Apply here for the freelance food photographer position.
Crafts and DIY Writer/Photographer
As a contributor to the crafts and DIY section, you would create and photograph projects such as kids crafts, needle crafts and general DIY projects.
Applicants for this position should have:
- The ability to explain DIY projects through photo tutorials
- Photo editing skills
- Experience writing and taking photos for a blog, magazine or media outlet highly preferred
Apply here for the freelance crafts and DIY writer/photographer position.
Kaitlyn Blount is a junior staff writer at The Penny Hoarder. She may or may not be an HGTV addict. Chip & Joanna are #goals.
This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.
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Equifax Just Gave Us 5 Extra Months to Take Advantage of Free Credit Freeze
Last year, Equifax left the personal information of over 145 million people exposed to those creepy bad guys who lurk in shadowy corners of the dark web.
Not cool.
To tame the angry mob, Equifax announced it would waive all fees for credit freezes until Jan. 31. If you meant to take advantage of the offer but let life get in the way, Equifax will give you a second chance.
Equifax Extends Credit Freeze Offer Through June
Equifax announced it has extended its credit freeze offer through June 30. That means you have until nearly five extra months to freeze your credit with Equifax for free.
Freezing your credit is a simple way to keep others from opening new accounts in your name. Once you freeze your account, you can simply unfreeze it for a short period if you need to get a loan or open a new account. The current Equifax offer also waives fees associated with unfreezing and refreezing your account.
However, to truly protect your credit, you would want to have it frozen by all three major credit bureaus: Equifax, Experian and TransUnion. While Equifax is offering free credit freeze as a mea culpa, you may have to pay a fee to have the other bureaus do the same thing. While it’s up to you, experts say the best way to protect your credit after the major breaches over the past year is to freeze it.
So unless you like the idea of some guy in Bermuda soaking up rays on his new credit card in your name or a lady driving a new Mercedes-Benz that you’ll pay for, you may want to spend a few minutes and take Equifax’s offer.
Tyler Omoth is a senior writer at The Penny Hoarder who loves soaking up the sun and finding creative ways to help others. Catch him on Twitter at @Tyomoth.
This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.
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Now Is a Good Time to Negotiate a Lower Rent. Here’s How and Why
Last year, I was driving a three-hour round-trip commute to work. (I know.)
But when I finally decided to find a place closer to the office, the reality of a hardcore apartment hunt (and those rent prices that make you want to curl up in a ball and cry) slapped me right in the face.
But while an apartment hunt is often pretty brutal, it’s nothing compared to the home-buying process — and it seems like more and more people are starting to agree.
In fact, since 2006, the number of renters in the U.S. has increased by 23 million (that’s about a quarter more than there were a decade ago). Compare that to the measly (by comparison) 700,000 new homeowners in the same time frame, and you start to see a picture of a country full of people still a little bruised by the late-2000s housing debacle.
Because of this rental boom, however, rent rates have been climbing steadily over the past several years. And for the most part, they’re rising faster than the rate of inflation. At the national level, rent rates are up 2.6% year-over-year right now, while inflation stands at a slightly lower 2.1%.
But!
Month-over-month, rent rates are actually down right now — and have been since October — and that could mean really good news for you.
Rent Rates Are Down Right Now
Apartment List recently published its January 2018 U.S. rent report, and according to the data collected, rent rates are currently down in 60 of the 100 largest cities in the U.S. (and more than likely plenty of the smaller ones, as well).
This decrease is largely due to the fact that the fall and winter months are off-season for renters; college students and families with children are generally tied to the school year, while others simply prefer to move when the weather is more favorable. In the spring and summer, the rental season picks up again (and the rent rates go back up).
Fortunately, this slowed rental activity in the cooler months can be a big plus for renters.
Because fewer people are looking to move, landlords tend to drop rent prices to lure renters in as they struggle to fill vacant apartments. (A low rent check is better than no rent check, right?)
For renters currently looking to make the move, this means a season of low prices that can be locked in for the foreseeable future. For those already locked into a lease, this means a leveraging tool that can be used to negotiate a lower rent payment right where you’re at.
Negotiate a Lower Rent Rate
If there was ever a time to negotiate (or lock in!) a lower rent rate, it’s probably right now. As rent prices continue dropping, landlords are sure to be a little flexible.
To get the best rate, however, you’ll have to be an expert negotiator. (I promise it’s not as hard as it sounds — anyone can negotiate with the right tools!)
Here’s how to get started:
First things first, you need to know the market. Do your homework, look up similar places in the area and come prepared with a list of similar apartments or homes with competitive rates. That way, you let the landlord know you’ve got options, and that you can easily move on to the next vacant apartment.
Next, check out this list of questions to ask before signing a lease. You can often use the answers to these questions to negotiate a little off your rent here and there — especially if you’ve done your homework and can mention that little place you toured yesterday that did have a washer and dryer on site.
Then, learn how much leverage you have. Do you have a good credit score? A great rental history? Letters of recommendation? Landlords don’t just want money — they want reliable renters who are going to take care of the place. If you can show that you can be an outstanding tenant, you might be able to knock a few more bucks off your monthly payment.
Finally, be sure to know what your landlord wants in a renter. If the apartment complex is decidedly not pet-friendly (even if they’re allowed), and you’re (sadly) petless, use that to your advantage and let them know you won’t be petitioning to keep animals in the apartment. If you don’t smoke, it doesn’t hurt to let them know that, either. The less (pricy) cleaning the landlord has to do when you move out, the more open they’ll probably be to a discussion about the rent rate.
Even if you manage to knock just $50 or $100 off your monthly rent payment, it can add up pretty quickly.
Over the course of a year, you could even put your first $1,000 into savings!
If you’re still struggling to make the rent payment each month, however, check out these tips and tricks for saving on your monthly bills — and making those last few dollars so you don’t miss a payment.
Grace Schweizer is a junior writer at The Penny Hoarder.
This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.
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Google Flights Will Now Show What’s Not Covered in Basic Economy Tickets
When comparing the cost of flights, travelers are often tripped up by one thing: basic economy tickets.
Several airlines — American, Delta and United — have rolled out this offering to passengers. A notch lower than regular economy class, basic economy tickets come at a lower cost but generally don’t include any extras, such as free carry-on bags, space in the overhead compartments or the ability to select your seat.
Don’t even expect any checked baggage.
Those options are available, but at an extra cost — making the deal you snagged not as inexpensive as you initially thought.
Thankfully Google is making things a bit more transparent by adding a new feature to its Google Flights application.
When users search for flights on Google, they’ll be able to see which are basic economy tickets without getting too far into the reservation process, the company announced Wednesday. They’ll receive information about what is included in the ticket price and how much any add-ons will cost.
For example, Google shows it could cost $39 more to upgrade from basic economy to a regular economy ticket on United, which includes overhead bin space and seat selection.
This information is only available for flights on American, Delta and United.
Travel and Leisure notes the the new feature doesn’t exactly “level the playing field” when it comes to quickly comparing airfare — passengers still have to do a little math if they’re adding on extras, like a carry-on bag. But the upfront transparency will help them make a more informed decision about their airfare purchase.
Once travelers have reserved their flights, Google will also share more detailed information on flight delays, the company also announced Wednesday. While Google Flights already lets users know when flights are delayed, now it will tell users why the flight won’t be arriving on time, and it will also predict (with up to 80% confidence) that a flight could end up being delayed.
Nicole Dow is a staff writer at The Penny Hoarder.
This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.
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The U.S. Has a Saving Problem. Here Are 4 Slick Ways to Tackle Yours
If you’re like me, you probably stink at saving.
In fact, I recently debunked a claim by Bank of America that 15% of millennials have $100,000 saved. In reality, a third of Americans have $1,000 or less socked away for retirement or financial emergencies.
But it doesn’t have to be this way.
4 Ways to Pad Those Retirement Savings Right Now
See, plenty of people are in your shoes and don’t have $100,000 saved. But there are definitely steps you can take to be on your way to whatever your savings goal might be.
Try a few of our favorite hacks for tackling savings.
1. Start Robo-Investing With These Tools
OK, this sounds totally weird. You might be imagining a metallic bank teller, but robo-investing is actually a way of investing for the future without even thinking about it.
Stash lets you start investing with as little as $5 and for just a $1 monthly fee for balances under $5,000. (The first month is free.)
Acorns, which will give you a free $10 to start, automates your savings by rounding up purchases you make on a connected credit or debit card, then investing the change into a fund.
As for which one is best, that’s totally up to you.
2. Switch Banks and Make Money Off Your Savings
Aspiration’s Summit checking account, an online-only bank account, is a favorite around Penny Hoarder HQ.
There are no monthly fees, you’ll automatically get reimbursed for ATM fees and Aspiration pays up to 1% interest on your balance. You could start socking away money for retirement in no time.
3. Get the Most out of Your 401(k)
Got a 401(k)? You’re on the right track.
Now, you just need to make sure it’s doing what you need it to. However, tapping into that account and deciphering the information — or lack thereof — can be hard.
There’s a robo-advisor for that. Blooom, an SEC-registered investment advisory firm, will optimize and monitor your 401(k) for you.
A few of us Penny Hoarders use the service. It gives you an initial 401(k) checkup for free, and you’ll get to know your account a little more intimately. Find out if you’re paying too many hidden fees, have the appropriate amount invested in stocks versus bonds, that kind of fun stuff.
After that, the tool is $10 a month to use to continue to monitor your retirement account. Let Blooom know your target retirement age, and it can help you get there by investing more and less aggressively.
4. Snag a Side Gig and Rake in That Extra Cash
One way to save money is to make more money. And as you know, that’s our specialty.
From online surveys to Airbnb to Uber and Lyft, here are 12 ways to save an extra $5,000 for retirement this year.
But most importantly, don’t get down when you see sensational news articles about how much your generation is saving. There might be more to the numbers than you think.
Alex Mahadevan is a data journalist at The Penny Hoarder. He doesn’t quite have six figures in savings, but he’s made a dent in his goals since starting this job.
This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.
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We Think There’s a Key Ingredient Missing From Applebee’s $1 Bahama Mamas
First we got the Dollarita.
Then the $1 Long Island iced tea tempted us.
Now, for February, Applebee’s is looking to lure you in for happy hour with yet another $1 drink special.
Get a $1 Bahama Mama at Applebee’s
February’s drink special is Applebee’s own take on the classic island drink, the Bahama Mama. Its website is predictably calling it the DollarMama and describes the drink as “a $1 Bahama Mama that combines the flavors of coconut, cherry, orange, pineapple with lime and white rum.”
Sound tasty? Yeah, I’d say so.
But are you really getting any buzz for that buck? A video sprung up claiming that the $1 Dollaritas the chain offered in October were made using a bottom-shelf tequila, powdered margarita mix and a lot of tap water. The guy who made the video said he was an Applebee’s employee, but that was never confirmed. Applebee’s did, however, say that he wasn’t making the drink right.
One brave writer set out to test the strength of December’s $1 Long Island iced teas and found them lacking. The results of the brave writer’s voyage to 20 Long Islands? He discovered that you’re getting a lot of calories and sugar, but apparently, not a lot of booze.
We all know the drill by now. Applebee’s marks these drinks down, makes them cheaply and hopes you’ll order food with them. It’s not the first bar to do it, and that’s OK.
If you’re looking to grab that happy hour experience but only spend a couple bucks, the DollarMama might be calling your name. If you want to get your buzz on, you might be better served fishing out a few more bucks to order real drinks.
It’s your call until last call.
Tyler Omoth is a senior writer at The Penny Hoarder who loves soaking up the sun and finding creative ways to help others. It’s 11 a.m. on Friday, and now he wants a Bahama Mama. Catch him on Twitter at @Tyomoth.
This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.
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Here’s How Living Near Amazon’s HQ2 Might Mean a Pay Raise for You
You’ve probably seen all the hoopla over Amazon’s new headquarters — also known as HQ2.
As a data journalist, I’ve followed it pretty dang closely. But you, as a normal human being, probably haven’t — even if your city made Amazon’s short list of potential landing spots.
But it might matter quite a bit if Amazon chooses your city for HQ2. Especially if you, like most Americans, have been struggling with stagnant pay.
“The location of Amazon’s second headquarters will see wages rise,” said Jed Kolko, chief economist at Indeed, in an email.
See, there’s a tight labor market right now, meaning companies want to hire but aren’t able to find the workers they need. And with Amazon planning to hire 50,000 for its new mothership, the competition for employees is going to heat up in the chosen city.
“Plus, the new employees will spend money in the local economy, raising demand for other local businesses and lifting their wages, too,” Kolko said.
This ostensible pay raises will come at a time when wages don’t seem to be rising with the explosive growth in the stock market and other economic indicators. When you adjust for inflation, hourly pay went up a whopping 4 cents in 2017.
Still, the job market is a tricky thing to predict, and there are plenty of factors that could influence wages if Amazon plops its new headquarters in your backyard.
“Depending on the pacing of this hiring, the current size of the population and status of the labor market, and the potential for an influx of workers, the wage effect could be negligible,” said Cathy Barrera, chief economist of the online employment marketplace ZipRecruiter.
Workers might move in from outside the city, which means a fresh supply of labor and a less competitive job market for companies. And if a city is big enough, the new 50,000 workers might not even influence wages, she explained.
Womp, womp.
It could still benefit you to ask for a raise if Jeff Bezos anoints your city, especially since your local representatives are probably spending millions of tax dollars on the plan. I mean, what do you have to lose?
Alex is a data journalist at The Penny Hoarder. He is definitely not a normal human being.
This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.
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You Can't Buy Anything for a Penny Anymore, Not Even a Penny
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How to Charge More for Your Products by Enhancing the Perceived Value
Any business selling products knows how important the profit margins are to its success.
What if I told you that you could increase those profits without altering the products?
Well, I’ve got good news. This is easily attainable if you can enhance the perceived value of your items.
Then, you can charge more money for the same products you’re already selling and get sky high profits.
But there’s a science behind this method.
If you’ve been selling the same item at a $5 price point for the last ten years, you can’t just start selling it tomorrow for $500 and expect people to buy it.
It’s all about creating a brand image that’s perceived as high class, luxury, or exclusive.
For those of you who have been promoting a bargain brand for a long time, this strategy is not as easy to implement as it is for other businesses.
But for new businesses or existing companies selling products at a price point that’s not too low, there are subtle changes you can make to increase your perceived value.
Granted, this won’t happen overnight.
Consumers may already have a certain perception of your brand and products.
It’s your job to change that perception so you can charge more and benefit from higher profits.
I’ll explain how it’s done.
Narrow your target market
Charging more for your products means not everyone can afford what you’re selling.
That’s okay.
Take a look at the cars for sale on the Range Rover website:

They’ve got base models starting at over $80,000.
That’s more than double the average transaction price of a car in the United States, which is roughly $35,000.
Higher prices mean you’re alienating the majority of consumers from your brand.
You need to analyze the current trends and focus your marketing campaigns on a specific audience.
Sure, deep pockets may be a good place to start, but you’ll have to dig a little deeper than that to zoom in on a target market.
Segment potential consumers by factors such as:
- age
- gender
- location
- marital status
- hobbies
- beliefs
Next, create a customer journey map to put yourself in the shoes of your customers.
That will help you identify whether your perceived value is high enough to charge premium prices.
Quality is important too.
For example, when you eat at a global fast food chain, you have tempered expectations of quality with a matching price.
But when you order a steak and lobster dinner at a fancy steakhouse inside a 5-star resort, you’re expecting the quality to be much better.
Each place I described above has its own target market.
Promoting your brand to a narrow niche creates a feeling of exclusivity within the target demographic.
They like the idea not everyone has the means to buy what you’re selling.
Produce a limited quantity of each item
Now that your target audience has changed, you don’t need to produce as many products.
Just focus on selling whatever you manufacture.
If you’re making a high-demand item, you can produce even fewer quantities to make them rare.
Take a look at how Ferrari accomplished this in 2016:

The luxury brand only made 209 of the LaFerrari Aperta models.
Ferrari wanted to keep nine of the vehicles for themselves, so they put the other 200 up for sale.
They sold out right away.
No, that’s not a mistake in the CNBC headline.
The price for each vehicle is $2.2 million.
That’s $440 million in sales.
Now, I don’t know the exact cost of manufacturing of these vehicles, but I can guarantee those profit margins are astronomical.
Let’s reflect on our last point for a minute here.
Ferrari doesn’t care about the millions of drivers across the globe.
They just need 200 people to buy this product.
Owning one of these vehicles makes people feel as though they are part of an elite group.
This strategy drastically differs from a company such as Honda Motor.
To compare, the Japanese car manufacturer sold over 360,000 Honda Civics in the United States alone in 2016.
Their brand targets a mass audience, so they have to produce enough products for everyone.
Limit the buyer’s choices
In addition to producing less of each product, you should also limit your product lines.
Giving people too many choices ends up hurting your conversions.
Louis Vuitton recognizes this and limits their product lines accordingly:

If you’re shopping for a Nano bag on their website, you’ll have only four products to choose from.
Having hundreds of options available would confuse the customer.
It’s too difficult for them to decide what they want, so they may not end up buying anything.
If they do end up selecting an item from a large field, they will be more likely to have buyer’s remorse.
They’ll keep reflecting on decisions they could have made instead.
That’s not the feeling you want your customers to have after buying something from your company, especially if they are paying lots of money for it.
Those negative feelings will give them a bad association with your brand and could prevent them from buying something else in the future.
Here’s a study to illustrate my point about too many choices, the jam study:

As you can see from the research conducted by this grocery store, customers were much more likely to buy the product when they were offered fewer options.
The data also suggests that not as many people were attracted to the jam when fewer choices were available.
That’s fine.
We already established we’re marketing to a narrower target market.
As long as your conversion rates are high and you’re selling everything you’re producing, you won’t have anything to worry about.
Enhance your packaging
Think of your packaging as an extension of your product.
If you’re selling something like a ring, necklace, watch, or another piece of jewelry, you should consider packaging your products in a carrying case.
Have you ever bought a pair of cheap sunglasses from a kiosk at the mall or a vendor on the street?
They usually package them in some kind of soft cloth that won’t provide any protection if you drop the glasses.
But sunglasses that come with a durable carrying case can enhance the perceived value, and the price can reflect it.
It makes the customer feel as if what they’re buying is worth protecting.
But don’t stop with the functional parts of the packaging.
Everything else needs to be enhanced too.
For example, if you go to big box stores, you’ll get all your items tossed in a standard plastic bag when you check out.
But if you shop at a luxury retailer, your purchase will be placed in a customized bag that’s durable and sleek, possibly with a cloth handle.
Your purchase may even be wrapped in tissue paper or have something else to make it look nicer.
Take a look at how Jordan Brand packages their shoes:

These shoeboxes are much more than just a way to get your sneakers from the store to your house.
The packaging makes it a collector’s item.
That’s why Jordan is able to sell out basketball sneakers priced at over $200.
Stand by your products
If you’re selling at a high price, you have to go the extra mile when it comes to your customer service.
Offer the customer things like:
- free shipping
- returns
- extended warranty
It will put the customer’s mind at ease and make them more willing to spend the extra money.
If you have physical retail locations, make sure your staff are trained properly to relay these messages to the customer.
For those of you with an ecommerce store, clearly and proudly display your guarantees on your website.
Look at this example from Red Wing Shoes:

Red Wing lets customers return their purchases within 30 days of the sale, even after they’ve worn the shoes.
That’s a huge incentive for customers, especially since this company is known for selling work boots.
You can buy a pair of boots and wear them in the snow, dirt, rain, and concrete every day for a month.
If you’re not happy, bring them back for a refund.
Guarantees like this enhance the perceived value because it makes the customer assume they’ll be satisfied.
Nobody would offer a return policy like this if every pair of sold shoes was brought back in.
Red Wing is able to charge more money for their products because of this.
You can easily apply the same strategy in your business.
Produce high-quality products and back them up with an outstanding return policy or warranty.
Use social proof
Social proof drives sales, especially if your brand partners with a celebrity.
In 2013, Adidas teamed up with hip-hop icon Kanye West.
They let Kanye design his own shoes:

When celebrities endorse a product, it enhances the perceived value.
After consumers see a celebrity wearing something, they want to buy it too.
But Adidas used one of the strategies we talked about earlier and only produced limited quantities of these shoes.
If you look at their website, you’ll see all of the sneakers are sold out:

These sneakers are such commodities that they are sold on the secondary market for thousands of dollars.
Obviously, those aftermarket sales don’t generate more profits for Adidas.
However, they definitely enhance the perceived value.
That’s because Adidas focused on a narrow audience, produced a limited quantity, and used celebrity social proof as a branding strategy.
So they can charge more money for these sneakers compared to other items sold on their website.
Raise the prices, and don’t offer discounts
Sometimes just raising your prices can be enough to enhance the perceived value.
Let’s say you’re sick and go to the pharmacy to get some medicine.
As you look through your options, you see a generic store brand medicine for $3.
On the shelf right next to it, there’s a name brand medicine for $11.
You might say to yourself, “I recognize the name of this brand and the product is more expensive. So it must be better, right?”
Maybe not everyone will feel this way, but if you’re sick, you might not want to take the chance of buying medicine that won’t make you feel better.
Here’s a visual representation of different pricing segments for wine:

As you can see, the more expensive the wine gets, the higher the perceived value becomes.
If you’re comparing two bottles of wine based on the price alone, it’s natural for you to think the more expensive bottle is better.
Furthermore, if you’re trying to establish a brand reputation that’s known as high class or luxurious, you shouldn’t offer discounts.
Items on sale lower the perceived value.
It can also deter customers from buying your products at full price. They may wait until you send them some kind of promotion.
While coupons and sales incentives are normally a great way to market your products and drive sales, it’s not the best way to enhance your perceived value.
Remember, you’re marketing to a narrow target market.
These people don’t necessarily need items to go on sale to be able to afford what you’re selling, so just stick to your current prices.
Let’s look at the Gucci website:

Notice anything strange here?
You don’t see any words like:
- sale
- discount
- promotion
- free
- special
Those terms aren’t part of their branding strategy.
Instead, you see a limited quantity of luxury items that are perceived to have a high value.
That’s why they are able to put high price tags on these products.
Conclusion
You can charge more for your products if you change the consumer perception of your brand.
This strategy may require some rebranding if your company has been in business for a while.
Don’t expect to see results right away.
Slowly implement the strategies I described here to your products and start to raise the base prices.
You need to focus your marketing efforts on a narrow target audience.
Less is more.
Produce limited quantities of each item, and limit the buyer’s options within each product line.
Enhance your packaging, and make sure your brand stands by everything you sell.
Celebrity social proof can also make your products appear more valuable.
Sometimes having high prices alone are enough to enhance the perceived value.
Don’t offer any coupons, discounts, or sales promotions if you’re pursuing this strategy.
What steps are you taking to enhance your brand’s image and the perceived value of your products?
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