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الاثنين، 15 أكتوبر 2018

10 things you need to know about your pension

10 things you need to know about your pension

Your pension is one of the most tax-efficient ways to save money over the long term. But do you know how to make the most of these benefits? Here are some useful pointers

1 You get tax relief when you pay into your pension

“The big advantage of investing in a pension is that you benefit from tax relief on your contributions, at your marginal rate of income tax,” says Patrick Connolly, a chartered financial planner at Chase de Vere.

This is effectively a refund of the tax you have paid on your earnings. It means basic-rate taxpayers – who get 20% relief – pay £80 into their pension and end up with £100 to invest. Higher-rate taxpayers get relief at 40%, while additional-rate taxpayers get 45%, meaning they only pay £60 and £55 respectively to put away £100.

Basic-rate taxpayers get contributions topped up automatically, but higher- or additional-rate taxpayers should check whether their scheme is a ‘net pay arrangement’, which applies tax relief based on your highest rate of income tax on your behalf, or whether tax relief is ‘applied at source’. If it’s at source, only 20% relief will be applied automatically and you’ll need to claim the further 20% or 25% back via your tax return.

2 Salary sacrifice can boost your pension

Some employers let you pay pension contributions from your gross salary. This means you pay before tax has been deducted and won’t pay national insurance (NI) on your pension contributions. This NI saving enables you to boost your pension contributions without it affecting your take-home pay.

However, this does lower your formal salary, which can affect employee benefits such as life insurance (which is based on a multiple of your salary) and state benefits such as statutory maternity pay. It may also limit how much you can borrow for a mortgage, so it’s worth discussing the implications with your employer first.

3 There’s an annual limit on pension contributions

The government’s generosity on tax relief on pensions does have a limit. You can currently pay 100% of your earnings into a pension, subject to a maximum of £40,000 a year. If you exceed it, you’ll have to pay a charge.

Higher earners may also be stung by the taper allowance, which reduces your annual allowance by £1 for every £2 of income over £150,000. This reduction is limited to £30,000, meaning anyone earning over £210,000 will see their annual allowance capped at £10,000. If you exceed the annual allowance, the good news is that you can carry forward any unused allowance from the past three years.

4 Watch out for the lifetime allowance

As well as the annual allowance, there is also a limit on how big your pension can get over your lifetime. If the total value of your pensions exceeds £1.03 million, you’ll face an extra tax charge when you access your money, turn 75 or die.

“If the lifetime allowance is breached, the pension value in excess will be taxed at 25% if withdrawn as an income, or 55% if taken as a lump sum,” says Mr Connolly. This is on top of the income tax you’ll also pay.

5 You can pay into your partner’s pension

If you are close to hitting the annual or lifetime allowance, you can always pay into your partner’s pension to ramp up your combined retirement savings. Just bear in mind that they also can’t receive tax relief on pension contributions that exceed their annual income.

So if your partner earns £15,000 a year, you can’t put more than that into their pension. If they don’t work or pay tax, then they can still contribute up to £3,600 a year into a pension.

“To achieve this £3,600 figure, you only need to invest £2,880, as the payment will still benefit from 20% basic tax relief,” Mr Connolly explains.

6 You get 25% of your pension tax-free

Once you turn 55, you can access your pension and take 25% tax-free. How withdrawals are taxed depends on whether you have accessed your pension and decided to draw an income from it.

“If you want to take ad-hoc withdrawals from your pension, you will need to check whether you are in ‘flexi-access drawdown’ or ‘uncrystallised funds pensions lump sum’ (UFPLS),” says Helen Morrissey, pensions specialist at Royal London.

“If you are in flexi-access drawdown, you have the facility to take out the 25% tax-free cash in one go – with all subsequent withdrawals taxed. However, if you are in UFPLS any withdrawals will be 25% tax-free with the remaining 75% taxed.”

When it comes to UFPLS, you may also be stung by emergency tax. If this happens, you will need to contact HMRC to apply for a tax refund to ensure you get the money back as soon as possible.

7 You pay income tax on pension withdrawals

Aside from the 25% of your pension that can be withdrawn tax-free, the rest of your pot is subject to income tax at your marginal rate.

“Withdrawals above the 25% tax-free element will be added to your income for that particular tax year,” says Mr Connolly.

At the very least, you’ll be taxed at your current income tax rate, but you could also find that the extra income from your pension pushes you into a higher tax band.

8 Delay accessing your pension to reduce your income tax bill

Given that you pay income tax on your pension withdrawals, it may make sense to delay accessing your pension until your income falls to a lower tax threshold – perhaps after you retire from your job. It’s always wise to consider your current income tax rate, and whether it has the potential to fall before you make a withdrawal from your pension.

It’s possible for some retirees to structure their finances to keep their income below the personal allowance – £11,850 in the 2018/19 tax year – to ensure they don’t pay income tax. Also remember you can top up this income with money saved in Isas, as this money isn’t taxable.

9 Make the most of tax relief for as long as you can

As soon as you dip into your pension, you will be hit by the Money Purchase Annual Allowance. This restricts how much an individual can put into a pension and receive tax relief to just £4,000 a year. This is an important consideration if you are planning to boost your pension in the final years of your working life, perhaps topping it up with bonuses or any inheritance.

10 Use your pension for inheritance tax planning

“Pensions aren’t counted against someone’s estate when it comes to inheritance tax,” Ms Morrissey explains.

This means your pension can be used as an important weapon in your tax-planning arsenal.

“If the person dies under the age of 75, the recipients will receive any unspent pension tax-free.

If the person is over the age of 75, the recipients will be taxed at their marginal rate – so either 20% or 40% depending on how much they earn,” she adds.

Ruth Jackson is a freelance personal finance journalist who writes for The Times, MoneyWeek and LoveMoney

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Legal problems? Here’s who you better call

Legal problems? Here’s who you better call

Are you facing a legal issue and don’t know where to turn? Perhaps your landlord wants to evict you or you’re facing unfair dismissal at work. Here’s how to access legal advice that won’t break the bank

If you are facing a legal issue, you may get a rude shock once you receive the bill: legal fees can escalate if you aren’t careful.

According to official HM Courts and Tribunals Service figures, guideline hourly rates for a solicitor with four years’ experience range from £177 to £296, depending on where you live in the UK.

In many cases, your decision to take legal action is entirely optional: it is ultimately down to you to decide whether or not to sue that dodgy kitchen fitter. However, in some instances there will be more at stake than lost cash, so it is essential to get the right legal advice. This is particularly relevant if you have debt problems, are being illegally evicted or have been unfairly dismissed by your employer.

The good news is that if you find yourself in a legal quandary, you won’t necessarily have to shell out thousands of pounds for help: affordable advice is available.

Do you have legal cover?

One of the first questions that any legal professional is likely to ask when you first approach them is: ‘Do you have legal expenses insurance?’ Even if you think the answer is no, it’s always worth checking if you have it as a bolt-on to another policy, such as your home insurance.

It is often included in quotes at a cost of £25 to £30 a year, so homeowners may have cover but not be aware of it. Plans typically cover legal issues relating to your home, your job, death or personal injury. However, other aspects such as legal advice for a divorce are unlikely to be included.

“It doesn’t cover all types of issues, but the ones it covers can mean that individuals can pursue a claim which they ordinarily would not have been able to afford to do,” explains Katie Whitehead, a solicitor at Ramsdens Solicitors in Yorkshire.

The big catch is that you will have to use a solicitor employed by your insurer and it will usually only fund your case if it thinks it has more than a 50% chance of success.

Similarly, if you’re in a trade union you might be covered if your dispute is employment related, but, again, it will probably only fund your case if it thinks you are likely to win.

Check if you have legal expenses cover as a bolt-on to another policy

Free legal clinics

Although Legal Aid has been cut drastically in recent years, it is still worth checking if you’re eligible – as help remains available in certain circumstances.

If you don’t qualify for Legal Aid, charity Citizens Advice should be your next port of call, says James Sandbach, director of policy and external affairs at LawWorks, a charity that connects people with free legal advice.

“Often, Citizens Advice offices either run clinics or have close relationships with pro bono clinics. They also know whether some firms may be able to offer cut-price services to people who might be able to afford some advice.”

There are also free legal clinics run by law centres and other groups, which can provide advice and may be able to refer you to a solicitor or barrister who can represent you on a pro bono basis. (Lawworks.org.uk has a comprehensive listing.)

If you’re hoping to access advice via a free clinic, it helps to be organised.

Ms Whitehead, who also volunteers at a legal clinic giving advice on landlord and tenant disputes, says: “These sessions can be very busy and are on a first-come, first-served basis, so it is beneficial to arrive early to have a better chance of being seen. When the sessions are busy, the amount of time we can spend with each individual can be limited to around 10 to 15 minutes.”

She adds that people need to be realistic about their expectations. “Some queries can be dealt with there and then, but for some issues the purpose of the sessions is to offer guidance on the steps individuals can take and to offer general advice on what they can do or what action they can take.”

For clinics in the LawWorks network, Mr Sandbach says family law issues see the highest demand, followed by employment, housing, immigration and asylum problems.

Cases about unpaid salaries have become such an issue that LawWorks recently set up an unpaid wages project. Claims for unpaid wages are often low value, and many people were deterred from pursuing them after Employment Tribunal fees were introduced in 2013.

After these fees were declared unlawful in July 2017, government figures showed a huge increase in cases: claim numbers rose from 549 last July to 2,926 the following month.

If you are thinking about suing a company, find out if it is a member of an ombudsman scheme. Making a complaint via an ombudsman is free, while pursuing a case through the small claims court will incur fees.

Consider hiring a barrister as they can be cheaper than a solicitor

Compare solicitors

If you cannot get the advice you require from these services, you may need to instruct a solicitor. For example, if you need tailored advice or you are not eligible for Legal Aid.

An introductory meeting with a solicitor will typically last 30 minutes. It is worth noting that some law firms charge for this appointment.

“These first meetings will frequently cover just the basics of the issue or matter at hand, and are aimed really at helping people to understand their legal position, work out what they want to do next, and give an approximate idea of the potential legal costs and timescales involved,”explains Kirsten Tomlinson, associate solicitor at Maguire Family Law in Manchester.

Talk to a few solicitors to compare prices and service levels. The Law Society can help you to find specialist solicitors in your area (see below box).

You may also want to consider hiring a barrister instead of a solicitor. It comes as a surprise to many, but barristers can actually be cheaper than solicitors as they are typically self-employed.

“Barristers have sets of chambers,which are effectively a form of collective,” says Philip Newman, a barrister at 42 Bedford Row chambers in central London.

“They club in to pay for the administrative cost of clerks. Barristers tend not to have personal secretaries, so you have savings there in terms of the infrastructure over a firm of solicitors.”

Not all barristers can be hired directly by individuals, but you can find those who can on MyBarrister and via the Bar Council’s Direct Access Portal. If you work with a barrister, it’s likely you will need to do more of the administrative work involved in the case yourself. But if you’re able to do so, this can provide extra savings when compared with a solicitor.

Whatever your legal issue, it’s crucial you get advice as early as possible so your situation doesn’t escalate and you don’t run out of time to make a claim. This is particularly true if you’re trying to access free help, as demand is high and services are limited.

Useful contacts

  • Citizens Advice: Get online advice or find details for local advice services (which may be provided in person or over the phone). Citizensadvice.org.uk
  • Law Centres Network: Specialising in social welfare law, law centres offer legal advice and representation to people and communities who cannot afford legal advice. Lawcentres.org.uk
  • Law Works: Contact the pro bono charity that provides volunteer lawyers with those in need of free advice. Lawworks.org.uk
  • Legal Aid: Gov.uk/legal-aid
  • My Barrister: Get direct access to barristers with the specialisms you require. Mybarrister.co.uk
  • The Bar Council’s Direct Access Portal: Find barristers, mediators and arbitrators locally. Directaccessportal.co.uk
  • The Law Society: Use its find-a-solicitor search tool to get specialist legal advice local to you. Solicitors.lawsociety.org.uk


Joanne Christie is a freelance journalist who writes about property, personal finance and lifestyle topics

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3 Scary Things That Can Happen To Unincorporated Businesses

Halloween is right around the corner, and I’ve been thinking about the scary moments entrepreneurs face when they start their businesses. The most frightening moment isn’t when you take out a loan. It’s not when you’re drafting an in-depth business plan. The scariest thing a small business owner can do for their startup is to […]

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LendEDU.com Review

LendEDU is an online financial marketplace that was co-founded by Nate Matherson and Matt Lenhard in 2014.

While the website offers a wide range of resources aimed at educating consumers, their main goal is providing a place for people to shop around for private student loans, student loan refinancing, personal loans, and credit cards.

With these details in mind, it’s important to note that LendEDU does not loan money. Instead, they partner with lenders to create a marketplace for consumers.

In that sense, some may consider them a “one-stop shop” for student loan refinancing and other financial products.

Over the years, LendEDU has been featured on a variety of websites including TechCrunch, New York Times, Wall Street Journal, CNN, Bloomberg, NPR, CBS News, Fox News, Business Insider, Yahoo! Finance, and Forbes.

Although the company obviously exists to make money, it appears their strategy is two-fold.

Yes, they earn commissions from the loan products they sell, but they also offer original guides, tools, and resources that help consumers make tough decisions about their student loans and finances.

The bests part is, all the online resources they offer are entirely free.

What Does LendEDU Offer?

LendEDU LogoToday, LendEDU offers a wide range of financial products, but they didn’t start out that way. While the start-up endured humble beginnings, their initial focus was on student loans and student loan refinancing only.

Since then, the online marketplace has expanded its offerings to include other financial products college graduates might need.

This makes sense with the LendEDU business model, but it also benefits consumers who may need more than student loan refinancing to reach their financial potential.

When you visit the LendEDU website, you’ll notice they offer several different kinds of help:

  • Resources and guidance to help you cut your student loan interest rates through refinancing
  • Tools to help you find the lowest interest rates on private student loans
  • Personal loan options that can help you reach specific financial goals
  • Advice and information on credit cards that can help you earn rewards, pay down debt, and secure important consumer protections.

If you’re looking for free help with managing your student loans, LendEDU also offers a wide range of tools. For example, they offer nine student loan calculators,

These can help you see what your student loan payment would be with an income-driven repayment plan, determine whether you could save money by refinancing, or figure out whether you should pay student loan debt off early or invest.

Other resources you can access for free through LendEDU include:

  • Detailed and informative guides on student loans, personal loans, home improvement loans, and myriad other financial products
  • Links to credit card offers that can help you earn rewards or consolidate debt
  • Information on various insurance products such as pet insurance, dental insurance, and high-interest bank accounts.

LendEDU also has its own blog, which features reviews of various financial products, scholarship opportunities, and basic personal finance content for consumers looking to educate themselves can consume.

Should You Really Refinance Your Student Loans?

One of the biggest questions people ask before they visit LendEDU or one of its competitors is whether they might be better off refinancing their student loans — or whether they should stick with the loans they have. This is a tricky question because the right strategy for different consumers can vary widely.

Generally speaking, factors to consider before you refinance your student loans include how much debt you have, whether your loans are federal or private, your income and future income potential, and how quickly you hope to pay your loans off.

LendEDU promises variable interest rates as low as 2.48% and fixed interest rates as low as 3.09% on student loans refinanced with their partners. Since federal student loans offer fixed rates between 5% and 7%, it’s easy to see why refinancing could be ideal.

According to statistics compiled by LendEDU, the average Class of 2017 graduate left school with $28,288 in student loan debt. That’s an increase over the year before, when Class of 2016 graduates moved on to adult lives with an average of $27,975 of debt.

Imagine you’re a college graduate who has $28,000 in debt with a fixed APR of 6.6% (the current fixed interest rate for unsubsidized direct student loans).

According to LendEDU’s student loan payment calculator, you would likely pay approximately $38,323 ($10,323 in interest) over ten years if you stayed on the standard ten-year repayment plan.

If you refinanced into a new private student loan with a fixed APR of 4%, you could pay off your student loans in seven years by making a total of $32,149 in payments ($4,149 in interest).

That’s a savings of over $6,000 and you would pay your loans off three years ahead of schedule.

On the flip side, it’s important to note the important benefits you’ll miss out on if you refinance federal student loans with a private lender. With federal student loans, you qualify for benefits like forbearance and deferment as well as income-driven repayment plans.

Also note, while some federal loans subsidize your interest and let you defer payments while you’re in school, private student loans do not come with any such benefits.

Once you refinance with a private lender, you will be expected to begin repayment right away no matter what.

LendEDU Pros and Cons

While it may be hard to complain about a student loan website that offers free information and resources, LendEDU isn’t perfect.

There are pros and cons to consider any time you rely on a resource for important information or financial products online. Consider these advantages and disadvantages before you check out LendEDU for yourself:

Advantages of Using LendEDU

  • You can use the website to learn about various financial products with no obligation
  • LendEDU offers student loan calculators that can help you determine your best course of action
  • LendEDU partners with student loan refinancing companies that offer some of the best loans and rates in the business
  • Since LendEDU works with multiple lenders, you can use the website to compare offers and find the best deal

Disadvantages of Using LendEDU

  • LendEDU has received some bad press over the last year
  • The company doesn’t lend money; instead, they connect you to loan offers from their partners
  • Student loan refinancing isn’t always ideal, so you may want to seek third party advice before you move forward

The Bottom Line

If you are tired of dealing with soul-crushing student loan debt and think you could benefit from refinancing, LendEDU’s resources and tools could help you figure out the best course of action.

If you do ultimately decide to move forward, you can also use the website to find a loan with the best rates and terms.

Keep in mind, however, that refinancing federal loans with a private lender can be risky since you’ll lose important consumer protections once the process is complete. 

At the end of the day, LendEDU is yet another website aimed at providing consumers with valuable insights they can use to make informed decisions about their finances.

Since all their tools and resources are free to use, exploring LendEDU.com and all their content and tools may be a smart move. 

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Waze Carpool Is Now Available Nationwide to Save Commuters Money and Misery


Until teleporting becomes a thing, miserable commutes will remain a way of life.

You can make driving to work more bearable, however, by sharing the ride. At least when you carpool, everybody chips in on transportation costs. And you might be able to bypass some of that traffic if your route’s on a highway with carpool lanes.

Waze Carpool is hoping to get more commuters in the car with each other instead of clogging up the roads in separate vehicles. The Alphabet-owned app pairs drivers and riders to streamline the process of organizing a carpool.

You may remember when we wrote about Waze Carpool launching in Washington state back in March. Last week, The Verge, TechCrunch and other media outlets announced the company’s expansion to all 50 states.

How Waze Carpool Works

Commuters who download the app can choose to either drive or ride. The app matches up people traveling similar routes, based on their home and work addresses.

Users can filter out potential carpool buddies based on their workplace (so coworkers can ride together) or gender (so fellow riders are only women or only men).

The service’s efficiency will vary based on the number of users in your area. The more people in your community who use the service, the greater the odds that you can find riders traveling along your route. The Verge noted that Waze Carpool will be available at 50 Amazon fulfillment centers and plans to partner with other businesses, organizations and cities.

Riders are charged no more than 54 cents per mile. Depending on where you live and how long your commute is, using Waze could be less money than paying for gas, tolls and parking for your own car — or cheaper than hailing an Uber or Lyft.

The money riders pay is said to go directly to the driver through the app. Waze Carpool is reported to make its money by selling advertisements rather than taking a percentage of drivers’ earnings.

Although drivers get compensated for picking up passengers, Waze Carpool isn’t designed as a service for drivers to make money as a side gig or in place of a full-time job. The app allows drivers and riders to make only two trips per day.

Right now, Waze is offering people $20 to refer new users to try the service, with a cap of 10 referrals, according to The Verge. Riders also can enjoy $2 rides for 21 days.

Nicole Dow is a senior writer at The Penny Hoarder.

The Penny Hoarder Promise: We provide accurate, reliable information. Here’s why you can trust us and how we make money.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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College Students and Grads: Don’t Miss This Virtual Career Fair on Oct. 17


College students and grads, this Wednesday, Oct. 17, you can browse 35 big-name employers offering jobs to fit any schedule — all without having to leave the house.

CareerEco, a virtual career events host, is holding an online symposium, dubbed the Diversity Virtual Career Fair. It will feature both private- and public-sector employers from 10 a.m. to 4 p.m. EST. Utica College is both sponsoring and attending the event.

Companies like CBS Interactive, Enterprise, Office Depot, USAA and several others will be offering up internships, temporary, part-time and full-time jobs to current college students and graduates. The National Security Agency, the U.S. Department of Transportation and the New York City Department of Education will also be there. Each employer has a different presentation time, so be sure to check the schedule to ensure that you attend your favorite employer’s session.

All majors are welcome. You just need to be currently enrolled in college or hold an associate’s degree or higher.

For those looking for work-from-home and disability-friendly jobs, My Employment Options is also attending. (You may have noticed that they hosted their own work-from-home career fair last week.)

Before the fair make sure to:

For more information, visit the Diversity Virtual Career Fair’s info page. Happy job hunting!

Adam Hardy is an editorial assistant on the Jobs Team at The Penny Hoarder. He lives off a diet of stale puns and iced coffee. Read his full bio here, or say hi on Twitter @hardyjournalism.

The Penny Hoarder Promise: We provide accurate, reliable information. Here’s why you can trust us and how we make money.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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The Millennial’s Guide to Keeping Calm When the Stock Market Plunges


Millennials. We’re still new to the stock market.

The lucky few born in the early ’80s who started putting money in their 401(k)s right out of college have only been investing for 15 years.

For the rest of us with student loans and parents who said, “Index what?” when we asked them about retirement options, we’ve probably had only a few fumbly years to try out this whole stocks and bonds thing.

So when the Dow Jones falls 1,400 points in two days, it can be a little nerve-wracking and confusing.

Here’s what to do when the stock market is correcting or bearish if you still have a good 30 years left until retirement.

Repeat After Me: Stock Market Drops Happen

First, you should know that this is normal. The Dow dipped 1,175 points in one day as recently as February. We’re in the middle of the longest bull market (or rising market) run in U.S. history, but the market has still moved in the opposite direction every so often.

Here are some other recent dips during our bull market run:

  • May 2010: The Dow dropped 1,000 points in a day.
  • August 2011: The S&P 500 entered a short bear market (20% fall).
  • August 2015: The Dow fell over 1,300 points in a week.

And obviously, let’s not forget that we’ve come back from the Great Depression, Black Monday, the dot-com bust and the Great Recession.

As millennials, we’re more than able to wait out the storms of the market because we have so much time left in it. This has happened to every generation, even without the amazing bull market we’re experiencing, and the people who stay consistent are fine.

What to Do When the Stock Market Has a Bad Day

Here’s one thing you shouldn’t do: check your portfolio.

When the market is dropping, the last thing you need to do is sit in front of your computer overanalyzing every choice you’ve ever made.

You’re young! Go outside, spend time with your family — don’t waste a single ounce of thought on what you should do with your investments. If you have a well-diversified portfolio with a good mix of funds, you’ll come out on top. This is not the time to second-guess yourself.

And here’s one thing you can do: invest more.

You read that right! Obviously, this is up to your personal preference and risk tolerance, but think about these wise words from billionaire Warren Buffett: “Be fearful when others are greedy and greedy when others are fearful.”

No one knows what the future holds, but every investor wishes they could go back to any of those crashes I mentioned earlier and put their whole paychecks in at rock-bottom prices.

History has shown that the market always trends up in the long term. It’s a heck of a ride, and no one on TV or the internet can tell you with certainty where it’s going next, but if you’re patient and consistent, you’re likely to end up on top.

Jen Smith is a staff writer at The Penny Hoarder. She gives money-saving and debt-payoff tips on Instagram at @savingwithspunk.

The Penny Hoarder Promise: We provide accurate, reliable information. Here’s why you can trust us and how we make money.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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How to Use A/B Testing to Experiment with These 13 Elements of Your Website

You’ve done a great job of finding new ways to drive more traffic to your website. But if that traffic isn’t translating into conversions, you’ve still got plenty of work to do.

I see this common misconception in my consulting work all the time.

Businesses spend much time and effort trying to improve their organic SEO while simultaneously running PPC campaigns to get more website visitors.

There’s nothing wrong with this strategy, but increasing site traffic isn’t the only metric that matters. You also need to focus on how visitors behave after landing on your pages.

Are they converting?

If not, that traffic isn’t translating to dollars. That’s why you need to learn how to use continuous A/B testing to increase conversions.

These experiments will help give you a better understanding of how to optimize certain design elements of your website. Subtle changes can make a major impact on getting your traffic to convert.

To those of you who have never run these tests before, I recommend reviewing my guide on everything you need to know before you start A/B testing.

However, if you already know how to run A/B tests but just don’t know what you should be testing, this list is perfect for you.

In reality, the number of things you could test on your website is seemingly endless.

That said, I narrowed down the top 13 elements you should start with. You can continue to tweak these and run several tests for each component on this list.

I’ll even give you some examples and real-life data to explain how other websites improved conversions by testing specific elements.

1. CTA size

As you read through this guide, you’ll notice that CTA buttons will appear several times in the discussion. This makes sense since it’s the most important feature in terms of driving conversions.

Start off with the size of your CTA button.

For the most part, this button needs to be big and bold. That way, it’s obvious and jumps off the screen. The last thing you want is for someone to be unable to find your CTA button.

How big should it be for optimal conversions? The only way to know is by experimenting with different sizes. Here’s an example to show you what I mean:

size

As you can see, these two CTA buttons are identical. They have the same font, color, and placement on the page.

The only difference is the size.

But bigger isn’t always better. In fact, after running this experiment, it was found that the larger CTA actually had 10% fewer conversions.

There could be a number of different reasons for this, but we don’t need to get into that right now. The important thing is that this would have never been discovered without running the A/B test.

Don’t assume that your giant CTA button is ideal for conversions. Test the size so you can be sure.

2. Headline wording

Your landing pages will have different headlines. These headlines will tell your visitors exactly what they’ll find on the page.

Depending on your goals, the wording can also prompt people to take a certain action.

Plus, you want your headlines to be SEO-friendly as well. Obviously, lots of thought should go into crafting these words.

That’s why you need to learn how to increase clicks by mastering your headlines.

To do this effectively, you’ll need to run A/B tests to find out which phrasing yields the highest conversion rates. Check out this example from the Movexa website:

headline

At first glance, the two pages look the same.

The only difference between the control and variation is the headline. As you can see, the difference is minor. All they did was add one word.

Movexa increased sales by 89% after adding the word “supplement” to the headline on this landing page.

So don’t assume your headline is perfect until you test different variations. You may be surprised with the results.

3. Free shipping information

This one is more specific to ecommerce sites. But it’s an important feature that shouldn’t be overlooked.

First of all, you shouldn’t be charging your customers for shipping.

If this expense is coming out of your pocket, just include it in the base cost of each item as opposed to charging separately for it.

This added charge is the top reason for shopping cart abandonment.

free shipping

But simply not charging for shipping isn’t enough. You need to display this information proudly on your website.

This way your customers won’t have to get to the checkout page to know that shipping is free.

But where do you tell them? That’s for you to find out through A/B testing.

Try different locations on the banner of your website. Maybe include it in the headline.

After you experiment with the placement, you can continue to run tests on the size, font, and color of this text as well. Try using all capital letters, or add an exclamation point to see if these variations change your results.

4. CTA phrasing

Let’s get back to discussing the CTA button.

Now that you know the optimal size of this button from a test I talked about earlier, you can start to experiment with the phrasing.

Obviously, the phrasing will depend on your goal. For example, a “buy now” CTA won’t make sense if you’re trying to get website visitors to subscribe to your email list.

Here’s an example from a landing page that targets visitors who need a loan:

cta phrasing

The team tested “apply now” against “submit.” Everything else about the pages was exactly the same.

The hypothesis here was that the word “apply” implied that the visitor could be rejected from a loan, which would discourage them from converting.

On the flip side, the “submit” button makes it seem like anyone can be approved simply by filling out the form field above.

I highly recommend experimenting with CTA button phrasing on each landing page of your website. This button is too important for you to overlook.

5. Pricing display

Some websites don’t display their prices on their landing pages. Do you?

Depending on the type of business you have, your branding strategy, and the industry you’re in, you may not think this is necessary.

However, it’s possible that displaying your prices could help increase conversions. Check out this example below:

pricing

Adding the price to this landing page increased its conversions by 100%.

After adding the price, you can also run other tests to make sure it’s optimized on the page. Change the location, color, font, and size to ensure you’re getting the maximum number of conversions.

6. Promotional content

Promotional content on your landing pages gives your website visitors an incentive to buy whatever you’re selling.

In theory, these elements will drive conversions. But don’t make assumptions without testing them.

Look at the example from this case study on the SimCity website:

sim city

The original landing page had promotional information at the top of the screen, below the menu bar.

It’s simple. Pre-order the game, and you’ll get $20 off your next purchase.

An incentive like this must be good enough to get people to convert, right?

Not so fast. By eliminating this promotional content from the landing page, they saw a 43% increase in checkouts.

Websites with simple designs have higher conversion rates.

Adding too much promotional content to your pages can make it difficult for the visitor to focus on your CTA buttons. Removing unnecessary text can actually be beneficial.

I’m not saying you need to completely trash all of your promotional content. I’m just trying to show you that you have to run experiments to see if it’s worth including.

7. CTA placement

No, you’re still not done testing your CTA button.

Now that size and phrasing are taken care of, it’s time for you to find the best location on the page for this button. You’ll need to run lots of experiments with this.

Typically, your CTA should always be above the fold. Make sure it’s clearly visible at all times.

But test different locations on the page. Try the middle, left side, right side, or even slightly off-center to the right. Try every location.

Experiment with two CTA buttons. Keep running these tests until you find a winner.

8. Image subject

Your website shouldn’t always have a plain white background with no images. You need to use visual elements to improve your marketing strategy.

But don’t just pull a picture out of thin air and assume it will make your website better.

Use A/B tests to find out which images convert the best. Here’s an example of how Highrise experimented with images on its website:

highrise

Michael had nearly 5% more conversions than Jocelyn.

This may seem marginal, but depending on the amount of traffic to a website, it could be the difference in tens of thousands of dollars over the course of a year.

9. Navigation menu

How do website visitors find what they’re looking for on your pages?

Typically, navigation menus are the best way for them to jump from page to page. However, if these menus are too complex, it can hurt your conversions.

Remember, keeping things simple is always your best bet.

Take a look at what happened when Yuppiecheif removed the navigation menu from its homepage:

yuppiechef

As a result of this design change, Yuppiechef was able to increase conversions by 100%.

If it worked for them, it could work for you as well.

Even if you don’t want to remove your menu completely, you can experiment with other elements of it. Change the color, size, placement.

Consider removing some of the options to keep people focused on converting.

10. Value proposition

Earlier we talked about the importance of free shipping.

But you can test other elements of your value proposition as well. Here’s a look some of the other key phrases that give consumers an incentive to shop online.

value prop

By highlighting these other benefits on your pages in the form of a value proposition, you’ll be able to drive more conversions.

Refer to my guide on how to create a highly effective value proposition if you want to learn more about this concept.

11. CTA color

As I said before, your CTA needs to stand out and be obvious in order for it to be effective.

That’s why the color of this button is so important.

Sure, you want the color scheme of your website to be visually appealing, but that doesn’t mean your CTA button should blend in with everything else.

A blue CTA button on a blue background will get lost in the shuffle. And a color like bright yellow will be difficult to read.

So what colors work the best? Run tests to find out.

Here’s an example testing green and red CTA buttons:

color

Usually, we associate green with go and red with stop. So you could assume that the green CTA button would outperform the red one.

But the results of this test were surprising, which is why we shouldn’t make assumptions.

The red CTA button got 21% more clicks than the green one.

12. Product page layout

On an ecommerce website, the design of your product pages will have a major impact on conversions.

Since these conversions will ultimately translate to dollars, you need to prioritize these A/B tests because a mistake here could be costing you money.

Here’s an example from Smartwool socks:

product page layout

At first, they tried to highlight certain items on their product page.

But after transitioning to a uniform grid system with an A/B test, they saw a 17% increase in the average revenue per visitor.

Try this as well.

Experiment with the number of products you display on the screen at once.

If you have a grid, test rows of three compared to rows of five. Or maybe two columns instead of three columns.

Test the size of your product icons.

After running numerous tests, you’ll be comfortable knowing you have the optimal design for the most important pages on your website.

13. Length of form fields

Test the length of form fields on your landing pages.

For the most part, shorter form fields have higher conversion rates.

form fields

But as you can see from this graphic, that’s not the same across the board.

Right now, if you have six form fields and you can get that down to four, you could assume your conversions will increase based on this graph.

However, some of you may need to have longer form fields if you need to collect lots of information from your customers.

If you look at the data above, it implies that a form with 28 fields won’t perform as well as a form with 40 fields.

So there are certain instances when shorter isn’t always better. Run an A/B test on these forms until you get this figured out.

Conclusion

When it comes to the design elements of your website, you should never make assumptions.

Instead, create a hypothesis, and run A/B tests to test it.

As you can see from the list I’ve created, the CTA button has a huge impact on your conversions. But there are other elements that should be tested as well.

Don’t stop after one test.

You should always be taking steps to improve your design, drive conversions, and ultimately increase your profits.

What elements of your website are you trying to improve with A/B tests?



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Questions About IRAs, AARP, Cancelled Debt, Streaming Video, and More!

What’s inside? Here are the questions answered in today’s reader mailbag, boiled down to summaries of five or fewer words. Click on the number to jump straight down to the question.
1. IRA after-tax question
2. Credit freeze for children
3. Baseball after cutting the cord
4. AARP worth it?
5. Planning for upcoming recession
6.
7. Cancelled debt and income taxes
8. Alternatives to offline Quicken
9. Credit card without credit check?
10. Things from secondhand stores
11. “Bond tent”?
12. Improving conversational skills

As I grow older, I’ve come to realize that I like short blasts of cold weather, but I actually don’t like months and months of sustained cold weather. I like a cold day in the fall, but I don’t like months of cold in the winter.

Maybe this is an indication that I should live further south than Iowa.

Q1: IRA after-tax question

I have a 401K from a previous job that I rolled over into an IRA. Now, when I rolled it over, I wasn’t well educated on investments and retirement savings: I started adding after tax funds to my pre-tax 401(k) (now IRA). Somewhere to the tune of $50 a month for about a year. After that, I stopped touching the thing and am totally lost as to how to move forward with those funds. There is about $1,300 in the IRA with e-Trade (I didn’t know where else to put it, and would like to move it to Betterment). Any advice you can offer would be so much appreciated!
– Kelly

So, to clarify, you’re saying that you have a traditional IRA that you would normally contribute to with pre-tax money but accidentally contributed to with after-tax money.

If you’ve already paid taxes on all of this, you’ll probably only be able to fix it by issuing a correction on your taxes for the year(s) in which you made those contributions. If you’re in, say, the 25% tax bracket and the total contributions only add up to $600, that will be about $150 in tax overpayment. In order to get that money back, you’ll have to file a correction for those one or two years, which may end up being more hassle than it is worth.

If you didn’t pay taxes on it (you probably have, but I’m not 100% sure), you could roll over the amount you contributed into a Roth IRA and then there are no tax issues. The investment firm you’re working with should be able to easily handle that.

My guess is that the question you need to ask yourself is whether that $150 (or so) in taxes is worth the effort in filing corrections to one or two years worth of old taxes. If you do it yourself, it’ll take some time; if you have a tax preparer that handles it, their fee will eat a lot of that $150.

Q2: Credit freeze for children

Do you have credit freezes on your children’s credit through the three credit unions? I just looked at Equifax and there’s no way to do it online, only mail. Is it really important/worth the effort?
– Jason

In my eyes, it’s one of those situations where you are choosing to do a little paperwork now to avoid some possibility of having to do a lot of paperwork later, but there’s also a large possibility of not having to do any paperwork later.

It’s worth noting that by spending a lot of time investigating your child’s credit report (or, preferably, lack thereof), you actually increase the exposure of your child’s identity to more potential sources for fraud.

Probably the easiest way to do a simple check with minimal possibility of additional fraud is to check online TransUnion.

Our plan is to simply thoroughly check our children’s credit report just before their sixteenth birthday, which is the age at which they’ll begin making credit decisions on their own. For now, we’re simply very protective of their identification and do everything we can to minimize all exposure.

Q3: Baseball after cutting the cord

Cancelled cable in June. Found myself at a sports bar last night watching Red Sox and Astros. Needed to get home for work and found myself at home wanting to watch the rest of the game but didn’t figure out how to do it. It was the first time I missed cable. Suggestions?
– Damon

Your best approach for watching live sports via streaming is to get an Amazon Fire or Roku device, attach it to your television, and then keep checking as to where the sport you want to watch is available via streaming.

My experience has been that the NFL is really hard to watch via streaming, but most other sports aren’t bad at all, even during the playoffs. It looks as though a lot of playoff baseball, for example, is available via the fuboTV app on both Amazon Fire and Roku, and that app has a free trial.

The only issue is that the rights to sports streaming seem to really be in flux. What works one year often doesn’t work the next year. You’ll have to keep Googling and paying attention to find out what works.

Q4: AARP worth it?

Reading up on AARP membership. Some of the discounts like hotel discounts are pretty good and it’s cheap to sign up. Worth it?
– Jim

The only drawback I’ve seen from older relatives joining AARP is that they seem to be inundated with insurance offers, as though they’ve been signed up for every insurance mailing list known to man.

If you’re willing to just toss all of that unsolicited mail right in the trash, then AARP might be worthwhile, particularly if you travel regularly.

It’s worth noting that online booking services like Hotels.com do not offer additional discounts that stack with AARP. If you’re using AARP for hotels, you’ll have to book directly with the hotels to be able to take advantage of the discount, so it might not end up being a great discount in the long run.

I guess I can’t give you a blanket “thumbs up” or “thumbs down,” because it depends on your personal spending habits. It definitely CAN be worth it, but isn’t guaranteed to be worth it.

Q5: Planning for upcoming recession

Recession is coming. What are you doing to prep for it?
– Andrew

Not a thing. I am not doing anything different to prep for a recession.

My plan for saving for retirement is in no way dependent on what the economy is doing this week or month or year. My plan for saving for retirement is on a 30 year scale, and on that scale, some recessions will happen. That’s a given.

To do anything based on when you think a recession will happen is a lot of guesswork, and the likelihood is that you will lose money by guessing incorrectly versus simply staying put with what you have.

Q6: Handling angry politics at work

There are four or five people at work who angrily argue about politics all the time and try really hard to draw other people into their arguments. One of them is our supervisor who thinks he is “scoring points” or something. They spend half the day screaming at each other and it’s distracting for work. Not sure what to do.
– Jenna

If this is becoming an obstacle for getting your work done, I’d suggest talking to your supervisor’s boss and see what can be done about it. It sounds like these political arguers are not only avoiding their own work, but are also distracting and interfering with the people around them, which isn’t helpful.

I have no problem with people arguing politics, it’s just that it doesn’t really fit in the workplace. Politics are inherently divisive and always seem to draw people into emotional responses.

Take it up the chain of command a little and see what you get.

Q7: Cancelled debt and income taxes

I am working on a tax return for a 100% disabled veteran. He had student loan debt incurred by his son of around $50,000. In 2017 the debt was cancelled by the Department of Education because of his veteran’s status of 100% disabled. I’m very curious to know if this cancelled debt is also exempt from income taxes.
– Arthur

Due to the Tax Cuts and Jobs Act of 2017, borrowers whose student loans are forgiven on or after January 1, 2018, due to “total and permanent disability” are no longer required to pay federal income taxes on those forgiven loans.

It should be noted that student loans that were forgiven prior to 2018 aren’t given this federal income tax exception, so if the forgiveness happened in 2017 or before, as you stated, your client is likely still on the hook.

You should contact the IRS and discuss a payment plan for that tax hit that’s within the bounds of what your client can afford.

Q8: Alternatives to offline Quicken

I used Quicken for many years, it used to be something you could just pay for once and not by the year, it was also much easier to use then this new version I would have to “rent.” Microsoft money has gone the way of the dodo and I guess I’m old school, when I pay for a product once that should be it and I don’t want to store it on the cloud, because it won’t be free forever and please lets not bring up how secure my information will be. Do you have any alternatives to my much missed Quicken that would not have run on my new computer even if I could find the disk? Unfortunately my old computer and I do mean old, so old it wouldn’t use the coupon printing software, died and took with it my Quicken program, data from 1995, I have an unusable backup disk of information I might turn into a dream catcher. I fear my arch enemy Excel is my only option and we do not get along, Excel is far from user friendly and eventually I won’t be able to use it with out paying for it by the year, which I consider a huge rip off. Considering going to a paper ledger system, a pain but easier then the Excel program I am staring at now.
– Anna

It seems to me that your requirements for a personal finance package are:
(1) it works without online access;
(2) it doesn’t require accounts or access to your other financial accounts;
(3) it doesn’t require a subscription of any kind;
(4) it’s not Excel.

If you’re not interested in using Excel, there really aren’t any robust personal finance packages that don’t rely on online connectivity to do their work these days and also come without a subscription option. Banktivity is the only one I know of that’s remotely well regarded, but that’s Mac-only. There are a few open source packages, but they’re pretty thin in terms of features and the user interfaces are kludgy.

This is a big hole in the personal finance software market, and I’m surprised that some company hasn’t stepped in to fill it. Intuit and YNAB and other companies have basically abandoned users who don’t want to subscribe and don’t want to incorporate their accounts.

Q9: Credit card without credit check?

I have bad credit I want to start building my credit again. Can i get credit card that will do that for me? One that doesn’t require a credit check?
– Nina

In general, no company will offer you an unsecured credit card without some form of credit check. That’s basically a recipe for the company to get repetitively ripped off by scammers.

If you want to get a credit card with really bad credit, your best approach is to get a secured credit card. A secured credit card is one in which you put down a deposit before you get the card so that if you build up a balance on the card and refuse to pay it (or can’t pay it), the card is cancelled and the initial deposit you made covers your bill. Financial institutions will often issue these cards to people with very bad credit, and it is a very effective tool for rebuilding credit.

If this is something you’re interested in, I’d recommend that you visit a local credit union, which will typically work with you to help you acquire a secured credit card.

Q10: Things from secondhand stores

Things I’ve bought at second hand stores in the past 12 months:

Odd plates/trays: To serve guests at my house or to take food to potlucks. At $1-$3 each, I can afford to leave behind if I need to and/or choose something seasonal

Wool socks – Usually less than $1 pair, especially for hiking in cold weather

Base layer clothing – $3 each piece – The wicking type fabric that is upwards of $30 new; no one will see the adverts on them since they are base layers; for hiking/working outside

Paperback books – 25 cents each – often cheaper than the overdue fines I might incur from the library; I pass on to homeless shelter or recycle to thrift store

Seasonal home décor – various prices purchased after the holiday (for my son and DIL for their new digs)

Books on CD – $1-$3 – Great to have in the car for road trips with no worries about being overdue; I share with a friend

Picture frames – $3-$5 – To frame my mom’s oil paintings; far cheaper than the $10-$50 to purchase new frames or even more to have them framed

Fabric, yarn, and patterns – Usually for a fraction of price of new – mostly to make items for things like Project Linus and similar charitable projects
– J

This is a list of secondhand purchases sent in as a follow up to my article about what I’ve bought at secondhand stores recently, and it reinforces quite well my key point that stores like Goodwill and Salvation Army and secondhand stores are about way more than worn or ill-fitting clothes.

You can find a lot of useful stuff if you shop at such stores consistently and use them as your “first pass” for shopping.

I think, for me, my favorite use for them is for “trial runs” of small kitchen appliances. I recently snagged a food processor there, actually after that article was written. I don’t think I’ll keep it long term but I never really used one before and I wanted to try one out.

Q11: “Bond tent”?

I have read several references to a “bond tent” recently but I don’t understand what it means. Help?
– Amy

A “bond tent” refers to a common practice where people invest very heavily in bonds in their retirement account as they approach retirement, rather than investing in stocks or real estate. During the early years of retirement, their withdrawals are taken mostly out of bonds, bringing them gradually back to their original asset allocation.

Let’s say that normally you have 75% stocks and 25% bonds. A person doing this practice might put all of their contributions into bonds as they approach retirement, bringing things closer to 50/50. Then, when they’re retired, they cash in their bonds almost exclusively for the first few years, eventually returning to 75/25.

There are a number of reasons for doing this, but the big one is to stabilize retirement savings right near retirement age, so that a big dip in the stock market doesn’t bring very difficult results to a new retiree.

Q12: Improving conversational skills

I read How to Win Friends and Influence People and it really helped me to feel more comfortable in mixed social situations. I am good at smiling and being polite and asking questions. The problem is that doesn’t seem to translate into meaningful conversation, mostly just small talk and listening. How do I get better at conversation?
– Bob

I agree with you that questions are useful but don’t translate perfectly into great conversations. A good conversation has a bit more back and forth; a bunch of questions can feel like an interview.

The book that jumps to mind here is Conversationally Speaking by Alan Garner, which is a great book on conversational skills. I found it incredibly valuable.

However, the best thing you can do after reading it is to put the ideas into practice as soon as possible and as frequently as possible. Just go to mixed social events and start conversations with people. Make that your goal – I’m going to start X conversations this evening.

Got any questions? The best way to ask is to follow me on Facebook and ask questions directly there. I’ll attempt to answer them in a future mailbag (which, by way of full disclosure, may also get re-posted on other websites that pick up my blog). However, I do receive many, many questions per week, so I may not necessarily be able to answer yours.

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Here’s How You Can Get a Closet Full of Clothes You’ll Love — for Free

How to Get the Most Out of Your Employer Stock Purchase Plan (ESPP)

Employee stock purchase programs – ESPPs for short – are powerful employee benefit programs that, when used correctly, offer what is essentially a guaranteed investment return of at least 17.6%.

But ESPPs are often misunderstood and misused. People either fail to use them at all, which is a missed opportunity, or use them incorrectly, which adds unnecessary risk to their investment portfolio.

This article will explain exactly how ESPPs work and how to use them the right way so you can capture that guaranteed return without taking on any undue risk.

What Is an Employee Stock Purchase Program (ESPP)?

An ESPP is an employee benefit program that allows you to buy company stock at a discounted rate.

While the specifics of ESPP plans differ from company to company, and while you should definitely refer to your company’s plan documents before taking any action, most ESPP plans looking something like the following:

  1. There is a 12-month offering period split into two different six-month purchasing periods.
  2. Before the offering period starts, you elect to contribute a certain amount of money to your ESPP.
  3. Once the first purchasing period starts, that contribution is deducted from your paycheck. There is no tax deduction for your contributions.
  4. At the end of the first purchasing period, the money you’ve contributed is using to buy employer stock at a 15% discount.
  5. That discount is applied to the LOWER of the stock price at the beginning of the purchasing period and the stock price at the end of the purchasing period.
  6. You can either sell that stock immediately, in which case the gains are taxed as ordinary income, or hold onto it for at least one year after the purchase date and two years after the beginning of the offering period, in which case the gains are taxed as long-term capital gains.
  7. Steps 3-6 are repeated for the second six-month purchasing period.
  8. Steps 2-7 are repeated for the next 12-month offering period.

Step #5 is where the real power of the ESPP comes into play. Because not only are you getting a 15% discount on the price of your employer’s stock, but you’re getting a discount on the lower of two prices, which means you stand to gain quite a bit no matter what happens.

Let’s say that your employer’s stock is at $10 at the beginning of the purchasing period, and at the end of the period it’s at $5. Even though the stock has gone down, you get to buy it at a 15% discount on the $5 price because that’s the lower amount. That is, you can buy it for $4.25 and immediately sell it for $5, which equates to a 17.6% gain.

Now let’s say that the stock price goes up from $10 at the beginning of the purchasing period to $15 at the end of that period. This time you’d get to buy the stock for $8.50, which is a 15% discount on the lower $10 price, and immediately sell it for $15. That comes out to a 76.5% gain.

In other words, the worst-case scenario* if you sell immediately is a 17.6% gain, and the best case scenario is essentially unlimited.

Not bad, right?

*The actual worst-case scenario is that your company goes bankrupt during the purchasing period, in which case you would lose the money you contributed. This is one of the big differences between an ESPP and a 401(k) and other qualified retirement plans, since those plans are protected from bankruptcy.

How to Take Advantage of Your ESPP

With that background, how can you take full advantage of your ESPP and avoid the most common mistakes?

Here are five steps you can follow.

1. Max out other retirement accounts.

In general, it’s a good idea to max out your other retirement accounts before contributing to an ESPP. The tax breaks offered by those accounts are generally better than the discount offered by an ESPP.

2. Read your ESPP plan documents.

While the example above is typical of most ESPP plans, every company has its own policies, and you should make sure to understand exactly how your plan works before jumping in.

3. Contribute the maximum amount your budget can afford.

Assuming your plan works generally as described above, and assuming your other financial priorities are handled, you can elect to contribute as much as your budget can afford, up to the maximum allowed contribution.

4. Sell the shares as soon as you receive them.

This is the step that a lot of people get wrong.

Because there’s a tax benefit to holding onto the shares, many people do just that. The problem with that strategy is that owning employer stock is incredibly risky, and by holding onto it you’re introducing the possibility of a big loss that more than wipes out the guaranteed return you’ve already earned.

The right strategy, therefore, is almost always to sell the stock as soon as you get it. Not only does that lock in the guaranteed rate of return, but you can then use the proceeds to do things like build a more diversified investment portfolio, pay down debt, build an emergency fund, save for a down payment, or…

5. Use those proceeds to maximize the next round of ESPP contributions.

One way to use those proceeds is to help with maxing out the next round of contributions.

While you can’t make direct contributions outside of your paycheck, you could certainly put your proceeds into an account that you draw upon in order to make up the difference in net pay that results from increasing your ESPP contributions.

For example, let’s say that you receive $6,000 in ESPP proceeds. You could put that money into a savings account, increase your ESPP contributions by $500 per month, and simply take $500 out of your savings account each month to make up the difference. Your monthly budget would stay the same even with your ESPP contributions increased.

Repeating this process again and again can create a self-perpetuating stream of contributions and proceeds that allows you to keep earning free returns without impacting your ability to pay bills and live the rest of your life.

Make the Most of Your ESPP

Used correctly, ESPPs are an almost risk-free way to earn a guaranteed return. That money can then be used for any number of goals, from saving for retirement, to paying off debt, to buying a house, to paying for college, to traveling the world, or anything else you’d like to do.

Matt Becker, CFP® is a fee-only financial planner and the founder of Mom and Dad Money, where he helps new parents take control of their money so they can take care of their families.

More by Matt Becker:

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