Eddystone Beacon Explainer: An Interview With Google’s Chandu Thota

On July 14 Google announced a new developer initiative called Eddystone. It’s a new open format for Bluetooth low energy (BLE) beacons. It’s open-source, flexible, cross platform and will equally support iOS devices. In order to better understand how Eddystone works and Google’s...

Please visit Marketing Land for the full article.

Source Marketing Land - Internet Marketing News, Strategies & Tips http://ift.tt/1MIGaSq