Did you ever wonder what happens to unused billboard space? About 10 years ago, ArtPop founder, Wendy Hickey, a sales rep for Adams Outdoor Advertising came up with an idea — "Why not put art on unused billboard space and create a gallery for travelers on the road?"Hickey was a board member of the Pocono Arts Council when she began a small pilot project in the Poconos before being transferred to Adams Outdoor in Michigan. Fast forward ten years and Hickey, now living [...]
Source Business - poconorecord.com http://ift.tt/1UiPxOI
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