So after a disastrously warm 2015-2016 season for ski area operators in the Poconos, many are taking a longer-term view of their business and hope to grow the number of skiers while adding new attractions.Ski area operators hope for something they didn’t have much of last year — cold. Record warm temperatures kept slopes green, clipping the season.Ski areas can build the market, making new customers by teaching them to ski. Montage Mountain’s Ski School [...]
Source Business - poconorecord.com http://ift.tt/2gzWyKt
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