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الاثنين، 6 مارس 2017

5 Ways to Amplify the Reach of Your Content Without Spending a Dime

Content marketing can be a soul-crushing endeavor.

It’s like this. You spend several hours or maybe even days meticulously putting together what seems like a brilliant blog post, slideshow, infographic, etc.

But even with all your hard work and dedication, your content falls on deaf ears.

image07

You post it on Facebook, Twitter, LinkedIn, and any other network you can think of, but there’s no reaction.

Maybe you get a handful of shares, but your content never gains any momentum.

Are you alone?

Nope.

Some startling stats on content marketing

Here’s the deal.

There’s a lot of content that gets published every day. I mean a lot!

Just take a look at the skyrocketing number of blog posts published on WordPress between 2006 and 2016:

image04

And according to BuzzSumo, “The number of pages Google has indexed over 7 years from 2008 to 2014 has increased from 1 trillion to 30 trillion.

This means one thing: more competition.

As more and more content gets created, it results in more “noise,” which inevitably makes it harder to bring attention to your content.

Here’s the most disturbing stat of all from the American Marketing Association:

“Marketers are blogging 800 percent more but getting nearly 100 percent fewer shares.”

Here’s what that looks like:image02

This isn’t exactly encouraging if content marketing is one of your primary means of advertising.

So, how can you get your content in front of your audience?

More importantly, can you amplify its reach without digging into your budget?

It all starts with an effective content amplification strategy.

You need to implement tactics that ensure your content attracts two key things: shares and links.

These are the foundation of content amplification.

I would now like to discuss five techniques I have personally had success with, which—if done correctly—can work for you too.

1. Create content that features original research

Let’s start from the top.

I’ll begin by going over a couple forms of content I’ve found to receive an insane number of shares and links.

After all, the first step to amplifying your reach is to create content people are genuinely interested in.

This is a natural catalyst for shares and links.

One type of content in particular that kills it is content that includes original research.

By this I mean statistics, graphs, charts, and other forms of data that provide readers with in-depth insight on a topic.

One particular piece of content I really love and have linked to on several occasions is this one from OkDork: Why Content Goes Viral: What Analyzing 100 Million Articles Taught Us

Noah Kagan (the creator of OkDork) partnered with BuzzSumo to analyze 100 million articles to determine things like:

  • which content is likely to get the most social shares
  • the correlation between content length and number of shares
  • which emotions you should target

Here are a couple of graphs to illustrate the point:

image08

image03

It’s incredibly thorough and well-written and has received a lot of attention as a result.

I’ve also noticed that sites such as The Content Marketing Institute and ConversionXL that provide users with consistent original research perform very well.

I’ve been doing this myself, mining data that has never been collected before and turning it into actionable marketing tactics.

Some of it is super technical data.

image06

But it always has value. And that’s the whole goal!

I realize that performing your own research can be time-consuming and expensive, but it can really pay dividends in the long run.

I suggest incorporating this into your content strategy.

2. Create exhaustive “what is” or “how to” guides

Readers will inevitably have questions.

The resource that answers those questions most effectively is usually the one that gets their attention, which is often followed by shares and links.

You can amplify your reach by being the one who creates the best, most thorough, and most exhaustive guide.

Typically, this will come in one of two formats: “what is” or “how to” guide.

Your goal is to use your knowledge and expertise to walk readers through a step-by-step process, answering any questions they may have along the way.

Here’s an example.

I wrote a long-form article on neilpatel.com called SEO Made Simple: A Step-By-Step Guide.

It covers most aspects of SEO and walks readers through them in a way that’s easy to follow.

I was sure to provide lots of examples, data, screenshots, etc. to provide them with the most comprehensive explanation I could.

The end result was that it received a boatload of shares and links.

Here are the numbers for shares on different platfroms as of February 2017:

image01

I’m not showing you these numbers to brag. I want to highlight the impact creating this type of content can have.

Whatever your niche may be, you can usually amplify your reach by creating be-all and end-all guides like this.

3. Base your content on industry trends

Another strategy I’ve been using for a while involves choosing the topics for my articles based on what’s trending at the moment in my industry.

Although this may not have the longevity of evergreen content and get you shares for years to come, it is a viable strategy for quickly amplifying your immediate reach.

Here’s the logic behind this technique:

  • you know for a fact your audience has an existing interest in a particular topic
  • you can prove it by analyzing metrics such as shares and engagements
  • you’re likely to get plenty of shares and links by creating high quality content based on that topic.

But how do you know what’s hot at the moment?

Well, there are several ways to tell:

  • you could simply pay attention to social outlets such as Facebook, Twitter, and even Reddit
  • you could stay on top of industry publications to see what’s being talked about
  • you could check Google Trends
  • or you could streamline your efforts by using one of my favorite tools, BuzzSumo.

It’s quite easy. Just enter a topic in the search box. I’ll use “SEO marketing” as an example.

Here’s what pops up:

image00

Just like that, I can see what the most popular content is based on metrics such as social shares and engagements.

I then use that information to base my next piece of content on.

The likelihood of that content “sticking” and reaching my audience increases considerably as opposed to the content I might come up with off the top of my head.

To learn more about how to use BuzzSumo to generate content ideas, I suggest reading this post from Moz.

4. Share only the best of the best

I feel like many content marketers think it’s a good idea to post every single piece of content they create on every platform they can get their hands on.

And I get it.

You’ve worked hard and are trying to get as many eyeballs on your content as possible.

But here’s the cold truth. The bulk of content of most brands isn’t overly impressive.

Usually only a fraction is super-interesting.

In other words, not every piece of content is a unicorn. The majority are donkeys.

But you want to post “unicorn content.”

image05

Now, I’m not saying you should share only one blog post out of 20.

But you should maintain rigorous quality standards when choosing what to post on social media.

If someone does click on an article that’s clearly sub-par and reeks of mediocrity, two things are going to happen:

  1. you won’t get any shares or links
  2. it’ll turn many people off, and they won’t want anything to do with your brand

By being selective and sharing only the best of the best on social media, you can uphold your quality standards, which should amplify your reach.

Only share content worthy of unicorn status, and you should be good to go.

5. Leverage connections with influencers

All right, you’re probably getting sick of hearing about “the power of influencer marketing” and all that jazz.

I feel like it’s a topic that’s been done to death at this point.

But the fact is that getting your content featured by a key influencer or even having them give you a subtle nod can amplify your reach dramatically.

Here’s a quick example.

I like Tim Ferriss’ website The Four Hour Workweek.

I like to read his blog, listen to his podcast, and get his take on things. He’s an all around interesting guy, and I think his content is jam-packed with value.

He recently featured a guy who goes by the name “Mr. Money Mustache.”

image09

Long story short, this guy has a blog about how he and his family live a comfortable lifestyle with annual expenses of no more than $27,000.

He tackles topics such as frugal living, efficiency, achieving happiness, and so on.

His content interested me, so I checked out quite a bit of his site.

I had never heard of “Mr. Money Mustache” up until that point, but being featured on Tim Ferriss’ site gave him instant credibility in my eyes, and I was interested in what he had to say.

I mean if Tim gave him his seal of approval, he must be legit. Right?

But if I simply came across his site on my own, I doubt I would give it the time of day.

The point I’m trying to make here is that having your content featured by influencers can take you from zero to hero insanely quickly.

I won’t give you a step-by-step guide to influencer marketing right here. But I will point out a few helpful resources on this topic:

6 Ways to Get Influencers to Link to You
The Ultimate Guide to Writing Epic Content That Will Go Viral

Getting someone influential in your industry to share your content is your ace in the hole.

Conclusion

Content amplification is a way to increase the reach of your content, delivering it to more of your audience.

With such an ungodly mass of content already out there and piles of it being produced every day, content amplification has never been more important than today.

Using the strategies I discussed above should help you amplify your reach without having to dig deep into your pockets.

This should also minimize the numbing sense of disillusionment that so many content marketers feel these days when their content falls flat.

Your content will go further, and your brand equity will continue to grow at the same time.

Do you have any other suggestions for amplifying the reach of your content?



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GFC 086: 3 Reasons Why You Should Never Buy an Annuity and ….

…3 Real Life Scenarios When You Should

 

Annuities.

For many investors annuity sounds like a 4 letter word.

This holds true for many advisors, too.

Annuities are by far the most oversold and misrepresented investment product that exists.

Even still, if used in the right situation, it could make “good financial cents”.

The keyword there is “right”.

Too often times we see annuities used in the absolute wrong situation.

And we wanted to highlight those on the most recent GFC podcast.

But since we do believe they can make sense in the right situation, we also wanted to highlight 3 real life scenarios where annuity could be the perfect fit.

 

The post GFC 086: 3 Reasons Why You Should Never Buy an Annuity and …. appeared first on Good Financial Cents.



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How to Save Money Every Time You Order Pizza

Ordering the right-sized pizza is always a challenge.

With the phone in my hand, about to press the green button to call my favorite delivery chain, I freeze.

How hungry am I, really? Will I eat the leftovers? Do I need the leftovers? (The answer is almost always ‘yes.’)

Or I’m at a restaurant, spastically throwing my hands around making a pizza shape as I ask the server just how big the 16-inch pie is.

Still, I always feel like I’m taking a blind guess.

But I don’t need to worry anymore — and neither do you — because NPR’s Planet Money did the math: To get the most pizza for your money, always order the biggest size.

How to Save Money on Pizza

Don’t worry about breaking out the protractor or trying to remember pi (only the pizza kind of pie) — the team at Planet Money did that part for us. Here’s what they found:

Although the 16-inch pizza might not look much bigger than the 8-incher, when you do the math, you’re getting a heck of a lot more pizza for each cent you spend.

Think back to your high school geometry class.

A circle’s area increases with its square radius. Remember the pesky πr2 formula? So a 16-inch pizza is actually four times the size of an 8-inch pizza.

That’s four times the amount of melty cheese and delicious Canadian bacon (or greasy pepperoni, if that’s your thing).

And buying the smaller size will cost you, found writer Quoctrung Bui, who analyzed 74,476 prices from 3,678 pizza restaurants nationwide.

“To get the same amount of pizza you get in a 16-inch pizza, you’d have to spend an extra $2.35 on 14-inch pizzas, or an extra $16.41 on 8-inch pizzas,” he concludes. Here’s what you’d spend on each size to get the same amount of pizza:

Pizza deal

Who’s willing to spend an extra $16 on the same amount of pizza?!

So the answer to my weekly dilemma is pretty clear: Always order the bigger pizza, and welcome the leftovers with open arms.

Save Even More on Your Next Pizza Order

If you’re looking to strike more deals on your large pizza, try deal-stacking.

Look for coupons and promo codes, and keep an eye out for special promotions like this one.

Another option? Use a cash-back credit card (but only responsibly). Some even offer extra cash back for spending money at restaurants.

Or stake out every store that sells Pepsi and search for the pizza emoji.

Finally, you’ll want to put a note on your calendar for February 9. It’s National Pizza Day (of course it’s a holiday), which will guarantee us gobs of coupons and deals — and extra cheese, please.

Your Turn: What size pizza do you order? Have you ever done the math?

Carson Kohler (@CarsonKohler) is a junior writer at The Penny Hoarder. After recently completing grad school, she focuses her time and energy on saving money — and surviving the move back in with her parents.

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This is America’s #1 Financial Regret — and It’s Totally Avoidable

We all make mistakes when it comes to money. But that doesn’t mean I don’t try to learn from them.

Which is why this survey from Bankrate caught my eye. It asked more than 1,000 Americans a simple question: What’s your biggest financial regret?  

The results should serve as a lesson to us all…  

The Money Mistakes We Regret Most

So, what topped the list?

At 18%, “not saving for retirement early enough.”

As age increases, that number does, too: 27% of respondents over the age of 65 cited this as the biggest of their money mistakes.

I’m not surprised, since a record number of retirement-age Americans are working — mostly because they can’t afford to retire.

Gah! When are we going to realize that few things are more important than investing in the future?

The money you spend on that pair of jeans or that round of drinks could grow into a small fortune by the time you retire.

So, learn from these people, and start saving for retirement now.

If your company offers a 401(k), sign up; if it doesn’t, create an automatic withdrawal into a Roth IRA.

Even $1 a day or $25 a week could make a HUGE difference in the end.

As for the other responses, here’s the survey in full:

Screen Shot 2016-05-20 at 10.08.13 AM

Two other regrets that stood out to me?

1. Not Saving Enough for Emergencies

Just like with saving for retirement, this is hard but essential.

I finally created an emergency fund with Digit, and I feel so much more secure with it in my back pocket.

2. Taking on Too Much Student Loan Debt

First off, if you’re still in high school, make sure college is the right decision for you.

You might want to consider a year of service, apprenticeship or high-paying career without a degree.

If you do decide to go, choose your college carefully.

Look into scholarships or international universities, and pick the one with the best value or ROI — rather than the one with the cutest co-eds.  

And, if you’ve already graduated and are suffocating under a mountain of debt, consider refinancing your student loans.

Life is too short to live with regrets — but too long to ignore what’s ahead.

Invest in your future self today; I guarantee that’s one thing you’ll never regret.

Your Turn: What’s YOUR biggest financial regret?

Susan Shain is always seeking adventure on a budget. Visit her blog at susanshain.com, or say hi on Twitter @susan_shain..

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Break Out the Orange Apron: Home Depot’s Hiring 80,000 People Nationwide

If you’ve got 15 minutes to spare, you could land a job at Home Depot.

The home improvement retailer is hiring 80,000 seasonal workers to staff more than 2,200 stores across all 50 states — as well as parts of Canada, Mexico, Guam, Puerto Rico and the U.S. Virgin Islands.

That’s a lot of hammers.

The company recently revamped its application process to make it shorter and about 80% faster.

Home Depot also overhauled its Careers page so applicants can easily access it from mobile devices and tablets, as well as from a computer.

Apply for These Seasonal Jobs at Home Depot

Some of the hourly jobs available across the nation include:

Store Support / Lot Associate

You’ll monitor the front of the store, exits and loading areas for stray or unused shopping carts and return them to the store entrance so they’re easily accessible to customers.

You’ll also help load packages into customer vehicles, so be prepared to be outside in all kinds of weather.

Customer Service / Sales Associate

You’re the employee customers go to for product assistance and information.

You’ll learn about all the products in your department and also how to offer advice on related items so customers can complete an entire project on their own.

Freight/Receiving

These associates make sure the entire store is stocked every day. Workers on this team unload trucks, move products around the store and get to drive forklifts.

Cashiers

You’ll check customers out of the store and also monitor the self-checkout area in case a customer needs assistance.

Merchandising

These associates manage signage and displays, change products for a new season and help maintain the store’s appearance.

These jobs are full-time day or night shifts that don’t require weekend hours.

Are You 16-18 Years Old?

Some jobs at Home Depot require you to be over 18 — forklift drivers, for instance.

If you’re between 16 and 18 years old, don’t count yourself out just yet. You’re still eligible to work as a cashier, store support/lot associate, or as a customer service/sales associate in the garden department.

There’s only one catch: Those jobs are only available in 30 states. Check the Home Depot website to find out if your state is among them.

Company Benefits and Perks

Home Depot has a great benefits package that includes:

  • Paid time off
  • Merit wage increases
  • Bonus pay
  • 24/7 on-demand physician support
  • Dental and vision care
  • Free flu shots
  • 401(k) with company matching
  • Pet insurance and pet sitting services
  • Adoption assistance
  • Tuition assistance

This interactive map shows what jobs are available in your area.

Or head to the Home Depot Careers page to learn more about specific jobs that interest you.

If you’re not in the market for a new job right now, maybe this free $10 Home Depot gift card will motivate you to finally tackle that home improvement project you’ve been putting off.

Your turn: Which of these Home Depot seasonal jobs appeal to you?

Lisa McGreevy is a staff writer at The Penny Hoarder. She wonders if the Human Resources department would let her drive a forklift around the office. Probably not.

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Imposter Scams are So Hot Right Now! Here’s How to Protect Yourself

You’ve heard of identity theft, naturally.

That’s what happens when some crook gets his grimy mitts on your Social Security number and/or financial information and proceeds to run wild with it, merrily racking up debt in your name.

But what about imposter scams? Are you as familiar with those?

You should be, because for the first time, imposter scams just surpassed identity theft when it comes to the number of consumer complaints that federal officials are getting from the public.

So what is an imposter scam, exactly?

It’s when a fraudster reaches out to you, pretending to be someone trustworthy like a government official or computer technician to convince you to send them money.

One of the most common scams goes like this: Some official-sounding stranger calls you up and claims they’re an IRS agent.

“Bad news, I’m afraid. You’ve been audited and you owe the government money. You need to pay up immediately if you want to avoid a court case, imprisonment or deportation. This is very serious business, sir or ma’am.”

That’s totally an imposter scam. The government will never, ever ask you to wire money. Seriously, tell your would-be scammer to take a hike.

Another common scam to watch out for is the “fake computer technician.” This is when some fraudster falsely claims that you need to purchase some kind of security patch or software license — right away, or something really, really bad will happen to your computer. We’re just trying to help you avoid a problem, ma’am.

Imposters, Debt Collectors and Identity Thieves, Oh My!

All of this information comes from the Federal Trade Commission. One of its jobs is to protect consumers like you and me.

Last year, it received more than 3 million consumer complaints.

The FTC just released its new annual Data Book, compiling data from those 3 million cases from 2016.

Here are the most interesting things about that:

  • As usual, the most common kind of complaint was about debt collectors. In fact, more than a quarter of all the complaints were about debt collectors.
  • Imposter scams were the most common complaint from military personnel.
  • More than 75% of fraud targets said scammers contacted them by phone, not email — way more than just a couple years earlier.
  • Florida, Michigan and Georgia were the worst states for fraud and other complaints, while Florida, Michigan and Delaware were the worst states for identity theft complaints.

What You Can Do To Protect Yourself

So, watch out for imposter fraud. Isn’t it great to have something else to worry about?

Fortunately, the feds are offering tips:

  • Beware of callers asking for a wire transfer. The government won’t ask for one, and it’s illegal for telemarketers to ask you to pay by wire. (Think of wiring money as the equivalent of mailing cash. Once it’s gone, you can’t get it back.)
  • If you get a phone call you’re not sure about, check it out. Call the government agency on a phone line you know is legit — not the phone number given by the suspicious caller.

Your turn: Have you ever been targeted by an imposter scam?

Mike Brassfield (mike@thepennyhoarder.com) is a senior writer at The Penny Hoarder. He lives in Florida, scam capital of the country.

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Costco is Raising Its Membership Fee — and You Probably Won’t Even Notice

The happiest place on earth is about to get a little bit more expensive. And no, I’m not referring to the recent Disney ticket price hike.

I’m talking Costco, the other happiest place on earth.

(I mean, not many places let you munch your way around the free sample loop while you shop for jumbo-sized bags of chicken nuggets — and where else can you get a hot dog and soda combo for the famously low $1.50?)

It’s true, though: The annual Costco membership fee is going from $55 to $60 in June 2017.

But it’s really not a big deal.

A Whole $5?!

I know, it’s easy to freak out over $5.

That’s like, a whole Starbucks frappuccino. Do they expect you to just skip your coffee?

But listen: Tons of businesses raise their prices, even on membership fees — and most do it annually.

Costco hasn’t raised its membership fee since 2011 and likely won’t do so again for another five or six years.

And I would bet the whole $5 that you’re a Costco member because it saves you more than a few bucks throughout the year. If you were a loyal Costco shopper before, this price hike definitely shouldn’t deter you.

But Why the Costco Membership Fee Price Hike?

Because Costco makes three-quarters of its operating income from membership fees, that’s why.

The wholesale store didn’t quite measure up to predicted earnings estimates for the year, and that made Wall Street panic for a hot minute.

However, the price hike was more than likely already scheduled to happen, following preceding $5 increases in 2000, 2006, and 2011. (The Executive Membership has followed the same pattern, and will go from $110 to $120 in June as well.)

But Costco is here to stay, especially if everyone calms down and pays the extra $5.

Seriously, it works out to a little more than a penny a day over the course of a year — I think we can swing it.

And if you still can’t decide if renewing your membership is worth it, check out this guide on how to get your money’s worth at a warehouse store.

Your Turn: Will you renew your Costco membership this year?

Grace Schweizer is a junior writer at The Penny Hoarder. She grew up a Sam’s Club loyalist, but is willing to go whichever direction the cheap-food wind blows.

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How Grocery Shopping This Month Can Help the Hungry (No Extra Cost To You)

Alright, Penny Hoarders, listen up: It’s time to do something good for others.

Currently, 42 million people in the U.S. are food insecure, including over 13 million children, according to the U.S. Department of Agriculture,.

To put it in perspective for you, that’s about 13% of the entire U.S. population.

If you’re heading to Sam’s Club this month, though, you have an opportunity to help feed someone who needs it — at no extra cost to you.

Sound like something you want to do? Then read on to learn more!

How You and Sam’s Club Can Feed Those In Need

Now through March 31, Sam’s Club will work with members to secure meals at local Feeding America food banks.

It doesn’t cost extra, either.

All that’s required is you purchase a participating product. For each one purchased and registered, $1.08 will be donated to Feeding America by the participating sponsor, enough to secure 12 meals at your local food bank.

Eligible products for the food bank donations include big-name brands such as General Mills, Nature Valley, Campbell Soup Company, Prego, Cup-o-Noodles and more.

You might already be buying Cheerios, right? Might as well do a little good for someone else in the process.

Here’s the most important part: You must log on to Sam’s Club’s Meals From Members site and register your account and the participating products you purchase.

To do so, you enter your membership ID, email address and ZIP code. Afterward, you’ll head to this website to redeem each purchase.

If you won’t be heading into Sam’s Club this month, you still have the opportunity to help out via text message. Simply text ‘Meals’ to 35350 along with your ZIP code to send 12 meals to your local food bank.

Members can only donate food via text message once. Don’t forget that standard messaging rates apply!  

Your Turn: What do you think about Sam’s Club’s Meals From Members program?

Kelly Smith is a junior writer and engagement specialist at The Penny Hoarder. Catch her on Twitter at @keywordkelly.

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American Express is Hiring Work-From-Home Travel Counselors — Apply Now!

Were you a travel agent before more and more people started to book travel online?

Do you miss helping people plan vacations of a lifetime?

Then you might be interested in this news: American Express is hiring a work-at-home travel counselor.

You’ll need experience in the travel industry and might have to work some crazy hours. But if you’re sick of going into an office, it might be a good gig for you.

How to Work From Home for American Express

As a work-at-home travel counselor, your main duty will be creating “memorable travel experiences” for cardholders by “providing knowledgeable and consultative service based on your own experiences and expert knowledge of the travel industry.”

To be eligible, you must have at least two years of recent experience selling domestic and international travel, with a strong background in international air booking. AmEx also highly prefers candidates who have experience in a call center and with car and hotel bookings.

You’ll need customer service, communication, time-management and sales skills, as well as knowledge of both established and emerging domestic and international destinations.

Applicants can live in any state except Alaska — but if you live within 35 miles of one of the company’s call centers (Lawrenceville, Georgia; Phoenix, Arizona; or Sunrise, Florida), you’ll be required to work on-site.

Because the call centers are open 24/7, your hours might be wonky. According to the listing, new hires will receive shifts after 12 p.m. on any day of the week.

No word on the pay (I’ll update you if I hear back!), but if you work from home, AmEx will provide high-speed internet and land-based telephone service.

Think it sounds like a good fit? Click here to learn more.

Your Turn: Are you a former travel agent? Will you apply for this job?

Susan Shain is a freelance writer and digital nomad. She covers travel, food and personal finance (basically, how to save money so you can travel more and eat more). Visit her blog at susanshain.com, or say hi on Twitter @susan_shain.

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This New Report About Retirement Savings Should Be a Wake-Up Call for Women

Attention, ladies: How does your retirement savings look?

Anyone? Anyone? Bueller?

I get it: You’re afraid to admit your savings isn’t as robust as it probably should be.

A new report illustrates this problem for American women, but not with the goal of making us all feel bad.

It’s a motivator for better saving and planning.

Transamerica’s new report “Seventeen Facts About Women’s Retirement Outlook” pulls information from the nonprofit’s annual Retirement Survey of Workers that had more than 4,000 respondents.

The group released the bonus report on March 1 to correspond with National Women’s History Month and International Women’s Day on March 8.

Because nothing says, “I’m every woman,” quite like, “Not every woman is doing a good job preparing for retirement.”

Ladies, Why Haven’t You Gotten Your Retirement Savings in Formation?

First, the alarming stats:

Only 10% of women surveyed admitted they’re “very confident” in “their ability to fully retire with a comfortable lifestyle.”

Meanwhile, 19% of men reported being very confident, because, men. ¯\_(ツ)_/¯

In addition, 64% of women don’t have a backup plan if they have to retire sooner than they planned. Men aren’t good at this either: 57% reported not having a backup plan.

The estimated median for women’s total household retirement savings is a paltry $34,000, compared to $115,000 for men.

Meanwhile, the women surveyed have an estimated median $2,000 in the bank for emergencies, compared to the estimated median of $10,000 in men’s accounts.

Ladies, I don’t really understand that one as I have been telling you (pointed glare) to bump up your savings game for a while now. If it’s just moths and dust bunnies in your emergency fund, we have a guide for getting it in shape.

If You Have to Cry, Go Outside

Put away your Kleenex. There’s good news in this report, too.

It turns out 72% of women are saving for retirement through a workplace plan or outside of work, and started doing so at a median age of 28. Men started a hair earlier, at median age 26.   

Good work, everyone.

Of those women who can, 75% of women participate in a retirement plan through work, and contribute a median 6% of their salary. Men contribute a median 10%.

Transamerica’s report isn’t meant to scare us. It’s a wake-up call to remind women it’s never too early or late to start saving for retirement, even if it’s just a few dollars each week.

“Save as much as you can, knowing that both small and large amounts add up over time,” Transamerica Institute president Catherine Collinson advises in the report.

What to Do Today for a Better Retirement Eventually

If you aren’t saving for retirement, start ASAP. 

Not sure how to start? The U.S. Treasury offers the myRA account, which you can think of as a starter retirement account before upgrading to a Roth IRA.

If you are saving (good for you!), take a few minutes to check your progress. Are you saving enough for your anticipated needs? Are you satisfied with your contribution through a work 401(k)? Have you automated your savings to an IRA?

Another strategy for women: Prepare yourself for the likelihood that retirement may not happen until you’re well past 65.

“Maintain your ability to continue working past age 65. Keep your job skills up to date or learn new ones,” Collinson writes. “Many employers, community colleges and nonprofits offer classes in the latest technologies and careers. Networking groups offer opportunities to meet more people in particular professions.”

By taking care of your career, it seems, you may have a better chance of taking care of yourself comfortably when it’s (finally) time to retire.

Your Turn: Are you saving enough for retirement? Ladies, what’s your reaction to this new report?

Lisa Rowan is a writer and producer at The Penny Hoarder.

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Beauty companies ramp up the pace to keep up with faster trends

When reality TV star Kylie Jenner introduced her first cosmetics products to the internet in late 2015, the Kylie Lip Kits — matte liquid lipstick and lip liner combos — sold out in minutes. Competing brands were paying attention. Companies quickly started promoting their own matte lipsticks as duplicates of the Jenner hues, hoping to win customers desperate to jump on the trend but unable get their hands on the sold-out Jenner products. How quickly [...]

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How baby boomers are losing $11,000 a year to their millennial children

As a parent, it’s your job to support your children on the path to adulthood. But plenty of parents continue to support their children financially even after they’re adults with kids of their own. That’s the finding of a new 2,000-person survey by TD Ameritrade. On average, millennial parents ages 19 to 37 said they received $11,011 in annual financial support and unpaid labor from their boomer parents, ages 50 to 70. Without that help, many millennials [...]

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Standard Life and Aberdeen to join forces: what it means for investors

Fund managers Standard Life and Aberdeen Asset Management have announced plans to join forces to create one of Europe's largest asset managers.

Fund managers Standard Life and Aberdeen Asset Management have announced plans to join forces to create one of Europe's largest asset managers.

Over the weekend the groups announced they were in discussion over a possible merger, and it seems talks went smoothly as an early stock exchange announcement on Monday (6 March) confirmed a deal had been struck.

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Stat of the month: Two in 10 people earn extra income outside of work

Nearly two in 10 people earn money from sources other than their job, with enterprising Brits making extra cash in a number of ways.

Research by SunLife found that 17% of people make money outside of work. Common ways of doing so include selling items on eBay, renting property, and completing online surveys.

Less common ways respondents made money involve creating YouTube videos, dog sitting, and making stained glass windows.

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4 Legit Survey Sites to Help You Make Easy Money If You Live in Canada

We know you’re out there speaking your mind, anyway? So what could be better than getting paid for it?

Not much.

We know surveys aren’t a way to get rich quickly or replace your day job.

But if you’re just hanging out at home or on your lunch break, you might as well click a few buttons and earn money.

Sign up for a few survey sites, and you could earn an extra CA$100 a month sharing your opinion!

Here are four of the best survey sites for Canadians:

1. Web Perspectives

Web Perspectives is an online market research company with members worldwide. Once you sign up, you’ll receive surveys relevant to your demographic.

You’ll share your opinion on everything from the environment and blockbuster films to fashion trends through paid surveys, diary studies or test products.

For each survey or study you complete, you’ll earn up to 500 points you can exchange for gift vouchers from major brands like Amazon.ca, Indigo or AirMiles.

Here’s the link to sign up for Web Perspectives.

2. Opinion Outpost

Opinion Outpost is an online market research company that lets you share your opinion to help companies improve their products and services.

To start, you’ll sign up with basic info to ensure you receive relevant surveys. You’ll get survey invites via email. For each one you complete, you’ll points you can redeem for cash via PayPal or other rewards.

Even for surveys you don’t qualify to complete, you’ll earn an entry into a quarterly drawing for CA$1,250 just for trying.

Here’s the link to sign up with Opinion Outpost.

3. VIP Voice

This is a pretty popular site with readers who like anything with a game.

VIP Voice gives you points after every survey. Use the points in auctions and giveaways for gift cards, free vacations and electronics.

After you join VIP Voice and take a few surveys, look out for a special survey offering a $25 reward (sit tight, you might have to take several surveys before you see this one).

Here’s the link to sign up with VIP Voice.

4. Ipsos Panel (i-Say)

You might recognize the name Ipsos from the news — the company conducts a lot of political polling.

But it also conducts market research on products and brands you buy.

Most surveys will pay around $1 or $2 (in points) and take about 10 minutes to complete.

You can receive cash payment via PayPal, but that might take a few weeks. If you want money faster, opt for a gift card to your favorite retailer — an Amazon.ca gift card is almost as good as cash!

Here’s the link to sign up with Ipsos Panel.

Your Turn: What are your favorite survey sites?

Disclosure: Our friends stopped inviting us over because we were always digging for loose change between their couch cushions. We use affiliate links instead so we still get invited to a few parties.

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Proposal would eliminate Delaware loophole

HARRISBURG — Creating a fairer tax system is on the state budget agenda again with a proposal from Democratic Gov. Tom Wolf to eliminate a business tax loophole.Wolf wants to close the Delaware loophole — a mechanism that allows businesses headquartered in other states to avoid paying taxes on their operations here — in exchange for dramatically reducing the state corporate income tax rate. It’s one of several proposals to erase a stubborn $3 billion state [...]

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8 Kid-Friendly Ways to Celebrate St. Patrick’s Day for Free (or Almost Free)

While most people don’t think of St. Patrick’s Day as a particularly expensive holiday, things can sure add up quickly if you want to celebrate in style with your family.

The most festive place to celebrate would likely be Dublin, Ireland, where the four-day, mid-March St. Patrick’s Day festival brings visitors from all around the world.

Plane tickets from New York City to Dublin start at $700. A hotel room would cost at least $70 per night for five nights, then there are the costs of dining and sightseeing.

And, if you want to get a good view of the parade (which, of course you do, since you flew all the way to Ireland!), grandstand tickets are 60 Euros each (nearly $70). It would be easy to spend well over $4,000 to bring a family of four to Ireland for the festivities.

8 Inexpensive St. Patrick’s Day Activities for Kids

But it’s not necessary to spend a fortune or travel across an ocean to have a festive St. Patrick’s Day with your family. Instead, enjoy these fun and almost-free activities with your wee ones, from joining local celebrations, to learning about Irish history, to making these crafts and recipes at home.

1. Head to a Parade

For over 250 years, Americans have held parades to celebrate St. Patrick’s Day. The first St. Patrick’s Day parade was held in 1762 in New York City, as the city’s Irish population grew rapidly with more and more immigrants settling in the U.S.

Continue that tradition this year by bringing your family to a St. Patrick’s Day parade near you. The two biggest parades are in New York City and Chicago. Chicago even dyes the river green for the holiday!

This year, Chicago’s celebration will be held on Saturday, March 11, while New York is sticking to the traditional March 17 date.

You’ll find many other parades throughout the nation, so check your local newspaper for more information. Parades are generally free to watch, though you might want to spring for some green beverages and snacks afterward.

2. Learn a Little Irish History

Do you know about the 1177 Norman Invasion of Munster? Might as well brush up on your Irish history with free Irish history podcasts.

These podcasts (available on iTunes and online) feature stories about everything from Norman invasions to daily life in the medieval frontier, with categories including “The Story of Ireland” (featuring history from 800 AD to the 12th century), “The Norman Invasion of Ireland,” as well as “Modern History.”

Kids might also enjoy National Geographic’s website with fun facts about Ireland. Once you’ve all absorbed this trivia, you’ll be ready for any leprechaun-themed questions on your favorite game show!

3. Have a Pot ‘o’ Gold Treasure Hunt

Send your wee ones on the hunt for their own pot ‘o’ gold with this memorable activity that is sure to become an annual tradition in your house.

You’ll need:

  • A wooden or cardboard “treasure chest” (a cardboard box will work just fine)
  • Green craft paint
  • Paintbrushes
  • Things to decorate the “treasure chest” (glitter, acrylic gemstones, markers, stickers)
  • Treats for “treasure” (gold coin candies, etc.)
  • Paper and markers (to create clues)

Here’s how to put it together:

1. With your kids, paint the “treasure chest” with green craft paint and allow it to dry. You can add glitter and stickers, or glue acrylic gemstones to the chest to make it more festive.

2. When your kids aren’t looking, stuff the chest with treasures, including gold coin candies. Find a good hiding spot, and leave clues throughout the house, with each clue leading to the next clue. For example, leave a note about “The next clue is near Fluffy’s favorite place” and leave the next clue on the windowsill where your cat loves to soak up the sun. Leave several clues that progressively lead to the treasure’s hiding spot.

3. Once everything is set, enjoy the hunt!

4. Make Shamrock Necklaces

Don’t get pinched for not wearing any green! Here’s a fun option: handmade shamrock necklaces.

You’ll need:

  • Green and white construction paper
  • Scissors
  • Hole punch
  • Yarn
  • Glitter, markers and stickers for decoration

Creating this necklace is simple:

1. First, grab some green and white construction paper and use scissors to cut out several sizes of shamrocks.

2. Use a hole punch to create a hole in each paper shamrock, then use yarn to string them together and make your very own St. Patrick’s Day necklace.

3. Use glitter, markers or stickers to decorate the shamrocks, and enjoy wearing your necklace.

5. Create St. Patrick’s Day Carnations

This fun craft is also a science experiment — so it’s entertaining and educational.

You’ll need:

  • White carnations
  • Green food coloring
  • Water
  • Vase (or jar)

Here’s what to do:

1. First, mix water with a few drops of green food coloring in a vase or jar.

2. Place each carnation’s stem in the water, and predict what will happen.

3. Watch over the next few hours as the green coloring spreads through the stem, and into the petals of the flower.

4. Once the flowers are green, you can display these festive carnations, wear them in your hair or decorate with them.

6. Bake Irish Soda Bread

This traditional bread was baked in different shapes in different parts of Ireland, with northern regions favoring a flattened, rounded disc with four triangles, and southern regions embracing a round loaf with a cross atop it.

Enjoy your own crusty, golden loaf of Irish soda bread with this tasty recipe.

You’ll need:

  • 4 cups flour
  • 4 tablespoons sugar
  • 1 teaspoon baking soda
  • 1 tablespoon baking powder
  • ½ teaspoon salt
  • ½ cup margarine, softened
  • 1 ¼ cups buttermilk
  • 1 egg
  • ¼ cup butter, melted

1. Preheat oven to 375 degrees and grease a baking sheet.

2. Using a large bowl, mix flour, sugar, baking soda, baking powder, salt and margarine.

3. Add 1 cup of buttermilk and egg, turning out dough on floured surface and lightly kneading.

4. Make dough into a round and place on baking sheet.

5. In a separate bowl, mix butter with ¼ cup buttermilk, and brush the mixture on top of the loaf. Use a knife to cut an “X” on top.

6. Bake 45-50 minutes, testing for doneness after 30 minutes (then regularly afterward) with a toothpick (by inserting the toothpick in the middle — when it comes out clean, it’s done). Feel free to brush more of the egg and buttermilk mixture on the loaf as it bakes.

7. Make Corned Beef and Cabbage

This classic Irish-American dish was first created when Irish immigrants sought to find a lower-cost alternative to a traditional Irish stew that featured Irish bacon (similar to Canadian bacon) and potatoes.

Pork was very expensive in the U.S., so creative cooks substituted beef in the recipe instead. Cabbage was added as a less expensive potato substitute that absorbed the rich flavor of the beef. People fell in the love with the dish, and it became so popular that it was a featured menu item at President Lincoln’s 1862 inaugural dinner.

For this modern recipe, you will need:

  • 3 lbs corned beef brisket with spice packet
  • 10 red potatoes
  • 5 carrots, peeled and cut into 3” chunks
  • 1 large head cabbage, cut into small wedges

Here’s what to do:

1. Get a large pot or dutch oven and put the corned beef inside, covering with water.

2. Add the spice packet and bring to a boil, then reduce heat and simmer 50 minutes per pound or until tender.

3. Add whole potatoes and carrots, cooking until almost tender.

4. Add cabbage and cook for 15 more minutes.

5. Remove meat, let rest for 15 minutes.

6. Place vegetables in a bowl, then cover. Add broth and slice meat across the grain before serving.

8. Prepare Irish Potato Candy

Despite not containing potatoes or being from Ireland, this simple, no-bake confectionery treat was developed in Philadelphia by Irish immigrants, and it remains a St. Patrick’s Day tradition in the City of Brotherly Love.

These delicious cinnamon-coated sweets resembles miniature potatoes and are often rolled into potato shapes and served in a “potato sack” (a brown paper bag).

You’ll need

  • ¼ cup butter, softened
  • 4 ounces cream cheese, softened
  • 1 teaspoon vanilla extract
  • 4 cups powdered sugar
  • 2 ½ cups sweetened flaked coconut
  • 1 ½ teaspoons cinnamon

Here’s what to do:

1. Beat butter, cream cheese and vanilla together.

2. Slowly add the powdered sugar.

3. Then, mix in coconut and stir until well-blended.

4. Form tablespoon-sized balls, roll in cinnamon and roll each one into a potato shape.

5. Place the pieces onto a foil-lined cookie sheet and chill until set. Keep them in the refrigerator until serving time.

Your Turn: How are you planning to celebrate St. Patrick’s Day? Do you have any other kid-friendly activities to share?

Kristen Pope is a freelance writer and editor in Jackson Hole, Wyoming.

The post 8 Kid-Friendly Ways to Celebrate St. Patrick’s Day for Free (or Almost Free) appeared first on The Penny Hoarder.



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East Stroudsburg South grad wins 'The Voice' team spot

How did Mark Isaiah Peralta go from being a shy, overweight East Stroudsburg South High School graduate in 2015 to being fought over by Team Gwen Stefani and Team Adam Levine on "The Voice" last month?By a loss of weight, a boost of self-confidence and practice, practice, practice. Oh, and having some natural talent definitely helps, too.The national public got its first introduction to Peralta, now living in Mount Pocono and using just "Mark Isaiah" as his stage name, during [...]

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Questions About Skillet Meals, Balance Transfers, Status Symbols, and More!

What’s inside? Here are the questions answered in today’s reader mailbag, boiled down to summaries of five or fewer words. Click on the number to jump straight down to the question.
1. Planning around low interest loans
2. Worried about financial crisis
3. Figuring out cremation costs
4. CPAs and taxes
5. Status symbols and real estate
6. Credit card balance transfer problems
7. Driving without shoes
8. Status symbols and workplace information
9. Simple and quick skillet meal
10. Help with estate sale
11. Conflicting priorities
12. Tax breaks and parenthood

Most people in the Western world live lives that are long strings of little pleasures. Think about your life. Even when you might be working, there’s still a lot of pleasure in it, from a frankly delicious and nutritious lunch to a comfortable place to be to climate control to the constant access to data on your cell phone and on and on and on.

That constant stream of pleasure isn’t itself bad. Many humans throughout history, once their most basic needs were covered, have enjoyed some variation of that. The difference is that throughout most of human history, those pleasures were more simple.

One of the best books I’ve ever read was A Midwife’s Tale by Martha Ballard and edited/annotated by Laurel Thatcher Ulrich. Martha Ballard was a midwife in Revolutionary-era America and she kept a very detailed diary for more than three decades. Ulrich, a modern historian, edited and organized the entries a bit for publication into that book.

One of the many things that I took away from that book was that, in many ways, this life of a frontier midwife had some grand themes in common with my own. She faced mountains of struggle in many dimensions of her life, yet it was those little simple pleasures, things she mentioned enjoying, that seemed to make life worth living, like the simple pleasures of weaving.

The challenge today isn’t that we subject ourselves to a constant stream of pleasure – humans with the opportunity have always done that – but that we choose pleasures that cost money and drain us of freedom. Why not find those pleasures in simple and free things, like the feel of warm sun on your skin, the smell of the first growth of spring, the joy of reading a borrowed book, the pleasure of holding your wife’s hand, even things like the feel of writing down your thoughts on paper? Does life need to be full of a string of expensive treats and entertainment to be a great life?

Q1: Planning around low interest loans

I have been aggressively paying down a ~$60K undergraduate student loan. During that time I also got an associate’s degree and most recently a master’s degree, both of which were mostly paid for by my employer at the time and no additional loans were needed. I expect to make my final payment on the loan in June. Even though I consolidated them and moved them to a private, low variable rate (2%) loan, paying it off aggressively is a huge psychological milestone for me.

Other than our mortgage, this undergraduate loan was by far our biggest debt. Once it is officially paid off, where should the extra cash flow go? Current debt is a $20K car loan @ 1.74% and an $18K car loan at 1.99%. We plan on selling our house this summer or next and buying another, with the sale netting us enough to cover the 20% down payment. Should we try to pay down the car loans, current mortgage, save for a larger down payment on the next house, or build on our savings?

We currently have ~$35K in a savings account at 0.74%. Our retirement accounts are pretty much maxed out and we contribute $100/month to each of our children’s 529s.
– David

If you’re going to have enough on hand to have that 20% down payment, then saving for a larger down payment isn’t particularly helpful, so I’d put that aside. Your real question is whether you pay down your current debts or save for some other future goal, and honestly, with the interest rates you describe on those car loans, there really isn’t a big advantage to paying them off other than securing cash flow.

What I would do in your shoes is sit down and have a long conversation about goals. What are your goals for the future? What do you see yourself doing in five years?

If your goals are oriented around career changes and potentially doing things like going back to school or stepping out of the workforce to be a stay at home parent, your best bet is to clear debt. The less debt you have, the easier it will be to keep up with bills as you move forward. I would prioritize clearing out that debt.

Otherwise, as long as you’re spending less than you earn, you almost can’t go wrong here. The advantage of paying off debt is that it’s going to rapidly increase your cash flow sooner when the debts disappear. The advantage of saving money is that it’s available to you in the event of a major expense or other life plans. Neither one is wrong. It has more to do with you and your goals than anything.

Q2: Worried about financial crisis

my wife and I have finally reached a point, after a lot of financial struggles, where we can invest a good amount of money (for us) in our kids’ college funds. We’re really proud of getting to this point, but also scared. I’m genuinely concerned about another financial crisis happening in the 12-15 year window we’d be investing. Long story short, I just think the trend of deregulation in the U.S. is going to cause big problems. And seeing our hard earned money, and our kids’ education funds, go up in smoke terrifies me. I’m tempted to just put it all in CD’s and settle for a much lower interest rate. BONUS QUESTION – we’re looking into 529 funds for college savings, and if those are still the smartest choice, where would you start in picking one? We were just going to go with Fidelity because that’s where our 401k is.
– Adam

There will likely be a bear market sometime in the fairly near future. The stock market has been going up almost without cease for eight years now, which is one of the longest bull markets in American history. Since I don’t believe we’ve magically discovered some new paradigm where the stock market never ever gets overinflated, at some point it will overinflate and the stock market will correct itself.

The thing is, if you’re invested for an adequate long term period in the stock market, it doesn’t matter. The stock market shouldn’t be used for investments spanning less than ten years. If you’re putting your money in and you anticipate pulling it out in less than ten years, stocks are not where you should be putting that money.

I have nothing bad to say about Fidelity. They offer a great mix of investments and a lot of low-cost index funds there. They’re one of the good investment houses, in my opinion, and I’d have no problem having my child’s 529 plan there.

Q3: Figuring out cremation costs

With an income of $1,170 a month, do fairly well for myself. Am frugal, too much stuff, which I am correcting, but figuring out a way to have enough to pay for cremation or burial is befuddling me. Have read some of Oregon’s laws and know what I am able to do that costs the least, but don’t know where to start. Would love some in depth information and the discussion that goes with it.
– Mara

From what I understand, you are interested in pre-paying for a cremation in order to not burden your family and friends when you pass, and you’re hoping to find the least expensive option for doing so.

Your best bet, honestly, is to contact some crematoriums in the area and talk about their preplanned cremation services. With those services, you enter into a contract with the crematorium for their services and pay them while you are still living for a service that would be rendered immediately after your passing. Generally, you would involve the executor of your will in this contract as the executor would be the one to ensure that the contract is fulfilled.

So, your first step, I would think, would be to talk to your executor about your plans and then start shopping around amongst local crematoriums to find out where the best deal is. Pick one that has been in business for a while so that you can have some confidence in their stability, but don’t be afraid to bargain hunt. Contact lots of places and find the best price. When you do enter into an agreement, make sure that your executor has all of the documentation, including the contract and proof of your payments and receipts and statements. If you or your executor have any questions at all, don’t hesitate to contact a contract lawyer to review the contract before it is signed.

It’s hard to find accurate information about things like this because so much of the information written about it seems to have been written by people within the cremation industry.

Q4: CPAs and taxes

I read your article this morning before tackling today’s stash of tax returns. Please allow me to express both appreciation and dismay at the content.

I was pleased that you at least acknowledge that Enrolled Agents exist. I spend more time trying to explain the credential than anything else when meeting with a prospective client. This dovetails with my complaint this morning…the ongoing presumption that being a Certified Public Accountant ranks higher in the world of taxes than being an Enrolled Agent.

Please take the time to review the contents of the typical exam for each certification. The CPA exam, hellacious as it is, contains very little in the way of tax content, compared to the other, important areas, such a financial accounting, financial statements, business law, etc. Conversely, the IRS Special Enrollment exam is 100% tax based, including sections on individual taxes, business entity taxes and IRS Practice and Procedure.

All fifty-one jurisdictions have continuing education requirements to maintain one’s CPA license. Nowhere (that I am aware of) does any state, or DC, have a minimum hour requirement of continuing education in tax. In other words, one can completely meet his/her jurisdiction’s CPE mandate for the renewal period, and not attend a single hour of CPE in tax. This is while EVERY hour of CPE attended by an Enrolled agent must be approved by the IRS as meeting its criteria for continuing education in tax in order to maintain the EA credential.

That said, I fully acknowledge that many CPAs have devoted their careers to tax practice. They are committed and devoted to their work, and are often brilliant at what they do. But you must understand that there are fully licensed, totally competent CPA’s out there who should not even be taking on a 1040EZ, much less a complicated individual, partnership, corporate (C or S), or fiduciary return. For your article to imply that the CPA credential is automatically “superior” to the Enrolled Agent certification is a disservice to both professions, and, the taxpaying public.
– Nathan

If a person comes to tax season with a lot of different accounts and investments and purchases and is completely unsure as to what they should even do with this collection of mishmashed information, then taking all of those things to an enrolled agent is only a temporary fix to a permanent problem. The problem in that situation isn’t taxes, it’s accounting. It’s getting yourself in a situation where you’re keeping your papers organized and keeping track of what you’ve spent that might have a tax benefit.

That’s where a CPA is really useful. The purpose of going to a CPA at that point isn’t to prepare tax returns. It’s to get you in a situation where you can sensibly prepare your own taxes going forward or at least have your documents and data in some sense of order so that someone else can prepare them going forward.

Going just to an Enrolled Agent here might take care of the problem temporarily, because that Enrolled Agent could go through the papers and come up with something worthwhile, but unless that Agent is going far beyond their mandate, it’s not going to help permanently. The underlying issues are still going to be there.

That’s why I explicitly encourage people who are in way over their heads with a lot of different accounts and a lack of clarity as to what’s what in their lives talk to a CPA and get themselves in a position where things are organized and there is clarity. At that point, an Enrolled Agent can be very helpful.

You’re calling in two different specialists for very different purposes, in other words. The CPA’s purpose is to get your systems organized so that you know what’s what. The Enrolled Agent’s purpose is to take the output of those systems and prepare a tax return of maximum value for you. If you’re drowning in chaos, the CPA is the right person to go to first.

Q5: Status symbols and real estate

[Status symbols are heavily used] in real estate. People often make assumptions about how successful you are, and therefore by definition how GOOD you are, by what you drive. Even people who are not into fancy things themselves will make subtle assumptions about things like this. It seems to provide some assurance to them. I think it is human nature to some extent.
– Chris

There are definitely some career paths where certain status symbols will help you find success in that field, and sales is definitely one of them. It undoubtedly tweaks the mindset of the person on the other side of the table when you’re presenting some air of success.

The thing is, this isn’t true in all fields or even most fields. I rarely find it true in the community, where the most reliable and helpful people are often wearing sweatshirts. I definitely didn’t find it in the research field that I was once in. My father-in-law is an engineer where there is something of a “standard mode” of dress, but anything beyond that isn’t really met with any extra prestige.

I don’t have any issue with status symbols as long as they’re being applied with a purpose. If you’re an employee that almost exclusively telecommutes and mostly is involved in community activities, there’s not a lot of need to drive an expensive car or wear an expensive watch.

Q6: Credit card balance transfer problems

Like many people with a high credit card balance, I decided to do a balance transfer and used your recommendation to apply for a Discover card.

When I got the card, I was given a $1,000 credit limit, far lower than any credit limit I’ve ever had, and completely insufficient to take my balance transfer. I was told that they could not raise the credit limit until three cycles had passed, showing that I was a good customer (though they already had my credit report). The balance transfer promotion was only for 3 months, so I would not have been able to use the card for that purpose if I had to wait.

I closed my account and will not be working with Discover again.
– Frank

Discover has a pretty established reputation as being pretty conservative with credit limits. They don’t like to issue large credit limits to new customers, especially those carrying a high credit card balance on other cards. They tend to see that as someone who is heading down a spiral toward bankruptcy and they’re hesitant to get caught in the spiral.

Discover works really well for balance transfers if your credit utilization is really low, meaning that you have a relatively low balance on your other cards compared to the credit limit. Someone who has a $2,000 balance on a card with a $10,000 credit limit and keeps up with their bills is far more likely to get a good initial credit limit than someone with a $9,500 balance on a $10,000 credit limit.

If you’re pushing your credit limit and your limit is already large, Discover probably won’t help. It’s better if you’re just looking to cut your interest rate on a moderate credit card balance.

Q7: Driving without shoes

Isn’t driving without shoes illegal?
– Philip

Driving without shoes is legal everywhere. Some states offer guidance recommending against it, but mostly those recommendations center around concerns about having loose shoes on the floor near the pedals, which is a real concern.

Whenever I drive without my shoes on, I usually put them on the seat behind me so I can reach back and grab them when I need to put them on to get gas or something like that.

Why drive without shoes? Your feet are much more sensitive on the pedals and you can “feel” slight changes in pedal pressure much more clearly. That’s why I do it – everything feels “dull” through the soles of my shoes.

Q8: Status symbols and workplace information

When I teach about practical aspects of conducting a person’s job life, I frequently point out the value of under-sharing personal challenges in the work place. This is a delicate balance, because you often spend the major part of waking hours in the presence of co-workers and it may be difficult to keep them at arm’s length separated from your personal life. Why do this? Why be careful about sharing life’s challenges? It is a matter of self-preservation.

We humans aren’t separated from other animals by much. The one individual who is perceived to be weaker than the rest often is picked on more [a la chicken pecking order] or forced to accept last place in the feeding chain [wolves at the kill]. The weaker individual is perceived to have less value to the group, whether or not this is actually true. Others assume dominance and behave accordingly, whether or not they are actually worth more. So, what does this mean for us humans? If others perceive we are successful, we will be treated better; if we appear weaker or more vulnerable, we will be treated worse. Ironically, when layoffs are coming, who is chosen first to get the axe? I can assure you it is often the person who is actually doing more work, or more competent, while the person retained is more likely to be the one who appears to be better able to weather the storm. The one who desperately needs to work, due to unfortunate life circumstances, is often the one let go first. LIFE IS NOT FAIR OR JUST.

This is why I advise people to not share their challenges in detail with co-workers or a boss until their backs are against the wall. Maintain an appearance of not truly needing a job, perhaps of independent wealth, or a substantial alternate income stream, and you will get more respect. Of course, you always need to do an excellent, competent job, but do not undermine your status by letting your challenges/vulnerabilities become common knowledge. Why?–because when you appear weaker, you will be less esteemed, and let go faster than others who do not do the same quality job you do. You will also find that others will make increasingly unreasonable demands of the person who appears to be weaker or less successful.

To reinforce your already good advice [about status symbols], wear nicer clothing if you are a lawyer, financial professional, etc. If everyone else at your level drives a Lexus, don’t run out and buy one, but sit back and observe what car would give the same illusion [perhaps a 7 yr. old model] Those Italian custom-cut shoes may be re-soled many times. Females might swap Coach purses, or even outfits [if they are same sized] if they work in different cities. You only become truly free once you reach the very high levels in any company. Then you can choose to drive an old rust bucket VW, or wear walmart jeans to work–but only because everyone already KNOWS you don’t have to–you are simply eccentric and choose to… On the other hand, a rust bucket may lend status in a group of mechanical engineers…
– Momma Maida

I think, as I mentioned earlier, that status symbols have a lot to do with the nature of the community you’re involved with. In a community of real estate professionals, dressing in an expensive suit with expensive shoes is going to have value. In a community of Division I college football and basketball coaches, the same is true.

However, as you mention, mechanical engineers value different things and put “status” in different traits. They’re much more impressed by someone who can solve a problem well. I think this is generally true in all of the STEAM fields, as I immediately recall that one of the most respected people in the field that I used to be involved with often wore t-shirts and was very reminiscent of Jerry Garcia. I think it’s also true in many communities, where merit in the community organization has a lot more to do with the time and effort that you give.

Figuring out what is actually valued in your career path and how you can represent that is very important. It isn’t as simple as a great suit and a great watch.

Q9: Simple and quick skillet meal

One great easy meal you can change with using different beans, veggies and spices. I also don’t measure. Fry onions and any veggies and stir fry for a few minutes, add canned beans or lentils with a little water and any kind of spices. I like garlic, red pepper flakes or OLD BAY seasoning. Simmer for about 15-20 minutes. Great served with rice or quinoa, side salad. and to eat as leftovers and to freeze. One of my favorite go to meals, it’s easy, quick, cheap, nutrittous and with such a variety of ways to change it. Also you can make small or large quanities.
– Anna

That’s a delicious backbone of a meal right there. In fact, I went through a phase with Old Bay seasoning where I used it in so many things that my wife actually asked me to cut it out.

Frying up some onions (along with perhaps some green peppers and garlic) is the basis of so many delicious things. Just toss a bit of liquid in the skillet after that stuff has caramelized and literally anything savory tastes good, and it’s pretty healthy, too.

This, to me, is the essence of frugal cooking. It doesn’t have to be expensive to be really, really tasty.

Q10: Help with estate sale

I have some friends who are both in bad financial difficulty, they are both elderly and in poor health. I’m looking for someone to come into there home, look over all the items (collectibles and such and be able to help sell them. Don’t know where to go to find someone, an agency, or anyone to help. Can you make any suggestions.
– Cindy

First, let’s start with estate sales. Typically, in an estate sale, someone will come in, organize all of the stuff on the property that you want to sell, and then sell all of it at auction. They’ll announce and promote your estate sale, then an auctioneer from the auction house will come and auction all of the items for sale off at once.

Of course, this does usually happen after a “first pass.” That would happen first, where you would go through all of the possessions of your friend, identify specific items that you or others may want to keep and other items that you might be able to sell individually, and then remove them from the property first.

That’s the general route I’d suggest. Go in there yourself, get everything cleaned up, go through the items yourself, remove things of sentimental value that you or others may want to keep or that you know you can sell on your own, and then hire an estate auction business to help you sell off all of the rest.

Q11: Conflicting priorities

I’m in the middle of committing to sell our house and buy a larger home in a fancier neighborhood, which is something I never, ever thought I would do. Our current house is fairly small for our family – 4 small bedrooms and small family spaces for a family of 2 parents, 2 toddler, 1 adult child plus her boyfriend (and a total of 3 cats, 2 dogs). But we were making it work and had no plans to move (we bought just before the market recovered, have a super low interest rate and a 15-year mortgage!) until we had an opportunity to pool our equity (pretty good) with my mom’s (really good) and move in together.

This is an outstanding idea, since it will bring our family closer together, allow mom to spend more time with her grandkids, and avoid concerns about her ability to age in place in her current townhome (not to mention, give us way more/better space, better schools, etc etc etc).

So my internal rule about taking actions that strengthen our family (and especially, than strengthen our kids’ family connections, which I didn’t really have growing up) says this is an amazing choice. But my internal rule about long-term financial planning says it’s crazy to take on higher property taxes, a somewhat longer commute and a slightly bigger mortgage (our equity will allow us to make a 60% down payment) when we don’t *have* to. Plus, we didn’t shop around much for the new house – we found a new construction home (also something I never thought I’d sign on for!) with a totally separate in-law apartment on the ground floor (a must for my mom) and realized it would be almost impossible to find that kind of separate ground-floor-only space for my mom in any older home – existing MIL units all seem to be basements or over the garage.

So I had to do some serious thinking about what it meant to prioritize some touchy-feely family things over my financial instincts (even though the new home is affordable, we would never have chosen to afford it for any other reason). I think it’s worth it, but it is psychologically exhausting and I’m going to lose my mind if we don’t get the whole thing locked in and done pretty soon! […] [S]ometimes priorities conflict and you have to get comfortable with a choice that pits your values against each other.
– Maggie

Situations where you have two major values in conflict are hard to parse out. It usually takes some serious soul searching and even when you do make a call there’s often a great deal of doubt and wondering if you made the right choice.

This sounds like a solid choice for your family now. Just be aware that down the line, you will probably undo this choice. Roll forward ten to fifteen years and your need for all of that space will evaporate. There will come a point in the next decade or two where you’re suddenly down to just the two of you and, at that point, you should very strongly consider selling that house and moving back into something smaller. At that point, such a huge house becomes a giant financial albatross around your neck.

View this house as a temporary fix to a temporary (relatively) happy situation and you’ll be in good shape.

Q12: Tax breaks and parenthood

2016 was a year of big changes for us, we bought our first home (closed in January) and our first child was born (a beautiful daughter in September). Through both these experiences, my wife and I can both vividly remember hearing throwaway references to the “big tax breaks” we would receive when we filed our return in 2017, especially since both these things happened in the same year.

However, when we sat down to file our return using an online service (we’ve used Turbotax for years without any apparent issues), we find that although we qualify for these deductions, the total deduction amount is less than the standard deduction for us filing jointly ($12,600 if I have the numbers right) and that therefore we seem to basically qualify for no real tax benefit from either the house purchase or the birth of our child (of course the other, non-tax related benefits of being able to afford a house and to have a child are invaluable). After hearing so much for years about the financial benefits of taking these grown-up steps, it was something of a rude awakening to learn that it had apparently been just so much hype.

Turning to Google (as one does) as a recourse for finding out what we could have missed, I stumbled upon an older article from the Simple Dollar, “The Myth of the Tax Deduction” (http://ift.tt/2msYxVT), which clarified a lot of the issues we didn’t understand (for instance I now understand what happened well enough to have written the above paragraph concerning the standard deduction, I think), and even helped make some sense of why people would talk up these benefits so much even if they often won’t really work out (it benefits lenders for you to take on more debt, etc.).

Having read the article through we have three quick questions.

First, is this information still accurate and relevant? I can’t find anything online that contradicts what you’ve said, but since it’s now pushing seven years old I wanted to make sure I wasn’t missing anything. (Fingers crossed that there’s loophole somewhere, but not holding breath.)

Second, should we consider itemizing our return instead of taking the standard deduction, or even taking our parent’s advice and filing separately instead of jointly? The problem is I honestly don’t think we qualify for deductions totaling more than the $12,600 mark, and if we were to file separately we don’t even know where to begin dividing up the expenses between the two of us — it’s just not how we think about our finances anymore. We had some heavy out-of-pocket medical expenses in 2016 (baby), but they certainly didn’t exceed 10% of our income. Normally we make low-three figure contributions to several charities each year, but we didn’t in 2016 for a simple reason: we spent our money on buying a house and having a baby instead. We’ve run down the list of possible deductions and don’t really see any other options that are open to us; I’m beginning to think that simply not planning ahead with itemizing deductions may have been a mistake if we were counting on “big tax breaks” at all.

Third, should we pull our return down from Turbotax and take it to a professional? As I mentioned above we didn’t really have the deductible expenses in 2016 to exceed the standard deduction amount, but we’ve had some sudden unexpected expenses recently and we were hoping to push the “big tax breaks” towards easing the pull they’ll have on our emergency fund. I’m thinking at this point that taking the standard deduction refund and calling it a day will be cheapest option overall, since a professional might help us itemize and find out we come up short anyway. It just seems like we’re struggling for a sense of certainty in an essentially uncertain business here.

All of this seems like a serious wake-up call to us that we never really understood the rules of the game as well as we thought we did. It’s also pointed out that unless we find some way to significantly boost our income in the near future, these rules will pretty much be stacked against us for the time being. I don’t mean to wax political, but it seems like the further I look into this the more your 2010 article rings true: unless we have the disposable income to throw at tax-deductible expenses in the first place, there’s no real point in counting on tax breaks at all.
– Timothy

That article is accurate excepting minor changes in dollar amounts. It’s still true that for most people who aren’t exceptionally wealthy, the standard deduction that they get by default is going to be a larger deduction than all of their other deductions combined unless they happen to be paying off a mortgage. There are exceptions, of course, but they’re pretty infrequent.

Unless there’s something really complicated with your taxes – and nothing you’ve described here is really complicated – your best strategy is to use TurboTax and try a bunch of different approaches to filing. In general, TurboTax does a pretty good job of recommending which approach is best – filing separately, filing jointly, and so on. It figures out which one provides the lowest tax bill and uses that model.

As alluded to above, I generally don’t recommend hiring a tax preparer unless you’re quite wealthy, very afraid of computers, or have baskets of deductions of varying degrees of questionable legality. I don’t think any of those really apply to you.

Got any questions? The best way to ask is to follow me on Facebook and ask questions directly there. I’ll attempt to answer them in a future mailbag (which, by way of full disclosure, may also get re-posted on other websites that pick up my blog). However, I do receive many, many questions per week, so I may not necessarily be able to answer yours.

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