That’s why Lyft announced it’ll offer free and discounted rides across the U.S. on Election Day.
The ride-hailing company will cut the cost of trips in half Nov. 6 for those with a special Election Day promo code. Lyft’s partnering with organizations including Vote.org, Nonprofit Vote and TurboVote, which will distribute the 50% off promo code nationwide.
Other partner organizations, like Voto Latino, the Urban League and the National Federation of the Blind, will help people in underserved communities get access to promo codes for free rides to the polls.
In a company blog post announcing the Election Day discounts, Lyft pointed out that an estimated 15 million registered voters didn’t vote in 2016 because of transportation issues. The blog post also cited a Pew Research Center report that shined a light on populations not likely to vote in advance of the 2014 midterm elections. Forty-six percent of people not likely to vote had annual household incomes of less than $30,000, and 43% were in racial and ethnic minority groups.
Offering transportation discounts on Election Day is not new for ride-hailing apps. Both Lyft and Uber — and the car-sharing company Zipcar — offered free and discounted trips during the 2016 presidential elections. We’ll be watching to see if other companies follow suit with Lyft this year.
Nicole Dow is a senior writer at The Penny Hoarder.
This was originally published on The Penny Hoarder, which helps millions of readers worldwide earn and save money by sharing unique job opportunities, personal stories, freebies and more. The Inc. 5000 ranked The Penny Hoarder as the fastest-growing private media company in the U.S. in 2017.
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