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الاثنين، 12 نوفمبر 2018

Vote with your feet: Does boycotting work?

Baby Milk Action UK demonstrates outside Nestlé's HQ in 2007

If a company is getting away with poor customer service, unethical practices or tax evasion, one thing you can do is vote with your feet. But does a boycott work? We explore some recent cases to see if we can really make a difference

What do you do if you receive bad customer service? You can complain and fight for your consumer rights. But what if that still doesn’t work or it doesn’t go far enough? Perhaps your treatment was so unjust or the company does something wrong that goes beyond your own experience and you want to let it know. What’s left? You can boycott it.

Why do people boycott?

Boycotting is a way of voting with your feet, of telling a company you’re not happy by withdrawing your business. But it can go beyond that. While taking away your custom is unlikely to hit a company’s bottom line, if done in unison with others it can start to make a difference. It can also start to affect a company’s reputation by drawing attention to what it is doing wrong.

When a few money bloggers were asked if they boycotted companies or services, this is what they said.


Hollie from Thrifty Mum battled shop snobbery


Hollie from ThriftyMum says “There’s an independent handbag shop in my village where I had a Pretty Woman moment. I’d gone in and was browsing. When asked what I was looking for, I explained I was after a tan leather satchel. The assistant pointed at a few in the window (neither tan nor leather). Then I spotted THE bag in a glass cabinet by the checkout. I asked her if I could see it and she stood up, walked in front of it, blocking it from my sight, and said: “Oh, you won’t want that. It’s REAL leather, so very expensive.” I bought the bag to prove I could afford it and loved it, but I vowed never to go back due to her rudeness.”

Victoria Sully from Lylia Rose recognises that she made little impact on New Look when she boycotted it for a year for its poor customer service after querying a voucher code. However, she felt that at least she had made a stand.

“I bought the bag to prove I could afford it and loved it, but I vowed never to go back due to her rudeness”

Elle Finlay, who writes the blog E.L. Feelsgood Vintage, is among those who boycott Starbucks and Google. She goes one further refusing to use ‘Google’ as a verb for good measure too.

The problem with boycotting is that sometimes it is a little harder to keep to your principles even when you try. Perry Wilson, who writes the blog Stupidisthenorm, boycotted Sports Direct because of chief executive Mike Ashley’s behaviour as owner of Newcastle United. But a few months later, he caved in when he needed a cheap pair of socks. “Money over principles,” he sighs. He adds that, a year on, he is comfortable with his decision – but the socks disintegrated after six months.

When Sky tried to increase the subscription for Joseph Seager of Thrifty Chap, he took action. He had been with Sky for eight years, while his brother-in-law who had been with the firm for three years was getting a better deal. Joseph cancelled and didn’t budge when Sky offered him a 70%, discount a couple of days before the cut-off. He says he doesn’t miss the Sky channels either.

How can you boycott?

For a company to sit up and notice, it generally takes more than just taking your custom elsewhere.

One way is to join a large campaign of boycotting, making your voice louder by speaking up together.

Sometimes it’s not just about affecting a company’s bottomline, it’s about doing what you think is right – or finding another way to make your voice heard.

People have been posting empty crisp packets back to Walkers to show their displeasure

On a BBC Radio Scotland phone-in on boycotting this year, one man called to say he had had a run-in with the supermarket he used regularly, due to its poor service. For the next six months, he went to a rival supermarket and kept the receipts.

He then totalled up all the receipts and wrote to the chief executive of his former supermarket with the receipts and the total loss to the business.

He may have been working alone, but it really turbo-boosted his chances of his boycott being noticed.

There are times when it can seem almost impossible to boycott something because it is so integral to our daily lives.


Perry's dislike of Mike Ashley led to a failed boycott of Sports Direct


For example, there are some people who have concerns about the low level of tax paid by online retailing giant Amazon and the impact its prevalence is having on small UK businesses. Others have similar fears about Google’s tax record and dominance. However, a boycott on such ubiquitous and useful companies can seem all but impossible – and the inconvenience of losing them far greater than the realistic impact that one individual’s actions could have.

Sometimes campaigners find ways of showing their displeasure without having to give up something they like.

Postal workers have been baffled in recent weeks by a steady stream of empty crisp packets finding their way into the postal system.

It’s due to a campaign, instigated by petition website 38 Degrees, in protest against Walkers crisps use of non-recyclable packets.

Walkers announced earlier this year it would only make recyclable bags by 2025. In response, people have been posting empty packets back to Walkers to let it know they’re unhappy.

Do boycotts work?

Whether boycotts work depends on the desired outcome. Is it to raise awareness of an issue? Is it to hit a company’s sales figures? Or is it to damage reputation?

One of the first reported boycotts in England dates back to 1791. When Parliament rejected the abolition of slavery, campaigner William Fox published an anti-sugar pamphlet selling 70,000 copies in four months. Profits from sugar used in tea and cakes helped fund the slave trade. By 1792, 400,000 British people were boycotting slave-grown sugar. It wasn’t until 1807 that Parliament outlawed the slave trade, by which time sales of sugar had dropped by between a third and a half.

One of the most high-profile boycotts of recent times is that of Nestlé. Campaign groups, such as Baby Milk Action UK, have encouraged people to boycott the global brand over concerns about how it advertises baby food. The campaign, which aims to give executives a financial reason to act on criticisms of its marketing practices, says it has prompted Nestlé to modify its behaviour over the years.

Emily Rowley from ThriftyFox joined the Nestlé boycott, as she felt it was important, even though she says she misses her Smarties.

A Nestlé spokesperson says: ‘We understand that people feel strongly about a whole range of issues, such as baby health, because we do too. We have continuously evolved our policies, based on listening to the needs of families, governments, civil society and consumers, as well as our own experience. Our policy to market breastmilk substitutes responsibly is driven by five key principles: compliance, good governance, transparency, constructive engagement and continuous improvement.”

Dr Kristian Niemietz , head of health and welfare at right-wing think tank the Institute of Economic Affairs, is sceptical about boycotters’ aims. But he adds: “It’s generally a good thing that companies are so responsive to public demands, and sensitive about their image. It shows that the consumer, not big corporations, runs the show.”


Emily Rowley joined the Nestlé boycott


For a boycott to work, the target usually has to be high profile and visible. A quick search of #boycott on Twitter shows people boycotting extensively. But frequently it is a sole person encouraging others to join in their own personal cause. It is easy to just get lost in the Twitter noise. As for Facebook, you name it and there is probably a page or group to boycott it. Finding one that has achieved its aims is more difficult although raising awareness is hard to evaluate.

Earlier this year, cosmetics chain Lush launched a campaign called SpyCops, which was intended to highlight the government-backed probe into alleged instances of undercover police overstepping the mark to infiltrate the lives of activists. However, many thought it was unfairly critical of the police and insulting to police officers, the vast majority of whom have nothing to do with the allegations.

Many people supported the campaign and others publicly stated their intention to boycott Lush, with the #flushlush campaign trending on social media. However, many of these were people who didn’t buy Lush products anyway and others showed their support. According to social media monitoring firm Brandwatch, Lush sales went up by 13% over this period.

People often like to join a campaign of boycotting, feeling that it makes more of a difference when a large number of people join forces to support a particular cause. Undertaken on a large scale, it is possible to hit the profit and/or reputation of a business.

But people are also prepared to take an individual stand too. Often this boils down to good old customer service, so companies would do well to heed this.

Helen Dewdney is a print, TV and radio journalist and the author of consumer rights website The Complaining Cow

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The Big Picture: How Two Muralists Make a Living With Their Art

These Grocery Stores Will Give You a Free Thanksgiving Turkey


Now that November is in full swing, one thing is on everyone’s mind.

It starts with a “t” and ends with a “y” — or maybe a “Why… did I let myself eat so freaking much?” as you slump over on the couch.

But while turkey might be the time-honored centerpiece of most Thanksgiving Day meals, it sure ain’t cheap.

Unless your bird’s pretty small (and you’re willing to forgo leftovers), you’re still likely pay $20 or more.

And that’s just one element of your Thanksgiving dinner.

How to Get a Free Turkey This Year

To help offset this major holiday cost — and to bring more hungry holiday shoppers into their stores — many grocery chains run specials that allow you to get a free turkey (or other holiday centerpiece) through their rewards programs.

It’s not worth it to buy $100 of random items just to score a bird you could get for $20. But if you’re going to spend that money anyway, why not get the turkey on the house?

One word of warning: All of these offers vary by store, so you’ll want to call ahead and make sure your favorite location is participating.

Here’s where to go to get a free turkey this year.

1. Fareway

Stop by your local Fareway before Nov. 22 and spend $50 or more at the meat counter to receive a 14-pound Fareway Basted Turkey for free.

The offer is limited to one per order and is not valid with any other offer.

2. Giant/Martin’s

After a two-year hiatus, Giant/Martin’s has brought back its free turkey promotion.

According to a recent press release, customers expressed how much they’ve missed the free turkey promotion and Giant couldn’t think of a better time than its 95th anniversary to bring it back.

Once again, reward members can earn extra reward points toward a free turkey every time they use their BonusCard through Nov. 22. Once you reach 400 rewards points, you get a certificate for a free turkey.

Free turkey certificates can be redeemed from Nov. 9 through Nov. 22.

3. ShopRite

Earn points on purchases through Nov. 22 — Thanksgiving Day — with your (free!) Price Plus club card.

Once you spend a certain amount, you can present your Price Plus club card to the cashier to receive a free turkey, ham, turkey breast, kosher chicken, lasagna or tofurky.

You can pick up your free item any day up to and including Thanksgiving Day. (Note that the turkey is frozen, so you’ll want to pick it up well ahead of time if you plan to make it for the big meal!)

4. Weis Market

If you’re part of Weis’s rewards program, your reward points could get you a Thanksgiving turkey for free.

It’s pretty simple: You earn one point for every dollar you spend, and it takes 400 points to receive a free turkey.

That might seem like a lot — and it is! — but it includes purchases from Oct. 4. to now.  If you spend $50 per week on groceries and have been shopping at Weis each week since then, you’ll be more than covered by Thanksgiving.

And even if you don’t earn 400 points in time, you can use 100 points toward these holiday rewards:

  • 25 cents per pound off Weis frozen turkey.
  • 25 cents per pound off smoked ham portions.
  • 49 cents per pound off Butterball frozen turkey or frozen turkey breast.
  • 99 cents per pound off John F. Martin Boneless Ham or Weis Quality Spiral Ham.
  • 99 cents per pound off Stouffer’s Party Lasagna, 90 oz. or 96 oz.
  • $1 per pound off fresh turkeys and roasting chicken.

It’s important to note that your points do have an expiration date, which is printed on the bottom of your receipts.

And in case you’re hosting dinner on a different day, you can redeem Weis’ holiday rewards anytime through Nov. 22.

Free Thanksgiving Turkey and Meals for Families in Need

If you simply can’t afford to spend the money to get a free turkey from the grocery stores above, you can look to your community for help.

Food Banks

Food banks are hard at work hosting turkey drives and fundraising events to help put Thanksgiving meals on the tables of those in need. Food bank turkey distributions are usually held during the weekend before and days leading up to Thanksgiving. If you’re not sure where to find your local food bank, you can search by state or ZIP code here.

United Way

United Way chapters also host turkey drives to help families in need. For example, the Heart of Florida United Way hosted its Thanksgiving Project Food Drive to help provide Florida families with all of the ingredients need to enjoy a Thanksgiving meal. You can search for your local United Way chapter here.

Churches and Charities

Local churches and charities have also been collecting donated items to provide low-income families in their communities with Thanksgiving meals. This church in North Carolina has been collecting items to give the first 1,000 people to visit the church on Nov. 20 a box that feeds up to five people and includes a frozen turkey, potatoes, green beans, an apple pie and other fixings.

Be sure to check with your church or local charities if you need help providing your family with a Thanksgiving meal, or if you would like to contribute to this wonderful cause.

Jamie Cattanach (@jamiecattanach) has written for SELF, Ms. Magazine, Roads & Kingdoms, VinePair, The Write Life, Barclaycard’s Travel Blog, Santander Bank’s Prosper and Thrive and other outlets. Her writing focuses on food, wine, travel and frugality.

Jessica Gray is an editorial assistant at The Penny Hoarder. She updated this post for 2018.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.

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Create a Clever Resume of Your Favorite Character to Win a $1K Scholarship


If Homer Simpson had a resume, it might look something like this:

Homer Simpson

742 Evergreen Terrace

Springfield, United States

Summary:

Active community servant with experience as mayor, mall Santa Claus and police chief, plus more than 20 years’ experience as nuclear safety inspector.

Skills:

Making beef jerky, sales, garbage collection, chiropractic adjustments, visual arts, public speaking, sports, farming, hair styling, mountain climbing and opera singing.

What do you think other resumes of fictional and nonfictional characters might look like?

Create a spoof resume based on the life of characters from TV, literature, history or mythology to win a $1,000 scholarship from Resume Genius.

Resume Genius Scholarship Details

Good news: There’s no minimum GPA or essay required to enter.

Domestic, international, graduate and undergraduate students can apply as long as they are enrolled or planning to be enrolled full time at a university for the the spring 2019 semester.

The fake resume shouldn’t be longer than two pages or include anything about your experiences or personal information. It needs to be entirely about your fictional or nonfictional character of choice.

Resumes can be creative and humorous as long as they are well-written.

To submit your resume, attach it in a Microsoft Word, PDF or infographic format in an email to scholarship@resumegenius.com.

Include your name, the university you’ll be attending (or plan to attend) and a brief intro about yourself in the body of the email.

Only one submission per student, per semester.

An email will be sent to confirm receipt of your submission.

The deadline to enter is Dec. 15, 2018.

The winner will be announced on the Resume Genius Twitter account. For more details, visit the Resume Genius Scholarship page.

Also check out our list of 100 scholarships that will help you pay for college, or you can like The Penny Hoarder Life on Facebook to discover other scholarship opportunities.

Stephanie Bolling is a staff writer at The Penny Hoarder. She’d write a depressing but funny resume for Sisyphus.

This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.

The Penny Hoarder Promise: We provide accurate, reliable information. Here’s why you can trust us and how we make money.



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Chiropractors Make About $100K Per Year. Here’s How to Get Crackin’

The Art of the Pitch: How to Land Your First Bylines as a Freelance Writer

Questions About Checking Luggage, Funeral Expenses, Altruism, Roth IRAs, and More!

What’s inside? Here are the questions answered in today’s reader mailbag, boiled down to summaries of five or fewer words. Click on the number to jump straight down to the question.
1. What is wealth?
2. Logistics of multiple savings goals
3. Cost of unexpected funeral
4. Changing goals
5. Shipping items verus checking luggage
6. “Get what you pay for”?
7. Retire early for altruism?
8. Can’t reduce debt
9. Emptied out 401(k)…
10. “Mega backdoor Roth”
11. Summer things on sale
12. Holiday gifts without reciprocation

My youngest son is quite skilled at chess and carries around a pocket chess set with him. While he’s not a chess prodigy by any means, he’s quite skilled at the game and can give me a run for my money – and I played chess fairly seriously for years.

It’s been fun watching him inch through the stages of it, from learning the rules to learning the joy of playing to learning the joys of making a really good move to now being on the precipice of wanting to study great games and learn opening sequences.

My son and I are having great conversations, we’re thinking a lot, and it’s a completely free activity (aside from the cost of a simple chess set). It’s wonderful!

On with the questions and comments!

Q1: What is wealth?

What is wealth?

Money is a tool. It is not – nor can it ever be more than a tool. It’s great to have some. You can probably survive with less. But nice to have more. If you’re driving a car, it’s great to have a spare tire in the trunk. The spare tire is not good for much else. Oh, it can become a rope swing or someone’s version of a lawn ornament, but it’s best use is as a tire when you need one. It’s a tool. If you think it’s really anything but a tool, you are imbuing it with lots more traits than it can possibly have. It’s a tool. Money can’t make you happy. What that particular tool can buy you might make you happy for a while, but the money is a tool. If it buys you a healthy diet and good healthcare, you are using that tool really well. If you use it to buy only beer, soda, and candy – well, you’ll probably be gone before the money is. Lots of tools outlast their owners. No amount of money can give us physical or mental health. Using the tool of money properly can give us a great sense of security that will bolster both our mental and physical health and create the general sense of well being that most people would define as ‘wealth’.
– Jaden

This comment comes from a very long time reader who has written in many times over the years, and I felt it was such a great description of what wealth is that I wanted to share it with you all.

Money is a tool that enables you to live the life you want. If you want a life that’s filled with convenience store purchases but lacks a stable retirement, then spend your money on convenience store purchases and don’t put money away for retirement. It’s that simple.

The challenge we all face is overcoming the short term things we’re tempted to use our money for in order to adequately fund the long term things. Can we overcome the temptation for a treat right now to adequately fund our retirement forty years from now? It’s fairly obvious from a detached perspective which one is better, but in the moment, it’s not nearly as clear.

Q2: Logistics of multiple savings goals

I have a problem with putting all savings in one savings account, and then planning to budget some of that for car, vacation, a mortgage etc. it’s difficult to keep longer, medium and short term savings and non monthly expense reserves in just one pot. This also also interesting in terms of new innovative banking accounts that let you create virtual sub spaces for the savings accounts. Haven’t read much quality debate around that. What do you think?
– Jerry

There are a number of online banks who do exactly this, like Capital One 360, for example.

I think that it’s a good tool for helping people organize their finances. When you log on to online banking with a bank that has a service like that, you can clearly see the different places where your money is.

Still, it’s honestly not much different than maintaining a spreadsheet where you track the amounts put aside for different goals.

Basically, a spreadsheet like that would have a top line containing the full balance of your savings account. Under that, you’d have lines that describe each of your savings goals and the “balance” of each one. At the bottom, you have a remaining total, which consists of a formula that takes the total balance and subtracts from that the amount in each of your savings goals. So, it would look something like =B1-B2-B3-B4, if cell B1 had your total balance, and B2 through B4 had the balance of each of your goals. You could update your actual savings account balance regularly and then adjust the amount saved for each goal manually until the remnant is $0.

Q3: Cost of unexpected funeral

I’ve come across a situation that I am stuck with and I think you might be able to help. I have a grandchild who became a ward of the state last fall. We are unable to care for him. After bouncing through some foster homes, he eventually committed suicide. We are his only involved relatives, so we helped make the final arrangements, knowing no one else would. The funeral home was awesome. They gave us a bottom dollar price. Half of that came in from generous friends and co-workers. Now we are looking at the last half. It’s really not all that much, but we are struggling as well. We are approaching retirement age and have no real nest egg built up. I’ve looked all over for public assistance (then I was told that paperwork had to be filled out before the funeral took place – and it was never brought to our attention!). This child was in the care of DHS. Should they not be responsible for the cost? Any ideas?
– Jane

DHS might seem like they would be morally responsible for the cost, but they may not be legally responsible. You could contact a lawyer, as this might be a case that a lawyer who focuses on issues like this might look at pro bono.

Still, the first thing I’d do is contact the funeral home again and ask whether they’re aware of any additional programs that you might be eligible for, just to make sure. They might yet know of something you can use to help pay it off in a situation like this.

I don’t know of a magic solution that will fix this. If neither of the two solutions above help, just talk to the funeral home about a payment plan with tiny monthly payments. That’s about all you can really do.

Q4: Changing goals

Ten years ago, I was single in my mid 20s working at a really high stress job that paid super well. I was banking everything I could and elsewhere and living in my car, using work facilities for everything (there was a gym, a laundry, and a cafeteria). My goal was to fund a great startup idea out of pocket.

Now I am married with a kid and another on the way. I quit the stressful job and now work as IT director for a school district which is busy but not nearly as high stress. The money I saved up turned into a house. I wouldn’t do that startup idea if my life depended on it though I’d sell my business plan if someone wanted to buy it. Saving for retirement in a typical 403(b) and probably won’t retire until I’m 60 or 65.

Moral of the story? Things change. Don’t lock yourself into some grand financial plan for the future because who knows what your life will look like a decade from now. Save money for retirement but keep some of it flexible, too.
– James

Fifteen years ago, I lived in a tiny little apartment and had debt totaling multiple years of my salary which I thought I’d never pay off. I’ve been debt free for most of a decade now.

I didn’t have any kids. My wife and I weren’t sure we wanted any kids any time soon. Our oldest (of three) just celebrated his thirteenth birthday.

Ten years ago, I worked in a research lab in a position I thought I’d probably work in for the rest of my life. Now I’m a freelance writer.

Things change. The better your financial foundation is – no debts, solid resume, decent job – the easier it is to transition right along with those changes.

Q5: Shipping items verus checking luggage

I’m about to fly with my family to visit extended family for six days for Thanksgiving and “Christmas.” A friend told me it’s cheaper to ship a box with clothes and other travel items in it than to check a bag at the airport and less hectic too. Checking prices seems comparable. Is it worth it to ship a box instead of checking luggage?
– Alex

In terms of headache, I’d far rather ship a big box of clothes and other items than try to check luggage at the airport. It’s not even a question. Just putting everything in a box at my convenience, dropping it at UPS at my convenience, and having it already at the destination and in my room when I arrive? Compare that to trying to get luggage through an airport with kids in tow, checking a bag rather than using express check-in, and then waiting at the luggage carousel (this time with tired kids) for the bags to (hopefully) appear.

For me, if the costs are close at all, I ship the clothes and other items in a single box. I do it a week or so in advance of the trip so that I can use the low-cost options for shipping and I have enough time to verify that it arrived safely.

It sounds like you’ve already done the price comparison and the price is similar. If that’s the case, load up a box tonight and ship it soon. That’s my advice to a parent with kids.

Q6: “Get what you pay for”?

How accurate do you think the old maxim of “get what you pay for” is accurate?
– Alice

I think it’s partially true and partially false.

In general, the best version of a particular item will not be the cheapest version and that, in general, if you pay more you will usually get a better items. The best version will probably be one of the more expensive versions, though not always. At the same time, the most expensive option is not always the singular best option.

What matters more than anything is research and finding out which is truly the best item and, perhaps more important, which is the best “bang for the buck” item. If you can get an item that’s 90% as good as the very best item at 50% of the price, that’s probably a wiser purchase than the best item at full price.

As I mentioned last week, I have some amazing socks that cost about as much as ten pairs of cheap socks at the store. Are they worth ten times as much? That’s debatable. However, if I find those expensive socks on sale, they’re definitely worth it for me because I won’t be replacing socks very often.

At the same time, for a lot of household goods, we buy store brand versions. They do the job perfectly well and fulfill exactly what we need from the item.

The moral here? Do your homework and be patient for sales.

Q7: Retire early for altruism?

Do you have any thoughts on this article about Vicki Robin? She’s one of the authors of Your Money or Your Life and she seems to think that the reason to retire early is to be charitable and altruistic. Thoughts? https://amp.businessinsider.com/purpose-of-early-retirement-giving-back-altruistic-behavior-2018-11
– Kevin

I think that anything you do in life has a lot more value if you have a purpose behind it. What’s your purpose in going to work? The more clearly you understand that purpose, the more tolerable work will probably be.

The same thing is true if you retire early. How are you going to fill your days? If those days have a purpose and you’re doing something that’s meaningful for you, retirement is going to have far more value and you’re going to find far more happiness there.

Is altruism or charitable work the answer for everyone? Probably not, but I think it’s a good answer for a lot of people, enough so that people should investigate it.

More than that, I think that if you’re considering retirement at any age, you should start thinking seriously about what your purpose and meaning in life is and what you can do most effectively with your newfound abundance of time to achieve that purpose. What are you going to do to use that time and not just let it pass by you?

Q8: Can’t reduce debt

I do not make enough money to reduce my debt even if everything goes perfect. My pay is eaten by rent and utilities and minimal groceries at the store. I managed to get out of payday loan cycle by selling most of my possessions but can’t get further ahead no matter what I do.
– David

First thing: put some loans in forbearance. If you’re struggling this hard, contact some of your lenders and discuss forbearance with them, starting with any student loans. This basically means putting those debts on pause for a while as you take care of other ones. You’re likely eligible for this because I’m almost sure you’re making a relatively low income.

Second thing: if you can, move back in with your parents for a while. Yes, this might seem like a step backwards, but it gets the cost of rent off your back for a while. You can give your parents what you were paying for utilities and then channel the rent money into paying off debts rapidly.

Third thing: if at all possible, seek out a temporary second job, especially during the holiday season. Use that income to maybe knock a debt out of the way, freeing up some breathing room.

Doing what you’re doing now isn’t going to work. You’re going to have to try some new approaches.

Q9: Emptied out 401(k)…

Three years ago before I knew what I was really doing I emptied out my 401(k) to pay off all of my loans. While I am debt free now, I’m now 37 with almost nothing saved for retirement and I really regret it. Don’t empty out your 401(k) even if it seems like it would help!
– Jeffrey

I do agree with this sentiment. Emptying out a 401(k) should be a last resort move. If you need to get rid of debt quickly, just cut the contributions for now. Don’t empty out the account.

Still, you shouldn’t feel that much regret. Right now, you have zero debt. You should, in theory, have the capacity to dump a lot into your 401(k) by making large contributions going forward. You have a lot of financial flexibility right now.

Yes, your net worth would likely have been much higher had you not touched anything, but that’s water under the bridge. You’re 37. You’re debt free. You have a decent job. You have a lot of options. Don’t dwell on the downside.

Q10: “Mega backdoor Roth”

I’ve seen some mentions of a “mega backdoor Roth” on other sites but it was barely explained with tons of jargon. You are good at explaining things simply. How does a mega backdoor Roth work?
– Daniel

A “mega backdoor Roth” refers to a strategy where you’re basically able to move money from a 401(k) into a Roth IRA using a multi-step process.

When you contribute money to a 401(k) through your workplace, this is usually a pre-tax contribution. It’s taken out of your paycheck before taxes are calculated.

However, you’re also legally able to make after-tax contributions to a 401(k), provided your plan allows it (about half of 401(k) plans do). If you can do so, you can make additional contributions to your 401(k) using after-tax money – money from your paycheck after taxes are calculated and taken out. These contributions won’t help your tax returns this year, but they will get more money into your retirement savings.

What’s the benefit? First of all, it gets around the contribution cap for a 401(k), if you’re bumping up against that. You can only contribute about $18,000 in pre-tax money to a 401(k), but you can contribute much more if those additional contributions are after-tax.

The “mega backdoor Roth” also comes into play here, because the IRS allows you to roll over those after-tax 401(k) contributions straight into a Roth IRA if your plan allows you to do so (this is called an in-service distribution) or you’re changing employers. This allows you to bypass the annual $5500 contribution limits on a Roth IRA. The big advantage of doing this is that, if the money is in the Roth IRA, you won’t have to pay taxes on the gains on that after-tax money, but if it stays in the 401(k), you will.

While this is a nice trick, it’s not quite as effective as simply contributing straight to a Roth IRA directly or contributing to a 401(k) pre-tax. It’s only useful if you’re wanting to contribute many tens of thousands to retirement, and those people are often over the income limit for Roth IRA contributions.

It’s a strategy useful for extreme savers and high income earners who want to hedge their bets regarding taxes in retirement. For the vast majority of people, it’s a novelty, but not directly useful.

Q11: Summer things on sale

This is a great time of year to watch your local hardware store for summer nonperishable but consumable supplies like wood chips and charcoal and bags of soil. They’re often trying to get rid of the stuff and mark it down like crazy to make room for things like bags of ice melt and show shovels. If you garden or have a big yard or a charcoal grill look at the clearance section of your hardware store right now.
– David

This is some great advice, though that clearance season blew through northern Iowa a few weeks ago. That’s because we need the ice melt awfully early around here.

I did manage to buy some organic fertilizer on clearance a few weeks ago. It was spread immediately on our garden as we were winterizing it and another couple of bags were put into storage for the winter.

Still, if you live in most of the country and are a homeowner, it might be a great time to take a peek at the clearance section at your local hardware stores, especially if you have some good dry storage space.

Q12: Holiday gifts without reciprocation

In June, my youngest brother lost his job. He sent everyone in the family an email this past week saying that he couldn’t afford to buy anyone holiday gifts and requested that no one buy him any gifts. I still want to give him a gift. I don’t feel that the holidays are about what you receive, but what you give. But then I feel like I’m violating his request. Thoughts?
– Angela

If you feel like giving him a gift, give him a gift. Flat out tell him that it’s because you love him and it is part of a great holiday for you that you get to see him open a few gifts and that him not giving gifts is completely fine given his current situation. Give him a hug and tell him that you love him, no matter what, and that having him here with everyone at the holidays is the real reason you came, and opening a few presents together like when you were kids is something really important to you.

His request for people to not give him gifts is likely so that he doesn’t have to feel guilty about receiving something when he doesn’t have anything to give. He may still feel guilty about your gift even with the above explanation.

A good compromise might be to get him something relatively small, or make something for him so that he doesn’t feel that you went out and spent money on him.

Got any questions? The best way to ask is to follow me on Facebook and ask questions directly there. I’ll attempt to answer them in a future mailbag (which, by way of full disclosure, may also get re-posted on other websites that pick up my blog). However, I do receive many, many questions per week, so I may not necessarily be able to answer yours.

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How Topic Clusters Are Revolutionizing the Future of Marketing

To survive in today’s competitive digital landscape, businesses need to focus on their content strategies now more than ever.

You need to understand how your target audience consumes content and figure out what they’re looking for. It’s not effective to produce random content at a high rate if it’s not valuable.

Everything you publish across all your distribution channels needs to benefit your audience, or it won’t be successful.

In addition to producing high quality content, you also want to make sure it’s SEO-friendly.

The key factor of your content production needs to be relevancy: 78% of consumers say relevant content increases their intent to buy.

Your content must be relevant to your brand and relevant to your audience while still appealing to Google.

Blindly producing content without a strategy won’t help you. You need to keep up with the latest trends and see how other brands approach content marketing and SEO.

Today, and in the future, marketers must have a content strategy compatible with the way people discover new content. Creating content that doesn’t drive results is expensive and inefficient.

That’s why you need to get familiar with topic clusters.

Surprisingly, many business owners and marketers I’ve spoken to recently don’t know anything about this. That was my inspiration for writing this guide.

This is the perfect opportunity for you to gain a competitive advantage.

You can learn how to implement topic clusters today and use this tactic moving forward before your competitors have a chance to catch on.

As a result, you’ll be able to produce high quality engaging content. This will help you improve your SEO strategy, drive more traffic to your site, and increase conversion rates.

I’ll explain everything you need to know about topic clusters and how they are revolutionizing the marketing industry.

What are topic clusters?

Before we proceed, let’s start with the basics.

You may have heard that topic clusters are the future of content marketing and SEO strategies, but that doesn’t explain what they are.

Truthfully, this isn’t a very complex topic. If you guessed what a topic cluster is just based on its name, you probably wouldn’t be far off.

The idea here is you want to create a deeper penetration of certain subjects relevant to your brand, audience, and search engines.

Start with one basic topic, then branch off to similar ones. You’ll create content about all of them, with the main area of focus as the nucleus.

Here’s a visual representation of a topic cluster template:

template

Clusters can be broken down into two segments.

The image above refers to them as core topics and subtopics. However, they are also commonly referred to as pillar content and cluster content.

Your pillar topics will be broad. The clusters will be more descriptive.

For example, let’s say your company sells workout supplements. You can create a topic cluster using “workout routines” as the pillar.

Clusters related to this pillar would be:

  • home workout routines
  • workout routines to build muscle
  • workout routines to lose weight
  • outdoor workout routines
  • bodyweight workout routines
  • workout routines with weights

Each cluster takes a keyword and transforms it into a long-tail keyword.

When you publish such content on your website, you’ll be able to generate lots of internal links, ultimately improving your SEO ranking.

The pillar will link to each cluster, and each cluster will link back to the pillar with internal hyperlinks.

Here’s another example of a topic cluster using “GDPR Compliance” as the pillar:

GDPR

As you can see, each cluster includes the pillar.

All of these subtopics are more specific segments of the broad subject. That’s how your audience will search for topics online. These topic clusters will increase your site visibility in search engine results.

Optimize your website architecture

The application of your topic clusters will be related to your site architecture.

You need to make sure this structure is optimized for SEO purposes. Whether you realize it or not, how you design your architecture can determine whether your site is SEO-friendly or not.

You need to think about the user experience.

Make it as easy as possible for website visitors to navigate your site and find what they’re looking for in as few steps as possible.

If your site is structured properly, you won’t have as many bounce rates, and your dwell time will be improved as well. As a result, your search ranking will increase.

Let me show you what I mean.

If you Google Quick Sprout, here is how it appears in the search results:

quicksprout

Check out the section I highlighted above. These are called sitelinks.

Sitelinks are subpages of a website that appear in Google SERPs. This will help a user navigate to a more relevant portion of a site, directly from the search engine.

These sitelinks create fewer steps in the conversion funnel. Users can click one of these hyperlinks instead of having to navigate to your homepage first.

Sitelinks are great for SEO purposes. However, you can’t contact Google and choose which site links get displayed unless you’re running paid campaigns with Google AdWords.

For organic search results, Google’s algorithm decides what to display. Your site structure will have a major impact on this.

You need to establish a logical hierarchy of pages and links on your site. Topic clusters will drastically improve these efforts.

Let’s look at an example. Here’s a basic outline of the HubSpot’s website:

hubspot 1

From its homepage, you can navigate to its blog.

Once you reach the blog, you can navigate to three different topics:

  • marketing
  • sales
  • agency

All the blog posts fall into those three categories. It’s a typical architecture with a hierarchy that makes sense, but it can be improved with topic clusters.

Now, let’s take a look at what this looks like with topic clusters:

hubpsot 2

This format follows the same template you saw earlier.

Each cluster has a pillar and related cluster content.

Now, when people search for long-tail keywords related to these subjects, the site’s content will be more likely seen as sitelinks in the SERPs.

Some of you may already have content published for your topic cluster strategy, but it’s not organized properly in terms of your site architecture.

You need to make the proper adjustments so that the flow follows the format of the second HubSpot image above as opposed to the first one.

Choosing the right topics

Now that you understand the basics, it’s time for you to start building topic clusters.

But before you can start producing content, you need to choose the right pillars that will drive results.

Where do you start?

Everything should begin with your target audience. Look at your current and prospective customers, and ask yourself questions such as:

  • What are these people looking for?
  • What problems do they have?
  • How does your business help solve those problems?

If you don’t already know the answers to these questions, it’s very helpful to start outlining a customer persona to give you a better understanding of your target audience.

customer persona

If you need further assistance with this part of the process, I have a complete guide on how to develop a customer persona that improves conversion rates.

Another way to come up with topics is to analyze your existing content.

What have you already published that has the most engagement? Your site visitors are clearly interested in it the most.

To determine your top-performing content, look at metrics such as traffic, page views, etc. and see what has been shared the most by your audience.

You can also look at which pages on your site have the highest search ranking. Topic clusters can help improve those rankings even more.

I recommend making a list of at least five main topics to start with. Those pillars will be enough for you to produce tons of content once you branch off into clusters for each one.

Conduct keyword research

Now that you have your pillars established, it’s time for you to come up with clusters.

The best way for you to approach this is by conducting keyword research.

Don’t just guess what long-tail keywords are related to your pillars. Find out exactly what people are searching for.

Many different tools and resources can help you with this task.

Here’s an example of how you can conduct basic keyword research with Wordtracker, which is free to use:

bad credit

Let’s say your business is in the financial industry. You reviewed your website and saw that content relating to bad credit had the highest performance metrics.

You plan to use “bad credit” as a pillar.

Once you enter that term into this tool, filter the search for SEO purposes and look at the results.

Everything on this list would be viable to use for your topic clusters:

  • credit cards for bad credit
  • bad credit loans
  • personal loans for bad credit
  • installment loans for bad credit
  • unsecured credit cards for bad credit

Don’t be afraid to create longer titles for your clusters.

Just look at the average keyword length distribution based on a study of over 1.4 billion keywords:

keyword length

Over 64% of searches contain at least four keywords.

Producing topic clusters related to these keywords will not only improve your SEO ranking but also help ensure your traffic comes from qualified leads.

Create content based on these themes

Your keyword research is complete. Your pillars and subtopics have been defined for the clusters.

Now it’s time to create the supporting content.

You have many different options to choose from. I recommend using a diverse approach to creating highly relevant content.

Create landing pages that would be available in the learning center or resources section of your site. Something like this could be used as a hub for pillar content. You’ll use that to link to supporting clusters.

Write blog posts. Produce videos. Build infographics.

All of these will help you create more relevant content geared toward the specific needs of your target audience.

relevant content

If you can’t do this effectively, your audience won’t find your content useful.

This will defeat the whole purpose of your strategy. That’s why I’ve emphasized the importance of high quality content throughout this post.

Build your pillar pages

Once all your content has been produced, it’s time to publish everything.

Start by building your pillar pages. This will be the main spot where you’ll link to the supporting clusters.

Take a look at this example from Typeform:

typeform

This landing page follows everything I talked about so far in terms of linking, keywords, site structure, and relevant content.

Brand awareness is the pillar.

Each topic cluster on the right side of the screen links to a more specific subtopic of brand awareness.

The landing page is very simple, which is perfect.

In fact, websites with simple designs have higher conversion rates.

Don’t feel you need to design a complex pillar page. A simple approach will be very effective.

Distribute your content

As you now know, your topic clusters will help SEO.

However, that doesn’t mean you should be publishing content without doing anything else with it.

You need to focus on your distribution strategy. You can approach it in several different ways:

types of media

You should be taking advantage of all three different types of media.

This will help you distribute your content effectively across multiple channels.

Conclusion

Digital marketing is constantly evolving. Your business needs to keep up with these changes if you want to be successful.

Looking toward the future, it’s important for you to start improving your SEO strategy today.

One of the best ways to do this is with topic clusters.

First, you need to find the most popular topics relevant to what your audience is searching for. Then, you need to conduct keyword research to determine your cluster subtopics.

After you produce and publish your content, you need to make sure your site architecture is formatted for SEO purposes and sitelinks.

Once this process is complete, distribute all your content across as many different channels as possible.

Topic clusters aren’t re-inventing content marketing, but they are revolutionizing the way marketers create new content.

What types of topic clusters is your business using to improve your content strategy?



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Why I Trust Vanguard With My Investments

Whether I’m opening an IRA, brokerage account, or 529 savings account, or I’m simply choosing investments within a 401(k) or other investment account, I have thus far exclusively chosen Vanguard for my personal investments and I almost always recommend that my clients use them as well.

To be sure, I’d be perfectly comfortable using accounts and funds offered by plenty of other companies. Providers like Betterment, Schwab, Fidelity, iShares, TD Ameritrade, and others can all be good choices.

Some of those other providers even offer funds that cost less than what Vanguard offers, which is hugely important given that cost is the best predictor of future returns.

Still, Vanguard is almost always my first choice, and the main reason why comes down to trust.

Why I Trust Vanguard

Two of the first actions ever taken by Vanguard illustrate perfectly why they have earned my trust.

John Bogle founded Vanguard in 1975 with a unique ownership structure. Rather than being publicly owned, or being owned by a small group of partners, the company was owned by its mutual funds, which in turn were owned by the people purchasing shares in those mutual funds. That ownership structure was purposefully chosen so that business profits could be passed on to regular investors in the form of lower fees, rather than going to third-party shareholders.

The next year, in 1976, Vanguard launched the First Index Investment Trust, which was the first index fund ever made available to regular investors. This fund eventually became the Vanguard 500 fund, which is now one of the biggest and least expensive mutual funds in the world.

Those two events set a precedent that has been followed throughout the years. They signaled a commitment to minimizing fees, a commitment to index investing, and a commitment to maximizing the benefits for the everyday investor.

And that, really, is why I trust Vanguard over every other investment provider. Because they’ve followed through on that commitment year after year, I trust them to do the right thing.

Those other investment providers? Again, many of them can be used well, and in some cases can be used to minimize fees even further. But I don’t have the same trust in any of them that I do in Vanguard.

Let’s take Fidelity as an example. They recently introduced the industry’s first ever zero-fee, zero-expense ratio mutual funds, which is a big deal and is not something that Vanguard offers. They also offer many other index funds that are competitive with Vanguard in both price and quality.

But they also offer high-priced, actively managed mutual funds. They also charge you $50 to close an IRA, something that costs nothing at Vanguard. And they offer two types of target-date retirement funds, some of which are index-based and low cost, and some of which are not index-based and cost much more.

With Vanguard, I trust that there’s no bait and switch. With some of those other providers, I know that at least part of the reason they’re offering these low-cost funds is to get you in the door with the hope that they can eventually sell you something more expensive.

Given that investing is a long-term endeavor, that trust matters to me. While nothing is ever certain, I’m confident that Vanguard will continue to put my interests first.

The Downsides to Vanguard

Despite all the positives, there are some downsides to Vanguard that are worth mentioning.

The biggest is the fact that Vanguard mutual funds have relatively high minimum investment requirements. Their target date retirement funds all require $1,000 to get started, and almost every other mutual fund requires at least a $3,000 initial investment, though their ETFs do not have a minimum investment requirement.

In contrast, many other investment providers either don’t have a minimum investment or have a much lower bar to clear. Fidelity, for example, offers many funds with no minimum investment requirement, and Betterment also allows you to get started without any minimum balance.

If you’re just starting out and don’t have much to invest, you may be better off using another investment provider, at least for a while.

The other downside is simply the fact that you can, in some cases, find lower cost investments elsewhere. The difference is usually very small, but it can be a little more significant if you’re investing smaller amounts of money.

Fidelity’s new zero-cost mutual funds are a good example, though not the only one. Their Total Market Index Fund is free, compared to 0.14% per year for Vanguard’s Total Stock Market Index Fund (VTSMX) on investments up to $9,999 and 0.04% per year once your balance reaches $10,000.

On a $5,000 investment, that 0.14% difference means that you would pay an extra $7 per year to use Vanguard’s fund. That’s certainly not going to make or break your investment return, but it’s still something to be aware of.

It All Comes Back to Trust

None of this is to say that Vanguard is always the right choice or that you personally should always invest your money with Vanguard. There are many factors that go into choosing an investment provider and it’s impossible for me to tell you what the right choice is for your personal situation.

But when it comes to my personal investments, and typically those of my clients as well, Vanguard is the company I trust more than any other. They were founded with the mission of serving everyday investors and they have stuck by that mission ever since.

And when it comes to my family’s financial future, that trust means the world to me.

Matt Becker, CFP® is a fee-only financial planner and the founder of Mom and Dad Money, where he helps new parents take control of their money so they can take care of their families.

More by Matt Becker

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