The decision to go "clean" in terms of branding is being seen as an adoption of the US model where the major sports leagues are not directly associated through title sponsorships. It seems though that you only have to look as far as the UEFA competitions to see a "clean brand" title strategy operating. The competitions run by UEFA have never directly associated any brand through "naming" rights.
Source Forbes - Business http://ift.tt/1Hg0R6A
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