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الاثنين، 27 يونيو 2016

Need a Vacation? 10 Creative Ways to Save for Your Next Big Trip

Vacations are supposed to be relaxing, but it’s hard to unwind when you’re constantly stressing about how you’re going to pay for it all.

With summer nearly upon us and road trips, cruises and much-needed getaways in the works, now is the time to start saving up for that vacation you’ve been dreaming of all winter. With a little creativity, you can bulk up your bank account and be ready to hit the road or beach in style, without going into debt to do it.

Here are 10 strategies to save for your next vacation.

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Remnants of fire-destroyed Pocono Playhouse to be demolished

The skeletal frame that remains of the primary building at the Pocono Playhouse in Mountainhome after a 2009 fire had quickly dissolved into an eyesore.Worse yet, according to Barrett Township officials, the onetime landmark community summer theater has become a danger to residents and those who traverse the area on Playhouse Lane just off Route 390.Earlier this month, Barrett Township Roadmaster John Seese reported to supervisors that the building will finally meet the [...]

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Fresh, Seasonal and Affordable: 9 Ways to Save Money at the Farmers Market

It’s a common misconception that eating locally grown and produced food means spending more.

In fact, “the best way to save money on produce in general is to buy it in season,” says About.com Local Food blogger Molly Watson, “so shopping at farmers markets is a great step in the right direction.”

Shopping and saving at your local farmers market requires a different approach than the one you use at the grocery store, but with these tips it’s easy to start enjoying the benefits of eating local.

Here’s how you can save money while shopping at your local farmers market.

1. Ditch Your List

If you go to the market looking for something specific, you’ll likely be disappointed and end up spending more than you intended.

Instead, “keep your mind open and just see what is available and then create a recipe based on what you get,” suggests shopper Brittany Haskell.

Local food enthusiast and registered dietician Nicole Cormier calls this practice intuitive cooking. “You don’t want your food to go to waste, so it is important to explore using vegetables in new ways.”

My trusted resource for making the most of what I find at the farmers market is the cookbook From Asparagus to Zucchini: A Guide to Cooking Farm-Fresh Seasonal Produce.

This handy guide has an alphabetical listing of common veggies with recipes, cooking and storage tips to help you make the most of whatever produce is fresh, available and inexpensive.

2. Shop What’s In Season

There is nothing like a sweet strawberry in the middle of the winter, but health- and budget-wise it’s not the way to eat. Shopping locally forces you to learn about the seasonality of food.

“Agricultural products are more expensive early or late in the season,” according to EatLocalGrown.com.

“Farmers work hard to come to market ‘first’ or ‘last’ with a particular product. If everyone at a market has a particular product, the price will drop, but if only one vendor has an item, he or she can set the price individually. To save big cash, buy products at the peak of their season.

Food budget blogger Tiffany of The Nourishing Home agrees. “In-season produce is usually more affordable, better tasting and contains more nutrients compared to produce that is not in season and is shipped from a far away location.”

She offers two great resources to help you know what to look for during different times of the year: “Know what’s in season before you shop using this cool page from the Natural Resources Defense Council. It allows you to see what’s in-season by state, by month and by food!”

“Another option is Locavore, a free app that shows you what’s in season and what local markets carry what you’re looking for.”

Yes, yet another way your smartphone can help you save money!

3. Choose Seconds

Not all your food needs to look perfect or pretty.

“Check with the farms about seconds — vegetables that they would not sell to a restaurant, but would eat themselves,” suggests Cormier.

The Carson City Farmer’s Market agrees, explaining, “Many farmers also sell ‘seconds’ – produce that is slightly bruised or not as large as the full-priced items, yet tastes just as great or is perfect for canning.”

You might have to cut off a few bruises, but your veggies will taste just as good as their prettier cousins.

4. Buy in Bulk

Purchasing in larger quantities also helps the pennies add up. The trick to buying in bulk is to make sure you have proper storage.

“If you have an extra freezer, buying bulk meats and veggies from local farmers is an option,” says Cormier.

A quick search on Craigslist pulls up a number of inexpensive local chest freezers, and Cormier also suggests investing in a vacuum sealer.

5. Carry Cash, Especially Quarters

Cash is king at your local farmers’ market, but apparently so are quarters, advises EatLocalGrown.com.

“You can often get great deals if you pay in quarters, especially at a Sunday market! Quarters are a hot commodity at farmers markets because farmers commonly run out of them when giving change. If you show up with rolls of quarters, you are likely to find a farmer that will give you a tomato or beans or something just for using your quarters.”

Free food just for having a couple of coins? That’s not a bad deal at all.

6. Build Relationships

It’s all about who you know, and shopping locally is no exception to the rule.

“Form a relationship with your local farmers and let them know that you’ll take any ‘need to sell quickly’ produce off their hands at a discounted price. Then use it right away or freeze. I often buy extra zucchini for bread and muffins,” Erin Chase of $5 Dinners told AllYou.

Once you have a good connection with a farmer or two, see whether you can trade non-food items for your produce.

The key here is to build a relationship first, before trying to barter — vendors may be less willing to barter with strangers.

“Vendors often are willing to engage in old-fashioned bartering,” Kelly Thompson and Kasey Trenum of Time 2 Save told AllYou.

“Try trading your stockpile items, including cleaning supplies, paper products and toiletries, for fresh fruits and vegetables.”

7. Go Regardless of the Weather

With such a short season, farmers markets are usually open rain or shine.

“You can usually get great deals when the weather is bad,” suggests ValPak.com.

“Rain, cold and even excessive heat drive away customers, so the farmer may offer discounts in order to get sales. Fewer customers also means that you can spend a few minutes talking to the farmer to build a relationship.”

8. Shop Late

Arriving late can be a bit of a gamble, but regular shoppers say they often find their best deals in the market’s last 30 minutes.

“The selection won’t be as good and stands may be out of popular items, but vendors would often rather sell what’s left at a slightly reduced price than haul it home,” says Watson.

“Don’t assume the farmers have nothing else to do with their goods, however, and offer a pittance. Rounding down to the nearest dollar (or $5 increment for larger amounts) or getting a free item thrown in for purchases of multiples is the more likely scenario.”

EatLocalGrown.com suggests this smart strategy:

If you do show up to the market right before closing time on a consistent basis, make sure that you are willfully entering into a mutually beneficial relationship. If a farmer gives you a good deal before closing time, do him or her a favor by purchasing a sizable amount of food. For instance, say, “I see that you have some food left over, and I want to help you out. What can you give me for $20?”

By initially offering a set amount of money and giving the farmer a choice in what to sell you, the farmer will be inclined to give you both a good deal and the best of what his or her table has to offer.

9. Consider Joining a CSA

CSA is short for Community Supported Agriculture, another great option for adding more local produce to your diet.

By joining a CSA, you agree to purchase a “share” of produce from a farmer over the course of the season and pick up new items weekly.

“While you typically do have to pay upfront, the average share is about $30/week and you’ll have a bounty of fresh produce to enjoy,” says Cormier.

When I was part of a CSA a few years ago, I purchased a half share for the season, saved a bundle and still had veggies to spare. Get started shopping local by checking out this directory to find a farmers market near you.

Your Turn: Do you shop at farmers markets? What’s your best strategy to save money at the same time?

Disclosure: You wouldn’t believe how much coffee The Penny Hoarder team goes through. This post contains affiliate links so we can keep the grinds stocked!

Ally Piper is a writer, designer and marketing director. She loves to cook and eat local food and blogs about life, business and balance.

The post Fresh, Seasonal and Affordable: 9 Ways to Save Money at the Farmers Market appeared first on The Penny Hoarder.



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How to Get 9 Free Chipotle Burritos This Summer — Plus $240 in Catering

Want more free burritos this summer?

Of course you do.

Then head to your neighborhood Chipotle, where you can participate in Chiptopia Summer Rewards.

Here’s how it works.

How to Get Free Chipotle All Summer Long

  1. Starting on July 1, 2016, pick up a free Chiptopia card at your local Chipotle.
  1. Buy one entree of $6 or more, and get a free order of chips and guacamole.
  1. Return to Chipotle three more times within the month and spend $6 or more each visit.

Once you’ve made four separate purchases, you’ll achieve “Mild status,” which earns you one free entree.

Note: You can only make one qualifying purchase per visit, per day — so buying burritos for the whole office won’t get you any closer to free food (but you might make some new office friends).

free chipotle

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And after Mild, you can move on to bigger and better things:

  • Medium status: Get another free entree after eight visits/purchases. Since the free entree after your fourth visit counts, you really only need to make a total of seven purchases in one month.
  • Hot status: Get another free entree after 11 visits/purchases. Since the free entrees after your fourth and eighth visits count, you really only need to make a total of nine purchases in one month.

The program runs from July 1 to September 30, 2016 — so if you’re a dedicated Chipotle-holic, you could earn a total of NINE free burritos this summer!

Plus, if you achieve a certain status all three months, you’ll be eligible for these bonus rewards:

  • Mild status all three months: one additional free entree
  • Medium status all three months: $20 in Chipotle merchandise
  • Hot status all three months: catering for 20 people (a $240 value)

Achieving Hot status all three months would require you to visit Chipotle three times a week for the entire summer — but for true Chipotle fanatics, it won’t be that hard.

… Especially when it means you’ll end up with NINE free burritos and $240 worth of catering!

Your Turn: Which status are you going after: Mild, Medium or Hot?

Susan Shain, senior writer for The Penny Hoarder, is always seeking adventure on a budget. Visit her blog at susanshain.com, or say hi on Twitter @susan_shain.

The post How to Get 9 Free Chipotle Burritos This Summer — Plus $240 in Catering appeared first on The Penny Hoarder.



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10 Tried and True SEO Tactics That Will Pull You out of a Traffic Slump

We’ve all faced disappointing traffic numbers and even heart-stopping dives.

It happened to me recently on this website. Two years ago, I was blogging along as usual, when wham, my traffic dropped!

As it turns out, it was a random algorithm update that killed things for a week or two. Several tweaks later, I was back up to even higher numbers than before.

I understand that algorithms can change, audiences can leave, and a website can suffer from penalties.

But I’m also convinced that there’s no reason to settle for low traffic.

How can I be so confident? Because I faced it. I dealt with it. I recovered.

I’ve come up with 10 SEO tactics proven to boost traffic.

If you’re feeling skeptical right about now, I understand. I am sure plenty of SEO snake oil salesmen have tried to convince you that [insert some random weird hack here] could boost your SEO.

I don’t give advice that doesn’t work or hasn’t worked for me and my clients. These tactics actually work.

And here’s a quick comment before you dive into the tactics. I’ve intentionally avoided all the obvious stuff because you’d already have already tried that.

These techniques are relatively advanced. However, with the right skillset and a bit of patience, I know that you can master each technique and enjoy the boost in traffic. 

1. Infiltrate Google’s Knowledge Graph and the global knowledge base

Do you know where Google Knowledge Graph gets its content from?

Wikidata.

Wait, what the heck is Wikidata?

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Wikidata is a community-driven initiative that belongs to the Wikimedia organization. They own a bunch of Wiki sites serving information content in a variety of languages.

It’s easy to see that once you get into Wikidata, either as a company or as a reference, your business will benefit in terms of exposure and traffic. Plus, a link from any of the Wiki sites is worth its weight in gold.

Many organizations pull data from the Wiki sites. The most important of them all is Google.

The content that gets featured in the Google Knowledge Graph is from Wikidata.

Do you see now why it’s important?

Getting inside Wikidata seems easy on paper, but it isn’t. Here’s how you can get a free pass:

  • The first thing to do is to read and understand the guidelines.
  • The next step is to write an authoritative piece based on a primary keyword, organization, or individual in your niche. It must be factual and non-promotional.
  • Now create a website, page, or subdomain that defines the concept and contains comprehensive information, including all the pain points related to the keyword.  For example, if you are in the fashion industry, you can talk about fashion in general, the problems faced by manufacturers, the common pitfalls of using some equipment, the secret lives of fashion models, and so on.
  • Next, jump into the Wikidata community, and socialize. Don’t create a topic until you have contributed positively to the community and established your own personal vibe. If a new member jumps in and creates a topic, it could be flagged by the editors. You should try to create a topic that doesn’t already exist in the community.

Here’s an example:

Let’s say you sell products related to the fashion industry, specifically industrial sewing machines. One of your top sellers is the Brother brand.

Here’s what you should do:

  • Use Google to check whether information on Brother sewing machines shows up in the knowledge graph. I checked. It doesn’t. There’s no knowledge graph for Brother sewing machines as of 8 June 2016.
  • Write an exhaustive piece on Brother sewing machines on your subdomain or the website you have specifically created for sharing knowledge.
  • Create a topic on Wikidata (for example: History, Evolution, Pros and Cons, and Current Status of Brother Sewing Machines) and choose a channel to publish your data on (any one of the Wiki properties; in my case, Wikipedia).
  • Write your statements, and link to appropriate references. You must link keywords and brands to public documents (use the documents hosted on Wiki sites), and one of your links or references must be to the site you created.

image01

Your page must be strong and backed by data. Fluffy or thin pages are deleted by the editors.

You can even add social media URLs to the reference pages. It would be a good idea to create a group discussion on LinkedIn related to the topic, and link it as a reference on your Wiki page.

In addition to this, you must go to each Wiki site and edit or contribute to topics that contain your keyword. Don’t forget to write an authoritative piece on your subdomain or website and link to it as a reference. For the example above, the keywords would be fashion, sewing, clothing, models, etc.

2. Get into Google News

News articles get pulled by Google on two SERPs—the traditional SERP you’re used to and the News section.

You may not have thought of Google News as a traffic source, but consider my point. It’s a traffic wellspring!

Check out this screen shot:

image05

To get into Google news requires perseverance, honest reporting, cutting-edge articles, and regular updates.

If you are up to it and want your website to show up on the Google News SERP, here’s what you should do:

  1. Start a “News” section on your blog/site.
    Update it regularly (1-2 newsy posts a day is a good practice).
  2. Publish authoritative, unique, original, and newsworthy content. For research, set up a Google Alert for keywords in your niche.
  3. Informational articles such as how-tos and guides do not qualify. Every post must be newsy.
  4. Do not publish aggregated content.
  5. Every news article you write must be authoritative.
  6. The byline of each post must be linked to the author’s profile, which should contain their contact information and links to their social media profiles.
  7. Follow the Google quality guidelines before starting your news section.
  8. You need to subscribe to a paid Google account to become a Google News Partner because you can’t get in with a free account. The best thing is to sign up for a Google Apps email account, available for as low as $5 per month (http://ift.tt/1YdgnK7).
  9. Finally, start publishing, and enroll as a Google News Partner after building up sizeable content (at least 50 pages).

Yeah, it reads like a slow process, but it’s worth millions!

3. Register with Google Posts

Heard of Google Posts?

Let me rephrase.

Have you ever seen a carousel on Google SERPs? Something like the image below. Notice the section outlined in red:

image10

The posts contained in such carousels are Google Posts.

Google Posts isn’t commercially launched yet. There’s a waitlist, and you must get on the waitlist.

Google Posts allows verified and prominent individuals and organizations to create content (text, images, videos) on the fly and publish instantly. Once the posts are published, they will be visible on Google SERPs when a user searches for topics and keywords within that niche.

The hassle, of course, is that you can’t start using Google Posts immediately. If you are an established organization or a prominent individual, you should sign up and reap the benefits when it goes live.

4. Use Accelerated Mobile Pages (AMP) HTML/JS

AMP is a new coding standard, and the way it is shaping up, it seems that it will go on to become a global HTML coding best practice.

I highly recommend you research it and implement what you can.

Think of AMP HTML as regular HTML with some restrictions that reduce clunkiness and help generate reliability.

AMP HTML (and JS) increases the loading speed of your web pages, which is an extremely important factor. This protocol is on its way to become a huge ranking factor.

Google has already included it in its Search Console, and many web developers around the world are quickly adopting it.

Remember the time when Google made mobile-friendly design a ranking factor?

Developers were slow to pick up on it, and when their site rankings dropped, there was panic.

That’s why I encourage you to get started on AMP right away and to keep your site AMP-ready. Moreover, AMP will make your pages load faster, which will help you rank higher and attract more traffic.

5. Use the Skyscraper Technique

Did you know it was Brian Dean of Backlinko who coined the term Skyscraper Technique?

image04

Although it’s simple when you think of it, it requires some pretty intense work.

Does it work? Yes, it does. Sites with traditionally low traffic or in traffic slumps have experienced an uptick in traffic after using the technique.

image03

Here’s how you should exploit it:

First, simply research the top-shared content in your niche. You can use BuzzSumo or EpicBeat.

image07

Next, you should:

  • Select 2-3 top posts in your niche. These will serve as the basis for your research.
  • Write a better and more in-depth article (with a new title). You can do this by picking up the phone and interviewing appropriate experts, reading industry white papers, or checking out research reports. There are plenty of ways to improve upon what currently exists.
  • Market your article. Try to market it on the same channels and groups as the original article. I have no doubt that your article will be picked up and talked about.

Result: Traffic, shares, and more traffic.

6. Create an FAQ page in your niche

There are three things you must be aware of:

  1. Personal assistants, such as Siri, and voice search tools, such as Google Voice search, are getting smarter by the day. Google also recently unveiled the Google Assistant, an AI like Siri, at its I/O Conference.
  2. The number of people using their personal assistants to help them with their online search or scheduling tasks as well as the number of voice searchers are growing each day.
  3. Most voice searches or requests typically start with a question word (what, when, how, where, which, etc.).

One of the key takeaways from the Google I/O developer conference notes was that over 20% of the searches on the Google app on Android in the US were performed by voice.

I don’t have the stats for Siri, but if you put two and two together, it’s easy to infer that your SEO must be ready for voice search/voice assistants because its use will keep increasing over time.

How will you get your website ready for voice search?

By developing an FAQ page in your niche.

An FAQ page can easily leverage both the question word and the keyword/correlated keywords.

How will you collect data for your FAQ page? Here are some ideas:

  • Learn about the pain points faced by consumers in your niche. You can learn about these online (forums or social media) and by conducting a customer survey.
  • Visit government and non-profit websites where people complain about products and marketing tactics.
  • Check out Amazon and eBay for product complaints/nasty reviews (in your niche).
  • Buy an e-book that talks about the pros and cons of your niche.
  • Make a list of the questions that a lot of customers have in common.

Finally, take all this research and create a giant FAQ page that is neatly divided into categories.

Make each question shareable, and write detailed and helpful answers. Do this, and you’ll quickly get some traffic to your site.

7. Become an expert in your niche

Sounds like a tall order, right?

But it’s not as difficult as you think.

You can increase your website’s traffic by growing your personal brand. I spent about a decade cultivating my personal brand. I then used that personal brand to boost traffic and generate high-converting leads, creating several multi-million dollar businesses.

You can do the same. Here is how.

Start sharing your knowledge tactfully and helping others without giving away your business secrets.

First, register at Q&A sites such as Quora, Yahoo Answers, and WikiHow. Join LinkedIn groups, and reach out to other sites in your niche that could benefit from your guest authorship or input.

Start answering questions and helping users. Do not promote your business or link to your website.

If your answers are helpful, users will start requesting your help. When you see help requests coming in, it’s time to strike (in a good way, of course).

From this point on, help people, but link back to your article or site when you do so.

Followers and browsers will follow your link, and your site traffic will multiply like crazy.

Yahoo Answers, LinkedIn, and Quora are liberal with links, but WikiHow has a tough backlinking policy, so be careful. Whatever you do, be polite, and write factual helpful information.

8. Don’t spread yourself too thin

Many website owners do all the right things and still wonder why their traffic volume is static (or decreasing).

The answer could be that you may be doing too many of the right things.

There are tons of SEO and content marketing tips available on the web, and while reading as much as possible is a good thing, trying to do everything may prove to be counterproductive.

Content marketing is performed on social media and blogs, which are user-driven. Viewers expect the writer or poster to interact with them and follow up on their articles.

If you’re into excessive content marketing, you won’t have time to interact. You’ll also feel burnt out doing too many things at the same time.

My advice is to stick to three or four social media channels (Facebook and YouTube are important). Once your traffic and sales increase, you can consider hiring someone to handle other social channels.

9. Influencing the influencers

You may have heard that influencer marketing is dead, but I can guarantee you that if any influencer links to your post, a swarm of traffic will follow.

Now, you cannot overtly approach an influencer and request that person to promote your content. Why? Because the minute the influencer reads your first line, they’ll understand what you want. Honestly, it’s a turnoff.

Influencers receive hundreds of content promotion requests every month. They can spot one from a distance.

Here’s what you can do instead. Influence and motivate the influencer to share your content.

I’ll show you how you can attempt that with an example.

Let’s say I am targeting “men’s fashion” as my keyword phrase. I Googled “top blogs on men’s fashion.” There are plenty of meaty results:

image00

I visited one top blog, Off The Cuff, and found it was founded and owned by Christopher Hogan.

Next, I visited Christopher Hogan’s Twitter page. It looks like he tweets often, and some of his tweets are about formal fashion in different seasons (he has 3,300 followers. It’s a bit low, but there’s a twist in the tale).

That gave me an idea—a content strategy that can be endorsed by many influencers (with a gazillion followers).

image06

Here’s what I’d do next:

  • Check around the other top blogs. Figure out which bloggers have thousands of followers on Twitter or Facebook.
  • Read their posts/tweets. Search for their interviews online to figure out what motivates them.
  • Create an article (or video or infographic) based on my research. If I wanted to influence Christopher Hogan, I would create an infographic or write an article based on formal fashion for men for summer. I would stock the items that feature my content in my online store. I could perhaps title it “Men’s Formal Fashion for The Summer Inspired by Christopher Hogan Designs” (or some other designer).
  • I would then tweet it to him or post on his FB page. If it appeals to him (and it should because I would have spent a whole lot of time and love making it), he will share it. That would get me targeted traffic that has the potential to convert.
  • Even if he doesn’t retweet, I know I’m sitting on killer content bound to get noticed by guys who strut around in formals during the summer.

What I have given you is just an example. And it’s only the tip of the iceberg when it comes to the potential of this technique.

Use your creativity to devise even more advanced and informative content within your niche.

You can use other tools, such as Followerwonk or Buzzsumo, to find influencers and apply the same technique.

10. Research e-commerce keywords

There are so many articles floating around on keyword research that I wasn’t sure whether I should include this tip.

I decided to include it.

E-commerce is a serious business. If you know what customers are exactly searching for, it could be rock-and-roll time for your sales and traffic.

Shoppers who have finished their research typically head to retail sites such as Amazon to buy stuff. As I’m sure you’re aware, Amazon is the world’s largest e-tailer.

Researching keywords on Amazon and including them in your content can be a rewarding SEO task.

To research keywords on Amazon, you need to subscribe to a paid keyword research service.

But I’ll show you how to research for free. Here’s the technique:

First, choose your product on Amazon.com (it’s “men’s fashion” in this example):

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Next, select “men’s fashion” in “All Departments.”

Then, now check the results page. Notice the filters and categories in the column on the far left.

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Finally, expand each category, and copy the keywords that drop down.

These are the keywords that real shoppers with ready-to-swipe credit cards search for (on Amazon). Use these very keywords in your content.

Conclusion

If your traffic has dropped because of slow loading pages, lousy server, clunky coding, malware, unfriendly UI, etc., no amount of SEO, SMM, or PPC can help you. Plus, you’ll end up wasting a ton of money.

Fix the basic issues first, and then move on to marketing and SEO.

The tactics I have recommended will help you attract traffic that has the potential to convert.

It’s worked for me. I’m confident it will work for you too.

Tell me how it goes! And let me know about both your successes and your challenges. I want to help.



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RKR Hess changes name

RKR Hess Associates, perhaps the most well known engineering firm in the Poconos, is dissolving as a corporation, though its current work will continue under a different name.RKR Hess posted a legal notice Friday announcing the corporation will “dissolve voluntarily and that the board of directors is now engaged in winding up and settling the affairs” of Hess.The Hess assets, contracts and employees were acquired in September 2012 by Universal Technical Resource [...]

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Questions About Poor Credit, Shaving, Potatoes, and More!

What’s inside? Here are the questions answered in today’s reader mailbag, boiled down to summaries of five or fewer words. Click on the number to jump straight down to the question.
1. Pricing for a new business
2. Handling windfall
3. Alone and disabled
4. Starting off with poor credit
5. Walking away versus security
6. Frugal fun that isn’t boring
7. Inexpensive shaving without safety razor
8. Cheap stuff scares me
9. Thoughts against the latte factor
10. Using the air conditioner
11. Huge potato abundance
12. Feeling trapped

This past weekend, my family (and I) attended the Des Moines Arts Festival, which is a free summer arts festival that happens annually right in the heart of downtown Des Moines.

The festival mostly consists of several hundred booths by local and national artists showing off their wares – painters, sculptors, metalworkers, photographers, and so on. There were a lot of food vendors, as well as a large section with child-friendly activities.

On the day we went, the heat and humidity were practically oppressive, but we still wound up staying until just before the festival closed down for the day.

For our family, the main value wasn’t in buying things or anything like that – we weren’t looking for art for our home. We were looking for inspiration.

Afterwards, though, one of the first things that happened was that our children attempted to recreate some of the best things they saw at the festival. They made drawings of some of their favorite pieces and seem to be inspired to sculpt as well.

To me, that was the best reason to go to the arts festival. It inspired our children to create – and it was free.

(Also, a big shout out to the glass sculptor who was incredibly kind to my oldest son and talked to him at length about glass sculpting, even when there were a couple people there who might have actually considered purchasing his wares.)

Q1: Pricing for a new business

I am starting a small business but the pricing is my down fall. It’s simple assisting people with their parties, prepping their cooked food, setting up the buffet line, replenishing when needed, breaking it down, and cleaning up. My question is do I charge by how many people? And if there’s extra work, how much do I add?
– Carrie

My suggestion would be to look online for a business in another area of the country with a comparable cost of living to your own and see if you can find one that matches the services you’re providing, then simply ask that person for advice.

Since that person is in another part of the country, you two won’t be in competition with each other, and someone with experience in the field will be able to give you much better advice than I ever would.

Just look around for areas of the country with a similar cost of living and culture as your own area (for instance, living near Des Moines, I’d probably look for quotes from Minneapolis and Omaha) and then find businesses in those areas that match your own services, then ask them for startup advice.

Q2: Handling windfall

I’m in my 70’s with a hundred thousand in the bank.. I have no idea what to do with it. My uncle had me on his account when he passed away. I don’t own anything except my car and I just don’t see buying a house at my age is a good idea. What say you?
– Nina

If you don’t have any purpose for spending the money, then just hold onto it for emergencies. You may find a need to travel unexpectedly for some reason, for example, or you may find a need to suddenly move to a different apartment, or you may need cash for a medical issue, or you may need to help out a friend or loved one. Cash in the bank can help with all of these things.

You seem pretty content with your life right now, so I’d stick with that contentment and add to that the security of having money on hand to deal with those kinds of unexpected expenses.

Also, given your age and the relative insecurity of the stock market over the short term, I’d probably just keep the amount in cash in a savings account for now. I don’t think that your potential uses for the money would be benefitted by having that money in the stock market where you might lose money over the short term before you need to spend it.

Q3: Alone and disabled

My question is how can I get help to get on my feet? My mom died several months ago then a week later my husband died then I moved and been abandoned by everyone in my life. I have only disability to live on which is not enough. By the time my bills are paid I don’t have enough for food. I can’t get help from our wonderful welfare system so can you help me find a way to survive I am all alone and no I know cares although they all said they would be here for me they’re not, so now what? I would like any advice you could give.
– Peggy

Since I don’t know many actual specifics about your situation, my best advice to you is to seek out a pastor at a local mainline Protestant church in your area – Methodist, Lutheran, Presbyterian, Episcopalean, and so on.

I’m not recommending this because I think that religion is the perfect solution to your problems – it is beneficial for some but nowhere near universal – but that pastors at those churches are usually incredibly compassionate people with their thumb on the pulse of charitable help in the community as well as meeting the needs of the disadvantaged.

I have known a lot of pastors in various denominations and I can say with certainty that if I ever found myself alone and down on my luck in a community anywhere in America, the first place I would turn would be to the pastor’s office in a mainline Protestant church. I am very confident that I would get a great deal of help from the person behind that door.

Q4: Starting off with poor credit

I love the Simple Dollar and have been lucky to have had parents who coached me on financial responsibility from an early age. However, I recently became friends with someone who is not from the same financially-minded, upper-middle class background as me, whose father passed away unexpectedly when he was younger and mother has been working multiple minimum-wage jobs to support the 3 children for the past 6 years. Anyway, this young man is now 20 years old and was distraught because his credit seemed “ruined” as he couldn’t get approved for electrical service, credit cards, phone service, etc. He asked his mature, adult friends and they recommended he get a credit card and pay off the balance to build a history, so he applied for several. In reviewing his credit report yesterday, he has multiple “hard pulls” on his credit from attempting to rectify this situation and therefore his credit is poor, even though he has never had debt before.

I know he should get a secured card, his brother just co-signed a car for him so that will help, etc. but I’m just bewildered and at a loss at how much a couple of innocent mistakes made by a young man without the guidance to direct his financial decisions has set him up in such a bad place already. My first instinct is to DO something, but I don’t know where to start. I’m also a high school teacher at a low income school and want to make sure my students avoid similar problems…. help?
– Carrie

This is one of those issues that I can see from both sides. This individual made some mistakes in his youth, ones that are now really costing him in terms of setting up an “adult” life. On the other hand, banks and businesses rightly view him as a credit and overdraft risk – it’s a risk to take him on as a customer because the history that’s available about him is one of missing payments and poor credit.

The best thing he can do is look for a financial institution that will sit down and look at his life in a non-automated way and help him find tools that he can use to start rebuilding. I’d strongly encourage him to visit a local credit union to start, as that’s (at least in part) the purpose of credit unions. They’re meant to help people in the community who need to establish credit. You’re correct that something like a secured credit card is a good first step.

As for teaching students about this, ask this young man if you can use him as a case study in your classroom. Take away some of the identifying items and literally use his story as an example of what can happen to you if you make these kinds of mistakes. If he’s willing to talk about it, invite him to speak to your class.

Q5: Walking away versus security

I’m 55 years old. I have worked for a half dozen companies over the year. I have been contributing to a 401(k) plan since I was 26 and most years I contributed 20% of my income because I did the math and saw what was coming. For a while I had matching contributions too. So right now I have enough to retire and live off of about 2.5% of the balance each year.

Whenever I think about retiring though I get worried about whether I really have enough saved to actually retire. I have a stable job that I like well enough and every year I save more and let things grow without withdrawing, the higher the balance and the better I feel about a 3% withdrawal rate which means that my “take home” would actually go up in retirement.

How do I decide what the right moment to walk away is?
– Henry

In your situation, the right moment to walk away is the moment in which you think you would be happier on a daily basis doing something else besides going to work while keeping in consideration the happiness you get from continuing to build up your retirement security.

At some point, you’ll likely begin to feel like you’d rather spend your days doing something else, like spending your days fishing or working on a different project. That’s the time to retire.

Retiring before then will leave you without direction and missing your job. Retiring after that means you’ll go through time at your job where you feel miserable having to go to work. Neither one of those is desirable.

Listen to your heart. You’ll know when it is time to leave.

Q6: Frugal fun that isn’t boring

What do you do for fun that isn’t boring? Everything fun seems to cost a lot of money either for the tickets or the gear. All the free stuff you mention seems terrible.
– Tyler

The idea of “boring” varies a lot from person to person. There is almost nothing that I personally find “boring” or “terrible” because I have a lot of interests. I often lament that I have a lack of time to do all of the things I’d like to do, and that’s just things that are essentially cost-free.

My only suggestion to you is to try a lot of things, but try them with an open mind. An open mind is key here. If you go into trying something new with the idea already implanted in your head that the thing you’re about to try is going to be terrible, it’s almost always going to be terrible because you’re not giving it a fair shake.

Many of the things I now enjoy doing the most in my spare time are things that, at some point in my life, I felt I had no interest in. I was never particularly interested in hiking until the last ten years or so of my life. My interest in board games didn’t really launch until I was an adult on the cusp of marriage.

Q7: Inexpensive shaving without safety razor

I tried using a safety razor for about a month. Never got a close shave with it and it often just shredded my skin and left lots of cuts on my chin and cheeks. The only razors that don’t brutalize my skin are the cartridge razors with really expensive refills. Any suggestions on how not to spend $2-3 per shave?
– Alex

First of all, you don’t need to throw away the cartridge on a cartridge razor after the first shave with it. Even the most sensitive skin can be fine with multiple uses of a cartridge razor. Try using them two or three or four times.

Second of all, you can “sharpen” cartridge razors (you’re actually honing, not sharpening, the blades) by using a device like the RazorPit. That little tool has allowed me to keep using the same cartridge on a razor for more than a month at a time.

Third, my experience with shaving with a safety razor versus a cartridge has been that when you shave with a safety razor you have to shave completely differently. With a safety razor, you have to be very very light with your touch, whereas with a cartridge razor you can get away with pushing down quite hard – in fact, sometimes you almost have to do this to get a good shave with a cartridge. Shaving with a safety razor in the same way I shave with a cartridge razor would result in a lot of cuts and nicks and blood. Not pleasant.

Try those things and whether you stick with a cartridge or a safety razor, your cost per shave will go down.

Q8: Cheap stuff scares me

I tend to buy expensive versions of things because whenever I see a lower price, I tend to assume that the manufacture of that item cut some serious corners and I envision the consequences of that as being a disaster for my health or my home. How did you get over this and switch to buying store brands?
– Aiden

I bought store brands and tried them. They worked just fine 98% of the time. When they worked for my needs, I stuck with them. That’s really the full story.

The truth is that if you buy a store brand and find that it doesn’t really work out for you, then don’t buy it again. The only “risk” that’s involved is the relatively low cost of buying that store brand, and chances are that you’ll find some use for it.

Not only that, most store brands are simply identical to the name brands, just with a different label on the packaging. There is no difference between store brand and name brand ketchup, for example – look at the ingredient lists and the nutrition fact labels.

Q9: Thoughts against the latte factor

Do you have any thoughts on this article?

You recently sort of defended the latte factor concept. Thoughts?
– Eric

I agree with the idea that big things like housing costs have a big impact on a person’s finances. However, to say that small costs don’t matter, particularly when those small costs are repeated much more frequently, makes little sense to me.

According to the logic presented in that article, if something costs you $200 a month, it makes sense to try to trim it. But if something costs $7 a day, it’s not a big deal and can be overlooked.

The problem is that the $7 a day expense adds up to $210 over a typical month. It’s actually bigger than the monthly expense, it just doesn’t look that big. Not only that, that daily expense is usually for something less important than the monthly expense.

The real problem is perspective. If you make the perspective on everything into an annual cost, then things become clearer. How much are you going to budget this year for your daily $7 coffee? $7 times 365 is $2,555. Is that a rational annual budget line item for coffee, especially if the average American take-home income is around $50,000 a year?

My solution for things like this is to budget a certain amount of “fun money” every month that I can spend as I please. I might choose to buy a coffee every once in a while out of that money, but if I do it every day, I literally won’t have money for other things I might enjoy. The “latte factor” would eat up all of my “fun money” if I consumed a latte every day.

Q10: Using the air conditioner

My husband and I work different shifts. I leave for work at about 7:30 in the morning and he gets home around 11 in the morning. During those three and a half hours no one is at home. Are we better off shutting off the AC during those hours and then my husband turns it on when he gets home and it runs for a long time to get it cool again? Or should we just leave it on so that it runs occasionally during those hours and it’s already cool when he gets home?
– Lila

There’s no “right answer” here, as it depends on the humidity in your area, the quality of insulation in your home, the actual high temperature that might be reached by 11 AM, whether there are hardwood floors in your home, whether the sunlight directly hits your home in the morning, and so on.

With all of that uncertainty, I’d probably lean toward this solution: when you leave in the morning, close all of the curtains and blinds and then leave the temperature low. That way, your home will heat up as little as possible while you’re gone, which means that the air conditioning won’t have to run as much.

It might not be the perfect solution, but without having a ton of additional information about your home, I can’t really give you the perfect answer.

Q11: Huge potato abundance

What can I do with a ton of potatoes? Like a couple hundred pounds of potatoes? I was able to buy them for pennies a pound as long as I carried them away myself so I loaded up my trunk twice with potatoes.
– Dennis

Sell them for a profit? That’s my first reaction. See if any of your neighbors need potatoes and sell them off at a small profit from what you paid, but at a price lower than what they can get in the store.

If you’re going to keep them around yourself, store them in a cool place with good ventilation, but where the temperature doesn’t dip below 50 F or so. Low temperatures cause them to get discolored and causes a flavor change that you probably want to avoid. Don’t wash them until you’re ready to use them, either. If you do those things, you can store them for quite a while.

You can freeze potatoes reasonably well. The trick is remove as much water as possible from whatever form you’re freezing (by squeezing them in towels), then spread the potatoes out on a cookie sheet and freeze them immediately. After your hash browns or French fries are frozen, you can bag them in freezer containers.

Q12: Feeling trapped

I have a job that pays $78,000 a year that’s about as employee friendly as can be, a great family, and a nice house, and all I can think about is how trapped I feel and how I just want to run away and escape from all of this. I spent a decade of my life building these prison bars and I’m basically completely unhappy with everything.
– Marvin

Every choice a person makes in life means that they’re closing the door on other options. That’s just the nature of life. Whenever you choose to spend money or time, you’re choosing not to spend that money or time in other ways.

Sometimes, we all regret the choices we made in the past regarding our money and time. I have lots of regrets about how I once spent my money and time. I try to do better than that each day.

My advice to you is to look at the life you have now and think about what elements you actually would miss if they went away and the ones you’re responsible for. Preserve those elements, then work to replace the other elements that you don’t like. Change your hobbies and your free time use. Look into a new career. Change as many of the variables as you can change.

You may also want to consider the possibility that a medical issue of some kind is involved. I would talk to your doctor about this in full detail. It may be something as simple as taking a daily medication that replaces something your body is lacking, or even a vitamin or mineral imbalance.

Good luck.

Got any questions? The best way to ask is to follow me on Facebook and ask questions directly there. I’ll attempt to answer them in a future mailbag (which, by way of full disclosure, may also get re-posted on other websites that pick up my blog). However, I do receive many, many questions per week, so I may not necessarily be able to answer yours.

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This Sweet Cover Letter Helped One Guy Land His Dream Job


How many jobs have you applied for when you really needed a paycheck?

For one British man, whose partner says they were “desperate” and living off $1.50 per day, it was a lot.

Finally, on his 50th application, a unique cover letter landed him a job — a very sweet one at that.

Here’s what he wrote.

The Letter That Finally Landed This Guy a SWEET Job

“My partner was on his 50th job application and very tired when he sent this off to Baskin Robbins,” Reddit user MrsWhyNot explains.

“It got him the job.”

As soon as you read it, you’ll know why we quickly fell in love with the applicant — and his unique approach to cover letters.

To the hiring manager,

I will start by saying, I LOVE ICE CREAM like no other person that will apply for this position. I have often been regarded as an enthusiast of all frozen dairy goods, however I still do not feel qualified for such claims until I have worked for the king of all ice-creameries, that is, Baskin-Robbins. My love of ice-cream began at an early age when my friends and I would purchase 2 litre tubs and eat them in there (sic) entirety with our debit cards, a tradition for which we still continue to this day. I am currently living in an apartment in the centre of (X) with no transport or drivers licence, however I would sprint the 8 miles a day to work for your glorious creamy establishment. My favourite flavour of ice cream is Cookie Dough. If you are looking for the best scooper in town, then look no further as I am quite the scoop. I am available to work all days of the week including sundaes.

Thanks a gelato,

Yours sincerely,

Joseph [BA] 🍦🍧🍨🍰

Pretty fantastic, right?

And even better, his partner says it’s all true — and Joseph’s super excited to start his new gig.

“He loves Baskin Robbins, to the point that he even thought working there was too much of a dream to even try for,” she explains. “Which is why he sent it as a half joke. He is bouncing around like a child right now and is mid way through memorising their 52 flavours.”

(She also notes he won’t actually run to work; he will, instead, take the bus.)

Moral of the story?

Even if you don’t think you’ll get a job, you’ve got nothing to lose — so apply anyway. And don’t be afraid to think outside the box.

“Sometimes honesty, personality, and a bit of risk is what you need,” MrsWhyNot points out.

I completely agree — do you?

Your Turn: Have you ever taken a silly approach when applying to a job?

Susan Shain, senior writer for The Penny Hoarder, is always seeking adventure on a budget. Visit her blog at susanshain.com, or say hi on Twitter @susan_shain.

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Annuity rates fall in response to Brexit

Annuity providers have begun to reduce rates in response to the referendum result and the subsequent drop in gilt yields.

Annuity providers have begun to reduce rates in response to the referendum result and the subsequent drop in gilt yields.

It emerged this morning that both Just Retirement and Retirement Advantage have implemented rate cuts that will see annuity purchases receive a lower level of income.

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There's something for everyone at Beef Jerky Outlet in Tannersville

Gourmet and exotic jerky — including kangaroo jerky— biltong smokies, seasonings and hot sauce are all on the menu at the new Beef Jerky Outlet at The Crossings in Tannersville."The wide variety of wild game proteins, it’s unusual to find items like Alligator and Kangaroo in the Northeast, said Danielle Durange, a senior media strategist for 919 Marketing Company and spokesperson for the Beef Jerky Outlet. "Also, the overall quality of the appearance of the [...]

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10 Cities Where Your Paycheck Will Go the Furthest

You may have seen our lists of states where you could earn more money.

Or save more money.

Though interesting, those lists come with two caveats: States include many different regions, and depending on where you live, your salary doesn’t always reflect your buying power.

A new study from Pew Research Center, on the other hand, takes both those factors into account.

By adjusting average weekly wages for cost of living, Pew determined the 10 metropolitan areas where Americans earn the most — and the 10 where they earn the least.

Keep reading to see the surprising results.

Where Americans Earn the Most and Least

For the study, Pew used Regional Price Parities (RPPs) — which “measure local price levels in each of the nation’s 381 metropolitan statistical areas” — to adjust each region’s average weekly wages.

“High regional price levels can erode the real value of wages, but relatively low prices can effectively offset low wages, at least to some extent,” it explains.

Here are the results:

cost of living

Source: Pew Research Center

A few surprises on the list, right?

I couldn’t believe Silicon Valley came out on top.

I knew wages there were great, but I figured they were offset by the area’s insanely high cost of living.

That said, the results also show you don’t need to move to California to find well-paying tech jobs.

Two lesser-known tech hubs — North Carolina’s “Research Triangle” and Huntsville, Alabama — joined NorCal on the list of highest wages.

Thinking about moving? Here are a few other posts that might help:

Your Turn: Did any of the cities on these lists surprise you?

Susan Shain, senior writer for The Penny Hoarder, is always seeking adventure on a budget. Visit her blog at susanshain.com, or say hi on Twitter @susan_shain.

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Kids Already Bored This Summer? Sign Them Up for Apple’s Free Day Camps

If you live near an Apple store, your kids could be in for a unique learning opportunity this summer!

The company is offering free Apple Camps this summer to teach kids how to create with technology.

Kids ages 8 to 12 can join the camps for free and “broaden their creative horizons by making movies, creating interactive books and more using Apple products.”

Camps take place at participating Apple stores and run for an hour and a half per day for three days in July. Dates and times vary by location.

Camps include:

Coding Games and Programming Robots

Kids will use the Tynker app and Sphero robot to learn the basics of block coding for games.

They’ll use what they learn to program their own robots to perform tasks and complete challenges!

Interactive Storytelling With iBooks

Take the fundamentals of writing a story to the next level. Interactive books are the next wave of storytelling, and this camp helps your kids create their own.

Campers will become authors by storyboarding, drawing illustrations, adding sound effects and Multi-Touch features and publishing books using iBooks Author.

Stories in Motion With iMovie

Kids get to be writer, director and producer in this camp. They’ll learn how to storyboard ideas, shoot video and create and edit films in iMovie.

How to Register

To reserve a spot for your kid(s), choose your city and find a nearby Apple store here.

Select your preferred dates and times, and register your child. Space is limited and registration is first come, first served, so sign up now if you’re interested!

Your Turn: What are your kids doing while school is out for the summer?

Dana Sitar (@danasitar) is a staff writer at The Penny Hoarder. She’s written for Huffington Post, Entrepreneur.com, Writer’s Digest and more, attempting humor wherever it’s allowed (and sometimes where it’s not).

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Advantage goes to Wimbledon for top house prices near a tennis tournament

With the Wimbledon Championships starting today, tennis fans will descend on the All England Lawn Tennis Club in South-West London to watch their favourite players – but most couldn’t afford to live anywhere near its grounds, new data has revealed.

With the Wimbledon Championships starting today, tennis fans will descend on the All England Lawn Tennis Club in South-West London to watch their favourite players – but most couldn’t afford to live anywhere near its grounds, new data has revealed.

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How to Earn Money From Home as a Tutor

Tell us about your entrepreneurial journey. In 2006, I had been a stay-at-home mom for just over a year. I loved it, but I felt like my brains were leaking out my ears. I asked my oldest sister what I should do. Like all good older sisters do, she told me exactly what to do: […]

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