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الأحد، 29 مايو 2016

Four Reasons to Invest (That Have Nothing to Do With Retirement)

Everyone knows you’re supposed to be investing for retirement. But let’s be honest: That’s kind of a drag.

Yes, it’s important to save and invest so that you can one day support yourself without working. We’ll all be there eventually, whether by choice or by necessity, and you’ll need money in savings to replace the income that’s no longer there.

But that’s a boring reason to invest. Pretty morbid, too.

And the truth is that there’s a LOT more that investing allows you to do with your life than simply retire. Because at its core, investing is really about freedom.

The more you invest and the sooner you start, the more freedom you’ll have to make lifestyle decisions based on what you want instead of what you need.

Here are four examples of people who have done just that. People who have used their investments in support of things that matter to them, things that have nothing to do with retirement.

These aren’t pie-in-the-sky, fly-around-the-world-in-your-private-jet-type stories either. These are real people doing real things that almost anyone could do with enough time and dedication.

Choosing Not to Work

Jim Collins was laid off shortly after 9/11. But instead of finding another job and hopping right back into the grind, he chose to be unemployed.

For three years.

He could do that because he had F-U money. Or as he eloquently puts it: “Not enough to retire on perhaps, but enough to say F-you if needed.”

So he stayed home and spent time with his daughter, watching “The Lion King” and building Lincoln Log cabins. Eventually he jumped back into the workforce, but only when he wanted to and only when the right opportunity presented itself.

He didn’t drive a Mercedes, live in a mansion, or dress in fancy clothes. But he had the freedom to find employment on his own terms and enjoy himself in the meantime.

Advancing a Cause

A few months into our relationship, one of my clients emailed me to say the following:

“I haven’t mentioned it to you before, but since I was 14 I’ve had this wish to run an orphanage or a place where kids with needs can feel safe and cared for. I had this idea that my future yoga studio could somehow be the source of funding for this orphanage in the future. Just wanted to start sharing this with you.”

How cool is that?!

Now, this woman is married with two young children. Her husband is working part-time while pursuing a PhD, she’s working to build her yoga business, and her children have all the typical school and daycare expenses.

In other words, they have a lot of financial responsibilities on their plate already, and opening an orphanage is not going to happen in the near future. But it was absolutely something we could plan for.

They had money they could save, so we opened an account and started investing a small amount toward this goal. It will probably be a while before this is a realistic possibility, but in the meantime that money will grow and it will be there when she wants it.

Supporting Your Children

Despite his well-documented adventures in non-conformity, Mr. Money Mustache spent years insisting that his son deal with a public school system that was clearly a struggle for him.

Why? As he puts it:

“You have to stay in school,” we insisted, “that is what all responsible people do to ensure a bright future, learn to deal with diverse sets of people, and of course to socialize with other children.”

Finally, he had enough. His son was suffering and needed a change. So he and his wife decided to start homeschooling.

Part of the reason they could make that decision was that they had time on their hands. And the reason they had time on their hands was that they had spent years diligently saving and investing to the point that they no longer needed a paycheck.

Now, you obviously don’t have to be completely financially independent or start homeschooling in order to support your children.

The point is simply that your investments can give you the freedom to spend both time and money in support of your children. You can save for their college education. You can fund their travel overseas. Or you can simply be there for them when they need you.

Could there possibly be a better way to use your money?

Starting a Business

A few years ago I lost my job. I had been working at a startup and, like many startups do, it failed.

So I had a choice: Find another job, or start the business I’d been dreaming of doing.

The idea of starting a business was scary enough on its own, but my wife and I also had a one-year-old son at the time, another boy due in about a month, and to that point we had been completely dependent on my income.

It was not the ideal time to take a big financial risk.

But here’s the thing: We had enough money in savings and investments, outside of retirement accounts, to last us a year without any income at all. We could have even stretched it to 18 months with some realistic cuts, and that included the startup costs of the business.

I was still pretty hesitant because I hated the idea of putting my family in such an uncertain financial situation. But finally, after having the same conversation about a million times, my wife said these fateful words:

“We have all this money. If it’s not for this, then what’s it for?”

That Is What It’s For

Honestly, I couldn’t say it better myself. Being able to make choices like the ones above is the entire reason you work so hard to save and invest.

It’s not about retirement. It’s not about putting your head down and grinding it out until you’re finally allowed to start enjoying yourself 30 or 40 years down the line.

It’s about having choices. Investing gives you the freedom to pursue a life you love, both now and in the future.

And if that doesn’t get you excited, I don’t know what will.

Matt Becker is a fee-only financial planner and the founder of Mom and Dad Money, where he helps new parents take control of their money so they can take care of their families. His free book, The New Family Financial Road Map, guides parents through the all most important financial decisions that come with starting a family.

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These Guys Have Made $1,000/Day Selling T-Shirts That Can Carry Puppies

Jake Kehlenbeck and Alex Alfaro know the tiny chest pockets on ordinary T-shirts are useless.

So, they hatched a business idea to fix the problem and recruited Kehlenbeck’s mom to sew up a few prototypes.

Then they wore them out on the town.

Funny t-shirts

Image from BucketTees.com

“Everywhere we went, someone had something to say about it,” Kehlenbeck says of Bucket Tees’ namesake T-shirts, which can hold your phone, wallet, keys and maybe even the family dog.

The public reaction pushed the pair of recent college grads to turn their idea into a full-fledged design operation. John Grellner soon joined to round out the trio.

Now, BucketTees.com sells nearly a dozen designs, with more on the way — and often brings in more than $1,000 a day.

What does it take to make it as a designer and purveyor of funny T-shirts with gigantic pockets?

Funny t-shirts

Image from BucketTees.com

I called one of the founders to find out.

Why Local Manufacturing Matters

Kehlenbeck, who has a psychology degree, said he often jokes with Alfaro about being fashion designers.

“Being in this field we meet people who are into fashion, and they get really excited,” Kehlenbeck says. “But we’re just having fun.”

Although Alfaro has a business degree, starting Bucket Tees still involved a steep learning curve.

It was clear the shirts were a hit, but Kehlenbeck’s mother wasn’t the right fit to run the company’s manufacturing department in the long term.

He turned to the community to find a solution, picking up business cards for seamstresses at JoAnn Fabrics and searching a directory of local fashion professionals.

Bucket Tees found a screen printer and a seamstress, who ended up referring the team to someone else who could better meet their needs.

The decision to locally produce the shirts came mostly from convenience. Big manufacturers, most of them overseas, require large orders from designers.

Making the shirts in the founders’ Tampa Bay area means Bucket Tees can easily customize its stock needs.

“We’re not sure about the future, but for now keeping it local is very convenient,” Kehlenbeck said.

“We can go see the ladies who sew our shirts face to face. I was actually at their office this morning, and visited the screen printer’s office. It’s super convenient to have a personal relationship.”

Growing Pains from Going Viral

Funny t-shirts

Image from BucketTees.com

Even though Bucket Tees started with just a few designs, building the business has been unpredictable at times.

Tees with pockets showcasing mustache and bacon patterns have done well, but customers by far prefer a beachy vibe.

“The Floridian,” which features bright pink flamingos, “is by far our biggest seller,” Kehlenbeck says.

But while that particular shirt’s design is laid-back, it’s caused some stress for the team. A photo of Grellner wearing the Floridian packed with ice and a couple of beers landed on Reddit and humor site The Chive.

“Orders were flying in and we didn’t know where they were coming from,” Kehlenbeck says, initially wondering if the influx of orders was a prank.

“Later that day we learned [the shirt was] on the Chive, and Alex had to call out of work the next morning to help ship all the shirts.”

Funny t-shirts

Image from BucketTees.com

They’ve handled a few big order rushes since then, but they’ve also streamlined their shipping process.

Bucket Tees routinely sees sales as high as 50 shirts per day (for $25.95 each), but don’t assume the trio is living a startup life of leisure. Alfaro recently left his full-time job to focus on the company with Kehlenbeck, and Grellner still has a full-time job.

“When I started this, I thought I would be making money,” Kehlenbeck admits.

“That’s not the case yet. The company makes money, but every time we sell out of shirts, we have to reinvest to make more shirts.”

Funny t-shirts

Image from BucketTees.com

And while the three have done their fair share of research, there are still surprises along the way.

“Planning ahead is the biggest challenge,” Kehlenbeck says. “We thought we would sell twice as many mediums, but extra-large is our second most popular size (after larges).”

Large Floridian styles sold out the day of the Chive feature, and again before Christmas. Selling out means answering lots of emails from anxious customers, “And calling manufacturers, like, let’s get this on the move!” Kehlenbeck laughs.

Lessons from a Lean Startup

Kehlenbeck says the trio will try to run the business lean as long as they can.

Girlfriends and cousins have been excellent salespeople at in-person events in Florida, and we suspect mom would be willing to lend a hand — so long as she doesn’t have to sew any more shirts.

“That’ll be a good day when we need to hire somebody,” Kehlenbeck says, anticipating a shipping assistant will be their first role to fill.

Starting small has helped them stay sane.

“Before we started thinking about starting a business it seemed overwhelming,” Kehlenbeck says. “But we started really simple, with three designs. With that simple idea, we made a few sales and built up on that to get to where we are.”

His advice for wannabe entrepreneurs: “Start simple. Keep going.”

Listening to customers has helped too, both in determining design options and sizing needs.

They’re starting to order shirts in larger quantities, which has helped the profit margin increase little by little. But Bucket Tees is focused simply on tees and soon-to-come tanks for steady growth.

The crew just shipped its first order to France, while most of the others are spread far and wide throughout the U.S.

“Minnesota,” Kehlenbeck responded quickly when I asked where Bucket Tees are most popular. “There must be group of friends somewhere in Minnesota, because we keep getting orders from the same area.”

Funny t-shirts

Image from BucketTees.com

Your Turn: Ever thought about starting an apparel business? What’s holding you back?

Lisa Rowan is a writer, editor and podcaster living in Washington, D.C. She loves clothing with pockets.

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