Twitter Introduces Video App Ads, Bidding Based On Actions & Installs

Twitter announced several additions to its app install advertising tool kit today. Advertisers will be able to promote apps within video ads and optimize bidding for installs and actions. Here’s how Twitter described the new bidding features, to be rolled out globally in the coming months, in...

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1JPcCmy