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السبت، 24 أكتوبر 2015

ProFoods rebranding sends timely message

Terrence Snyder, president and CEO of Pocono ProFoods that rebranded from its 73-year identity as Pocono Produce in April of 2013, recalls how he took a cell phone call two months later from someone he knew at the U.S. Open golf championships in Ardmore outside of Philadelphia.Snyder was told by the caller that the new logo of the company, a sponsor of the U.S. Open, was alongside some established high profile brands such as Berkshire Hathaway. “I was told it [...]

Source Business - poconorecord.com http://ift.tt/1PKe4sZ

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