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الجمعة، 18 مارس 2016

How Much Money do you Need Start Roth (or Traditional) IRA

 

You finally reached that point in your life where you know that you need to start investing, but the whole process intimidates you. Stocks, bonds, diversifying, the list of confusing terms goes on and on. You shouldn’t be scared to dive into the investing pool, it’s easier than you think.how much do you need to open a roth ira minimum investment

Many young investors falsely believe they since they’re not Mark Zuckerberg they don’t meet the minimum bankroll to get started.

Not true!!

I am constantly asked,

“How much does it take to open an IRA?”

Because of all the complicated rules and regulations surrounding IRA accounts, many people are to scared to even approach the idea of opening their own. But, if you are a young investor and determined to start saving for your financial future, you’re in for a treat.

With most IRAs (traditional or Roth), there are no minimums.

Yup, that’s right. Zero. Nada. Nothing.

I’m sure you are stunned to hear this. Let’s see if I can add some clarity to the young investors who are looking to open an IRA and get started saving for their financial future.

A large percentage of Americans are going through their adult lives without an adequate retirement account or investment portfolio. In fact, more than 30% of Americans do not have retirement savings, and of that 30%, a quarter of those Americans are already over the age of 45. IRAs (particularly Roths) are one of the best ways to jumpstart your retirement savings account and your investment portfolio.

How Much Does it Really Take?

When most people think of investing, they think of the big Wall Street firms where their investors have millions upon millions of dollars. While some of these big Wall Street firms may have their own minimums, typically to open an IRA, there isn’t one.

For example, you could go to a bank, a local Edward Jones office, or even online, and there are plenty of places where you can start an IRA with no minimum.

Scottrade, a popular online brokerage based out of St. Louis, Missouri, states on their website that there’s $500 minimum to open an account. The reality is that that’s not the case. That’s just a suggested amount, so that way when you make your first deposit, you actually have enough money to make your first trade.

Why no minimums?

An individual is only allowed to put up to $5,500 into an IRA if you’re under the age of 50 (as of 2013), $6,500 if you’re over the age of 50, into an IRA each year. There is no Roth IRA minimum requirement for how much you must put in. You can put in as little as you want to. That’s just the absolute most that you can. If you only wanted to put $50 into an IRA, you could do so.

Where I think most of the confusion comes into play is making the actual investments inside the IRA. Putting money into an IRA isn’t investing, it’s only the first step. The IRA is only a vehicle for investing the money.

For example, if you only put in $100 into your IRA and you want to buy a share of Google stock, it’s not going to happen. With Google’s stock price currently being above $600 per share, you’re one-sixth away of being able to own that one share. But with that $100 you can buy stock in businesses that have stocks for much less.

Whether you’re looking to buy an individual stock, an ETF, or an individual bond, you must have at least that much in your IRA before you can buy that investment.

Mutual Funds May Have Minimums

Many times when someone asks, “How much do you need to start investing?” they are talking about getting into mutual funds.  If you’re looking to purchase mutual funds inside your IRA, a lot of mutual funds will have a minimums deposit amount to get started.  This depends completely on the fund company. I’ve seen some mutual funds that have as little as $100 minimum investment and I’ve some as high as $25,000, sometimes $50,000 before you can even get in.

To make mutual funds more accessible for the new investor, some mutual funds will allow you to get in even if you don’t meet the minimum. They’ll do this only if you set up an automatic purchase that comes out of your checking or savings account that purchases the fund each and every month.

Starting out this is how I was able to invest into mutual funds.  I was having $50/month taken out of my checking account and being split between two mutual funds.

This is a way that I commonly suggest for new investors to get started with an IRA or any mutual fund investing since it prevents less of a chance of you not making that investment for the month because you wanted to go buy something that you don’t need.  Having the money automatically deposited into the mutual fund takes away the temptation to spend it on something new and shiny. You can’t spend money that you never see.

If you’re still worried about joining the investment world, there are a few ways to dip your toes into the water. An online option that makes this super easy is Betterment.  Betterment makes is extremely simple to open a new IRA, roll over an IRA, or just learn more about investing. They automatically rebalance your portfolio for you and for a small monthly charge ($3) you can begin investing a small amount.

The site offers secure investing accounts that can automatically reinvest your money based on your preferred levels of risk. For anyone that is new to investing, Betterment is the way to go. Even if you’re a seasoned veteran to the investing field, Betterment could give you the spark your portfolio has needed.

Why a Roth IRA?

For those of you that might not know, a Roth IRA is one of the best tools you can use in your investment portfolio. If your retirement savings plan is falling behind, this might be the perfect way to catch it back up. A Roth IRA offers several benefits that other investment options don’t.

The most obvious benefit to a Roth IRA is lack of taxes on the investments. With a Roth IRA you will not pay taxes on any of the money that builds up inside of the account or when you withdraw the money. Even when compared to normal IRA accounts or even 401K accounts, Roth IRA has the best tax advantages that can add up to thousands of extra dollars.

The other major advantage to Roth IRAs is the ability to invest in just about anything you want. You can invest in real estate, stocks, mutual funds, and bands. Roth IRAs give you the freedom to take as much or as little risk in your investments.

Am I eligible to open a Traditional IRA or Roth IRA?

Before you start counting all the money you’re going to make off those investments, you should make sure you’re eligible to open up a traditional IRA or Roth IRA account (don’t worry, more than likely you are).

For a traditional IRA account, you must be under the age of 70.5, have a taxable earned income, or for a spousal IRA, you must be married or filing joint income tax with someone that meets the previous requirements. There are no income restrictions on a traditional IRA, unlike a Roth IRA.

For a Roth IRA, the requirements are a little different. Unlike with a traditional IRA, Roth IRA’s don’t have any age limit (good news for you old-timers), but there are income restrictions on how much you can make annually and still contribute to a Roth IRA account. For a single file tax income earner, you cannot earn more than $132,000 annually, for married filers it’s $194,000.

Getting Started Investing With a Roth IRA

As you can see, often times there are no minimums in getting started with investing, especially in an IRA. Opening a Roth IRA (or traditional IRA) is much easier than most people think. Just about every bank and investment company offers Roth IRA accounts that you can open in a matter of hours. You can set up your brand new Roth or traditional IRA account in a few simple steps.

The first step is to decide where you want to open up your investing account. Each bank, investing firm, or website has its own set of advantages and disadvantages that you must consider. You have to decide which one works best for you based on what you value you most.

Once you have decided where to open the account, you can get all the required information. The bank or firm will only need a few pieces of information to get you started. You will need a photo I.D., your Social Security number, your employer’s name, address, and contact information, and your checking account number as well as your bank’s routing number. That’s it. That should be all you need to open up a brand new IRA account.

After you have all of your information gathered, you’re ready to jump into the world of investing. After that you have make your first deposit or set up automatic contributions. Some people will put the maximum allowed amount of $5,500 in the initial deposit while other people set up $50 to be deposited every month.

Once the money is inside of the IRA account, it still isn’t invested. You still have to decide how you want to use that money to make you money. You can choose to invest in anything from stocks, mutual funds, real estate, money market accounts, and more. What you invest in depends on your financial goals and your preferred level of risk.

Deciding where to open up your IRA

With so many banks and financial advisors offering Roth IRA accounts, it can seem impossible to know where to start or know which one to choose. They all offer some incentive and they all boast impressive reviews saying they are one of the best places you can open an IRA. But which one should you go with? And what are you looking for?

When you are looking for the perfect account for you, there are a few questions you can ask to help you decide. The first question is how much is it going to cost? Some companies have fees to open or maintain the account while others don’t. Some companies require account minimums and other don’t.

The next question is how much is it going to cost to make trades inside of your account. Each company will have a different fee or percentage for each transition you make.

You should also ask about the types of investments they offer for your account. How large is their selection and how many no-transaction-fee mutual funds do they have?

The last question you should ask is about customer service. Will there be someone available to answer any question you have? Can you talk to someone over the phone, through email, or see them face-to-face? Depending on your circumstances, customer service could be very important to you.

IRAs: what you need to know

Because of all the horror stories revolving around investing, it can be a scary idea to start putting your money in any place other than a jar in the backyard, but that jar isn’t going to help you retire comfortably. But it doesn’t have to be scary. With a little planning and research, you could be well on your way to living the retirement you’ve always dreamed of. Don’t let any excuses stop you any longer from beginning your investment journey.



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8 Awesome Perks You Can Get Free with a Travel Credit Card

If optimizing your spending and saving money on travel are on your agenda, a travel credit card can help you do both. free perks from travel rewards credit cardsNot only do travel cards let you earn points that are redeemable for airfare and hotel stays, but some offer free perks that can actually save you money in the long run.

8 Perks Your Travel Credit Card Offers that Can Help You Save Money

If you’ve never had a travel credit card before, you may not be aware of the additional benefits many of these cards offer. But if you become accustomed to using them, you could easily save hundreds of dollars per year – and that’s on top of any rewards you earn.

Here are a few of the perks I’m talking about, plus examples of how they work in real life. And remember, all of these perks are free for the taking – that is, if you sign up for the right travel credit card and keep your account in good standing.

Trip Cancellation/Interruption Insurance

sapphire_preferred_card smallWhile the Chase Sapphire Preferred® Card is considered a top travel credit card for many reasons, not all of those reasons have to do with rewards. In addition to doling out points you can redeem for travel, this card offers some of the best trip cancellation/interruption insurance in the business. How do I know? Because I actually had to use this coverage once!

When my husband and I got stranded in Montego Bay for two days in 2014, I was relieved to find I had paid for our flights with my Chase Sapphire Preferred® Card. Since I knew I had trip cancellation/interruption coverage, I was fairly certain I would be reimbursed for any additional money we needed to spend. Fortunately, I was right. I quickly filed a claim upon returning home from our trip and was reimbursed for the additional $590 I spent within a few weeks.

The bottom line: If you travel often and want protection from unknown expenses that result from travel delays or unruly weather, a card with trip cancellation insurance is a no-brainer. Best of all, this coverage is free for cardholders.

Extended Warranties

discover it for students smallTravel credit cards that offer extended warranties will often replace your product if it breaks down or stops working after the traditional one-year manufacturer’s warranty expires. Discover credit cards, like the Discover it® Miles, are known for the exceptional extended warranty coverage they offer.

Don’t believe me? This message comes straight from Discover’s website:

“No need to worry about expired warranties. We will extend the terms of an existing eligible warranty for up to 1 additional year on warranties of 36 months or less.”

To qualify for this coverage, you generally need to use your card for the purchase – and keep your receipt!

Zero Fraud Liability

Where debit cards can leave you on the hook for fraudulent charges up to $500 or more if not reported within 60 calendar days, most travel credit cards offer zero fraud liability, meaning you won’t be on the hook for any charge you didn’t make.

If you want to protect yourself from fraud, this is huge. When you find a fraudulent charge on your account, all you have to do is call your card issuer and report it. They’ll take it from there. Most of the time, the only hassle on your end is waiting for your new card to arrive in the mail.

Primary Auto Rental Coverage

While some travel credit cards offer secondary auto rental coverage known as CDW, or Collision Damage Waiver, some cards offer primary auto rental coverage instead.

The short list includes the popular Chase Sapphire Preferred® Card. Just pay for your rental car with your card and enjoy primary rental car coverage instead of using your own.

I’ve used this coverage for car rentals all over the country, and with huge success. If you know how expensive the “extra” insurance offered by car rental agencies can be, it’s easy to see what a huge benefit this really is.

Guaranteed Returns

chase ink plus smallSome credit cards, including the Ink Plus® Business credit card, offer guaranteed returns on any items you buy with your card. Says Chase on their website: “You can be reimbursed for eligible items that the store won’t take back within 90 days of purchase, up to $500 per item, $1,000 per year.”

This could be applicable to all kinds of purchases, but it’s most commonly used for items purchased with a short return policy. Best Buy, for example, has a standard return period of just 15 days – even with a receipt! If you paid for an item at Best Buy and wanted to return it within 90 days, any card you paid with that provides this coverage would presumably intercede with your return.

Emergency Travel Assistance

Some credit cards, including almost all American Express credit cards, offer emergency travel assistance that will come to your aid in a jam. Their services depend a lot on your individual needs but can include helping you locate lost baggage, assisting with last minute or emergency travel changes or plans, or providing you with support in the event or a natural disaster or social unrest.

When you’re traveling abroad, having someone to turn to for help can be helpful in the worst of times. Best of all, this benefit is offered free.

Access to VIP Events

citi prestige small newSome travel-specific credit cards offer access to special VIP events and travel opportunities. By signing up for the Citi Prestige® card, for example, you’ll gain access to® Citi Private Pass – an exclusive club that allows members to get first dibs on travel experiences, concert tickets, and more.

Not only can you use this ticket to buy preferred tickets, but you can often get tickets before they are released to the public. This can help you save both money and time, since you won’t have to fight the clock or battle over tickets that are likely to sell out.

Airport Lounge Access

In addition to VIP access, some cards let you be a VIP in the airport as well. The Citi Prestige® card is once again at the top of its game in this respect. With this card, you’ll get complimentary access to American Airlines Admirals Club® lounges, plus hundreds of VIP lounges through Priority Pass Select. If you fly or use lounge access often, this perk can easily be worth hundreds of dollars each year on its own.

The Bottom Line

If you want to earn points or miles that can drastically cut down on your travel costs, you might as well go the extra mile and find a card that offers additional perks you will use. By finding the right card for your needs, you could easily save hundreds of dollars per year on trips and services you planned to splurge for anyway.

Before you make a decision, check out our introductory guide on credit card rewards and our post on top travel credit cards in 2016:



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How Rich is Your Favorite “Full House” Star?

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You’re reading this article, which probably guarantees you’re as much of a “Full House” fan as I am.

Maybe you binge-watched all of “Fuller House” as soon as Netflix released it.

Or maybe you just paid $20 plus a two-drink minimum to see Joey Gladstone at a comedy club in a Midwest strip mall, and you’re wondering, like many of us, “Gosh. How’s that guy doin’ these days?”

We have the answer. He’s doing, um, OK.

Here’s how the actors who taught us so many lessons in childhood — and provided fodder for so many memes in adulthood — have fared over the past 30 years.

Which Full House Star Has the Highest Net Worth?

The list has a few surprises.

Steve (Scott Weinger) ranks higher than Joey, DJ and Stephanie Tanner (Dave Coulier, Candace Cameron Bure and Jodie Sweetin, respectively).

During his time on “Full House,” Weinger was cast as the voice of Aladdin in Disney’s 1992 animated classic. Reprisals of the Disney role pretty well carried his career through the 90s and early aughts.

His net worth is $12 million, Bankrate reports.

Coulier, on the other hand, is reported to have a modest $4 million. The beloved impressionist has continued to work in TV and stand-up, with cartoon voice-overs and squeaky-clean family comedy.

John Stamos (Uncle Jesse/every 12-year-old girl’s crush from 1987-95) ranks fourth with a net worth of $20 million.

Stamos has danced around the edges of the spotlight with steady TV work since the end of “Full House.” He’s now starring in Fox’s “Grandfathered” as the sexy, single senior Uncle Jesse could have totally grown up to become.

The numbers jump dramatically for the unsurprising top three.

Bob Saget’s net worth is $100 million. The star behind our buddy Danny Tanner is well-known for the polarity between his family-friendly TV roles and his so-very-NSFW stand-up act.

His role as the voice of future Ted Mosby in the wildly successful “How I Met Your Mother” was probably pretty generous to his bank account, as well.

And then there are Mary Kate and Ashley, tied at the top with $150 million each.

Those beloved, adorable babies who captured our hearts with cute catchphrases, unlikely adventures and perplexing ditties.

“Fuller House” has turned the Olsen twins’ abstinence from acting and behind-the-scenes success into a joke the cast and fans can share.

As adults, they’ve dipped out of TV and tabloids and acquired their millions through fashion design, merchandising and producing movies and television shows.

Here They Are, Ranked in Full:

As scrupulous writers, we take these numbers, sourced from CelebrityNetWorth.com, with a grain of salt.

But as “Full(er) House” fans? We’ll take them as fun facts and a welcome excuse to regale the office with our favorite Tanner family memories.

  1. Jodie Sweetin (Stephanie Tanner): $400,000
  1. Andrea Barber (Kimmy Gibbler): $500,000
  1. Dave Coulier (Joey Gladstone): $4 million
  1. Lori Loughlin (Rebecca Katsopolis): $6 million
  1. Candace Cameron Bure (D.J. Tanner): $10 million
  1. Scott Weinger (Steve Hale): $12 million
  1. John Stamos (Jesse Katsopolis): $20 million
  1. Bob Saget (Danny Tanner): $100 million
  1. (tie) Mary-Kate Olsen and Ashley Olsen (Michelle Tanner): $150 million each

Your Turn: Are you a “Full House” fan? Do any of these numbers surprise you?

Dana Sitar (@danasitar) is a staff writer at The Penny Hoarder. She’s written for Huffington Post, Entrepreneur.com, Writer’s Digest and more, attempting humor wherever it’s allowed (and sometimes where it’s not).

The post How Rich is Your Favorite “Full House” Star? appeared first on The Penny Hoarder.



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The 9 Components of an Effective SEO Team: Do You or Your Agency Have Them Covered?

seo

A modern SEO team is nothing like it used to be.

It’s extremely rare to find a single SEO capable of doing everything necessary to fully optimize a business for search.

And even if you do have all those skills, it’s better to have multiple people who specialize in different areas (if you have the budget).

You can form a team in-house or hire an agency—either option can work.

However, you’ll obviously have much more control over an in-house team.

In this post, I’ll go over all the components of an effective SEO team so that you know whether you have all the areas covered.

Keep in mind, there’s no perfect structure for an SEO team. One person could cover one or several of these components.

Ideally, you’ll have at least a few people who can cover each area if needed in case of emergencies.

Finally, if you are planning to hire an agency, it’s worth researching their team to find out whether they have specialists who cover these areas. 

Component #1: Let’s start at the top – SEO manager/director

The head of the team manages everyone else.

The SEO manager or director is more concerned with the “big picture” strategy rather than the tactics each team member uses to accomplish their work.

The SEO manager’s job typically involves pitching and working with clients.

This involves working out payment agreements, keeping clients updated and happy, and creating proposals for new SEO projects.

While you can hire a sales rep to bring in new clients, most of them won’t have enough SEO knowledge to capture big clients.

The sales process should also naturally be an opportunity to determine the client’s strengths and needs and then to devise an effective SEO strategy.

In addition, it’s crucial that you deliver on the promises you make to win the sale, so whoever is pitching a project should also be involved in its execution.

The other part of the job is managing employees.

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A director needs to make sure that employees (that we’ll be talking about later on) know what their responsibilities are within a project.

And just like any other manager, the SEO manager must be able to motivate his or her employees.

Although I said that one person can often play multiple roles, being an SEO manager for even small-to-medium-sized businesses is a full job in itself.

Component #2: The content creator(s)

I’ve said it before: “Content marketing is the new SEO”.

In short, content is more important than ever when it comes to growing organic search traffic.

Sure, there’s always some technical work that can be done on a client’s existing site, but eventually your traffic will plateau unless you’re producing stellar content.

Therefore, you need at least one content creator.

Some very successful businesses have only one or two content creators (like Groove or Buffer), while others have several (like HubSpot or Crazy Egg). If you’ve already got content producers on your team, don’t worry about their number.

In this case, I’m referring to writers as “content creators” since the vast majority of content is written. Of course, if your content creators can also create videos or infographics, that’s a bonus.

Many “SEO writers” were hired for $5-10 per article. Not surprisingly, these writers create low quality content that rarely ranks outside of extremely low competition niches.

Modern SEO writers are much more professional, and you should expect to pay them accordingly. While it varies, you’re probably looking at a minimum of $100 per post, often much more.

And while that seems like a big cost, you’ll save a lot on acquiring backlinks since getting links to great content is infinitely easier.

Finally, many content creators also have great copywriting skills. It’s common for content creators to also be involved in email marketing and conversion rate optimization (more on those later) in small SEO teams.

Component #3: Designers

If you recognize the need for great content, you’ll need a designer to create custom images for just about all your content.

image02

It’s unlikely you’ll find someone with both great design skills and strong writing skills, so you’ll need at least two different people for these two roles.

The manager must ensure that the content creators and designers are on the same track. Otherwise, you’ll end up with writing being done before the images are ready and vice-versa.

Since designing is such a specialized skill, it’s typically best to hire someone to work just on designing. If you don’t have enough demand for a designer to justify that, you can hire a freelancer to work with on an on-going basis.

Component #4: PR and link builders

I’ve chosen to combine public relations (PR) outreach and link building here even though there are some distinctions between the two. But for the majority of modern SEO, they are the same.

Both consist mostly of reaching out to other people in your industry and related industries, looking to develop relationships that will be mutually beneficial.

PR is a much broader term that encompasses modern link building. However, the relationships could be used for other opportunities beyond acquiring a simple link (like a joint venture).

Most SEOs who specialize in link building should also be expanding their skillsets to include more PR skills.

Relationships grow exponentially: A key concept with this kind of approach to link building is the network effect.

The network effect means that with each new person joining the network, the network becomes exceedingly more valuable to all the members of the network.

image00

Putting this in terms of link building and PR: As your network grows, those relationships become much more valuable together than they are alone.

When you have more strong relationships, you can start to offer things like joint ventures. In addition, you may be able to help out one of your contacts by connecting them with another contact.

The reason why I tell you all this is that it’s best to hire one specific person (or a small team for a large organization) to do all your outreach.

If you hire a whole team, you can build a big network, but it will essentially be a bunch of small networks, which doesn’t leverage the exponential power of the network effect.

Instead, if one person (or a few) has a large network at their disposal, your link building options will be far greater.

Component #5: Technical experts

The latest generation of SEOs focuses mostly on content, which is a good thing.

However, it’s not a good thing if the technical side of SEO is ignored.

The technical side forms the foundation of all the other parts of SEO, and without it, your team will struggle to produce results.

That’s why you need a technical SEO expert, often called an SEO analyst.

They’re the ones who understand site architecture and can quickly analyze a site to spot any gaping SEO flaws.

Among other things, they handle things such as:

  • load time optimization
  • keyword optimization in content (if needed)
  • split testing
  • internal linking optimization
  • implementing rich snippets and “rel” tags

While SEO analysts often have a good range of programming/development skills, they may still work with developers.

For small WordPress sites, analysts can make most of the changes themselves. For a complex, large custom site, you’ll likely need a dedicated developer.

Component #6: Developers

Modern SEO involves great user experience just as much as it involves great content.

In order to make that user experience great, you need a developer who can modify your website.

Again, this might be an area where you hire either a freelancer or a full time developer. There are very few SEOs who also have top notch developing skills.

Finally, a developer also gives you the ability to create different forms of content for your target audience, e.g., tools.

For example, the Quick Sprout tool has attracted thousands of links and generated hundreds of thousands of dollars in revenue, which wouldn’t have been possible without a great developer.

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Component #7: Account manager

Sometimes, the SEO manager gets overwhelmed.

If that happens often, a new set of responsibilities should be assigned to a member of your SEO team—an account manager.

They’ll handle most of the basic client communication post-sale.

Most importantly, they’ll be generating reports of the work and the results.

image03

If you have your own in-house SEO team (you’re the only client), these reports are still important.

These should be used by the manager to stay on top of all his team members as well as by the team members themselves to understand what results their work is producing.

This alone takes a lot of time off the manager’s plate.

In addition, an account manager’s responsibilities (if it’s a full role) can also include customer support. They’ll be the first line of contact in case of any issues or questions.

Most of the time, they’ll be able to answer those questions, and only when they can’t will they pass off the concerns to the SEO director.

Component #8: Email and social media marketers

Email marketing usually gives businesses the best return on investment (ROI).

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Social media is another channel that’s very effective for certain types of niches.

I put these two together because they often overlap, but they can also be done by separate members of your team.

It’s hard to define the roles of an email marketer and a social media marketer. These roles will look very different depending on the SEO team you have.

Both of them need to have some input into your content marketing strategy because that content will be promoted and used in other ways in emails and on social media.

In some cases, it’s possible to have the SEO director take on this role and then assign creating the actual emails and social media posts to copywriters/content creators.

This is another area where you’ll need regular reports to document your progress.

Component #9: Conversion rate optimizers

Last but not least is the conversion rate optimizer (CRO), which is an optional role for an SEO team but a good one to include if possible.

CROs spend their time conducting split tests to optimize processes as much as possible.

This can be crucial if you’re selling your SEO work to clients or upper management.

Why?

Because they don’t care much about your actual rankings—they care about the results of those rankings: revenue, profit, and, to a lesser extent, traffic.

Say a page is getting 100 search visitors a day, which converts to 10 email sign-ups and one sale down your conversion funnel.

Let’s call that a 1% conversion rate.

With split testing in a typical situation, you can double or even triple that rate after running several tests.

If you raised your conversion rate on that single page to 3%, you’d triple your profit.

It’s much easier to increase your conversion rate this way than trying to triple your SEO traffic. Better yet, do both.

A CRO isn’t always part of the SEO team. That role is often assigned to a general marketing team member.

That’s because while you’ll want to do some split testing with things like email outreach tactics, most split testing will be done to find ways to improve the process of converting your visitors into customers.

A CRO will need access to all parts of the business, including channels such as email, social media, your blog, your analytics, and your website (to implement split tests).

With tools available these days, a CRO doesn’t have to be a developer or even work with your developer for the most part.

Conclusion

We’ve looked at 9 different key areas and responsibilities of an SEO team.

They could be covered by 9 people, 2 people, or 20 people—there’s no perfect team size.

The only important thing is to make sure that all these areas are covered. And by covered, I mean you need to have someone who specializes in them, i.e., an expert.

If you’re hiring an agency, you need to find out how they operate by either asking them directly or researching their team based on the information they provide on their website.

As a fun sort of survey, here is a question for you: how many of these components do you cover yourself? Additionally, how big is your current SEO team (or agency’s team)?



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This Mom Quit Corporate America to Work From Home. Here’s How She Did It

how to quit your job

“Experience Bliss.”

So reads the header at the top of Anitra Durand Allen’s website, where she markets her services as a life coach and speaker.

Allen is a work-from-home mom, professional life coach and the author of “Experience B.L.I.S.S. in Your Relationships,” a guide to creating a more peaceful, productive and, yes, blissful family life. She’s been at it since 2014.

But Allen’s life wasn’t always so blissful. Allen spent 15 years as a project manager in the corporate world before she quit her job to pursue her dreams.

“It got old quick,” Allen said, summing up pretty much everyone’s feelings about working in a cubicle farm.

But quitting your job — even if you hate it — isn’t exactly easy when you have a family of five to support.

So how did Allen do just that?

Time for a Career Change

Allen landed a corporate job in the medical devices field immediately after graduating college with a biomedical engineering degree.

Although life changes and geographical moves led her through different jobs, Allen remained in the same unfulfilling office environment and in similar roles — leadership positions that meant part of her job performance was based on the behavior of others.

But while Allen was never in love with her job, it was actually her family that made her realize it was time to quit — in particular, her crazy-entrepreneurial children.

Her older daughter, Olivia, is an actress, and founded the “I Can Be” Girls’ Confidence Conference. Her younger daughter, Alexandra, is an award-winning sprinter; she was the sixth fastest 8-year-old in the nation in 2015.

When Olivia got her first big audition in L.A — necessitating a lengthy plane ride from the family’s home in Louisville — Allen realized she couldn’t be tied to a traditional 9-to-5 job and still be able to fully support her daughters’ passions.

“It was their giftedness that caused me to do what I’m doing entrepreneurially,” said Allen, “and the desire to be present in their lives.”

Hatching a Plan

Allen knew she had to rebuild her career to be more flexible and fulfilling, but she didn’t know how.

“I always wanted to just be a good wife and a good mom,” she said. And she knew she wanted to work for herself. But how to translate that into a career was less straightforward.

Then, Allen started writing about her journey.

“This was before I really knew what blogging was,” she said. Her first platform? Facebook’s Notes app.

Eventually, she found a coach in a Facebook group who offered a course on content marketing.

“I knew what I wanted to say and how I wanted to say it, I just didn’t know how to reach the people I wanted to reach,” Allen mentioned. The coach she found was able to help her change that.

Since then, Allen’s business has grown beautifully — she makes money as a speaker, blogger, coach and author.

She also spends a significant portion of her working time managing her children’s entrepreneurial pursuits. “Both of [the girls’] managers say I work for them,” Allen laughed.

But it took Allen and her husband two years to get their finances in order to accommodate such a massive lifestyle shift.

Here’s what they did — and what you can do, if you’re trying to get your freelance business off the ground.

1. She Figured Out Where Her Money Was

While Allen was still employed in the corporate world, she took a course centered around Dave Ramsey’s “Baby Steps” concept, and began complete them one by one.

“It’s about knowing where all of your money is, and then telling your money where to go — instead of finding out where it’s going after the fact,” Allen said.

Only once the family had an idea of what their finances looked like were they ready to allocate those funds appropriately.

2. She Assessed Her Assets

The couple’s first priority was to get out of debt. (Hint: this should be your first priority, too.)

The family took a well-calculated risk by liquidating $16,000 of their 401(k) plans to achieve this goal — as well as to seed Allen’s business and allow for more cash flow while she got started.

If you’re in debt, you might look into (mindfully!) liquidating some of your assets, too. Sometimes, it’s worth letting go of some savings to avoid the endless cycle of paying down high-interest loans.

3. She Cut Her Grocery Bill in Half

The biggest part of the family’s shift revolved around groceries, Allen said.

And that’s no surprise: Groceries are one of the most widely variable budget line items.

But how’d they do it?

To get started, the couple set a very specific — and strict — grocery budget: $200 per week had to support all the needs of Allen, her husband and her three children. That includes paper goods and toiletries — and any restaurant meals the family might indulge in.

To ensure they stuck to their guns, they went the old-fashioned route and employed the envelope system. Only the $200 cash inside that envelope could be used on food each week. Period.

And while Allen says she “used to coupon really heavily” — which meant about 1.5 hours of planning on Sundays — the majority of the savings had more to do with where they were shopping.

“I shop at discount chain stores like Value Market and Save-a-Lot,” she said. You might try Aldi, too.

“I shop by what’s on sale for that week, and plan my meals around what’s in the circular,” she mentioned. The family goes shopping every week, once per week.

And when they splurge on salmon or T-bone steaks, that means some other day of the week, it’s beans and rice out of the slow cooker or cereal for dinner.

4. She Found Free Services

Instead of continuing to pay the $60-$70 per week she was paying for after-school care, Allen found a free daycare program near her daughter’s school. It’s even on the school bus route.

Even better? Finding it wasn’t that hard.

“I just Googled around for what was close to her school,” Allen said.

You can apply the same principle to other paid services you may be taking advantage of, and even some goods.

The Penny Hoarder’s founder Kyle Taylor supplied his college friends with free beer he earned by taking jobs auditing liquor stores. And before you pay for another trip to the movies, date night or glass of wine, think again.

Always be on the lookout to see what you’re paying for that you can trade for a free version — that’s Penny Hoarding at its best!

5. She Repurposed Her Career

Although Allen did invest in a coaching certification and marketing courses, much of the knowledge she’s used to build her business was repurposed from her ex-career.

“Most of my content was developed from what I learned in corporate America,” Allen said. She remodeled concepts around leadership and relationships to apply to marriage and family life in outside-the-box ways.

In so doing — and by choosing a low-overhead freelancing business like blogging and lifestyle coaching — she was able to avoid many of the startup costs associated with a budding business.

Ready to Quit Your Job?

By carefully examining her finances and cutting back, Allen was not only able to quit her job and segue into solopreneurship, but the family also purchased a new home and started paying tuition at a new private school for her daughter.

Although she doesn’t make what she did in the corporate world (yet!), her new position allows her the freedom to play “momager” and travel the world, which she says is totally worth it.

“This year alone, we will travel to New York City, Michigan, Houston, Orlando, Baltimore and Indianapolis for engagements and opportunities in my business as well as my daughters’. Most of those trips are fully funded,” Allen noted.

If you can figure out how to prioritize your own finances and build a business you care about — and that helps other people — you, too, can actualize your dreams and work from home.

Nobody said it would be easy… but the most worthwhile things in life never are.

Your Turn: Why do you want to work from home? To spend more time with your family, travel more or just to avoid donning pants? Let us know in the comments.

Jamie Cattanach (@jamiecattanach) is a junior writer at The Penny Hoarder. She also writes other stuff, like wine reviews and poems.

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Can Money Buy You Happiness?

Yesterday, as I was sifting through my bookmarks for future Simple Dollar articles, I came across this wonderful article by David Short, Happiness Revisited: A Household Income of $75K?

In the article, Short outlines the magic number:

One of my favorite discussions on APViewpoint, which addressed “The Sad State of Happiness” included an indirect reference to a popular 2010 academic study by psychologist Daniel Kahneman and economist Angus Deaton. Their topic was the correlation between annual household income and day-to-day contentment. They analyzed more than 450,000 total responses to a Gallup weekly survey of households across the 50 states and DC. The survey was conducted in 2009.

A report in the WSJ summarized their findings:

“It turns out there is a specific dollar number, or income plateau, after which more money has no measurable effect on day-to-day contentment.

The magic income: $75,000 a year. As people earn more money, their day-to-day happiness rises. Until you hit $75,000. After that, it is just more stuff, with no gain in happiness.”

Kahneman and Deaton distinguish between two concepts of happiness.

Emotional Well-Being: the day-to-day experiences that make life pleasant or unpleasant
Evaluation of Life: one’s overall life satisfaction

The $75K number is the benchmark for the first of the two. As Deaton explained, “Giving people more income beyond $75K is not going to do much for their daily mood … but it is going to make them feel they have a better life.”

To sum up this quote, Short refers to a research study by Daniel Kahneman that indicates that an income above $75,000 a year (adjusted for location, of course) does not do anything to increase personal happiness. Incomes above that level might generate additional opportunities, but it also introduces additional challenges that counterbalance the opportunities.

Let’s step back for a minute. $75,000 a year isn’t very much above the average annual household income in America, which is around $61,000 a year as of this writing. Kahneman’s study says that any income above $75,000 (again, adjusted for location) won’t make a person happier.

To me, this leads to an obvious question: if an above average income doesn’t add to personal happiness, why would a person ever pursue an above average income? If it doesn’t actually make you happier, why take on the stress and intensity of work that offers such a high wage?

Well, there’s one big reason. Financial independence. Early retirement. Whatever you want to call it.

Let’s say you have a job where you earn $100,000 a year. You take a quarter of that and bank it immediately for the purposes of retiring early or reaching financial independence. Then, you have $75,000 to live on – the optimal number for happiness from that study.

But what happens to that $25,000? Well, if you invest it well, it will grow at an average rate of 7% a year. Leave it alone and repeat this for 25 more years and you’ve got enough money in the bank to withdraw $75,000 per year and have that balance live for a good 30 years. Add in even a little bit of Social Security to that when you come of age and you’ll have enough to live at that happiness number for the rest of your life.

Start doing this when you’re 24 and you’ll be out of the workplace, living at the level you need for happiness for the rest of your life starting at 50.

What if you’re making more than that? If your income is $125,000 a year, you put aside everything over $75,000, you invest it reasonably, and you repeat for just 18 years, you’ll be able to live the rest of your years at that “happiest income level.” Start at age 25 and you’re done working for life at age 43.

The higher your actual income, the earlier you can pull this off.

For many people, this might seem like one of those, “That’s great, but it’s not practical for me” articles, but before you jump to that conclusion, I want you to go back to that old maxim of personal finance: spend less than you earn.

You see, that $75,000 number assumes that the person is making the purchasing decisions of the average American. And, as the data shows, the average American makes a lot of suboptimal spending decisions. Take a look at this article, which indicates that most Americans buy most of their products in a name brand version rather than a store brand version, a decision that costs significant money with every shopping trip and offers no real benefit. American households waste incredible amounts of energy, resulting in inflated energy bills for zero benefit. The average American cable bill is $100 per month, yet the average person watches less than 10% of the channels on their service.

A person who lives a completely normal life but applies some common-sense frugal strategies to it, like buying store brand goods most of the time, cutting back to a basic cable package (or completely cutting the cord and using only streaming services), and making their home more energy-efficient by air sealing their home and installing LED light bulbs, can easily save thousands of dollars a year.

Let’s say that this strategy reduces the “optimal happiness” salary down from $75,000 to $60,000 per year, which is completely reasonable. Suddenly, this path to financial independence is at least open to anyone making an average American salary and above.

But that’s not all. What about putting in extra effort to boost your income now so that you can retire early later?

For example, you might spend some of your spare time taking classes or getting a certification that can help you get a better job or get a promotion in your current workplace. Maybe you can spend some time starting a side business, like perhaps starting a Youtube channel about your passion. Maybe you could even get a second job, or take on some freelancing opportunities.

You don’t need to earn a whole lot from such efforts to completely change your outlook. If the average American stepped up to the plate and earned even a 20% increase in their income, that person goes from about $61,000 a year to about $76,000 a year. Couple that with being just a little frugal and that person suddenly can put away $16,000 a year toward early retirement while still living at that “maximum happiness” level.

What’s the take home lesson here? I think it’s threefold.

First, more money doesn’t mean more happiness above a certain point. The evidence is clear: personal happiness hits a cap at around $75,000 a year in household income. Anything above that doesn’t provide additional joy, or counterbalances it with additional challenges.

Second, It only takes a small shift in frugality and a small shift in income to produce major changes to your life and outlook. If you can cut your spending by 20% thanks to frugality while simultaneously raising your income by 20% thanks to good career choices, you’ve suddenly freed up a ton of money to save for the future. A family can go from below the “happiness point” to not only being there, but having enough extra money beyond that to rapidly save for retirement and perhaps even retire early.

Third, your actions provide far more control over your situation than you might think. This is really the underlying message behind being frugal and working a little harder. Your actions – your little day-to-day choices – are going to directly turn into more money in your checking account and, provided you’re smart with it, more money in your retirement account.

In the end, money can in fact buy you happiness, but it doesn’t come from using that money to buy more and more and more things. It doesn’t come from buying grander and greater vacations, or shinier and bigger and newer cars. It doesn’t come from a giant house or an amazing wardrobe or a bunch of gadgets.

It comes from living a reasonable life, choosing your pleasures wisely, and building toward a future where you have complete control over how you use your time and energy.

Happiness comes from freedom, and money can certainly buy that on a personal level.

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Road Trip! How We Traveled 720 Miles in a Weekend for Less Than $300

Road trip

I turned 30 this month.

Over the past six months, I’ve become a grown-up really fast. I have a full-time job, a salary, a 401(k) and an apartment in a retirement community in Florida.

I used to be cool.

For the past four years, my boyfriend Stefan and I lived in college towns and hipster cities. We were broke and chasing unlikely dreams. We made the kinds of bad decisions that lead to good stories.

We lived without money, without a car for a while, even without a home for eight months. We couchsurfed around the U.S., savoring the struggle of being starving artists.

This week, my biggest struggle was digging through the Tupperware cabinet to find the lid that matched the container I was packing my lunch in.

We have a Tupperware cabinet.

Thirty never really scared me. Age is just a number, and all that jazz.

But then I found myself digging through various sizes of matching green plastic lids thinking, “We need a system for this,” and 30 suddenly hit me pretty hard.

I backed my torso out of the cabinet, snapped the lid on my lunch and said to Stefan, “We need a vacation.”

A Penny Hoarder’s Road Trip

I didn’t want just any vacation. Flights and nice dinners and mid-grade hotel rooms — those are things adults with jobs can afford.

But I wanted to do it the way we used to: broke and without a plan.

So I drew a six-hour radius around our Tampa area home and picked a destination. I pulled $300 out of the bank and told Stefan to clear his weekend.

We were heading to Savannah, Georgia.

How We Took a 720-Mile Road Trip for Less Than $300

I picked Savannah almost at random, mostly because we’d never been there.

I also knew we could drive there in about six hours for less than $30.

Thankfully, it turns out Savannah is also a gorgeous historic city on the coast of the Atlantic Ocean.

It was a lovely early-spring weekend in the Southern state, about 70 degrees and partly sunny. So we could do our favorite things: walking and people-watching.

But I knew we had to do more than that. “We took a walk” doesn’t make for a very good story, even if it was cheap.

So I pulled out a few simple Penny Hoarder tricks to make the trip memorable without letting it break our budget.

  • Find a good hotel at a cheap rate.
  • Pack smart, so we don’t buy things we don’t need on the road.
  • Find FREE entertainment.

We took this weekend road trip 360 miles from home for a grand total of $278.64.

Here’s how.

Save Money on Gas

What we spent on gas: $44.56

A key factor in the cost of a road trip is the price of gas. Thankfully, gas is cheap right now.

A year ago, the same trip would have cost about 50% more in gas, and double that two years ago.

We used these tricks to keep our gas cost down even more:

Cash in Rewards Points

We use a rewards card at Winn Dixie to knock pennies off a gallon of gas at Shell and other gas stations every time we buy groceries.

Most grocery cards offer similar rewards, even if your store doesn’t have a proprietary gas station.

Our Winn Dixie fuel rewards knocked 15 cents off each gallon when we filled up before leaving town.

Buy Gas in Small Towns

Avoid gas stations just off the freeway, if you can.

Wait until you get to a small town, off the main route. Gas prices will probably be cheaper there due to lower demand.

Avoid gas stations in busy parts of the city, too. Real estate is more expensive there, and gas stations are less common, so increased demand drives prices up.

Gas near our hotel 15 minutes outside of Savannah was $1.60 per gallon. A few miles down the freeway and downtown, it was $1.89.

Save Money on a Hotel

What we spent for two nights in a hotel: $131.02

We book all our hotels through the Hotels.com app. Like any aggregator, it offers reduced room rates. It also offers a free room credit for every 10 rooms we book.

We booked two nights, Friday through Sunday, at a Motel 6 in Pooler, just south of Savannah proper.

The rate was $60 per night, plus $25 in taxes. We paid $145 out of pocket, but if we subtract 10% to account for the free room rewards we earned, our total cost was just $131.02.

We stayed outside of the city — even the discounted rooms downtown were at least double that nightly rate.

Unless we find a killer deal, we never book within the city limits. It’s a road trip. What’s an extra 15 minutes to get downtown for the day?

We booked through a discount hotel aggregator, because it’s cheap. Note this can inhibit your ability to make changes or receive a refund if anything goes wrong.

If you can save money with travel rewards or a member discount, I recommend booking directly.

Finally, I’ll always take a chance on Motel 6. The low-cost motor inn is shy with amenities, but has renovated most locations over the past few years.

If you’re picky, budget for a mid-grade hotel, or collect travel rewards to save money on a higher-quality brand.

Save Money Eating Out

What we spend on food and drinks: $81.06

While many tourists are savvy enough to avoid expensive entertainment and souvenirs, it’s still easy to blow your budget on food and drinks — without even realizing it.

Either that, or you feel like you have to stick to the Dollar Menu for your whole trip.

You don’t have to do either.

Here’s how we save money on food:

Don’t Buy Snacks at a Gas Station, Ever

They may only be a few dollars at a time, but convenience store snacks will eat away at your budget.

We packed bottled water, chips, crackers, nuts and granola bars we already had in the house and skipped the convenience store goodies.

Snacks are part of our normal grocery budget, and the grocery-store price is a fraction of the convenience-store price on the road.

We buy bottled water by the case at home, which is around $3 for 24 bottles. You’ll pay more than $1 per bottle at the gas station, so it’s worth loading the car before a trip.

Take Advantage of Hotel Breakfasts

Note whether your hotel offers continental breakfast. For two people and two mornings, that could save $10-$20. The savings might even justify a slightly higher room rate.

Our Motel 6 didn’t offer breakfast, but it did have free coffee! That saved me about $2 each day.

Find Healthy Options at Fast-Food Restaurants

We did make one stop at Chick-fil-A Friday night, because… road trip through the South.

Known for its delicious fried chicken, the restaurant also offers lighter fare at comparable prices. You can get fruit cups, parfaits, wraps and salads on the go.

Outside of the South, Subway is our go-to fast-food restaurant, where we can find healthier options and get enough food for two meals each for around $10.

Before you stop for fast food, search for coupons and download the restaurant’s app. Many companies offer a freebie just for downloading the app or joining their email lists.

Find Affordable Local Restaurants

For lunch and dinner on Saturday, we used Yelp and Groupon to discover local businesses and save money.

In any town, I always scour Yelp in the “diner” category to find cheap food off the beaten path. Local diners usually offer something for everyone, with most items costing less than $10.

We ate lunch at Henry’s Restaurant in Savannah’s historic district for $23, including tip.

For dinner, we picked Aroy Jung, an Asian fusion place downtown. It offered a Groupon, $14 for $22 worth of food, which was enough for two people.

Our order was just $1.54 extra, so we had a date-night-worthy dinner for a total of $20.54, including tip.

(P.S. Enjoy your Groupon savings, but remember to tip on the full amount!)

Skip Alcohol or Bring Your Own

A huge point of savings for us was not drinking. We didn’t forgo it to save money; we just rarely drink.

If you do, and you’re going on vacation, suggesting you skip it is probably not realistic advice.

But you don’t have to blow your budget on booze.

Take a tip from your college days, and drink at home before you go out. Stock up at a grocery store or even convenience store when you get to town, instead of at the bar.

If alcohol is cheaper in your state than at your destination, take it with you. Just be conscious of laws about transporting alcohol over state lines.

Also, order smart at the bar. For example, my favorite drink used to be “gin on the rocks with a splash of olive juice.” It’s a dirty martini over ice, but it usually cost about 30% less when I ordered it this way.

Saying “martini” costs money — and you’re stuck with that goofy glass.

All-told, these were our food costs:

  • $13.31 for dinner on Friday at Chick-fil-A
  • $23 for brunch on Saturday at Henry’s
  • $20.54 for dinner on Saturday at Aroy Jung with a Groupon
  • $20.80 for breakfast/lunch on Sunday at Waffle House (because… road trip in the South)
  • $3.41 for coffee and beverages on the road Sunday afternoon

Find Free Entertainment

What we spent on entertainment: $14

What we spent on parking: $8

We found mostly free entertainment.

We only paid $7 each to get into national monument Fort Pulaski, plus $8 total for parking at the beach and downtown.

Even with the low cost of this trip, I’m cringing at what we paid for parking. We’d have saved $5 if we weren’t running late for our dinner reservation — so plan ahead!

Here’s what we did for free in Savannah:

We found tons of free stuff recommended by many tourist sites. But we couldn’t pack it all into one day!

Wherever you’re headed, start by searching “free things to do in [that city],” and you’ll find tons of interesting stuff you might not have imagined.

Also go offline, and just ask the locals. They’ll have insight into the places and events that aren’t packed with tourists — which will be cheaper.

Pick up a local newspaper. Weeklies are often free in boxes around the city or at your hotel. Browse them for local trivia nights, open mics and other free events travel sites might ignore.

Your Turn: What travel tips can you add from your own thrifty road trips?

Dana Sitar (@danasitar) is a staff writer at The Penny Hoarder. She’s written for Huffington Post, Entrepreneur.com, Writer’s Digest and more.

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Seven Ways Millionaires Next Door Become Wealthy (and Stay That Way)

When most people think “rich,” they automatically envision people like the Kardashians, Brad and Angelina types, pop stars, and professional athletes. They picture luxury homes, flashy cars, and diamond necklaces so large they must be kept under lock and key.

But the reality is rather different, according to Thomas J. Stanley and William D. Danko, authors of “The Millionaire Next Door: The Surprising Secrets of America’s Wealthy.”

As Stanley and Danko share through stories and examples, most of the truly wealth in this country aren’t parading their wealth through the streets or begging for eyeballs with fancy cars or expensive jewelry; they are living normal lives and trying their best to get ahead – and stay ahead.

According to research conducted for the book, the vast majority of the nation’s millionaires didn’t become wealthy overnight, either. Nor did they accumulate wealth in some loud or luxurious manner.

Nope, most millionaires became wealthy by living a lifestyle that promotes wealth-building – and living with certain ideals and habits they perform consistently over time.

Seven Ways ‘Next-Door Millionaires’ Become Wealthy

These “rules” for wealthy living, as explained by the authors, aren’t all that impressive or over-the-top on their own. But when you combine them all and follow them consistently for decades, they can help you build wealth that will last a lifetime.

Here are the seven factors that influence wealth across the nation, according to research from “The Millionaire Next Door.”

America’s rich live below their means.

One way America’s quiet millionaires have built a net worth of $1 million dollars or more is by committing to a lifestyle where they are always spending less than they earn. This way, they ensure they never run out of cash – and always have money left over to invest.

If you want to become a millionaire – or simply improve your financial situation — one of the best things you can do is live within your means and spend a lot less than you earn, says Kevin Smith, executive vice president and founding partner of Smith, Mayer & Liddle, a wealth advisory group in York, Pa.

“It’s been my experience that those who drive the fanciest cars and live in the biggest homes aren’t often as sound financially as is widely believed,” says Smith. “Many millionaires are the ‘millionaire next door’ types who live modestly, invest wisely, and don’t fit the stereotype generally reserved for the wealthy class.”

Most millionaire’s spend their time and energy accumulating wealth, and do so in an efficient way.

Your average, everyday millionaire did not get rich overnight. Most of the time, Americans with a net worth of $1 million or more built their nest egg over time with money they earned working 9-5 jobs and through various investments.

Unlike rich celebrities who may flaunt their wealth one day and claim poverty the next, regular millionaires generally also know how to budget their money to make it last. They spend a lot of time researching their investments, and plan carefully to maximize every dollar they earn and stash away.

And most of all, they have the patience to follow through. Why? Because most millionaires have a carefully-crafted financial plan, and they stick with it for the long haul.

“The biggest strength that the millionaire next door has is intent,” says Eric Sajdak, partner at Fox River Capital, a wealth advisory firm. “Financially, their moves are planned out and have context in their overall plans.”

The millionaire next door is not blindly throwing money at a wall and seeing what investment or savings strategy works, notes Sajdak. Rather, they have a comprehensive plan that guides their financial lives – a target they are trying to meet. “Finally,” he adds, “they have the discipline to execute it.”

They believe that financial independence is more important than displaying high social status.

Unlike the Kanye West’s and Paris Hilton’s of our time, most millionaires don’t go out of their way to show others just how wealthy they are. Instead of spending money on items that make them look wealthy, they pour their money into investments that actually build wealth.

According to Michael J. Howley of Meyer Capital Group, most millionaires also pay for the majority of their negotiable expenses – like cars, furniture, and clothing – in cash.

“They generally pay for everything in cash because they realize that if they can’t buy it with cash they can’t afford it and probably don’t ‘need’ it to begin with,” says Howley. As a result, most millionaires don’t borrow money unless they are buying a home or building a business.

“They know paying recurring interest on credit cards is bad debt and a waste of money,” says Howley.

Their parents did not provide economic outpatient care.

Research carried out for the book shows that children of affluent parents are often held back if they receive financial assistance well into adulthood. It turns out, most millionaire-next-door types didn’t receive a lot of financial help from their parents, but instead learned positive financial habits that led them to build their own wealth.

Yes, you read that correctly: Surveys show that most millionaires didn’t actually inherit much of their wealth. In a 2013 survey of American millionaires by BMO Private Bank, two thirds (67%) said they were self-made, meaning they hadn’t inherited their wealth. “Millionaire Next Door” author Thomas J. Stanley wrote that, in his years of research, he found that about 80%-86% of America’s millionaires were self-made.

This just goes to show that, in some cases, everyday people can build wealth over time whether they are born to a rich family or not.

Adult children of millionaires next door tend to be economically self-sufficient.

The Great Recession helped create a generation of young people with high levels of debt and unemployment and grim hopes for the future. And what happens when young people can’t support themselves, or owe so much money in student loans they can barely stay afloat? They depend on their parents for financial support, often to the detriment of their parent’s long-term financial health.

According to the authors of “The Millionaire Next Door,” most everyday millionaires have managed to break the mold in this respect since their adult children tend to be self-sufficient. Perhaps this is because they shared positive money habits early, or maybe it’s because they never let their children depend on them.

Either way, having adult children that can take care of themselves without financial help will always have a positive impact on one’s own wealth. When you don’t have to lend your adult children money, you have more money to save and invest for your own future.

They are proficient in targeting market opportunities.

If you look at most millionaires, you’ll see a common trend – opportunism. I don’t mean that in the negative sense, however. Most millionaires aren’t trying to take advantage of others; they just tend to see things differently than the rest of us.

They may see business opportunities in situations where the rest of us only see a struggle. Other times, they envision a money-making opportunity that completely escapes those of us who may not be business-minded. Some millionaires next door may even be more willing or able to take risks – whether it’s building a business from scratch, investing in real estate, or pouring money into a business opportunity.

Either way, millionaires tend to see opportunities where others don’t. And most importantly, they tend to act on those opportunities.

They chose the right occupation.

If most millionaires are actually self-made, it shouldn’t surprise you that many of them work in common, everyday occupations. Others are entrepreneurs who rely on their exceptional work ethic and skills to build wealth over time.

Either way, most millionaires have learned where their strengths and weaknesses lie, and managed to build a career that relies on their biggest assets. And since they excel at what they do, they tend not to rely on external sources for enjoyment or validation.

“If your work doesn’t inspire you it is likely that you will look for other ways to find fulfillment in your life, which include spending money,” says financial attorney Leslie Tayne, author of “Life & Debt.

“Many rich people find and follow their passion,” she says. “While they may work very hard, for them it doesn’t feel like work because they love what they do.”

The Bottom Line

Behind the flashy façade of the word “millionaire” is a more common reality: People who have built their wealth the slow and old-fashioned way. They may not have the most expensive home or car, but they’re perfectly fine with going without.

At the end of the day, these individuals have discovered one of life’s biggest lessons — that having real wealth and looking like you do are two entirely different things.

To have real wealth, you need investments that are working for you, a nest egg to grow and build on, and dreams you are working to achieve. Looking like you’re wealthy, on the other hand, just requires stuff – and you don’t even have to “own it,” either, since you can borrow the money instead. Millionaires usually know better.

The seven factors that led to real wealth for everyday millionaires can also work in your life if you let them, but you have to know where to start. For most people, the first step is the hardest. But by living within your means, learning to look for opportunity, and having the discipline to put your financial goals first, you will give yourself the best shot.

Do you know anyone who would be classified as a “millionaire next door”? What habits are you building with the goal of becoming wealthy over time? 

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