New viewing figures indicate that 98% of the most popular programmes shown on Sky TV could actually have been watched on free channels.
According to data obtained from the Broadcasters Audience Research Board, which has been analysed by satellite TV service Freesat, of the 1,500 most viewed broadcasts among Sky viewers, just 11 were exclusive to Sky.
Source Moneywise http://ift.tt/2m0aTWr
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