Pawn Plaza making progress — PHOTOS

Construction is moving forward on Pawn Plaza, a two-story Container Park-inspired restaurant and retail shopping center planned by Rick Harrison of the television show “Pawn Stars.”

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ZOO magazine’s biggest problem

THE former editor of the world’s biggest lads’ mag Loaded says ZOO magazine is getting too close to the line between clever and crass.

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Cash Converters settles class action

PAYDAY lender Cash Converters has settled a multi-million dollar class action brought by customers who claimed they were charged excessive interest.

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The ruling that could destroy Uber

A RULING to deem an Uber driver an employee, instead of a contractor, could spell the beginning of the end for the popular ride-sharing app.

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Shoppers fight over meat ‘like dogs’

FOOTAGE of a group of shoppers fighting over cheap meats at the deli counter “like a pack of dogs” has gone viral on Facebook.

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Bill Gates trust to pay $30,000 manure fine

A trust affiliated with billionaire Bill Gates will pay a $30,000 fine over horse manure in a settlement expected to be approved on Thursday by a special magistrate in the affluent south Florida village of Wellington.

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Nexcare Bandages Video Campaign Asks Millennials “What Will Nexcare Nana Do Next?”

The 3M brand highlights its bandages' long-lasting and tough nature by featuring an equally long-lasting and tough stuntwoman.

Please visit Marketing Land for the full article.

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Center for gaming regulators to be created at UNLV Boyd School of Law

A one-of-a-kind center, where gaming regulators worldwide can meet to exchange ideas and discuss emerging issues, will be created at the University of Nevada, Las Vegas Boyd School of Law after state lawmakers designated $1 million for the program.

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The best and worst cars ranked

THE verdict is in, and a once-derided brand has vaulted to the top of the car quality rankings. So, are you driving a dud?

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Workshop on securing government contracts slated

Small businesses will be offered tips on how to procure government contracts at a workshop Friday sponsored by U.S. Rep. Crescent Hardy, R-Nev.

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UFC closer to seeing MMA events legalized in New York

Las Vegas-based Ultimate Fighting Championship is getting closer to its goal of seeing legalized mixed martial arts fight events in New York state.

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Marketing Day: Microsoft Leadership Changes, Snapchat Sells Sponsored Geofilters & More

Here's our recap of what happened in online marketing today, as reported on Marketing Land and other places across the web.

Please visit Marketing Land for the full article.

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Ceiling Fan Hacks to Save Energy (and Money)

Look for a switch like this one to change the direction of your ceiling fans depending on the season. Photo: The JH Photography

Summer’s just about here, and you’ve probably had to kick on the air conditioning a few times already. While a typical central air conditioning unit uses 3,500 watts of energy while running, the average ceiling fan only uses 60 watts of energy, even when running on high.

That means if running your ceiling fan all day allows you to cut down on your AC usage — even by just a half hour a day — you could feasibly save a lot of money over time.

Ceiling Fan Hacks: Save Big on Energy Usage

Of course, you can save even more energy if you do some careful planning and tinkering when it comes to using your ceiling fans. Here are some tactics you can try to decrease your energy usage and increase your savings.

Ceiling Fan Hack #1: Adjust the direction of the ceiling fan so the air blows down in summer (usually counterclockwise).

Most fans have a “clockwise” setting and a “counterclockwise” setting, each appropriate for a different season. There are conflicting accounts of which direction to use and when, because the direction you want to use depends on how the blades are aligned, and that can vary by model.

Luckily, there’s an easy way to determine the direction your fan should rotate in summer: Stand beneath the fan and turn it on. If you immediately feel a breeze from the fan, then it’s set on the “summer” setting, usually counterclockwise.

Otherwise, turn off the fan, climb up near the base of the fan, and look for a little button or switch that sets the fan to run in the opposite direction.

During the summer, you should have your ceiling fans running on high with the air blowing down directly below the fan. This creates the most air movement in the center of the room, which is where you need it most for the “breeze” effect, which will feel cool on your skin.

Ceiling Fan Hack #2: Run the fan on low in the other direction (usually clockwise) in the winter.

In the winter, however, your fan should be running in the opposite direction to circulate warm air through the room. (Again, just flip the switch or push the button near the base of the fan.)

Blades running in this direction will pull air up in the center of the room and push it down again near the edges. This forces warm air and cool air to mix in the room, keeping the room at a steadier temperature (not allowing heat to build up at the top and coolness to settle on the floor), so your furnace won’t have to work quite so hard to keep the house warm. You’ll feel this effect if you stand near the wall in a room – a gentle, warm breeze will blow over you.

Ceiling Fan Hack #3: Set your home’s temperature higher in the summer.

If you’re going to run ceiling fans constantly in your home on a hot day, raise the temperature on your thermostat by a few degrees. Your ceiling fan doesn’t directly cool the air by itself, but it helps circulate the cool air better. It also creates a breeze effect that makes the room feel cooler than it actually is.

Ceiling Fan Hack #4: Make sure to turn your ceiling fans off when you leave home.

With a programmable thermostat, you can set your air conditioning unit to turn off and on based on when you’ll be home. Unfortunately, most ceiling fans don’t offer this perk; instead, you’ll have to turn them on and off yourself.

Doing so can lead to big savings, however, which is why this step is important. If you’re worried you’ll forget, include turning off the ceiling fans in your daily ritual as you leave for work. Turn off the lights, lock the doors, and turn off your ceiling fans.

How to Select a Ceiling Fan

Almost any home can be made more energy efficient by installing a ceiling fan or two if you don’t already have them. Here are a few suggestions to keep in mind when shopping for a new ceiling fan.

Basic physics: If your fan’s blade angle is less than 12 degrees, it’s a waste of energy.

The very first thing you should look at with a new ceiling fan is the blade angle. If the angle is below 12 degrees, the fan will be largely decorative and will just eat energy without significant air movement.

Ideally, you want the blades to push air upward or downward. If your blades are at a low angle (meaning nearly flat), they won’t do either – instead, they’ll have much the same effect as an airplane wing. They’ll just cut through the air without pushing the air at all.

A 12-degree angle should be the minimum you purchase, and ideally you’ll buy one with a higher-degree angle. Blades with a 16-degree angle or above push a lot of air, feeling much like a box fan attached to your ceiling. That’s great for cooling off, but it might be overwhelming in some situations.

Get a fan with blades angled between 12 and 14 degrees in a room where you might have papers out or may otherwise not want a strong breeze. But in general-use rooms, aim for a fan whose blades are angled at 14 degrees or more.

Unless your room is very well lit, go ahead and get the light assembly, too.

You might not think it’s necessary now, but if you’re installing the fan in a room without perfect lighting – or replacing a light fixture with a ceiling fan – you’re going to want more lighting in the room. When in doubt, get the light assembly now – it’ll save you consternation and money later on.

Even better, ceiling fans with lighting are not much more expensive. And if you end up using the lights frequently, it could actually save you money over the long haul.

Buy the right-sized fan.

If you’re buying a new ceiling fan, you can expect to spend anywhere from $49 for a small, inexpensive model to $500 for one with a lot of power and a custom design. You can also look for used ones on Craigslist or building reuse stores. Just make sure the size of the fan matches the size of your room — otherwise, you’ll pay more for the fan itself and use more energy to power it than necessary.

A 44-inch fan is most common, and is about right for an average-sized bedroom or kitchen. A bigger, 50- to 54-inch fan is better suited to large living rooms or great rooms. And for a small bedroom, a 36- to 40-inch fan should suffice.

Budget for installation or plan on doing it yourself.

Of course, buying a ceiling fan is only part of the equation. Then there’s the cost of professional installation, which can cost as much as $100 to $314.

You can hire an electrician or handyman to install a ceiling fan, and a pro can usually install a basic one in just an hour — however, it’s common for electricians and other tradespeople to charge a two-hour minimum for a service call, so get all of your fans installed at once if possible.

Installing a ceiling fan is a fairly straightforward do-it-yourself project, and can add to your savings tremendously. Follow this tutorial from This Old House or watch these YouTube videos for step-by-step instructions.

The post Ceiling Fan Hacks to Save Energy (and Money) appeared first on The Simple Dollar.

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Microsoft Announces Leadership Changes: Elop & Penn Out, Myerson To Lead Windows & Devices

Nadella says changes will position Microsoft to build products and services customers love, and help the company drive new growth.

Please visit Marketing Land for the full article.

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California says Uber drivers are employees, not independent contractors

California’s labor commissioner said a driver who connects with customers through the Uber Technologies Inc. app must be considered an employee, a decision that strikes at the heart of its business model.

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Laughlin hotel to pay $150,000 in case involving harassment of minority workers

Pioneer Hotel and Gambling Hall in Laughlin will pay $150,000 to Latino or brown-skinned workers who were “subjected to a barrage of highly offensive and derogatory comments about their national origin and/or skin color since 2006,” the U.S. Equal Employment Opportunity Commission said Wednesday in a statement announcing the agreement.

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FCC may fine AT&T $100M over slowing download speeds

The U.S. Federal Communications Commission on Wednesday proposed a $100 million fine for AT&T Inc., accusing the No. 2 wireless carrier of misleading customers who paid for unlimited data plans about possible slowing of download speeds.

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Salesforce Announces Marketing Cloud Updates Coming Later This Year

Two platforms, Journey Builder and Active Audiences, will get updates to help marketers optimize customer journey across digital channels and devices, and with six new partners.

Please visit Marketing Land for the full article.

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Microsoft shakes up senior management

In a major shakeup of his senior management team, Microsoft CEO Satya Nadella has ousted three key executives. The most notable leaving is former Nokia CEO Stephen Elop.

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42 Percent Of Programmatic Buyers Still Get Reporting In Spreadsheet Attachments

Survey finds DSPs and other major buyers challenged by cumbersome, outdated reporting.

Please visit Marketing Land for the full article.

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Could Pinterest Help You Save Money on Home Decor and Furniture?

Who would have thought a worse Internet black hole than Wikipedia could exist?

But Pinterest has emerged as the best time-waster (whether intentional or not) on the web. And with all of the shiny, pretty, new things you can buy gracing pins and boards, it’s hard to control your urge to spend. Everyone wants to have a shiny, pretty home. But Pinterest doesn’t always shout furniture prices at you and remind you to be sensible. You’ve got to dig to find out more about a product, adding to the Internet black hole that keeps you up way past bedtime.

But a recent Apartment Therapy post, refreshed from 2013, has Pinterest fiends coming back from decorating candyland.

If you use Pinterest to collect potential purchases, these two tips are key to successfully decorating without ransacking your savings account.

Stick to a Budget, Even When You’re Just Browsing

It may seem counterintuitive to place a budget on images of items you’re pinning. After all, you’re not buying them right now. But the reality is that you want to buy something eventually. If you pin a bunch of expensive pieces just for inspiration, you might find later that you can’t find a comparable item that’s remotely close to your budget. And that’s a buzzkill.

“An item may be beautiful but if I don’t choose to pay over five hundred dollars for a swing arm bedside lamp, there’s no point in pinning it to this board,” editor Janel Laban writes. Don’t be wooed by a trendy or luxury piece if it’s just out of the question.

Follow Your Gut

This tip is deep, and can save you a lot of heartache down the road. The beauty of Pinterest is that you can pin to your heart’s content without consequence. And by pinning freely, you’ll start to see patterns in what you’re drawn to.

“After a few days of pinning, when you take a look at your board, you may find that you’ve pinned a dozen red couches,” Laban notes. “Maybe it’s time to rethink your decor around that red couch you really want instead of the beige one you think you should be buying.”

For the rest of Laban’s tips, head over to Apartment Therapy. Get ready to shop smarter, thanks to the hypnotic magic of Pinterest!

Your Turn: Do you plan future purchases on Pinterest? Share your tips in the comments!

Lisa Rowan is a writer, editor, and podcaster living in Washington, D.C. She usually forgets she has a Pinterest account and ends up with two dozen tabs open for days at a time instead.

The post Could Pinterest Help You Save Money on Home Decor and Furniture? appeared first on The Penny Hoarder.

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Scientific Games signs deal to sell 2,000 VLTs to Oregon Lottery

Gaming equipment provider Scientific Games Corp. said Wednesday it signed a deal to sell some 2,000 slot machinelike video lottery terminals to the Oregon Lottery.

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Drone operations by Amazon, other companies could happen within 1 year

U.S. commercial drone operations could take flight on a large scale within a year, as federal regulators finalize rules for widespread operations by companies including Amazon.com, according to congressional testimony on Wednesday.

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Nevada jobless rate dips to 7 percent

Nevada’s jobless rate fell slightly in May, as nearly all big employment sectors added jobs. Employers statewide added 8,000 jobs from April to May.

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Casinos call IRS winnings reporting proposal unworkable

When the Internal Revenue Service floated the idea of lowering the threshold for tax-reportable winnings from slot machines, the reaction from thousands of gamblers was a collective “Give us a break!” At an IRS public hearing Wednesday, casino executives, industry officials and tribal representatives delivered much the same message.

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Online Shopping: What’s the Best Day of the Week to Shop Your Favorite Sites?

Do you plan your online shopping based around the day of the week? You should!

You may already know about finding great deals based on the time of year or month, but even the day of the week can affect the price you’ll pay. For example, did you know Wednesday at 1 a.m. is the best time to purchase airline tickets? The travel industry isn’t the only one. In fact, many retailers will wait until certain days to release their discounts.

Curious about what days of the week are best for shopping at your favorite online stores? Rather Be Shopping recently posted a guide on when and where to shop online and score the best deals. Here are a few of the retailer sites to check out:

Michaels.com

Are you a passionate DIY-er? You’re in luck! The arts and crafts retail chain Michaels releases in-store and online coupons on Sunday mornings, so try waiting until the end of the week to score awesome deals. Coupons can range from 30-60% off!

AbeBooks.com

Headed back to school in the fall? AbeBooks sells 1,000+ books and textbooks worldwide. Every Monday, AbeBooks offers new coupons and book deals. Offers can vary from 10% to 50% off.

BananaRepublic.com

You don’t have to break the bank to shop at Banana! Every Wednesday, Banana Republic adds new items to their sales category. In addition, they release new coupons, so you can even save on full-price items.

OfficeDepot.com

Sundays are the best days to shop Office Depot’s Deal Center. Office Depot coupons also tend to pop up on Sundays and Mondays.

Gap.com

Most of Gap’s coupons come out on Tuesdays. Offers vary and can include up to 40% off your entire online order! Here are a few more ways to save money at Gap.

LandsEnd.com

Tuesday is the best day to shop at the clothing retailer Lands’ End, both in terms of site-wide savings and deals within specific clothing categories.

BestBuy.com

Don’t forget your tech products! Every Friday, Best Buy releases new coupon codes with discounts. The deals are usually category specific and involve savings on HDTVs, laptops and appliances.

Want more savings? Head on over to Rather Be Shopping to find out the best days to shop at these online retailers.

Your Turn: Do you plan your shopping around the day of the week?

Maryann Akinboyewa is a social media strategist and writer. Say hello on twitter @himaryann!

The post Online Shopping: What’s the Best Day of the Week to Shop Your Favorite Sites? appeared first on The Penny Hoarder.

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LiveIntent Lands $32.5 Million In Funding For Email Advertising Platform

Funding will be used to continue building out and enhancing the platform that enables advertising in emails across devices.

Please visit Marketing Land for the full article.

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DoubleClick Adds Cross-Device Measurement Across Web, Native Units, Programmatic Guaranteed

Solutions aimed at making DoubleClick more competitive in mobile era.

Please visit Marketing Land for the full article.

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4 Outstanding Income Stocks

These companies offer a strong dividend and have been increasing payouts over the past five years.

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Money Lessons From Former NFL Player Phillip Buchanon

Young football players make many of the same mistakes as other 20-somethings, but more money is on the line.

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Why You Should Max Out Your Retirement Accounts

Contributing to 401(k)s and IRAs improves your finances in a variety of important ways.

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5 Ways to Defeat the Summer Work Slump

How to be productive and proactive during the summer lull.

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Invest in Your Professional Development This Summer

Five excuses for passing up training opportunities – refuted.

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Why Pay For GUIs Instead Of APIs?

GUI, API -- don't get bogged down by the acronyms. Columnist Andrew Ruegger explains why APIs are key for businesses to successfully leverage big data.

Please visit Marketing Land for the full article.

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4 Red Flags That Freelance Writing Job Will Be Trouble

Despite what you may think, you don’t need to be an established writer or even have a huge amount of business experience to launch a career in freelance writing.

All you need is a little insight, an interesting idea and the guts to start pitching editors. Seriously, there are all kinds of writing jobs, from the weird and wonderful to the straight-laced world of business copywriting.

However, the world of freelance writing isn’t all rose petals and sunshine. Over my years as a freelance copywriter, I’ve seen a lot of online writing jobs, most of which are completely legit. However, I often see postings which make me raise a skeptical eyebrow.

Some clients are great at masking their ill intentions, while others honestly don’t appear to understand they’re ripping off the freelancers they hire. Either way, if you see a writing job ad that includes any of the following terms or elements, alarm bells should start ringing in your mind.

Here’s what to watch out for when you’re looking for freelance writing jobs.

1. Ridiculously Low Pay

We’ve all got to start somewhere, right? Low-paying jobs allow you to experiment, develop valuable skills and build a solid portfolio.

But there’s a limit to how little you should charge — a limit often abused by content mills and clients on bidding sites who offer less than minimum wage.

The bare minimum I recommend charging is $50 per article.

Why $50? Because any lower and:

1. You’ll struggle to survive.
2. You’ll rush work, compromising its quality.

Thankfully, it seems as though people have caught on to the fact that content mills are pretty much the online equivalent of sweatshops. They’re all about quantity over quality. These outlets want vast amounts of copy that provides little useful information, but instead focuses on satisfying the Google search algorithms. The worst part is they pay next to nothing!

Most clients no longer want the poor quality work they get through content mills, and many writers are realizing their work is worth more than $10-$15 per hour. Here’s a quick look at the stock price of Demand Media, one of the largest content mills around:

 

Freelance bidding sites are a contentious option. Some writers say they’re awful, while others manage to earn six figures.

Personally I’ve had nothing but bad luck with bidding sites. I find jobs are often awarded to the lowest bidder instead of the best writer for the job. Getting into a bidding war won’t work either, because some writers will bid as low as $2 for a 500-word article. Here’s a prime example:

With such a low fee, it’s obvious that this client doesn’t understand the value of high-quality content or the work needed to produce it. It shows me that he doesn’t value his writers, and makes me think he views us as an expendable commodity, one easily replaced.

It’s also nearly impossible for you to earn a livable wage on $2 per 500 words (I make that out to be around $5 per hour). The only way to earn enough would be to rush the work, which compromises its quality and potentially causes issues with the client.

2. Revenue Share

Websites often talk up revenue share as a valid way for you to earn. The idea is that you’ll earn a piece of whatever advertising income the site makes. They’ll exaggerate the site’s monthly visitor numbers and profits to excite and lead you to believe there’s big earning potential.

But the site owner is the only real winner.

Sure, the site might have 100,000+ monthly visits and earn a few thousand dollars in monthly profits, but that’s likely across hundreds of posts and pages. Your lone article isn’t likely to bring in more than a few dollars.

All the little profits add up for the site, but individual writers often struggle to make the minimum amount so they can actually get paid (often $10).

3. Pay Per View

This term is just what it sounds like: the more views your article gets, the more pay you receive.

This is very similar to revenue share, but instead of getting a percentage of total revenue earned, you’re offered a set fee if your article attracts a certain number of views. It sounds better as you’re only relying on people viewing your article rather than having to click on an ad, but it’s still massively flawed.

When first starting out I was caught by this trap. I thought I’d write an awesome article, promote the hell out of it and be rolling in cash. I needed 5,000 views to earn $20, and I’d get $10 per subsequent 1,000 views. How hard could it be?!

Turns out, quite hard. I used Alexa to get an estimate of the site traffic and discovered they didn’t even have 5,000 visitors per month across the whole site! They had a whole team of writers effectively working towards payment goals that were, at that point, impossible to achieve.

4. Exposure

“Writing for us is great exposure!” says the ad.

Exposure can be great. Proper guest posting can get your name in front of the right people and help grow your career.

It’s a tactic I recently used to build my portfolio and get noticed by those who might need a writer. Thanks to my “exposure posts,” three new clients contacted me to offer between $150 and $300 per article.

However, the site that published my articles doesn’t advertise for writers and doesn’t brag about their amazing exposure benefits.

Why? They don’t need to. Writers know having a byline from that site will look great in their portfolios and share their work with a wider audience. At most, sites like this will have a page outlining their contributor guidelines. They don’t advertise for writers because their audience is already approaching them with plenty of great pitches.

It’s pretty obvious which sites offer great exposure — you’ll know them by name or reputation. They’ll usually be well-respected in their field, and have a wide audience. In my experience, sites that explicitly note exposure as a primary benefit actually offer little to no exposure.

Don’t let this advice put you off. There are a lot of great writing clients and opportunities out there, and once you learn how to identify the scammers, you’ll have a much easier time finding your first freelance writing gig.

Your Turn: Have you ever come across a dubious freelance client? What tipped you off that this opportunity was less than ideal?

Pete Boyle is a full-time professional freelance copywriter based in London. If you’re looking to break into the world of freelance writing, sign up to the Have a Word Weekly Writing Gigs Newsletter here for ongoing job opportunities.

The post 4 Red Flags That Freelance Writing Job Will Be Trouble appeared first on The Penny Hoarder.

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Guest-Posting on Steroids: A 4-Step Blueprint That the Top Guest Posters Use

I’ve seen many try and many fail.

Yet time and time again, others (including myself) get wild results from the same tactic.

We’re talking about guest posts, of course.

You’ve, no doubt, read that guest-posting is a tactic that can send you traffic, improve your search engine rankings, and establish you as an authority in your niche.

But most who try guest-posting for any (or all) of those reasons never see any real success. At best, they see a trickle of traffic and deem guest-posting worthless.

You’re on the right track but are missing a few key principles of effective modern guest-posting. But don’t worry, I’m going to show you exactly how I and many others achieve their goals with guest-posting.

What kind of results can you get?

I’ll show you my results throughout this guide, but there’s one case study in particular I’d like to highlight upfront.

Have you ever heard of Danny Iny? He’s the guy behind Firepole Marketing, which is a blog that now generates 7 figures per year. I bring this up because he literally built his business through guest-posting.

He wrote over 80 guest posts in his first year to take the blog from zero visitors per month to over 23,000.

If that doesn’t showcase the power of guest posts to you, I don’t know what will.

If you are interested in learning how the “big guys” guest-blog for success, settle in and take some notes. 

Guest-posting can give you fame and fortune

Traffic is one potential benefit of guest-posting, but not the only one. I still regularly guest-post, despite getting over 500,000 visitors per month already. I’ll tell you a secret: I don’t do it for the few hundred or thousand of additional visitors I get from each post.

Here are the reasons why you should guest-post:

1. Traffic and subscribers: If you’re starting a brand new blog, guest posting is the most important tactic at your disposal. If you’re a good writer already, it won’t even cost you very much.

There’s one thing, however, I need to warn you about. While it is possible to generate a ton of traffic and subscribers with a single post, don’t set unrealistic expectations. In reality, it will take you writing several quality guest posts on a regular basis to generate the kind of traffic needed to build a business.

However, if you take it seriously, you might be able to hit a home run every once in a while.

For example, blogger Giles Thomas was able to get 408 subscribers from a single guest post.

In addition to short-term results, if you do everything right and get a bit lucky, your article might take off and continue to send you tons of targeted traffic over time.

Take a look at the effect one guest post on Hubspot had on Will Blunt’s list over time:

Finally, the guys at Groove were able to get thousands of visits from multiple guest posts on big name blogs:

2. Branding: Call it what you want, but your brand or reputation can be a valuable asset over time. In fact, I’d say that it’s more important than any short term traffic gains.

The main reason I continue to guest-post is to build my personal brand. Every guest post either exposes my work to new potential clients or reinforces my status as a leading marketing expert.

You won’t see the results from building your personal brand overnight. But if you consistently do it for years, you can leverage your reputation to generate revenue and help build 7-figure businesses. Consulting fees, mainly generated from my personal brand, make up approximately half of my income.

3. SEO: Go back 4 or 5 years, and guest-posting purely for SEO benefits was actually a viable tactic. For example, Nigerian blogger Bamidele was able to increase his search engine traffic by 38% by writing 31 guest posts in a week, back in 2011.

First of all, 31 posts in a week is a lot. Even if you could replicate that volume, the link value of a guest post has been devalued significantly. It’s pretty easy for Google to identify the authorship of any given guest post, considering it’s usually in a bio box at the end of an article:

In January of 2014, Matt Cutts confirmed Google’s attitude toward guest-posting in a post on his personal blog:

“So stick a fork in it: guest blogging is done; it’s just gotten too spammy. In general I wouldn’t recommend accepting a guest blog post unless you are willing to vouch for someone personally or know them well. Likewise, I wouldn’t recommend relying on guest posting, guest blogging sites, or guest blogging SEO as a linkbuilding strategy.”

Here’s where we stand today: guest-posting can have a positive effect on your search engine traffic, but you won’t see huge results from any single post. In addition, links from guest posts on low-traffic and low-authority sites will count for barely anything at all.

Don’t guest-post because you want more search engine traffic—you have far more efficient tactics. But you can expect some SEO side-benefits from guest-posting if you do it right.

The problem with typical guest-posting strategies

Before we dive into how to do guest-posting right, you need to understand why most people get weak results or none at all.

The fundamental problem is that most bloggers want to guest-post on a site to siphon off its traffic and convert those visitors into subscribers.

You might think, “What’s wrong with that?” Didn’t I just say to use guest-posting to generate traffic? Yes, but there’s a difference.

When your only motivation is to take visitors from a site, you approach guest-posting from a selfish angle.

You’ll write an okay post because you don’t want to spend more time or money than you have to. Right?

But think about it from the point of view of a regular reader of that site. Most will see a fairly standard post and might skim it. Very few are going to read the whole thing and then be impressed enough to care about who wrote it and click through.

This is why you barely get any significant traffic or new subscribers from a post. From here, most bloggers either continue this cycle of weak results or give up on guest-blogging all together even though they know it can work.

So, what’s the solution?

You may have already figured it out: provide value.

Your post needs to stand out on a site to such a degree that its readers would feel that they need to read more from you. That’s when they’ll happily share the article (more traffic) and click through at the end to subscribe to you.

That’s the answer in a nutshell. Of course, though, it’s a little more complicated than that.

Next, I’m going to break down the process you need to follow for successful guest-posting, step-by-step.

How to get traffic, subscribers, and rankings from guest posts

In order to get great results from guest-posting, you need to have a system. If you don’t, you’ll end up wasting time and getting inconsistent results.

Here’s what I recommend starting with for anyone who is serious about achieving long-term sustainable traffic and exposure:

• Step 1: target the right sites. If you don’t guest-post on sites with sufficient targeted traffic, you won’t get great results. Most people do this okay, but I’ll show you how to do it better.
• Step 2: get approved for a guest post. Gone are the days when you can spam out a templated request to guest-post. I’ll show you what you need to do to convince top editors and site owners to let you post.
• Step 3: produce epic content. The definition of “epic” is important here, but it’s safe to say that most guest posters don’t know how to do it right.
• Step 4 (optional, but highly recommended): promote it. There are a few big reasons why promoting your guest post like any other post is a good idea. I’ll show you why and how to do it.

Step 1: Identify high-quality sites for guest-posting

Many low-quality sites look for free content by offering to accept guest posts. Obviously, these are not the sites you want to guest-blog on.

The number one aspect of a good target for a guest post is traffic. Without traffic, there’s really no benefit to posting.

The second aspect is that a significant amount of that traffic must be made of your target audience. Otherwise, no one will care about your post, no matter how good it is.

In general, there are two types of quality sites to target:

1. Broad authority sites: These sites are often household names (think Forbes, The Huffington Post, or Business Insider). They have tons of traffic, and even if only a small percentage of that traffic is your target audience, it’s worth it. My regular posts on Forbes have generated a lot of business for me.
2. Leading industry blogs: These blogs are much more niche-specific but are mostly made of your target audience. For me, that includes sites such as Search Engine Journal and Moz. But don’t post too frequently as most of these readers will already know you. I recommend one to three times a month.

Now, let me show you how you can find these sites.

Method 1: Broad search

To find those general massive authority sites, you need to think in broad terms.

For example, while I blog mostly on generating traffic and revenue through blogging, all these topics fall under the main niche of business.

Simply searching Google for “business” will bring up the biggest business authority sites on the Internet:

Not all of these sites will be suitable targets for guest posts as not all of them will accept guest-posting.

Others may require you to first be a leader in your field before writing for them. To demonstrate your authority, you’ll send them links to your other guest posts on industry leading blogs.

So, while you should start by making this list of the big sites that you eventually want to contribute to on a regular basis, it’s typically best to pursue the more realistic niche blogs first to build up a bit of a reputation.

Method 2: Search strings

This is likely what you’re already doing. It’s a good method to start with. You simply search for “[your niche]” + “[a guest-posting search string]” to bring up topics.

Here are some search strings you could use:

• “guest post”
• “contributing writer”
• “this is a guest post by”
• “contribute to our site”
• “guest posting guidelines”
• “suggest a post”
• “contributor guidelines”
• “guest posts wanted”
• “writers wanted”
• “write for us”

You can find more here. Your niche or keyword doesn’t need to be in quotations, but the search string does.

For example, I could search for SEO “write for us” to find SEO blogs that accept guest posts.

Start adding these potential guest-post targets to a spreadsheet, if you haven’t already.

After you have a complete list, it’s time to start trimming out blogs that want your content without providing any value in return. These blogs have little traffic and only want your content to attract search engine traffic to build their sites.

Make a column next to each blog with the heading “Comments.”

What you need to do is go to each blog individually to see what their average comment count is on each recent article. No more than 5-10 is needed. The best blogs for guest posts have 50+ comments per article, but even blogs with an average of 5+ are usually good targets.

Alternatively, you can look at the number of social shares each article gets as a way to measure the traffic and engagement of the blog. Most blogs display the share count on each article with a widget, but you can always use a social share count tool to calculate it.

Eliminate any blogs with a low number of comments or social shares.

Method 3: “Steal” your competitor’s target list

This might be my favorite way of finding lots of great guest-posting targets quickly.

First, you’ll need to find an influencer in your industry. You probably know many off the top of your head. If not, just search for “top [your niche] blogs”, and you’ll likely find many large lists of them.

Most influencers regularly guest-post. Pick one on your list for this method, but if it doesn’t work, just move on to the next.

So, for SEO, you might think of Brian Dean. He guest-posts a lot.

The idea here is to compile a list of all the places where he has guest-posted. Why? Because they are pre-vetted. Influencers won’t waste their time with low-authority sites.

All the sites you gather here will:

• have sufficient traffic
• accept guest posts
• contain your target audience

To compile your list, search for: “[name of influencer]”.

Really, that’s it.

Note: If there are too many other people with the same name, just add a major keyword to your search (like “SEO” for Brian).

The first few results will bring up personal blogs and social media profiles. Obviously, these aren’t your guest-post targets:

Once you scroll down, you’ll start seeing guest posts. Keep going through the pages until you have a list of all their guest posts. For many influencers, you’ll be able to compile a list of 50+ blogs in 15 minutes.

If the influencer is prolific enough, this method will be enough for you to identify good sites to guest-post on for the time being.

Step 2: Don’t let them say no

Now that you have a list of sites that accept guest posts and meet all the conditions we talked about, it’s time to convince them to give you a shot.

Remember, these aren’t your ordinary blogs—they are very picky. If they aren’t convinced by your headline and your article description that your idea is great, they won’t give you a chance.

Here is how to increase your chances of being accepted:

Tactic # 1: Follow guidelines to the letter

Major blogs get dozens, or even hundreds, of requests to guest-post every day. To encourage good submissions, they often post guest-posting guidelines. If you don’t follow these exactly, your email will be automatically trashed in most cases.

To find out what the submission guidelines of a particular blog are, search for “[your target blog] + [guest post guidelines]” to see if they have any:

Those guidelines will usually tell you:

• what the site expects in a post
• how to pitch a post
• what you’re allowed/not allowed to put in your post (e.g., links)
• what you get out of the post

Study them, take notes, and then make sure to follow them for all the rest of the steps in this guide.

Tactic #2: If no guidelines are published, email the site

Not all sites publish guest-posting guidelines, especially if it’s a personal blog. They rarely accept guest posts and don’t want to encourage others to submit pitches.

This is where it gets a bit tricky. These bloggers typically have the mindset that no one else cares about their readers as much as they do (and they are usually right). This is why they only accept guest posts from very big names or friends.

If you contact them with a typical guest-post pitch, it’ll likely get shot down unless you already have a reputable blog.

Instead, if you’re relatively unknown, you’ll need to build a bit of a relationship.

First, you’ll need their email address (contact forms are the last resort).

I recommend signing up for their email list. Look for a signup box in the sidebar or at the top of a page (usually on the home page).

You will then get emails from that blogger, which you can reply to.

Here are the emails you will need to send:

Email #1: Get personal

The first time you email an influential blogger, try to stand out as much as possible. The simplest way to achieve that is to tell them how much you liked one of their recent posts (and mean it).

Tell them that you took advice from that post and actually applied it. Almost every blogger loves when someone actually uses their advice.

You’ll likely get a response thanking you for the kind words and asking for more specifics about the results of implementing the advice.

Email #2: When you get the results, share them

Yes, this means that you actually have to do some work first! But if you want to land spots on exclusive blogs, this is how you go about it.

At that point, the blogger might offer to write up a case study on you if you had good results. Or you can pitch a case study yourself.

Email #3: Wait a while, and ask if you can guest-post

Sometimes a case study won’t be appropriate. But the good news is that the blogger knows that you not only read their blog but that you also take action.

So a week or two later, you can send an email that looks something like this:

Hey [Blogger],

The [outcome from taking advice] is still producing great results.

I seriously appreciate all the hard work you do to create useful, actionable advice about [topic].

I know it’s difficult to produce top-notch quality consistently, so I was wondering if you’d like a hand with it.

I’ve already brainstormed a few ideas that I think would really resonate with your readers:

• [Idea 1]

• [Idea 2]

I’ve written a lot in this niche. Here are some examples of my articles that capture the quality of my writing:

• [link to a guest post or your own blog article #1]

• [link to a guest post or your own blog article #2]

I know you don’t accept guest posts often, but I’d be honored if I could contribute to [site name].

If not, no worries—I won’t stop reading your posts :p.

Best Regards,

[your name]

No, you won’t be successful at getting your guest-blogging opportunity 100% of the time, but you’ll get a fair number of responses. Of course, this takes a lot of work and planning upfront, but that’s why it works.

Tactic # 3: Come up with a killer idea

For most guest-post proposals, you’ll only submit one or two ideas. This will include both a headline and a 50-100-word description.

First, you’ll need a topic before you can write a headline or description.

For your post to do well, it needs to resonate with the readers of that particular site. Not only will this maximize your benefits from the post but it will also ensure that the editor or owner of the site will love you, which will allow you to post again in the future.

In order to find out what types of posts resonate with the site’s readers, you need to analyze its most popular posts. Ideally, look for posts that were written in the last year as they’ll reflect the current audience most accurately.

Some sites will have a list of the top posts of all time in the sidebar, but if a site doesn’t, use BuzzSumo to find out which posts have been shared the most.

For example, if I wanted to guest-post on Boost Blog Traffic, I would search the domain name and sort by total social shares:

This gives me a list of the most popular posts on the site:

Make note of the types of posts that did best. In this case, it’s big list posts.

You can pick any topic from this list—it’s up to you. But it’s best to pick topics that are related as closely to your blog’s topic as possible in order to attract the right kind of visitors.

The next step is to write a headline that stands out. A great headline can make or break you, so spend as much time as you need on this step. Read The Step-by-Step Guide to Writing Powerful Headlines if you need help.

In the example above, the topics that are closely related to my blogs are traffic generation (the case study) and being mentioned on popular blogs.

Here are a few examples of headlines I could pitch:

• 101 Networking Resources That’ll Take You From Unknown to an Interview Superstar
• Case Study: How I Was Able to Get Mentioned by 5 Top Internet Marketing Bloggers
• 51 Ways to Promote Your Next Blog Post and Get 403% More Traffic
• Case Study: How to Grow a New Blog to 100,000 Visitors per Month in under 1 Year

See what I’m doing? I’m taking proven headlines and topics and putting my spin on them.

I strongly recommend pitching list posts whenever possible. List posts are the easiest to write and generally perform the best.

Finally, you need a description. While it’s not the most important part, this is where you close the sale, so don’t get lazy.

Your description needs to be long enough for your angle to be clear but not so long that you’re rambling on about important details.

Remember the 5 Ws:

• Who
• What
• Where
• Why
• When

Not all of the Ws will be important for every article, but always go through that list. For example, my description for “101 Networking Resources That’ll Take You From Unknown to an Interview Superstar” would be:

• Who: Newbie bloggers
• What: Networking resources
• Where: On blogs and podcasts
• Why: To get interviews, which will lead to traffic and exposure
• When: Strategies that can be done within one year

Put it all together, and you get something like this:

I want to put together a comprehensive collection of the best networking resources for newbie bloggers.

These resources will help your readers get interviews on blogs and podcasts, which will lead to exposure and traffic for their sites. To top it off, all of these strategies will be doable in less than one year.

Make it clear and concise. If you picked your topic and headline right, that’s all you’ll need.

Tactic #4: Pitch your idea

With a great headline and description in your arsenal, you just need to present your idea in the right way.

Here’s a template I’ve shared with you before:

Subject: you should blog about [insert your guest blog post topic]

[insert their first name],

As an avid reader of [insert their site name], I would love to read about [insert guest blog post topic], and I think your readers would as well.

Your content on [insert existing post from their website #1, insert existing post from their website #2, and insert existing post from their website #3] is great, but I think you can tie it all together by blogging on [insert guest blog post topic].

I know you are probably busy and won’t blog on it, so I’m going to make you an offer you can’t refuse.;-) How about I write it for you? Don’t worry, I’m a great blogger and have had my posts featured on [insert previous guest post URL #1] and [insert previous guest post URL #2].

Let me know if you are interested. I already know your blogging style, plus I understand what your readers love as I am one of them.;-)

Look forward to hearing from you,

[insert your name]

And here’s another solid pitch by Alex from Groove:

Note that they are fairly different. Good pitches come in all shapes and sizes. But you’ll notice that they both:

• are fairly short
• demonstrate experience (other guest-post samples or big blog names)
• pitch a specific topic

You can choose to pitch the headline or omit it for now. If you think you have an amazing one, include it.

Don’t just copy these templates; tweak them so that they reflect your personal voice. If you send the same templated pitches as everyone else is sending, you’re more likely to get ignored.

At this point, you might be thinking: “But I have no other guest posts to use as samples.”

Don’t worry, everyone starts somewhere. Omit those parts of the pitch, and instead include a link to your best blog post on your site. Start by pitching to some of the smaller blogs so that you can use those guest posts as samples for the bigger ones. In other words, work your way up.

Step 3: Produce epic content for your guest post

You sent out a few pitches, and one of the sites you approached told you to go ahead and write your post—success!

Now you need to deliver.

Remember I told you that the definition of “epic” is important?

The reason why it’s important is because it changes based on the site you’re pitching to.

An epic post for a particular site is one that is clearly better than 95% of other posts on that site.

In other words, epic is relative.

If you went to a general site like Forbes and posted a short article about 7 things entrepreneurs should do on Twitter, it’ll do well. But if you post it on an industry-leading blog, such as Moz, it’s going to get laughed at for being too basic.

On the flip side, if you wrote a super in-depth post on technical SEO, it’d do well on Moz, but it would go over the heads of most Forbes’ readers and go unnoticed.

Create an epic article for the particular site you’re posting on.

That being said, if you follow Step 2 of this guide to the letter, you’ll already have a great topic and headline.

Now, let’s talk about two parts to writing effective guest posts.

Part 1: Write a great post

Without a really readable and well-written article, you might not even get published. Even then, not many readers will go through the whole post, which you need if you want to see any results. Here are some things you should do:

• make everything data-driven and actionable
• create or buy custom images when possible
• format the post for maximum readability
• hire an editor/proofreader
• provide the post in html to preserve formatting

Part 2: Create an offer for readers

I’ve mentioned content upgrades before. They’re one of the best ways to convert blog post readers into subscribers. While it’s typically used for posts on your own site, you can also use it for your guest posts.

Create a free bonus that is highly relevant to the guest post you write. Offer it at the end of the guest post.

For example, if I wrote a post on 101 networking resources, I could offer a case study on how I used one or more of the strategies in the resources to land a big interview. Anyone interested in that article will be highly interested in that bonus, and I could expect high conversion rates (upwards of 5%).

On top of the offer, you’ll need a simple landing page for it. Use to explain what’s in your bonus and how it will help your visitor.

If you’ve never created a landing page before, learn how to here.

Finally, you need a call to action. Tell your readers to click through to get their free bonus. Ideally, you will have the call to action at the end of the post itself, but the bio will also do a decent job:

Step 4: Do everything in your power to make it explode

If you complete the first 3 steps, you’ll get great results.

But you can take the results to the next level by promoting your post.

If you promote your post, it will get more traffic, which will lead to more readers clicking through and subscribing to your blog. It could also lead to better search engine rankings for your guest post (if any of those extra readers link to the post), which will send you consistent, long-term traffic.

I won’t go into advanced promotional strategies here, but I’ll talk about a few simple but effective things you should do:

1. Post to aggregators sites: Find a relevant subreddit or a niche-specific aggregator like Inbound.org, and submit your post. If your content is really great, it should be able to send at least a few hundred more visitors to your guest post.
2. Email anyone you mention in the article: It’s one thing to mention someone on your own blog, but it’s even more special if you do it on an authority blog. Send an email to anyone you mention, letting them know you featured them and linked to their site. Ask them to check it out, and invite them to share it or comment.
3. Email your list: If you have any list at all, no matter how small, email it. Tell your subscribers about the post, and ask them to leave a comment on it.
4. Share on social media: It won’t drive a ton of traffic, but it could drive some. In addition, every share acts as social proof if it’s shown on a share counter on the post itself.

Finally, respond to every comment. I do this on all my blogs even though it takes time. You’ll have a double benefit: the editor of that blog will appreciate it, and it will make your post look more impressive as it will double the number of comments the post will have.

Conclusion

Guest-posting is still a great strategy to build a blog with, but it takes time.

It is a long-term tactic. You will have to send pitches on a continuous basis so that you can write a couple of guest posts per week. Don’t get frustrated if a few get rejected or ignored as it’s normal.

Once you start getting consistent opportunities, your traffic and subscribers will start to really grow.

It will be slow at first, but over time you will have a flood of traffic generated by all of your guest posts out there:

Repeat the four steps in this article over and over, and you’ll achieve similar results to those that I, or any other niche influencer, have had.

Leave me a comment below telling me what your goals with guest posts are. How many pitches do you plan on making per week? How long will you commit to pitching and writing guest posts?

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