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الاثنين، 11 يونيو 2018

Getting Older Doesn’t Have to Mean Feeling Old. Here’s How to Stay Vibrant


As much as I’d like to say otherwise, we all get older whether we want to or not.

The good news is, reaching middle age can be liberating and fun.

Sure, we have to think more carefully about things like retirement and long-term investments. But middle age also means we may have a bit more disposable income to spend on things like sports cars or travel adventures.

The key to getting the most out of middle age and beyond, however, is staying healthy enough to enjoy it.

Most of us know to get regular checkups at the doctor and a smattering of yearly medical tests. But learning the nuances of taking care of ourselves as we age is a little more difficult because there’s a lot more to remember.

Fortunately, the New York Times put together a list of just about everything people 30 years and older should keep in mind to stay healthy and active well into their senior years.

The Well Midlife Tuneup offers tips on everything from nutrition and exercise to the importance of staying connected with friends and family as we age.

The list also addresses health issues that we assume are a normal part of aging but that could actually be mitigated or avoided altogether by actively managing our health and fitness.

For example, our hearing naturally decreases as we get older, but a midlife hearing test could catch noise-induced hearing loss before it becomes irreversible.

The tuneup tip sheet also reminds us that Medicare doesn’t cover dental procedures, so being mindful of our dental health can save us money on expensive corrective procedures down the road.

For more midlife health and wellness tips, be sure to check out the entire list on the New York Times website.

I recommend bookmarking it for reference and printing out a copy to keep on hand at home.

Lisa McGreevy is a staff writer at The Penny Hoarder. She enjoys telling readers about affordable ways to stay healthy, so look her up on Twitter (@lisah) if you’ve got a tip to share.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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Got Great Phone Skills? This Company Needs a Customer Service Advocate


Searching for a remote part-time gig that allows you to work anywhere in the United States?  

Smart Apartment Data, a web software company targeted at apartment industry professionals, is filling a customer service advocate position. This gig has a maximum work schedule of 25 hours per week.

Your duties as a customer service advocate will include evaluating the quality of customer service phone conversations and identifying ways to improve satisfaction scores and overall call statistics.

Applicants must have two years of recent phone service experience and be available to work during regular business hours.

If this job doesn’t interest you, check out our Jobs page on Facebook. We post new opportunities there all the time.

Customer Service Advocate at Smart Apartment Data

Pay: Not specified

Responsibilities include:

  • Evaluating the quality of customer service phone calls
  • Recognizing areas for improvement in phone interactions
  • Developing ways to improve overall call stats and customer satisfaction scores with the quality control manager

Applicants for this position must:

  • Have two years of recent customer service experience using a phone
  • Be authorized to work in the U.S. (Texas resident a plus)
  • Be available to work during regular business hours
  • Be available to work a max of 25 hour a week (part time only)

Apply here for the customer service advocate at Smart Apartment Data.

Matt Reinstetle is a staff writer at The Penny Hoarder.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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This Company Is Hiring a Remote Logistics Coordinator in WA, UT or OH


Quick quiz: You need to ship a package to your grandma. How do you do it?

If you’re already creating a mental spreadsheet with four options, depending on budget, location and urgency, Kotis Design might have the perfect job for you. (And grandma is so proud.)

Kotis, a peddler of promotional products, is hiring a logistics coordinator with a background in domestic and international shipping. The company is looking for an analytical person who’s good with numbers as well as people, as the coordinator deals with vendors and fellow staff members.

For this work-from-home position, candidates must be available to work Monday through Friday from 9:30 a.m. to 6 p.m. PST and must be residents of Washington, Ohio or Utah. (Here’s why some work-from-home jobs are restricted by state.)

If this gig isn’t what you’re looking for, don’t worry. Check out our Jobs page on Facebook. We post new opportunities there all the time.

Work-at-Home Logistics Coordinator at Kotis

Pay: $15 to $20/hour

Responsibilities include:

  • Managing shipments and carriers in a cost-effective manner
  • Presenting transportation quotes from vendors to in-house sales staff
  • Generating quotes for import and export shipments, including duties and/or taxes
  • Preparing international shipping documentation
  • Maintaining accurate records of shipments, including tracking information
  • Establishing relationships with local couriers in all major metro areas

Applicants for this position must have:

  • At least one year of experience with logistics, international shipping or other parcel shipping
  • Familiarity with international customs requirements and Harmonized System  (HS) codes
  • Strong PC skills, including Microsoft Office and Outlook
  • Organizational and time-management skills for working on multiple projects simultaneously
  • Minimum typing speed of 70 words per minute

Benefits include:

  • Health insurance, including medical, vision and dental
  • 401(k) program with company match
  • Paid time off

Apply here for the work-at-home logistics coordinator position at Kotis.

Tiffany Wendeln Connors is a staff writer at The Penny Hoarder. She’s pretty sure your grandma would like to hear from you.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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13 Tricks to Save Money as a Teacher Without Getting a Summer Job

You Say Ugly, I Say Healthy: Hungry Harvest Expands Its Produce Deliveries


Hungry Harvest, the “Shark Tank”-backed home delivery service selling produce that might otherwise get tossed, is expanding to 30 new cities. But you may have to wait a few years for these “ugly” harvests to get to you.

Since launching in the Washington, D.C., area in 2014, Hungry Harvest has expanded to Philadelphia, South Florida, Detroit and Raleigh, North Carolina.

Next on the list? Charlotte, North Carolina, according to a report from The Packer. Additional spots in the South, Midwest and Northeast sound like they’re coming up, too — co-founder Evan Lutz told The Packer that there’s been a lot of demand from these parts of the country.

The service’s website has a waiting list you can subscribe to if you want to know when it’s your city’s turn.

We reached out to Hungry Harvest for a list of upcoming locations and will post an update when we know more.

The company’s produce boxes can vary widely by season and even from week to week, but one trait is constant: Every order is packed with imperfections. The berries were too large or too small. A forklift bumped a load of green peppers and damaged some of the cases. The wholesaler bought too much.

In fact, up to 40% of Hungry Harvest’s produce comes from a surplus of produce that might otherwise get trashed. Some of the produce may look different, but it all tastes the same as what you’d find at the grocery store.

The company says it has kept more than 5 million pounds of food out of landfills. It also works with SNAP markets and donation partners to reduce food insecurity.

Harvest Boxes range in price from $15 to $50, with organic-only boxes costing the most.

Lisa Rowan is a senior writer at The Penny Hoarder, where she covers the grocery and retail industries.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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Beginner’s Guide to Customer Conversion Funnel

How do you get a new customer?

It may seem like a simple question, but the answer may be more complex than you think. Sure, you’ve got various advertising campaigns, and you’re generating sales.

A reasonable assumption would be that your marketing promotions are creating sales. While this may be partially true, it’s not a full answer.

One of the keys to running a successful business is to understand the customer buying process. Just because you’re selling something a consumer wants or needs doesn’t mean you are automatically in a position to make a sale.

But leveraging the basic concepts of the customer conversion funnel will make it easier for you to guide the consumer through the buying process.

This puts you in a position to maximize your conversion rates and ultimately generate more profits for your company.

There is a ton of information on the Internet about the customer conversion funnel. The funnel may look a little bit different, depending on whom you ask.

While the terminology may vary slightly, here is a basic visualization of what this funnel looks like:

image4 13

These are the steps a buyer goes through before they finalize a purchase. I’ll refer to this image as we continue through this post.

Throughout this guide, we’ll look at different versions of the funnel and discuss each stage in greater detail.

I’ll also show you some great marketing examples you can incorporate into your own funnel as a way to get more customers and drive sales.

If you are not familiar with the customer conversion funnel, this guide will cover all the basic concepts. Here’s what you need to know.

Create brand awareness

As you can see from the funnel I just showed you, the first stage of the process is the awareness phase.

The idea here is for you to come up with marketing strategies that can promote your company to a new audience. As of now, these consumers don’t know your brand exists.

You need to change that.

Obviously, this is much easier said than done. But there are plenty of ways for you to make this happen. It all depends on the goals of your company.

You’ll also have to decide how much money you want to spend when it comes to creating brand awareness. If you’re low on funds, you’ll want to take a look at my top tactics for marketing your company on a budget.

One of the most effective ways to create awareness is to improve your SEO strategy.

Remember, at this point, the consumers don’t know you exist yet. All they know is they have a want or need for something. Chances are they will start with a search engine.

A higher search engine ranking increases the chances of you getting more organic traffic to your website. In fact, 33% of clicks go to the top search result on Google.

Furthermore, the first page of an Internet search controls 75% of all clicks.

That’s why businesses are investing time and money into optimizing all their marketing channels for SEO in 2018.

image2 13

As you can see from the data, your website isn’t the only way for you to generate new leads and create brand awareness with SEO.

Social media is another cost-effective way to promote your business. In fact, 55% of consumers have made purchases directly through social media platforms.

That’s why I believe one of the best ways for ecommerce brands to grow is to leverage social commerce.

But I’m getting ahead of myself here. Right now, we’re still focusing on brand awareness. I just wanted to explain why these marketing channels are so important.

While not all consumers are looking to buy things on social media, it’s still a great place for you to introduce yourself to prospective buyers.

Start by creating a profile on as many social media channels as possible. Stay active on these profiles, and post new content daily.

Do your best to get more followers. Interact with these followers to increase your engagement rates. As a result, more people will get exposed to your brand.

If you want to take this strategy to the next level, you can generate leads with targeted ads. Facebook and Instagram are two of my favorite platforms to use this strategy for.

That’s because the ads are set up through the same system, so it’s easy for you to run paid ads through both.

While Facebook will always be a top marketing option, it doesn’t mean you should overlook Instagram. Marketers agree that this platform has become a top choice for creating brand awareness.

In fact, last year Instagram surpassed Twitter in terms of marketing usage by brands in the United States.

image1 13

As I said earlier, there are tons of ways for you to make consumers aware that your company exists. But some tactics are more effective than others.

For example, I’m sure you got flyers in the mail when a new pizza shop opened in your neighborhood. That’s an example of the awareness stage in the conversion funnel.

But those types of methods aren’t scalable and applicable to all businesses in today’s day and age.

You also want to get quality traffic. Yes, you want as many people as possible to know about your brand. But that’s not helpful if they’ll never actually become customers.

It’s important for you to emphasize quality over quantity if you want to create a funnel that yields high conversions.

That’s why focusing your efforts on SEO and social media is much more effective.

Generate interest

Now that people are familiar with your brand, it’s time to take them through the next step of your conversion funnel.

You’ve got to come up with ways to create interest in your products and services. Your content strategy is going to be your best friend during this stage of the funnel.

You’ll also need to use your website to your advantage. Learn how to design a homepage that converts.

Your website needs to provide visitors with as much information as possible about your business so that you can answer any questions they might have. Here’s an example from the SERVPRO website:

image9 5

SERVPRO is a cleanup and restoration company.

If someone had a problem at their home, such as mold, they may type phrases like “mold remediation” into a Google search.

Due to their SEO efforts, SERVPRO would be a top search result. That’s part of the awareness stage, which I just discussed.

But now that a visitor has landed on the homepage, you need them to become interested in this service to get them through the tunnel. Based on this homepage, it’s clear that this company provides a wide range of services that includes restoration from:

  • water damage
  • fire damage
  • mold remediation
  • storm damage
  • commercial services

It makes sense that someone who has mold in their home would click on mold remediation to find out more information.

SERVPRO provides detailed information about mold restoration:

image8 12

But that’s not all. As you can see from what I’ve highlighted on this screen, their website includes lots of other resources for visitors to click on.

There is something for everyone here. They’ve got a guide about mold damage tips, odor removal, and detailed guide about black mold.

This is a great example of how you can generate interest in your products or services with your website.

High-quality and accurate content will make these prospective customers trust your brand. If you’re the one educating them on a topic, they’ll be more likely to buy from you over the competition.

That’s why your brand needs to have a blog.

It gives you an opportunity to always post fresh content on various topics related to your industry. You can publish informative guides through this distribution channel as well.

While the content of each post may be different, they all need to be written with the same intention. You’re trying to guide consumers through the conversion funnel.

That’s why companies that have a blog generate more leads:

image3 13

Your blog ends up killing two birds with one stone.

Earlier I mentioned that improving your SEO efforts will help you create more brand awareness. Well, blogging is a top SEO tool.

More visitors will get drawn to your website because of your blog, and ultimately that content will keep them interested as they continue through the funnel.

If you want to take your content strategy to the next level, you’ll need to create as many types of content as possible. Give these visitors a reason to stay engaged.

Enhance your content by building infographics and create downloadable ebooks as well.

Ultimately, you can use the interest stage of your conversion funnel to collect email addresses too. Once people subscribe to receive your emails, you can use this to your advantage as they continue through the buying process.

Consideration

The consideration stage is very similar to the interest stage of the conversion funnel.

You’ll need to provide these prospective buyers with an incentive to complete the purchase. Here’s what I mean.

When they were interested, they may have done things like read your blogs, signed up for your promotional emails, or downloaded an ebook. But none of those actions generated a profit.

Remember earlier I said that different people have alternative terminology for their conversion funnels?

Well, I’ve seen ones that have the consideration phase labeled as “desire” instead. This makes sense, based on what you’re trying to accomplish here.

You have to make your brand look even more appealing to the consumer. Here is your chance to show them why they need whatever you’re selling.

The customer will weigh lots of options at this time before they decide to buy.

They’ll compare things like the cost, quality, and convenience of your product or service compared to alternative solutions. This falls under the evaluation stage of the buying process:

image7 13

Refer to the above resource for ways to entice buyers during this stage. Lots of these suggestions relate back to what I previously discussed about generating interest.

Implementing these tactics will help increase the chances that consumers will make it all the way through the conversion funnel.

Finalize the sale

Let’s quickly recap.

First, a consumer was made aware of your brand. Then, they learned more information about what your company offers. Next, they weighed their options and considered buying from you as opposed to not buying at all or going to one of your competitors.

Now, they’ve decided they wanted to buy. But that doesn’t mean they’ll do it.

Sure, they may say to themselves they want what you’re selling. They might even start the checkout process. But again, the sale isn’t complete until it’s finalized.

Here’s an example to illustrate my point.

Let’s say a customer decides they want to buy something from your ecommerce shop. They add the item to their shopping cart.

That’s great! You’re on the right track.

But they never end up buying the item. What happened? For starters, you need to get familiar with the top reasons for shopping cart abandonment:

image5 13

Take a look at the first few results from this research. These are all things that wouldn’t have been discovered during the initial stages of the conversion funnel.

You need to recognize why customers aren’t finalizing the sale and set up your checkout process accordingly to prevent this from happening in the future.

Ultimately, you need to optimize every element of your checkout process for conversions.

Focus on things such as:

  • the design on each page
  • images
  • CTA buttons
  • color schemes
  • the number of steps
  • value proposition

The list goes on and on, but these are reasonable places to start.

You can use tools to help you. Run A/B tests to determine the most ideal elements of your website to maximize conversions and drive more sales.

Tools like this can tell you whether certain CTA phrases are more effective than others.

Retain your customers

Most images of conversion funnels come to an end. As we’ve seen with the funnels we looked at so far, they tend to have an upside down pyramid shape or look like a funnel (hence the name).

They start wide because that’s when the prospective customer pool is the largest.

But the funnel slowly narrows because you’ll lose sales along the way. Don’t worry, this is inevitable. Nobody has a 100% conversion rate.

However, the idea that your funnel will continue to get smaller and smaller even after the purchase stage is a bit alarming. That would mean you’re losing customers.

Obviously, you don’t want this to happen. That’s why I prefer looking at this image of the funnel to illustrate why the conversion process never ends:

image6 13

The process isn’t over after a new customer converts.

You’ll need to come up with additional marketing campaigns to get them to continue converting in the future. It’s a constant cycle.

Yes, I understand that the visual representation of the conversion funnel doesn’t actually translate to how it works. But with that said, I want to make sure you realize it’s not as simple as just a four-step process.

Conclusion

The model of the customer conversion funnel is one of the most iconic images in marketing.

As you’ve seen from everything I showed you in this guide, there are lots of different variations of this funnel and the way it works. While the terms of each stage may vary, the concepts of each one are the virtually the same.

You can generate more profits by understanding the basics of each phase.

Start by creating brand awareness. Then, get prospective buyers interested in your brand.

Come up with a unique value proposition that makes you stand out from the crowd as the consumer enters the consideration stage. This is your chance to tell them why they need to buy.

Optimize your buying process to maximize conversion rates.

The funnel isn’t over after a sale is finalized. You need to nurture your customers even after they convert to ensure they continue buying in the future.

These are just the basic concepts of the customer conversion funnel. We’ve barely scratched the surface here.

But as a beginner, you need to familiarize yourself with the above methods and implement these strategies before you dig deeper into the funnel.

How is your company using the customer conversion funnel to drive sales?



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Questions About Strawberries, Compound Interest, Spotify, Carbonated Water, TSP, and More!

What’s inside? Here are the questions answered in today’s reader mailbag, boiled down to summaries of five or fewer words. Click on the number to jump straight down to the question.
1. Dealing with poor credit
2. Compound interest for pre-teens
3. Cost of financial services
4. Handling inevitable market drop
5. Overwhelmed with strawberries!
6. Comparing cellular plans
7. Boullion cubes versus stock
8. Starting over
9. Is Spotify worth it?
10. Another use for old towels
11. Cheapest carbonated water at home
12. Father’s Day gift ideas

I had this great conversation with my two oldest kids about schedules and to-do lists recently.

Both of them have started keeping some form of a schedule and a to-do list in the past year to keep track of their school tasks as they grow toward high school and, eventually, college. They both have paper planners and they both write down assignments in them, with varying degrees of organization.

I showed them my own system, mostly a mix of Google Calendar (for my schedule) and Omnifocus (for my actual to-do list) and they were almost baffled by it.

After some conversation, I came to realize the biggest difference between our lists. At this point, almost everything on their lists and calendars were things that they were told to put on there – explicit directions given by a teacher or a parent. On my list and calendar, there’s almost nothing I was explicitly told to put on there aside from some broad work tasks that I actually broke down myself into smaller tasks (and those are the ones on my list).

That’s some of the difference between the life of an adult and the life of a teenager. Most of what a teenager has to do comes from direction from a parent, a coach, a teacher, or a boss. Most of what an adult has to do is self-directed.

My job as a parent during these years as my children navigate middle school and high school is to teach them how to self-direct. They can do it to an extent, but it’s hard to deny that much of their life is still at least somewhat on rails. I need to teach them how to ride without the rails.

On with the questions.

Q1: Dealing with poor credit

I am never approved. I have poor credit after battling a chronic illness and going through a divorce. I’m trying to rebuild my credit and pay medical bills and no one really wants to help. I am so disappointed that my hopes are built up only to be cut down. It’s degrading.
– Amy

First of all, you have to move away from the idea that people out there want to help you out of the goodness of their heart. A bank only wants to lend you money if it’s very likely that they’re going to make money off the deal. They’re businesses – their purpose is to make money.

What you have to do is put yourself in a position where you appear to be someone that is safe for them to lend money to. Right now, you have bad credit and you’re dealing with a chronic illness. That’s not a picture of someone that a bank will probably feel safe lending money to.

You likely can’t fully control the chronic illness, but you can work on fixing your credit. The most important thing you can do is never ever be late on a bill. Ever. Make every payment on time. Once you’re doing that, try to keep any and all credit card balances well below the credit limit, but still use them regularly – use them for normal purchases, not for things you wouldn’t buy without a card.

Do that for a while and your credit will be good. It takes time, but it does work. That’s when you’ll be able to get loans, because you have a much different story to tell the bank.

Don’t pin your financial hopes on someone else’s decision, ever. Figure out what you can do without the loan you’re trying to get. Assume that it won’t happen, and assume that you have to keep your bills paid. What other options are available to you? That’s what you should focus on right now.

Q2: Compound interest for pre-teens

Any good charts to show my 12 year old the power of compound interest?
– Laura

If I were you, I’d show him a Youtube video on the subject rather than a chart.

This one, narrated by Kal Penn, might be a good starting point. I thought this was the best intro to compound interest I found on Youtube.

This brief explanation illustrates the point really well, too.

If you really want to show your 12 year old a chart, I recommend using an interactive tool you can play around with together. This compound interest calculator does a great job, as does this one.

Q3: Cost of financial services

I’m doing some research looking for how much it costs to have a financial plan put together in the San Francisco Bay Area. Do you have any insight into how much financial planning services cost around SF?
– Emily

The number one thing I recommend for people in your situation is to go to the library first and check out a couple of solid books on personal finance and read them first.

Why? Because financial planning services are expensive, especially in the Bay Area, and most financial plans that individuals will want to assemble are simple enough that a good personal finance book will help you put one in place. It’s far less expensive to read a book and assemble one yourself that you fully understand than it is to pay an advisor to do it, especially considering you might not understand the reasons for it.

If you’re insistent upon hiring a planner in the Bay Area, it appears as though the typical hourly rate is around $300. If you want to pay a flat fee for a financial plan, you’ll be paying around $3,000.

This is why I recommend reading a book and seeing if you can figure it out yourself. If you spend ten hours doing some self-learning in personal finance, you can likely put together a financial plan that handles almost anything that the vast majority of Americans would consider in their plan. It’s the more difficult cases that warrant a financial planner.

Q4: Handling inevitable market drop

I’m 31/M/single. I have been contributing to TSP since I got this job 8 years ago. I have been putting all of my money into L 2050 thus far and it has been climbing nicely. But I know from looking at history and common sense that a stock market correction is going to happen and probably sooner rather than later.

I am worried about losing 40%-50% of my retirement savings when that happens.

What is your recommendation? Should I stick with L 2050 even though it’s going to drop like a stone or should I go into something safer for a while?
– Jason

For those unfamiliar with TSP (Thrift Savings Plan, the US federal government’s contribution-based retirement plan), it functions almost exactly the same as a 401(k). The L fund that Jeremy mentions is the equivalent of investing in a Target Retirement 2050 fund.

Here’s the thing – you are so far from retirement that a stock market correction in the next five years isn’t going to really hurt you.

The thing to remember is that the stock market has historically returned about 7% to 10% a year annually. This is made up of a lot of years of 15% returns or so, some years of about 0% return, and a few years with big 20% to 40% losses. Over the long haul, it averages out to 7% to 10%, depending on what specific number you’re looking at.

You’ve been riding a long wave of above average returns and, you’re right, a correction is due. You can try to guess when the right time to jump into something safer is, and then try to guess when the right time to jump back into something aggressive is, but you’re extremely likely to miss the right time by a year or two on both ends of the equation and miss out on a lot of growth. Plus, you’re going to want to be buying in as much as possible when the market is at its true bottom – you do not want to miss that, and you don’t want to miss buying in every month as it’s starting to rise again.

The only way this works out well is if you guess the top and the bottom perfectly. You won’t. No one can. If you miss each end even by a little, you’ve got a good chance of missing some of the best gains.

Just stay put. There will be a few months or a year or two that look pretty rough, but on the other end of that, you’ll come through with flying colors.

Q5: Overwhelmed with strawberries!

We moved into a house with a big side garden last November. We didn’t really have any idea of how much fruit to expect when we planted strawberries. We filled the whole garden in early April with overbearing strawberries because we really like strawberries. Now we are getting absurd amounts of them, like a pound a day. We are eating a lot of them and giving a lot away but we don’t want them to go to waste and don’t want to deal with a farmers market for 5-10 pounds a week. What should we do with them? We don’t want big projects like canning them or making jam.
– Chloe

There are a lot of things you can do with an abundance of strawberries that don’t require a lot of work.

You can give them to food pantries. They’ll happily accept several pounds of fresh strawberries. The berries will end up in the hands of a family in need.

You can make strawberry wine, which isn’t hard at all. You basically just need a suitable container, some sugar, some yeast, and some water. Here are two good simple recipes for it.

You can freeze them. Just wash them right after picking, pat them dry, pull off the stems and hulls, spread them out on a baking sheet, put them in the freezer for 48 hours, then put the frozen berries in a bag together. This enables you to have nice fresh strawberries any time.

You can make “strawberry sauce” for pancakes or waffles or dessert topping. Just mix 1 pound washed and hulled berries, a tablespoon of sugar, and a teaspoon of lemon juice in a blender, pulse until the sauce looks shiny, put the sauce in a jar in the fridge, and use it on pancakes or waffles or shortbread or other desserts. This stuff is easily freezable, too.

That should give you plenty of options for your strawberries!

Q6: Comparing cellular plans

I was wondering if you wouldn’t mind going over the new sprint $15 a month unlimited plan vs AT&T and Verizon and other networks also the benefits of each plan and what works out best in the long run. A lot of readers might be interested in this.
– Clyde

The absolute first thing you should do if you’re comparing cell phone plans is consider coverage. That is hands down the most important thing. A cell phone with a bad signal is useless.

Hop over to OpenSignal and look at some of the coverage maps in the area near your house, near your workplace, along your commute, and in any other places you frequent. You should strongly lean towards the companies that have a lot of green in those areas and avoid companies with a lot of red in those areas. In my area, for example, the only two companies that have solid coverage are Verizon and U.S. Cellular – people who get on other networks often have a miserable time, and it’s just not worth saving a few bucks to have a nonfunctional cell phone.

Comparing cellular plans is a bit of a fool’s bargain because the plans and offerings change constantly. Right as I write this, Sprint’s unlimited plan is the best deal among major carriers. If you are in an area where Sprint’s coverage is good – and you absolutely have to check that map above to make sure, because Sprint’s coverage is the weakest part of what they have to offer – then it’s a great deal. Six months from now, other providers may have a low cost offering competing with Sprint.

The thing to remember is this – when you look at a coverage map, you should be paying notably less for a plan from a carrier with worse coverage nationwide, and you shouldn’t consider a plan from a carrier with bad coverage in your area.

Q7: Boullion cubes versus stock

Why put in all that work to make stock when you can just buy bullion cubes at the store? You can get a bunch of them for just a few bucks and make broth whenever you want.
– Andy

There are a few reasons why I prefer to make homemade stock, though i do use boullion cubes in a pinch.

First of all, homemade stock takes far better. It has a rich flavor that just isn’t matched by boullion cubes. I’ve never found a boullion cube that matched anything anywhere close to homemade stock.

Also, homemade stock is cheaper. It’s vegetable leftovers or scraps that I would normally toss. The only cost to me is a bit of salt, a few peppercorns, and the small amount of energy needed to run a slow cooker for a while. The total cost for a gallon is maybe $0.10 or $0.20.

The only “work” involved is saving scraps in a bag in the freezer instead of throwing them away, dumping that bag into a slow cooker with some salt and a few peppercorns and water, then straining it when it’s done after 24 hours or so.

I do use cubes in a pinch, but I’d far rather use homemade stock.

Q8: Starting over

I am 31/F with a good job making about $80K a year. I was married when I was 22 and my ex husband and I sat down a few months ago and just decided we weren’t attracted to each other any more and agreed to separate and an uncontested divorce is ongoing.

I moved to a new apartment much closer to my job. My job has solid benefits and good health care. I have almost no money in the bank and still have about $43K in student loans to pay off. I furnished my apartment with a few items from the old apartment and Goodwill and a few things from IKEA. I hope to upgrade them soon.

I’ve been learning that most of “our” friends were really “his” friends so I don’t have much of a social network. Most evenings I just come home and make dinner and watch Netflix or read a book.

I don’t know why I am writing. I think I just want someone to tell me it is okay and what to do next.
– Angelina

Things will be fine. You have a good grasp of where your life is right now. You have a great job, a place to live, clothes on your back, and food on your table. Best of all, you have time and tons of options with which to build the life you want to live.

In your boat, the first thing I would do is start building a cash emergency fund in a savings account. Set up an automatic transfer every week from your checking to your savings of $20 or $40 or so, and then forget about it. When an emergency hits, tap that savings account – it’s your emergency fund.

If you’re not saving for retirement at work, start doing so. See if there’s a 401(k) plan at work and start contributing.

As for your social life, I wouldn’t turn to going to bars or clubs unless you really love that scene. Many people turn to the bar/club scene because it seems like it’s what you do when you want to be social, but it’s not enjoyable for lots of people and there are lots of other options. Instead, hit up Meetup and see what’s in line with your interests on there. Try some new things and see what clicks with you.

You’ll be fine.

Q9: Is Spotify worth it?

After ditching Pandora (for a number of reasons) I am now using Spotify Free as my “radio replacement” on my commute. I have been enjoying it but I am kind of getting sick of the ads and the weird ordering of the songs and it does eat up a fair amount of my data plan. I am hesitant to switch to Spotify Pro because that’s just another monthly bill. Is there another option out there that I should try?
– Amy

Spotify, Pandora, Tidal, Youtube Music, Amazon Prime, and Apple Music are the big providers of streaming audio these days. (I miss Rdio – RIP Rdio.) They each have their benefits and drawbacks.

My general feeling is that if you’re wanting direct control over what you’re listening to and don’t have a genre preference, the two best ones are Spotify and Apple Music (if you like mostly rap and R&B, Tidal is probably the best, but it’s a pretty mixed bag in other genres).

If you haven’t tried Apple Music, it has a free three month trial. I tried it and my only complaint is that the desktop interface is clunky, though the mobile one is fine.

Once you’ve burnt up your trial run, though, if it’s a service you’re relying on each day, paying $10 a month for Spotify or Apple Music or Tidal makes sense.

Q10: Another use for old towels

An additional use for old towels is to donate them to the local animal shelter where there is an ongoing need for them.
– Tessa

This is a great idea for old towels!

If you check out the wishlists of most animal shelters, you’ll find that many of them are always looking for old towels and blankets – take the Animal Humane Society, for example.

I would highly recommend this as a great use for old towels if you don’t explicitly need any for your own personal rag bag.

Q11: Cheapest carbonated water at home

I have discovered that one of the big reasons I have struggled with kicking the soda habit is that I like the fizziness of carbonation in the water. I stayed with a friend for a week and she had a machine that dispensed carbonated water. She said that there was a cartridge she had to replace when a light came on. I am considering such a machine but I don’t know where to start looking. What is the cheapest option that isn’t junk?
– Erika

This thorough article on carbonating water at home over at iFoodBlogger covers things in more detail than I ever could.

What it seems to come down to more than anything else is startup cost versus ongoing cost. Most of the carbonators that have a low startup cost, like a SodaStream, have a high ongoing cost because they use proprietary CO2 canisters.

My recommendation is to go for a low startup cost option, like a SodaStream. Check your local secondhand shops to see if one is available there – they can sometimes be found in Goodwill stores. Use it for a while and see if it’s something you’re going to stick with long term. If you are, you may want to consider a better system to keep long term costs low – the Carbonator mentioned in that article is a good step up, but the startup cost is significantly higher (though the ongoing cost is low).

Q12: Father’s Day gift ideas

I am 13 years old. I found your list of inexpensive Christmas gifts. I want to get my father something cool for Father’s Day. I have $28 to spend I have been saving. He likes working in the yard and watching Netflix shows. Do you have any ideas?
– Daniel

I loved this question!

Daniel, the number one thing I’d think about for a Father’s Day gift for your dad is to think about something you’ve enjoyed doing together with him that he seemed to also enjoy. What kind of things have you really enjoyed doing together over the last year or so, or even when you were younger that you wouldn’t mind doing again?

Start by thinking about those things. Then, see if you can come up with anything that might match up well with that.

Another approach might be a small gift that’s related to the yard work and a promise to spend a day with your father doing yard work. It might not be something you enjoy, but it’s something your father enjoys and if you look for the things he enjoys in it, you might find things you like, too. Consider getting him a pair of new gardening gloves – your money should be able to cover a good pair at a local gardening or hardware store. Then, just spend a day with him helping on a project or two in the yard that he’s been meaning to do, like trimming some bushes or doing some minor landscaping or putting in a flower bed. Do it without complaining at all and look for things about it that you find to be good, and remember that a big part of that gift is time spent with him and the conversations you’ll have.

The best Father’s Day gifts, in my opinion, are ones that enable you to spend time with your father.

Got any questions? The best way to ask is to follow me on Facebook and ask questions directly there. I’ll attempt to answer them in a future mailbag (which, by way of full disclosure, may also get re-posted on other websites that pick up my blog). However, I do receive many, many questions per week, so I may not necessarily be able to answer yours.

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Should You Prioritize Investing or Paying Off Debt?

One question that comes up over and over again is whether it’s more important to prioritize investing or paying off debt. Obviously both are important, but when money is limited how do you decide between the two?

While there’s no one answer that’s right for everyone, here’s an order of operations that will help you make the best decision for your personal situation.

1. Pay the Minimums on All Debt

Given that your payment history is the biggest factor in determining your credit score, and that your credit score impacts so many areas of your financial life, making at least the minimum payments on all your debts on time is the first priority.

Doing so will help you build a positive credit history, and more importantly it will keep you from unnecessarily damaging your credit and making the rest of your life more difficult.

2. Create a Sustainable Plan

While the temptation is to dive right in and start putting your money to work, it’s usually a good idea to step back and make sure that you have good handle on your budget.

Now, the goal here isn’t to micromanage your finances or judge your spending habits. The goal is simply to put a system in place that allows you to make consistent progress without sliding back into debt.

There are plenty of tools that can help you with this. Mint and Personal Capital make it easy to track your spending, while You Need a Budget helps you put a more comprehensive and proactive plan in place.

You could also create your own spreadsheet, or simply set up automatic transfers to your savings accounts and loans and limit yourself to spending only what’s left.

However you do it, getting a handle on how much money is coming in, where it’s going, and how much you realistically have available to put towards either your investments or your debts will help you create a sustainable plan you can actually stick to.

3. Build a Small Emergency Fund

No matter how much debt you have and what the interest rates are, it’s a good idea to build a small emergency fund before you start making extra payments.

The reason comes back to sustainability. Unexpected expenses will come up whether you want them to or not, and having some cash on hand will allow you to handle them without interrupting your plan and without having to resort back to debt.

The exact right amount will depend on a number of factors, but a $1,000 emergency fund will usually be enough to handle most unexpected expenses.

4. Max out Your 401(k) Employer Match

If your employer offers a 401(k) match, it’s usually a good idea to max that out before putting extra money towards your debt.

It’s simply a matter of return on investment. Every extra dollar you put towards your debt earns a return equal to the interest rate on that debt. For example, $1 put towards a credit card with a 15% interest rate earns you a 15% return.

For the most part, your 401(k) match will represent a 50% to 100% return on investment, which is higher than just about any type of debt you could have. It’s simply a better return.

Of course, there are always exceptions. Your employer match may be subject to vesting, which could decrease its value. You may also receive a smaller match, in which case it’s possible that paying off certain debts would provide a better return.

But in most cases, maxing out your 401(k) match will provide a better return than making extra debt payments.

5. Pay off High-Interest Debt

At this point, the question of investing or paying off debt largely comes down to two variables:

  1. The expected return on investment
  2. The likelihood of getting that return

It’s reasonable to expect a balanced portfolio to produce long-term returns in the range of 6% to 7%, but that’s not guaranteed. It could be higher or it could be lower, and either way the journey will be full of ups and downs.

On the other hand, the return you get from paying off debt is absolutely certain. Putting extra money towards a loan with a 10% interest rate earns you exactly a 10% return.

That certainty makes it an easy win to pay off high-interest debt before contributing extra money towards your investment accounts. If you can get a guaranteed return that’s greater than or equal to the expected, but non-guaranteed, long-term return of your investment portfolio, it’s really a no-brainer.

6. Math vs. Emotion

This is where things start to get interesting. Because once you’ve handled the steps above, there’s no obvious next move.

On the one hand, prioritizing investing over paying off low-interest debt will likely lead to better returns. Research shows that a portfolio split evenly between US stocks and US bonds has never returned less than 2.4% over any 10-year period, which suggests that you are almost certainly better off investing over putting extra money towards debts with an interest rate of 2.4% or lower.

On the other hand, research also shows that carrying debt “exerts an enormous negative influence on happiness” and that paying it off can provide significant emotional relief. That is, in addition to saving you money, getting rid of your debt can might make you happier than having more money invested.

I would look at it this way:

  • The lower the interest rate on you debt, the more I would lean towards maximizing your investments simply because doing so will likely make you more money.
  • When your interest rates are middle-of-the-road – say 4% to 5% – consider striking a balance. Putting half your money toward investments and half toward debt will help you make progress in both directions.
  • If having debt is stressing you out or making it hard to sleep at night, don’t be afraid to prioritize paying it off even if the numbers argue for investing. This may be one of those rare situations in which money truly can buy happiness.

7. Snowball Debt Payments into Your Investments

This is a key point that often gets overlooked.

If you really want to get the most out of all of this money you’re putting to work, you have to snowball your debt payments into your investments once the debt is paid off. That is, if you’re putting $200 a month towards your debt, once that debt is gone you need to start putting that $200 towards your investments.

The reason for this is that while paying off debt can provide a better, or at least comparable, return to investing, it only does so for the life of the loan. Investing, on the other hand, typically provides decades of compounding returns that you’ll miss out on if you stop contributing as soon as your debt is gone.

Of course, maximizing your long-term return shouldn’t be your only consideration. Or really even your first consideration. The primary goal of any good financial plan is simply to help you build a life that makes you happy, and that will often lead toward spending money on things that don’t provide any return.

But from a purely financial perspective, snowballing those debt payments into your investments is the best way to grow your net worth.

Find Your Balance

While the first few decisions here are pretty straightforward, the question of investing vs. paying off debt quickly becomes murky. Without a definitive answer, you might feel anxious about making the wrong choice and avoid doing anything at all.

If that’s how you’re feeling, it’s worth remembering that both are great choices and that any progress is good progress. If you use the steps above to chart out a reasonable path forward and focus on making consistent progress, you’ll come out ahead no matter what.

Matt Becker, CFP® is a fee-only financial planner and the founder of Mom and Dad Money, where he helps new parents take control of their money so they can take care of their families.

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