In case of a merger, AB InBev’s biggest gift to Diageo would be their strong hold over beer in many developed markets such as the U.S. However, the U.S. has been increasingly seeing customers shifting from beer to spirits, with market share for spirits increasing from 34.7% to 35.2% between 2013 and 2014, and that for beer declining from 50% to 47.8% between 2010 and 2014. In this situation, Diageo may not experience as much of a gain from AB InBev’s business in the longer term.
Source Forbes - Markets http://ift.tt/1GH0Esm
ليست هناك تعليقات:
إرسال تعليق