Thousands of courses for $10 728x90

الأربعاء، 30 مايو 2018

Soon You Won’t Have to Pay to Freeze Your Credit — Here Are the Details


President Trump signed off on a new law this week that will make it easier to protect your credit in an age of all-too-plentiful breaches.

The Economic Growth, Regulatory Relief, and Consumer Protection Act, known primarily for its features that relax some of the regulations from the Dodd-Frank Act of 2010, makes freezing your credit free.

A credit freeze prevents anyone from opening new lines of credit in your name. It typically costs between $5 and $15 to establish, with a second charge to unlock the freeze. Victims of fraud can typically set up a credit freeze for free.

The legislation also prohibits charging for a temporary lift of a freeze, which you might request if you want to apply for a loan.

Additionally, the bill extends the default length of free fraud alerts from 90 days to one year.

Senators requested these credit-related additions to the bill a month after it was introduced last November in an effort to address the widespread breach of personal data at credit reporting bureau Equifax. The bureau has extended its offer of free credit freezes through June 2018.

Don’t expect these fees to lift immediately. The new rule doesn’t go into effect until September.

Lisa Rowan is a senior writer at The Penny Hoarder.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



source The Penny Hoarder https://ift.tt/2xuPxqo

Moneywise Mortgage Awards 2018

Moneywise Mortgage Awards 2018

Trying to work through the maze of mortgage products on the market to find the right one for you? Find out which providers were judged to be the best in the business – whether you’re taking your first tentative steps on the property ladder, looking to switch mortgages, or you’re a last-time buyer

Moving home should be exciting. Whether you are taking your first step on the property ladder or buying your forever home, it’s an important milestone that often marks the start of a new life.

However, the reality is it can be one of life’s most stressful events. Moneywise can’t pester solicitors on your behalf or deal with any difficult buyers or sellers in your chain, but we can help you make one vital decision, and that’s picking the right mortgage.

The right lender, offering the right deal and top-notch customer service, can help remove a good chunk of your home-buying nerves and alleviate some of your financial concerns.

Yet the choice of lenders and deals can often be dumbfounding, and working out which provider to approach is often difficult. For many borrowers – such as first-time and older buyers – it’s also not as straightforward as shopping around for the cheapest rate.

This is where the Moneywise Mortgage Awards 2018 can help. Our awards will help you to narrow down the best lenders for you. Whether your needs are straightforward or a little more complicated, we can help you find the best deals.

It’s not just for home buyers either, with a category for those looking to remortgage their existing property too. There’s also a category for buy-to-let borrowers that will help pinpoint the lenders that really understand the very specific needs of buyers in this market.

Best lender for fixed rates

Winner: HSBC

  • Contact: Hsbc.co.uk/1/2/mortgages
  • Top deal: 1.49% two-year fix
  • Max LTV: 60%
  • Fee: £999

Highly commended: Barclays

Fixed-rate mortgages offer borrowers the certainty that their mortgage repayments will not rise if interest rates do. With interest rates remaining so low and experts predicting base rate rises this year (see page 9), it comes as no surprise that fixed deals are the preferred choice of most buyers.

Deals are typically fixed for two to five years, but longer-term fixes of as much as 10 years are available.

This is a hugely competitive part of the mortgage market and this was reflected in the close scoring within this category. For the second year in a row, however, the prize was scooped by HSBC.

Judge Aaron Strutt, product and communications manager at mortgage broker Trinity Financial, is a big fan.

“HSBC has consistently offered great fixed rates with competitively priced arrangement fees. The bank has been targeting borrowers with different deposit sizes and eased its acceptance criteria to ensure more applicants qualify. He adds: “The lender always has one eye on the best buy tables when it launches a new fixed rate and this helps drive down prices across the market. HSBC has also recently introduced a new processing system and employed more staff to manage demand.”

Coming a very close second place is Barclays.

Judge Andrew Montlake, director at mortgage broker Coreco, says: “Barclays has been so consistent this year, with excellent pricing and some really helpful criteria.”

Best lender for discount mortgages

Winner: Yorkshire Building Society

  • Contact: Ybs.co.uk
  • Top deal: 0.97% discounted variable rate until 30 June 2020 (4.02% off SVR of 4.99%)*
  • Max LTV: 65%
  • Fee: £1,495
  • Small print: 1% early repayment charges.

Highly commended: Hinckley and Rugby Building Society

These mortgages offer a rate that is discounted against the lender’s standard variable rate. They don’t offer the security of a fixed-rate mortgage, but for those borrowers who are happy to accept the risk associated with variable-rate mortgages, there are excellent deals available.

The winner this year is Yorkshire Building Society, which takes this accolade for the second consecutive year.

Mr Strutt says: “Yorkshire Building Society has consistently offered market-leading discounted rates that undercut the price of fixed rates. The lender provides such a huge discount off its standard variable rate (SVR), the deals are tempting borrowers who want the lowest monthly repayments rather than longer-term payment security.”

In a category dominated by building societies, the highly commended award goes to Hinckley and Rugby Building Society.

Judge David Hollingworth, associate director of communications at broker London & Country Mortgages, says: “Hinckley and Rugby is a lender that is consistently leading the way on discounted products with an impressive range of both short and long-term, offset and early-repayment charge-free options. That spans across all loan to values (LTVs) including 90% and 95% LTV, where they were one of only a few lenders offering a credible alternative to fixes.”

Best lender for offset mortgages

Winner: Scottish Widows Bank

  • Contact: Scottishwidows.co.uk/mortgages
  • Top deal: 1.64% two-year fix (purchase-only rate)
  • Max LTV: 60%
  • Fee: £1,499
  • Small print: There are early repayment charges of 1.9% of the chargeable balance until the 12th payment, followed by 0.9% for the remaining term of the fixed rate.

Highly commended: Accord

Offset mortgages can be a great boon to borrowers who also have a healthy savings balance. By linking their savings to their mortgage, borrowers are able to reduce the mortgage balance on which interest is charged. So, for example, if you borrowed £100,000 but had £25,000 in savings, you would only have to pay interest on £75,000 of your mortgage. Over the whole term of a mortgage, this can save borrowers thousands of pounds in interest – either by reducing monthly repayments or paying off the loan early.

For the fourth year on the bounce, the award goes to Scottish Widows Bank, which got the maximum number of votes. Mr Montlake has the ultimate compliment for the lender. “It’s one of my most used lenders this year, excellent offering and pricing – so good I remortgaged there myself!”

Offset features are available on all its mortgages, which include flexible mortgages and professional mortgages, for people with careers including solicitors, doctors, teachers, actuaries and engineers. Each application is assessed individually, without adherence to rigid rules.

Mr Hollingworth adds that the range has also become more affordable. “Scottish Widows has long offered offset functionality, but last year backed that up with very competitive pricing. Making products attractive in their own right but adding offset on top helps open up the benefits of offset up to a wider audience.”

Accord Mortgages – a broker-only subsidiary of Yorkshire Building Society – is runner-up in this category.

Mr Strutt says: “Accord offers a range of well-priced offset deals with low arrangement fees and it typically offers two and five-year fixes. The society has a huge appetite to lend and wants to take business from many of the other mortgage providers. By providing a great range of offset mortgages, the lender has another niche to tempt in borrowers.”

Best lender for buy to let

Winner: Barclays

  • Contact: Barclays.co.uk/mortgages
  • Top deal: 1.55% two-year fix
  • Max LTV: 60%
  • Fee: £1,950
  • Small print: 3% early repayment charges

Highly commended: Santander

It’s becoming increasingly difficult for landlords to make money from renting property, with increases to stamp duty and changes to tax relief on mortgage interest. This means it’s all the more important for investors to get the best deal they can on their mortgage from a lender that can help them navigate this changing market.

This year, the judges voted unanimously for Barclays.

Mr Strutt says: “There is a lot of competition in the buy-to-let market and lenders need to work very hard to attract new customers. As well as offering super-cheap rates, Barclays takes personal income into account, as well as the rental income, to ensure more borrowers secure the loan size they need.”

Santander came in second place.

Mr Strutt says: “Santander offers low buy-to-let rates and attractive buy-to-let rental calculations to make it easier for landlords to secure new rates. The remortgage calculation helps landlords to switch on to some very competitively priced rates. The bank also provides a free property valuation if you are purchasing a property and it has a maximum loan size of £750,000.”

Best lender for first-time buyers

Winner: Nationwide

  • Contact: Nationwide.co.uk/products/mortgages
  • Top deal: 1.89% two-year fix
  • Max LTV: 90%
  • Fee: £999
  • Small print: 2% early repayment charges in year one, then 1% in year two

Highly commended: Halifax

Life is tough for first-time buyers, who are having to raise bigger and bigger deposits in a climate where lending criteria are only getting tighter. This award is, therefore, here to recognise those lenders that are going the extra mile to help their customers take that elusive first step on to the property ladder.

This year it was a two-horse race, with Nationwide only just pipping Halifax to the post.

Commenting on our winner, Mr Hollingworth says: “Nationwide presents itself as a lender eager to help the first-time buyer market, and its good rates, backed up with well-judged incentives across the range of free valuations, and £500 cashback, mean that it delivers for first-time buyers time after time.”

Mr Montlake, meanwhile, is a big fan of our runner-up for this market: “No lender knows first-time buyers like Halifax. It is consistently excellent,” he notes.

Best lender for first-time buyers with support

Winner: The Family Building Society

  • Contact: Familybuildingsociety.co.uk/mortgages
  • Top deal: 2.89% three-year fix
  • Max LTV: 95%
  • Fee: £599

Highly commended: Barclays

The challenge for first-time buyers is so great that many will call on parents or other family members for financial support. For this reason, Moneywise introduced this award last year to recognise those lenders that have come up with innovative loans that can accommodate financial support provided by a third party.

Taking the award this year is last year’s runner-up, the Family Building Society.

Mr Strutt explains the lender’s innovative proposition. “The Family Building Society has a range of options for younger borrowers who are relying on the bank of mum and dad to get on the property ladder. This includes guarantor mortgages, where parents can use their income to boost the application, also joint borrower sole owner options where the parents’ names go on the mortgage and not the deeds.”

He adds: “The Family Building Society provides a 95% LTV mortgage so long as borrowers can put down a 5% deposit. As part of the deal, parents agree to put savings in a linked savings account or have a charge secured on their property. The three and five-year fixed rates are competitively priced, and if money is in a linked saving account it’s used to reduce the monthly repayments and the parents are even paid interest.”

Last year’s winner, Barclays, is this year’s runner-up.

Mr Hollingworth says: “Although Barclays’ Family Springboard was not the first product to use the approach of additional security from parents, it is certainly one of the best. Requiring the parent to lock down only 10% for what will often be as little as three years is practical and rates are available to as much as 100% of the purchase price.”

Best lender for lifetime trackers

Winner: First Direct

  • Contact: Mortgages.firstdirect.com
  • Top deal: 2.49% lifetime tracker (base rate plus 1.99%)*
  • Max LTV: 75%
  • Fee: £0
  • Small print: No early repayment charges

Highly commended: Santander

Not every borrower wants to remortgage every few years and lifetime trackers provide a solution for those seeking long-term value. Rates are linked directly to the Bank of England base rate, so lenders cannot change them on a whim. Also, many deals have no early redemption penalties, so borrowers aren’t tied in either.

This year, the award goes to First Direct.

Mr Hollingworth says: “Any winner should be able to point to consistency through the year, rather than an occasional victory. First Direct can certainly claim that, and has always been at the top or thereabouts when it comes to the best lifetime tracker deals on the market.”

Mr Montlake agrees, and says it’s the product First Direct “excels at”.

Coming in second place is Santander.

Mr Hollingworth adds: “Although it may not have offered the most extensive range of lifetime tracker options, Santander maintained a competitive option throughout the year, backed by what has been extremely strong service.”

Best lender for remortgages

Winner: Barclays

  • Contact: Barclays.co.uk/mortgages
  • Top deal: 1.49% two-year fix
  • Max LTV: 60%
  • Fee: £999
  • Small print: 3% early repayment charges

Highly commended: HSBC

When your fixed or discounted mortgage deal runs out, you’ll be moved on to your lender’s higher standard variable rate. This can see your repayments soar, but you can avoid that by remortgaging on to a more competitive deal. Although there will be upfront fees attached to remortgaging, these should be offset by lower monthly repayments. Many lenders will also offer incentives such as cashback or free legal work to encourage switching, too.

Our winner this year is Barclays.

Mr Hollingworth says: “Barclays has shown strong determination to be a strong player in what has been a very competitive remortgage market. As well as offering good rates with a remortgage package as standard, it also has the Great Escape option with no fees and cashback as well, removing some of the costs that hinder switching.”

Taking the runner-up prize is HSBC.

Mr Hollingworth adds: “HSBC gets a deserved place by offering what have very often been market-leading rates.

If it had a weak spot, it was the fact that it didn’t always offer remortgage incentives, but it deserves credit for recognising this and making them a standard part of its offering to boost its remortgage credentials further.”

Best lender for larger loans

Winner: Barclays

  • Contact: Barclays.co.uk/mortgages
  • Top deal: 1.56% two-year fix for mortgages between £1 million and £5 million
  • Max LTV: 60%
  • Fee: £2,499
  • Small print: 3% early repayment charges

Highly commended: HSBC

Despite their wealth, many borrowers requiring larger loans can find their choices limited. This is because the amounts required may exceed the maximum loan size on the most competitive deals. The fact that these borrowers may also have income from a variety of sources only complicates matters.

For this reason, Moneywise introduced this new category last year to highlight those lenders that are serving this market well, and this year the award is retained by last year’s winner, Barclays.

Mr Montlake is not short of praise for the lender. “Barclays is outstanding in every way: affordability, pricing, interest-only, and even looking at bespoke pricing for the right clients. Exceptional!”

HSBC came in a close second.

Mr Hollingworth says: “HSBC has frequently offered the keenest rates on the market and it doesn’t put ceilings on those rates, making them available to very large loan borrowers as well.”

Best lender for new-builds

Winner: Halifax

  • Contact: Halifax.co.uk/mortgages
  • Top deal: 2.15% two-year fix
  • Max LTV: 75%
  • Fee: £999
  • Small print: Early repayment fee 2% to 30 June 2019, 1.1% to 30 June 2020

Highly commended: Santander

Buyers of new homes often need an understanding lender – the property may not have been completed at the time of application, while slick service is often required if a developer has imposed tight deadlines.

Another new category last year, this award recognises those lenders that are up to the job. Proving its commitment to this market, Halifax keeps the award it won last year.

Mr Strutt says: “Halifax has a bespoke range of products available for borrowers looking for new-build mortgages, and a specialist team to manage applications. The bank offers shared equity and shared ownership applications and government housing schemes. There is the option to extend mortgage offers if the new-build completion time overruns.”

Mr Hollingworth adds: “Halifax is a lender that knows the new-build market well, which is apparent in not only the product design but also in the consistently excellent service. It has a range of new-build deals with longer completion deadlines and can offer semi-exclusive rates that can be more generous in the LTV it offers.”

Commenting on Santander, which takes the runner-up position this year, Mr Hollingworth says: “New build has been a competitive market and Santander has been a lender that has worked hard to develop its position in that market. Its excellent processing times are a boost to new-build customers, where timescale is important, and its two-and-a-half-year fixed rates, with longer completion deadlines as well as end date, help it fit the new-build need.”

Best lender for older borrowers

Winner: The Family Building Society

  • Contact: Familybuildingsociety.co.uk/mortgages
  • Top deal: 2.49% two-year fixed rate
  • Max LTV: 80%
  • Fee: £999
  • Small print: 2% early repayment fee in first year, 1% in second year

Highly commended: Market Harborough Building Society

Older borrowers can often have a hard time getting a mortgage, with many lenders imposing maximum age caps for loans and using rigid lending criteria. This can be particularly problematic for borrowers with interest-only mortgages or those that haven’t been able to fully repay their mortgage before they retire.

This award, which was only introduced last year, recognises those lenders with a more pragmatic approach to older borrowers. Our winner this year is the Family Building Society.

Mr Strutt says: “The Family Building Society helps a lot of older borrowers and has acceptance criteria designed to make it easier to qualify if you have pension or investment income. The lender also takes earned income into account up to the age of 70 and has a common-sense approach to mortgages to get applicants agreed.”

The second place goes to Market Harborough Building Society.

Mr Strutt adds: “Market Harborough will take a client’s overall situation into account and look at their income situation. Unlike many other lenders, each case is agreed by the credit committee, giving more flexibility to get more older applicants through who can clearly demonstrate affordability.”

Innovator of the year

Winner: Kent Reliance

For improvements to its BTL proposition

Lenders are continually developing their mortgage proposition to give themselves the edge over the competition. However, it can sometimes be difficult to differentiate between cheap gimmicks and innovations that make a genuine difference to their customers and address their needs. This category seeks to reward those lenders that are doing the latter.

The award goes to Kent Reliance Building Society for improvements it made to the application process for buy-to-let loans. Mr Hollingworth says: “The buy-to-let market has undergone a huge amount of change in a short space of time. That includes the latest changes for buy-to-let portfolio landlords, who now have to provide detail of their entire portfolio, not just the property in question.

“One of Kent’s innovations has been to promote the use of a technology solution, allowing landlords to upload information from their own data record to automatically sort the relevant data into the relevant fields wherever possible. In addition, the portfolio information is then stored, so that they don’t need to add all the information every time.”

The Judges

The Moneywise Mortgage Awards 2018 were judged by:

  • David Hollingworth, associate director of communications at London & Country Mortgages
  • Andrew Montlake, director at Coreco
  • Aaron Strutt, product and communications manager at Trinity Financial

Methodology

Trinity Financial compiled our shortlists, based on best buy data over 12 months (supplied April 2018). Shortlists of lenders with the best rates were given to the judges, who voted for winners and runners-up, looking at rates, fees, penalties, flexibility, service and treatment of new and existing customers. Judges voted for their innovator of the year, but the Moneywise editorial team made the final decision. Data supplied by Trinity Financial on 14 May 2018. Mortgages are for purchase or remortgage unless otherwise stated. * Indicates mortgages only available directly from the lender and not via an intermediary.

Section

Free Tag

Twitter



Source Moneywise https://ift.tt/2L5lSpI

Cash for Your Trash: Here’s How Recycling Your Garbage Might Save You Money


What has four wheels and flies?

A garbage truck.

Okay, that’s corny. But the amount of garbage Americans generate each year is no joke.

The American Society of Civil Engineers says we create 4.4 pounds of trash per person, per day.

According to the ASCE, 53% of that waste ends up in landfills. That’s hard on our environment, and hauling it away is hard on our wallets.

Depending on where you live, trash-collection fees may appear on your property-tax bill, be included on your utility bill or paid directly to your city or town. Whichever way your town rolls, garbage pickup can be expensive.

Many municipalities charge customers based on the size of their curbside trash bins. The bigger the bin, the higher the bill.

Charging by bin size encourages residents to compost and recycle as much trash as possible. Less solid waste lowers how much municipalities pay for trash collection and (hopefully) lets them pass the savings on to residents.

Plus, it’s just good for the environment.

Cities and towns across the country already provide free or low-cost recycling bins to encourage residents to separate their trash before putting it out for collection.

Some municipalities are taking things a step further, offering rebates and other incentives to people who also compost food scraps and yard waste.

Here’s a sampling of what some cities and towns offer. Check with your local Department of Public Works to find out if there are similar programs in your area.

Austin, Texas

Austin’s Chicken Keeping Rebate Program is as delightfully weird as the city itself. Residents can collect a $75 rebate by taking a free chicken-keeping class and purchasing a coop to corral them.

If chickens aren’t your thing, you have another option. In June 2018, Austin’s Curbside Composting Collection Program kicks in to collect food scraps, grass clippings and other compostable waste from residents. Recycling and composting help residents downsize their trash bins to save money on utility bills. The city even delivers the smaller bins for free.

Chicago, Illinois

Residents of Chicago are eligible to receive 50% off any locally purchased compost bin.

San Mateo, California

San Mateo residents who are handy with a hammer can get a rebate of up to $100 by building a DIY compost bin. Additional discounts of up $25 are also available to those who attend a local composting workshop.

Washington, D.C.

The District offers a rebate of up to $75 to residents who purchase and install a composting or vermicomposting (worm-composting) system in their home.

Once you’ve got recycling and composting figured out, it might be time to give the zero-waste life a try.

Lisa McGreevy is a staff writer at The Penny Hoarder.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



source The Penny Hoarder https://ift.tt/2xrXKeX

Colorado Residents: Make $12/Hour as a Customer Care Agent for Ibotta


Attention Colorado jobs seekers: Here’s your chance to work for one of America’s most popular shopping apps.

Ibotta, a smartphone app through which users purchase select items and receive a rebate after snapping a picture of their receipt, is hiring a work-from-home customer care agent. The part-time gig is only available to people living in Colorado.

Care agents are tasked with responding to user questions via email, analyzing fraud reports and discovering any issues or pain points people have when using the app. This job requires you to work seven-hour shifts up to four days a week, including one weekend shift a week.

Training is conducted remotely, but applicants need to be available to attend occasional training sessions and meetings in Denver.

If you don’t live in Colorado but are still interested in work-from-home jobs, check out our Jobs page on Facebook. We post new opportunities there all the time.

Part-Time Care Agent at Ibotta

Pay: $12 per hour

Responsibilities include:

  • Reporting and responding to any user questions via email
  • Analyzing fraud reports, examining receipts submitted by users and reviewing customer emails to discover if there any pain points or issues with the app
  • Reviewing the Ibotta systems and customer accounts to solve any problems
  • Assist in special marketing, sales and technology projects for the senior management team

Applicants for this position must:

  • Live in Colorado and be able to attend remote training
  • Be able to attend other occasional training sessions and meetings in Denver
  • Be able to work up to four shifts of seven hours a week (morning shift, afternoon shift and night shift)
  • Be available to work one weekend shift per week (required)
  • Be at least 18 years old and authorized to work in the U.S.
  • Have previous customer service experience (preferred)
  • Have a four-year college degree (a plus)
  • Have previous work-from-home experience (a plus)
  • Have experience with Apple and Android products; ownership of an Apple/Android phone or tablet is a plus

Apply here for the part-time care agent position at Ibotta.

Matt Reinstetle is a staff writer at The Penny Hoarder. He currently has $149.10 in his Ibotta account.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



source The Penny Hoarder https://ift.tt/2J4zfG5

How to Increase Clicks by Mastering Your Headlines

What draws people to your content?

In the past, I’ve explained how to write introductions that make the rest of your post irresistible. But before readers can even have a chance to read your intros, they’ll need to click on your headline.

Headlines go way beyond just blog posts. This is something you need to focus on for every piece of content you produce.

Whether it’s a new video on your website or a breaking news story you’re sharing via social media, it all starts with a captivating headline.

Obviously, you want people to consume the content you’re producing. But the reality is they probably won’t. According to research from HubSpot, 43% of readers just skim through posts.

But if your goal is to get clicks and drive traffic to a landing page, all you need to do is focus on the title.

That’s because 80% of people will read a headline. So there’s a good chance your headlines will be seen by most of your audience. Now, it’s just up to you to make sure it’s appealing enough to get clicks.

Include a number

Numbers are a great way to draw attention to your post and increase clicks. That’s because readers know what to expect when they see a number in the title.

I use them when I’m writing my blog posts all the time. Here’s a recent headline I used for an article about how to monitor your competition.

image4 5

When someone stumbles upon this headline, they know exactly what the post will entail. Basically, it’s going to be a list of 10 different tools.

As I mentioned, readers like to skim through content. Lists are appealing because they make it easy to bounce from one point to another.

The reader doesn’t have to read every single word to scan through this list. As a result, they are more likely to click on it.

But what numbers should you use? According to research-based 2017 Facebook engagement data, these are the top ten performing numbers:

  • 10
  • 5
  • 15
  • 7
  • 20
  • 6
  • 8
  • 12
  • 9
  • 3

Numbers that are increments of five make up four of the top five results on this list.

But that doesn’t mean you should include numbers like 50 or 100. As you can see, none of the top ten results include numbers higher than 20.

That’s because people don’t want to spend all day reading your content. They know it will take only a few minutes or so to skim through a list of 10. But anything upward of 20 is much less appealing and won’t produce as many clicks.

Don’t overlook the length

Don’t ramble. Your headline shouldn’t be as long as an introduction. But it shouldn’t be only a few words either.

One sentence or fragment of a sentence should put you in a good spot to get clicks. That’s because it provides your audience with enough information to grab their attention.

Research shows that headlines between 16 and 18 words produce the most engagement:

image1 5

Analyze your current headlines.

If they are fewer than ten words, it could be the main reason why you’re getting an unsatisfactory number of clicks. On the flip side, if your headlines have a word count that’s pushing 30, it’s still not optimized for the highest engagement.

Don’t get carried away here. Your headline needs to make sense and read well.

Adding or removing a couple of words just to fit within the 16 to 18 range isn’t going to help you if the title doesn’t make any sense.

In addition to your word count, you should also consider the number of characters in your headline.

Take a look at the data analysis in this article from Contently:

image2 5

As you can see from the graph, headlines with the highest click-through rates have between 90 and 99 characters.

Interestingly enough, the title of this post is,

According to a study, There’s a Good Chance You’ll Click This Headline Because It’s 97 Characters.

The character count falls within the recommendations of the research.

Have you noticed anything else about this title? I’m sure you’re not in the habit of counting words. Truthfully, I’m not either. But for the sake of this post, I’ve been paying more attention to this.

The article from Contently has 16 words in the title. This aligns with the research on word count and its relationship to engagement I talked about earlier.

It hits the mark for both categories.

Basically, if you can write headlines that are between 16 to 18 words and have 90 to 99 characters, you’ll be putting yourself in the best position to get the most possible clicks.

Shock your audience

Come up with a headline that is too intriguing for readers to pass up on.

Make your audience ask themselves “huh?” or “is this even possible?”

Shocking headlines are sometimes referred to as click-bait. It’s okay to do it as long as you are not letting your readers down with your content.

Here’s what I mean by this. If you are going to use a shocking headline, the content had better deliver as promised.

Take a look at this old blog post I wrote about how I made $1 million with a Ferrari:

image3 5

What a throwback picture! I almost don’t recognize myself with all that hair.

But this is the type of article that generates clicks because the headline is so shocking. It draws the attention of readers for several reasons.

First of all, a Ferrari is a well-known sports car recognized internationally. They are expensive and turn heads whenever they are seen on the road.

Second, I don’t know anyone who wouldn’t be interested in how to make a million bucks. And there’s a way to make money with a sports car? The title is too intriguing to ignore.

It makes the user question if that’s actually possible.

You can come up with headlines like this as well. Think of something exciting you’ve accomplished. Put it into your headline.

Set a benchmark

Another way to get people to click on your headlines is to use a benchmark.

Show them how they can achieve something by clicking on your post and reading more information. For example, let’s say your company sells dietary supplements.

A benchmark headline could say,

How you can lose 30 pounds in the next 30 days.

This strategy combines the benchmark method with the previous tactic of using a shock factor. Losing 30 pounds is extreme on its own. But doing it in 30 days? That’s something that even people who aren’t trying to lose weight would be interested in reading.

Just make sure your headlines are realistic. You want to set a benchmark that’s attainable.

Check out this example from my blog where I discuss how to get more Twitter followers:

image7 5

The benchmark here is 10,000.

It’s a high number, but it’s still realistic. If the title said, “How to get 10 million Twitter followers,” it would be much less believable.

For most people, reaching 10 million followers on social media is unrealistic. I know my blog audience. I’m speaking to entrepreneurs and business owners, not celebrities.

I set this benchmark at a number I think they can reach.

Discuss relevant topics

Your headlines need to be relevant to a few different things.

First of all, they need to be appropriate for your brand and voice. If your business is in the music industry, you shouldn’t be writing headlines about how to survive an earthquake.

Yes, that example may be a bit drastic, but I’m sure you understand what I’m talking about.

Second, your headlines must be relevant in terms of their timing. If you’re reporting a news story that happened two weeks ago, you’re too late. That headline is meaningless now.

Here’s a great example of a relevant headline from Harper’s BAZAAR:

image5 5

As a magazine that specializes in fashion trends, pop culture, and beauty advice, it uses a headline on topic for the brand. It hits the mark for our first component of relevance.

This article discusses fashion trends for the spring and summer of 2018.

But notice when it was published. The article was released on February 22, 2018. So the timing is perfect as well.

If it came out in the spring or summer, it would be too late. Readers aren’t going to click on something that’s old news. The time to buy their spring and summer clothing is before the season starts.

Teach your readers “how to” do something

If you’ve been reading my blog for a while, you know I’m a big fan of creating informative guides teaching you how to do certain things.

If you are an expert in a particular field or industry, use your extensive knowledge to your advantage. Create step-by-step guides for your readers.

In addition to being informative, such posts are also a great way to get lots of clicks.

Here’s something else you need to take into consideration. Sure, you’ll be sharing your content on all your distribution channels. But that’s not the only way your content will be seen.

You’ll also need to write headlines based on organic traffic. Your organic traffic comes from unpaid search engine results.

If someone needs help accomplishing something, what do you think they’ll type into Google? There’s a good chance they’ll type the words “how to,” so it’s in your best interest to include these words in your headlines for SEO purposes.

Take a look at this article from BuildFire:

image6 5

First of all, the content of this article is relevant to the brand—a topic I discussed above.

But based on this headline, it’s clear the post will show people how to do something.

BuildFire specializes in everything related to mobile applications. More specifically, they handle custom app development.

So they recognized the search terms someone would put into Google. Here’s a look at what I’m referring to:

image8 4

Aside from a paid advertisement, this post from BuildFire is the top search result based on its headline.

If you can master your SEO skills, you’ll get plenty of clicks just by occupying the top position on Google. In fact, in 2017 the top position received 20.5% of all Google clicks.

Those click-through rates drop down to 13% for the second and third positions, which is still good but a significant drop from the top spot’s rate.

As you’ve seen from a few of my examples in this guide, I practice what I preach. Look again at the title of the post you’re reading right now. I’m teaching you “how to” do something, and my headline reflects that.

Conclusion

If you want people to read your content, you need to entice them to click on your headline before you can do anything else.

If you are just trying to drive more traffic to specific pages, writing an engaging headline is the best way to do this.

Writing a headline shouldn’t be taken lightly. There is science behind it.

Add a number. Readers love to scan content, so a numbered list with fewer than 20 topics is one of my favorite ways to generate clicks.

As you can see from the research I discussed, the length of your headlines is important as well. You need to consider both the word and character count to make your title as efficient as possible.

Use a shocking headline to wow your audience and generate clicks. Set an attainable benchmark. Just make sure all your content is relevant and released at appropriate times based on titles.

“How to” articles also produce lots of clicks. Your SEO skills should be applied to every headline you write to increase your organic traffic.

If you follow this guide, you’ll see a significant surge in your click-through rates based on your new and improved headlines.

What types of headlines do you write that encourage readers to click on your content?



Source Quick Sprout https://ift.tt/2kzpjtx

Happy National Donut Day! Here’s Where to Get Your Free Donuts on Friday


Mmm… Donut…

You don’t have to be Homer Simpson to enjoy a good donut. And do you know what the best kind of donut is?

A free donut.

This Friday, June 1, is National Donut Day.

Unlike some other National [Blank] Days (really, National Cheese Souffle Day?), National Donut Day has an actual historical background. It was established in 1938 by the Salvation Army in honor of the men and women who served soldiers coffee and donuts to boost their morale during World War I.

From this noble tradition, we gained another All-American phenomenon: getting free food just for showing up at restaurants on certain days.

You may or may not have had a chance to snag some freebies on National Pretzel Day, Tax Day or National Pizza Day, but now’s your time to get on the free donut train. So make like the Simpson family patriarch and run out to these fine establishments to get your free deep-fried, drool-worthy treat.

Where to Get Free Donuts on Friday

1. Krispy Kreme

Krispy Kreme will give each customer at participating U.S. and Canada locations a free donut of their choice on June 1, no purchase necessary.

So whether you prefer powdered, glazed or filled, stop in to grab your free donut.

2. Dunkin’ Donuts

Dunkin’ Donuts will offer customers a free classic donut of their choice with the purchase of a beverage.

3. Duck Donuts

Duck Donuts will be giving out free classic donuts – no purchase necessary! Classic donuts include cinnamon sugar, powdered sugar and bare. Additionally, the donut joy continues throughout the month, because each customer will also receive an exclusive buy one, get one free donut coupon redeemable before June 17.

4. La Mar’s Donuts

La Mar’s Donuts has something special planned for National Donut Day – keep an eye on their Facebook page for updates.

5. Salvation Army Shops

It all began with The Salvation Army, and shops across the country are celebrating the National Donut Day tradition this Friday with free donuts, contests and games – including the second annual Donut Eating Championship in Los Angeles.

6. Papa John’s

Yes, Papa John’s is celebrating National Donut Day with free donut holes, but so far the promotion is only at participating locations across Washington state.

If you do live in Washington state and order a pizza online on Friday, June 1, you’ll get a free 10-piece order of cinnamon- and sugar-dusted donut holes with caramel creme filling.

7. Entenmann’s Bakery

In honor of National Donut Day 2018, Entenmann’s Bakery is giving out a whole lot of dough. The company is searching for its first ever Chief Donut Officer. A chance to win $5,000 AND free donuts for a year? Count me in!

Don’t Forget to Go Local

Plenty of small-town bakeries are participating in this freebie bonanza, so be sure to do a search for your town plus “National Donut Day freebies” to uncover additional deals near you.

Kelly Gurnett is a freelance blogger, writer and editor who runs the blog Cordelia Calls It Quits, where she documents her attempts to rid her life of the things that don’t matter and focus more on the things that do. Follow her on Twitter @CordeliaCallsIt.

Editorial Assistant Jessica Gray contributed to this post.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



source The Penny Hoarder https://ift.tt/2si9oT0

The High Probability of Low Probability Events

As many of you know, I keep a pocket notebook where I jot down ideas and things I need to do and things I hear and things I read and basically just anything I want to remember for the future. I do this throughout the day whenever something comes up, and then at the end of the day, I go through the notebook, doing something with each item (adding a new item to my to do list, adding a new item to my calendar, and so on).

Every once in a while, I come across something in my notebook that I simply don’t understand or know where it came from. Usually, it’s some strange idea I had that I didn’t record well enough, or something I overheard that I didn’t source.

This happened to me a few weeks ago, and the phrase I wrote down has stuck in my head.

The high probability of low probability events

What does that mean? I’ve found myself thinking about this phrase quite a bit lately, and I’ve come to realize that it points to a pretty important phenomenon when it comes to personal finance.

This idea is probably best explained by an example, so let me spell it out for you clearly.

In a given month, the probability of, say, my car breaking down is extremely low. The probability of having a flat tire is pretty low, too. The probability of losing my job is really, really low. The probability of someone getting seriously ill in my family is very low.

I could make a giant list of unfortunate events for which the probability of each is really low.

Of course, it’s likely that at least one of the unfortunate events on that long list is going to occur this month. By simply adding up the very small probabilities of thousands of unfortunate events, the actual odds of any of those unfortunate events occurring is actually fairly large.

Let’s say there’s a 1% chance my car will break down this month. Planning ahead for that emergency alone might not be the best move, right? If that was the only emergency that would befall my life, making a bunch of financial plans around that is probably not the wisest choice.

However, at the same time, there’s a 1% chance that I could lose my job. There’s a 1% chance that someone could get really sick in my family. There’s a 1% chance of significant storm damage to my home. There’s a 1% chance of my wife losing her job. The list goes on and on, with different percentage odds and different events.

Let’s say I can make a list of 100 events, each with a 1% chance of occurring. The way you figure up odds like that is that you actually calculate the odds of each event not occurring – a 99% chance – and then you multiply that together and then subtract from 100%. It turns out that on that list of 100 unfortunate events that each have only a 1% chance of occurring, there’s actually a 40% chance that at least one of them will occur this month, and a 0.5% chance that at least two of them will occur this month.

A 1% chance of an unfortunate event isn’t really enough to worry about. A 40% chance? That’s pretty significant.

If you think about this in the context of your own life, it’s not really surprising. Think about the last few months. You can probably think of a couple of unexpected unfortunate events that occurred, right? However, the odds of each one of those events occurring is actually pretty low in the big scheme of things. It’s just that there are so many different unlikely events that could happen that the odds are that at least one of them will happen every month or two.

In other words, there’s a high probability of a low probability event occurring. We’re not talking about a specific event, but one of a large pool of unfortunate events that might occur.

Take our family, for example. In the last month, we had a tire blowout and some wind damage from a storm. Over the course of years, those individual events might happen once, or might not happen at all, but that’s true of a lot of unfortunate events. However, eventually things like this are going to happen, and we have to be ready to financially deal with them.

To me, this is a brilliant case for why we need an emergency fund. An emergency fund isn’t necessary to protect against a singular unfortunate event. Having a fund set aside for something like a blown tire alone or wind damage alone is pretty silly – those are individually low probability events. Our emergency fund came through for us this month, in fact.

An emergency fund is very useful for the high probability of low probability events, though. It’s highly likely that over some period of time there will be some kind of an unfortunate event in your life – a car breakdown, a job loss, a sick family member, an unexpected funeral in another state, a washing machine that dies and floods the basement… the list goes on and on.

The purpose of an emergency fund is to step in and help out your monthly finances when you can’t handle an unexpected expense. Some unexpected events will happen, even if the odds of each individual possible unexpected event is tiny. Ideally, many people have enough flexibility in their budget to handle some smaller unexpected events. It’s the bigger ones, or the occasional situations where unexpected events come in bunches, where the emergency fund comes in handy.

The key thing to remember is this: an individual specific unexpected event is unlikely; however, some kind of unexpected event is actually fairly likely because there are so many different specific unexpected events that could happen that the odds add up. Because you know that some kind of unexpected event is likely to occur sometime soon, it’s a good idea to prepare for it now because you’re pretty certain it’s coming.

How do you prepare for it, then? I’ve written a great guide for building an emergency fund but it boils down to just a few simple steps. All you really need to do is set up a savings account somewhere – an online bank like Ally is a good choice. Then, set up a small weekly automatic transfer from your checking account to this savings account. After it’s set up, each week a small amount of your choosing will automatically be drawn from your checking account into that emergency fund savings account. Then, whenever you have a genuine emergency that you can’t handle, just transfer the money back from your emergency fund savings into your checking. That’s it – that’s all you have to do.

How much should you transfer? Smaller but more frequent amounts are a good idea. I recommend trying out $20 a week – that adds up to $1,040 over the course of a year. Don’t worry too much about how much you should have in that emergency fund, or how much is too much, or whether you have too little. Just let the automatic transfer drip money in there and don’t worry about it.

Also, don’t rely on credit cards as your “emergency fund” because credit cards can be lost or stolen or your identity can be stolen or the credit card network may go down. A credit card is convenient, but there are many emergencies where it just doesn’t help.

The thing to remember with an emergency fund is that it’s not just $20 disappearing each week. Instead, look at that money as security against a big disaster in the future, something that will happen. A specific type of disaster is unlikely, but a disaster of some kind likely will occur at some point in the fairly near future and you’re going to want to be prepared.

The high probability of low probability events is a real thing. Plan for it. You’ll be glad you did.

Note: I did finally figure out where the phrase came from. It came from the book Triggers by Marshall Goldsmith, which I happened to be reading at the time. It was just an offhand phrase that wasn’t really connected to the main topics at all, which is why I didn’t initially remember where it came from.

The post The High Probability of Low Probability Events appeared first on The Simple Dollar.



Source The Simple Dollar https://ift.tt/2H31h2W

Nine Ways to Protect Your Kids From Identity Theft

 

More than one million children were the victims of identity theft in 2017, according to a new study from Javelin Strategy & Research. Two-thirds were under age 8. These crimes led to losses of $2.6 billion – some of which came from the pockets of the victims’ families.

Why would identity thieves go after kids? It’s not like they have credit histories, right?

That’s exactly the point. The blank-slate status of a child lets a thief apply for credit cards, take out loans (including mortgages), open utility accounts, and commit fraud on tax, employment, health, and government forms.

Unlike their elders, children don’t generally monitor their accounts or have protections like bank alerts or identity theft protection services in place. That lets the crooks open accounts gradually, giving the appearance of legitimate credit activities.

This means fraudsters can steal a lot more. On average, a child’s identity theft cost $2,303 – more than twice the amount stolen from adult victims. To add insult to injury, the children’s families were held liable for at least some of the fraud, an average of $541.

Data breaches are harder on kids than adults. Among people who were notified that their information had been compromised, 39 percent of minors ultimately became victims of fraud. By contrast, identity thefts went after only 19 percent of the adults whose material was stolen.

Children are vulnerable. Here’s how to protect yours.

Secure physical documents.

Three out of five child ID theft victims personally know the crooks. That could mean relatives or people with access to the child’s information, such as a medical care provider.

Don’t make it easier for thieves! Lock up a child’s birth certificate and Social Security card, either in a file cabinet or a safe deposit box.

Be careful what you give out.

When filling out medical or school forms, skip the part that asks for the child’s Social Security number. You don’t have to give it. If an overzealous clerk at the doctor’s office asks, politely say that you’re concerned about ID theft and therefore decline to use the number.

And if the clerk says, “But this computer form requires numbers in all fields,” do what Consumer Reports suggests: Ask the clerk to fill in the field with all zeroes.

It’s easy to share info accidentally, such as when you let your kid sign up for a rewards club offered by his favorite store. Instead, use your own information rather than letting him have the account in his own name.

Be careful what the school gives out.

Sometimes schools release information about students – including personally identifiable material such as address, date of birth, phone number, e-mail address, and even photos – to third parties.

Ask your child’s school about how to opt out of having this material made public.

Be careful what your child gives out.

It’s never too early to teach kids to be cautious about their digital identities. When signing up for online forums or gaming groups, tell them not to provide identifiers like a middle name (if possible, avoid using even a first name in favor of a nickname like “Destroyer of Worlds”), or date of birth (it’s okay to turn “8/19/2006” into “12/25/2006”), home address or, heaven forbid, a Social Security number.

Children are accustomed to having a ton of anonymous “friends.” Don’t let them be catfished into sharing vital information. Speaking of which, you should…

Monitor your child’s online activity.

Remember those anonymous friends and fellow gamers/commenters? You have no idea who they are. Your daughter is likely to believe that Destroyer of Worlds is also an 11-year-old girl – which she actually could be. However, DoW could also be an identity thief.

If you do allow your child to participate in social media and other online activities, make it clear that the password will always be available to parents, who plan to check regularly on Junior’s activity. Ideally, such activity would be done in a common area of your home.

Yep, your kid may just hate these rules. But that’s what parents do sometimes: Aggravate their children in order to keep them safe. You need to know where your child’s conversations take place and what kind of info he’s sharing online.

Monitor your child’s finances.

That bank account or college savings plan can and should be checked regularly. Review statements at least monthly and if there’s an option for account alerts, sign up.

Watch for warning signs.

Imagine getting a pre-approved credit card offer in your child’s name. Just a funny computer glitch, right?

Maybe. Maybe not. Someone who’s using your kid’s identity may be so good at opening cards that other companies want in on the action.

A few other warning signs:

  • Bills or collection notices in your child’s name show up.
  • An application for government benefits gets refused because someone else is already using that Social Security number.
  • The IRS writes to say your child owes taxes. (Note: Any phone call from an “IRS employee” is fraudulent, since the IRS communicates by mail only.)

If you see one or more of these signs, you should…

Find out if your kid has a credit history.

Contact all three of the major credit reporting bureaus to ask for a “manual search” of files relating both to the child’s Social Security number and to the child’s name and Social Security number.

Here’s how to get in touch:

You’ll likely be asked to provide information, such as copies of the child’s Social Security card and birth certificate.

Incidentally, the FTC suggests checking for a credit history close to the child’s 16th birthday. That gives you time to correct any issues, before the child needs to apply for a student loan or an apartment rental. (Learn more at the FTC’s “Child Identity Theft” page.)

Consider a credit freeze.

A credit freeze keeps potential lenders from accessing your child’s account. Should someone steal Junior’s info and try to open a new credit card, the freeze acts as a shield. No federal standard exists regarding credit freezes for minors, but many states allow it.

If you learn that your child’s credit has been compromised, take action. The FTC offers information on tactics like placing a fraud alert and creating an identity theft report.

Does this sound scary? That’s because it is. Don’t let thieves cause personal and financial stress for your family. Be as vigilant about your child’s credit as you are your own.

Veteran personal finance writer Donna Freedman is the author of “Your Playbook for Tough Times: Living Large on Small Change, for the Short Term or the Long Haul” and “Your Playbook for Tough Times, Vol. 2: Needs AND Wants Edition.”

Related Reading:

The post Nine Ways to Protect Your Kids From Identity Theft appeared first on The Simple Dollar.



Source The Simple Dollar https://ift.tt/2LKyd3M

Live in the Twin Cities? This Part-Time Customer Service Gig Pays $16/Hr


Calling work-from-home job hunters in the Land of 10,000 Lakes — here’s a gig to check out.

Ecolab, a company specializing in water, hygiene and energy technologies and services, is searching for a part-time customer service agent. Candidates must live in the Twin Cities area of Minnesota.  

The work-from-home job pays $16 per hour and offers non-traditional work hours that fit your schedule.

If you do not live in the Twin Cities area or not interested in customer service, don’t worry. Check out our Jobs page on Facebook. We post new opportunities there all the time.

Remote Part-Time Customer Service Agent at Ecolab

Pay: $16 per hour

Responsibilities include:

  • Processing 100-plus incoming calls per day from Ecolab customers and the sales team
  • Handling all calls in a professional manner
  • Meeting set goals for call quality, daily attendance, punctuality and other objectives

Applicants for this position must:

  • Live in the Twin Cities area (Minneapolis/Saint Paul)
  • Have a high school diploma or equivalent (bachelor’s degree completed or in progress preferred)
  • Have a high-speed, wired, broadband internet connection
  • Have experience with Microsoft Office software
  • Be able to attend an in-person interview and a training session of one to two weeks at Ecolab’s office in Eagan, Minnesota
  • Be able to attend periodic meetings at the Eagan office
  • Be able to type a minimum of 25 words per minute (preferred)
  • Have prior experience using a multi-line telephone system (preferred)
  • Have knowledge of SAP (preferred)

Benefits include:

Apply here for the remote part-time customer service agent] at Ecolab.

Matt Reinstetle is a staff writer at The Penny Hoarder.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



source The Penny Hoarder https://ift.tt/2H2lUfH

How This Teacher Traveled Abroad and Still Saved Up $1k Per Month

What Can’t Beer Do? Marinades, Facemasks and Even Cleaning the House

First 50 Funds Interview: Rathbone's Noelle Cazalis

Rathbone Ethical Bond Fund assistant manager Noelle Cazalis

Moneywise’s Helen Knapman gets the lowdown on a new entrant to the First 50 Funds list for beginner investors – Rathbone Ethical Bond Fund – from its assistant manager Noelle Cazalis

What is the fund?

It’s a corporate bond fund, which mainly invests in bonds issued by companies in sterling. It’s also an ethical fund, so we have a list of inclusion and exclusion criteria and our independent research team will use this to analyse the companies we want to buy bonds from.

One of our key investment objectives as a fund is to pay a high yield, and the income on the fund is one of the highest in the sector.

Can you explain about its environmental mandate?

Every investment needs to have no negative environmental factors and at least one positive factor. Negatives include the tobacco, oil and alcohol industries, while positives could be social impact in the charity sector.

It’s a myth that ethical funds don’t generate as strong returns as non-ethical funds. We’ve outperformed other funds over one year, three years, five years and 10 years.

What do you look for when picking bonds to invest in?

The first thing is a theme – this could be macroeconomic, sector-based or political. A few years ago, for example, oil prices were high, and we thought this would benefit train companies [as car drivers would turn to rail travel].

We look at companies with a strong credit metric, and what’s important for us is cashflow generation, for the company to be able to pay its income – the interest it pays on the bond. We look for at least one of the ‘four Cs’:

  • Character: management and strategy
  • Capacity: cashflow and ability to pay
  • Collateral: whether a bond is secured and whether we have a claim on some of the company’s assets if it defaults
  • Covenants: whether there are protections in place for bondholders

What have you recently been buying and selling?

Recently we’ve been a little bit more cautious, as we think interest rates will continue to march higher, which has negative implications for bond prices.

So we’ve been buying floating-rate bonds, where the interest rate rises as the coupon increases, and buying some high-quality AAA bonds from supranational institutions such as the European Investment Bank (EIB).

Another area is the charity bond market, which is good for our ethical angle and gives us good diversification. I think we’re the only institutional investor in the charity space. We’ve been buying from the Charity Aid Foundation and from Thera Trust, which buys properties and fits them for people with learning disabilities.

As for selling, we’ve sold higher-risk names in insurance and companies geared to consumer finance, such as a Clydesdale Bank Tier 2 bond, as we’re worried about pressure on consumers to service debts.

How often do you buy and sell bonds?

Our turnover is about 30%. We don’t have a set holding period; some bonds we hold until maturity, others we don’t.

The first reason we would get rid of a bond is if we have concerns about the company’s ability to service the debt. Another one would be valuation – for example, if we think the investment has played out and has become expensive.

The other reason is when a bond gets really short-dated, with one or two years until maturity, as then its yield can drop, which affects the income we pay investors.

What’s been the best and worst investment decision?

One of the best was probably Phoenix Life Insurance. It had some trouble with bondholders in 2008, but in 2012 it came back to the market. It didn’t get a credit rating, but we decided to trust the management and, since then, it has been paying a dividend and it’s had a credit rating upgrade.

The worst was solar panel company Solar World. It was suffering from competition from China, but we held on to it because we thought it could improve. However, it was unable to meet its interest payments, so the bond price continued to go down and we exited after a few months. That taught us to interrogate the underlying cashflow and to stick with our conviction and sell.

What are the challenges and opportunities for the fixed-income sector?

The main challenge is the interest rate environment and what central banks are doing. The US Federal Reserve is hiking rates right now and we think it will continue with more hikes this year. The risk is that it hikes too quickly, which will impact consumers, businesses and the economy.

We continue to find opportunities in the insurance space as we feel values are attractive and these companies continue to have high credit ratings.

Why should consumers consider fixed income?

If you’re looking for income it’s easier to predict the income on a bond, which has a fixed coupon, than to predict a dividend yield. It’s also a much less risky asset class than equities, as you have less volatility.

What’s your top tip for a beginner investor?

Keep looking at the bigger picture, at the underlying investments and how they interact with each other. It’s also important to understand how much you can afford to lose and think about whether you should change your asset allocation in that respect.

Five-year discrete performance of Rathbone Ethical Bond Fund
Year 2013 2014 2015 2016 2017
Rathbone Ethical Bond R Acc in GB 3.78 10.25 0.93 6.41 9.85
Benchmark (ii) 0.87 12.20 0.49 10.65 4.32
(ii) Index: IBOXX UK Sterling Non Gilts All Maturities TR in GB. Source: FE, 22 May 2018

 

Rathbone Ethical Bond Fund:

Key stats

Launched: May 2002
Fund size: £1139.9 million
OCF: 1.3% (i)
Yield: 3.8%
(i)28 February 2018
Source: Rathbones Unit Trust Management, 21 May 2018

The team behind the fund

Bryn Jones is the head of fixed income for Rathbones, and is lead manager on the Rathbone Ethical Bond Fund. He joined Rathbones in November 2004 from Merrill Lynch. Bryn graduated from Birmingham University with a Bachelor of Arts degree in Geography in 1995.

Noelle Cazalis is the assistant fund manager within the fixed income team, assisting Bryn on the Rathbone Ethical Bond Fund. Noelle joined Rathbones in July 2011 as a credit analyst. She has two master’s degrees from the University of Montesquieu in France, and an investment management certificate, and is also a chartered financial analyst.

 

Section

Free Tag

Related stories

Twitter



Source Moneywise https://ift.tt/2ITOmpP