Broadband ads shouldn't separate out line rental costs says watchdog

Helen Knapman

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Broadband adverts, which include price claims, shouldn’t separate out line rental costs from 31 October, following intervention from the Advertising Standards Authority (ASA).

Broadband adverts, which include price claims, shouldn’t separate out line rental costs from 31 October, following intervention from the Advertising Standards Authority (ASA).

Instead, providers should show the all-inclusive up-front and monthly costs.

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