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الاثنين، 28 نوفمبر 2016

10 Awesome Websites that Let You Check Your Home’s Value for Free

Buying a home is such an exciting – and important – milestone.

Unlike when you rent, becoming a homeowner lets you make the decisions and call all the shots.

10-awesome-websites-that-let-you-check-your-homes-value-for-free

If you want to paint a wall bright green or install a hot tub and minibar in your bedroom, you don’t need to ask permission. Heck, you can tear down walls in your house if you want. When you’re a homeowner, the only person you answer to is yourself.

Related:

Outside of providing a place for your family to live, your home is an important part of your financial plan, too. You shouldn’t necessarily think of your primary residence as an “investment,” but your home’s value is definitely part of your net worth.

Over time, your home should theoretically increase in value. This value doesn’t mean a lot if your goal is paying off your home and living there forever, but it can be meaningful in the future. This is especially true if you ever wind up borrowing against your home’s value. If the value of your home increases significantly, you’ll have a lot more lee-way when it comes to taking out a home equity line of credit, or HELOC.

According to a few other financial advisors I spoke to, there are additional reasons to keep tabs on your home’s value as well. One of those reasons is not so obvious, but oh-so-important – your tax bill.

“Keeping an eye on the market value and property tax assessment value is important so that you’re not paying tax on an artificially inflated property value by mistake, or vice versa,” says Minnesota Financial Advisor Jamie Pomeroy.

And if you plan to sell in the future, you’ll want to watch home values closely anyway. Why? Because you want to strike while the iron is hot, right?

“If you are within 3 years of selling your home, you will want to keep tabs on the value and the real estate market in hopes that you can sell at an opportunistic time,” says Jose V. Sanchez, financial advisor and contributor to LifeInsuranceToolkit.com.

Finally, knowing your home’s value can be important when it comes to estate and elder law care planning as well, notes Joseph A. Carbone, Jr., CFP  Founder and Wealth Advisor of Focus Planning Group.

10 Websites that Let You Monitor Your Home’s Value for Free

There are plenty of reasons to watch your home’s value ebb and flow over the years. Fortunately, there are plenty of websites that let you do this for free. Some offer this information without requiring you to enter your personal information, while others want your email and home address in exchange. If you choose a site that requires your personal details, make sure you know what you’re getting into before you sign up!

If you’re interested in watching your home’s value, here are websites that make this hobby easy and fun:

#1: Zillow

Zillow is one of the biggest – and most popular – websites for monitoring your home’s value. One financial advisor I spoke to, Joseph Carbone, says the best part about Zillow is the layout of the site and how easy it is to use.

Just by entering your home’s value into the website’s friendly interface, you’ll get a Zestimate – a Zillow-created estimate of your home’s value. Beyond finding out how much your home might be worth, you can also shop for homes in your area with the website’s consumer-friendly tools.

#2: Trulia

Trulia.com works similarly to Zillow. Once you reach the website, you can enter your address and learn how much your home might be worth. Instead of offering a Zestimate, however, Trulia offers the average listing price for similar homes in your area.

Other information offered on Trulia includes the average list price for all homes in your area, along with standard details on your home – square footage, lot size, and bed/bath information. If you plan to refinance your home, Trulia is also ready to help with its own approved set of lenders.

#3: Redfin

Another website that has become popular among real estate enthusiasts and homeowners is Redfin. With Redfin, you can enter a handful of details about any property and learn about the local neighborhood, the “walkability” of a property, and how much property taxes cost each year.

Plus, values might be slightly more accurate on this website, notes financial advisor Sanchez.

“Unlike Zillow and Trulia who are media sites, Redfin operates as an online brokerage,” says financial advisor Sanchez. “As a broker, Redfin uses the most accurate data from the Multiple Listing Service (MLS) to calculate your property’s current market value.”

#4: Realtor.com

While Realtor.com might sound like a hub for real estate professionals, this website is free for anyone to use. Just enter your address into the site’s homepage and you’ll learn an array of details including a price estimate of your home.

Beyond a pricing estimate, you’ll find out about the local schools, median listing prices in the area, and even property tax assessments. This tool is also great for learning about your neighbor’s home and how much they might be paying.

#5: Real Estate ABC

Real Estate ABC links up with Zillow.com to provide the same Zestimate you’ll receive there. What I really like about this site, however, is that it lists a ton of sales data for recent home sales in your area.

If a house sold down the street, you’ll eventually be able to find out how much the buyer paid on Real Estate ABC. Since recent sales are the best indicator of your home’s current value, this kind of data can be priceless.

#6: Eppraisal.com

Eppraisal.com works similarly to the other sites on this list, offering its own estimate of your home’s value in certain cases and a Zillow.com Zestimate in others.

Beyond house prices though, Eppraisal offers details on homes sold nearby, plus current refinancing rates and more. With Eppraisal.com, you can get all this data for free – and you don’t even have to enter your email address.

#7: HomeGain.com

While HomeGain.com is mostly a home shopping tool, one of their widgets lets you find the value of your own home for free. Just enter in your home zip code followed by your home address to find out what your home is worth now and how values have changed over the years.

The downside with HomeGain is that they require you to enter your email address to get “unlimited MLS data” for your area. Unfortunately, this usually means you’ll end up on a huge mailing list – whether you like it or not.

#8: Chase Mortgage Services

While this might seem strange, Chase Bank has their own home property value tool offered for free online. Simply enter your home address, your state, and your zip code to learn how much your home might be worth.

Instead of giving an exact estimate, Chase offers a price range they feel your home falls into. Since they also offer an estimate of all of your neighbor’s home values, this is a fun tool to play around with. Best of all, it’s free, easy to use, and doesn’t require you to enter any personal data.

#9: RE/MAX

Real estate firm RE/MAX has also jumped in the game with its own home value estimator. While this is likely a ploy to get you to use their services when you sell your home, the online tool is free and easy to use. Best of all, you don’t have to enter any personal data or offer your email address to get a free estimate of your home’s value.

My favorite part about this tool is its color graphics and realistic mapping. Once you enter your address, you’ll be presented with a color map of your neighborhood along with all of your neighbor’s home values. Since real estate firms use MLS data to come up with estimates, this tool tends to offer a fairly realistic estimate of most home values as well.

#10: ForSaleByOwner.com

While this site was created to help homeowner’s advertise and market their own homes in lieu of a realtor, it offers several tools any homeowner can benefit from as well.

While you do have to register to use their Pricing Scout tool, it is free and easy to use. Once you sign up, you’ll get an estimated market value of your home based on recently sold comparable properties in your area and a summary of local real estate characteristics. “The estimates market value of your home that you’ll receive from Pricing Scout is based on a multiple regression algorithm,” notes the website. “A sophisticated regression analysis is blended with our thorough comparative market analysis to arrive at your home value.”

The Bottom Line

Even if you don’t plan to sell, watching your home’s value increase over time can be a lot of fun. Fortunately, these websites and others let you watch your home’s value grow without paying for the privilege.

Just remember not to take these estimates too seriously, as they don’t necessarily reflect the exact value you’ll receive if you sell. If you want “the real thing” – as in, a price that reflects every factor that goes into a home’s sales price – you should meet with at least 2 or 3 realtors to get price suggestions. Chances are, a realtor will be able to offer more insight into your local market than any online real estate tool ever could.

What is your favorite website for checking your home’s value? Why is it your favorite?



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Feds: Railroads slow to make progress on train technology

PHILADELPHIA (AP) — The nation's three busiest commuter railroads — which together serve nearly 1 million riders in the New York City area each day — continue to lag behind their smaller West Coast counterparts in installing sophisticated train-control technology that's seen as an antidote to crashes involving speeding and other human factors, federal regulators said Monday.The Long Island Rail Road, New Jersey Transit and Metro-North all made scant [...]

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4 Work-From-Home Customer Service Jobs That Won’t Bore You to Death

Customer service is a great opportunity to make money from home — but it can be boring.

Who wants to read from a script all day?

If you enjoy helping people and want to put your communication skills to use in a job with a challenge, we found four companies hiring unique, unscripted customer-facing positions.

Throw away the script and exercise your people skills! Check out these four companies hiring work-from-home representatives.

1. Be a Brand Ambassador for Remote Year in These 12 Cities

This position requires you to leave your home office, so you should love face time with customers!

Remote Year jumps on the location-independence trend and offers a year-long work and travel experience — 12 cities, 12 months. An ambassador represents the brand on the ground in major cities around the U.S.

Remote Year is hiring ambassadors in these 12 cities:

  1. New York, NY
  2. Los Angeles, CA
  3. Chicago, IL
  4. Dallas/Ft. Worth, TX
  5. San Francisco/Oakland/San Jose, CA
  6. Boston (Manchester), MA
  7. Washington, DC
  8. Atlanta, GA
  9. Houston, TX
  10. Seattle/Tacoma, WA
  11. Denver, CO
  12. Austin, TX

The job is a mix of sales, marketing and event planning and “requires someone who works at a frenzy pace and is self-motivated to deliver results.” You’d plan events, connect with local organizations and more to target future customers.

You should have a passion for travel, preferably with periods of extended international travel in your recent history. The job also requires:

  • At least one year experience in a related field.
  • Fluency in English. Other language skills are a plus.
  • You should be excellent at event planning and be organized.
  • People skills! You would be representing the brand to everyone you meet.

To apply: Fill out the online application or apply with LinkedIn here.

2. Work from Home in Customer Service in These 4 States

This work-from-home job comes with killer benefits!

HotelTonight is an app that helps you book hotels at last-minute rates for tonight, tomorrow and next week.

It’s hiring full-time, work-from-home customer experience phone agents to provide customer support. Applicants must reside in Florida, Oregon, Tennessee or Texas.

You would be the point person for customers with questions about using the app, billing or booking issues.

The job requires:

  • At least one year call center experience.
  • Customer service experience and comfort talking with customers in an unscripted conversation.
  • Proficiency with the internet and iPhone and Android apps.
  • Experience with TalkDesk, Salesforce and Desk.com are a plus.

Check out these benefits:

  • No cost for health, dental and vision health care plans for employees, and discounts on family plans.
  • Options to contribute to FSA/HSA plans
  • 401(k) retirement plan
  • 10 paid vacation days to start
  • Six paid sick days
  • $500 in credits every quarter on the HotelTonight app
  • $50/month internet stipend
  • Stock options

To apply: Submit your resume, cover letter and answers to application questions here.

3. Work with DealDash from Minnesota or Illinois

DealDash, an overstock auction site, is hiring customer service specialists around the world — including Minnesota and Illinois in the U.S.

You would provide unscripted customer support for the site via email, phone and chat, so you should have good written and verbal communication skills.

DealDash is seeking applicants from these eight countries:

  • Canada
  • United States (Minnesota and Illinois)
  • Finland
  • UK
  • Spain
  • Germany
  • Estonia
  • Hungary

The job starts with a two-week in-house training period in the Kamppi office in Finland. After that, you can work from home. You’d work five days a week, with shifts including evenings and weekends.

If the job isn’t absolutely perfect for you, DealDash offers a $6,000 resignation bonus!

4. Join the Executive Customer Relations Team at Amazon

Looking for a challenge? Amazon is hiring stellar customer service representatives to join its North American Executive Customer Relations team.

In this position, you’d be responsible for resolving escalated customer support issues. Yeah, this is the “someone else” in “Isn’t there someone else who can help me with this?”

You’d collaborate with legal, PR, content and business teams to solve customer issues and develop plans to prevent them in the future.

You may work from home in these 17 states: Arizona, Colorado, Florida, Georgia, Indiana, Kansas, Michigan, North Carolina, North Dakota, Ohio, Oregon, Pennsylvania, South Carolina, Tennessee, Texas, Virginia and Washington.

Requirements include:

  • Customer service experience in a leadership role
  • “Exceptionally strong” customer support skills
  • Project leadership experience and project management skills
  • Proficiency with Microsoft Office suite
  • Bachelor’s degree in English, business or related field preferred
  • Formal training in relationship skill/business management a plus
  • HTML skills a plus

To apply: Fill out the application online here.

Want to be the first to know about other fun and interesting jobs like this? Like The Penny Hoarder Jobs on Facebook to stay in the loop!

Your Turn: Have you seen any exciting work-from-home jobs lately?

Dana Sitar (@danasitar) is a staff writer at The Penny Hoarder. She’s written for Huffington Post, Entrepreneur.com, Writer’s Digest and more, attempting humor wherever it’s allowed (and sometimes where it’s not).

The post 4 Work-From-Home Customer Service Jobs That Won’t Bore You to Death appeared first on The Penny Hoarder.



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This Guy’s Credit Score Was 487. Here’s How He Turned It into a 721

Kenneth Bain’s financial history isn’t unique: a few unpaid bills and small loans.

But he has big plans, and doesn’t want to let dings on his credit score stand in the way of them.

Born and raised in the Bahamas, Bain now lives with his family in North Carolina. He runs Mobile Cinema Park, a “3-D interactive assembly” for middle and high school students. It works with schools and private organizations to run prevention and intervention programming.

The company’s website boasts “multi-sensory, interactive movie experiences … (that) provide an innovative, interactive learning experience.”

“Because that business has been growing, I knew me having good credit was going to come into play,” Bain explains.

To build the business in the future, he knew he’d potentially need to apply for loans or at least have a credit card. But he realized his poor credit kept either of those from becoming a reality.

“That sparked me to buckle down,” he says, to clean up his credit and make sure a bad credit history wouldn’t hinder his plans.

“I needed money to grow and I wanted to be ahead of the curve,” Bain says. “I wanted to prepare. And that’s what sparked me to research about (building) credit.”

Around October 2015, he learned about a free website called Credit Sesame through a friend and signed up to learn the state of his credit. He found out his credit score was… drumroll… 487.

Yikes.

But wait.

By June 2016 — just seven months later — he’d raised his score a whopping 234 points, to 721.

How He Raised His Credit Score

“I looked at what was there (on my credit report) so I would know what I should change, correct and challenge,” Bain says. “I used Credit Sesame as a compass to tell me where to go.”

Credit Sesame gave Bain what it calls a “credit report card” that laid out all the marks affecting his credit history. He was surprised to find some very old bills mucking up his score, as well as some things that were incorrectly reported.

“There were a few items on there that were extremely old,” he explains.

Among these were an old hospital bill he had actually paid off but was still showing unpaid and mortgage payments that were being reported incorrectly. Imagine his surprise to see they were hurting his credit score!

He knew Credit Sesame used information TransUnion reported, so he went to that reporting agency and followed its process to clear these false marks from his credit history.

The site shares your credit information like a report card, so you get an A through F grade in addition to your credit score. It also breaks down the elements of your credit history into exactly what’s affecting your score: debts, payment history, credit usage, account mix and account age.

“It shows me the key factors for my credit score so I know where to focus,” Bain says of the app.

He saw the bad marks on his report card and worked to remove each one-by-one.

In addition to correcting incorrect information, he paid down remaining unpaid debts. He started with the most manageable ones, like a hospital bill for $150, and worked his way up.

He realized not having a credit card was actually hurting his credit score, too. It meant he had zero credit usage on his record — sort of a catch-22.

How do you get a credit card to improve your score… when your score is too low to qualify for a credit card?

To address the conundrum, he followed the advice he found at Credit Sesame and other sources online: Apply for a secured credit card to rebuild credit.

He applied for and received a secured card from Capital One. It offers a $200 line of credit with a deposit of $49, $99 or $200, depending on your credit.

Watching His Score Go Up

Raising his credit score became almost like a game for Bain.

“I literally checked my credit every day, two to three times a day,” he explains, laughing at himself because he knew it wouldn’t change that quickly.

He says watching his score go up became addictive. Credit Sesame put the information at his fingertips — all he had to do was log into the app on his phone, and he could see the current state of his credit.

“True story: I was on a trip a few months ago,” Bain says. “I was looking at my credit, and my wife asked me why I’m checking it so often. I told her I’m so serious about getting my credit straight. That’s why I need to check it all the time —  to know if anything changes.”

He chalks up a lot of his success to Credit Sesame. He says the app simplifies the credit report and helps you get your head around your credit score, which is wildly complicated.

“It shows you on what to focus,” he says.

He used his credit report card as a jumping off point to guide the process. “Everything that was on there, I did,” he says.

“I remember the day I logged on and saw 721. It had jumped from 600-something.” The score rose so much, he actually didn’t believe it was right.

“I logged off and logged back on, and it still said 721. And (I thought), ‘Yes, finally! My hard work paid off.’”

What He’ll Do Next

I asked Bain what his plans are now that he has a score worthy of a line of credit that could boost his business.

“I haven’t done anything yet,” he replied cautiously. “I wanted to give my credit a breather for a good solid year to make sure everything is clean and looking good.”

His score has been steady at 721 for five months now, so he’s got a few more months to wait before testing the waters. He also expects his score to continue to rise with time, as he builds his credit usage and his payment history clears up.

“I will probably start doing more next spring,” he says. He’ll apply for a line of credit for the business. But first, “I just want to make sure my payment history looks good and everything is in order.”

After so much hard work, Bain continues to be optimistic. “Time will make my credit score even better, but I’m definitely on track.”

He says he still checks his credit score through Credit Sesame “at least” once each day.

Your Turn: Do you know what’s affecting your credit score?

Sponsorship Disclosure: A huge thanks to Credit Sesame for working with us to bring you this content. It’s rare that we have the opportunity to share something so awesome and get paid for it!

Dana Sitar (@danasitar) is a staff writer at The Penny Hoarder. She’s written for Huffington Post, Entrepreneur.com, Writer’s Digest and more, attempting humor wherever it’s allowed (and sometimes where it’s not).

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Get 4 Months of Free Google Play Unlimited If You Sign Up This Week

Cyber Monday deals are a dime a dozen, but here’s one we’re excited about.

Get four months of Google Play Unlimited for free with Google’s “Cyber Week Deal.” The name is ridiculous, but the deal is good, promise.

While the free version of Google Play is nothing to scoff at — you can launch radio stations based on your mood or favorite artists, upload your own music and listen to podcasts — Google Play Unlimited kicks out the ads. You can also access songs on demand and download music to play offline.

Sign Up for Google Play Now and Get This Cool Bonus

To get your four free months of Google Play Unlimited, sign up with your credit card information; you’ll be billed $9.99 per month when your fifth month starts. (If you’re only in this game for the freebies, set a calendar reminder to cancel your plan in the spring.)

But here’s the best part of this deal: When you sign up for Google Play Unlimited, you get access to YouTube Red, too.

YouTube Red features ad-free videos, original shows, access to full movies and an audio-only mode that allows you to turn off the screen on your phone or tablet without turning off the audio. The service usually costs $9.99 per month after a one-month trial.

If you already pay for YouTube Red, check out Google Play – you already have access to Unlimited. The Google empire really is everywhere.

Your Turn: Which artists will you play on demand after you sign up for Google Play?

Lisa Rowan is a writer and producer at The Penny Hoarder. She is not-so-secretly a huge Drake fan.

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Here’s How to Get a Year’s Worth of Wendy’s Frostys for Just $2

What’s better than a delicious Wendy’s Frosty?

A free Wendy’s Frosty, of course. And what’s better than that?

How about a whole year of free treats for a one-time fee of just $2?

It’s not fiction: It’s the Frosty key tag.

If you buy one, you’ll get a free junior-sized Frosty with every Wendy’s purchase you make in 2017.

Get a Free Wendy’s Frosty with Every 2017 Purchase for Just $2

The best part of all? This deal is as heartwarming as it is potentially brain-freezing.

That’s because Wendy’s will donate 90 cents of every dollar spent on Frosty key tags directly to the Dave Thomas Foundation for Adoption, the only nonprofit in America working solely to place the more than 100,000 children in foster care into loving, permanent homes.

So go ahead and do some good in 2017. You’ll reap the tasty rewards all year long… and some lucky children may benefit for a lifetime.

Your Turn: Will you score a year’s worth of dessert for just $2?

Jamie Cattanach is a staff writer at The Penny Hoarder. Her writing has also been featured at The Write Life, Word Riot, Nashville Review and elsewhere. Find @JamieCattanach on Twitter to wave hello.

The post Here’s How to Get a Year’s Worth of Wendy’s Frostys for Just $2 appeared first on The Penny Hoarder.



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Mobile, Online Purchases See Record High on Black Friday

Mobile, Online Purchases See Record High on Black Friday

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Why I Choose to Focus on One Marketing Channel at a Time

I feel like there’s an overarching maximalist mindset in marketing these days.

And it’s easy to see why.

Brands have never had more strategies to choose from.

There’s content marketing, social media, SEO, email, PPC, and influencer marketing, just to name a few.

But that’s just the tip of the iceberg, and this doesn’t even take into account more traditional offline techniques that many companies still utilize.

In turn, I think many brands are suffering from exhaustion and fatigue.

They’re experiencing marketing overload.

I also think marketers don’t always extract the full potential from their strategies.

Before they can see one channel through to completion, they’ve already started working on three more channels.

If I’ve learned anything during my years as a marketer, it’s that simplicity is usually the key to success.

Because of that, I choose to focus on only one marketing channel at a time.

Here’s why.

I don’t spread myself too thin

You know that old saying that if you try to please everyone, you end up pleasing no one?

I think this applies to marketing as well.

Jumping in head first and attempting to manage, say, four or five different channels can be overwhelming, and you’re unlikely to kill it at any strategy.

Even if you’re a savvy marketer who knows the ins and outs of the process, you simply can’t devote the necessary time to extract the full potential of any single channel.

Just look at the amount of time most marketers spend each week performing routine tasks:

image00

But when you concentrate wholeheartedly on one channel, you can give it a 100% effort.

This helps you not only run your marketing campaign at a high level but also achieve the desired results faster.

Working on too many marketing channels at once is kind of like being a jack of all trades and master of none.

Placing your attention on a single channel allows you to master that channel before moving on to the next strategy.

Managing multiple channels can quickly become chaotic and stressful

Did you know that the average B2B content marketer creates 13 types of content?

You heard it right—13!

image04

That, in and of itself, is a lot of work.

And just imagine combining that with multiple other channels at the same time.

Things would get hectic in a hurry.

Social media can be pretty intense as well. The average B2B content marketer is active on six different networks:

image03

Even if you’re posting the same content on each network, it’s still going to be time-consuming.

I can almost guarantee you’ll feel burned out and the overall effectiveness of each channel will be marginal.

And this is going to be even worse if you’re new to marketing and/or have a small marketing team.

Or what if you’ve got a mountain of other business-related tasks on your plate?

There are just not enough hours in the day to devote to your marketing to ensure everything is operating at full capacity.

As a result, certain areas of your marketing campaign are bound to suffer.

Focusing on one marketing channel allows me to continually chip away at it and be highly effective.

I’m far less likely to become overwhelmed, and I can ensure that the specific channel I’m working on is reaching my target audience, generating leads, and leading to conversions.

In other words, it allows me to maximize my ROI without losing my mind along the way.

I ensure I get it right

Would you rather be a virtuoso at playing one musical instrument or a sub-par musician playing four or five?

I personally would prefer to be an expert at a single instrument.

I apply the same approach to marketing.

I would much rather devote the majority of my time to a single channel and completely crush it instead of working on a handful of channels and being painfully mediocre.

After all, what’s the point of spending any time whatsoever on a tactic if it’s not giving you any tangible results?

To me, it makes way more sense to give maximum effort to a single channel and make it incredibly successful rather than working on multiple channels half-heartedly.

Multitasking minimizes my impact

Working on multiple marketing channels simultaneously is a lot like multitasking because you’re constantly bouncing from one technique to another.

But numerous studies have found that multitasking isn’t as good as it may seem.

In fact, it can be quite detrimental to your efficiency and overall productivity.

A study from the University of London even “revealed that subjects who multitasked while performing brain-intensive tasks demonstrated IQ drops similar to people who are sleep-deprived or smoked marijuana.”

If you’re looking for a scientific explanation of this phenomenon, neuroscientist Daniel J. Levitin offers one.

According to him,

Multitasking has been found to increase the production of the stress hormone cortisol as well as the fight-or-flight hormone adrenaline, which can overstimulate your brain and cause mental fog or scrambled thinking.

image02

The founder and chief technology officer of Wordstream, Larry Kim, even stated in an article for Observer that…

…you’re actually hurting your brain by juggling several undertakings at once.

The bottom line is that trying to focus on too many marketing channels at the same time is usually counterproductive and is only going to reduce the impact of your overall campaign.

But focusing on just one at a time allows you to be as effective and efficient as possible.

It costs less

There’s also the topic of money.

It’s been found that 89% of marketers are maintaining or increasing their inbound budgets.

image01

Implementing only one marketing channel at a time will cost you considerably less than pursuing a multi-channel approach.

According to an article on LinkedIn,

…it has even been estimated that a single-channel marketing strategy can cost as much as one-third less than multiple-channel strategies.

If you’re dealing with a fairly small budget, utilizing several techniques may simply not be in the cards for you from a financial standpoint.

Things can get especially ugly if more than one of those techniques tank, and it’s obviously going to hurt your ROI.

When I was starting out, the financial resources were often scarce.

Focusing on one marketing channel at a time enabled me to maximize the money I funneled into my campaign.

It allows me to outperform my competitors

When it’s all said and done, the absolute most important part of any marketing campaign is its ability to target the right demographic.

And let’s be honest. Using a smorgasbord of techniques typically means that each individual technique is less likely to hit its target.

When I divvy up my time across multiple channels, I minimize the effectiveness of any single one.

For this reason, it makes it really difficult to truly stand out from the competition and thrive within my industry.

I’m not really doing anything special or excelling at any particular strategy.

But concentrating on only one channel puts me in a position for success.

Because I eat, sleep, and breathe that one channel for a period of time, it’s more likely to flourish and grow.

In some cases, I can even dominate.

That’s because most of the competition has a maximalist mindset, trying to have their hand in everything rather than focusing on—and succeeding—in one area.

A final note

Just to be clear, I’m not saying you should limit yourself to just one marketing channel.

That’s not what I’m saying at all.

In fact, I would never recommend putting all your eggs in one basket.

What I am saying is that you’re likely to reduce your marketing impact if you go overboard and spread yourself too thin—especially during the initial stages of a campaign.

For me, it makes way more sense to focus on a single channel, bring it to full capacity, and maximize its impact.

Once it’s established and stabilized, you can move on to the next channel.

In other words, simplify your efforts by working on one channel, and get it running like a well-oiled machine before moving on.

Over time, this approach should help you develop a strong marketing campaign, with no weak links but with techniques that carry their weight.

Conclusion

I know it may seem tempting to experiment with a plethora of marketing channels.

After all, you’ll want to see what sticks.

But I know this mentality has gotten me into trouble in the past, and I know it can curtail the progress of each individual channel.

For me, a more effective and practical approach is to focus on one marketing channel at a time.

Doing so allows me to:

  • Manage each channel at a high level
  • Minimize my stress
  • Maximize my impact
  • Save money
  • Better reach my core audience
  • Outperform primary competitors

Only once I’ve gotten a channel to where it needs to be, I move on to the next.

That way I know I’m never shortchanging a marketing channel, giving it the best possible chance to prosper.

How many marketing channels are you currently implementing?



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Savings update: NS&I bonds likely to lose pace with inflation

National Savings & Investments (NS&I) will launch a new bond next spring. The bond will be open to those aged 16 and over, subject to a minimum investment limit of £100 and a maximum investment limit of £3,000.

National Savings & Investments (NS&I) will launch a new bond next spring. The bond will be open to those aged 16 and over, subject to a minimum investment limit of £100 and a maximum investment limit of £3,000.

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Questions About Eating Out, Keurigs, Juicing, Hobbies, and More!

What’s inside? Here are the questions answered in today’s reader mailbag, boiled down to summaries of five or fewer words. Click on the number to jump straight down to the question.
1. Locking in gains?
2. Trustworthy sources of information
3. Giving up on old car
4. Making money from a hobby
5. Eating out is normal?
6. Preparing for automated workforce
7. Having control over your life
8. Frugal Keurig for the holidays?
9. Musical instruments for children
10. Starting a Roth IRA
11. Cheap juicing?
12. Preparing for presidential change

Based on some recent reader feedback, it’s probably worth taking a look at The Simple Dollar and who writes for it.

I’m Trent Hamm, the primary writer for The Simple Dollar. The majority of the content that comes out on The Simple Dollar in a week is written by me. I founded the site in 2006 and have been writing for the site ever since.

In 2011, I sold the site, mostly because management of the site was taking up so much of my time that I was no longer able to write, which was the part of The Simple Dollar that I enjoyed the most. Part of the arrangement was that I would stick around over the long term as the primary writer for the site.

However, it’s a pretty poor idea to have me be the only writer for the site. What happens if something happens to me and I’m no longer able to write? I might get sick or get hurt or just outright quit. So, naturally, they want to have other writers in place to take up the reins if something unexpected or undesirable were to happen.

(I’m not unhappy in the least with the owners of the site. They give me almost complete free reign to write about whatever I think is useful and productive personal finance advice. The only guidance I’ve ever received from them are some vague word count targets. They’re completely hands off in terms of editing or content of my writing.)

Sometimes, people read the site and aren’t aware that two different articles on the site are actually written by different people. Although the other writers and I tend to agree on most points, you’ll occasionally find some areas of disagreement, such as whether or not it’s a good idea to buy used furniture (I wouldn’t buy anything upholstered unless it came from a very reputable place, for example). You also might find changing viewpoints from the same writer over time – I know that I don’t fully agree with every personal finance perspective I had several years ago.

So, if you find a specific point that doesn’t seem to match up with something else you read in another article, make sure who those articles are written by and also whether they’re written on similar dates.

Q1: Locking in gains?

My brother was insisting over the weekend that everyone should be locking in their gains because the stock market is so high. He was telling everyone that they should move their investments into bonds and cash and real estate and keep them out of stocks until they’re quite a bit lower than they are right now.

This makes a lot of sense in the “buy low sell high” way but you have always advocated for “sit and forget it” strategy. What do you think?
– Terence

Timing the market – the “buy low, sell high” strategy, in other words – only tends to look good in the rear view mirror. With the power of hindsight, we can point to the “highs” and “lows” of the stock market and know when we should have bought and sold, and when you make calculations based on those optimum dates, yes, you’re going to make more money than you would have following almost any other strategy.

The problem is that it’s essentially impossible to predict the “bottom” and the “top” as they are happening. Yes, the stock market is at or near all-time highs right now, but that doesn’t mean that it won’t continue going up from here. It might do that. It might go down. It’s essentially impossible to predict.

The best thing an ordinary investor can do is buy stocks and hold them for the long term and then sell them only when they actually need the money or when they’re following a long-term strategy to move that money into something less volatile. Unless you are a day trader or someone deeply focused on the daily shifts of a market, you shouldn’t be making moves based on the ups and downs of that particular market. In fact, the day-to-day values shouldn’t matter much at all to you.

You should just sit tight with your current strategy, in other words.

Q2: Trustworthy sources of information

I’m feeling highly disillusioned with the media recently and find myself not trusting anything I read from any source. How do you find sources of information that you trust enough to actually use their information/advice for personal decisions?
– Mal

In general, I don’t trust the “news” much at all, especially in terms of making personal decisions. I’ve found again and again that news tends to be inaccurate. It’s often written in a high-pressure deadline environment where people are racing to get a “scoop” and to grab the attention of a particular audience. It’s often not factually correct and written from a particular slant.

Instead, I tend to trust long-term analysis with a lot of sources much, much more. I tend to trust well-regarded books that are well-sourced or books that make an argument that explains their reasoning in depth. I’ll trust a book like Your Money or Your Life or The Bogleheads’ Guide to Investing much more than I will trust an article hyping some “trend” at the Wall Street Journal. In terms of periodicals, I tend to trust the writing in feature articles much more than “quick takes,” as they’re usually much more in depth with a lot more research behind them.

Part of the reason for this is that I don’t make meaningful life decisions or make up my mind about issues without a lot of information, generally from several different sources, and I tend to trust books and long-form reporting more than anything else. If a source has a reputation of providing “news” and opinion that is slanted toward a particular political viewpoint, I tend to regard it less, to the point that I don’t bother reading it. Every news source has some biases, of course, but it’s pretty easy to eliminate ones that have excessive bias.

Q3: Giving up on old car

When do you know it is time to give up on an old car? I have a 1998 Mercury Sable with 190,000 miles on it. I use it for a 9 mile round trip commute to work. I have had several major repairs done to it but none recently. It seems to run fine. But I was talking to a mechanic recently and he told me without looking at the car that late 90s Sables rarely last that long and I should think about trading it. Seems like I should wait for warning signs from my actual car to do so. What should I do?
– Tammy

My honest suggestion is that you should either be confident enough about what’s under the hood of your car to do the maintenance work yourself or you should be taking your car to a trusted mechanic for all of your maintenance work (and that means not a “quick oil change” place). Following a maintenance schedule and paying attention to what you see under the hood and what you hear when you’re driving is the key to maximizing the life of a car.

You’re correct: there’s no real reason to trade off a car until there are warning signs of major problems or repairs in the future. A good repairperson will be able to tell you of those things in advance and you’ll be able to notice early signs yourself if you’re following your own maintenance schedule and listening and paying attention to your car.

Interestingly, my wife had a 1999 Mercury Sable that she drove to about 175,000 miles before trading it in on her current car, a 2009 Toyota Prius. It served her well until the last few thousand miles or so.

Q4: Making money from a hobby

My favorite hobby in the world is to go hiking on trails. What I love to do is go to a fresh new state park, hike on trails until I find somewhere out in the middle of nowhere, eat a lunch out of my backpack, read for an hour or two, and then hike back. It’s a great way to spend a Saturday.

While this is almost a zero-cost hobby, there are some expenses involved. I am trying to think of ways to cover those costs. Any thoughts?
– Jeff

One suggestion that immediately comes to mind is to get a GoPro camera and attach it to a hat that you wear while hiking. Record video of your entire hike (turning it off when you stop to read) and then, when you have a free evening, edit it into a ten minute video or so giving the highlights of your hike. You can use simple video editing software to add basic narration to the video and some video captions and the like.

You can then take this video and upload it to Youtube, enabling ads. Label it with the name of your video series along with the name of the park and trail that you walked.

You’d be surprised how many views this kind of video would get. I often look for Youtube videos of trails and things like that when considering a trip to a state or national park and would probably end up watching your videos. For you, the only thing that would change is that you’d have a tiny camera on your hat and you’d spend some free time on weeknight evenings editing videos.

You could even make some “meta-videos” covering all of the trails in a particular state park and giving recommendations to new hikers while videos from the various trails are running. I’d definitely watch this type of video.

Q5: Eating out is normal?

I used to think that your comments about eating at home to save money were kind of silly. I grew up eating at home and at my first job that’s what most people did. Everyone bought leftovers to work and we usually ate leftovers together in the break room.

Switched jobs in September and now everything is completely different. Everyone goes out for lunch every day. I bring in my leftovers most every day but I eat alone or with one old janitor guy.

It turns out that almost none of my coworkers ever eat at home. They eat out for literally every meal. The only time they eat at home is when they bring home some leftovers from a restaurant meal and microwave them. I suggested having a dinner party and they all looked around like I had suggested something insane.

Turns out that norms are different everywhere you go. I go out for lunch now about once a week just to talk to coworkers but I still would way rather eat leftovers and I do almost every day.
– Jane

I worked in two different office environments over the years. One of them was pretty mild in terms of going out for lunch – it was perhaps once a week and even those lunches were moderately priced. The other was somewhat more frequent, but even then, leftovers weren’t seen as anathema. Having said that, I hung out with a young professional group for a while and almost none of them ate at home ever. I don’t believe they even took home leftovers at restaurants. I often ate dinner with them during my earliest professional years (transitioning slowly to eating dinner with Sarah after our marriage).

In other words, I don’t think it’s unusual at all to find professionals – particularly younger professionals – who just don’t eat at home or prepare their own food. Quite often, it’s a revelation to young professionals that it’s way cheaper to prepare your own meals at home rather than eating out, but even then, the idea that cooking at home is somehow hard adds resistance to eating primarily at home.

It’s not hard. It’s actually pretty easy. Once you become practiced, it’s usually easier to make something simple at home than to eat out. I’d far rather make most simple things at home than to eat out.

The problem is habit. Many people get into a habit of eating out for every meal and thus moving away from that habit is hard. It’s like breaking any other habit. People are creatures of routine.

Q6: Preparing for automated workforce

I am 34 years old and currently work as a lab tech for [a large agricultural company]. I have been reading a lot about automation coming to more and more industries and it has me concerned in a lot of ways. I am worried to a small degree about losing my own job but in a much larger degree about what rampant unemployment in the future will bring about. What can I be doing now to prepare for an automated workforce?
– Ken

There are several things you can do.

One big thing you can do is get yourself into the strongest financial position possible while jobs are still prevalent. If you have a lot of money in the bank, you can handle societal changes that might have a negative impact on your potential employment. You can just walk away.

Another thing you can do is pursue careers in areas that are hard to directly replace with automation. Creative careers are definitely one area where this is true. Software engineering will almost assuredly remain a hot field. I would avoid any career where automation is clearly on the horizon.

You should also diversify your career options, if possible. Start a side gig in an area very different than your current career so that if one of them falters, you can rely on the other one. It’s great advice for anyone.

Q7: Having control over your life

I recently saw an interview somewhere where the interviewer asked the person what they thought success was and the person thought that success was measured by the percentage of one’s life that a person has control over. Made me think about financial success and how it gives you a lot more control over how and where you work, household chores, etc. Thoughts?
– Amy

I agree completely with that sentiment. Almost every major professional and financial choice I’ve made in the last decade has been to expand the amount of my life that I have control over.

Right now, I have a job where I can basically write whatever I want and I have no set “hours” other than meeting due dates and word counts. I can work in a coffee shop in the morning or in my sweatpants in the basement late in the evening or whatever else I want to do. I am able to be at home every day when my kids leave for school and there when they get home from school, with the ability to focus on them.

To achieve that, I had to give up income. There’s no two ways about it – I would be earning a lot more money if I sacrificed some of that freedom and control. It’s not worth it for me. We live a life that doesn’t require a lot of income, so it’s a trade that works. I might not have tons of stuff, but I have a lot of control over my life. That’s a trade I’m extremely happy with.

Q8: Frugal Keurig for the holidays?

So my mother has not subtly hinted that she wants a Keurig coffee pot for Christmas. Most days she only drinks one cup of coffee so having a full coffee pot seems like a waste. The thought of hundreds of more of those plastic cups in the landfills bothers me a lot as does the continuous expense (almost $1 per cup? at home? seems like a ripoff). Is there a better way to set up single cup brewing that’s easy for my mom?
– Nina

For starters, Keurig makes a reusable filter that works in their coffee pots called the My K-Cup. You just refill it with whatever coffee you prefer, pop it into the Keurig coffee pot like a normal pod, and then instead of tossing it when it’s done, you just wash it, let it dry, and reuse it. Keurig makes an official one and there are many unofficial options.

Assuming your mother lives alone and is only ever going to make one cup at a time, I’d get her a very small K-50 pot, which is very inexpensive and works with the reusable K-Cups. It’ll fit nicely in almost any kitchen and does work with the disposable K-Cup pods if you so choose.

In other words, a good gift idea for your mom is to give her a K-50 and a couple reusable K-Cup pods so she can fill them herself with whatever coffee she likes. If she chooses to use the individual pods, that’s her choice, but you’ve given her a path to less expensive and more environmentally friendly coffee options.

Q9: Musical instruments for children?

My oldest child started in band in the fall and got a “loaner” instrument for the first semester but now he wants to continue and we’re faced with buying or renting an instrument. The local music store rents out instruments for $40 a month which seems expensive. We have found several other options. We have found used instruments on eBay in the $200-300 range. We also found new instruments in the same range but they seem to be imports and have some reviews where the instruments broke easily. A new high quality instrument is really expensive. Are there factors we are not thinking about? What do you recommend?
– Stephen

If you’re confident that your child is going to stick with it for more than another year, then buying is obviously the better choice. It only takes about eight months of renting at those prices to exceed the cost of owning a used instrument or a new low-quality instrument.

My honest recommendation would be to go used here. Look for a used instrument from a reputable eBay reseller that’s from a reputable manufacturer, or else see what used instruments your local music store has in stock. Most used instruments are in surprisingly good shape – they often come from people who played an instrument in school for a while and then gave up on it, so they’re not heavily practiced.

We’ve had two success stories following just this practice (both flutes) and so our home has two wonderful used flutes that cost us far less than a year of renting a flute.

Q10: Starting a Roth IRA

My father announced at Thanksgiving that he’s starting a Roth IRA for each of the children for Christmas with $1000 to start. We are supposed to open an account before Christmas and then we will be gifted the $1000 for seed money. I have been thinking about a Roth for the 9 months or so I have read your blog. Recommendations for opening one?
– Tammy

In a word, Vanguard. They’re the investment house I trust the most.

I’m assuming that once you’ve opened your Roth IRA, you’re going to at least contribute a little to it. Even if you just contribute a tiny amount, like $10 a week or something, that money will build up surprisingly fast.

For a first investment with Vanguard, your choices are fairly limited with a $1,000 initial investment. If I were you, I’d put it into Vanguard STAR and then start contributing a little each week or month. When you get to the $3,000 mark, move it into either a Target Retirement Fund or into the Vanguard Total Stock Market Index (if you’re in your twenties, that’s a perfectly good choice).

Good luck. That’s a great gift from your father.

Q11: Cheap juicing?

My brother got me a juicer for our holiday gift exchange (a Breville). While I like the idea of juicing in concept, it seems to me that it’s just cheaper to eat the fruit, right? I sat down and did the math on what you have to put in there to get juice and it seems like you’re basically just removing the pulp. It seems antifrugal to “juice” an apple instead of just eating one.
– Axel

Choosing between juicing, blending, and simply eating the raw fruit mostly comes down to your preferred way of consuming it. Juicing fruits and vegetables makes for a juice – it’s going to be a relatively thin liquid that contains some of, but not all of, the nutrients in the vegetable or fruit. Blending means you’re drinking the fruit or vegetable in a smoothie form, often with enough water or yogurt or other things added to make it into a thick drink. Or you can just eat the raw fruit.

It comes down to personal preference. Personally, I prefer a thick smoothie versus juice, any day of the week. It’s more filling for virtually the same calorie count and I think it tastes better and feels better in the mouth. Some don’t like the thickness, though, and prefer juice. Others – like, perhaps, yourself – prefer just eating fruits and veggies.

Your brother probably gave this to you because he finds value in juicing or hopes that you’ll adopt a healthier diet than what he perceives that you currently have. Maybe it doesn’t work for your current dietary choices, but it is a caring gift.

Q12: Preparing for presidential change

I don’t want to turn this into a political shouting match but I am wondering what you think people should do to prepare for the upcoming change in presidency. Are there smart financial moves that people should be taking?
– Eldon

Regardless of your political feelings, the fact remains that we are about to experience a shift in personnel not only in the White House, but also in the House and Senate, and those shifts will have some impact on our lives.

The problem is that we don’t actually know yet what kind of impact those changes are going to have. We don’t know what bills will be proposed. We don’t know what laws will be passed. We certainly don’t know the long term economic impact of those changes.

My advicetoday is the same that it is after every major election: don’t change anything suddenly. Instead, wait and watch. See what kinds of actual changes are getting passed and assess for yourself if those changes warrant any personal finance changes for you.

I think that making financial moves in advance of what you think the next president might do is very premature considering that the new president has not taken any action yet and will not do so for more than a month. Be patient, stay with your current course of action, and only make changes if the changes in our nation’s policies actually warrant it.

Got any questions? The best way to ask is to follow me on Facebook and ask questions directly there. I’ll attempt to answer them in a future mailbag (which, by way of full disclosure, may also get re-posted on other websites that pick up my blog). However, I do receive many, many questions per week, so I may not necessarily be able to answer yours.

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The November Project Offers Group Workouts in 31 Cities — and They’re Free

Time to scrap triple lock, says former work and pensions secretary

The pension triple lock introduced by David Cameron has 'served its purpose' and should be scrapped or at least modified, former pension secretary and Tory MP Stephen Crabb has said.

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Should You Invest Your Short-Term Savings?

A lot of people hate the idea of keeping money in a savings account. They feel like it’s just sitting there, earning next to nothing, and that they’re missing out on getting better returns elsewhere.

Have you ever felt like that?

It’s a feeling that makes a lot of sense. After all, there really IS no reason to settle for worse returns when you could be doing better elsewhere. A better return means you reach your goals faster, and isn’t that the entire point of saving money?

Of course it is. But there’s always a trade-off.

Investing makes a ton of sense for long-term goals like financial independence because the downside is minimal and the upside is large. If you do the hard work of sticking with your plan through the ups and downs, you’re likely to come out ahead.

But it’s a lot murkier when you look at short-term financial goals, like the house down payment you’d like to make in a couple of years or the emergency savings you might need at any moment. Does investing make sense in those situations? How can you get reasonable returns without sacrificing the goals you want to reach?

Here’s my take.

Three Reasons Not to Invest Short-Term Savings

In most cases, a simple savings account or CD is the best short-term investment for money you’ll need within the next three years.

I know, I know. It’s not exciting, it’s not sexy, and it certainly won’t make you rich. There are three good reasons why short-term investments just aren’t worth it when your timeline is so short.

1. There’s Too Much Uncertainty

The big trade-off with investing is the uncertainty. Sure, you may find yourself up 10% for the year, but you could just as easily find yourself down 20% or more. And since you have no control over that timing, it’s very hard to make any definitive short-term plans. What if the stock market plummets a few months before you want to buy your house? What do you do then?

With a savings account, you know exactly how much you need to save and when you’ll reach your goal. You also know that the money will definitely be there when you need it. It makes planning your life easy and certain.

2. The Difference Isn’t as Big as You Think

Over short time periods, the amount you save matters MUCH more than the return you get. Even big differences in return likely won’t matter all that much.

Let’s say that you want $24,000 for a down payment on a house that you’d like to buy in two years. If you save $1,000 per month and earn 1% in a savings account vs. 8% in an investment account, after two years you’ll have:

  • $24,231.41 in the savings account
  • $25,933.19 in the investment account

That’s a difference of about $1,700. Or to look at it another way, you could save $65 less per month and still reach your goal if you get an 8% return instead of a 1% return. But there are a few words of caution:

  1. If you really need the extra $1,700, you could guarantee it by contributing an extra $70 per month to the savings account.
  2. If you save less each month and/or save for a shorter period of time, the difference between the two returns will be smaller.
  3. That 8% return is not guaranteed. You could actually end up with less money from investing if the market takes a tumble right when you need to withdraw those funds.

The bottom line is this: Yes, investing gives you the chance to have more money at the end of it. But we’re not talking about being rich versus being poor. We’re talking about fairly small differences relative to your financial goals.

3. You Can Avoid the Emotional Roller Coaster

It’s one thing to look at the numbers and think to yourself that the downside is worth the upside, but actually experiencing the ups and downs of investing is a whole other thing.

How will you feel if the stock market tanks and you see your down payment fund cut in half — potential postponing your dream of home ownership for years? What if your emergency fund suddenly loses $4,000 at a time when you’re feeling uncertain about your current job stability?

Remember, a better return isn’t the goal. The real goals are the things you want to do with your life, and investing means that you’ll constantly be worrying about whether or not you’ll be able to do them.

When Short-Term Investments Make Sense

With all of that said, it’s not like investing is bad. Investing is a fantastic tool in the right situations, and here are two cases where it can make a lot of sense to invest your short-term savings.

1. Your Timeline Is Flexible

Maybe you’d like to buy a house in two years — but it’s not a big deal if you have to wait three years. If your timeline is flexible and you’re okay with the possibility of having to wait longer to reach your goal, then the potential upside of investing may be worthwhile.

2. You Have More in Savings Than You Need

Let’s say that you need $30,000 to equal a six-month emergency fund, and you have $60,000 saved. In that case, you could invest the money, hope for a better return, and still likely have enough money in your account even if the stock market tanked right when you needed it.

In other words, if you can afford to lose a significant amount of your savings and still be on track for your goals, then the upside of investing may be worth it.

What Are You Saving For?

Whenever you’re making a decision like this, it’s helpful to step back and remind yourself of the specific outcome you’re actually hoping for.

In this case, you’re saving for a specific personal goal because you feel like it will improve your life in some way. THAT’S the outcome you’re looking for. The return you get is only relevant to the extent that it helps you achieve that goal.

Matt Becker is a fee-only financial planner and the founder of Mom and Dad Money, where he helps new parents take control of their money so they can take care of their families. His free book, The New Family Financial Road Map, guides parents through the all most important financial decisions that come with starting a family.

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This Unorthodox Shopping Strategy Saves One Dad $150 a Month on Groceries

Gap between house prices and wages hits record high in London and other cities

The gap between average earnings and house prices has hit record highs in certain parts of the UK, according to latest house price data.

The gap between average earnings and house prices has hit record highs in certain parts of the UK, according to latest house price data.

The situation is particularly acute in London and in popular cities, such as Oxford and Cambridge.

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How This Mom Earns $50K a Year Selling Jewelry

A lot of women I talk to like the concept of the direct sales model, but they don’t want to recruit others into the business. So, today I’m talking with Gina Lukas, a Chloe + Isabel Merchandiser. Not only is she earning great money selling jewelry from home, but she’s found an opportunity that doesn’t […]

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GB Energy Supply collapses, blaming energy price rises

GB Energy Supply, an energy firm with 160,000 customers, has ceased trading, blaming recent rises in energy prices.

GB Energy Supply, an energy firm with 160,000 customers, has ceased trading, blaming recent rises in energy prices.

Ofgem, the government regulator for gas and electricity markets, says that it will appoint a new supplier and stresses that customers’ outstanding credit balances are protected.

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