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الاثنين، 12 مارس 2018

Clean up on Discounted Baby Supplies and Half-Price Diapers This Week


In my experience trying to frugally survive my first few years of parenthood, I’ve come to realize that many baby products marketed to parents are not really necessary.

Diapers, however, are a definite need.

Unless you have hand-me-down cloth diapers or your baby is a potty-training savant, the best way to save money covering your baby’s bottom is to take advantage of all the deals you can find.

The grocery chain Lidl is offering a weeklong sales promotion for 50% off its store-brand diapers. The sale starts Thursday, March 15, and lasts through the following Wednesday, March 21.

This deal is valid for size 2 packs of diapers, (which fit infants weighing 12 to 18 pounds), up to size 6 packs, (which fit toddlers 35 pounds and up). The discounted prices bring costs as low as $2.04 for a 44-pack of size 2 diapers — less than 5 cents per diaper!

The highest price during the sale is $3.18 for a 44-pack of size 5 diapers.

Lidl’s store-brand diapers already tend to cost less than popular brands like Huggies and Luvs. Parents who stock up on Lidl diapers during the promotion will get two packs for what they’d normally spend on one.

Shoppers can also take advantage of other related sales from March 15 to 21. An assortment of Lidl baby food, baby snacks, wipes and formula will be 30% off. Lidl’s “surprises section,” which changes weekly with rotating merchandise offered while supplies last, will feature Lupilu baby clothes and Nuby baby accessories starting at just under $2.

Nicole Dow is a staff writer at The Penny Hoarder. She will rejoice when she never has to buy diapers again.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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Tax Identity Theft: Watch Out for This Growing Form of Identity Theft

Tax or wage identity theft accounted for about 20 percent of all identity theft complaints in 2017. Discover how you can prevent becoming a victim.

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Hyatt’s Hiring Remote Customer Service Reps in 22 States at $11/Hour


If you’re computer savvy and on the hunt for a work-from-home job, then you’ve come to the right place.

Hyatt is hiring full-time, work-from-home guest service associates.

The hotel chain is looking for individuals who can work independently, multitask and maintain awesome customer service throughout each guest interaction.

So if the idea of talking on the phone all day sounds like your own personal form of torture, this probably isn’t the gig for you.

This position is open to applicants in these states: Arizona, Colorado, Florida, Illinois, Indiana, Iowa, Kansas, Louisiana, Michigan, Minnesota, Missouri, Nebraska, North Carolina, North Dakota, Ohio, Oklahoma, South Carolina, South Dakota, Tennessee, Texas, Utah and Wisconsin.

Don’t see your state? Here’s why companies sometimes restrict the location for work-from-home jobs.  

This full-time position lets you choose from multiple schedules, so you can find something that best fits your lifestyle.

If you land one of these customer service jobs, the training schedule is 12 weeks long, plus another four weeks of trainer-supported onboarding. The best part? All training is done virtually!

Applicants with previous experience in customer service, particularly in a work-from-home setting, will be given preference.

Thanks to Work at Home Mom Revolution for this posting!

Customer service jobs not really your thing? No worries! We’re always posting awesome work-from-home opportunities on our Facebook Jobs page.

Remote Guest Service Associate at Hyatt

Pay: $11 per hour

Responsibilities include:

  • Providing customer service to guests throughout the inbound reservation process
  • Responding to guests in a timely manner
  • Meeting sales goals, such as enrolling guests in Hyatt’s loyalty program
  • Providing feedback to managers

Applicants for this position must have:

  • Ability to set up and troubleshoot computer equipment independently
  • High-speed internet
  • A designated work space free from distraction
  • Strong verbal and written communication skills
  • Ability to talk, type and use multiple screens at the same time without impacting the guest

Note: Hyatt will provide a Thin Client computer and adapter, IP phone, phone amplifier and a headset, but you will be responsible for the following tools:

  • Dual monitors, identical in size
  • Two monitor cables, VGA cables not allowed
  • USB wired keyboard
  • USB wired mouse
  • Surge protector
  • Patch cable
  • Cable/DSL modem
  • Router

Apply here for the Guest Service Associate job at Hyatt.

Kaitlyn Blount is a junior staff writer at The Penny Hoarder.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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Pi Day is March 14 — and the Deals, Like the Number, are Never-Ending


Remember math class? Everyone knows what pi is, right?

It’s the ratio of a circle’s circumference to its diameter, expressed as the number 3.14. The long version is 3.14159265358979323846264 et cetera to infinity.

What could be simpler than that?

Well, a good bargain would be simpler. Luckily, a slew of national chains will offer deals and discounts for National Pi Day, which is held annually on March 14 (3/14).

Like we always say, there’s nothing like a mathematical constant with a trillion digits to bring out those sweet, sweet deals! You don’t even need to be a math nerd to take part in these.

Pi Day Deals — Pizza Category

Unsurprisingly, pizza joints are really into Pi Day, which falls on Wednesday this year.

Blaze Pizza: Get any pizza for $3.14 at any of its 246 locations nationwide.

Cicis Pizza: Celebrate National Pi Day with pizza for two days — March 13-14 — with this buy one, get one deal: Purchase an adult buffet meal at regular price and receive the second one for $3.14. You’ll need a coupon for this one — Cicis will post it on Facebook on March 13.

Hungry Howie’s: Use the promo code PI18 online to get a medium one-topping pizza for $3.14 with the purchase of Howie Bread.

Pieology: This rapidly expanding California-based chain will serve up $3.14 custom pizzas. You need to sign up at Pieology’s Pi Day site first.

Villa Italian Kitchen: Get a whole cheese Neapolitan pie for $3.14 when you fill out this form to receive a coupon.

Your Pie: Get any pizza for $3.14 when you dine in at one of the chain’s 50-plus locations.

Pi Day Deals — Non-Pizza Category

Pizza places aren’t the only ones getting in on that Pi Day action.

Bakers Square: Get $2 off double-crust fruit pies baked with the pi symbol. No coupon is necessary, and the deal applies to multiple pie purchases.

Bojangles: Get three sweet potato pies for $3.14.

Boston Market: Get a free chicken pot pie with the purchase of a pot pie and drink. You’ll need to print out this coupon or show it on your phone.

Marie Callender’s: Get a free slice of pie with the purchase of an adult entree with this coupon.

Village Inn: Take $2 off as many whole pies as you want March 13-14 — no coupon needed.

Whole Foods: Get $3.14 off any large pie from the bakery.

Just like pi, the bargains and deals are never-ending here at The Penny Hoarder.

Never-ending? Pi? Get it?

Sorry, we couldn’t resist.

Mike Brassfield (mike@thepennyhoarder.com) is a senior writer at The Penny Hoarder. His only constant is food.

Jessica Gray, editorial assistant at The Penny Hoarder, contributed to this post.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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New Equifax App Locks Your Credit for Free. Here’s a Better Alternative


You’ve probably heard by now that Equifax made a boo-boo last year.

A data breach at the credit reporting agency leaked the personal information of approximately 145 million people, putting their credit and identities in danger.

And we recently learned that the breach may have been even worse than we thought.

So, what did most of us do? Nothing.

But what if you could lock your credit in minutes using an app?

How Equifax’s New Lock & Alert App Works

In late January, Equifax rolled out a new app called Lock & Alert that allows users to lock their Equifax credit reports. By locking your credit report, you block everyone, including yourself, from making changes to your file.

The concept is simple enough: Download the app for free, put in your information — yes, it does require your Social Security number — and enter the numerical pass code Equifax sends you.

Once you enter that, a large button that you can swipe left and right shows up on the app.

Swipe the button right, and your credit report is locked. Keep in mind, this locks only your Equifax credit report, so you still need to lock it at the other two bureaus.

I tried the app and it worked fairly well for me, but not everyone has had such a good experience using the Lock & Alert app.

When you want to unlock your credit so you can apply for a new credit card or loan, or allow a prospective landlord to see your credit, you can open the app and swipe the button left.

The Equifax app is free to download, and it lets you lock your credit report for free, too. Both Experian and Transunion also have apps, but it is not free to lock your credit report with them.

Credit Lock vs. Credit Freeze

So what’s the difference between a credit lock and a credit freeze? Both are ways to protect your credit from anyone opening new accounts in your name or doing anything that can affect your score, but they’re not the same.

According to Steve Weisman, an expert on scams and identity theft, they are also not equal.

“Credit freezes are governed by laws that protect you, while credit locks are creations of the credit reporting agencies pursuant to contracts which they can change at will,” he said.

What’s more, you may end up paying even more for the credit lock than you would for a credit freeze. Why? Because it comes as part of a package of services, many of which you may not need.

Should You Lock Your Credit With the App?

No and yes. You can’t do both a credit freeze and a credit lock. You’ll have to choose.

“Quite frankly, I don’t trust any of the credit reporting agencies to have our best interest as their primary motivation,” Weisman said. “So I believe you are better off choosing to put a credit freeze on your credit reports at each of the three major credit reporting agencies rather than a credit lock.”

I asked Weisman if a credit lock is better than doing nothing.

Yes. While there have been some problems with their apps, it definitely is better to lock your credit with the app than to do nothing and leave yourself vulnerable.”

So, the short answer is to get off your butt and freeze your credit. Let’s face it: Your personal information is probably out in the open thanks to all of the breaches and leaks.

It may take a few minutes and cost a few bucks, but freezing your credit is the safest way to protect your hard-earned credit score. If you move fast, you can freeze it at Equifax for free.

What are you waiting for?

Tyler Omoth is a senior writer at The Penny Hoarder who loves soaking up the sun and finding creative ways to help others. Catch him on Twitter at @Tyomoth.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.



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10 things that will affect your finances in April 2018

10 things that will affect your finances in April 2018

April 2018 will bring plenty of changes that will affect your personal finances. Here are 10 things you need to be aware of.

1. Wages are going up

On 1 April 2018, the National Living Wage will rise. If you are a full-time worker on basic pay the increase should mean you get £600 more over the year, but the exact amount will depend on your age and how many hours you work.

If you are over 25, your hourly basic pay will rise from at least £7.50 to £7.83. Workers aged 21 to 24 will get an increase from £7.05 to £7.38, and those aged 18 to 20 will get a rise in minimum wage to £5.90.

Anyone aged 16 to 18 should get an increase in their basic wage from £4.04 to £4.20.

Apprentice wages will also be affected with their basic hourly rate going up from £3.50 to £3.70. To get this you must be either under 19, or over 19 but only in the first year of an apprenticeship.

Feel you should be earning more? Read our guide to getting a pay rise.

2. Pension contributions will rise

You may be getting paid more, but you’ll also be paying more into your workplace pension in 2018. From 6 April, the minimum pension contribution for workplace pension schemes will rise from 0.8% of your salary to 2.4%.

That is more than triple the current rate and means someone earning the average salary of £27,000 will see their annual minimum pension contribution rise from £169 to £517.

“While some might be tempted to opt-out due to the extra hit on their disposable income, doing this would mean missing out on the bonus of employer and government contributions, the latter in the form of tax relief,” says Tom Selby, senior analyst at AJ Bell.

“The increase coming in April will take the total contribution up to 5% once the employer contribution of 2% and tax relief of 0.6% have been added. Those numbers will increase again in April 2019.”

The gradual increases in the minimum contributions to workplace pensions will mean that someone paying the bare minimum into their pension will build up a pension pot worth £219,000 over 40 years, according to AJ Bell.

However, only making the minimum contribution could leave you struggling in retirement if you have delayed starting a pension.

Find out how much you should be paying with our guide to pension contributions.

3. Lifetime allowance increase

Before you get too carried away with how much you are paying into your pension, remember that there is a limit on how big your pension can get before the taxman swoops in and takes a chunk.

The Lifetime Allowance means if the total value of your pension pot rises above £1 million you could face a punitive tax charge of 55% if you take the excess as a lump sum, or 25% if you take it as income.

The good news is the Lifetime Allowance is going up in 2018 for the first time since 2010. In April it will rise in line with inflation to £1,030,000.

“It means there is a bit more scope for anyone who is approaching the £1 million mark and an extra £7,500 of tax-free cash for anyone who is lucky enough to have reached the allowance,” says Mr Selby.

Here is everything you need to know about the Lifetime Allowance.

4. State Pension on the up

Thanks to the good old triple lock the state pension will go up by 3% in April. The triple lock is a government promise that the state pension will rise every year by the highest of earnings, inflation or 2.5%. It isn’t popular with many in the government as it is costing the Treasury a lot of money, but no-one has dared scrap it.

A report last March called for the triple lock to be ditched, and even former pensions ministers have said it needs to go.

Pensioners have rising inflation to thank for the rise this year, although inflation also means the cost of everything they’re buying is on the rise too.

You can find out how much state pension you are likely to receive when you retire by applying for a state pension forecast from the government.

Another way you can increase your state pension is to defer when you take it. Once you reach state pension age you have to apply to the government to start receiving your pension, if you wait a while to start claiming you’ll get slightly more when you do claim it to make up for the missed years.

5. Personal Allowance increase

From April 2018, we will all be able to earn £11,850 a year before we start paying income tax, a £350 rise from thelevel in the 2017/18 tax year.

6. Junior Isa allowance rising

While the main individual savings account (Isa) allowance will stay the same in the 2018/17 tax year – sticking at £20,000 – the Junior Isa allowance will rise from £4,128 to £4,260.

If you have a child, or grandchild, aged under 16 they can have a Junior Isa. They work just like a normal Isa with all gains tax-free, but any money paid in cannot be accessed until the child turns 18.

7. Got a Help to Buy Isa – don’t miss out on £2,100 in free cash

If you have a Help to Buy Isa then prepare to move your money into a Lifetime Isa (Lisa) before 6 April, otherwise you will miss out on up to £2,100 in government bonuses.

Until 6 April, anyone who built up funds in a Help to Buy Isa before April 2017 can move the money into a Lisa without it affecting their £4,000 Lisa allowance.

This means if you had a Help to Buy Isa between December 2015 and April 2017 and paid in the maximum allowable contributions you will have £4,400 that you can move into a Lisa. Shift that into a Lisa and you’ll receive a 25% government top-up on it. Plus, you can pay £4,000 into the Lisa this tax year and get the top-up on that too. That adds up to a £2,100 payment from the government.

But, if you miss the 6 April deadline, anything you transfer across will count as part of your annual Lisa allowance. So, get a wriggle on!

Do note that you can’t, however, access cash in your Lifetime Isa until you’ve held it for a year.

Not sure you want to move your money? Find out everything you need to know with our Lifetime ISA guide.

8. Isa inheritance rules are changing

Since April 2015, spouses and civil partners have been able to inherit their deceased partner’s Isas without them losing their Isa status. Currently, the value of their Isa holding upon their death is granted as an additional permitted subscription (APS) to the surviving spouse. This means they can go and invest that amount into Isas without it affecting their own Isa allowance.

However, this system was flawed as the (APS) didn’t account for any growth in the Isa holdings between the person dying and their estate being released so their partner can invest the money in their own name. This can mean part of their Isa can’t retain its tax-free status as the APS doesn’t cover it all.

This will change from April when the Isa of someone who has died will become a “continuing Isa” that won’t accept any more deposits but will continue to grow and remain tax-free. The APS will be valued when the estate is formally closed.

9. Marriage Allowance will rise

The new tax year will also bring a rise in the Marriage Allowance with married couples able to pass up to £1,185 of their personal allowance to the higher-earning spouse.

In 2018/19, the Marriage Allowance allows a spouse who earns less than £11,850 – so pays no income tax – to pass up to £1,185 of their personal allowance to their husband or wife, provided they don’t earn more than £45,000 a year (£43,000 in Scotland).

This allows married couples to bring down their overall income tax bill. Despite the money-saving attraction as many as two million married couples don’t take advantage of this tax break.

10. Dividend Allowance being slashed

After all that good news, there is one change that could put a serious dent in your earnings in 2018. The Dividend Allowance – how much you can earn in dividends before tax is due – is being slashed from £5,000 to £2,000 in April.

Any income you receive from dividends above the allowance is taxed at a rate of 7.5% if you are a basic-rate taxpayer, soaring to 32.5% if you are a higher-rate taxpayer and 38.1% if you are an additional rate taxpayer.

In pounds and pence, someone who receives £5,000 in dividends would previously have paid no tax, but next year will be hit with a tax bill of £225 if they are a basic-rate taxpayer, £975 for a higher-rate taxpayer and a whopping £1,143 for an additional rate taxpayer.

The way to avoid this big new tax bill is to get your investments into a tax-efficient wrapper such as an investment Isa or Sipp (self-invested personal pension) before the allowance cut comes in. Do that and you will be able to continue to earn dividends tax-free.

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How to Use Micro Influencers to Increase Your Product Credibility

Not every business is a household name. If you’re a small or medium-sized company, it’s not always easy to promote yourself and compete with the big brands.

Your products might be great, but if nobody knows about you, it won’t be easy to sell. Even if someone stumbles upon your website, products, or social media pages, they may wonder whether you’re legitimate.

That’s why you need to come up with clever ways to add credibility to your brand and products.

Start by including elements that add credibility to your website. But that alone won’t always do the trick.

Using micro influencers is one of my favorite ways to add credibility to your products and promote your brand. I’m such a believer in this strategy that it made my list of the top marketing trends of 2018.

What exactly is a micro influencer? They are defined as people who have between 1k and 100k followers on social media.

In 2016, 94% of marketers reported their influencer marketing tactics were effective. With such a high success rate, what’s stopping your company from using this strategy?

If you’ve been interested in bringing micro influencers on board to help your marketing campaigns, now is your chance. I’ll tell you everything you need to know about how to use micro influencers effectively to increase your product credibility and brand awareness.

Why you should work with micro influencers

One of the top reasons why it’s appealing to work with micro influencers is because it’s cost-effective.

Take a look at some of the prices you can expect to pay influencers to have them post your products on different platforms:

image7 1

These numbers will vary based on whom you’re working with, the number of followers they have, and the type of post you’re asking for. However, this is still a good price gauge.

For the most part, micro influencers are just regular people. They’re not famous. They have regular jobs but just happen to have large social media followings.

The reason why I’m bringing this up is because you can use this knowledge to your advantage. If they aren’t used to branding themselves as a business, you could get away with not paying them at all.

Rather than sending money, you could start your initial negotiations offering free products.

If it’s the first time a brand has reached out to them, they might accept your offer and be excited to get some free stuff. You could also send them a gift card or something else of similar value.

Most micro influencers won’t have an agent, so you’ll be communicating with them directly. This should make negotiations much smoother.

Negotiations may not be so simple if you’re working with middle influencers, macro influencers, or celebrities. These people have between 100k-500k followers, 500k-1 million followers, and more than 1 million followers, respectively.

Another reason why it’s better to work with micro influencers is because the engagement with their followers is very high.

image1 1

As you can see from these numbers, people trust micro influencers. This trust and engagement add credibility to your products and lead to buying conversions.

That’s because people can relate to micro influencers. They don’t view them the same way they view a celebrity.

Research shows 70% of consumers check social media before making a buying decision. It makes sense for you to work with people who already have a strong presence on these channels.

Finding the right influencers for your brand

Now that you’ve decided you want to work with micro influencers, where do you find them?

Don’t pick someone randomly. Make sure your influencers are aligned with your company image.

As I said before, the majority of these influencers are just regular people. Investigate them through their social media profiles before you have them represent your brand.

The last thing you want to do is work with someone who compromises your brand’s reputation. You also want to make sure you’re not working with micro influencers who represent brands in conflict with your products.

For example, let’s say you run a local business that creates vegan products. Preventing animal cruelty is part of your brand’s mission statement.

You shouldn’t work with a micro influencer promoting companies selling leather jackets or delivering steaks to their customers’ doorsteps. It just doesn’t fit with your brand.

Plus, if your customers find out you’re paying someone like this, they may think your mission statement is fraudulent. This discredits your brand, which is the opposite of what you’re trying to accomplish.

Let me show you a perfect example of a micro influencer that fits well with a brand. Check out this post from James Tollefson’s Instagram profile:

image5 1

As a fitness enthusiast with more than 14k followers, James is the perfect candidate for this branded post featuring Dick’s Sporting Goods.

If a successful national chain such as Dick’s believes in using micro influencers, your business should be doing it as well.

Start with your existing followers. It’s easier to work with someone who already knows about your brand and may own some of your products already.

Who knows, maybe they’ve even posted about your company in the past. Take some time to find out whether anyone who has posted about your brand on social media has lots of followers.

This is a logical place to start your search.

Use tools to help you analyze potential influencers

Although going through your current followers manually, trying to find people with the most followers, may work for some businesses, it’s not reasonable if you’ve got a ton of followers.

Instead, you’ll need to use tools to help you get matched with micro influencers. There are platforms that exist solely to connect micro influencers with brands.

Klear is a great place for you to start. The system analyzes over 500 million profiles across 60k different categories from the last five years.

It allows you to narrow down your search by network, such as Twitter, Instagram, YouTube, or blogs.

Here’s an example of what your search results would look like if you were looking for someone to promote your yoga brand in the United States via Instagram:

image3 1

If you want to work with influencers on this network, you can connect with them directly through this platform.

You can even work with multiple influencers for each campaign. After, you’ll see the analytics for each one with valuable information such as:

  • mentions
  • engagement
  • reach

Klear shows you this information for each influencer on all the social platforms they’re using to promote your products.

That way it’s easier for you to measure which influencers are having the most success with your brand. These are the people you’ll want to work with in the future, but I’ll discuss that in greater detail later.

There’s another reason why you should use tools to analyze your micro influencers. You can’t just assume you know their target audience.

For example, let’s say your company is targeting males between the ages of 18 and 26 who live in or around New York City.

You find a prospective influencer who is a 22-year-old male living in Manhattan with 20k Instagram followers. Perfect, right? Not so fast.

Just because a micro influencer fits your target market doesn’t mean their followers do too. If 80% of this person’s followers are females living in California, you’ll want to look for another micro influencer to represent your products.

If you don’t want to pay for software that connects you with micro influencers, you can still get this data free.

Micro influencers with Instagram business accounts have detailed analytics and insights about their followers. Just ask them to send you screenshots of this information.

Here’s an example of what this data looks like:

image2 1

This will help you make sure your micro influencers have the same followers that fit your target market for specific products and campaigns.

As a result, you’ll see a higher rate of engagement, which increases the credibility of whatever you’re selling.

Online ratings and reviews

When people search for your products using Google, they are looking for as much information as possible about your brand and your product.

Studies show 81% of consumers research products online before making a purchase. But what are they looking for exactly?

More than 67% of consumers say they are influenced by online reviews.

image4 1

Furthermore, more than 50% of people conducting a search online won’t look past the first page of Google’s search engine result pages (SERPs).

People won’t automatically go straight to your website. They know you won’t display any negative reviews.

That’s why they conduct their own research. In addition to working with micro influencers on social media, you need to populate the SERPs with reviews and positive comments about your product.

Ask micro influencers to rate and review your product online to add credibility to your products. You can even ask influencers with an active blog to give a shout out to your product in a post.

The more positive reviews, ratings, and comments about your brand there are on the first page of a search query, the more credibility your products will have.

Have your influencers share a story

Having micro influencers post about your brand is an effective marketing strategy. But you need to come up with ways to maximize engagement.

Telling people a product is great isn’t as effective as showing them it’s great. Nothing adds credibility to a product more than results.

One of the best ways to accomplish this is by mastering the art of storytelling.

Have your micro influencers explain how your product improved their lives. They can do this by posting on social media or sharing these stories in their online reviews, which I just discussed.

But it doesn’t have to stop there. You can also set up a page on your website where micro influencers can share stories with your brand’s community.

Lululemon uses this strategy on their website with a campaign called “The Sweat Life.”

image6 1

This page is dedicated to micro influencers sharing stories about their yoga and fitness journeys.

It serves as proof that these products work. Ultimately, this adds credibility to their brand and products.

Incorporate the same strategy on your website when you’re working with micro influencers.

Build long-term relationships with micro influencers

When you’re searching for a micro influencer to represent your brand and add credibility to your products, consider looking for someone with whom you can build a long working relationship.

It’s easier to keep working with the same influencers over and over again as opposed to finding a new one every time you want to run a campaign.

Don’t get me wrong. Just because you used someone once or twice doesn’t mean you should automatically keep using them. Refer back to what I discussed earlier regarding tools and analytics.

If their engagement is low and their followers aren’t responding, it’s OK for you to cut ties.

But if things go well the first couple of campaigns, see what else you can accomplish with this influencer.

Let’s say you start by having them post on Instagram. Next, you may decide to have them post on Twitter or share their success story on your website.

After that, have them write reviews about your products on various third-party websites.

Repetition is key. The more you get your micro influencers to post and talk about your brand consistently, the more effective your marketing strategy will be.

Conclusion

Micro influencers are a great way to gain exposure for your brand and increase the credibility of your products.

Working with influencers is great because they have such high engagement rates with their social media followers. Plus, the rates to hire an influencer are very reasonable.

Do your research to make sure people you choose to work with match your brand’s image.

You also want to be certain that their audience is the same as your target market. Use various analytics tools to help you determine this and measure the success of your campaigns.

Try to find micro influencers you can build long-term relationships with.

In addition to using social media to promote your products with micro influencers, have them populate the Google search results pages by rating and reviewing your products online.

Allow micro influencers to share their success stories on your website to add credibility to your products.

How is your brand using micro influencers to add credibility to your products?



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Questions About Roth IRAs, Paper Notebooks, Abandoned Desks, and More!

What’s inside? Here are the questions answered in today’s reader mailbag, boiled down to summaries of five or fewer words. Click on the number to jump straight down to the question.
1. Nervous about large investments
2. Buying a “new” car
3. Other cryptocurrencies
4. Best cheap notebooks?
5. Why a Roth IRA?
6. Handling extreme boredom at work
7. Low cost filling easy breakfasts
8. Finding inexpensive band instruments
9. Saving toys for grandchildren
10. Sources for old newspapers
11. Privacy concerns at local bank
12. Curbside desk etiquette

For Sarah and I, this week is a “stay-cation” of sorts (though we are driving a couple of hours to see a concert). Our children are visiting their grandparents, so our house is calm and quiet.

What are we doing with this time? We’re having meals that we love that the kids hate. We’re enjoying actual quiet evenings at home, but we’re going out a few times, too. We’re catching up on some hobby time. We both have big lists of things we want to get done.

After twelve years, children at home is the norm; it feels so different when they’re not here.

Q1: Nervous about large investments

We would be interested in an article on how to safeguard money earmarked for retirement without losing too much by essentially sticking it under a mattress. We recently sold our CA home of 20 years and will fund a significant portion of our early retirement with the proceeds (we are 55) and we need that money to work for us. Our credit union is FDIC insured only up to a smaller limit for a couple. It also offers a better interest rate than banks, but not nearly as much return as other funds we have with an investment firm and in a 401K. However, the investment accounts are not FDIC protected and we are nervous about putting all our eggs in one basket financially. We are also not savvy enough, nor interested in, playing the stock market daily ourselves. It seems like this topic is not covered much and we’d love some ideas.
– Anna

While investments don’t offer FDIC insurance, they do offer a very similar insurance called SIPC insurance. Virtually all investment houses offer it, and it’s very similar to FDIC insurance on your investments. I think you’re saying that you’re doing investing through your credit union; they may not offer SIPC insurance on their investment accounts, though you should check on that.

Most individual investors shouldn’t be playing the stock market daily for themselves. Instead, the best approach is to buy a very broadly based index fund with low fees, which essentially amounts to owning a tiny bit of everything all at once. These funds tend to match the overall market rather than beating it or falling behind it. Investing in individual stocks is pretty risky. In general, however, a long term investment in the broader stock market (long term being more than ten years) has historically proven to return an average of about 7% a year over the last century or so. The catch, of course, is volatility; stocks go up and down a lot on a daily and weekly and even yearly basis, so once you start getting close to your goal, you may want at least some of your money in something safer.

This is why many people use Target Retirement Funds. A target retirement fund is an investment offered by an investment house that basically manages that risk for you. If you’re a long way from retirement, it’s aggressive, with most of your money in broad stock market investments. As you get closer to investment, it gradually transitions to safer investments, like bonds and government treasuries. This won’t return as much on average, but it’s not nearly as volatile as stocks. This all happens automatically; you just put money into the Target Retirement Fund and then withdraw it later when you need it.

If your money is just sitting there in an ordinary account, you may want to start moving it into a Roth IRA (or an ordinary IRA if you’re a high income earner). If you move it into a Roth IRA, the earnings you make from your investment won’t be taxed when you withdraw it in retirement, and there are some other benefits, too.

I would strongly suggest that you pick up a good introductory book on investing. My top recommendation is The Bogleheads’ Guide to Investing, which I think is the best all-around investment book out there.

Q2: Buying a “new” car

My wife and I are in the process of buying a new minivan for our family of six. We are looking for a late model used minivan. What things should we be looking for and looking out for?
– Jason

This question was so timely because my wife and I are in the process of buying a late model used minivan for our family of five as I write this.

I am a very strong believer in using Consumer Reports data for making car purchases, both in terms of car brand reliability and in terms of their individual model reviews. If you’re aiming for a late model used minivan right now, they point strongly toward the Toyota Sienna and Honda Odyssey.

Figure out exactly what you want before shopping around. Is AWD a requirement for you, for example? Do you require a certain maximum mileage? Are you absolutely insistent on a certain model? Do you have an absolute maximum on what you’re willing to pay (the answer here should be yes)? Figure out what you want and shop around for specifically that car. Focus on finding a deal on what you want rather than compromising what you want for a deal.

There are pros and cons to going through a dealer. You’re probably going to pay more at a dealer, but you’ll also likely get a dealer warranty (and the option to buy a longer one, which I generally don’t recommend on a late model used). On the other hand, if you buy directly from someone, you’ll definitely pay less but you need to have a trusted mechanic look the thing over very carefully before buying it and you’ll want to be careful with the transaction.

My biggest advice? Just know exactly what you want and spend time shopping around until you find it, especially if you live in an area with a large number of reputable dealers, and don’t be afraid to negotiate (though negotiation isn’t quite what it used to be with online car listings, which have forced dealers to be somewhat more competitive with their initial price).

Q3: Other cryptocurrencies

I really enjoyed your article on Bitcoin the other day. I have heard about [this other cryptocurrency]… is it a good investment opportunity?
– David

“David’s” note here is an amalgamation of about a dozen different messages I received in the last week or so asking about a dozen different cryptocurrencies that people have tried to start since Bitcoin (and to an extent Ethereum) became so successful.

My answer to all of them: no. Don’t invest in cryptocurrencies, period. If you have to for some reason, stick to Bitcoin or maybe Ethereum.

My personal belief is that all of the new cryptocurrencies are the equivalent of penny stocks or Ponzi schemes. They’re “investment opportunities” that are extremely unlikely to pay off and mostly amount to you handing money to someone else for a virtual item that no one else will ever want to buy. It’s actually even worse than buying, say, an item in an online game, because at least with that item, you’ll get some personal enjoyment out of it.

If you invest anyway, don’t invest a dime that you’re going to actually need at any point in your future and view that money as essentially lost, because the odds of you making a good return are exceedingly small.

Q4: Best cheap notebooks?

What’s the best option for cheap notebooks? I’m looking for notebooks for an online class I’m taking and I hate the spiral bound cheapo notebooks.
– Karen

If you’re going for cheap and you’re going to use them for notes while taking a class, my preference is composition books. They’re usually 100 pages each, aren’t spiral bound (a thing I also dislike), and can be found pretty cheap if you shop around.

The only catch is that, like most school supplies, the time to buy them is in late August and early September. You can often find such composition books for $0.10 during that timeframe – I’ve certainly found them in that timeframe at that price in the last few years and purchased several.

I would check out any local dollar stores for composition notebooks and see what you can find. If you’re out of luck, you’ll find that you can buy them for about a dollar a pop on Amazon at any time.

Q5: Why a Roth IRA?

Can you explain why you would want to put money for retirement in a Roth IRA instead of in a savings account or something?
– Jim

A Roth IRA is an account specially designed to help with retirement savings. Compared to putting money in a savings account, if your goal is to save for retirement, using a Roth IRA is a vastly better choice.

For starters, if you earn money in a Roth IRA due to interest or investment income, you won’t be taxed on it this year. That’s not true in a savings account – you owe taxes on savings account interest. You can still take money out of the Roth IRA as you wish.

Furthermore, if you wait until you are of retirement age to take money out of the Roth IRA, you’ll never have to pay taxes on your gains. Ever. If you put $1,000 in there at age 40 and it doubles to $2,000 by the time you’re 60, you don’t have to pay taxes on the $1,000 your investments earned.

Another reason Roth IRAs beat savings accounts is that you have more options with your money. In a typical Roth IRA, you can put that money into stocks or bonds or real estate or other things. You choose what happens to your money as soon as it’s in that account. A lot of people choose to put their money in Target Retirement Funds, which are investments that are designed to maximize your money when you’ve reached retirement age by balancing the risk and rewards of stocks and bonds and other things all automatically for you.

If you’re saving for retirement and don’t earn an enormous income, you’re better off putting that money in a Roth IRA.

Q6: Handling extreme boredom at work

I have a job that I enjoy that makes a good salary with benefits. The only problem is that I work at most 8-10 hours a week. I sit at my desk ready to handle work as it comes in. I know I am more efficient at this work than my predecessor was.

I don’t think it’s the right call to go to my boss and ask for more work because that opens the door to being overloaded eventually. At the same time, I’m bored at work and I feel lazy and unproductive most days.

Suggestions?
– Tyler

Use that time to improve yourself, your career, and your resume. Take online classes toward certifications in your career path. Start a website on your career area and get involved in social media in terms of promoting it a little. Read lots of publications and books related to your career area. If it’s relevant, find side projects to work on. Organize a local group of professionals in your career path and get regular meetings going. You can even spend time deliberately practicing skills that will be useful to you going forward.

Basically, look for anything and everything you can do to fill those thirty hours that would look good on your resume and make you a more valuable employee in your workspace.

In my previous career, if I didn’t have anything explicit to work on, I would usually spend my time documenting my code or reading books related to my work or writing experimental code to figure out new things.

Q7: Low cost filling easy breakfasts

I am looking for breakfast foods that are cheap and easy to prepare and won’t leave me and my kids hungry at 10 AM.
– Mary

A lot of breakfast options either aren’t incredibly filling (many breakfast cereals, many fruits) or are expensive (things like prepackaged breakfast burritos) or take a lot of time. Finding things that manage to fix all three problems is pretty useful.

My first recommendation is oatmeal with a spoonful of peanut butter in it, which basically hits all of these notes. Buy some steel cut oats at the store, make it in the slow cooker the night before, and it’ll be ready in the morning. Look for recipes for “overnight steel cut oats.” I like to add a tablespoon of peanut butter to mine just before eating it.

Another option is scrambled eggs, which you can prepare in about ten minutes in a skillet. Scrambled eggs are really filling. I like to eat them with avocado – a few scrambled eggs and an avocado will leave you full for many hours.

Another option is a container of yogurt, perhaps with some granola mixed in with it. This is probably a little more expensive than the other options, but it’s very convenient and is filling.

Q8: Finding inexpensive band instruments

My daughter plays a rented flute for band and my son will be joining band next year. The rental costs are going to really add up! Where can I find cheaper band instruments?
– Larry

As someone with two kids in band, I studied this issue quite deeply for a while. I came to the conclusion that the best route was to simply buy a used or low-end new instrument for each child, depending on availability. We shopped around for a while for each child and found used instruments for both of them.

The reasoning here is that the total cost of buying an instrument now is much lower than a rent-to-own contract that many music instrument sellers offer, plus the instrument does retain most of its value (provided it’s not actively damaged) and can be resold later. Most used instruments come from people who bought them for their child to play in band and their child eventually decided to stop playing it.

This does take time. Your best approach is to watch carefully for online sales, both through general sites like Craigslist as well as music-specific sites like Reverb. It’ll take a while. Here’s some good advice for buying music instruments online.

Q9: Saving toys for grandchildren

What do you think about saving a few tubs of your children’s toys for potential grandchildren? Good idea or not?
– Amy

If you have space for it, it’s not a bad idea. We’re doing the same thing ourselves, actually.

The advantage of doing this is that you can be selective in what you save. Choose toys that are both fairly sturdy and were toys that your own children really loved. For example, the first toy we decided to save for grandchildren was our children’s beloved Magna-Tiles, which are their most played-with toy of all time. Our youngest still plays with them (and the other two do on occasion) and I have no doubt that they’ll have a smile on their face if the Magna-Tiles reappear for their kids to play with.

Naturally, there’s no guarantee that you’ll always have space for such items, nor that your children will choose to have children of their own.

Q10: Sources for old newspapers

Where can a person get ahold of old newspapers if they don’t subscribe? I want some newspaper for a few projects but I don’t subscribe to any nor do any of my friends!
– Nina

There are a number of ways to do this.

The first thing I’d do is contact a local recycling center and see if they have any available. Some recycling centers collect unsold newspapers in bulk and are willing to give away big bundles of old newspapers to people who ask (or, in some cases, sell them for a small price). This isn’t true of all recycling centers, however.

Another approach is to contact local newspapers and ask what they do with old newspapers. Some newspapers will give away old papers, while others will sell them for a pittance.

If they don’t do this, sometimes newspapers will sell end rolls of newspaper. Imagine a really thick roll of wrapping paper, except the paper is blank newspaper instead. Papers will often sell these rolls for just a dollar or two. I bought one for $5 once and our family used it for literally years for packing projects and childhood art projects.

Another approach is to stop into a convenience store early in the morning and ask if they have any extra papers that they were about to throw away. Again, this is a very hit-or-miss approach, but I’ve scored newspapers this way in the past.

Q11: Privacy concerns at local bank

Recently, one of my old high school classmates was hired at a local bank. She was an extremely nosy gossip-y type in school and I felt really uncomfortable just seeing her at a teller window at the bank. I know she can just pull up my accounts and see what I have. What can I do?
– Janet

If you’re deeply concerned about your privacy but don’t have any direct evidence of this person accessing your account, you can always switch to another bank, but you can’t realistically expect your current bank to do anything about this employee if they’ve done nothing wrong just because you had issues with this person in the past.

So, your options are to switch banks now, or to wait it out and see if anything occurs. I can’t tell you which is the right path to choose.

If I were in your shoes, I’d stay put. It’s very likely that this employee has grown up a lot since their high school days and likely has little or no interest in looking at your accounts. Furthermore, there’s not actually much you can do when it comes to bank employees looking at your account information, as it’s up to the bank’s internal policies.

Q12: Curbside desk etiquette

Let’s say someone has left a desk out by the curb outside of their house. Is it okay for me to just drive by and take it? My girlfriend and I argued about this for an hour.
– Daniel

The thing is, different cities actually have different regulations regarding this. The correct thing to do would be to contact the sanitation department in your city – or city hall in general if your city doesn’t have a sanitation department – and simply ask them about it.

In many cities, there are some restrictions on doing this to prevent people from simply driving around to collect things and then reselling them as some kind of a “business.” Trust me – there are definitely people who do this kind of thing, and some cities are fairly wary of that practice.

On the other hand, most cities don’t care if individuals find abandoned items and keep them for themselves.

How does the city define the difference between the two? That’s why you’re calling. Just call and ask what the rules are regarding someone picking up a desk left along a roadside. In most cities, I think you’ll be in the free and clear, thus settling your argument.

Hope you find a good desk out of this!

Got any questions? The best way to ask is to follow me on Facebook and ask questions directly there. I’ll attempt to answer them in a future mailbag (which, by way of full disclosure, may also get re-posted on other websites that pick up my blog). However, I do receive many, many questions per week, so I may not necessarily be able to answer yours.

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The Most Common Credit Card Fees and How to Avoid Them

Credit cards can be valuable financial tools if used responsibly, but that doesn’t mean there aren’t pitfalls to be aware of. One of the biggest is credit card debt — a consequence you’ll face if you charge more on your card than you can afford to pay back.

Still, there are other pitfalls to be aware of when we use credit cards — namely the different fees you might get stuck paying. If your goal is to use credit cards to your advantage, shelling out for extra fees – especially ones you could avoid – shouldn’t be part of the plan, so you’ll want to understand the following fees and how to avoid or minimize them.

#1: Annual fees

Annual fees are charged by some credit cards, but not all of them. Most cards that charge annual fees do so because they provide some sort of additional benefit (e.g., travel rewards) or because your credit history indicates you’re a risky borrower and they want to cover their bases.

Annual fees can range from as low as $39 per year up to $550 per year for the top travel credit cards. These fees may seem unnecessary – especially when many of the best cash-back rewards cards don’t charge an annual fee — but there are definitely instances where paying an annual fee can be worth it.

If you have to pay an annual fee to get a credit card so you can build credit for the first time, for example, paying the fee could be worth it later on. And paying a big fee on a travel credit card can also be worth it when the card’s benefits are considerably more valuable than the fee itself, or if the card offers perks or rewards you couldn’t earn otherwise.

#2: Interest charges

We all know that credit card debt can be costly, and the bulk of that cost is measured in credit card interest charges.

Whenever you carry a balance on your credit card from one month to the next, the credit card issuer charges interest on your balance. Credit card interest accrues daily, and interest charged by credit cards can inch toward 25% APR — even if you have good credit. That means if it takes you a year to pay off a $1,000 purchase, you might actually end up paying more like $1,133 for the item, according to this calculator – a $133 “fee.”

If you use credit cards, your best bet is to pay off your balance in full each month to avoid interest altogether. At the very least, sign up for a low interest credit card so you can minimize interest charges when you can’t afford to pay your balance in full.

#3: Balance transfer fees

Speaking of carrying a balance, many people choose to transfer their unwieldy, high-interest credit card debts using a balance transfer credit cards to save money and pay off debt faster. These cards typically offer 0% APR for anywhere from six to 21 months, making it easier for cardholders to pay off debt — since every dollar they pay goes toward the principal of the balance during that promotional period.

While these cards can be very helpful when it comes to paying off debt, it’s important to note that many charge a balance transfer fee of 3% to 5% of the transferred balance. What this means is, you may have to pay $30 to $50 for every thousand dollars of debt you transfer to a balance transfer card.

While these fees can be worth it, since you won’t have to pay interest for a while — assuming you can pay off the entire balance during the 0% APR introductory period, that 3% fee is preferable to a 25% APR — it’s important to weigh the pros and cons of paying a balance transfer fee.

Also keep in mind that some cards don’t charge balance transfer fees. Make sure to compare balance transfer cards to find the right option for your needs.

#4: Cash advance fees

Most credit cards make it possible for you to borrow against your card’s credit limit and receive cash. This act is called a cash advance, and it may seem pretty convenient if you don’t know the fees involved.

For starters, most cards charge a cash advance fee of 2% to 5% of the amount borrowed. Not only that, but you may have to pay ATM fees upfront, along with a higher interest rate on cash advances versus the rate you normally pay on purchases. Last but not at all least, cash advances don’t come with a grace period, meaning interest will begin accruing from day one after you take out the money.

While a cash advance can help you get access to money in an emergency, it’s an especially costly way to get cash in your hands. You’re much better off drawing from savings if you need cash for an emergency – and you can rest assured that an emergency will happen at some point, so get started building an emergency fund as soon as you can.

#5: Foreign transaction fees

Some credit cards charge a foreign transaction fee each time you use your card outside the United States. These foreign transaction fees can range from 1% to 5% of each purchase you make.

Some cards — especially the better travel cards — don’t charge this fee at all, however. So it makes sense to shop around for a new credit card that doesn’t charge foreign transaction fees if you plan to travel abroad.

#6: Late fees

If you pay your credit card bill late, you can expect to pay a late fee in addition to your balance and any interest charges that have accrued. These fees can vary from card to card, so make sure you know your card’s late fee before you sign up. Typically, late fees are in the $25 to $39 range.

Obviously, your best bet to avoid these fees is paying your bill on time every month. (A late payment can cost you in other ways, too, since it will probably put a dent in your credit.) You can consider setting up your account so it’s paid automatically through your bank, or you can mark your payment due date on your calendar each month. Either way, make sure you pay your bill on time to avoid this added charge.

#7: Over-the-limit fee

Credit cards come with a credit limit that can vary depending on your credit score and how much open credit you have already. However, that doesn’t mean they will deny purchases you make over that amount. The reality is, many credit cards will let you keep making purchases, and then charge you an over-the-limit fee.

As a cardholder, you can pay the over-the-limit fee so purchases aren’t rejected at the register. But you should really keep your balance well below your credit limit at all times to avoid paying this fee. (What’s more, if you use a lot of your available credit, it hurts your credit score.)

If you pay off your balance religiously each month, but still find yourself bumping up against your credit limit, it might be worth asking your card issuer for a credit limit increase.

But if you’re someone who has trouble staying under your credit card’s limit because you’re carrying a balance from month to month,  you may want to think long and hard about your use of credit cards to begin with. You might have a spending problem that could be solved using a monthly budget, but you may need to stop using credit cards altogether for a while to keep your debt problem from getting worse.

#8: Returned payment fee

Imagine you pay your credit card bill but your check is returned for insufficient funds. In that case, you can expect to pay a returned payment fee in addition to interest charges and late fees on your credit card balance if it’s past due.

Returned payment fees vary by card but can cost up to $35. The best way to avoid this fee is to make sure you have enough money in your account before you write a check for your credit card bill or pay your bill online.

Holly Johnson is an award-winning personal finance writer and the author of Zero Down Your Debt. Johnson shares her obsession with frugality, budgeting, and travel at ClubThrifty.com.

Related:

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Dollar Store Groceries Aren’t Gross: Here’s My Shopping List

Auto Bits: Personalize your ride with a new set of wheels

Tip of the WeekThe idea of a new car or truck is exciting. What’s even more exciting is making that new vehicle your own.There are countless ways to personalize a vehicle, but one of the easiest ways to spruce up a vehicle is by adding a new set of wheels. In fact, wheels are typically the first thing vehicle owners upgrade on a car or truck after purchasing it from the dealership.According to the Specialty Equipment Market Association in its 2017 Market Research Report, [...]

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