Groupon aims to expand its adjusted EBITDA (earnings before interest, taxes, depreciation and amortization) by more than 25% in 2015 and beyond. We think the company could easily surpass these targets this year on account of its strategies to enhance margins in the goods’ and international businesses. We expect North American goods business to see improvement in profitability over the coming quarters, helped by various measures to reduce shipping and fulfillment expenses. The addition of third-party merchants will further boost margins in the goods segment. In addition to these factors, we also forecast profitability to improve within the rest of the world geography, owing to cost cutting and restructuring initiatives.
Source Forbes - Markets http://ift.tt/1AM8e4C
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