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الاثنين، 1 أكتوبر 2018

How investing is teaching children about money - and life

The Shares4Schools competition pits teams of sixth-formers against each other, making their own trading decisions and investing real money

The best way to teach children about money is to let them manage it hands-on. For younger children, pocket money and savings accounts make a great start, but how do you teach older kids about more complicated financial concepts such as investing, the stock market, risk and reward?

The answer for the Share Centre is simple: give them real money to invest in real shares. Each year the investment platform does just that with its Shares4Schools competition. Teams of sixth-formers (Year 12) are given £2,000 to invest in shares in October, then in May the profits are calculated. The school that makes the most money wins.

The chairman and founder of the Share Centre, Gavin Oldham OBE, says: “When we started Shares4Schools the only investment competitions available for students were virtual, and therefore treated as inconsequential games. Introducing real money being invested has brought a real focus, so that the student team is working together in the same way as an investment club. It also ensures that all the ‘real world’ aspects of owning shares – dividends, corporate actions, different market liquidity and so on – are fully reflected.”

Schools get to keep their profits and the winning team and runners-up are also invited to a prize-giving ceremony in the City of London.

This year the event took place at Mansion House, the official residence of the Lord Mayor of London, where teams also got to meet respected fund managers including Alistair Mundy, manager of Temple Bar Investment Trust, Alexandra Jackson, manager of the Rathbone UK Opportunities Fund and Richard Penny, a fund manager at Crux Asset Management.


After the presentation, fund manager workshops and a panel debate, the overall and regional winners were then treated to a James Bond-style high-speed boat ride down the Thames.

Following what can only be described as a similarly high-octane finish, the winning team this year came from Marine Academy in Plymouth. At the start of the final day of trading the school was languishing in 15th place, but after one last-minute trade it ended in top position. The share they bought was Webis Holdings, a company that operates in online gaming, whose value soared on the back of new legislation in the US permitting sports betting for the first time.

Over the competition period the 10-strong team, who were all studying for their Certificate in Financial Studies (CeFS), managed to boost their starting investment of £2,000 by an impressive 19.7%.

In addition to Webis, the team also traded shares in Aviva, RSA, WPP, 3i, Share plc, Sky, BT and BP.

For Marine Academy, stock selection was very much a collaborative process. “We all went away to research companies and then took a tally. Whichever company got the most votes was the one we picked,” explains team member Thomas.

During his presentation at the awards ceremony Mr Oldham spoke of the lessons he had learnt as an investor, and one of the key messages he wanted to impress on students was the adage “Time spent on reconnaissance is rarely wasted.”

Whether you’re choosing a company for a share portfolio or a managed fund for an Isa or pension, it’s always better to do your homework and research your choices, instead of acting on a tip-off.

The successful teams also learnt that hard work and commitment pay off. Students at St Bartholomew’s in Newbury, the winning school for the south-east, were invited to form a team as part of their economics A level class, but all their meetings were held at lunchtimes or after school. Plenty of share talk happened between meetings too, using social media to debate ideas. By investing across an array of shares, students were also given the opportunity to think about diversification – another lesson Mr Oldham was eager to impart. “Avoid concentration risk,” he advised.

The team at St Bart’s, as the school is known, noted that if they had only invested in their most profitable holding, Ocado, their overall portfolio would have made more money.

Given the aim of the competition, there did seem to be an element of regret; nonetheless, the team realised that would have been a risky approach. Invest in too narrow a range of shares, and if one performs badly it could have a devastating effect on the overall portfolio.

While Marine Academy won the competition, riding high on the back of a successful last-minute trade, the team did experience the pain of a bad trade, and even emailed their teacher while he was off sick to instruct him to sell a slumping BT before it lost them any more money.

St Bart’s has been participating in the competition for a number of years. Economics teacher Denise Seward says it provides a valuable experience for the students. “I don’t get involved at all,” she says. “The decisions are all theirs, and if they are prepared to put the time in, they come out with a really good knowledge of the stock market, as well as lessons in decision-making and risk-taking.”


Many of the students entered the competition because they had an eye on a City career. One student at Tettenhall College in Wolverhampton (the West Midlands winners) was planning to study at the London School of Economics with a view to becoming an investment banker. Others recognised the benefits it would bring them on a personal level, while another student at Tettenhall, who was headed for a career in biomedical sciences, said she’d be using her new-found skills to save for the future and invest in a pension.

Aaron, another member of the Marine Academy team, says the experience has proved useful from a career and a personal point of view. “It’s been a bit of both,” he explains. “I’ve learned a lot about shares and how to invest in them, as well as the best ways to choose and compare them. I would like to get a job in finance, so this has been a good platform for that.” Unsurprisingly, the victory has given the team an appetite to invest. “Investing is a good way to make money,” he adds. “It is higher-risk, but then the returns are better.”

For Ben at St Bart’s, the competition has whetted his appetite for a career in fund management. “My interest and aims have grown throughout the competition,” he says. “At the start it was pitched to me in an economics lesson and I thought it sounded pretty cool, but as the competition went on and we became more successful, I started to think I would quite like to do this as a job.”

His teammate Grace is more interested in a career in human development, but both feel the experience has taught them some vital life skills. Grace says: “I’ve realised how important it is to invest well and use your money, not just for the short term but for the long term too.”

Ben, meanwhile says that the lessons he’s learnt in stock selection can be applied to many parts of life.

“You have to be prepared to work and research if you want to succeed in life,” he says. “Even with decisions like which university you go to, you need to research the course and you can’t be satisfied with your decision unless you have looked up every aspect of it and know it will go well for you.”

The next Shares4Schools competition runs from 29 October this year to 29 June 2019. More information is available at Shares4Schools.co.uk.

The Moneywise Get Financial Education Working campaign

Here at Moneywise we believe that if young adults leave education with a grounding in personal finance they will be better able to budget, less likely to get into debt and more likely to save for the future. Check out our campaign page (Moneywise.co.uk/moneywise-get-financial-education-working-campaign) for ideas on the best ways to teach your children about money and to find out about the winners of this year’s Personal Finance Teacher of the Year competition.

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Financial check-up: the rising cost of pet insurance

Man holding a cat

Dreading the vet’s bill? Here, we sniff out ways to cut costs and keep your favourite animals in rude health

Pet insurance gives you the peace of mind that your four-legged family member is covered, should they have an accident or fall ill.

The problem is that costs have risen in recent years, which is partly down to the government’s decision to increase the insurance premium tax rate to 12%. This means pet lovers can end up forking out between £200 and £300 a year for a policy, depending on age, breed and health.

But while pet cover is by no means cheap, neither are vets’ bills.

New findings from Direct Line Pet Insurance show that the average cost of veterinary treatment for dogs and cats has risen by 4% over the past year, with the average claim rising by £29, from £728 to £757.

Meanwhile, figures from price comparison site MoneySuperMarket show the average cost of surgery is £1,500.

In the event of a serious accident or illness, bills can easily run into five figures. So while you may be tempted to cut back on pet cover due to the cost, this could be a false economy.

Georgie Frost, consumer advocate at comparison site GoCompare, says: “You want to make sure your pet is fully covered in the event of an accident or any unforeseen health issues. Without insurance, you could find yourself facing a surprisingly hefty bill.”

Rather than putting an end to your pet insurance policy, a better approach is to keep a lid on the cost. Here, we take a closer look at some of the ways you can do this – and lower vet bills at the same time.

How to cut the cost of pet insurance

Consider a different breed or a mongrel

Pet insurance costs can vary by hundreds of pounds, depending on the breed – so think about this when choosing a new pet.

Pedigree dogs, such as French bulldogs and pugs, and cats, such as Maine Coons or Bengals, tend to attract higher premiums.

Ms Frost adds: “If you’re considering insurance for a pet you don’t yet own, you may want to consider a cross-breed rather than a pedigree.

“Certain breeds are commonly known to develop hereditary conditions – such as weak joints due to inter-breeding – meaning your premium may be significantly higher than that of a cross-breed.”

Insure pets as soon as you can

Age is another key factor in how costs are calculated, with older pets costing more to insure as they are more likely to develop illnesses and get injured – resulting in more expensive quotes.

So the earlier you get pet cover, the better. Not only will premiums be cheaper, but a younger, healthy animal will usually have fewer pre-existing conditions. This should result in fewer exclusions and greater choice between policies.

Pick the right type of policy

When shopping around for pet insurance, it’s important to understand the four main types of cover, which are:

Also be wary of policies that pay a maximum of, say, £500 a condition; if your dog’s illness results in a vet bill of £4,000, this would mean you still have to pay £3,500.

Think carefully at renewal time

With most types of insurance, the usual advice is to shop around when it's time to renew your policy. However, with pet cover this may not be the case.

You might find it is costly to switch providers later in your pet’s life, as a new insurer could refuse to cover your pet’s pre-existing conditions; some insurers also refuse to cover animals over a certain age.

Often, the best approach is to do your research to find a good lifetime policy – and stick with it. While this may prove to be more costly, it will usually offer the best coverage.

Look out for discounts

When purchasing cover, see if there are offers you can take advantage of.

David Hampson, head of pet insurance at the Co-op, says: “If you have several pets, check if you can get a discount for insuring more than one pet on your policy.”

In addition, you can usually make savings by buying your policy online.

Consider a higher excess

For all types of pet cover, owners must pay the 'excess' or first part of any claim. But it’s worth giving serious thought to the level of excess you are willing to pay.

Mr Hampson says: “Usually, the higher the excess, the lower the premium.”

Think about 'self-insuring'

If you don’t want to pay the high cost of pet cover, you could think about ‘self-insuring’ by setting aside savings for any future veterinary costs. But you need to be disciplined if you’re going to do this.

How to cut the cost of veterinary bills

Get your pet neutered

A spayed or neutered pet is less likely to roam away from home, reducing the likelihood of it contracting certain conditions.

Keep an eye out for early warning signs of illness

If your pet seems out of sorts, don’t ignore this.

Prit Powar, head of insurance at Direct Line, says: “Many conditions can be easily treated, so it’s important to get your pet checked out as soon as you suspect something is wrong.”

Make sure pets are up to date with their jabs

As well as protecting your pet from diseases, vaccinations are a good way to try to lower the premium.

Ms Frost says: “Some insurers take this into consideration when quoting. Remember to keep any certificates from your vet to prove this.”

Take good care of your pet

You may be able to save yourself money on veterinary treatment simply by taking good care of your pet.

Andrew Moore, director of pet claims at insurer More Than, says: “Owners should keep their cats and dogs as healthy as possible through diet and exercise as a way of limiting the medical treatment they’ll need.”

See if you’re eligible for help

Organisations, such as the Blue Cross, provide free veterinary treatment to sick and injured pets if their owners are on certain means-tested benefits. For more details, visit Bluecross.org.uk/veterinary.

Buy cheaper medication for your pet online

You may be able to save money by going online to buy medication for your pet, but check out reviews of the website and make sure it’s safe before buying it.

  • Accident-only – generally the cheapest form of pet insurance and the one that offers the least extensive cover.
  • Time-limited – another relatively cheap form of pet insurance. This limits the period of time you can claim or a specific condition. A financial cap will also apply.
  • Maximum benefit – typically seen as a mid-range option, where there is no limit on treatment for a condition but there is a financial cap.
  • Lifetime – usually offering the most extensive cover for your pet, these policies come at a price but will prove invaluable if your pet develops a complicated illness.

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Furry friends for a day

EFFORT - Hundreds of visitors got to get up close and personal with a friendly herd of adorable alpacas in Effort over the weekend.Saturday and Sunday marked National Alpaca Farm Days, a product of the Alpaca Owners Association. Each year, the last weekend of September is marked by alpaca farm owners to exhibit their animals, answer questions from visitors and provide people with an introduction to these remarkable camelids. [...]

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Should You Buy a Low-Cost Health Insurance Policy? Here’s What to Consider


Starting today, Americans can buy lower-cost health insurance policies that can stay in effect for as long as three years — up from the previous three-month limit.

But while the savings in premiums will be attractive to some, critics warn the old adage applies: “You get what you pay for.”

“As the bills from hospitals and other providers start to pile up, many of these folks… would come to realize they’re not really insured at all,” the Georgetown University’s Center for Children and Families says. “For the individuals enrolled in these plans, the devastating financial consequences could be real and long term.”

Limitations of Short-Term Health Insurance Policies

The plans are cheaper — as much as one-third cheaper in some cases, according to the Department of Health and Human Services — than those that comply with the Affordable Care Act, which has required coverages. The average monthly premium for one person in late 2016 was about $124 compared with $393 for an unsubsidized plan that complied with the Affordable Care Act, according to the department.

But many lower-cost plans don’t cover services such as mental-health or substance-abuse treatment or prescription drug coverage, according to a Kaiser Family Foundation analysis.

And none covers maternity care, the same study found. A regular birth costs about $32,000 and a cesarean section about $51,000, according to a 2013 Truven Health Analytics study of women with health insurance.

Also generally excluded are people with pre-existing medical conditions, who are required to be covered under policies that comply with the Affordable Care Act. An estimated 133 million Americans have a pre-existing condition, according to the Department of Health and Human Services.

Why Are Short-Term Health Insurance Policies Being Expanded?

Premiums for Affordable Care Act coverage went up about 21% in 2017, putting them out of financial reach for some people — especially those whose earnings are not low enough to qualify for a subsidy under the act, according to the Centers for Medicare & Medicaid Services.

The Department of Health and Human Services this summer announced that it would allow the lower-cost plans to be purchased for up to a year of coverage and renewed for two years.

The policies originally were limited to less than three months and intended as a stopgap for people who didn’t have health insurance through their employers.

Which Consumers Might Benefit From Short-Term Policies?

They work best for those who are generally healthy, because insurers can drop anyone who becomes sick, according to the Georgetown University Center on Health Insurance Reforms.

The reason the short-term policies are less expensive — the cost varies from state to state — is that they don’t have to meet the requirements of the Affordable Care Act, also known as Obamacare.

That means they can exclude benefits such as emergency services, hospitalization, rehabilitative services and devices, laboratory services, preventive care, chronic disease management, contraceptives, breastfeeding supplies, counseling and pediatric services.

There’s no easy way to determine what services are covered because plans vary widely, as do deductibles, copayments, and caps.

Other possible pitfalls:

  • The Department of Health and Human Services warns consumers that they won’t automatically be eligible to buy insurance through the Affordable Care Act if their short-term policy ends before the open enrollment period begins and they decide not to renew or are dropped by their insurer.
  • Short-term policies don’t meet the requirements to maintain health insurance under the Affordable Care Act, making consumers who buy them potentially liable in 2018 for a penalty of $695 per adult and $347.50 per child — or 2.5% of household income, whichever is greater. The penalty goes away starting in 2019.
  • Short-term policies generally have limits on the amount paid for services and caps on lifetime payouts. Patients may have to pick up the sometimes-substantial difference between what the insurer pays and what the provider charges.
  • Policyholders can be charged more based on age, sex and health.

The bottom line: These policies may be beneficial to some. But it’s critical to read all disclosures before signing up to avoid finding out later that you don’t have coverage for something you need. What’s cheap up front could end up costing you dearly later.

In short: caveat emptor.

Susan Jacobson is an editor at The Penny Hoarder.

The Penny Hoarder Promise: We provide accurate, reliable information. Here’s why you can trust us and how we make money.

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The Penny Hoarder Promise: We provide accurate, reliable information. Here’s why you can trust us and how we make money.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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Applying for Federal Student Financial Aid Just Got Easier With This App


Today is the day you’ve been waiting for.

No, it’s not the Season 8 premiere of Game of Thrones. It’s the opening day to file your Free Application for Federal Student Aid — aka FAFSA  — for the 2019-20 school year.

FAFSA provides college students with federal aid in the form of grants, scholarships and loans, all for filling out an extensive questionnaire.

Powering through the form has proved difficult for many — so much so that more than a million high school graduates skipped filling out the FAFSA in 2017, leaving behind more than $2.3 billion in unclaimed aid. Yes, that’s a billion with a B.

Now, for the first time ever, you can file the FAFSA from your phone.

Filling Out the FAFSA From Your Phone

If you’ve ever filled out the form with its more than 100 questions, then you know how painstakingly long the process takes, especially since you had to complete it on a desktop or laptop computer.

Now, with the new myStudentAid app, filling out the FAFSA is easier than ever, and you’re not chained to a computer.

More than 95% of Americans own a cellphone — including 77 percent who own a smartphone — according to the Pew Research Center, which means more students can fill out the FAFSA while they’re on the go.

Download the myStudentAid app from Apple App Store (iOS) or Google Play (Android) and apply start the process on your commute, in a waiting-room line or on your lunch break. You can apply anywhere your phone is.

You can also apply directly on the fafsa.gov website, as it has been updated to be mobile-friendly and redesigned to fit the screens of any mobile device, including smartphones and tablets.

The FAFSA is a bit overwhelming. But remember, there’s probably free money for college at the end, so push on through. It’s so worth it.

If you want to keep your sanity, refer to our stress-free guide to filling out the FAFSA.

The FAFSA website is experiencing intermittent problems with its form today (hopefully that means an influx of excited students applying for aid on their phones), but don’t give up. Check back later because there’s really no excuse not to apply. We know you have your phone with you.

Stephanie Bolling is a staff writer at The Penny Hoarder. She used FAFSA to get free money for college.

The Penny Hoarder Promise: We provide accurate, reliable information. Here’s why you can trust us and how we make money.

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“The American Nightmare” Documentary: 10 Years After the Financial Crisis


“The American Nightmare” explores what the 2008 financial crisis looked like for the people who lived through it – and how it’s changed the way they define the American dream. Coming in October 2018 to YouTube.

 

The Penny Hoarder Promise: We provide accurate, reliable information. Here’s why you can trust us and how we make money.

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How to Avoid Stale Content with These 21 Ideas for Your Upcoming Social Media Posts

Social media has changed the way we live.

As marketers, we need to recognize how our current and prospective customers are utilizing these platforms and use that knowledge to our advantage. Ultimately, you want to be able to convert your social media followers into customers.

But this is much easier said than done.

Sure, you were able to get people to follow your profiles initially. That’s a great first step.

However, if you can’t post engaging content, your followers will get bored and won’t convert.

They may even decide to unfollow your accounts.

In fact, a recent study from Sprout Social suggests that 41% of people unfollow a brand on social media because they feel the information isn’t relevant to them. And 46% of users unfollow a brand because it posts too much, while 18% of people unfollow a brand because it doesn’t post enough.

You don’t want to fall into any of these categories.

Recognize how people use social media. With so much content to consume, your followers won’t engage with your posts if the content is boring.

If you’ve been posting the same thing over and over again on all your platforms, your content has already grown stale.

Some of you may not be posting anything at all, simply because you don’t know what to post.

No matter what your situation is, you can benefit from reading this guide. I’ll show you how to effectively market your small business on social media with the top 21 ideas for your upcoming posts.

1. Your latest blog post

Once you publish a new blog post, you should share it with your social media followers.

Take a look at how I do this on my Facebook page:

patel blog

There are lots of benefits to posting this type of content.

In addition to giving you something new to post, it will also drive more traffic to your website. Right now, it’s unlikely your customers are visiting your site on a daily basis.

They may not even know you published a new blog post unless you tell them.

Posting it on social media also exposes your blog to a wider audience. Now people who are friends with your followers can see this post and potentially navigate to your profile or website.

It’s a great opportunity for you to scale your lead generation through blogging.

2. Poll your followers

Create a poll.

Facebook, Twitter, and Instagram all have options for you to poll your followers.

A poll invites your followers to engage. They’ll share their opinions and spend more time on your profile.

There are lots of ways for you to leverage these polls.

You can use them to gain insightful information about your followers, get their opinions about a new idea, or just have some fun.

Check out this example from The Muse on Twitter:

poll

What will they do with the results of this poll?

Who knows? But 223 people already voted!

If you’re looking for something new to post that will drive engagement, a poll is definitely a top option for you to consider.

3. Use emojis

No matter what platform you’re posting on, you should be using emojis in your posts. That’s because emojis can help you improve your click-through rates.

In fact, 92% of people online use emojis.

A recent study from AdEspresso showed that Facebook headlines with emojis generated 241% more clicks than those without one.

Emojis will improve your engagement metrics.

4. Photos of your employees

Share photos of the people who make your business possible. Without your employees, you wouldn’t be able to operate.

Sharing this type of content helps humanize your brand.

Your followers will see the faces behind the company. They’ll see exactly who is creating the products they’re consuming and learn what goes on behind the scenes.

Sharing photos of your employees will also boost your engagement. That’s because pictures with faces get 38% more likes:

faces

Sure, you could post pictures with your face as well. But that will get stale after a while too.

Depending on the size of your business, some of you may have dozens of employees.

This gives you lots of chances to post new content with a new face every time.

5. Video promos

You need to post videos on social media.

More than half of marketers across the globe say video is the type of content that delivers the highest return on investment.

Further, 64% of consumers make a purchase after watching a branded video on social media.

Social media videos generate more than 1,200% more shares than images and text combined.

Take a look at how Thule used this strategy on one of its recent Facebook posts:

thule

Notice that the caption is related to the promotion.

“Explore the city. With your family.”

The video shows a mother and father going for a walk with their baby in one of Thule’s strollers.

Video content is a great way to mix up your posts because the options are nearly endless.

6. New products

You’re in business to make money.

Use your social media posts as a way to build hype for a new product launch.

This is a great chance for you to expose your products to your followers even before the products officially get released.

Once the product is available for purchase, you can take advantage of features such as Instagram shoppable posts to drive sales.

7. User-generated content (UGC)

When you’re running out of ideas of what to post on social media, you can always turn to UGC for ideas.

Look through your mentions, direct messages, and hashtags related to your brand.

Find posts of real people using your products, and share them with your followers.

User-generated content will ultimately build trust between you and your customers.

UGC

Posting UGC will also encourage the rest of your followers to share content related to your brand in the future. They’ll do this with the hopes you’ll use their content the next time you share a user post.

8. High quality photos

Earlier I mentioned that video content delivered higher engagement metrics than images. That said, you can’t just post videos and nothing else.

Posting nothing but videos will get stale. That’s why you need to mix in photos as well.

But you don’t want to use just any photo.

Unless you’re using UGC, the images should be original and high quality. Don’t use stock images you find online.

But you’re not a photographer, so how can you find the right photos?

It’s easy to take these pictures yourself. Review my guide on how to take and edit photos without hiring a professional, and you’ll learn how to post quality images on social media.

9. Customer case studies

Show your social media followers how you helped one of your clients do something.

For example, let’s say you’re a personal trainer. You can share a post explaining how you helped one of your clients lose 10 pounds in 10 days.

Or maybe you have a platform that helps everyday people build hybrid mobile apps. You could show a case study outlining how much money they saved by using your platform instead of going through standard development.

The examples here are endless.

No matter what type of business you have, you can come up with a way to create a case study based on the experience of one of your customers.

10. Company accomplishments

Has your company recently achieved something?

Did you win an award? Were you featured in a positive news article?

Whatever the case may be, you can use these company accomplishments to increase your credibility. Share this news with your social media followers.

Here’s an example of how CoSchedule used this strategy on Twitter:

coschedule

It was featured on a list of America’s fastest growing businesses—something to be proud of.

By the looks of this, it appears the team celebrated this accomplishment.

Everyone in the office got together to create this GIF. This also relates to one of the strategies I mentioned above: sharing photos of your employees.

11. Bring life to old content

As you’ve gone through the list so far, you may have gotten ideas for new posts.

For example, maybe you weren’t previously sharing your blog posts on social media. But now you’re bummed out because you feel you missed a chance to share some of your best writing.

That’s not true.

You can still share an old blog post on social media if it’s still relevant and performed well for you in the past.

Or maybe you posted a photo on Twitter a couple of years ago that got a high number of likes and retweets. You could share that old image on Instagram today.

Do you have an old video promotion you uploaded to YouTube earlier this year?

Share it on Facebook.

As you can see, there are many ways to breathe life into your old content by repurposing it on social media.

12. Infographics

If you created infographics for your website or blog posts, you can use those on social media as well.

To show you how powerful this type of content can be, here’s an infographic about infographics:

infographics

Using an infographic as a visual aid can help you persuade your followers to take an action.

Plus, images jump off the page at people more than text. We know 90% of information transmitted to the brain is visual.

If you have infographics, use them. If not, you can find great ones online or create new ones yourself.

13. Inspirational quotes

Running out of ideas to post?

Well, there is never a shortage of inspirational quotes. Simply run a Google search for inspirational quotes and find one that’s relevant to your brand, industry, or marketing strategy.

Or use anything that will appeal to your audience.

If you’re a good writer, come up with your own inspirational quotes.

14. Insightful research

Has your company done a recent study on something interesting?

Share your findings with your social media followers.

Post statistics you found while conducting research, or talk about someone else’s findings.

Here’s one thing you should keep in mind when using this type of content: always cite your sources.

If you’re posting a statistic, give credit to whomever conducted the research. They deserve it, and it also makes your content more credible. Your audience will know you’re not pulling numbers out of thin air.

15. Upcoming event information

I’m sure your business will host or attend some type of event throughout the year.

Even if it doesn’t happen often, it’s worth talking about on social media.

Check out this example from Tim Ferriss:

tim ferris

He shared this event promotion with his audience on Facebook.

As you can see from the information he gave, this is clearly a local event. Unless people live in Texas, or more specifically the Dallas area, they probably won’t be attending.

That’s OK.

It’s still worth sharing. This gives your followers an idea of what you’re doing and maybe builds some anticipation for any events you’ll be hosting or attending in their area in the future.

16. Giveaways

Social media is the perfect platform for running a giveaway. That’s because all the content posted will be exposed to many people.

These giveaways and contests are especially effective if they encourage user-generated content, which I previously discussed.

Plus, everyone wants an opportunity to get something free.

If you start running contests and giveaways on social media, I’m sure you’ll see your engagement metrics spike for those posts.

17. Your recent podcasts

Do you have a podcast?

Make sure you give your social media followers updates about your latest episodes. Post direct links to them on your social sites.

Don’t rely on people finding your podcasts organically.

While you may get some listeners that way, it’s much better to target people familiar with your brand and already following you on social media.

18. Customer reviews

When you think of customer reviews, you may not necessarily associate them with your social media marketing strategy. But why not?

Showcasing reviews on social media will add credibility to your brand name.

Plus, 64% of consumers say they actively look for reviews before buying something. And 35% of people are less likely to make a purchase if they can’t find reviews.

Make this as easy as possible for your followers.

When they see other customers had a positive experience with your brand, they’ll be more likely to buy as well.

reviews

But I wouldn’t recommend flooding your social platforms with reviews.

Just like everything else, too much of one type of content will get stale. But it’s still a good idea to mix this into your content strategy.

19. “How to” posts

So you’re releasing a new product.

Depending on the type of product and the industry you’re in, using the product may not be straightforward.

This is a great opportunity for you to share a demonstration video.

If you’re already posting too much video content and you want to change your strategy, you could also post a “how to” list.

Explain a step-by-step process of how to use your product, and share it on social media.

20. Testimonials

Just like customer reviews, testimonials add credibility to your website.

This is especially true if those testimonials are coming from an authoritative source.

Look at how Olivers Apparel used this tactic in a recent Instagram post:

olivers

The post shows a high quality picture of one of its products. Simple, right?

But now look at the caption. It features a testimonial from Men’s Journal, showcasing the company’s product in a positive light.

If the brand itself wrote those exact same words in the caption without the testimonial, it wouldn’t be as impactful.

21. Throwback photos

If you’re running out of photos to post and don’t have time to take more yourself, you can always look through your archives.

#tbt

I know you’ve seen this hashtag used before. You may have even used it yourself.

Throwback Thursday gained popularity in February 2012, according to Google Trends.

This is a chance for you to post an old picture of your first storefront, old delivery truck, or something like that. You could even share a picture from your childhood, unrelated to your business. But for the most part, it’s better to stay on-brand at all times.

For example, I could post a throwback picture of me while I still had my hair, but it’s not related to my brand. But I’m sure some of you would get a kick out of it.

Conclusion

There is no excuse to let your social media content go stale.

If you refer to the list above, you’ll never utter the words I don’t know what to post on social media again.

With these 21 ideas, you’ll be able to post different content in a variety of ways for a long time. If you use the throwback photo idea, that’s one post per week, every week, forever.

You can generate a month’s worth of content by using less than half of the suggestions on this list.

Next time you think there’s nothing for you to post, think again. Keep this list bookmarked so you always have it as a quick reference.

What type of content are you sharing on social media to engage your followers?



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Questions About Potluck Dinners, Roth 401(k)s, Toothbrushes, Having Three Kids, and More!

What’s inside? Here are the questions answered in today’s reader mailbag, boiled down to summaries of five or fewer words. Click on the number to jump straight down to the question.
1. Roth 401(k)?
2. Wedding ring help
3. From two to three kids
4. Electric toothbrush recommendation
5. Bad habits
6. Potluck ideas
7. Knowing when to retire
8. Vegetarianism and The Simple Dollar
9. “Password system”?
10. Three core tips
11. No faith in stock market
12. Board games? Really?

One of the things I really like about doing “thirty day challenges” is that it’s often long enough to show me whether or not some particular routine is actually going to click with me and show significant dividends in my life or not. Doing something for 7 days or something usually isn’t long enough, and there are a lot of good things in my life I would have dropped with only a seven day trial.

One thing I do virtually every single day is spend about fifteen minutes meditating. I pick something very simple – often my breathing – and just focus in on that. Breathe in, breathe out, breathe in, breathe out – I just focus on breathing and how it feels. On occasion, I might focus on a word or on some other part of my body.

I first starting doing this as a “thirty day challenge” and for the first twenty days or so, I felt like it was a total waste of time. I couldn’t feel anything different at all.

On about day 21 or so, I started to notice that I was having a pretty good run with my writing. I was staying focused on my writing better than I had recently and the only thing I could really attribute to it was the meditation, but I still wasn’t sold.

On about day 24, though, I was going through my meditation routine like normal and suddenly… I can’t quite describe it, but it was like something clicked in my head. I felt tremendously calm, probably more calm that I had felt in months and years, and when I started working, I had a tremendously productive day.

I’ve had a few sessions like that since then, but they’re fairly rare. What I have noticed, though, is that if I’m riding a long chain of days where I meditate, it’s much easier to focus on a normal day and normal days are more productive, and it’s also much more likely that one of those “super days” will pop up. When I stop a daily meditation routine, I “coast” for a few days, but then my focus slowly gets worse and worse again.

It genuinely feels like “mental fitness,” just like “physical fitness.” If I exercise every day, I get stronger and normal activities feel easier. If I stop exercising, the benefits of my exercise routine persist for a little while and then fade.

The point is, I would have never figured this out for myself without doing a “thirty day challenge.” I highly recommend them. Just pick some new life routine you’ve always wanted to try out and focus on doing it for the next thirty days, just to see how it goes. Give it the full thirty days, even if you’re not getting the kinds of results you expect after several days. Sometimes, benefits don’t show up until you’ve been doing it for a while.

Today’s the first day of the month. Start yourself a new routine!

Q1: Roth 401(k)?

My company is introducing a Roth 401(k) plan and I don’t understand it and the guy explaining it did a terrible job. Should I be contributing to this new plan? They’re leaving the old plan in place and people can just choose which one they want.
– Brian

A Roth 401(k) is just like a normal 401(k) in most ways. They take money out of your paycheck and put it aside for you for retirement.

The difference is in the taxes. With a normal 401(k), the money is taken out of your paycheck before income taxes are calculated, so contributions lower your taxes this year. However, when you withdraw money from a normal 401(k) in retirement, you have to pay income taxes on your withdrawal then.

With a Roth 401(k), just the opposite happens. The money is taken out of your paycheck after income taxes are calculated, so your contributions don’t have any affect on this year’s taxes. However, when you withdraw money from a Roth 401(k) in retirement, you won’t owe any taxes on those withdrawals.

Which is better? It’s really hard to say. In general, if you’re in a lower tax bracket (32% or lower), a Roth 401(k) is probably a better option, but if you’re in a higher tax bracket today (anything higher than 32%), a traditional is a better option. In other words, if you’re making $200,000 a year or less, use the Roth; if you’re making more, use the traditional. That’s what I would do, anyway.

Q2: Wedding ring help

I’m getting married next May to an electrician who does not want a wedding ring because he’s afraid that he will forget to take it off and get seriously shocked or hurt. His married coworkers just say to get into the habit of taking it off before work but he’s worried about it and doesn’t want one. You always have smart ideas for stuff like this. Thoughts?
– Emily

Interesting question! I have a bunch of ideas.

One option would be to just get a tattooed band on his ring finger – a permanent “wedding ring,” if you will. That shouldn’t get shocked.

Another idea is to have a silicone ring made. While it wouldn’t last forever, it would last for a long time.

You may want to consider not having a ring at all, though you may wish to have a small item to exchange at the ceremony. Consider the items he carries every single day and consider a personalized item that goes well with that. A watch? A pocketknife? A keychain tag? All of those might work.

If it were me, I’d either simply vote for no item at all or for the everyday carry item, something like a pocketknife or a watch or something to that effect, as long as it was something practical that I’d actually want to carry every day.

Q3: From two to three kids

I found your blog after realizing that maybe I want a third child. We have two kids now (4 and 1), and even though I had always planned on two, I have to admit that I have an itch for a third (despite all reason and logic). One barrier is money, and I don’t want that to be the main factor in the decision, so I’m trying to increase our savings to see if we can handle another 4 years of daycare payments as well as other additional costs. There are of course other factors as well to consider like time (another valuable resource). As a father of three, would you care to write an article about your experience. I know that everyone\’s situation is unique, and getting advice from strangers on the internet can only get you so far, but I am just curious what your take on the 2-3 jump is (especially as your kids are older, you’ve lived through many stages and phases).
– Kathy

The leap from two to three is easier than the leap from one to two, and the leap from one to two is easier than the leap from zero to one. Why? At each leap, you’re drawing on a lot of the skills you learned from previous children to be much more efficient at parenting tasks.

What you’ll find is that most of the multi-child tactics you develop with two children continue to work almost identically with three kids. You’re not really adding any new routines, just a bit more effort to the ones you already have.

What becomes more difficult is one-on-one time, but even that has a perk. I often find that if I’m doing something one-on-one with one of my children, like helping with homework or playing a game or something, the other two tend to play together. I am lucky in that my children get along with each other pretty well – there are definitely sibling squabbles, but they’re much more likely to play together than fight.

I think that any subsequent children beyond two would mostly rely upon well-worn routines and would involve fewer life changes than the first or second child.

Q4: Electric toothbrush recommendation

Go in for dental checkup every six months. I brush every day but dentist says that I don’t brush deep enough and suggests electric toothbrush. Recommendations? Bang for the buck and lasts a long time.
– Ben

The general consensus, from the reviews I’ve read in places like Consumer Reports and Wirecutter, is that the best “bang for the buck” electric toothbrush for cleaning, for lasting a long time, and for having cheap replacement heads is the Oral B Pro 1000. That seems to be a consensus pick as the best “bang for the buck” electric toothbrush.

I personally use an older model Philips Sonicare 2 that I received as a gift a few years ago (my family and friends are pretty practical in their gift giving). This is the current version of that brush, as mine is discontinued. I use generic replacement heads made by Sonimart which work just fine; here are the replacement heads for this particular model.

I really like my toothbrush. It charges wirelessly, as you just sit it on a charging base when you’re not using it. When you’re brushing with it, the bristles rotate quickly, and then the brush vibrates every 30 seconds and turns off at the 2 minute mark to indicate that you’re done brushing. My mouth feels super clean after using it.

Q5: Bad habits

In Australia at present, a lot of our “poor” are using their income on Poker machines, alcohol, drugs, and such “habits”, for which they appear to take no blame. Have you, in earlier editions, dealt with this topic of habits?
– Bill

This is definitely a topic discussed in the past on The Simple Dollar, but I’m hesitant to dive into the issues surrounding many specific vices.

The reason is that most vices fall into the realm of addiction, and addiction is a serious problem that’s far beyond the scope of a personal finance site. Many people in the throes of addictions outwardly appear to blame everyone but themselves for the chaos caused by their addictions.

America has similar problems to the ones you note. Few can deny that there is a serious opiate addiction issue in America today, and there are problems with other drugs and vices as well.

Helping people overcome their harmful addictions is simply not something I’m going to delve into, because it’s not something I’m an expert on. I’m pretty knowledgable, through self-experience and literature, on strategies for breaking non-addictive or only lightly addictive routines and adopting better habits, but gambling addictions and drug addictions go far beyond this.

Q6: Potluck ideas

What do you take to potlucks? I’m usually strapped for ideas so I end up buying something at the store on the way like everyone else does and end up spending $15 to $20 which is ridiculous and makes it way more expensive than just eating by myself. Trying to figure out how this is frugal.
– Bonnie

I almost always make something, and I figure out what to make by asking the host. What I typically do is suggest some things that I might make that I know I have the stuff for. “Would you like me to bring bread? Would you like me to bring breadsticks? Would you like me to bring a dessert?” Things like that. I usually also ask what the main course is so that I don’t bring something that’s a complete clash.

I find that we almost always end up bringing those two things I mentioned – some sort of bread item or some sort of dessert. I usually handle making bread or breadsticks; Sarah is much better at desserts (because every dessert I make ends up tasting like peanut butter because my daughter and I both really like peanut butter).

Just ask the host in advance what they need and what the main course is, or maybe toss in a few suggestions of what you’re easily prepared to make. That’s really all you need to do.

Q7: Knowing when to retire

I’m 61 years old and my wife is 59. I am trying to figure out when I should retire. I started contributing to 401(k) at my old company in 1990 and then switched in 1996 and kept contributing there and now my balance across all accounts is $720K. I have moved it into safer investments mostly bonds because I am worried about future stock market dips. I have read that a good number to use for withdrawals is 3% a year and if you do that it should last forever so that would be $21600 a year and then I would also get my Social Security and my wife would get her Social Security which adds up to a pretty solid amount. If I keep working that number goes up because I have more in retirement and our SS benefits are more when we are older. How does one decide the right time to retire?
– Jeffrey

There is no exact science to it. It depends on when you have enough stowed away so that you can withdraw it at a safe rate and cover your living expenses (don’t forget Medicare if needed), when your Social Security is going to kick in, and how you feel about continuing to work versus retiring. Some people really love working, even if they don’t necessarily adore their particular job, and they want to stay in the workforce.

My suggestion to you is to sit down and evaluate your life a little. Are you happy with your job? Are you happy with the routine of working in general and the social interaction and purpose it provides? If you did retire, will the $22K plus Social Security you mention be enough? What will you do if you retire? What do these pictures look like if I retire at 62? 66? 70?

Those questions should start helping you figure out when you should retire.

Q8: Vegetarianism and The Simple Dollar

I don’t understand how you can say you’re a vegetarian and then recommend that your readers eat meat. You are such a hypocrite!
– Abigail

My choice to be vegetarian is a personal health-related matter. The purpose of The Simple Dollar isn’t to press a particular diet or ethos on anyone; rather, it’s meant as a resource for everyone as to how to improve their finances.

Whole chickens, for example, are a pretty inexpensive way to get quite a bit of protein in your diet. Although my personal choice is to not eat chicken, I can’t deny the fact that chicken is pretty cost-efficient, and choosing to not offer that as advice to readers would result in me giving out suboptimal financial information for personal reasons.

The readers of The Simple Dollar, by and large, are mature enough to read through the advice given and decide for themselves what applies to them and what does not. If a vegetarian reads this site, I’m pretty sure they can skip over an offhand mention of chicken as an inexpensive food purchase and find a lot of value in the many other vegetarian-friendly food options I do recommend as a good “bang for the buck” – rice, beans, on-sale produce, peanut butter, and so on.

Q9: “Password system”?

In a previous reader mailbag you mentioned coming up with your own “password system” so you could have a unique password for each website but only have to remember one thing. Could you explain how that works?
– Delia

I couldn’t find what mailbag Delia was referring to, but this is a system that I use, so I must have mentioned it somewhere!

The idea is that you choose a short number (like someone’s birthdate) and a short word (like your initials) and mix them together.

So, let’s say you’re Delia Anne Smith and you were born on August 9, 1988. You might have a phrase like DAS8988. Make sense? You might want to have a different pattern, like your son’s initials and your spouse’s birthdate. Just make it something you won’t forget. You might also want to put a special character in the middle to divide the two, like DAS!8988 so that passwords that require a special character work.

Then, you take that phrase and add in the first and last letter of the website you’re using. I like putting it before and after the special character in the middle. So, for example, if your password is DAS!8988 and you want to use it at Amazon, try DASa!n8988. If you want to use it at Apple, try DASa!e8988. If you want to use it at Facebook, you’d use DASf!k8988. You get the idea.

Just come up with some “recipe” like that for yourself that you’ll always remember. Include some part of the site name in the recipe so the password is unique – try something like the first and last letter or the second and third letter.

It’s not perfect, but, honestly, nothing online is in terms of security. You’re just trying to do enough to make it so that you’re not “low hanging fruit.”

Q10: Three core tips

I started reading through the archives but it is just overwhelming. It would be useful if you could summarize your advice in a single article with links back for more information.
– Anna

That’s a tall order, but I can give you the three pieces of financial advice I consider most important to my financial turnaround and our progress toward complete financial independence.

First, look at every purchase through at least a one year lens. In other words, ask yourself how you’ll feel about this purchase one year from now or five years from now or ten. Will you be glad you spent your money in this way? Or will your future self want to give you a dressing down? If your future self would be disgusted, don’t do it.

Second, stop worrying about what other people think. People will either like you for who you are or they won’t. How you spend your money isn’t going to affect that and the things you own probably aren’t going to affect that. The only possible exception to this is when you’re in careers where you really have to “glamor” people, like sales, in which case investing in nice clothes is probably worthwhile.

Third, if you’re not saving for big expenses that you know are coming up, you’re making a big mistake. You’re going to have to replace your car. You’re going to retire. You know these things are coming. Save for them now so that when they do come around, you’re not in panic mode. If you use the first strategy, this one should be much easier.

Q11: No faith in stock market

The part of retirement planning I struggle with is putting money in the stock market. I just don’t trust it. My great grandfather lost everything in the stock market, and my parents lost a lot of their retirement in the stock market. I don’t want to save and save and just watch it vanish because some rich guys decided to sell stock today.
– Marcus

For starters, you should go chat with your parents about how much they actually lost in the stock market. Let’s say they had $10,000 in the stock market at the start of 2008 (and by “in the stock market,” I mean in the S&P 500). Sure, at the end of 2008, their investment was only worth $6277.96 (by my back-of-the-envelope math), but today, that investment, if it was completely left alone, is worth $21,135.72 (as of this writing). That’s right, it doubled over the last decade, even including the disaster of 2008.

That’s because stocks are a long term investment, not a short term one. Over the long term, companies are going to innovate new products, they’re going to become more efficient, and they’re going to capitalize on new ideas. That’s really what you’re betting on with a broad investment in the long term stock market – you’re betting that companies will continue to do what they’ve always done, which is come up with new products and continually more clever ideas to make money.

If you look at stocks through a short term lens, it looks like gambling, because you might be buying in at a moment where people take a break from buying and that’s pretty rough. That’s where your two stories come from – I’m guessing you’re referring to 1929 and 2008. Rather than looking at single years, step back and look at what has happened over 10 year periods or 20 year periods or thirty year periods.

An economic downturn is cyclical – it will rebound. If you truly believe that it will never go back up, then you believe that people are no longer innovating or developing new products anywhere in the world, and if that’s happening, then something profoundly bad has happened to the human race, much worse than the consequence of losing some money in the stock market.

Q12: Board games? Really?

I don’t get the whole board game thing, so I just use it as a metaphor for my own expensive hobby, woodworking. When you mention board games, I think “woodworking stuff.”
– James

And that’s exactly how you should think of it!

I love playing board games, ideally big complicated ones that take a few hours to play (but I’ll happily play just about anything). I like how it simultaneously facilitates certain types of thinking – strategic, tactical, and creative – while also virtually requiring social interaction.

But it’s not for everyone. It’s just my hobby.

Please, when you read articles where I talk about my board gaming hobby, think about your own interests. Maybe it’s woodworking, like James. Maybe it’s knitting and the yarn you buy for it. Maybe

Got any questions? The best way to ask is to follow me on Facebook and ask questions directly there. I’ll attempt to answer them in a future mailbag (which, by way of full disclosure, may also get re-posted on other websites that pick up my blog). However, I do receive many, many questions per week, so I may not necessarily be able to answer yours.

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How to Invest for Medium-Term Goals

There’s plenty of advice when it comes to investing for retirement. And there are plenty of resources to help you find the best savings account for your near-term needs.

But what about your medium-term goals? What if you want to buy a house in five years? Or what if your child is heading to college in eight years?

How are your supposed to invest for goals that aren’t decades away and aren’t coming up in the next couple of years?

This article will help you figure it out.

What Are Your Investment Options for Medium-Term Goals?

Before you start making any investment choices, you need to know what your options are. And while there are many, many different specific choices you could make, here are the broad categories that most of those choices fall into.

Savings accounts: Savings accounts shouldn’t be overlooked as a viable option, especially if you need a specific dollar amount by a specific date in order to achieve your goal.

CDs: CDs often provide a slightly higher interest rate than savings accounts, but there are two potential downsides to consider. The first is the fact that you might be penalized if you withdraw the money early. The second is that if interest rates continue to rise, it may not be long before you’re able to get a better interest rate with a savings account than from whichever CD you buy today.

Bond index funds: Bond index funds are one way to take on a little more risk in search for better returns. Since 1928, the average annual return of 10-year U.S. Treasury bonds was 4.88%, the highest annual return was 32.81%, and the lowest annual return was -11.12%. Other types of bonds will typically carry more risk.

Stock index funds: You likely won’t want to go all-in on stocks for medium-term goals, but they could be used in some proportion in order to provide a little more upside. The downside is the potential for a big loss, especially if it’s right before you need the money. Since 1928, the average annual return of the S&P 500 was 9.65%, the highest annual return was 52.56%, and the lowest annual return was -43.84%.

All-in-one mutual funds: There are plenty of all-in-one funds that provide a stable mix of stocks and bonds. If you’re saving for college, 529 plans in particular typically often offer age-based all-in-one funds that could be a good fit.

How to Find the Right Balance

With those as your main options, how do you mix and match to find the right investment balance for your specific goals?

Here are a few questions to ask that will help you narrow it down.

1. How soon is your deadline?

The sooner you’ll need the money, the more conservative your investments should be.

A reasonable rule of thumb is to expect that in a market crash, you could lose half of whatever money you have invested in the stock market in any given year. You would also expect to recover that money over time, but doing so may take several years.

Of course, recovering that loss over several years requires that you have several years to wait for the recovery. If you don’t, you should probably avoid putting too much money into stocks.

2. How certain is your deadline?

If you need a specific amount of money by a specific date, the margin for error is smaller and you may therefore want to choose a more conservative mix of investments.

But what if you have some flexibility with either the timeline or the amount of money you need?

For example, maybe you’d like to pay for your daughter’s entire college education, but you’re okay with the possibility of her taking out some loans if you can’t. Or maybe you’d like to buy a house in four years, but you’d be okay waiting six or seven years if you had to.

In cases like that, you may be able to take on a little more risk since the downside isn’t actually that bad.

3. What rate of return do you need?

If you’re able to save a lot of money for your given goal, you may not actually need much of a return in order to reach it.

As an extreme example, let’s say that in five years you want to have $50,000 available for a down payment on a home. If you’re able to save $833.33 per month, you’ll have exactly $50,000 in five years, even with a 0% return.

If you’re saving enough money to reach your goal with only a modest return, it’s probably not worth the risk of reaching for a better return. The downside will almost always be more significant than the upside.

4. Are you comfortable with the ups and downs of the market (especially the downs)?

Even if your goal is flexible and you can technically afford to take on some risk, it’s worth asking whether you’re emotionally prepared to deal with the ups and downs (and especially the downs) of the stock market.

Would you be comfortable seeing 30% of the money you’re saving up for a house disappear during a market crash? If not, then putting 60% of your savings into the stock market isn’t a good idea, even if the other factors might argue for that type of aggressiveness.

How to Find Your Personal Balance

The tough part about a question like this is that there is no definitive answer. Even with accurate answers to all of the questions above, there is no way to say exactly how much of your savings you should put into a savings account, or bonds, or stocks, or anything else.

But you can certainly get in the ballpark and find a balance that feels right to you. Here’s one way to approach it:

  1. Use an asset allocation questionnaire, like this one provided by Vanguard, to get a starting point for your target asset allocation.
  2. If, after answering the four questions above, you feel like you need a more conservative approach, shift some or all of the suggested stock allocation to bonds and some or all of the suggested bond allocation to savings accounts or CDs.
  3. If, after answering the four questions above, you feel comfortable with a more aggressive approach, shift some of the suggested bond allocation to stocks.

Above all, remember that what’s really important here is simply meeting your goal. Nothing else matters, including the potential of missing out on better returns from other investments.

Matt Becker, CFP® is a fee-only financial planner and the founder of Mom and Dad Money, where he helps new parents take control of their money so they can take care of their families.

More by Matt Becker:

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Need a Career Makeover? Here’s How to Become a Successful Hairstylist