Disney last month released Infinity 3.0 priced at $64.99 for a starter pack. The Infinity game series has seen tremendous success since it was first launched in August 2013. It helped revive Disney's loss making Interactive Media division. Now with the Star Wars presence in its 3rd generation, there is a lot of buzz around the video game. What is important for Disney is the video game sales. In the June quarter Disney witnessed a decline in unit sales, which weighed on the segment's top line as well as operating income. However, Infinity's overall positive trend and Star Wars brand image may just be enough for Disney to revive the sales.
Source Forbes - Markets http://ift.tt/1WiQW5m
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