There is an event in the car biz called simply The Launch: A carmaker books a resort somewhere, maps out a day of driving nearby, and then invites us “lifestyle influencers” to be wined, dined, given logo merchandise and earnestly pitched by corporate. The following morning we drive off in shiny new cars, hopefully to develop an appreciation for Marque X’s latest pride and joy. Delightful as this sounds, it can be grueling, for the next day we’re usually up [...]
Source Business - poconorecord.com http://ift.tt/1OpdISN
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