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الجمعة، 4 نوفمبر 2016

GFC 073: Long Term Care Insurance Quotes: How Much Do You Need?

Most people won’t object to paying for most types of insurance: homeowners, health, life, auto, etc.

While most people see a need for long term care insurance, once they receive a quote and see how much it actually costs, they are immediately turned off.

But should the rate of long term care insurance be such a deterrent?

The scary reality is that there is an overwhelming likelihood that you and I will both need some sort of long term care in our lifetime.

How much of a chance?   According to the U.S. Administration of Aging, over a 70% chance.

That means you have a greater chance of needing long term care than Shaquille O’neal has of making a free throw.  How scary is that?

Long Term Insurance Quotes: How Much Do You Need?

The purpose of this post is two-fold. First, to give you a sense of how much long term care may cost in the future. Secondly, to give some real life long term insurance quotes to help illustrate how much it may cost you.

How Much is Long Term Care?


That’s the million dollar question.  MetLife did a survey in 2009 of estimated long term care costs.  Based on their findings the average annual cost of nursing home care is now $79,935 or $219 per day. That’s up 3.3% from 2008. The average nursing home stay is about 2.5 years, which means you would need roughly $200,000 to pay those bills.  That’s a little more than your DirecTV bill, huh?

What if you had to pay the entire long term care cost of pocket?  Would your retirement nest egg withstand such a huge blow?  Medicaid may help, but that’s only when everything is depleted.  The clear solution is long term care insurance.

How expensive is Long Term Care Coverage?

Annually, it typically costs about as much as a cheap used car. According to the  MetLife survey: in 2009, a 52-year-old federal employee could pay $1,524 annually for an LTC policy with a $200-per-day benefit for three years and a maximum lifetime benefit of about $200,000.

Does $1,500 or $1,800 or $2,100 annually (just to throw out a few numbers) sound expensive? These premiums are certainly inexpensive compared to the staggering bills you may face if the need for LTC enters your life. Yes, there is a chance that you may never need LTC coverage. However, with advances in medicine and healthcare, we may live much longer than we anticipate before we leave this world.

If you’ve ever had an experience where a loved one needed long term care then the cost is not an issue.  A client of mine shared his story where long term care insurance saved his family from financial and emotional heartache.

Elder Law Attorney’s View

Suggesting how much long term care insurance one might need is tough because there are a lot of factors at work here.   Much depends on the state you reside.  Other factors include you current health, family medical history, and how much in investable assets you have.  In addition to that, there are other variables to consider. The are four primary variables that must be considered when building an Long Term Care Insurance policy:

  • daily benefit amount
  • benefit period
  • elimination period
  • inflation protection

I decided to the seek the counsel of Tiffanny Sievers of S.I. Elder Law who advises her clients on elder issues. Here’s what Tiffanny had to say:

I typically suggest people get at least a 5 year pay out because the look back period for transfers is moving to 5 years. Although right now it is 3 years, it is going to be moving to 5 years, very soon in Illinois.

How Much of a Daily Benefit Do You Recommend For a Long Term Care Insurance Policy?

In Southern Illinois Nursing Home expenses range from $90 a day to $180 a day.  Therefore I would say that the daily benefit should be no less than $100 a day and probably better somewhere around $120 a day.

How Long of an Elimination Period?

I would say 90-100 day elimination period.  The reason for this is because Medicare will usually pay for the first 100 days and you want to your long term care insurance to kick in right after Medicare runs out.

How Much of a Total Payout Should One Consider When Purchasing Long Term Care Insurance?

Of course, the best plan would have no limits but something reasonable would be $200,000-$250,000 maximum payout.  Like a term certain annuity, a good idea might be to make sure that your plan will pay the maximium daily benefit for 5 years.

For the most part, if you have a decent long term care insurance policy, you will not have to worry about loosing all of your assets to assisted living and or the nursing home.  I recomend to all of my clients that are under age 70 that they at least try to get some coverage.  You have a greater chance of becoming disabled than actually dying.

As you can see, there are many considerations that go into purchasing a long term care insurance policy.  Thanks to Tiffanny for sharing her expertise!

Long Term Insurance Quotes

Long term care insurance is available through most of the best insurance companies that offer life insurance.  So I started with the most popular among the well known providers.

While the MetLife survey provided some good general info on the actual cost of Long Term Care Insurance, I decided to contact one of the leading providers and request an actual quote on a long term care insurance policy.   The Long Term Insurance quotes I requested were for a 50, 55, and 60 year old, respectively- all assuming to be in excellent health with no benefit for a spouse.  As the below chart indicates the three constants were daily benefit amount, benefit period, elimination period, and policy limit.  Let’s see what the results show:

Age 50 Year Old 55 Year Old 60 Year Old
Risk Class Select Select Select
LTC Benefit Amount $100 Daily $100 Daily $100 Daily
Benefit Period 3 Years 3 Years 3 Years
Policy Limit $109,500 $109,500 $109,500
Elimination Period 90 Days 90 Days 90 Days
Inflation Option 5% Compound 5% Compound 5% Compound
Stay At Home Benefit $3,000 $3,000 $3,000
Total Annual Premium $1,078.65 $1,198.50 $1,462.17
Sample of Long Term Insurance Quotes for 50 year olds on up to 60 year olds.

Long Term Insurance Quote Findings

Based on the findings we can derive some interesting information.   First, that the total price on the annual premium increases by 11% by waiting to age 55 instead of 50.   Second, the percentage increase from 55 to 60 is 22%.   Thirdly, by postponing from age 50 to 60, there is a 35.6% in premium.  Many baby boomers always wonder what the potential increase in premium might be by waiting, this should give some insight.

Disclaimer: You should not base these numbers as a true representation of long term care insurance premiums.  This is just to be used as an example and you should consult a qualified licensed professional to give you an accurate quote based on your situation.



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Company gives warmth to family in need

Camille and Michael Winzalevitch spent many cold nights in their Long Pond home. Their fixed incomes didn’t allow them to replace their fussy, old oil burner, so they used propane heaters, a wood burning stove, and 12 dogs and cats to keep them warm.Now that’s changed.The couple won a new heating system in a promotion sponsored by R.J. Groner, a Stroudsburg plumbing, heating and cooling company.Pocono Record Digital Sales Manager Stephanie Fairbanks broke [...]

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Deal of the week: Fee-free investing for children

Even the most modest-sounding percentage based charge can have a hugely erosive effect on our wealth over time, so if you’re looking to invest for children you might want to consider ETFmatic, a robo-adviser that’s promising to waive all platform charges on its childrens accounts.

Even the most modest-sounding percentage based charge can have a hugely erosive effect on our wealth over time, so if you’re looking to invest for children you might want to consider ETFmatic, a robo-adviser that’s promising to waive all platform charges on its childrens accounts. 

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7 Surprisingly Easy Ways to Make Extra Money With Just Your Car

Do you love driving your car around town? There are tons of opportunities to earn money while you do it!

Whether you want to launch a new full-time career — or just make some extra money on the side — here are some great ways to turn your vehicle into a money-making machine.

Drive With Uber

If you like spending time in your car, finding the best routes through town and chatting with all kinds of new people, this is a great way to make money doing it!

As an Uber partner driver, you’re responsible for setting your schedule and motivating yourself to work — no one is keeping tabs on you. You get 80% of everything you earn as a driver (Uber keeps 20%.).

If you want to give it a try, here are a few things to keep in mind:

  • You need to be at least 21 years old.
  • You need at least three years of driving experience.
  • You’ll need an in-state driver’s license, a clean driving record and be able to pass a criminal background check.
  • You’ll need a four-door car that seats at least four passengers, registered in-state and covered by in-state insurance.

Here’s a link to apply with Uber.

Earn Up to $25/Hour Delivering Groceries

Want to get paid to navigate your city without driving strangers in your car? Sign up to deliver groceries with Instacart!

This app and website lets people who don’t feel like battling crowds at the grocery store skip it. Instead, you’ll act as their personal shopper, picking up and delivering their grocery order.

If you’re interested in giving it a try, Instacart is currently recruiting for drivers in these two cities:

San Francisco — apply here

Boston — apply here

You should be at least 21 years old. To apply, you’ll take a short online quiz to ensure you can identify common grocery store items — like a lemon or an 18-pack of eggs.

After that, your city’s manager will call you to set up a time for a 15-minute phone interview to learn about your background and experience.

They tend to look for people with past customer service experience and candidates who have experience doing plenty of shopping for either their roommates, families or themselves.

Carpool to Work

Did you know some cities will pay you to carpool to work? Here are four cities that will pay you to help reduce traffic and congestion!

If you start or join a new carpool in the Washington, D.C., metropolitan area, you can make up to $2 per day over a 90-day period, up to $130.

In the counties near Birmingham, Alabama, drivers make up to $70 over 90 days for taking alternative transportation or carpooling.

Commuters who live, work or commute through San Mateo County, California can receive a $50 gift card for retail or online stores when they start or join a new carpool.

People who drive on the busy highway between Boulder, Colorado and Denver can make more than $75 for carpooling or vanpooling.

Get Paid to Test Drive Cars

Working through a company like BestMark, you’ll go to car lots and pose as a potential buyer.

So you get to test drive a car, which is pretty cool.

It also means you listen to the sales pitch, which is less exciting. But then you report back on your experience and get paid!

Our CEO Kyle Taylor got his start doing automotive mystery shopping, and made $60 for each dealership visited.

Set Your Own Schedule as a Mobile Mechanic

Want to work for yourself on a flexible schedule as an auto mechanic?

YourMechanic offers unique opportunities for anyone who wants to work in the automotive service industry.

Instead of running an auto-body shop, this “mobile mechanic company” sends a specialist to a customer’s home or office when their car needs service.

YourMechanic has technicians in more than 700 cities nationwide and is actively hiring now in 53 cities.

The company handles marketing, scheduling appointments, ordering parts, invoicing and customer support — so all you have to do is show up when a customer needs you.

In this position, you’ll set your own hours through the YourMechanic app — as many or little as you want, any days, evenings or weekends you prefer. The company schedules service calls for you within your availability.

You’ll be doing basic repair and maintenance, “no engine overhauls or major transmission work.”

Pay is between $40-$60 an hour. You’ll work as a contractor and provide your own transportation. If you want something less hands-on, the company also has work-from-home positions.

Fill out the online application here. A service advisor will call you for a phone interview and to get you set up. Then you’ll set your hours and get to work!

Rent Out Your Car

If you own a reliable vehicle, but leave it sitting in your driveway all the time, turn it into an income stream by renting it!

Through Turo, you can rent your car to a community of approved drivers.

You’ll create a calendar to let travelers know when your car is available, and you’ll be notified when someone requests your car. You’ll coordinate a meeting place, or deliver the car right to the traveler at the airport or other location.

Turo will dynamically set your car’s rental price based on market value, location, time of year and other data. For a car with a market value of $10,000, Turo suggests you could earn about $1,800 a year renting it just five days a month.

You’ll earn 65% to 85% of the trip price, depending on the vehicle protection package you choose. If you provide your own commercial rental insurance, you’ll earn 90%.

Put Ads on Your Car

You’ve seen these drivers around town. By letting companies display ads on their car, they get paid to drive their normal routes!

To qualify for these opportunities, you’ll have to drive regularly in high-traffic areas — no one wants to pay you to park their ad in the garage. When vetting advertising companies, keep these tips in mind to spot a scam.

Check out vehicle advertising opportunities with these legitimate companies:

If you’re already driving with Uber, you could earn even more money placing ads inside your vehicle with Vugo.

Your Turn: Do you want to get paid to drive around?

Disclosure: A toast to savings! Thanks for allowing us to place affiliate links in this post.

Dana Sitar (@danasitar) is a staff writer at The Penny Hoarder. She’s written for Huffington Post, Entrepreneur.com, Writer’s Digest and more, attempting humor wherever it’s allowed (and sometimes where it’s not).

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The Election’s Almost Over! Celebrate with These Election Day Freebies

You’ve studied your voter guide, talked with friends and family, and watched countless “Saturday Night Live” sketches about the election.

It’s finally here!

And to celebrate making it through what seems like the longest election ever, we’ve found some freebies and deals you can enjoy on Tuesday, Nov. 8.

Can’t find a freebie in your area? It’s not you, it’s them: Some states and cities prohibit rewards for registering to vote or doing the deed.

That’s why you’ll see offers that give something free to people who show up wearing their “I voted” sticker. It’s not the act that makes them eligible for the freebie — it’s the sticker. Get it? Slick.

Where to Get Your Election Day Freebies

See more Election-Day freebies? Let us know in the comments, and we’ll update this post!

1. Krispy Kreme

Get a free Krispy Kreme donut by wearing your “I Voted” sticker into a store on Nov. 8. Not all locations are participating, including the entire states of Connecticut and Maryland, so check the list before you go.

2. Tijuana Flats

“Guac the Vote” at Tijuana Flats on Tuesday by showing your “I Voted” sticker. You’ll get to choose a free small side: queso, guacamole or salsa. The chain will keep a tally on Facebook of which side is winning — in the chips-and-dip election, that is.

3. Zipcar

Zipcar members can #drivethevote on Nov. 8. Between 6 p.m. and 10 p.m. on Election Day, select Zipcars will be available for free to voters heading to the polls or going out to celebrate. Make a reservation (do it now!) and you’ll see the discount applied once the reservation is confirmed. You’ll still pay taxes and fees on your rental.

4. 7-Eleven

It’s not a freebie, but it’s pretty good: Visit 7-Eleven on Election Day and pour a cup of coffee in a 7-Election cup. Scan your 7Rewards app at the register and you’ll get your coffee for just $1.

Your Turn: What’s the best freebie you’ve gotten for showing your “I Voted” sticker?

Lisa Rowan is a writer and producer at The Penny Hoarder. She voted early.

The post The Election’s Almost Over! Celebrate with These Election Day Freebies appeared first on The Penny Hoarder.



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Here’s How to Get Free Baby Stuff From Walmart (You Have to Act Fast!)

Parents-to-be or new parents should jump on this deal quickly: Walmart’s offering a free baby welcome box while supplies last.

Packed with product samples, Walmart’s offer allows families to “get a head start with Baby’s development,” according to the website.

The best part? (Besides snuggling with your bundle of joy, that is?) It ships totally free.

How to Get Free Baby Stuff from Walmart

All you have to do to get this freebie is head to Walmart’s baby registry page and click on the “Welcome Box” link near the top quarter of the page. Once the welcome box page opens, simply enter your name, your baby’s birth or due date, email and shipping address. You can opt out of Walmart emails before submitting your request.

In a few weeks, you’ll receive a box with product samples and coupons. Recipients of previous baby box offers reported getting a pacifier, wipes, a diaper, nursing pads and baby-friendly laundry detergent.

But the box is only available while supplies last, so don’t procrastinate, parents!

Walmart’s Other Baby Boxes

This free offer is separate from Walmart’s Baby Box program, which offers age-specific boxes of samples and coupons for newborns through toddlers. Walmart automatically delivers the next stage box as your baby grows; you pay $5 shipping for each.

Your Turn: Have you ever received a free Walmart baby Welcome Box? What was in it?

Lisa Rowan is a writer and producer at The Penny Hoarder.

The post Here’s How to Get Free Baby Stuff From Walmart (You Have to Act Fast!) appeared first on The Penny Hoarder.



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American Express is Hiring Work-From-Home Travel Counselors — Apply Now!

Were you a travel agent before more and more people started to book travel online?

Do you miss helping people plan vacations of a lifetime?

Then you might be interested in this news: American Express is hiring a work-at-home travel counselor.

You’ll need experience in the travel industry, and might have to work some crazy hours. But if you’re sick of going into an office, it might be a good gig for you.

How to Work From Home for American Express

As a work-at-home travel counselor, your main duty will be creating “memorable travel experiences” for cardholders by “providing knowledgeable and consultative service based on your own experiences and expert knowledge of the travel industry.”

To be eligible, you must have at least two years of recent experience selling domestic and international travel, with a strong background in international air booking. AmEx also highly prefers candidates who have experience in a call center and with car and hotel bookings.

You’ll need customer service, communication, time-management and sales skills, as well as knowledge of both established and emerging domestic and international destinations.

Applicants can live in any state except Alaska — but if you live within 35 miles of one of the company’s call centers (Lawrenceville, Georgia; Phoenix, Arizona; Salt Lake City, Utah; or Sunrise, Florida), you’ll be required to work on-site.

Since the call centers are open 24/7, your shift might be less than ideal. According to the listing, new hires will receive shifts between 5 a.m. and 2 a.m. on any day of the week — and won’t be eligible for the next shift bid until at least three months after completing training.

No word on the pay (I’ll update you if I hear back!), but if you work from home, AmEx will provide high-speed internet and land-based telephone service.

Think it sounds like a good fit? Click here to learn more.

Your Turn: Are you a former travel agent? Will you apply for this job?

Susan Shain, senior writer for The Penny Hoarder, is always seeking adventure on a budget. Visit her blog at susanshain.com, or say hi on Twitter @susan_shain.

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How We Plan Frugal Family Vacations in National Parks

It’s early November, so what have I been doing lately? I’ve been planning next year’s summer family vacation. We’re going to Yellowstone!

November? Really?

The truth is that the fall is actually a great time to start thinking about next year’s travels, particularly if you want to enjoy the beauty of the world on a nice, tidy budget. One of the best ways to do that is to camp and, at the same time, take advantage of one of the best bargains offered to American citizens, our national park system.

The national parks of the United States contain a nearly infinite array of natural beauty, from the northern landscapes of Denali to the gorgeous vistas of Glacier, from the stunning forestry of Acadia to the unbelievable hot springs of Yellowstone. Yosemite. Grand Canyon. Joshua Tree. Shenandoah. I could go on and on and on. Suffice it to say, there is more stunning beauty to be found in our national parks than you can possibly explore in a lifetime.

Even more amazing is the fact that you can see all of this beauty on what amounts to a shoestring budget. A vacation centered around a national park can actually be very inexpensive!

So, why post this in November? It might seem a bit out of place to post this now, but the reason leads right into my first tip…

Plan Way Ahead

One of the biggest savings offered by a national park vacation is the fact that you can camp instead of staying at a hotel. That move alone saves hundreds upon hundreds of dollars over the course of several days of vacation.

The problem here is that many of the campgrounds in national parks and around national parks tend to fill up several months in advance, particularly at the most popular parks in the national parks system like Yellowstone. You usually can find a place to camp somewhere reasonably near a national park even close to the trip, but you’re likely to be camping a substantial distance from the park (meaning a long commute into and out of the park) or else be gunning for a “first come first serve” campground (meaning you’ll have to get lucky to get a camping spot).

The best route is to simply start planning now and reserve a spot at a campground as early as possible. Tools for finding such a campground are listed below, but the key thing to remember is to start planning ahead now.

If You Have a Fourth Grader, Get in For Free

The National Park Service currently offers the “Every Kid in a Park” program, which gives every fourth grader in the United States a free year-long national parks pass for their family. That means you don’t even have to pay an entry fee to visit those national parks that require one, further reducing the cost of a national park vacation.

The process for signing up for this free pass is very simple. Your fourth grader can do it on his or her own and will learn about the national park system in the process.

For us, the occasion of our fourth grader picking up a national parks pass means that we’re planning a vacation that centers on Yellowstone, but actually involves stops at other national parks as well for a day or two. Since the pass works for all national parks, this is a great time to plan a trip to multiple national parks for multiple days.

Do It at Your Own Pace

The idea of hitting multiple parks over the course of a number of days brings me to my next point. A national parks trip is a highly self-directed trip, which means you can do things at your own pace without having to carefully plan days or make appointments.

Most of the trails and majestic sights that you’re going to see in a national park will be there tomorrow or the day after. You don’t have to schedule things. You don’t have to rush to jam everything in on a single day or two. You can do things at your own pace.

Furthermore, there are opportunities for all different levels of physical exertion in our national parks. Most parks feature amazing sights that require almost no trail walking and there are trails and hikes available in most parks with a huge variety of different lengths and different difficulties. Some are basically walks along an elevated boardwalk for half a mile through a beautiful forest, while others might involve many miles of hilly trail hiking – and we’re not even talking about backcountry hiking. You can find something that perfectly matches your fitness level and desire to hike and you can spread different walks and hikes throughout the trip. You can even see many beautiful sights from your car window if you so choose.

Drive

Driving to a national park is actually a great way to save money on the trip as compared to flying, particularly if you’re traveling as a family. Driving allows you to pack your camping gear with you instead of having to mail it or take it through airport luggage. It also greatly enhances the freedom of the trip and allows you to make stops and side journeys along the way.

For example, on our upcoming Yellowstone trip, we’re planning on spending most of two days in Badlands National Park on our way to Yellowstone from Iowa, then spending a day at Devil’s Tower National Monument. If we so choose, we can also stop at Mount Rushmore and at Custer State Park on the way (all but Custer are free thanks to our free pass, as described above). If we flew for this trip, we’d miss all of those things.

Use the Library as a Great Planning Resource

Your local library likely has a travel section that has a ton of books on any national park or part of the country that you might wish to visit. Even if they don’t happen to have a book on your specific destination, it’s very likely that the librarian can acquire one for you via interlibrary loan.

I think that using a travel guide is still the best tool for planning a vacation, simply because it takes pieces of information that are spread out all over the place online and puts them all in one single volume where you can find everything you need.

I typically check out several travel guides during the planning stages of a vacation, such as when we’re figuring out what campgrounds we’re going to use, where we’re going to stay, and what trails and sights we might want to see. While I don’t usually mark things down in stone this far in advance, I do usually reserve campsites based on travel guide recommendations as far in advance as possible as well as make lists of recommended hikes and recommended things to see in the national park.

If possible, I’ll often check out those travel guides again close to our trip and take them with us. This can sometimes be “hit or miss” depending on other travelers, as sometimes others check out such travel guides during the summer months.

Eat Simple… But Tasty

One of the biggest money savers when it comes to a national park trip is food. Rather than eating at restaurants all the time as would often happen on vacations, the entire trip is much more conducive to eating simple meals at your campsite.

While I tend to get into preparing interesting meals in a Dutch oven over a campfire, you can prepare lots of different, tasty, simple meals without any tools. For example, this article from Country Living offers a ton of simple recipe ideas that work well while camping that go far beyond simply making sandwiches for every meal (though sandwiches should be a staple – a simple sandwich is practically designed for camping).

This is another reason why driving to a national park is helpful. It enables you to take a cooler along, which you can use to keep items cool, plus it gives you a secure spot to stow food away from wildlife at night. It also makes grocery shopping easy, since you can simply go to a grocery store somewhat near the national park and fill up the back of your vehicle with food you might want to have on the trip.

Strategize Your Camping Gear

The biggest cost that people bring up when it comes to a camping trip is the cost of gear. You’ll need some kind of shelter at the very least, which means you’ll either need to have a tent or come up with some other form of housing (which is likely to be much more expensive).

Here’s the thing, though: if you camp regularly and make camping part of your family’s activities (particularly during the summer), the cost per trip for a family tent and sleeping bags and other materials goes way down. Let’s say you invest $100 on a simple family tent and then buy a few sleeping bags to boot at, say, $25 each. That’s $200 in gear – expensive, right? Well, consider the fact that you can use that gear over 20 camping trips. That means your cost per trip for that gear is $10 per trip. It quickly becomes dirt cheap. (There’s also the fact that you can use sleeping bags at home for various things, such as sleepovers and for winter blankets on the coldest nights.)

Another thing worth noting about camping gear is that many people overdo it in terms of what they need. Out of inexperience, they buy everything that they think they might possibly need and then find out that they don’t need a lot of it. If you’re going on a typical tent camping family vacation, all you need is a tent that comfortably houses your family, sleeping bags (and that’s even kind of a maybe, as you can use blankets), something with which to start a fire, and a flashlight or two (which you probably already have). Additional gear is unnecessary until you can figure out why you need it, so just take it all slowly and frugally.

Final Thoughts

If I include the prorated cost of our camping gear and all of the cost of driving, eating, campground fees, and everything else, our family’s summer national park vacation will cost us substantially less than $100 a day. There’s almost no vacation we could possibly take that would be less expensive than that. Not only that, the trip offers us a unique opportunity to see the natural beauty our nation has to offer.

I consider that to be an incredible bargain, but part of that bargain comes from starting our planning the fall before our trip. If this kind of trip sounds intriguing to you, I encourage you to start planning now.

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This Might be the Easiest $50 You Ever Make: Just Test-Drive a New Car

Want to get paid to drive without taking on a full side hustle?

Visit your local Hyundai dealer for a test-drive and get a $50 gift card for Target, Amazon or Visa.

Just fill out a few prompts online, head to the dealership, and drive!

How to Get a Free Gift Card From Hyundai

To get your gift card, visit hyundaiusa.com and click “Find a dealer” in the upper right corner. Enter your ZIP code and select a dealership. Make sure it’s the one you’ll be able to visit, since the offer will be limited to that location.

From the dealer’s website, click on the new inventory link from the menu at the top of the page (each dealership’s site varies slightly, but this page is easy to identify). Once the inventory page loads, a box will pop up asking for your contact information and the make, model and year of the car you’d like to test drive.

After entering all this information, click “Get Your Code.” Print your coupon or write it down if you don’t have a printer. You can also text the code to your phone.

Take it to the dealership you selected for your test drive by Nov. 12, 2016. A salesperson will validate your coupon so you can get your gift card.

It’s that easy!

Your Turn: Have you ever visited a car dealership for a test-drive promotion? What was it like?

Lisa Rowan is a writer and producer at The Penny Hoarder.

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The 5 Best Tools You Should Be Using to Market Your Local Business

Mobile devices and local searches go together like peanut butter and jelly.

If you’re a local business, guess what method people use to find you?

They’re looking for your business on their mobile devices. If you’re not aware of this or optimizing for it, you’re leaving money on the table.

Smartphones and tablets have made it easier than ever before for prospective customers to search for businesses in their areas and to find any pertinent information to influence their purchasing decisions.

In fact, “60 percent of American adults use smartphones and tablets to search for local product and service information.”

Furthermore, “50 percent of consumers who conducted a local search on their smartphone visited a store within a day, and 34 percent who searched on a computer/tablet did the same.”

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Within seconds, potential customers can see what product/service a business offers, get directions, and find contact information.

I do this myself all the time. I live in a big city. There are always great new places to discover, and I know I can find these places, check what they offer, and discover their ratings with just a few taps on my phone.

Because of the simplicity and convenience of the local search, one thing is true for smart local businesses who capitalize on it: increased sales.

In theory, one out of every two individuals who find your business through their smartphones will actually visit your business that very day.

Studies have even found that “18 percent of mobile searches lead to a sale within one day.” That’s pretty impressive!

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But we need to ask a question: how do you capitalize on this sales-ready segment of the population? How can you make sure your business is placed front and center before their eyes?

It doesn’t have to be complicated. In fact, if you use these four tools, you’re virtually guaranteed a position at the top.

I’ve seen businesses rise from having zero online presence to dominating their local markets simply by using these tools. You can do it too.

Here are the tools you should be using.

1. Google My Business

Did you know that 46% of all searches on Google are local searches?

That’s right. Nearly half of the people checking out your business online will be located within your immediate geographical area.

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To ensure that prospects are finding your business, you’ll need to be active on Google My Business.

I personally can’t even count the number of times a week I use my smartphone to search for business info via Google.

I also find myself using the “Okay, Google” voice search feature more and more. It’s quick. It’s easy. It’s hands-free. By and large, it’s quite accurate in matching my voice commands.

Getting set up on Google My Business is simple. First, visit the site: http://ift.tt/1s5Xo45.

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Next, register and fill out all pertinent business information.

I also recommend including plenty of pictures (at least five) so that prospective leads can get a better sense of what your business is all about.

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Once you’re set up, you can painlessly manage everything from your dashboard.

More specifically, you can:

  • Stay updated on customer reviews
  • Get insights on the way people are interacting (e.g., the number of views and clicks you receive)
  • Check the number of requests for driving directions to your business
  • See the number of people ultimately visiting your website

For me, the more data, the better.

The more information I can accumulate, the easier it is for me to spot patterns and trends so that I can make necessary adjustments.

That’s why I really like this tool. It gives me comprehensive data so that I can make highly informed decisions.

Like most platforms from Google, Google My Business is intuitive and user friendly, so there shouldn’t be much of a learning curve.

You can also update your profile when necessary to ensure your information is always current.

2. Yelp

In my opinion, Yelp is the second most important tool after Google.

Some marketers have even gone so far as to say that having your business listed on Yelp is more important than having a website.

While I wouldn’t go that far, I do think being featured on Yelp is pretty much a necessity these days.

As of March 2016, Yelp received 145 million unique visitors per month and is one of the go-to sites for finding information on local businesses.

People use it to find contact info, business hours, pictures, reviews, and more.

If you’re able to get a solid list of reviews and a strong rating, you can bet that your sales are going to increase and your brand equity will grow.

To get set up, you’ll need to first claim your business  and visit the mobile download site to use the mobile app for business owners.

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From that page, Yelp will send you a link so that you can manage your page from your mobile device.

Using this app is awesome because you can:

  • Seamlessly manage your page
  • Engage with customers
  • Track visitor engagement
  • Monitor leads
  • Respond to reviews and overall feedback

Just remember you’ll want to fill out your profile completely and include enough info to answer any common questions customers may have.

Again, I recommend including plenty of pictures.

3. Facebook Pages Manager

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The fact that I mentioned Facebook probably doesn’t come as any surprise.

Facebook is a huge deal, so it only makes sense that you’ll want to use Facebook Pages Manager. Visit this page to download the app.

Simply download the app for your iOS or Android device, and you can manage your business’s presence on Facebook with the utmost level of control and efficiency.

Use it to do the following:

  • Post updates, photos, and videos
  • Respond to comments on your page
  • View and reply to messages
  • Get push notifications for page activity, tips, and reminders
  • View your Page Insights
  • Manage your settings and page roles

This app serves as a streamlined way to manage your Facebook account from your mobile device and stay in close contact with your customers.

I like it because I can stay on top of things no matter where I’m at—even if I’m out of the country.

Having a presence on Facebook and advertising on Facebook matters.

For better or worse, people trust Facebook. Facebook serves as a tool for people to discover new friends, keep up with the news, stay in touch with family, and, yes, discover new places to eat, drink, shop, and play.

Not being on Facebook is the 1980s equivalent of not being in the phone book. I’m not going overboard when I say your business needs to be on Facebook.

4. Bing Places for Business

Okay, so Bing isn’t nearly as big as Google or Facebook. That’s true.

But that doesn’t mean that it can’t still be a viable resource for marketing your business locally. Bing relies on the same basic premise as Google My Business does, only it does so on the Bing search engine.

It’s easy to hate Bing or totally neglect it. I get that. But listen to this: Bing controls 33% of search!

In my opinion, a third of all search engine users is no small chunk.

Getting set up is pretty straightforward. Visit Bing Places for Business.

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You must first claim your listing. Next, fill out your profile, and verify your listing.

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Think of it like this. Many of your competitors are likely to be so fixated on Google that they completely overlook Bing. Maybe you were even tempted to neglect Bing.

Getting on Bing takes just a few minutes, giving you an advantage over your competition. By taking the time to get your profile up and running, you can pull in a larger chunk of your target market and win their business.

5. YP for Business

Remember back in the day when people manually thumbed through the Yellow Pages directory to find information on businesses in their area?

Well those days are gone.

But like most companies with any type of longevity, the Yellow Pages has been smart enough to reinvent itself so that it’s still practical in our modern era.

Now you can get your business listed free on the YP for Business app.

According to its website, “60 million consumers search YP every month for local businesses,” which is nothing to sneeze at.

Here are some other interesting stats:

  • Over 15 million consumers have downloaded the YP app.
  • The YP app and mobile web drive more than three calls to a local business every second.

If you’re looking to round out your local marketing efforts and get exposure to the largest percentage of your demographic, I definitely recommend listing your business there.

It only takes a few minutes, and your reach can grow considerably.

Some added benefits of using Yellow Pages include having the ability to check out the number of impressions, clicks, and leads you generate.

You can also maintain a comprehensive vantage point of your online presence, online reviews, and social activity.

I would also imagine that the YP for Business app would be an effective way to reach a lot of the older demographic of Gen Xers and Baby Boomers, who have fond memories of the original Yellow Pages.

Conclusion

To get your business in front of potential customers, you must have a presence on some key sites.

Because people are using these sites so frequently, taking the time to register your business and fill out your profile in its entirety can pay good dividends in the long run.

Don’t forget the key statistics, correlating searches, and sales.

Remember: 78% of local mobile searches result in offline purchases.

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That’s huge! If you’re a traditional brick-and-mortar establishment, you can most definitely cash in by featuring your business in the right online places.

The bottom line is that there’s a growing trend of people using their mobile devices to search for local businesses.

Being active on these five online spots not only allows you to be more competitive and claim your piece of the pie but can also be the catalyst for your business thriving in the long term.

Which of these tools do you find yourself using the most to find info on businesses in your area?



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Your Email Address Could Help You Win $1,500 (and 25 Free Books!). Here’s How

As a Penny Hoarder, very little motivates me as much as free money.

But as an English major and bonafide, unabashed nerd, free books are a very close second.

That’s why I was stoked to hear about this sweepstakes from Penguin Random House: It offers the chance to win both of those things.

And as tempted as I was to keep the secret to myself (and increase my chance of winning!), I just had to share it with you.

After all, what’s a good story without a few friends to tell it to?

Win $1,500 — and Free Books! — From Penguin Random House

Penguin Random House is giving away a bunch of free money and a 25-book “library” of its 2016 releases to one lucky winner.

The books will be in the genre(s) of the winner’s choosing, and will definitely keep their weekend reading supply stocked through the end of the year.

Even if reading isn’t your thing, it’s hard to argue with free cash… and if you win this sweepstakes, you’ll get lots of it.

Specifically, you’ll win a $500 shopping spree at ShopStyle, a fashion site that’ll keep you wrapped up in seasonal scarves and sweaters while you dive into your new books.

You’ll also get a $1,000 Visa gift card to use however you see fit. (With the holidays coming up, I’m sure you’ll find no shortage of places to put that extra money!)

Entering couldn’t be simpler: Just click here and provide your email address and genres of choice.

Penguin Random House publishes a huge range of material, and 2016 was a great year for books (if nothing else). You could win Alton Brown’s “Everyday Cook,” the newest Dean Koontz and John Grisham books, and work by Elizabeth Gilbert — who, yes, has continued to write after “Eat, Pray, Love.”

You’ll also be prompted to sign up for the publisher’s newsletter, which will get you 20% off your next order.

It’s totally free to enter, so what do you have to lose… other than the five minutes it’ll take to unsubscribe from the sponsors’ email newsletters?

The drawing closes at 11 p.m. ET on Nov. 18, so don’t put it off. And if you win, don’t worry, you can keep all the money for yourself.

But is it cool if I borrow a few of your books?

Your Turn: What’s your favorite book?

Jamie Cattanach is a staff writer at The Penny Hoarder and total bookworm. Her writing has also been featured at The Write Life, Word Riot, Nashville Review and elsewhere. Find @JamieCattanach on Twitter to wave hello.

The post Your Email Address Could Help You Win $1,500 (and 25 Free Books!). Here’s How appeared first on The Penny Hoarder.



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Opodo and eDreams to improve pricing and website transparency following investigation

Travel companies Opodo and eDreams have made “significant changes” to their websites and pricing practices to ensure consumers aren’t mislead.

Travel companies Opodo and eDreams have made “significant changes” to their websites and pricing practices to ensure consumers aren’t mislead. 

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Here’s How to Make Money Off All the Junk Your Ex Gave You

What to Do When You Get a Debt Collection Notice for an Account You Don’t Recognize

Sometimes you get a debt collection letter in the mail and you know exactly why you got it and what you owe. Other times you get one and you’re left scratching your head, wondering why you owe this company money, or even who the company is. So what do you do when you get a mystery letter in the mail asking you for money you’re not even sure that you owe?

Search Your Memory Banks

You might not recognize the company, but that doesn’t necessarily mean you don’t owe the money. Have you let any accounts get past due? Do you have any older debts that simply “went away?” Because, barring the statute of limitations on debt, debt doesn’t just “go away.” You might not recognize the company in question, but it could just be that they purchased the debt as a third-party debt collector.

Look Into the Company

You first need to find out about this company. Third-party debt collectors run the gamut from totally legitimate to totally slimy (and there’s no shortage of outright scammers, as well). If the company in question has a number of complaints from the Better Business Bureau, it might not be in your best interests to communicate with them on the phone. Instead, you should contact them by mail, where you can have more control of the situation.

Be Careful How You Communicate With an Unknown Debtor

Communicating with a legitimate debtor is a must, however it’s in your best interests to tightly control how you communicate with them. First and foremost, never admit that the debt is yours, either verbally, in writing, or by making a payment, until you are absolutely convinced you are legally obligated to pay the debt. How can you be sure that you actually owe the debt?

Begin by sending off a debt validation letter. Companies collecting debt are legally obligated to prove to you, upon request, that they actually own the debt. This is known as debt validation, and it will also help weed out fake debt collectors. There are rules for this under the Fair Debt Collection Practices Act: If the company does not respond to your request to validate the debt in a certain period of time, the debt is not legally yours — or at least, the company cannot legally collect it.

If you are provided with a debt validation letter, make sure that you’re still legally obligated to pay back the debt. Like crimes, most debts have a statute of limitation. Once the debt reaches a certain age, it can no longer be collected — the clock has run out, as it were, and you’re no longer obligated to pay the debt.

The debt collection agency can take you to court over it, but there’s not much point. If they do, all you have to do is show the judge your debt validation letter and cite the relevant statute. It’s called an affirmative defense — you’re not disputing that the debt is yours, just pointing out that it was so long ago you no longer legally owe it.

If You Still Legally Owe the Debt

In the event that the debt is yours and you’re still legally obligated to pay it, you should communicate with the company to come up with a repayment plan. The best way to do that is to call up the collection agency and talk to them about how you can repay the debt.

Make sure to get any agreement that you come up with in writing before you start making payments. Making a payment on a debt is often considered a de facto agreement to the terms — so don’t cut a check or make any other kind of payment before this stage, lest you inadvertently lock yourself into terms you didn’t agree to. Any reputable debt collection agency is going to be happy to let you read the terms and see them in writing before you make a payment.

Once you’ve done that, your job is just to make sure you keep making those payments on time. Not making a payment on time can mean that you’re no longer covered by the terms you agreed to. At that point you can go into default or even just be at the mercy of the debt collection agency’s standard terms when it comes to collecting debt.

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BuffetGo Helps You Score Cheap Meals — and Save the Planet, Too