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الأحد، 10 نوفمبر 2019

6 Reasons You’re Struggling to Get Your Online Business Off the Ground

It’s not uncommon for confusion to replace enthusiasm when a budding entrepreneur comes to realize just how many moving parts there are in a successful online business. It’s all too easy to get discouraged when earning that first dollar takes longer than expected. If you’re still wondering how to get your online business off the […]

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The Best Phone Services for Small Business

As a small business owner, it’s crucial for you to stay up to date with the latest technology and trends. Yet there are still so many businesses out there using traditional phones for work purposes.

The fact that you’ve landed on this page means that you’ve at least recognized the need for a change.

Business VoIP phone services are increasing in popularity. This relatively new technology offers an alternative option to traditional phone lines.

What is a VoIP phone service?

The acronym stands for “voice over Internet protocol.” In simple terms, this is a phone service that operates over the Internet.

A VoIP creates a digital signal from any incoming or outgoing call. Then it converts that signal to reach any non-VoIP numbers as well. This cloud-based solution allows you to receive calls from a computer, VoIP phone, any phone with a VoIP adaptor, or mobile hotspot. Here’s a visual explanation of how it works.

How VOIP Works

But if you run a quick search for the best VoIP phone services, you’ll quickly learn that there are dozens, if not hundreds, of options to choose from.

That’s what inspired me to write this guide. I’ve identified the top phone service providers for small businesses. I’ll explain all of the benefits and show you the methodology for my conclusions. You can use this information to upgrade the phones at your company.

The Value of a Business Phone Service

Why do you need a business VoIP phone service?

Most small business owners rely on traditional landlines or mobile phones for communication. But landlines can take up lots of extra space around the office. Plus, you can’t take those with you on the go.

The majority of you might be using your personal cell numbers to handle business calls. While the system might work for you, it’s not as professional.

Sure—you could always get a business plan from a traditional wireless carrier. But those plans are pricey, especially when you add more lines.

These are some of the top benefits of using a business phone service:

  • Make and receive calls from multiple devices (computer, mobile, desk phone).
  • Track usage, hold times, and duration of calls.
  • Share one number with multiple users.
  • Add new employees without going into a store to buy a new phone.
  • Local and toll-free calls from anywhere with high-speed Internet.

Most business VoIP phone services also come with features like call recording, call waiting, call forwarding, and call routing.

Overall, a business phone service can add professionalism to any small business or website. It can improve communication in-house as well as with your customers.

The Best Business Phone Service Providers

Not every business phone service is the same. To find the best choice for your situation, read through the reviews of the best phone service providers for small businesses below.

You can compare the pricing, plans, and features of each one to identify the best fit for your small business.

RingCentral

ringcentral

With more than 350,000 businesses using RingCentral for VoIP phone services, it’s one of the most popular solutions in the industry.

I like RingCentral because they have plans that have been specifically designed for small businesses. It’s reliable, secure, easy to use, and delivers high-quality voice for crystal clear calls.

RingCentral is also affordable. You can save over 30% if you sign up and prepay with an annual plan as opposed to a month-to-month contract.

Here’s a quick overview of the plans and pricing:

Essentials

  • Starting at $19.99 per month per user
  • Up to 20 users
  • 100 toll-free minutes per month
  • On-demand call recording
  • Unlimited calls within US and Canada

Standard

  • Starting at $24.99 per month per user
  • 1,000 toll-free minutes per month
  • Unlimited Internet fax
  • Unlimited audio meetings
  • Unlimited video conferencing (up to 4 people per meeting)
  • On-demand call recording
  • Custom app development and deployment

Premium

  • Starting at $34.99 per month per user
  • 2,500 toll-free minutes per month
  • Unlimited video conferencing (up to 100 people per meeting)
  • Automatic call recording
  • Multi-site support
  • Salesforce and Zendesk integration

Ultimate

  • Starting at $49.99 per month per user
  • 10,000 toll-free minutes per month
  • Unlimited video conferencing (up to 200 people per meeting)
  • Automatic call recording

As you can see, RingCentral has a plan for everyone. You can also customize your plan to pay extra for things like additional toll-free numbers, vanity numbers, international numbers, and international toll-free calling.

All of the plans come with basic features like unlimited business SMS and MMS, mobile apps for iOS and Android, HD voice, team collaboration, call log reports, and 24/7 customer support.

The plan you choose will largely depend on how many toll-free minutes you plan to use as well as the number of users you’re going to onboard.

Grasshopper

grasshopper

Grasshopper is another popular option made for small businesses and entrepreneurs alike.

More than 135,000 users trust Grasshopper as their business phone service. The provider is responsible for over 140 million calls per year.

Grasshopper makes it easy for you to find toll free numbers, vanity numbers, 800 numbers, local numbers, and more. This simple solution is a great way to add professionalism to your business.

Here’s a quick breakdown of the plans and pricing:

  • Solo — Starting at $26 per month (1 number, 3 extensions)
  • Partner — Starting at $44 per month (3 numbers, 6 extensions)
  • Small Business — Starting at $80 per month (5 numbers, unlimited extensions)

The solo plan is the best option for an entrepreneur who has a small side business. You’ll want to upgrade to the partner plan if you have a small group of up to three employees working for you. For anything more than that, you’ll need the small business plan to accommodate your needs.

All Grasshopper plans come standard with the following features:

  • VoIP and Wifi calling
  • Virtual fax
  • Mobile and desktop apps
  • Business texting
  • Ability to handle simultaneous calls
  • Call reporting
  • Call forwarding
  • Voicemail
  • Call transfers
  • Extensions

Unlike other business phone services on the market, Grasshopper doesn’t have any restrictions for calling limits. You’ll also benefit from 24/7 live support.

Grasshopper also gives you the option to integrate your business interactions into one inbox that’s easy to manage. You can access your emails, texts, business calls, and contacts in one place.

Nextiva

nextiva

Nextiva is an industry leader in the business phone service space. More than 1 billion calls were made on their network in 2018. That is an astronomical number.

Overall, Nextiva is a larger company compared to some of the other providers on our list. They have more than 1,000 dedicated staff members on their team, which explains why they have a 94% customer satisfaction rating.

Nextiva has three simple plans. The price depends on the number of users and the length of your contract. There are plans to accommodate businesses of all shapes and sizes, with options for businesses with 1-4 users, all the way up to 100+ users.

Here are the starting rates for each plan, per user, for an annual contract:

  • Basic — $20 per month
  • Pro — $25 per month
  • Enterprise — $30 per month

These are the most affordable enterprise-level plans that we’ve seen so far.

Some other highlights of Nextiva’s small business phone service include:

  • Unlimited calls
  • Call queuing
  • Automatic call forwarding
  • Hold music
  • Free online fax
  • Free local and toll-free number

Unfortunately, some sought-after features are not included in the basic plan. If you want to use the Nextiva app, get unlimited conference calls, pre-recorded greetings, and text messaging, you’ll need to upgrade to the pro plan.

Call recording, voice analytics, and voicemail to text delivery are only available on the enterprise plan.

Phone.com

phone.com

Phone.com offers some of the most straightforward and simple VoIP business phone plans that you can find. The simplicity is one of the main reasons why their rates are so affordable.

You can sign up and get started in minutes. Building and managing your entire business phone system from the intuitive dashboard is easy for anyone, regardless of their technical skill level.

Phone.com has more than 50 standard features, including:

  • Fax to email
  • SMS messaging
  • International dialing
  • HD conferencing
  • Call screening and blocking
  • Call routing
  • Call queuing
  • Auto attendant

You’ll also benefit from E911 dialing, which is not offered by all VoIP providers. Premium features like caller analytics, call recording, video conferencing, and CRM integration cost extra.

Phone.com is HIPAA and HITECH compliant, which means it’s safe to use if your company is in the medical field.

Compared to other business phone services that we’ve seen, Phone.com offers a unique pricing structure.

They have standard plans with unlimited minutes starting at $24.99, $32.99, and $49.99 per month with an annual contract. Each tier comes with extra numbers, extra text messages, and added features that you would expect with the price increase.

However, Phone.com also has pay per minute plans starting as low as $9.99 per month. This is the lowest monthly rate that you’ll find from a reputable VoIP phone service provider. These plans are reserved for businesses that don’t need lots of minutes. The pay per minute plans offer 300 monthly minutes, 500 monthly minutes, and 1,000 monthly minutes, respectively.

So if your calls are relatively short and infrequent, you can definitely save some money with one of these budget plans.

Vonage

vonage

Vonage is a reputable and well-recognized name in the phone industry. They have been in business for nearly 20 years. Back in 2003, Vonage became the first VoIP platform for 911 calls.

While the company has a rich history, they just recently started providing business solutions.

They offer three different plans, with rates based on the number of lines you need. Here’s a brief overview of the plans and costs.

Mobile

This plan lets you make and receive calls from your mobile device and desktop computer. It’s best for smaller businesses that don’t need office phones.

  • 1-4 lines — $19.99 per month per line
  • 5-19 lines — $17.99 per month per line
  • 20+ lines — $14.99 per month per line

Premium

The Premium plan is made for traditional office teams. It allows for calls from any device, including desk phones.

  • 1-4 lines — $29.99 per month per line
  • 5-19 lines — $27.99 per month per line
  • 20+ lines — $24.99 per month per line

Advanced

This is the best option for businesses that need a phone service for team setups and onboarding.

  • 1-4 lines — $39.99 per month per line
  • 5-19 lines — $27.99 per month per line
  • 20+ lines — $34.99 per month per line

If you want CRM integrations, you’ll need to sign up for the Premium or Advanced plan. The Advanced plan also comes with on-demand call recording, group calls, and virtual voicemail.

All plans come with a 14-day free trial.

Ooma

Ooma has VoIP phone plans that are specifically made for small businesses. It’s an ideal solution for businesses with traditional offices that need desk phones.

They have an extremely appealing pricing structure for new businesses. Just pay a flat rate of $19.95 per month per user. There are no contracts and you can cancel at any time.

However, there is a catch. The monthly rates don’t include hardware costs.

ooma

If you compare these to similar hardware offered by other providers, you’ll see that Ooma is definitely on the more expensive end of the spectrum. This balances out the lower monthly rates.

Ooma does have a mobile app, which allows you and your staff to make calls on the go from your smartphones. So theoretically, you could opt to go mobile-only and skip the hardware costs.

Although I would not recommend this. There are better options out there if you’re looking for a business VoIP phone service without any hardware.

So stick with Ooma if you want straightforward rates for your office phone. For those of you with a growing team, Ooma can scale with you. It’s easy to add on users, devices, and manage everything on your own.

Your plan will come with unlimited calling, a toll-free number, low international rates, and a virtual receptionist. Ooma also has exceptional customer support if you have any trouble setting up the hardware or managing your service.

Jive

jive

Jive is one of the best VoIP business phone services for those of you who want lots of all-inclusive features.

I like Jive because they strive to make enterprise-level communication available for small businesses. Their system is very easy to use, no matter how large or small your team is.

With Jive, you’ll get basic features like:

  • Call recording
  • Auto attendants
  • Call monitoring
  • Conferencing
  • Virtual fax
  • Custom greeting
  • Custom hold music
  • Dial by name or extension
  • Individual call logs

Other providers make you pay extra for some of these.

Jive makes it easy for you and your entire team to connect to your phone system from any computer or mobile device with an Internet connection. This is ideal for those of you who aren’t always tied to a traditional office setting.

Pricing for these plans is based on users. Here’s an overview of Jive’s tiered-pricing structure.

jive pricing

As you can see, the more users you have, the less you’ll pay per month. But even the entry-level plans are affordable. When you factor in the premium features that are all-inclusive, it makes Jive a more appealing option than some other providers on the market.

Jive phones are extremely easy to set up. All you need to do is plug them in and you’ll be ready to make calls in minutes.

1-VoIP

1voip

1-VoIP is cost-effective and flexible. It’s a great option for small businesses on a tight budget that want a reliable phone service provider.

With plans starting as low as $14.97 per month, 1-VoIP doesn’t have the absolute cheapest rates that we’ve seen in this guide, but it’s very close.

If you don’t make calls often, you can take advantage of 1-VoIP’s metered pricing structure. Only pay for what you use. In this case, you’ll be charged just $0.02 per minute.

Unlike other providers on the market, 1-VoIP doesn’t cut out basic features if you sign up for the metered plan. You’ll still have all of the features that come with the other plans, including:

  • Queues
  • Hold music
  • Virtual fax
  • Digital call forwarding
  • Call recording
  • Hours of operation
  • Extension transfers
  • Call waiting

Altogether, there are 40+ features that come standard.

If you’re only using up to 200 minutes per month, the metered plan will be your best bet. Otherwise, they have package plans starting at $19.97 and $29.97 per month per extension.

How to Find the Best Business Phone Services For You

Now that you are more familiar with some of the top business phone services on the market, it’s time for you to choose a plan for your small business.

To make this easier for you, I’ll explain the process that we used to evaluate the plans and services on our list. You can use the same criteria to find the best business phone service for you.

Business size

The first thing you need to do is figure out how many lines and users you’ll need. There are certain plans out there that are geared toward small businesses with just a handful of people, while other options are best for teams of 20, 50, or more.

In most cases, you’ll pay less per month per line if you have more users. Larger companies should look for these plans to get the best rate.

But if you have a small team and only need a couple of lines, then it’s best to stay away from tiered-pricing models. Instead, look for package deals that are made for smaller organizations.

Price

In addition to the size of your business, the length of your contract can also have an impact on the price you pay. Some providers try to lock you into an annual deal to lower monthly rates. But this structure can be an expensive upfront cost.

For simplicity sake, let’s say you’re signing up for a $20 per month per user plan, renewed annually.. If you have 10 users, this plan will cost you $2,400 upfront when you sign up.

So make sure that you’re happy with your provider before you lock in any long term deals. I’d recommend a service that offers month-to-month rates. Try them out before you consider something long term.

Whatever you decide, just make sure that your VoIP business phone plan fits your budget. There are some cheap plans out there with fewer features, as well as some higher-cost plans with lots of extra benefits.

Reputation

Make sure you choose a provider that is reliable and has a good reputation in the industry. Read third-party online reviews to see what customers are saying about them.

Think of this the same way as your mobile phone plan. Networks like Verizon, AT&T, and Sprint have better reputations than some of the lesser-known brands out there.

Sure—sometimes a smaller or lesser-known carrier can offer a cheap alternative. But in many cases, you get what you pay for.

A trusted provider might be a bit more expensive, but it’s better than having a poor connection and calls dropping.

Ease of use

Although the concept of a VoIP phone may seem complex, using a business phone service shouldn’t be difficult.

In terms of setup and onboarding, you should look for a service that can be up and running in minutes. If you’re making calls from a mobile app or desktop computer, then you can start instantly.

For those of you who will be using VoIP desk phones and other hardware, look for providers that have simple solutions. If the hardware setup takes too long, it’s just not worth the hassle. Plus, the more complex the setup, the more difficult any troubleshooting will be.

Taking calls, making calls, transferring calls, recording calls, reviewing call logs, setting up your voicemail, and everything else should be simple as well. If you and your team are having problems doing these things during your first month or free trial, you should look elsewhere for an easier to use service.

Free features

Every business phone service comes standard with basic features depending on the plan you choose. Some of these will be more useful to you than others.

It’s up to you to review those features to see which ones you’ll actually use. Then find a plan that includes those features for free.

For example, you might be drawn to a plan that has 50+ features, even though you’re only going to take advantage of 10. But if that plan doesn’t include something you need, such as call recording, then it’s not worth it to pay extra for that if you can get it for free elsewhere.

So shop around and compare feature lists to make sure you’re getting the best value for your needs.

Conclusion

Business VoIP phone services are a great option for small business owners. These phone services add a higher level of professionalism to your company. They are also cheaper and more flexible than traditional landline office phones.

So what’s the best phone service for small business? It depends on what you’re looking for.

  • RingCentral — The most popular VoIP phone service for small businesses.
  • Grasshopper — Best phone service for solo entrepreneurs.
  • Nextiva — Most affordable enterprise-level plans.
  • Phone.com — Best cheap small business phone service plans.
  • Vonage — Pioneer in the VoIP phone industry.
  • Ooma — Best for traditional office settings with desk phones.
  • Jive — Tiered pricing with all-inclusive features.
  • 1-VoIP — Flexible and cost-effective metered pricing for small businesses on a budget.

I made sure that this guide included something for everyone. No matter how big your team is or how small your budget is, you can definitely find a reliable phone service for your small business on the list above.



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What Makes or Breaks an Ecommerce Purchase?

Every ecommerce sale can be tied to a decision made by the consumer. There’s a moment in the customer journey process that sways people to buy or pass on a product.

What defines this moment?

I often get asked what makes or breaks an online purchase. If you don’t know the answer to this, then you can’t run a successful ecommerce operation.

Lots of experts out there will tell you to “do this” or “do that” to increase ecommerce sales. But I always let the data do the talking for me.

Sure—in theory, nearly every strategy sounds good. However, if you can’t tie those strategies to concrete evidence, then it’s just guesswork. I don’t know about you, but I wouldn’t let my business rest in the hands of someone’s best guess.

That’s why I’m always on the hunt for the newest research and studies related to ecommerce and consumer behavior.

I recently stumbled upon an ebook called Understanding the Future of Ecommerce Personalization, published by AB Tasty.

The ebook reports the findings of a study where 2,000 people were surveyed throughout the globe. The survey questions were used to discover the advantages, concerns, and frustrations of consumers shopping online.

Based on these findings, I was able to draw conclusions on the factors that make or break an ecommerce sale.

When in doubt, turn to the data. All of the data below came from the AB Tasty report. I’ve thrown in my own two cents as well to provide actionable steps for ecommerce websites.

Improve Your Product Pages

Any visitor that lands on your product pages didn’t do so by mistake. By this point in the buying process, the consumer has already identified their need or want for a specific product.

From your product page, people are just a click or two away from finalizing a purchase. That’s why these pages need to be perfect.

It’s no secret that the ecommerce industry is booming. People are buying online more than ever before. But with that said, the process of buying something online has its flaws.

According to the research by AB Tasty, being unable to touch, feel, and examine a product is the most frustrating part about shopping online.

AB Tasty Study

As you can see from the graph, this response dominated the other pain points.

Touching or feeling a product through the Internet is obviously not realistic, at least not in this lifetime. So your product pages must emulate that in-store experience as much as possible.

One or two images just won’t get the job done. You need to use lots of high-quality images of whatever you’re selling and show the product from every angle. The idea here is that you don’t want your customers to be surprised when the product arrives at their doorstep. It should be clear based on the product page. If there is any doubt, the consumer won’t buy.

Subtle changes on your product page can make a huge difference.

For example, Seafolly, an Australian swimwear brand, increased transactions by 7% after simply enlarging photos in their shopping carts.

A highly optimized product page goes beyond photos. It encompasses your branding, pricing, product descriptions, and more.

Analyze your existing product pages and ask yourself if you’re telling the full story. Can a customer look at this page and get all of the information that they would get if they could touch or feel it in a store?

I could argue that selling online gives you an advantage to brick and mortar shopping. In a store, customers can’t read a product description or watch a video demonstration of how to use the item. Use these tools to your advantage.

Offer Free and Fast Shipping

Price will always have an impact on the consumer’s decision to buy. People will look at the cost of your products and immediately decide if they are still interested.

There is nothing wrong with this. Your pricing strategy shouldn’t appeal to everyone and anyone with Internet access.

But when you add on extra fees, like shipping costs, it can turn people away who were previously interesting in buying.

If you refer back to the graph about the biggest pain points of buying online, you’ll see that “surprise fees” is tied for second in terms of the highest response rate at 17%. Furthermore, 10% of people surveyed said that “shipping times” were the most frustrating part about shopping online.

That means more than one-fourth of consumers worldwide have frustrations and pain points related to shipping when they shop online.

This is something that you can’t afford to ignore. Your shipping practices could be turning away one in four shoppers that land on your website.

Whether you’d like to admit it or not, you’re competing with Amazon. Your customers are used to getting two-day or even next-day free shipping. That’s become the new standard in online shopping.

So it’s hard for people to justify paying $7.99 in shipping costs to get their package delivered in a week. You need to offer fast and free shipping. There’s no way around it.

If necessary, adjust the prices of the products to make up for the difference. Even if it means a 10% or 20% raise in your pricing across the board. As long as your customers aren’t seeing prices that they perceive as “extra” it will increase their chances of buying.

Run Sales and Promotions

Personalization was a major theme in the study published by AB Tasty. After all, the word “personalization” is in the title of their ebook.

The reason why personalization is such a key factor in making or breaking an ecommerce sale is because it starts early on in the buying process. You can’t wait until the checkout page to try and implement a personalization strategy. But personalized sales and offers will guide your customers to make a decision.

Take a look at this graph, which gives a global perspective on how consumers feel about personalized sales, deals, and promotions.

promotions

While the results vary slightly by region, you can see that the majority (nearly 50% or more) in four of the five regions say they wouldn’t even shop at an ecommerce site that didn’t give them personalized offers.

At a minimum, the overwhelming amount of consumers surveyed agreed that personalized options were nice to have.

Just a fraction of respondents in every region said that they don’t want personalized offers. But you need to stick with the majority here.

Personalized offers can come in all different shapes and sizes. For your existing customers, it could mean sending them an email with a new product or discount related to their purchase history.

For example, let’s say you own an online sports equipment store. A customer buys a snowboard and snowboarding boots. After they make that purchase, you can send them an email for discounts on things like snowboarding goggles, a snowboarding jacket, a ski mask, and gloves.

Sometimes personalization can be based on something simple, like the physical location of your website visitor.

If someone is shopping from Hawaii, you probably shouldn’t be promoting snowboards and skiing equipment on the homepage. A surfboard, kayak, or paddleboard would be a better option.

Be Transparent About Data Security

To truly personalize the customer experience, ecommerce brands are collecting data related to the browsing behavior of website visitors.

While consumers want personalized offers, they still have concerns about privacy. Based on the graph we saw earlier about the frustrations of online shopping, 17% of consumers say they are worried about the privacy of their personal data. That was the second highest response on the list.

AB Tasty took that one step further, by asking consumers how they felt specifically about this topic. These are the results:

The results are pretty similar in every region. The majority of people admit that they are uncomfortable sharing their personal data, but they understand that it’s part of shopping online.

Roughly 25% of consumers are fine with data collection and don’t have any concerns about it.

A small, but still significant, percentage of respondents say they don’t want any data collection. They would even be willing to pay higher prices to avoid it.

I found these results interesting, especially when you compare them to the graph that we saw earlier related to consumers wanting personalized sales and promotions.

There is no doubt that people want personalized offers. But they are still uneasy about where those offers come from. The idea of being tracked online makes people uncomfortable.

It’s all about context. As an ecommerce store, you need to understand this.

Be transparent and tell your website visitors how and why you’re using data collection practices. Emphasize the benefits, instead of just stating that you collect data. Explain that the value of personalization outweighs any perceived disadvantages of data collection.

Entice Customer Loyalty

One of the biggest benefits of ecommerce personalization is customer loyalty.

It benefits you as the store owner because your customers will keep coming back and buying more products. But it also benefits the customer because it improves their online shopping experience.

Check out the statistics on this infographic related to personalization and customer loyalty.

loyalty

The results show that simply offering a customer loyalty program isn’t enough. The most successful loyalty programs are paired with personalization.

In fact, customer satisfaction with loyalty programs is eight times higher when personalization is used. So how can you accomplish this?

The best customer loyalty programs are based on rewards. So you need to find a way to reward your customers for shopping. But if you treat all customers and purchases the same, it won’t add any personalized value to each person.

Think of a punch card at a local coffee shop. Every time you buy a coffee, the cashier punches a hole in the card. After you buy nine coffees, the tenth one is free. That’s a basic loyalty program.

The problem with this system is that it treats all purchases the same. Customers buying a $1 espresso are getting the same rewards as someone buying a large $7 specialty drink.

So when you create an ecommerce loyalty program, you could reward customers based on the amount they spend, rather than just the frequency of their purchases.

This adds a higher level of personalization to the program since no two people will have the exact same total spending. When a customer tracks their status in the loyalty program, they can clearly see that the offers are geared specifically toward them.

AB Testing

Your ecommerce store will never be perfect.

Yes—you can use the tips I’ve used in this guide to make changes to your product pages, homepage, and checkout process. But there will always be room for improvement.

The best way to fully optimize your website for conversions is by running A/B tests. Again, this takes the guesswork out of your decisions.

Rather than just assuming that your CTA button phrasing, color, and placement is correct, test out different variations to see which one converts at the highest rate. This is a constant process. You should always be testing different elements of your site to optimize it for conversions.

Conclusion

So what makes or breaks an ecommerce purchase? It’s not just one thing.

As a whole, there are several elements and factors that influence a consumer’s decision to buy or look elsewhere for their needs.

Refer to the data. Overall, personalization converts.

Brands that use digital tools and data to create a personalized shopping experience increase revenues two to three times faster than brands that don’t.

98% of marketers say that website personalization is a valuable method for improving conversion rates. 59% of businesses say that sales revenue is a direct benefit of digital personalization.

If you want more information and data about ecommerce personalization from a global perspective, you can read the full report published by AB Tasty.



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ChexSystems: Like a Credit Score for Your Banking Habits

You’re probably well aware of the existence (and importance) of credit scores, even if you couldn’t cite your own off the top of your head.

But did you know there’s a similar consumer reporting system for your banking habits? It’s called ChexSystems — and just like your credit report, your ChexSystems report could have serious effects on your future financial endeavors.

Here’s what you need to know about this often-overlooked reporting agency and how it could impact your money.

What is ChexSystems?

ChexSystems is a consumer reporting agency that collects banking-related information, such as account inquiries, misuse, fraudulent activity and unpaid fees. In short, it’s a lot like a credit score for your bank account — and just as lenders often pull your credit report before deciding whether or not to offer you a loan or line of credit, some banks will request a ChexSystem report before allowing you to open a checking account.

However, unlike your FICO score (the three-digit credit score consumers tend to be most familiar with), the negative information on your ChexSystem report is generally removed after five years as opposed to seven. 

That’s a good thing, because without a bank account it’s difficult, if not impossible, to pay certain bills, especially in the all-digital-everything age of automated electronic payments. 

A bank account also keeps your money more secure than it is in your piggy bank, and certain accounts even pay interest. In short, you probably want a checking account — and if your ChexSystems report doesn’t pull up clean, it could be more difficult to open one.

What Shows Up on a ChexSystems Report?

So what kind of activities are reported by ChexSystems?

Well, just as your credit report does, your ChexSystems report will list a variety of personal identifying information, including your name, address(es) and Social Security number.

But the majority of the report will focus on your banking history — particularly any history you’re eager to forget, including:

  • Negative balances, such as existing unpaid overdrafts or involuntarily closed accounts
  • Unpaid banking fees 
  • Fraudulent or suspicious activity, including identity theft
  • Account inquiries and applications
  • Public records, such as bankruptcies or judgments 

Just like the major credit bureaus, ChexSystems is governed by the Fair Credit Reporting Act, which means you’re entitled to one free copy of your ChexSystems report every calendar year. You also have a right to a ChexSystems report if a bank uses its information to deny your application for a checking account. You can learn more about pulling your free annual report here, and you can also see a sample report if you’re curious to know what it might look like.

If you find an error on your ChexSystems report, you can (and should) report it immediately. You can do so easily online by filling out the ChexSystems online dispute form, or by mail or fax

Most ChexSystems investigations are completed within 30 days of filing a dispute.

What to Do If You Have a Negative ChexSystems Report

If your ChexSystems status is keeping you from opening a checking account, the good news is you have options. 

Some financial institutions offer “second chance” bank accounts for those with negative histories, though they do sometimes come with additional fees. These are more common with online-only banks, like Chime, but some major nationwide banks offer similar options. For example, Wells Fargo’s Opportunity Checking account is available in 39 states and Washington DC, and offers some attainable ways to avoid its $10 monthly service fee. 

You may also be able to use a prepaid debit card to settle bills that are tough to pay in cash, like utilities. Although some prepaid cards come with monthly fees, you can often get them waived with recurring direct deposits.

Whether your ChexSystems report is clean as a whistle or could use some TLC, the first step is to educate yourself. If you’ve never heard of this consumer agency, go ahead and request your free report today. In this case, knowledge really is power — the power to open a checking account that could help you better manage your money.

Jamie Cattanach’s work has been featured at Fodor’s, Yahoo, SELF, The Huffington Post, The Motley Fool and other outlets. Learn more at www.jamiecattanach.com.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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