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الاثنين، 28 مايو 2018

Questions About Retirement, Motivation, Eggs, Time Management, and More!

What’s inside? Here are the questions answered in today’s reader mailbag, boiled down to summaries of five or fewer words. Click on the number to jump straight down to the question.
1. Figuring out retirement investment options
2. “Done” when I retire
3. To do list specifics
4. When should I quit?
5. Real estate questions
6. Staying motivated to save
7. Journals after filling
8. Egg sale question
9. Interesting use for leftovers
10. Blocking off time
11. Walking shoe suggestions
12. Triggering questions

This was one of those weeks where almost everything I wrote generated several good follow-up questions or comments, so this mailbag issue is pretty heavy with questions and issues related to things you may have read in the past week.

On with the questions!

Q1: Figuring out retirement investment options

I am a 36 y/o working in the medical profession. I am newly married with no children. I am slowly working on a financial turnaround, which has been prompted by credit card debt that I allowed to get away from me.

I am embarrassed to say that I am also just now starting to contemplate my future retirement. My employer offers a 3% contribution regardless of my allotment. I wish to match that 3% on my own. I am currently staring at my 401(k) election form from my employer and have no idea what I am doing.

I have followed TSD for some time now and it has been truly educational and motivating for me. I know that you have a history with Vanguard and seem pleased with them. I have a wide variety of Vanguard options; including: the 500 Index Adm, Mid Cap Index Adm, Small Cap Index Adm, Total Intl Stock Index Adm, Total Bond Market Index Adm and Equity-Income Adm. Plus, there are also options for T. Rowe Price target retirement funds, of which the 2050 would likely be the best match – I would be 68 at that time. I have attempted some research on my own, but feel overwhelmed by all of the options. I am eager to find some direction.
– Jane

The answer really depends on how much time you want to spend on your investments – learning about investing, reading articles, and so on. If this sounds… not particularly enjoyable to you, the T. Rowe Price target retirement 2050 fund is a solid choice in which you can simply put all of your retirement savings and be just fine.

Now, if you want to beat that fund’s performance, you probably can, but it will take a fair amount of time getting up to speed on all of your retirement options. What you’d likely be aiming to do is match that target retirement fund or go slightly more aggressive (meaning a higher percentage of stocks) while you’re young. This would mean studying up on a lot of different funds to see what compares to the contents of the target retirement fund and building your own set of funds that somewhat matches what they’re doing with better individual selections.

You may or may not be interested in that extra effort. It likely will earn you a better return on your money, but how much better is really hard to say, and it will take some effort. It’s really your call.

Q2: “Done” when I retire

I am 62 years old and obviously not ready to retire yet. However, I do think about it. I’d like to work till age 70 or even 72 (my health is excellent & I enjoy my job), and after that I would like to be done. I mean, done. I have worked virtually all my life. First taking care of my alcoholic mom & abusive dad and raising my brother and sister; then working my way through college, helping my sister with her college expenses, and raising 2 kids, one of whom has autism. You know the drill. I won’t bore you with it. I feel no real “pull” to volunteer in my later years, or to get yet another job, or anything like that. I feel really guilty about it. Any ideas?
– Nina

What do you mean by “done”? What do you envision your days being like when you’re retired?

Whatever you choose to do, I strongly strongly discourage you from just sitting in a chair and growing old when you retire. Many people who retire fully fall into that trap of just sitting in their chair and growing old with a quick decline. My own great grandfather did exactly this. It’s not an enjoyable decline for anyone.

I strongly encourage you to figure out how exactly you’ll fill your days when you retire, and being sedentary all day long and not doing anything at all is a poor idea. For your own health and quality of life, you should do something. It doesn’t have to be work or volunteering – just figure out some things you actually enjoy doing that aren’t sedentary and do them. (You can do some sedentary things, too, just do them in balance.)

If you have adequate income to live on, the world is your oyster. Do whatever it is you want! Just do something, and you have time to figure out what that something is.

Q3: To do list specifics

What kind of detail do you put into your to do lists? Like do you include things like brushing your teeth? Or is it just big stuff?
– Andy

My rule of thumb is that if something is going to take more than two minutes or if it’s something I can’t conveniently do right this instant, it goes on my to do list. Otherwise, I just do it immediately and don’t worry about it.

The exception to that are things that are more along the line of checklists, like my morning routine. I try really hard to make my morning routine as much of a “routine” as possible so that I’m doing the same things every day and they get me as set up as possible for a successful work day. Those types of “checklists” will have things that take less than two minutes on it.

Some other “checklists” I have include my current exercise routine, my “kids home from school” routine, and my normal evening routine. Each of those has at least one item that takes less than two minutes on it.

So, no, I don’t add things like “brush my teeth” to my to-do list unless I’m sitting at my desk working, run my tongue along my teeth, and realize that I need to brush them and just jot it down to do later or something like that (I don’t t think this has happened, but it could happen).

Q4: When should I quit?

I have been working at a small software firm for two years. While I have learned a lot here and the pay is good, the people running this firm are insane tyrants. They constantly put us on unrealistic dev schedules and go crazy when we don’t meet their stupid deadlines. They yell and scream and throw books and stuff. They tell us that every waking hour we spend not sleeping or eating during crunch time should be spent coding and that we can use this money we’re earning when we’re millionaires later.

It’s absolutely crazy and I am sick half the time because I eat like crap and don’t get enough exercise. I don’t want to work here any more. I am fine financially but I don’t want to burn bridges in the industry. I have asked about this on software sites and the advice is always JUST QUIT AND YOU WILL FIND WORK ELSEWHERE ASAP but I don’t like to jump into the complete unknown like that. Advice?
– David

Right now, go update your resume on every website that you might ever want to have your resume on. Make sure it’s completely correct with your current information and skill set and work history.

If you have any friends in the industry that you trust deeply, contact them discreetly (using non-work email or other private means) and ask if they know of any openings or if they can pass along your info discreetly to any hiring agents. Keep this private and completely separate from your work.

Do not include anyone in your current workplace as a reference. If you’re trying to get out of a workplace in which there’s a climate of fear, you’re likely not getting a good reference anyway. Just note that references are available upon request and if they’re requested, give references that don’t include the angry people at work.

If you do get a job offer (and you negotiate and accept it), tell your current boss immediately, give your two weeks’ notice, and do not even listen to a counteroffer, no matter how great they make it sound. Get out of there.

Q5: Real estate questions

Why do you never talk about investing in real estate? You talk all the time about stock investing but never real estate investing?!
– Daniel

There are a bunch of reasons, but they really boil down to three core ones.

First, it’s pricy. You either have to be willing to leverage yourself into a lot of debt to get started or else invest a lot of your own money. Debt leveraging is a risky proposition because if the real estate market ever burps, you can end up in a huge mess very quickly, so I don’t recommend that route. I generally don’t talk about super high risk investments unless readers in large numbers email me about them. I also don’t talk about investments with a large up front cost.

Second, it’s a lot of work. If you’re involved in the usual entry level method of real estate investment (meaning you’re not leveraging or investing large sums of money), you’re probably serving as a landlord for a house or two or a small apartment building. That ends up being a lot of work – you’re repairing all kinds of things, doing all kinds of maintenance, and so on. Managing even a small handful of properties ends up being at least a part time job. If you hire someone to do the property management for you, you’ve drastically cut into your income and it ends up often being not all that great of an investment (back to the risk issue again).

Third, aside from the risk elements noted above, it still remains a risky proposition for most investors. You have legal risk. You have “all of your eggs in one basket” risk. If you’re taking on a lot of debt, you’re looking at leverage risk, as mentioned above. Those are risks above and beyond most investments.

Added together, real estate investing is great for the small subset of people who don’t mind the risk and relish that type of work, but for everyone else, it’s not a good choice. It’s a type of investment that requires a lot of active involvement even if you hire a management company and involves a lot of risk.

Q6: Staying motivated to save

I’m saving up for a new house, and I need a high-flux Internet connection that is non-satellite for my work-from-home full-time job. This typically means I need cable Internet with about 200 Mbps down and 20 up. I want to live on a large property in a custom-built home in a rural area near a college town, because I may want to resume teaching part-time at the college level. How do I keep motivated to save? I’m debt free, high-net worth, and saving and investing over 50% of my take-home pay. I have approximately 35% of the total amount saved so far for the new home. My neighbors, to add to this conundrum, are a problem, but I’m ignoring them and carrying on with my plan, although it is a constant source of annoyance…trying to remain focused on the goal. It will take about 4 more years to reach that goal. I’ve considered buying an interim house elsewhere, with a loan and large downpayment, to get away from the neighbors. House prices are high so it would be a good time to sell my current place. I guess I need a pep talk! I already do mindfulness practices such as Zen meditation, yoga, and journaling.
– Alice

For me, it’s honestly not motivation to save that brings financial success, believe it or not. Once the initial excitement of turning my financial ship around wore off – the “honeymoon” was over, in other words – I attribute almost all of my continued financial success to one thing: automation.

Sarah and I automate almost all of our savings. Money comes directly out of our accounts for things such as emergencies, retirement, college education for our children, and big upcoming expenses like car replacements. We do not even think about it most of the time, to tell the truth. It just happens.

Instead, most of our focus is on making our day-to-day ends meet on the relatively smaller pool of money that stays behind in our checking account after all of those transfers. We put ourselves in a position where we have to be at least a little careful with our money. We’re frugal so that we can afford some nice things without ever touching that automated savings.

My suggestion: when you’re really consciously focused on financial planning and saving for the future, set up something and fully automate it. Then, once that’s done, you’re left with the task of making ends meet with the remainder of your pay. Each period, your check will be a bit smaller, or each month, money will just vanish out of your checking. How will you make ends meet? It becomes a practical problem rather than a motivational problem.

Q7: Journals after filling

What do you do with your journals after you fill them up? Do you save them or throw them away?
– Anna

I do both, actually. Every few days, I take pictures of my last several pages of journal entries, giving me a digital copy of all of my journal entries. I do this right into Evernote, which makes the pages searchable. I generally create a single note within Evernote for each day of journal entries, which sometimes consists of several images if I have several pages of journal scribbling.

I usually burn journals once they’re filled and I’ve scanned all the pages. I’ll literally toss them into a campfire. I’ll save them during the winter and burn them all during the summer. I really have no interest in anyone else reading the things I’ve written and that takes care of the problem.

I do have a few journals I’m saving, but they’re journals being written for my children that contain things like family history and some life advice I want to make sure to share with them in adulthood if I’m not around to do so.

Q8: Egg sale question

About a month ago a local store had a huge sale on eggs. They must have had some kind of overstock or something. We bought about 12 dozen eggs and filled our fridge with them figuring we would use them for all kinds of things. We got through about 6 dozen and the rest are left and nearing expiration date. Don’t want to throw them out!
– Annie

My suggestion is to make breakfast burritos. A lot of breakfast burritos.

My actual method for doing so has changed recently. What I do now is beat two eggs together, put just a bit of oil or butter in a small skillet, then put the beaten eggs in the skillet over medium heat. I cook this until I can flip it, cook it for just a moment more, and then take it off and put it on a plate. I will make these “egg discs” using as many eggs as I have – if you have 6 dozen, you can make 36 discs.

Then, get a big soft flour tortilla, lay it out flat, grab an egg disc and pat it dry, then lay that egg disc in the middle of the tortilla. Spread dry toppings on top of the egg – shredded cheese, salsa with minimal liquid, other vegetables, cooked sausage, whatever floats your boat. Do not add condiments unless you want a gooey mess when you reheat – if you want hot pepper, put in dried pepper flakes. Spread the ingredients evenly and thinly over the egg, then wrap the egg up in a tube with the ingredients inside. Wrap this tube in the tortilla, then put the finished burrito in a freezer safe container, like a quart Ziploc bag. Freeze them, then pull them out as needed.

I made a batch of burritos like this and it worked like a champ. I cooked all of the egg discs first, then I assembled all of the burritos.

Q9: Interesting use for leftovers

We really can’t seem to do leftovers more than twice. I found what I think a great resolution to this. I have a friend who lives alone, eats all convenient crap, etc. I bag up these leftovers and they are the perfect one person meal and he doesn’t see this as the third day of the leftovers. He feels loved, taken care of, and we feel like we’re helping someone who doesn’t cook and works far too many hours. Yep, probably enabling him to not learn to cook but I was single until my early 30s and I KNOW that cooking for one is just the loneliest feeling. (I have tried freezing these things but find we end up tossing them and then I feel bad that I coulda fed a hungry person ‘at the time of’.)
– Dana

Right in the midst of this comment is a great suggestion for leftover use. Just simply take your leftovers, package them as a standalone meal, freeze that standalone meal, and then pass it along to someone who can really use it.

In this case, Dana is passing along meals to a friend who works extremely hard and has little time for meal prep, which is definitely an awesome choice. Other good options: elderly relatives, shut-ins in your community, people recovering from medical challenges, depressed or grieving friends, and so on.

If you find yourself with leftovers regularly, consider adopting this as a practice. Make standalone meals, pop them in the freezer, use them yourself if needed, and give them away easily to friends and family and community members who could really use them.

Q10: Blocking off time

Could you explain a little more about what you mean by “blocking off time” in your calendar?
– Aaron

Sure!

Most of the time, my calendar looks utterly full to the brim, around the clock. The truth is that many of those things are actually just blocks of time that I’m setting aside for specific purposes.

For example, I have a block of time from 10 PM to 5 AM for sleep each day. Most days, I have a block from 8 AM to noon for focused writing. I usually have a block from 5:30 AM to 8 AM for my morning routine. I have blocks in the afternoon and evening for family time and exercise and reading and light work tasks and so on. I also have a “flex time” block that I use to make up for blocks that were interfered with in some way.

I stick to these blocks as much as humanly possible, but sometimes other events interfere. When I add stuff to my calendar, it usually takes priority over those blocks, so on that day, I’ll compress some of the blocks or move others around or even delete some blocks.

The purpose of all of this is to keep myself moving. By planning my day like this in advance, I don’t fall into the trap of sitting around trying to decide what to do next. It’s extremely clear at any given moment what I should be doing.

Q11: Inexpensive walking shoes

Do you have a recommendation for good inexpensive walking shoes? Going on a trip that involves a lot of walking and don’t want to spend $200 on walking shoes.
– Chris

In terms of “bang for the buck” for walking, New Balance shoes tend to be the right choice. That’s pretty much their wheelhouse – high quality midrange walking and general use shoes – and they do it really well.

Cheap shoes tend to have little internal foot support and fall apart quickly. Your feet would regret such a purchase. Higher end shoes will work great, but they won’t offer a significant advantage over New Balance for an ordinary vacation with a lot of walking.

If you want a specific model, I’d suggest this men’s model and this women’s model, based on my own research, experience, and anecdotes from friends.

Q12: Triggering questions

I didn’t understand what you meant by how you use “triggers” in your article about getting things done.
– Bryan

This is a trick I learned from the book Triggers by Marshall Goldsmith, which I read earlier this year and which has really helped me start making some changes in my life. I’ve tweaked it just a little to work for me.

Basically, what I do each morning is think about several behavior changes I want to make in my own life to improve myself. For each one, I write a sentence like this:

I will try my best to eat a healthy diet today.
I will try my best to get a healthy amount of exercise today.

I have a list of eight of these statements. Each morning, I write each one of them down in my journal and think about that statement as I’m writing it. How will I eat a healthy diet today? I kind of visualize the day ahead of me a little bit.

Then, at the end of the day, I sit down and ask myself a very similar group of questions.

Did I do my best to eat a healthy diet today?
Did I do my best to get a healthy amount of exercise today?

Then, I give myself a score – a simple number between 1 and 10. 1 means I was absolutely atrocious in this regard; a 10 is as good as I could possibly hope to be in that regard.

On a 1 day for exercise, I did nothing at all. On a 10 day, I went to a vigorous taekwondo class, played soccer with my kids, walked 15,000 steps, and did my bodyweight exercise routine on a normal day. Sometimes, days are more challenging than others, so what I’m really focusing on is whether I put in the effort to really do my best at that individual thing.

I absolutely hate writing down a low number for the day on something I’m seriously trying to improve in my life. Seriously. I get really frustrated with myself when I have to write down a 1 or a 2 or a 3 on a day where there was no good reason for it.

This practice seems to really click with me for some reason, and it works with all kinds of habits. I highly recommend it. I will likely write a full article or two about it in the future.

Got any questions? The best way to ask is to follow me on Facebook and ask questions directly there. I’ll attempt to answer them in a future mailbag (which, by way of full disclosure, may also get re-posted on other websites that pick up my blog). However, I do receive many, many questions per week, so I may not necessarily be able to answer yours.

The post Questions About Retirement, Motivation, Eggs, Time Management, and More! appeared first on The Simple Dollar.



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How to Increase Conversions by Avoiding These 7 Navigation Mistakes

I see this problem all the time when I’m consulting businesses. They are getting tons of traffic to their websites, but visitors just aren’t converting.

If this sounds like your situation, don’t hit the panic button yet.

Look on the bright side. At least you’re having success when it comes to driving people to your website. But if you want to design a homepage that converts, you have to look at how visitors navigate through your pages.

Every day I see websites with design flaws.

Brands spend much time trying to improve their SEO rankings and don’t spend enough effort improving their websites. Creating a website that converts isn’t an overnight process.

This takes time, effort, and patience. You need to learn how to run A/B tests and analyze your design elements so that you can make calculated improvements.

That said, there are certain changes you can implement sooner rather than later.

I’ve taken the time to identify the top 7 navigation mistakes I see on a regular basis. Use this list to analyze your existing website to make sure you’re not making the same blunders.

1. Labels and headlines that don’t drive conversions  

When someone visits your website, it’s all about making a first impression. Think about what people see on your menu bar and headline tags.

I don’t like to throw businesses under the bus. So I’m not going to show you a specific example of a website that’s doing this wrong. But I’m referring to headlines and labels with terms like:

  • who we are
  • what we do
  • about our hiring process
  • places we work

While this information should be included on your website, it shouldn’t be the focal point of your design. None of these will lead to conversions.

Let’s take a look at a brand that understands this concept and has appropriate labels and headlines on its site. Check out the homepage for Knockaround:

image7 8

The navigation menu has only four options, which is perfect.

We read from left to right, so the first two choices we see are “shop” and “design your own.” Both of those labels were written to help drive conversions.

Information about the brand’s history, staff, and operation are reserved for the “about” headline.

I don’t want you to think your brand story isn’t important. In fact, I’ve written an extensive guide on how to create an about us page that generates leads.

But when it comes to driving conversions, you need to shift your focus. Nearly all the clickable links in the example above from Knockaround will drive conversions.

The website has a clean and simple design, so it’s easy for visitors to be drawn to these conversion buttons. The result is increased sales.

2. Using a non-standardized layout

People have been browsing the Internet for years. Over time, there are certain standards we have grown to expect when we land on a web page.

It’s important for you to come up with a differentiation strategy for your marketing campaigns to help you stand apart from your competition. But when it comes to your website navigation, stick with a standard layout.

For example, where do you expect to see a navigation menu when you visit a new website?

You’ll assume it’s at the top of the screen. Burying your menu in the middle of the screen will look strange for your visitors.

They may not spot it right away, and it’s not something they are expecting to see. Here’s an example of a standardized website layout from Unbounce:

image8 7

As you can see, it follows the format of most websites you see on a daily basis. The standard typically follows this progression:

  • menu bar at top of screen
  • large headline
  • short description sub header
  • CTA button

You might be thinking this is too boring. Think again. Using a standardized page layout will help you drive conversions. Visitors will know exactly where to navigate without having to think too hard.

Let me give you an analogy to further illustrate the point. When you are looking at a picture on your smartphone or tablet, how do you expect to zoom in on the image?

You use two fingers on the screen and spread them apart. That’s what you’ve grown accustomed to.

But what if that command didn’t work for certain websites? You’d be thrown off and probably wouldn’t convert. Plus, you’ve been using smartphones for far less time than you’ve been browsing the Internet.

So stick with what people are familiar with, and don’t stray too far from a standard layout.

3. Conflicting CTAs

Having call-to-action buttons on your website is necessary to drive conversions. But too many CTAs not related to each other will confuse the visitor.

Most people think that adding multiple CTA options to each page of their websites will increase the chances of one getting clicked. But it actually has the opposite effect.

These are the typical CTAs:

  • buy now
  • sign up today
  • join our email list
  • refer a friend
  • click here to receive your discount

What’s wrong with these CTAs? Nothing. Unless they are all on the same screen at the same time.

Take a look at the BuildFire homepage:

image10 2

BuildFire specializes in custom mobile app development. When you land on its website, you’ll see two call-to-action buttons.

Although the wording of each button is different, they both drive the same type of conversion.

The “get started” button is intended for people to start building their mobile apps. If they click the “build an app” button, they’ll be accomplishing the same thing.

In fact, both CTAs bring the website visitor to the same landing page. So it’s all about which button speaks to the user. Those are the only two options they need to choose from.

If this website had additional buttons, e.g., to try to get email subscribers, sign up for a free trial, or receive a coupon code, it would hurt its conversions.

It’s all about your priorities. For some of you, getting more email subscribers may be the priority of your current marketing strategy. If that’s the case, eliminate any other CTAs on your page that conflict with your conversion goals.

4. Too much clutter

Your web design needs space to breathe.

Don’t try to fill every inch on the screen with text and images. Empty space can be just as effective.

Empty space in your web design will ultimately help direct the visitor’s attention to your focal points. Now they won’t have a problem spotting your value proposition.

Websites with simple designs have higher conversion rates.

Having too many elements on your website will slow down the page loading time.

Pages that take more than four seconds to load can expect to see bounce rates increase by 100%. Websites that take eight seconds to load will have an additional 150% increase in bounce rates.

Consider removing images from your pages. Research from Google Analytics suggests that websites with fewer images have higher conversion rates.

image1 8

Based on everything we just discussed, this makes sense.

Lots of images will slow down your page loading time, increase bounce rates, and ultimately kill your conversions.

But if you remove clutter, simplifying your design, users won’t have an issue navigating through your pages.

5. Not accounting for scrolling

Most pages will require the visitor to scroll.

That’s fine. I’m not saying you shouldn’t have scrollable pages, but it’s important you recognize how your screen will change as the visitor navigates by scrolling.

Think about the current placement of your CTA buttons.

When someone scrolls down a page of your website, are the CTA buttons still visible? If the answer is no, it’s going to hurt your conversions.

Scrolling through a page is great because it gives the visitor more information about your brand, products, or services. But let’s say they get halfway down the screen and decide they want to convert.

If the conversion link is all the way back up at the top of the screen, they’ll need to scroll back and go hunting for it. That’s not a good scenario for you.

Each additional step people take to convert is going to hurt you. Let’s take a look at the Square website to give you a great example of what I’m talking about:

image9 3

This is its homepage. As you can see, it follows a standard layout and doesn’t have any clutter, which are two of our previous discussion points.

But what happens when you scroll lower on this page?

Let’s see if you can still locate the CTA button at all times:

image4 8

This screenshot is from the same page.

The way the CTA fits on the screen makes it appear as if the visitor is on a new page. As you can see, the CTA button is still clear and visible.

Now, as the visitor learns more information about the product, they can click on the link and convert.

But that’s not the end of the page. Let’s continue scrolling to see whether this pattern continues:

image6 8The pattern is indeed the same.

Keep in mind we’re still looking at Square’s homepage. I haven’t navigated to another screen yet or made any clicks. But as I continue to scroll, I always have an option to convert.

This statement holds true all the way to the very bottom of the homepage.

image3 8

I think I’ve made my point clear.

Square has perfectly designed its navigation to ensure that website visitors always have an option to convert.

Use this as a reference for your pages as well. Keep in mind that each scrolling screen should almost appear as a completely new page to be as effective as possible.

You could also consider implementing a fixed menu bar with a CTA button at the top of your screen. That way, when a visitor scrolls, the menu is visible at all times.

6. Complicated checkout process

If you sell products or services on your website, you need to put shopping cart optimization at the top of your priority list.

Consider all the design elements on your checkout page.

If the buttons required to complete the transaction are hidden or mis-written, it’ll kill your conversions.

Furthermore, you need the checkout process to happen in as few steps as possible. Take a look at the top reasons for shopping cart abandonment:

image5 8

A checkout process that is long and complicated ranked third on this list.

Your navigation elements play a huge role in how customers finalize their transactions. So analyze your site, and figure out where customers are abandoning the page.

Make sure your purchase buttons are big, bold, and clearly displayed on the screen.

7. Forgetting about mobile users

Navigation on smartphones and tablets differs from navigation on computer screens.

Just because you implemented changes on your desktop site doesn’t mean your navigation is perfect. You still need to optimize your design for mobile users.

Remember earlier when I discussed the importance of speed? Well, speed is even more important when it comes to mobile browsing.

Mobile sites that take longer than three seconds to load have a 53% abandonment rate. Furthermore, 50% of mobile users expect pages to load in less than two seconds.

If you have an ecommerce site, this is extremely important for you to recognize. That’s because 70% of all mobile transactions are completed from smartphones.

When you optimize your mobile site, you need to make sure it encompasses all the previous design elements we discussed:

  • labels that drive conversions
  • standardized layout
  • similar CTAs
  • no clutter
  • scrolling-friendly

To check whether your mobile site is properly optimized, you can use tools such as the mobile-friendly test from Google:

image2 8

But just because the site is mobile optimized doesn’t mean all your navigation elements are perfect.

It’s up to you to manually make all those design changes if you want to increase your conversions.

Conclusion

Having lots of website traffic is great.

But traffic doesn’t automatically translate to conversions. If you think your page conversions are below satisfactory or have room for improvement, you need to take the time to analyze your navigation elements.

Recognize how visitors browse on your site. What do they see?

Their eyes will be drawn to your labels and headline options. Write them so they drive conversions.

Your website design isn’t the place to experiment with your differentiation strategy. Use a standardized layout for a smooth navigation. That’s what people are used to, so don’t confuse them.

The CTAs on your screen need to be related to each other. Too many conflicting CTAs will lower your conversion rates.

Remove clutter on the screen. Use blank space to your advantage.

Check what the users see when they scroll through your pages. There should always be a CTA button visible to drive conversions.

Simplify your checkout process. Don’t ignore mobile users.

If you avoid making these 7 navigation mistakes, you’ll see a significant improvement in your website conversion rates.

What navigation elements on your website need to change to increase conversions?



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