Opportunity Lurks in the Energy Sector as Oil's Rout Continues

Oil is trading at less than $40 per barrel, but some analysts see a slight turnaround in 2016.

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3 Overseas Retirement Spots With Great Weather

These cities have pleasant temperatures during every season.

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6 Ways to Maximize Social Security Benefits

Try these strategies to get bigger Social Security payments.

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What Happens to Your Debt After You Die?

Here's where that money goes after you go.

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4 Steps to Attract Recruiters to Your LinkedIn Profile

A new feature will change how job recruiters search for and identify good candidates.


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10 Painless Ways to Save More for Retirement

Try these strategies to boost your savings rate without significant sacrifices.

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How to Save on Thrift Store Outfits

You can find even the fanciest outfits for less when you shop secondhand. 

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7 Money Mistakes to Avoid in 2016

If you don't want to live paycheck to paycheck, follow this advice. 

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Investing Terms and Conditions of Use

These Investing Terms and Conditions of Use may be modified at any time and from time to time, and were last updated on December 15,...

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10 Retirement Resolutions for 2016

Take these steps to improve your retirement readiness next year.

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6 Steps to Wow the Big Boss at Your Company Holiday Party

Overcome your fear and introduce yourself to the corporate bigwigs at this year's holiday party.

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5 Signs Your Boss or Co-Worker Is an Office Bully

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Yieldcos Offer a Bright Spot for Solar Investors in 2016

An institutional investor-led slump could be a bargain opportunity for retail investors.


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Who Invests Better: Men or Women?

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3 Business Gift-Giving Ideas for the Holidays

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Last-Minute Holiday Shopping Tips

With some careful planning, you can stay on budget. 

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It's the 'Good Season' for the Stock Market

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Money Can’t Buy Love, but Happiness? Maybe. Here’s What One Report Says

Can money really buy happiness? Maybe.

It all depends on how much you earn — and how you spend it.

There are two steps involved in using money to buy happiness: earning enough money to cover your expenses, and spending your extra money on experiences, PayScale reports.

Step 1: Earn $75,000 or More

It’s pretty clear financial stability is a strong component of happiness, but the tipping point comes after your household begins earning $75,000, according to a 2010 Princeton study.

Earn less than $75K, and you might spend a lot of time stressed out about making ends meet.

Earn $75K or more — or whatever amount your household needs to cover its expenses and enjoy a few treats — and your next raise won’t significantly increase your happiness unless you spend the money deliberately.

Step 2: Spend on Experiences and Avoid Keeping Up With the Joneses

PayScale suggests you can maximize your money-related happiness by spending your extra cash on experiences — not things.

New experiences, such as taking a vacation or picking up a hobby, create happiness — both in the moment and in the continued form of new memories, skills and strengthened relationships with loved ones.

What Shouldn’t You Spend Your Money On?

Keeping up with your friends and peers.

If you compare yourself to the people around you, you might start to think you need a better car or bigger house. You’ll spend money on items you don’t truly value.

This includes comparing yourself to other people’s Facebook and Instagram posts.

Some of us feel dissatisfied with our own life after seeing our friends’ photos — not to mention social media’s constant advertising. It creates the urge to buy more things we don’t really need.

What Does PayScale Advise?

“The focus should be on what happiness and success look like for you, not what it looks like for everyone else.”

Want to know more? Read the full story at PayScale.

Your Turn: Do you believe money can buy happiness?

Nicole Dieker is a freelance writer focusing on personal finance and personal stories. Her work has appeared in The Billfold, The Toast, Yearbook Office, The Write Life and Boing Boing.

The post Money Can’t Buy Love, but Happiness? Maybe. Here’s What One Report Says appeared first on The Penny Hoarder.

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The Step-by-Step Guide to Building an Audience Before Your Business Launches

It starts with a simple question:

How do you create a profitable business?

And while there are many answers, there are two basic models that all businesses follow.

The traditional method involves creating a product first and then finding customers to buy it.

And while it’s always been used to some extent, the second method typically hasn’t been as popular until the last few years.

As you might have guessed, the second model involves finding customers first and then building a product you know they’ll buy.

Both have their advantages and disadvantages.

With the first model, you’ll start bringing in revenue quicker. However, you’re more likely to have a poor product-market fit and create something that not many people are interested in.

With the audience-first model, you build the audience first. The best way to do this in most cases is with content marketing.

You build up a readership in a particular niche and then find out what its biggest problems are.

Finally, you solve those problems with a great product, which can lead to unbelievable conversion rates.

The downside is that it can take several months before you start seeing significant revenue.

But which model is better?

The answer is that neither is better in all cases.

Both models have been used successfully to build tons of successful businesses, so what’s best for your business depends on your preferences, skills, and investment capital.

If you can afford to delay revenue while you build up an audience, it’s the safer option (although it’s never a sure bet).

And if the audience-first method sounds interesting to you, you’ll love this post.

I’m going to break down the 7 steps behind building an audience with content and then creating a successful product for that audience. 

Step #1 – Find a customer in the right types of markets

You don’t often build an audience by accident.

It takes a methodical approach to find an audience and then build things (i.e., content) that they appreciate.

When it comes to picking an audience, there’s only one rule I recommend you follow: pick an audience you care about.

You’ll be creating high value content and tools for this audience for several months with no real benefit to you other than the promise of future profit.

It’s really tough to stay motivated if you’re creating content for someone you don’t care about.

Personally, I love marketing, and that’s why I write marketing advice for marketers, small business owners, and entrepreneurs of all types.

I care about my audience, and that’s what motivates me to continue to produce great content even if money wasn’t an outcome.

So make a list of potential audiences that you care about and could see yourself helping for months on end with no return.

You might have more than one audience that could work, but you’ll have to pick one at the end. Try to get as specific as possible (i.e., find your niche).

For example, if you like marketing, don’t just say your audience is “marketers.” Narrow it down to something like “small business owners who are trying to start using content marketing.”

That’s a very specific audience, which allows you to focus fully on helping them. You can always expand later (like I have, over time).

But there’s also one huge mistake that you need to avoid making:

Don’t build an audience full of people who don’t want to buy a product.

The simplest example of this would be building an audience full of minimalists. Minimalism is the practice of getting rid of as many consumer products as possible.

Obviously, minimalists are tough to sell to.

So while it can be done, it’s very difficult.

Compare that to an audience full of home decorators. They are constantly looking for new cool things to buy. If you create something great, you’ll have no problem selling it down the line.

So, how do you know if your audience is a good one?

See if there is a demand for products by them.

This is commonly called validation.

The basic idea is to determine whether your audience is already buying a decent number of products—competition is NOT a bad thing.

Competition means that there’s something worth competing for.

And when it comes to most niches, most products suck. You’re going to create a product that is head and shoulders above the competition, so you’ll stand out.

If there’s no competition at all, that almost always means that your audience simply doesn’t buy anything. In this case, find a different audience.

To validate your audience, you need to consider three types of audiences.

Product type #1 – Physical products: Some audiences only buy physical products. Usually, this will be an audience that consists of hobbyists.

For example, let’s say I really wanted to help swimmers.

Just going on common sense, I can guess they probably buy physical products so they can actually use them.

To validate demand for physical products, head over to Amazon, the biggest online store.

Search for a few keywords around your audience so you can examine the results. In this case, I’ll look for “swimming equipment”:

The good thing about choosing an audience you care about is that it’s usually one that you know pretty well. Finding the types of products they buy won’t be difficult.

There are two main things you want to look for:

1. Demand for products
2. Reasonable prices (mostly $10+)

To see the demand for these products, look at the number of reviews most of the top products have. If they have over 100, they’re pretty popular.

Obviously, if your audience is interested in potentially embarrassing products, those products won’t get many reviews, no matter how many of them are sold. So, use a bit of common sense when evaluating whether there is a demand.

In my case, the top four products all had a significant number of reviews. The fact that so many products on the results had a high sales volume means that there is demand for swimming equipment.

So that’s a good sign: it means swimmers will buy physical products.

Secondly, many prices start at about $10. As long as there are at least a few products with a high price and decent sales volume, it means that your audience cares more than just about getting the cheapest product possible.

Product type #2 – Informational products: I probably don’t have to tell you that most people are willing to buy products on the Internet.

This includes informational products such as e-books and courses.

Again, you can validate the demand for informational products through Amazon.

Search for your topic in the Kindle book store, or use the categories on the left side:

A search for “swimming” revealed one book with over 263 reviews and another with 16.

Typically, Kindle books don’t get as many reviews as physical products do, so even 15+ reviews is a decent indicator of a sales volume (although not great).

You’re looking for at least a few high selling books.

You can also click on an individual book and scroll down to the product details to see its ranking in the Kindle store.

Anything under 100,000 means they’re selling at least one book a day. Under 50,000 means they’re selling at least five per day.

The Kindle marketplace doesn’t represent your whole audience, so all you’re looking for here is some demand. Find at least three books made for your audience with a ranking of under 100,000.

If you can’t, your audience isn’t really interested in digital products.

In our swimming example, the demand is right on the edge. There’s some demand, but nothing special.

Product type #3 – Software products: Finally, web apps and tools are another type of product you should look at.

These products are usually bought by audiences whose interest lies in using the Internet.

Think of audiences such as marketers, freelance writers, designers, DJs, etc.

They all use computers for most of their work, so it’s logical that they’ll buy tools that help them do their work better.

In this case, go to Google, and search for your audience (e.g., swimming), followed by “tools” (or something similar).

Shockingly, there aren’t any online tools for swimmers. All the results are for things other than tools, and there aren’t even any ads (showing low commercial intent).

Let’s look at an example of a high demand.

Consider my audience: marketers.

One thing I know they might be interested in is keyword tracking, so I could search for keyword tracking tools:

This is a great sign. There are ads everywhere for paid tools, which shows that there’s a big demand for these types of products.

Try searching for a few different areas of interest that your audience may have to evaluate the demand.

After validation, narrow it down: If you went through all three types of products and found no significant demand for any of them, your audience isn’t a good one. Try a different one.

If you went through all three and found one that was good, you have a decision to make. Are you potentially interested in creating that type of product down the road?

Most people are drawn to one type of product. Some people love the idea of selling a web app, while others hate it and would love to sell a physical product.

The best case scenario is that there’s a demand from your audience in all three areas. If there is, you know that you’ll have your pick of options in the future.

Once you’ve gone through the process of validation for all your potential audiences, cross out those that won’t work, and then pick one that you’re happy to go after.

Step #2 – The audience comes first in more ways than one…

The audience comes before the product, but understanding the audience also comes before ever making any content.

Unless you understand your target audience really well already, take some time to research some basic demographic and psychographic information.

I’ll show you how…

Start with demographics: As you might know, demographics are statistics that can be used to describe a person or group.

The most common ones are:

• location
• age
• gender
• income
• education level
• religion
• ethnicity
• marital status
• number of children

Your goal is to define any relevant demographics for your audience.

If you are looking at an audience interested in high heels, then gender is probably important. However, gender is not important for other audiences such as marketers or chefs.

Evaluate which parameters are relevant to your audience.

One way to find some of these demographics is with Alexa.

Search for any big sites in the general niche your audience is in using the top search bar.

That will bring up quite a few useful estimations, including gender, education, and browsing location:

Alternatively, head over to the Adwords Display Planner.

In the “your customers are interested in” text field, enter something that describes your audience.

After you submit your query, you’ll get similar to Alexa data, but likely with a few additional insights.

You may have to leave some demographics blank, and you’ll be able to make an estimated guess about others.

The purpose of this is to try to define a reader persona so that you’ll be able to come up with content ideas that they’ll be interested in later on.

Continue with psychographics: This data is about what your audience thinks and believes.

For example:

• Why do they want to learn about (your niche)?
• How important is (your niche) to them (i.e., is it a hobby or part of their job)?
• How do they like to learn (e.g., video, text, audio, etc., and on what type of device)?
• What common questions do they have about (your niche)?
• How knowledgeable are they about (your niche)?

You should try to answer each of those questions with a concise description.

Remember, the purpose is to build a profile of the way the people in your target audience think.

It’s very important and leads to the next step: positioning.

Step #3 – (Positioning) How you can eliminate your competitors

After step #1, you’ve picked an audience that is willing to spend money on products.

That means you will have competition.

Don’t be scared.

You can still be successful; it just depends on your positioning.

What’s positioning? Positioning is a way to make your audience associate you and your brand with a particular aspect of their interests.

An example will clear things up.

Let’s say you wanted to target social media marketers.

There’s only one problem…

If you just write about social media tips and techniques, you’ll have a tough time building an audience.

Why? Because people already associate social media marketing with sites such as Quick Sprout and Social Media Examiner.

If they just want to learn about social media, they’ll stick with the big sites they’re familiar with.

But those sites have weaknesses (gasp!). In fact, all authoritative sites have weaknesses.

While they might appeal to a large percentage of the overall niche audience, they can’t appeal to everyone.

For example, there are many people who like short, quick tips about social media marketing.

Considering the typical Quick Sprout post is at least 4,000 words, it doesn’t really work for them.

Others want social media marketing help, but only on certain types of networks, e.g., image-based networks such as Pinterest.

Obviously, all the big sites cover pretty much all the major networks, so it’s not exactly what these people are looking for.

Do you see where I’m going here?

There are many ways of standing out to a specific portion of the audience, which is more than enough to get you started.

You position yourself to appeal to a specific audience by creating content in a way that they want but no one else is providing.

For example, you could position yourself as the go-to person when it comes to quick tips about Pinterest marketing.

If someone’s interested in quick tips about Pinterest marketing, they aren’t coming to Quick Sprout—they’re going to you.

The beautiful part is that once they find you (I’ll show you how later), they’re going to LOVE your content. Since you’re producing content specifically for them, they’re going to think you’re reading their minds.

This is how you get loyal readers that not only read your content but help you grow your audience.

How to find your position: To figure out how to position yourself against the competition, fill out something called a positioning matrix.

A positioning matrix is just a simple plot.

You specify something to measure on both the X and Y axes. Then, you plot all of your competitors on it. This makes it really easy to see where there’s a gap.

Step #1 – Identify differentiators: First, brainstorm all the things that your audience might find valuable.

A differentiator is anything that a reader may like or dislike.

For example, some readers prefer advanced content, while others want beginner content. The differentiator here is difficulty.

Here are some common differentiators; see which ones apply to your audience:

• Difficulty: Easy vs Hard
• Detail: Brief vs Step-by-step
• Type of content: Mainly text vs Lots of images vs Rich media (videos, gifs, etc.)
• Experience level: Beginner vs Professional
• Cost: Cheap vs Expensive
• Length: Short vs Long

Those are the most common, but there are others, so give it a bit of thought.

Step #2 – Identify competitors: Your next step is to list your biggest competitors.

This is pretty simple, especially if you know the niche already.

If not, just Google:

Top (niche) blogs

Then compile a list of competitors from the top results.

For our social media example, this list would include:

• Quick Sprout
• Buffer
• Social Media Examiner
• Convince and Convert
• Rebekah Radice

Ideally, you want a list of about 8-10 competitors.

Step #3 – Plot your competitors: Now, you need to pick two of the differentiators you identified before.

Then, create a basic matrix, with those differentiators as the axis labels. You can draw it by hand, create it in a spreadsheet or Paint, or do it any other way that works for you.

Here’s what it should look like:

Now, you need to go through your list of competitors one by one and figure out how they fit on this scale.

For example, Quick Sprout posts are very long, so they’ll fall near the top of this plot. On top of that, my posts are written on somewhat advanced topics, so Quick Sprout also falls near the right side.

You want to plot all of your competitors on the matrix:

Hopefully, you’ll see at least one big gap.

In this case, you could create either long or short content, specifically for beginner marketers.

And now you have your position.

Sometimes, you won’t see any gaps. Then what?

Then, you pick a new set of differentiators and repeat the process. You can find an open space for just about any large audience.

Step #4 – Kickstart your audience

Now that you’ve defined your positioning, you’re ready to start blogging, right?

Hold on a second!

If you just start blogging, you won’t have any readers (unless you have a large personal network).

There’s no point in blogging unless you can drive people to your posts.

While you can use promotional techniques to do that, they’re much more effective if you already have readers coming to your content.

So, what can you do?

The answer is to go where your audience hangs out on the web and get them to come to your website.

Then, you have two options:

1. Write one or two amazing blog posts so that they subscribe to your email list
2. Send them to a landing page offering them an awesome lead magnet 

The basic idea is to get at least a few hundred regular readers and then start blogging more frequently on your own site.

That way, your readers can help promote your content, and you’ll grow much more consistently.

In this phase, we’re looking for high growth tactics. How can you get hundreds of visitors and subscribers as fast as possible?

There are two main proven strategies.

High growth tactic #1 – Guest-posting: You figure out which blogs your readers frequent and guest-post on them.

But don’t just post about any topic. Post about a topic that you would write about on your own blog (remember your positioning).

The people that love that post are the ones you want to subscribe to your site.

I’ve written extensively about guest-posting effectively, so start with these guides:

• Guest-Posting on Steroids: A 4-Step Blueprint That the Top Guest Posters Use
• 7 Lessons Learned from Publishing 300 Guest Posts
• The Ultimate Guide to Guest Blogging

High growth tactic #2 – Paid advertising: If you have money to invest and you want to save time, go with paid advertising.

It’s not too hard to get subscribers for $1-2 each once you practice a bit, which means you can build a solid following of 500-1,000 readers for $500-2,000, which isn’t too big of an investment.

The great thing is that you can do this in under a month.

Here are some resources on paid advertising to get you started:

• Paid Search – The Complete Guide To Building Your Blog Audience
• How to Use PPC Advertising to Diversify Your Traffic and Protect Your Business
• 7 Simple Google AdWords Hacks That’ll Drive More Qualified Leads

Step #5 – How to grow your audience by 5-15% every month

Now that you have an audience of a decent size, you can grow it just by posting on your own blog.

Now, 5-15% isn’t a lot, but it adds up quickly due to compound growth.

Here’s what it looks like if an initial audience of 500 grows by 10% every month for 2 years:

After 2 years, your new blog would have about 5,000 readers. That’s a solid audience.

And that’s a pretty conservative estimate. You might grow faster than that, but this is an easy minimum growth target that you can almost guarantee.

So, aim for 5-15%.

How do you do it?

It’s really not that complicated. There are three parts to it.

Part #1 – Come up with content ideas: Now that you need to write a lot of content, you need to build a content bank of great ideas for your audience.

Everything is about consistent growth here. That’s why you want a content bank.

If you’re just coming up with ideas as you need them, it’s easy to procrastinate or skip publishing content. It’s also difficult to have any connection with your other posts.

So, come up with as many good ideas as possible—ideally enough for at least a couple of months. Use these resources if you get stuck:

• Where to Steal Ideas for Your Next Blog Post
• Generate Clickable Ideas for Your Content

Part #2 – Create a sustainable content schedule: Once you have content ideas, you need to figure out when you’ll write and post them.

Again, you want to do this on a consistent basis.

I post on Quick Sprout every Monday, Wednesday, and Friday.

That’s a pretty aggressive posting schedule.

If you’re worried that you’ll be stressed out and might not be able to produce that much content, go twice a week or maybe even once a week.

Whatever you choose, just be consistent, and you’ll grow over time.

It’s important that you put these posts into a content schedule:

It doesn’t have to be anything fancy.

You can use a simple spreadsheet to map out your schedule.

Part #3 – Figure out how you’ll stay in touch: I’ve alluded to it already. You need a way to stay in touch with your audience.

No matter how great your content is, people will forget about you if you don’t remind them.

The best way to do it, by far, is email marketing. Start building an email list of subscribers from day one.

You can also decide if you’d like to build up your followers on a social media platform as a secondary means of communication, but I’d say that’s optional.

It might help you grow a bit faster, but as long as the email list is in place, you’ll be okay.

Step #6 – Building products your audience begs you to buy

Now you’ve got an audience of at least a few thousand subscribers.

They love your content, and you’ve given them a lot of value up until now.

Now, you get to use your audience to generate product ideas that they’ll love.

No one will understand your audience that you’ve built better than you. This is how you’ll create a better product than anyone else can.

On top of that, you’ve built a relationship with your audience, and they will be happy to give your product a chance and give you valuable feedback.

How do you come up with product ideas this way? There are three main options.

Option #1 – Pitch product ideas to your list: There’s a good chance that you can come up with 5-10 good product ideas at this point in your business.

The simplest way to see if they’re actually any good (i.e., something people will buy) is to simply send a pitch to your subscribers to see if they’re interested.

Bryan Harris at Video Fruit posted an amazing behind the scenes write-up about how he did this very thing.

I’d recommend bookmarking that post for later reading, but here’s the gist of it.

He created a basic proposal for a product—a teaching course:

He then sent it, but not to everyone on his list—he sent it to just 50 subscribers.

Why send something to your whole list if it could end up sucking?

He sent those 50 people this simple email:

Remember that you can do this for multiple product ideas to different groups of 50.

When it goes well and your subscribers are interested in pre-ordering the product, it’s a good sign.

You can then send it to slightly larger groups to verify that you have a winner.

In total, he sent the product—that he ended up creating—to a group of 50, then 75, and then 100.

Out of those 225 people, 39 pre-ordered the course.

When Bryan sold the course to the rest of his list, they loved it just as you’d expect.

Option #2 – Survey your readers: Surveys can be a useful tool as well to gain insight into your readers’ biggest problems.

Once you know their problems, you can propose different products as solutions to those problems and see which ones they’d want to buy.

Surveys by themselves won’t often reveal great product ideas, but you should use them in conjunction with option 1 or 3 to gather extra data.

Option #3 – Pay attention to comments: Sometimes, your readers will tell you what they’d pay for.

For example, in a comment on one of my posts about using videos in marketing, Jessica said that she’d be willing to spend money to solve her problem of not knowing how to create professional videos:

Boom!

Product idea right there. I could create a step-by-step course that shows customers how to create an amazing video.

Pay close attention to comments and emails that you get from subscribers. Once you start to get 5+ about the same topics with the mention of spending money for a solution, offer the solution yourself!

Step #7 – Turning readers into buyers

Once you have your product, you just need to sell it to your audience.

You don’t really need a fancy sales pitch because you’ve built a relationship with your audience over time. That’s one of the biggest benefits of this method.

However, on top of a simple email sales pitch, I’d also recommend using webinars to sell any expensive products.

I’ve had a huge success with webinars on NeilPatel.com as well as at KISSmetrics in the past.

The basic idea is to teach people something about a topic that’s related to your product. At the end, you do a quick, no pressure pitch of your product with some sort of an offer.

You can get conversion rates of around 20% with a good webinar, which is insane.

Here’s a complete guide to using webinars to convert readers into customers.

Conclusion

You can create a product and then find customers to sell it to.

Or you can flip that model on its head and build an audience first.

When you build an audience, you build relationships that allow you to learn about your audience and create products you know they’ll love.

That’s how you minimize your chances of failure while getting great conversion rates and instant sales on any products you create.

I’ve given you the complete 7-step guide to building a business by starting with your audience, but it’s up to you to take action now.

I realize that we’ve covered a ton of details here, so if you have any questions, just leave a comment below.

Source Quick Sprout http://ift.tt/1Zcf8YF

Pay Zero for Coke Zero: Just Answer 2 Questions

Are you a Coke Zero lover?

Then we have some good news for you.

From now until Jan. 31, 2016, you can get a FREE 20-ounce bottle of Coke Zero at 7-Eleven, Domino’s, Speedway or QuikTrip.

Here’s how:

1. Visit the Coke Zero promo page and choose your vendor.

2. Enter your birthdate and phone number. If you don’t want to share your phone number, select Domino’s; it requires an email address instead.

3. Check your email or text messages for your coupon code!

Click here to claim your FREE Coke Zero.

Your Turn: Coke? Or Pepsi?

Susan Shain, senior writer for The Penny Hoarder, is always seeking adventure on a budget. Visit her blog at susanshain.com, or say hi on Twitter @susan_shain.

The post Pay Zero for Coke Zero: Just Answer 2 Questions appeared first on The Penny Hoarder.

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It's official: Pocono Health System and Lehigh Valley Health Network sign merger deal

Pocono Health System and Lehigh Valley Health Network today signed an agreement for a full-asset merger, pending regulatory approvals, according to a press release from Pocono Health System.The PHS board of directors and LVHN board of trustees, in separate meetings this month, authorized the agreement.In May, the two organizations announced they had signed a letter of intent to merge subject to due diligence, the negotiation of definitive transaction documents and approval from [...]

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Nine Frugal Strategies for Tackling the Winter Blues

Time for a confession: I get hit hard by the winter blues. Sometime in November or early December, I hit an absolute wall when it comes to my personal energy levels. I start just feeling exhausted and all I want to do is sleep, sleep, sleep.

I noticed it from time to time earlier in life, but I began to notice it even stronger when I started working from home in 2008. In fact, the winter of 2008-2009 was absolutely miserable because I didn’t understand what was going on with me. By the end of the winter, I began to figure out what was going on and over subsequent winters I began to develop some strategies to deal with it.

What follows are nine strategies I use every single winter to minimize and largely avoid the winter blues. Only two of them involve any kind of purchase and one of them is a one-time purchase of an item I’ve been using for six years now and found invaluable.

Strategy #1 – Go Outside

This is really the best strategy of all for avoiding the winter blues, at least for me. Simply go outside. Try to spend at least an hour each day doing something in the outdoors.

Most days, I go for a walk for about an hour. Yes, it involves bundling up when it’s cold out, but once I’m out there, it feels pretty good. I usually dress in a lot of layers and find that the bottom one ends up sweat-soaked by the time I get home.

Simply being outside in a bit of sunlight and getting a bunch of fresh air seems to make a huge difference for me.

Strategy #2 – Use a Light Box When Working at a Desk

This is the one significant purchase I’d recommend for anyone trying to deal with the winter blues. A light box is just a small box that has full-spectrum bulbs in it that simulate sunlight. The bulbs are backed with mirrors that direct the light forward. The lights are fairly bright, but not so bright that it feels like they’re producing a blinding beacon or anything.

The trick is to sit the light box on your desk off to the side so that you can see it as you work but that it’s not blocking your view. For me, this seems to trick my mind into thinking it’s a bright and sunny day. I find it particularly effective in the early morning hours, so I use it when I first sit at my desk during the day.

The light box I use is this NatureBright SunTouch light therapy box. During the winter, it finds a home on the right corner of my desk and it really helps.

Strategy #3 – Get Some Exercise

Exercise is a spectacularly effective way to raise your energy level, but it comes with a catch: it only works if you do it regularly. If you exercise on an irregular basis, it won’t be nearly as beneficial and may actually have the opposite effect because of the physical stress on your body when it isn’t used to it.

I use the Lifetime Fitness Ladder, which consists of a collection of bodyweight exercises that are pretty easy to do anywhere, whether it’s simply some open floor space in your home or a hotel room when you’re traveling for the holidays. It’s enough to get me panting and sweating for a while, which is the point of the whole thing.

The point is to make exercise a regular part of your day. Over time, this becomes an energy level booster as your body adapts muscles and hormones to account for this, which naturally raises your energy level throughout the day. It’s why people say they feel different after starting an exercise regimen and pushing through the difficult days at the start.

Strategy #4 – Use Bright Lights and Turn Them All On

It’s not exactly a secret that it’s harder to go to sleep when the lights are on in a room. A dark room makes it far easier for most people to go to sleep.

That phenomenon extends to your full house and keeping the winter blues at bay. If your home is brightly lit, then the light becomes a bit of a stumbling block for the tiredness that is a big part of the winter blues.

This can cost a bit of money on the ol’ electrical bill, but I simply turn on the lights all over the house so it’s not dim anywhere. We use LED bulbs so the energy cost is pretty low – running about 75 LED light bulbs for an hour costs about a dime so it’s well worth it.

Strategy #5 – Establish a Strong Daily Routine

I already have a pretty strong daily routine where I work on various projects for certain periods of the day. Without that routine, working from home would be an utter failure!

Having said that, I find that sticking to a routine well into the evening keeps me from sitting down and deciding that I’m tired and going to bed early, which I find can sometimes turn into a downward spiral when it comes to the winter blues, where I want to sleep more and more.

I have a routine of evening activities that keeps me up until at least ten in the evening each night so that I don’t allow myself to sleep too much.

Strategy #6 – Open the Curtains and the Shades

As I mentioned earlier, I keep the lights on all over the house during the daylight hours in the winter, but I also open the curtains and the shades, especially on the side of the house where sunlight is hitting the house.

This makes the house even brighter than before, plus some of the light is truly natural sunlight. It makes the house bright and lively, which really helps to make me feel lively. Not only that, direct sunlight helps with keeping your house warm in the cold months.

Just be sure to close the shades and curtains again around sunset in order to keep heat inside during the night.

Strategy #7 – Go to Social Events in the Evenings

One key part of my evening routines on some nights is to simply get out of the house and do something social. Not only does this keep me from going to bed early, it also has the benefit of interacting with other people face to face.

I find that when I’m around other people doing something, I feel far more energetic than I normally do simply because of the nature of a social situation.

If you’re looking for something social to do, start by checking meetup.com and look for something that seems interesting to you! There are many, many different things out there to try.

Strategy #8 – Take Vitamin D Supplements

One minor medical issue that has some direct connection to the winter blues is vitamin D deficiency. Most of the time, your skin makes vitamin D when exposed to direct sunlight, but many people don’t get enough sunlight, especially in the winter, to make the vitamin D that their body needs.

The linked article above suggests specifically using vitamin D3 supplements and skipping vitamin D2, which doesn’t specifically help with this situation.

As always, give your doctor a call before starting a new supplement regimen. For most people, it’s not a problem, but for some it might be an issue. Also, follow the directions on the package as exactly as you can.

Strategy #9 – Listen to Upbeat Music

Uptempo music has a tendency to lift people’s moods, get them to move around a little bit more, and contribute a bit to alertness. Thus, one great tactic I use to fight the winter blues is to listen to uptempo music during the day.

Personally, I like uptempo music that I can sing along to and know well, as I can both pay attention to it and sing along and also have it flow easily into the background.

If you want some good uptempo background music, this Youtube video is a good place to start, as it provides two hours of uptempo instrumental music that works as great background music when you’re working on other tasks.

Final Thoughts

The winter blues are never fun. You feel tired and completely lacking in energy and you begin to wonder if there isn’t something truly wrong with you. However, if this is something that arrives like clockwork during the late fall, it’s probably the shortened cold days of winter that are the real culprit.

For me, the simple steps listed above help a lot with keeping the blues at bay. Most of the steps are really easy to execute and have a profound impact on my mood and energy level in the winter.

Perhaps they’ll help you out, too! Good luck!

The post Nine Frugal Strategies for Tackling the Winter Blues appeared first on The Simple Dollar.

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Global Markets Up ahead of Fed's Interest Rate Hike

The Federal Reserve is raising interest rates for the first time in nearly a decade.

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What to Give a Globetrotter: 15 Awesome Travel Gifts Under $25

Hi. My name is Susan, and I’m a travel addict.

When I’m not traveling, I’m working to save money for my next trip… or still dreaming about my last one.

So, I know what travelers want. And I’ve rounded up 15 items under $25 that might be a good fit for any globetrotters you know.

If I hadn’t already spent all my money on plane tickets (again…), I’d happily scoop up everything on the list.

1. Aroamas Perfume Stick — $4.50

My friend Brooke is a travel blogger, and after struggling to travel with perfume, she created a line of solid perfume sticks called Aroamas.

They’re great stocking stuffers!

2. Travel Spice Kit — $8.14

An awesome way to save money traveling? Cook your own food! But spices are pricy on the road.

This cute little travel spice kit solves the problem and sets your giftee up to cook a feast in their next hostel or Airbnb.

3. Owl Makeup Bag Kit — $8.49

I don’t care who you are; small cloth bags always come in handy.

Use them for makeup, jewelry or travel essentials like safety pins and hair ties. There are lots on the market, but I love these handmade makeup bags with an adorable owl design.

4. Mini Portable Charger — $9.99

When you’re constantly on the go, keeping your devices charged can be a challenge — you don’t want to miss a turn or photo opp because your phone’s dead.

That’s why this mini charger is a nice gift. (It’s not much bigger than a tube of lipstick!)

5. Funny Passport Cover — $13.29

If your loved one frequently travels overseas, they might like a passport cover to keep their most precious document safe.

I’m in love with this handmade (and hilarious) passport cover because the sentiment printed on it is SO true.

6. Ticket Stub Organizer — $13.41

For the crafty traveler, this is a dream come true.

Rather than creating an entire scrapbook, your giftee just has to add ticket stubs and short descriptions to this ticket stub organizer.

7. Clip-on Camera Lens Kit — $14.99

Got a budding shutterbug on your list? Since smartphone cameras are getting better and better, many travelers are forgoing traditional cameras.

Help them step up their photography game with this smartphone camera lens kit. It comes complete with a wide-angle, fisheye and macro lens and will.

8. Folding Water Bottle — $14.99

Disposable plastic water bottles aren’t cool, but neither is carrying around a bulky Nalgene.

Vapur water bottles stand up when they’re full, fold up when they’re empty and help your giftee save money — and avoid plastic bottle waste.

9. Wanderlust Travel Ring — $16.92

WANT.

In one word, that’s how I feel about this chunky ring engraved with the word “wanderlust.” Can’t you just picture it on your free-spirited friend’s hand?

10. Yoga Socks and Gloves — $16.97

Traveling and yoga go together like peanut butter and jelly.

The only problem? Traveling with a yoga mat isn’t very fun. This yoga sock and glove set will let you practice anywhere.

11. Personalized Globe Ornament — $16.99

We’re now entering the map section of the gift list. I included a few different items because… travelers really love maps.

This simple handmade globe ornament can be personalized with a name, date or meaningful quote.

12. Map Wall Decal — $19.95

Does your friend have a big bare wall they need to decorate?

This black map wall decal is super cool and won’t damage the paint upon removal.

13. Travel Scratch Map — $20.79

Any international traveler would love scratching off where they’ve been with this travel scratch map.

Fun, right?

14. Map and Compass Necklace — $22

Your traveler may enjoy wandering, but may also have a city close to their heart.

If that’s the case, this personalized map and compass necklace might be a great fit.

15. Personalized Wooden Travel Flask — $24.50

I don’t normally carry one on my travels, but this wooden flask might make me change my mind.

I like the “And so… the adventure begins” quote on the front, and the fact you can personalize it with your giftee’s name on the back.

I could look at travel gifts all day, but I’ll stop here. Hopefully this list provides a bit of inspiration as you hunt for gifts for your favorite travelers!

Your Turn: Do you have any travelers on your holiday shopping list?

Disclosure: We appreciate you letting us include affiliate links in this post. It helps keep the beer fridge stocked in the Penny Hoarder break room.

Susan Shain, senior writer for The Penny Hoarder, is always seeking adventure on a budget. Visit her blog at susanshain.com, or say hi on Twitter @susan_shain.

The post What to Give a Globetrotter: 15 Awesome Travel Gifts Under $25 appeared first on The Penny Hoarder.

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6 Frugal Ways to Get Rid of the Winter Blues

Seasonal affective disorder getting you down? Here's how to overcome the feeling without spending a fortune.

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Housing Stocks Are Expected to Soar in 2016

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Investing Terms and Conditions of Use

These Investing Terms and Conditions of Use may be modified at any time and from time to time, and were last updated on December 15,...

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Take these steps to improve your retirement readiness next year.

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6 Steps to Wow the Big Boss at Your Company Holiday Party

Overcome your fear and introduce yourself to the corporate bigwigs at this year's holiday party.

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Yieldcos Offer a Bright Spot for Solar Investors in 2016

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This Company Will Send a Free Healthy Snack to Your Friends and Family

I don’t often eat granola bars.

Not because I don’t love them (I do), but because many contain a ton of sketchy ingredients and added sugar.

The only ones I pack on hiking or kayaking trips? KIND bars.

Not only are they delicious, but they’re made with good ingredients. Plus, my favorites, like the Caramel, Almond & Sea Salt, only have five grams of sugar. Compare that to NutriGrain or Nature Valley, both of which have 11 grams.

I’m also happy to support a company whose goals include “making kindness a state of mind.”

One perfect example? Their #kindawesome promotion, which encourages you to send free KIND snacks to your friends and family.

How to Send Free KIND Snacks to a Friend

The #kindawesome campaign is running until Dec. 31, 2015. It’s “A little program we cooked up to celebrate kind acts everywhere,” according to KIND.

Here’s how it works:

1. Spot someone being kind.
2. Send that person an e-card through the #kindawesome website.
3. After submitting their address, they’ll receive two free KIND snacks in the mail.
4. They can choose to pass the kindness on by sending more snacks.
5. You can also send more KIND snacks to the kind people in your life.

Yay for KINDness and free snacks!

Your Turn: Do you like KIND bars?

Susan Shain, senior writer for The Penny Hoarder, is always seeking adventure on a budget. Visit her blog at susanshain.com, or say hi on Twitter @susan_shain.

The post This Company Will Send a Free Healthy Snack to Your Friends and Family appeared first on The Penny Hoarder.

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