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الاثنين، 21 مايو 2018

Are Hot Air Hand Dryers Really Germ Cannons? Here’s What You Need to Know


If you’ve been anywhere near the internet recently, you’ve probably seen at least one news report about the horrors of public bathroom air hand dryers.

A new study published by researchers in Connecticut says “there is evidence that bathroom hand dryers can disperse bacteria from hands or deposit bacteria on surfaces, including recently washed hands.”

To be clear, the researchers — from the University of Connecticut, Hartford Hospital, Quinnipiac University and Connecticut Children’s Medical Center — are talking about public-bathroom germs, if you catch my drift.

Yep, gross.

Many news reports stop there, but there’s a lot more to the story and less reason to freak out than you might think.

Researchers go on to say that the results don’t provide clear information on whether hand dryers give bacteria a cozy place to grow or simply blow already germy air around the room.

In fact, even though bacterial spores were found on bathroom surfaces, researchers can’t conclusively say that air hand dryers were responsible.

This isn’t the first time air dryers have been called out for being spore-spreading wind turbines of destruction.

A 1989 study suggested air dryers could contribute to airborne infections in hospitals,                      and subsequent studies support the idea that air hand dryers may be unsuitable in health-care environments.

Yet other research claims “drying hands with hot air dryers is not likely to generate airborne infection.”

In other words, no one knows for sure.

One thing’s for certain: Regular hand washing is a vital part of staying healthy.

If you don’t want to take a chance of getting a blast of bacteria blown in your face by an air dryer (and who can blame you), dry your hands on disposable paper towels, or just let them air dry on their own.

Worried about the environmental impact of throwing paper towels in the trash several times a day? Stock up on hand towels and keep some in your purse or backpack for quick and sanitary drying.

Whatever you do, just don’t walk around with dripping-wet hands. The Centers for Disease Control and Prevention says doing so can transfer germs to other surfaces and people as easily as if you hadn’t washed your hands at all.

If you’re really skeeved by public bathroom hand-drying options, you can always fall back on hand sanitizer to clean your hands. Just make sure it contains at least 60% alcohol.

Until researchers can definitely say whether air hand dryers are wall-mounted germ cannons, try not to get too wrapped up in scary headlines that don’t tell the whole story.

Wash early, wash often and learn some useful alternatives to handshake greetings because a lot of people don’t bother to wash their hands at all.

Lisa McGreevy is a staff writer at The Penny Hoarder. Her favorite stay-healthy alternative greeting is waving at people from 50 feet away.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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American Express Is Hiring a Virtual Travel Agent to Plan Dream Vacations


Consider it “travel reimbursement.”

If you’re a seasoned traveler — or if you previously worked in the travel industry — American Express wants to put your knowledge to work as a full-time consultant for its premium card members.

The remote position requires top-notch customer service, sales skills and a knowledge of world geography, since you’ll be booking everything from flights and cars to hotels and entertainment for domestic and international destinations.

The post does not indicate what the pay rate is, but the American Express Careers page lists benefits including medical, dental and vision insurance and a retirement savings plan.

For the first 11 weeks, the training schedule is Sunday through Thursday, 3 p.m. to 11:30 p.m. EST.

After that, you’ll have multiple schedules to choose from that all fall within the center’s hours of operation: 5 a.m. to 2:30 a.m. local time. You must be able to work nights and weekends.

Not the job for you? No worries, you can check out our Jobs page on Facebook. We post new opportunities there all the time.

Work-From-Home Travel Consultant at American Express

Responsibilities include:

  • Consulting with card members who plan to travel, then creating unique experiences for them by booking hotels, flights and entertainment specifically tailored to their needs
  • Delivering outstanding customer service, including calming customers who have travel-related issues and helping resolve any problems
  • Staying informed about developments in the travel industry in order to sell products and services

Applicants for this position must have:

  • Knowledge of travel and world geography as well as travel reservation systems
  • Computer skills and the ability to use multiple tools and systems
  • Great listening skills
  • Strong verbal and written communication skills
  • Ability to stay positive and composed under pressure
  • Sales experience
  • Internet service that is separate from personal phone/data services. American Express must approve the service provider and the internet speed.

Apply here for the work-from-home travel consultant job at American Express.

Tiffany Wendeln Connors is a staff writer at The Penny Hoarder.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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Are You an Exceptional Woman Driven to Lead? This Scholarship Is for You


The future is female, and we’re not complaining.

In fact, we’re pretty excited about it.

And why shouldn’t we be excited? Women are, in a word, awesome — and we’re not the only ones who think so.

True&Co., an intimate apparel brand based in San Francisco, is hosting the #thefutureisfemale scholarship contest in the hope of empowering women to pursue education.

Whatever you plan to study (or are already studying), True&Co. wants to help you continue learning by awarding a $3,000 scholarship for “the educational course of your choice.”

All you have to do is write a series of short essays detailing what makes you exceptional, along with why (and how) you are or will become a passionate, motivated leader.

For an idea of what kind of empowered, awesome future female leaders True&Co. is looking for, check out last year’s winner in The True&Co. Journal.

(And if you’re looking for more scholarship opportunities that can help you pay for school, be sure to like our college page on Facebook. We post awesome new scholarship opportunities there whenever we find them.)

Enter For a Chance to Win $3,000 and Free Underwear from True&Co.

Here’s how to enter True&Co.’s #thefutureisfemale scholarship contest for a chance to win $3,000 to put toward your education and some free underwear. (Because perks, right?)

Amount awarded: $3,000, plus $300 worth of free True&Co. underwear and a feature in The True&Co. Journal.

Number of scholarships awarded: One

To qualify for this scholarship, applicants must:

  • Have at least a 3.0 GPA.
  • Be enrolled in, plan to enroll in or have graduated from college.
  • Be an American citizen or resident.

To apply, applicants must:

  • Go to the scholarship page and click the “Apply Here” button at the bottom of the page.
  • Fill out the application window, including brief essay responses to the questions, and click “Send Application.”

Scholarship deadline: June 29, 2018

The winner will be announced on July 15, 2018.

True&Co. encourages entrants to follow @trueandco on Instagram to see the most recent announcements and updates on the scholarship contest.

To learn more about the contest, go here.

If you’re looking for even more scholarships to apply for, take a look at these 100 awesome scholarships that will help you pay for college.

Grace Schweizer is a staff writer at The Penny Hoarder.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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Questions About Textbooks, Food Waste, Conferences, Credit Scores, and More!

What’s inside? Here are the questions answered in today’s reader mailbag, boiled down to summaries of five or fewer words. Click on the number to jump straight down to the question.
1. College textbooks
2. Pay down mortgage or IRA?
3. Rent payment and credit scores
4. Where does the money go?
5. Handling food waste
6. Manufacturers that have fallen
7. Filing taxes with disabled spouse
8. Socially responsible investing
9. Professional conferences and conventions
10. You Need a Budget worthwhile?
11. Not “mattering” after retirement
12. Student loan follow up

I’m utterly amazed at the speed of technology innovation and the spread of new ideas and how that causes a ripple effect of smaller innovation and ideas.

For example, a company called Bird that launched just last year allows people to rent motorized electric scooters. There’s an associated app that locks and unlocks these scooters – you pay within the app, ride the scooter around until it runs out of charge or you don’t need it any more, and then you secure it wherever you happen to be. It’s actually a bundle of good ideas all together.

The ripple effect? People have started earning money on the side simply charging Bird scooters. They go around, find the scooters, take them home, charge them up, and put them back out in various places.

Ideas are how we build the future. Great ideas or combinations of good ideas can create a big splash in the water, and those ripple effects bring even more good ideas. It’s happening everywhere, constantly. The world is getting better, whether we see it every day or not.

Q1: College textbooks

How do I get the best return on my textbooks from last semester?
– Sam

It really depends on how much work you want to put in. If you want to put in minimal effort, the best route is probably textbook buyback through your local campus bookstore.

If you don’t want to deal with shipping, putting up fliers near the classrooms of classes for which you’re selling the textbook next semester. Price it comparably to online prices but just a bit cheaper. This can have a low success rate, but it’ll get a return comparable to online sales without the cost of shipping.

You can always sell your used books on Amazon or eBay, but then you have to deal with shipping which costs a bit of additional time and money.

Q2: Pay down mortgage or IRA?

Collectively, my wife and I will probably bring in around $75,000, this year. So, we are able to do the things we want to do but still have to live within reason. Our income and flexibility will likely grow for the next couple of years, until we have children. I don’t have any plans or desire to retire early but would definitely like to retire one day. However, personally, I am averse to risk and, in the past (I’m only 26), this has kept me from investing my money. I do fund my 401K at work (7% total, with match), but that was about it for my first 2.5 years of employment.

I have been saving money all along but not really doing anything with it. Part of this was due to the fact that we were planning to purchase a house, which we did in September, and needed money for a down payment. We ended up needing less than we had saved up, and now there is a good chunk of cash still sitting in the bank. Since the start of the year, I have opened a Roth IRA, maxed out 2017 funding on that account, and contributed another $1,500 for 2018.

I currently have about $19,000 in the bank. About $9,000 of that has been saved up for something specific (vacation, new tires, home maintenance, etc.), but the other $10,000 or so does not have a true purpose. In my mind, it is a cushion, in case of emergency. But, is that too big of a cushion? Would it make more sense to go ahead and fully fund the IRA? (I plan to do that regardless but can go ahead and fund now if better.)I could essentially use the IRA as an emergency backup savings account and still access the contributed funds in the case of an emergency, correct?

Also, I am currently paying mortgage insurance, because of the lower down payment on the house. As far as the total payment, our mortgage is comfortable enough that it doesn’t impact us, but we are essentially throwing away about $80, each month. I would love to pay that down as well but don’t know whether to prioritize that guaranteed return over the IRA, particularly considering it is not as liquid. Just wanted to hear your thoughts.
– Joel

Yes, you can withdraw your Roth IRA contributions whenever you like. The catch is that you can’t put the money back in later.

Let’s say, for example, that your contribution for 2018 is $5,000. You make that contribution. In 2020, you decide you want that $5,000 for some other use, so you withdraw it. The catch is that the 2018 contribution opportunity is gone. If you put that $5,000 back, that’s now your 2020 contribution.

That’s why it’s usually a pretty bad idea to take out Roth contributions early.

Over the very long term of your life, Roth contributions are probably worth more than early mortgage payoff, but the difference isn’t big enough to really stress out about it. You should choose the option that leaves you feeling less stressed about your finances.

Q3: Rent payment and credit scores

Just heard about an app called Pinch. They report rent payments to help improve scores. What do you know about the service and the company? Pros? Cons?
– Frank

Pinch is a new smartphone app that allows you to upload your lease agreement and pictures of your rent check each month and, when you do so, they update your credit report at the three credit bureaus. If you keep updating Pinch and keep up with your rent payments, it will, in theory, help your credit score.

My main objection to Pinch is that I cannot figure out how they make money from this service, and when I can’t figure out how they make money, I usually assume they’re making money from selling the information I share with them. Since it is unclear how exactly that is done, I’m pretty hesitant to recommend this service.

If they were more open about what they were actually doing, I might recommend it more thoroughly. My most optimistic guess is that this is a service that they hope to someday sell to the credit bureaus, but that’s a pure guess.

Q4: Where does the money go?

What do people do for money? I gross $66k, but after paying retirement, health insurance, child support, etc. my take home is only $1100 biweekly. With $900 for rent/month, the rest disappears fast paying for bills and student loans.

There are subsidies (income based rent, things of that nature) but $66k is far too high to apply.

Of course one can have roommates, but I’ve done that before and I can’t imagine going back.

I had a night job, but the extra income after taxes was eaten up by added costs (gas for the car, buying frozen lunch instead of having the time to make some good food). Plus the odd hours and the extra stress will absolutely shorten your life.
– John

Welcome to the reality of life in America these days! It is not easy to make ends meet and save for the future.

You did mention a few expenses that others don’t always have. You’re paying for child support. You’re not considering roommates. You’re buying convenience foods. Add up how much all of those things cost.

The way out of this is to cut lots of corners and then use that extra money to eliminate debt. Try to make your own convenience foods and freeze them. Buy mostly store brand things.

I’ve also found it really useful to seek out low-cost things that reduce stress. For me, meditation and journaling and going for long walks outside are invaluable.

Q5: Handling food waste

As Chef Jacques Pepin once said, “In a well-run kitchen, very little goes to waste.” I try hard to be conscientious about using our perishables and leftovers before their time comes, but even so, I am acutely conscious that sometimes food gets thrown out. You seem conscientious about food waste as well. Could you please share some of your ways of minimizing or preventing it? Thanks in advance.
– Brenda

Whenever I have any vegetable scraps, I always throw them into a gallon bag in the freezer. When that bag is full, I empty the contents in the slow cooker, add water until it’s three inches or so above the vegetables, add some peppercorns and some salt, and let it cook on low for 24 hours or so. I strain off the pieces and save the liquid, which is now stock and can be used in all kinds of dishes. It is an amazing backbone for soup.

Probably twice a week, we have a “leftover” supper where we pull everything out of the fridge that needs to be eaten soon and make a “buffet” of sorts where everyone can fill their plates as they wish. I usually go through last and clean up what’s left. This takes care of the remnants of a lot of dishes.

We freeze many leftover meals. If there’s leftover soup of any quantity at all, we freeze it in small containers to be reheated later. This does work better for some soups than others.

It’s pretty clear that this could turn into a full-fledged post, so I’ll add it to my “list of ideas to write up in detail” in the future.

Q6: Manufacturers that have fallen

A couple months ago you wrote about L.L.Bean items that “they no longer stand out above the crowd and are now a part of a large crowd of very solid clothing manufacturers.” What other brands fall into the crowd?
– Lenny

Usually, what happens is that a brand that is exceptional decides to cut a few corners and they fall back into a crowd of good brands rather than the absolute best of breed. A few examples come to mind.

Craftsman tools have definitely declined in quality. They used to last forever; recently, I witnessed a practically new Craftsman ratchet break under normal use, and I’m not alone in this. They’re still good, but they’re not the indestructible brand they once were.

I think that Carhartt items are still very good, but have slipped a little since I was younger. I’ve heard similar reports about Duluth Trading Company clothes. Both are still excellent, but not utter standouts.

Maytag used to make borderline indestructible appliances, but now, again, they’re merely one of a group of brands that are “good but not outstandingly great.”

Q7: Filing taxes with disabled spouse

I am marrying a 100% service disconnected veteran. He is not required to file taxes on his disability check (totaling approx $35,000). After marriage, will we be subject to a “marriage penalty” when filing taxes? How does one file?
– Anna

It really depends on where the disability check is coming from. As you state, the disability is not connected to his service, so where is the check coming from?

Is it a Social Security disability check? In that case, getting married won’t affect the benefits.

In general, there really isn’t a “marriage penalty” any more, except in some cases where both members of the couple are earning roughly the same salary. If there’s much of a gap at all, it quickly turns into a “marriage bonus” where you actually save money by filing taxes together rather than separately.

Q8: Socially responsible investing

My question is, can you comment on socially responsible investing? My wife and I are in our late twenties and just getting started. We have deeply held values and religious beliefs that guide our behavior, including commitments to nonviolence, social justice and environmental sustainability. We are concerned about investing our money in things that are harmful. Right now we’re just opening a Roth IRA. I know Vanguard offers a “socially responsible” index fund but I’m not clear on quite how it works and what are options are. We’re also looking at Wealthfront as we want something easy to use/friendly to newbies. What’s the deal here? What are the options and what do you recommend?
– Anna

“Socially responsible” funds are ones that hold investments that subscribe to some set of social, moral, and ethical standards. What exactly these standards are vary a lot from fund to fund. There is no standard definition of “socially responsible.”

In order to figure out what each fund means when they say “socially responsible” and how they judge it, you have to read the prospectus for that fund. There’s usually a summary available that summarizes what the fund invests in, however.

I think what needs to happen first is you need to figure out what elements of “socially responsible” are important to you and then seek out funds that match those standards. What does “socially responsible” mean to you?

Q9: Professional conferences and conventions

Do you think it is worthwhile to go to professional conferences? I have gone to one each year for the last four and I mostly just sit in talks where people talk about stuff that doesn’t really apply to me.
– Annie

In my previous career path, I attended conferences and conventions avidly, three or more a year. I felt like I had a very strong foundation of professional connections in that career path mostly due to the conferences and conventions, and I chose to change careers for other reasons.

I have gone to a few small cons in my current career path, mostly to network with other writers. In my current career, however, I’ve built more relationships online than through cons, plus there’s the added factor that current life circumstances make professional travel pretty difficult, so I’m probably only attending local face to face events in the immediate future.

Conferences and conventions and other meetings can be a great way to expand your professional network and look for opportunities, but you need to have a game plan before you go. Why are you going? How are you going to maximize that reason while you’re there? Don’t just go in blindly.

In your situation, it seems like you’re mostly going for sessions and not really getting value out of them. Consider going next time with a focus on building professional relationships instead.

Q10: You Need a Budget worthwhile?

Is You Need a Budget still worth it now that it’s a subscription? You recommended it in the past.
– Dave

While I think the You Need a Budget software is really good, I honestly can’t recommend it as subscription software at a price of $84/year. I’m honestly still using an earlier version (YNAB 4) that’s no longer for sale.

The best free tool I know of for budgeting is probably the Pear Budget spreadsheet. It does require a little bit of knowledge about how to use a spreadsheet program, but it does the job quite well.

In the past, I’ve been hesitant to recommend Mint because of security, but they’ve been around for almost a decade with no significant security breaches, so I’m starting to come around on them. I still don’t use it, but I’m pretty careful about my personal identity information online.

Q11: Not “mattering” after retirement

I am 61 years old. My wife is 58. I have enough in 403(b) and PERS that I will more than fully replace my salary. My wife has encouraged me to retire if I want to. I have some things I want to do when I retire.

But at my job, I matter. I have a job that is important to getting things done. A lot of people rely on me and I have a lot of good relationships. All of that goes away if I retire.

How do I handle this if I retire? Any best practices?
– Adam

My honest suggestion is to start getting involved at something outside of work. Find a charitable organization or a social organization of some kind in your community and dive in while you’re still working.

In other words, find somewhere else where you can be a part of something bigger than yourself, and do it while you’re still a part of your current career.

There are bound to be lots of opportunities in your community. Check out civic organizations like the Lion’s Club. See whether or not the local food pantry needs help. Ge involved in a church. Join a local theater.

Q12: Student loan follow up

I’ve written in to the mailbag before about the fatigue I was feeling after paying student loans for what seems like an eternity and I have an update that makes me so happy I want to shout it from the rooftops: THEY’RE GONE!

My wife and I had a combined $88k in student loans, to which we had been sending up to $1000/month for eight years. Thanks to some careful budgeting and planning, we had been stockpiling extra money in our emergency fund, and when it hit a magic number, we sent a huge lump sum payment to the loan company wiping them out once and for all.

The sense of accomplishment and freedom that we are feeling right now are something I wish for all the readers of this site! The $1000/month savings allowed us to drastically alter our budget and make major increases to our retirement accounts and mortgage payment. After so many years of staring into the abyss that was student loans I finally feel like I’m truly building wealth.
– Alex

This, right here, is the reason for this site. This is life-changing stuff.

Personal finance itself isn’t hard. The principles are really easy. It mostly just boils down to spending less than you earn.

Sticking with that is the hard part. In a world filled with infinite temptations and distractions, keeping your eye on the ball is hard.

If you manage to do it, though, it changes your life. The sense of freedom that comes from getting rid of the debt around your neck is incomparable. The feeling that you have your future finally under control and you’re heading to places that you’re excited to go and you can actually see the path from where you’re at now to where you’ve always dreamed of going – it’s just amazing.

Thanks for writing, Alex. It is a perfect reminder of the path that almost everyone reading the site finds themselves on.

Got any questions? The best way to ask is to follow me on Facebook and ask questions directly there. I’ll attempt to answer them in a future mailbag (which, by way of full disclosure, may also get re-posted on other websites that pick up my blog). However, I do receive many, many questions per week, so I may not necessarily be able to answer yours.

The post Questions About Textbooks, Food Waste, Conferences, Credit Scores, and More! appeared first on The Simple Dollar.



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The Top 10 Social Media Trends of 2018

Social media is constantly evolving.

It’s no longer just a place for your family and friends to share old and embarrassing photos of you every Thursday.

As a marketer, you need to learn how to properly leverage these platforms to your advantage. Being active on social media is huge, and it’s absolutely necessary for your survival.

But that alone won’t automatically make you successful. You also need to stay up to date with the latest marketing trends and apply them to your business.

Today, marketing and social media go hand in hand. As we near the midway point of 2018, I’ve taken the time to identify the top social trends of the year to date.

I analyzed data from previous years and determined what trends saw a steady incline. Plus, even though the year isn’t over yet, I was able to see which new developments were the most prominent in these early months.

I predict that these trends will continue in the coming year. It’s important for you and your brand to stay on top of things right now.

1. Live video continues to thrive

Live video content made big waves in 2017. In one of my previous blog posts, I explained that you should jump on the live video bandwagon.

It should come as no surprise that this continues to be a popular trend in 2018.

In fact, live video content has become so popular that roughly 95% of brand executives say it will be a crucial part of their 2018 marketing strategy, according to a recent study.

Why?

Consumers love it. Research shows that 80% of audiences prefer watching live video from brands as opposed to reading a blog. And 82% of consumers say they would rather watch live videos than read social media posts.

As a result, the most popular social media channels have implemented live streaming options. Brand marketers are taking advantage of this.

image1 2

When it comes to live streaming, Facebook leads the way, according to the 2018 state of social media report from Buffer.

In 2017, only 31% of businesses broadcasted live videos to promote their brands. I expect to see a much higher percentage by the end of this year.

Marketers aren’t the only ones taking advantage of live streams. Regular people share live videos to interact with their friends and family on social media.

The increasing popularity of live video means your company needs to get on board with this trend right now. Businesses need to recognize how this trend can help increase engagement with social media followers.

Start going live on all your distribution channels. Respond to user comments in real time.

This will help you maximize your reach and generate new leads for your company.

2. Chatbots are taking over

Internet chatbots have been around for a long time. They go all the way back to the days of AOL instant messenger.

But like everything else, they are evolving. Now chatbots are being integrated with social media platforms.

Businesses are using chatbots to communicate with their customers on social media. This trend is growing at a rapid rate.

In the first year of the new Facebook Messenger platform, we saw the number of chatbots jump from 33,000 to more than 100,000.

The possibilities here are seemingly endless. Take a look at how Pizza Hut uses chatbots to make it easy for customers to order food through social media:

image10

These bots recognize words phrases sent by users. Their automatic responses are based on how they are programmed.

As you can see from this Pizza Hut example, these bots can be used directly to drive more sales and increase revenue streams.

I believe we are going to see more businesses take advantage of these tools by the end of 2018. In fact, a recent survey suggests that roughly 80% of marketing executives have used or plan to use chatbots by 2020.

It’s a winning solution that’s a cost-effective alternative to paying real customer support representatives.

It’s estimated that chatbots are going to save businesses in the healthcare and banking industries a whopping $8 billion per year by the year 2022. That’s compared to $20 million in 2017.

Sure, nothing can replace the personal touch of a human response. Well, at least not yet. But these chatbots out there right now are certainly on the right track.

3. Influencer marketing is evolving

Influencer marketing isn’t a new concept either. But the way that it’s being used on social media channels is definitely changing in 2018.

More specifically, companies are starting to partner with micro influencers to increase their credibility.

What exactly is a micro influencer? They are people on social media channels who have a strong following but don’t have a celebrity status.

While there is no exact threshold, micro influencers typically have anywhere between 1,000 and 90,000 followers. Once we start to reach the hundreds of thousands of followers line, we are entering macro influencer territory. And anything higher than a macro influencer is considered to be a celebrity.

These are some of the top reasons why brands are partnering with these types of influencers:

image9

Research shows that micro influencers have 60% higher engagement rates than traditional celebrity influencers. You can also expect to see 22.2% increase in average weekly conversions from this marketing tactic.

Another reason why brands are so drawn to micro influencers is because they are cost-effective compared to other advertising expenses.

This is still a relatively new trend, so brands and influencers alike are unsure of how to come up with a standardized pay scale. As of now, it’s anything goes.

I’ve seen some businesses that don’t even pay their influencers. They just send them free stuff for social media posts.

But as we continue moving forward in 2018, I’m expecting micro influencers to be more business savvy and demand pay for their efforts.

They know their followers trust their opinions. So don’t be hesitant to spend money on influencer marketing as the year continues.

4. Brands are taking advantage of paid advertisements

It’s 2018, so businesses know they need to have an active presence on social media. They have profiles on multiple platforms and update them on a daily basis.

While this is definitely necessary for survival, it’s not quite enough.

Companies that want to take their social media strategies to the next level also pay for advertisements.

Facebook alone has more than six million advertisers on its platform. In September 2017, Instagram hit two million monthly paid advertisers.

That’s because it’s become very easy to set up ads to target a specific demographic. It’s hard for businesses to turn down this type of precision in targeting.

Just look at how simple these options are for marketers who want to advertise on Facebook:

image3 2

In addition to being able to reach such a precise audience, Facebook also makes it easy for you to set your budget. You can set it up on a daily or weekly basis. It’s also possible for brands to manage their budgets based on the lifetime of each ad.

There are also many different options for the type of ad you want to run.

It’s easy to experiment to find out what works best for your company based on the demographic you’re targeting.

Research shows that by the year 2020, social media advertisements will surpass newspaper ad spending.

I anticipate that more companies will allocate a larger portion of their marketing budgets to paid social media ads in 2018.

5. Social listening

Social platforms are listening to your conversations. Whether you want to believe this or not, it’s the truth.

I know you’ve seen it before. You’re talking about something with your friends and then you see an advertisement for it on social media.

Creepy? Yes. But that’s the reality of the world we live in right now.

Marketing solutions like Sprout Social offer social listening tools to help brands analyze various audiences.

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There are many ways in which businesses can take advantage of social listening.

It gives you the opportunity to see what consumers say about your company. But you can also use this tool to monitor relevant keywords or hashtags used on social media.

You can use this data to adjust your marketing strategy accordingly and make sure you’re targeting the right audience.

6. Brands are leveraging user-generated content

User-generated content is basically like free advertising. It’s one of the best ways to grow your business by doing less work.

Get customers to talk about your company.

Encourage them to use hashtags and post about your brand on social platforms. One of the simplest ways to accomplish this is by posting user content to your company’s profile.

If people see you are willing to feature user photos, more people will post about you in an effort to be selected.

Look at how Thule employs this strategy on its Instagram page:

image5 2

As you can see from the comments section, the user who shared this photo even thanked Thule for posting their content.

Now more followers will be encouraged to do this as well. It will broaden the reach of their products to a wider audience.

When a customer posts about your company on their personal profile, it exposes your brand to all of their followers. Some of these people might not even know your brand exists.

Plus, people trust recommendations from their friends and family.

That’s why leveraging user-generated content is a top lead generation strategy. Social media platforms are the perfect distribution channel for this type of content.

7. Augmented reality

Augmented reality takes something that’s real and alters it using technology.

One of the best examples of augmented reality successfully applied to the consumer market was with the Pokemon Go gaming app.

The app accessed the user’s camera and added fictional elements to the screen.

But now, social media channels are implementing augmented reality on their platforms as well. I’m sure you’re familiar with Snapchat’s face filters.

image6 2

Facebook jumped on this bandwagon as well with their camera effects platform.

They are taking augmented reality to a whole new level with these features. They even built an augmented reality studio for developers to design unique animations.

These filters respond to motion and interactions in real-time, even during live streams.

Here’s an example of what this looks like during a Facebook Live broadcast:

image7 2

Since Facebook also runs Instagram, it’s safe to say these types of options will be available on that platform as well during 2018.

I’m expecting to see big changes in social media augmented reality in the near future that will be much more impressive than just a dogface filter.

8. Ephemeral content

If you haven’t heard of ephemeral content before, it doesn’t mean you’re not familiar with it.

The definition of ephemeral content is something that is short-lived, lasting for up to 24 hours before  disappearing forever.

Of course, I’m referring to things like Snapchat and Instagram stories. After Snapchat came up with this concept, Instagram quickly recognized its popularity and implemented it on its platform as well.

The reason why short-lived content is so popular is because people feel as though it is more authentic compared to a traditional sponsored advertisement.

Users love it and add such content to their personal profiles on a daily basis. But brands need to take advantage of this as well.

It’s a great alternative to live video streaming, but it has similar effects.

It’s an opportunity for you to post several times throughout a day without spamming your followers’ timelines.

For example, you may not want to post five pictures and videos per day on Instagram. Users who follow you may perceive this to be an annoyance.

In fact, posting too frequently on social media can cause people to unfollow your profile.

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But adding new content to your story isn’t as annoying because it doesn’t take up space on everyone’s timeline the same way a picture or video would.

Plus, these types of stories create the fear of missing out.

If your business starts to regularly share ephemeral content, users will make sure to check back frequently to make sure they aren’t missing out on anything.

I’d recommend using this strategy to run flash sales or other promotions to drive sales. We’re going to see more businesses as well as regular  people  add more short-lived content to their social media profiles.

9. Referral traffic and organic reach are declining

Social platforms are changing their algorithms. This is impacting what users see on their timelines.

As a result, homepages and timelines aren’t flooded with as many posts and ads from brands. Instead, posts from family and friends are being prioritized.

In previous years, these algorithm changes have caused organic reach on Facebook to drop more than 50%.

So you can’t rely on all your social media posts to drive traffic and clicks to your website.

That’s why brands need to come up with alternative social media marketing methods such as paid ads and micro influencers to increase referral traffic.

10. Small businesses are increasing their social presence

Nobody can afford to ignore social media anymore. It’s become a regular part of our everyday lives.

Ten years ago, small business owners may have thought it was unnecessary to build a presence on social media, but now they are all realizing how important it is for staying competitive.

In fact, 52% of small business owners post to social media on a daily basis.

While Facebook is still the most popular option, other social channels are seeing an increase in the number of small business users.

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With so many platforms to manage, business owners are being forced to change the way they operate.

They are hiring social media marketing managers and using time-saving tools to help manage and schedule their posts with automation.

Businesses without active social media profiles will struggle to survive in 2018.

Conclusion

Developments in social media are constantly changing.

As a marketer, you’ve got to stay up to date with the latest trends to keep your finger on the pulse and effectively reach your target audience.

Based on the research I found, I was able to narrow down the top ten social media trends to keep your eye on in 2018.

Use this list as a reference and guide for positioning your marketing strategy.

I’ll even throw in a bonus one for you. Although this isn’t necessarily a trend, it’s more of a prediction.

I think Twitter is going to make some big changes in 2018. Unlike the rest of my list, it’s more of a gut feeling as opposed to a fact-driven statement, which is why I left it out.

Use this information to your advantage moving forward in the second half of this year.

What social media trends will your company focus on to generate leads and drive conversions in 2018?



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New Tax Laws Should Lower Your Audit Odds: What You Need to Know About Getting Audited Today

The recent Tax Cuts and Jobs Act (TCJA) represents one of the biggest changes to the tax code in many years. Learn how the TJCA may lower your risk of an audit.

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Trade Deals Must Protect Intellectual Property Rights

Donald Trump is now hot and heavy in the trade negotiations with China, as well as Canada and Mexico in negotiating NAFTA 2.0.  We are strong free traders, but we also believe that Trump's plans to negotiate better trade agreements that reduce trade barriers abroad are right on the mark. He also has to make sure those deals fully protect U.S. intellectual property, or what is commonly called know-how.

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This App Makes Your Phone Addiction Pay off — Literally


Sometimes, at night, I catch myself in this weird daze.

I’m tired. I need to sleep. I should roll off the couch and shuffle to my bed. But I can’t.

I’m scrolling through Instagram, Twitter and Facebook. To be honest, I couldn’t tell you anything I scrolled past last night.

The only reason I’m admitting this sad, sad truth is I think other folks can relate. An hour passes, and you’re left wondering what the heck just happened.

Let’s be real: Bad bedtime habits are hard to break, so you might as well make some money instead of totally waste your time.

Download AppKarma, a free rewards app that lets you earn cash and gift cards when you try out apps, watch videos and interact with friends.

How AppKarma Pays You for Scrolling Through Your Phone

Heads up: The AppKarma mobile app is for Android users. Click here to get a link to download it through the Google Play Store.

iPhone users: You’re not totally out of luck. You can use AppKarma from your browser.

Once you download and sign up for the app, open it and start playing.

You’ll earn points for each task you complete. Maybe you play a game, take a quiz, watch a video or invite friends to join.

As you play, you’ll explore other AppKarma features, such as achievement badges, level-ups and bonuses for even more points.

You can exchange these points for gift cards to Amazon, PayPal, Target, Starbucks and Walmart, among other retailers.

When you redeem your points for gift cards, you’ll retain a 5% bonus — so you’ll never be without points.

Want to see how much you can earn? Download the app for free.

Carson Kohler (carson@thepennyhoarder.com) is a staff writer at The Penny Hoarder.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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The Surprising Figure That Can Torpedo Your Chances at Getting a Mortgage

Finding a home you can afford is hard enough these days. But even that’s only half the battle: If you’re like most buyers, you still have to qualify for a mortgage, too.

And before a lender hands you a check for hundreds of thousands of dollars, they’ll want you to meet some pretty exacting standards. In fact, even if you have a good credit score and earn a steady income, there’s one big factor that can hurt your chances at getting a mortgage or a loan, regardless of how responsible you are.

We’re talking about your debt-to-income ratio, and it matters a lot more than you probably think.

What Is Debt-to-Income Ratio?

The concept behind your debt-to-income ratio isn’t that hard to understand. Basically, it’s the amount of debt you have compared to your income.

If you want to get fancy, the Consumer Financial Protection Bureau (CFPB) explains debt-to-income ratio as “all your monthly debt payments divided by your gross monthly income.” To calculate your debt-to-income ratio, just add up all your monthly debt obligations — including car payments, student loans, credit card minimum bills, and your potential mortgage — and divide them by your gross monthly earnings.

Here’s how it might work: Let’s say you have approximately $3,000 in debt payments each month, including housing, and earn $60,000 a year before taxes (that’s your “gross” income). Divide that salary by 12 months, and you’ll find that your gross monthly income is $5,000.

If you take your monthly debt payments ($3,000) and divide them by your gross monthly income ($5,000), you’ll get a debt-to-income ratio of 0.60, or 60%.

Why Does Your Debt-to-Income Ratio Matter?

Your debt-to-income ratio matters for a few reasons, but the most important is the fact that it can hurt your chances of getting a mortgage — even if you earn a high salary and have great credit. More than a quarter (28%) of all mortgage denials in 2016 were due to high debt levels. (It probably doesn’t help matters that more and more young home buyers are saddled with student loan debt.)

According to the CFPB, a debt-to-income ratio of 43% or below is typically required for a qualified mortgage. A large lender may be willing to offer you a home loan with a slightly higher debt-to-income ratio, but that’s after the lender makes a reasonable, good faith effort to determine that you can afford to repay the loan.

If your debt-to-income ratio is too high, you may not be able to qualify for other types of loans, either, like a personal loan or a car loan. And, even if you do qualify, you may be stuck paying a higher interest rate or with a loan with less-than-stellar terms.

What Debt-to-Income Ratio Should You Aim For?

If you’re angling for a debt-free lifestyle, then your ideal debt-to-income ratio should be zero. But since all your monthly debt obligations including housing are factored in, reaching that milestone is fairly unlikely for most of us.

While the “ideal” debt-to-income ratio can vary from lender to lender, most banks agree that a debt-to-income ratio of 35% or less is a good goal to shoot for. At that point, you’ll have some wiggle room left in your budget, even after you’ve paid your essential bills.

If your debt-to-income ratio is in the 36% to 49% range, however, Wells Fargo says you have “room to improve.” You may be managing your debt okay at that point, but you should strive to lower your debt-to-income ratio so you’re in a better spot if some unforeseen expenses crop up. If you’re looking to borrow at this range, Wells Fargo also says that lenders may ask for additional eligibility criteria.

What if Your Debt-to-Income Ratio Is Too High?

Whether you want to get a mortgage one day or plan to borrow money, everyone agrees that a debt-to-income ratio of 50% or more is just too high.

“With more than half your income going toward debt payments, you may not have much money left to save, spend, or handle unforeseen expenses,” writes Wells Fargo. With so much debt at this point, lenders may also limit your borrowing options: They want to be confident that you’ll be able to repay your loan, on top of all your other obligations.

If your debt-to-income ratio is too high and you want to bring it back down to Earth, here are some steps you can take today:

Earn more money.

When lenders calculate your debt-to-income ratio, they take your monthly debts and divide that total by your gross monthly income. For that simple mathematical reason, raising your income will inevitably lower your debt-to-income ratio, even if nothing else changes.

While earning more money isn’t a strategy that will work for everyone, it can help you lower your DTI to a reasonable level while providing more cash to help with the other tips on this list. If you can’t get a raise or more hours at work, you can always consider a part-time job or a side hustle. There are even side hustles you can do in your spare time along with jobs you can do from the comfort of your home.

Pay down unsecured debts.

The flip side to that mathematical equation is to reduce your debts. This is rather obvious, but it works: If some back-of-the envelope calculations show that you’re over that 43% DTI ratio, paying down a credit card balance or paying off a car loan before you apply for a mortgage might help you lower your debt-to-income ratio enough to qualify.

This strategy can also improve your life by leaps and bounds. By paying down unsecured debts like credit card balances and personal loans, you’ll not only lower your debt-to-income ratio; by eliminating the interest payments, you’ll give yourself a raise as well, improving your cash flow and freeing up more cash to save and invest.

Cut your spending.

If you’re spending too much each month and living paycheck-to-paycheck, it can help if you track your spending for a while. To do this, keep track of receipts or monitor your monthly bank statements at least a few times per week. Then, at the end of the month, tally up all your expenses in common categories like food, utilities, insurance, entertainment, and transportation to see where you’re at.

Once you track your spending for a month, you can figure out areas of your budget where you may be spending too much. It’s far too easy to overspend on food and dining out, for example, but this is one area where it’s fairly easy to cut your spending if you’re disciplined enough. Then, take that savings and pay off some balances to lower your debt levels.

Stop using credit.

Finally, you’ll want to stop using credit cards or borrowing money in any other fashion if you hope to lower your debt-to-income ratio. To get out of debt or reduce how much you owe, you have to stop digging!

If you’re using credit cards for all your purchases, now is a good time to stash them away and switch to debit or cash instead. Also look for other ways to reduce your reliance on borrowed money, such as keeping the car you have instead of upgrading every few years. If you can focus on paying down debt while also avoiding new debts, you will make a difference in your debt-to-income ratio over time.

Final Thoughts

Your debt-to-income ratio can sabotage your attempt at home ownership, even if you make a good income, have good credit, and you’re paying all your bills on time. However, it’s also an area where you have the power to make a change.

If you can’t buy a home or get a loan because your debt-to-income ratio is too high, take it as a sign that you’re over-leveraged, borrowing too much money for your income.

Focus on paying down debt for a while, and your debt-to-income ratio will drop. But, you may also find that you enjoy other benefits of having less debt, such as having more freedom and having more cash to save each month.

Holly Johnson is an award-winning personal finance writer and the author of Zero Down Your Debt. Johnson shares her obsession with frugality, budgeting, and travel at ClubThrifty.com.

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Refinance? Consolidate? What They Mean — And When They’re Right For You