They were strangers a world apart, brought together by a beer commercial billed as a social experiment. Along the way, they bridge political divides - with a little help from Heineken.The social media success of the beermaker's new "Open Your World" campaign is especially stunning in light of Pepsi's disastrous attempt earlier this month at showcasing "people from different walks of life coming together in a spirit of harmony."That tone-deaf ad featured celebrity model Kendall [...]
Source Business - poconorecord.com http://ift.tt/2phzTZm
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